June 16, 2025 • 21 mins
Welcome back to the Good Girls Get Rich podcast. I’m your host, Karen Yankovich. Ever feel like you have to post 87 times a day just to stay relevant on LinkedIn? Honey, no more. In this episode, I’m peeling back the curtain on the hidden features of LinkedIn that close high-ticket deals while you’re at the beach (yes, I said beach — you know that’s my soul place).
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About The Episode and Highlights:
- How to set up your Featured Section so it funnels eyeballs to exactly where the money is — your offers, your booking link, your thought leadership.
- Why your LinkedIn Newsletter is a low-key SEO powerhouse that emails your brilliance straight into inboxes without you lifting an extra finger.
- The overlooked magic of the Services Section — your personal LinkedIn storefront that screams “I’m open for business and worth every penny.”
Let’s get real: More posts don’t equal more clients. Smart, strategic LinkedIn breadcrumbs do.
And today, I’m giving you permission to ditch the posting hamster wheel and build a six-figure invisible funnel instead.
Key Takeaway:
LinkedIn is not TikTok. It’s not your job to entertain the masses — it’s your job to attract decision makers ready to pay you well for your expertise. These three features do that heavy lifting for you.
Homework:
Pick ONE of these three LinkedIn features this week. Polish it up. Make it magnetic. Then watch what happens.
Magical Quotes From The Episode:
"LinkedIn is not here to entertain strangers — it's here to position you to attract aligned decision makers."
"Your Featured Section is clickable proof of your expertise. Confused minds don’t buy — so keep it clear and intentional."
"I want you building an invisible sales funnel that works while you’re sitting on the beach — that’s real LinkedIn strategy."
"More posts don’t equal more clients. Smart positioning does. That’s where your six and seven-figure contracts come from."
Resources Mentioned In the Episode:
- Connect with me on LinkedIn: Karen Yankovich — and peek at how I do this for myself.
- Follow me on Instagram: @karenyankovich
- Book a clarity call with me if you want my eyeballs on your LinkedIn funnel — I LOVE these calls.
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHO
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Karen Yankovich (00:10):
Karen, hello. Hello, and welcome to the good
girls get rich podcast. I amyour host, Karen Yankovich, and
this is another episode in a fewepisodes in a row that I'm doing
kind of going back to the roots,back to my roots of LinkedIn
strategy. We're hearing a lotabout LinkedIn now, right? It's
spring of 2025, and you know,LinkedIn is where the business
(00:31):
is happening. And I feel likeyou probably know that,
certainly, if you're listeningto this podcast, you know that,
but I feel like we're hearingthat a lot now. We know that's
where the business is. We knowthat is where our clients are
hanging out. We just need tofigure out how to do it in a way
that doesn't feel like we'respamming people, right? There's
just a lot of automationhappening on LinkedIn these
days, and it doesn't serveanybody, I don't think, but you
(00:51):
know, it is what it is. And somy mission is to help you
understand how to use LinkedInin a way that is not spamming
your audience that is feelsauthentic and feels like it can
be done in a way that that isjust true networking and true
relationship building and humanto human, right? That's where
(01:11):
the big business is. So we'regoing to talk a little bit today
about a couple of things thatmaybe you aren't even aware that
LinkedIn has available to youand how I use them. And you
know, you can take what fromthat, what you think might work
from you. You know what I wantto acknowledge? A couple of
other things. You know, whenwe're when we hear strategy for
(01:34):
other platforms, Tiktok,Instagram, Facebook, whatever,
there's a strategy around allthe posts. And if you see a lot
of posts, and if you post more,you'll see results. But the
reality is, the truth really isthat that's content marketing
for influencers and contentcreators, not high level women
looking to land 25k contracts.Do you get that? I'm like pause
(01:57):
there for a second. If you are.You know, if you're looking to
get big fat, juicyopportunities, you know there's,
there could be something to besaid for having an influencer
brand, but the contracts arecoming not from a million posts
from very specific strategiesaround being visible. The goal
(02:18):
of LinkedIn is not to entertainstrangers like Tiktok, right?
It's to position yourself toattract aligned decision makers,
right? So, so there's adifference between, well, I
mean, there's, there'svisibility and there's volume,
right? There's, there's beingseen and being remembered, that,
you know, there's, you know, I'mon a lot of those platforms. And
(02:40):
when we create a podcastepisode, we create content
around the episodes, and thegoal for that is to bring more
podcast listeners in. Because Iknow for me when, when I have a
longtime podcast listener thatbooks a call on my calendar,
they are, they're more likely tobe buyers, right? So for me, I
like to provide a lot of valuein my podcast, and so that's
(03:01):
what we'll be doing, a lot ofpro promoting of, right? But the
actual relationship building isnot me posting 1000 times to get
to be in front of you, right? Iwant to be remembered by you,
and that doesn't happennecessarily by just spamming
you, right? Because that's Thinkabout that for a second. Think
about the difference in theenergy, right? Think about the
(03:22):
difference in the energy. Sowe're talking a little bit like,
like, like this podcast. And youcan have something. You can have
if you don't have a podcastalready, you could, if you do,
then, you know, and you know,there's other types of things
you can maybe do YouTube videos.To me, these are, like,
Evergreen visibility assets.What I didn't understand with my
podcast was that I was going toget downloads to many, many of
(03:46):
my 300 plus episodes everysingle week, every single month.
So there's these episodes areevergreen, right? That's what I
want for you. I don't want youconstantly, like, creating a
million different types ofcontent. Create some
foundational content, the realmoneymaker type content, right
and then promote themstrategically. And we're gonna
talk a little bit today abouthow to promote them
(04:07):
strategically on LinkedIn in away that doesn't require
constant content creation. Imean, if you look at my LinkedIn
account right now, and you lookat my posts, I don't post every
day. I don't post three times aday, sometimes I post a couple
times a day. If there's a needto it's much more organic. I try
to build some consistency intosome of it. We'll talk about
that here now. But you don'thave to be out there on a
(04:28):
regular basis, posting 10 timesa day. Okay? You can be living
your life and building work intoit. So now I want to talk about
three ways that you can useLinkedIn in a way that can bring
in those big fat juicy contractsthat don't take a lot of time,
don't require you to post amillion times, and will lead you
(04:49):
to you landing those big fatjuicy contracts, right? So let's
start with the first one, andthis is a really powerful and
many times overlooked revenuegenerator for your profile, and
that. That is your featuredsection. Okay, your featured
section. Your featured sectionis, if you're looking at my
profile and that, you can go tolinkedin.com/in/karen,
(05:09):
Yankovich, links are below.Hopefully we're already
connected there. If we're notwhen you get there, please
connect with me. So the featuredsection is, is kind of in the
beginning of your profile, butit's a section that allows you
to feature things, right? Andyou can feature a post you've
just created on LinkedIn. Youcould feature your newsletter.
You can feature an article, youcan add a link. You can add
(05:31):
media. So if, like, you have aportfolio based business, like,
maybe you're a jeweler or anartist, right? You can create
you can upload pictures orpresentations there, and it's
definitely not you being used toits full potential. A couple
things that I see that peopleare doing that I don't love, and
I'll tell you why, is sometimespeople put too much on their
(05:52):
featured section. So as a timethat I'm recording this and this
usually, for me, I usually havetwo or three things on my
featured section at the most.Because here's the thing, nobody
wants to see all that stuff fromyou, right? If they want to see
all that stuff from you, they'regoing to see it. You know,
they're gonna grow your website.They're gonna go to YouTube
channel, right? LinkedIn isn'tfor you to place put all your
stuff. If the featured sectionis the place for you to put the
(06:14):
things that you want people todo next, right? And if, and one
of the mistakes I see peoplemaking is they put too many
things in their featuredsection, five things, 10 things,
YouTube videos, their speakerreel and all that stuff. All
good ideas to put in your inyour featured section, but
you're confusing people andconfused minds. Don't buy okay.
So you want to take people downa very strategic path. Very
(06:34):
often in my featured section, Ihave a most recent podcast
episode, a book, a call, link,right? Because you want to make
it really easier for people toget on your calendar, if that's
how you bring calendar, ifthat's how you bring clients in.
And then sometimes mynewsletter, right? My LinkedIn
newsletter, which we're going totalk about here today, too. It
matters, because most decisionmakers, the people that are
going to buy your stuff, they'renot looking at all that. If
they're that interested in you,that they're going to invent,
(06:56):
they're going to go down thatrabbit hole of you, and they'll
go to your YouTube Channel andsee all that. But first we have
to catch their attention. Thedecision makers are skimming
your LinkedIn profile. So youneed to make this quick, quick,
clickable proof of yourexpertise, right? So you could
put a lead magnet there, forexample, if you want, you could
put your speaker reel there. Youknow, if it's a season that I'm
(07:16):
applying for a lot of speakingengagements, by the way, if you
have an event that you think I'dbe a good speaker at, please let
me know. I love having amicrophone in my hand. Maybe
I'll put my speaker reel inthere, right? Maybe, if you have
a client that had a great win,maybe you could do a case study
about that and put that inthere. Again, your booking link,
right? You wanted to reflectwhat's currently going on in
(07:37):
your business. It's somethingyou probably want to put on your
calendar and look at monthlyright? Do you want to change it?
Do you want to update it? Whatneeds to happen, right? As the
seasons in your business change?You want to change this featured
section. But what's beautifulabout this featured section is
you can take people right to it.And I have had people, you know,
not know who I was on Tuesdaymorning, see my name come up in
(07:58):
a conversation on LinkedInTuesday, you know, afternoon. Be
interested in what I was talkingabout. See how easy it was to
find my booking link on myprofile in that featured
section, clicked it, booked forthe same day, and bought high
ticket packages for me. I havehad that happen to me, and it
can happen to you, becauseremember, and I think I've said
this a few times on the show, ifyou're listening, you've heard
(08:19):
me say this. They didn't know Iwas before the morning, right?
So it's no dif I'm no differentthan you are, right? In this
case. So, so you want to makesure that you're using that
featured section to move peoplefrom here's what I do to here's
why you want to work with me,right? So you want to use that
featured section. So if you ifyou are using your featured
section, yay. If you're notusing your featured section.
(08:41):
Today's the day to go in and addthat section. And in either
case, whether you've been usingit or not, pay be really
intentional about how you'reusing it again. Two to three
things at the most. If you puttoo many things, you're not
going to do anything. I normallyhave two things I'm testing out
right now. Three, just because Iwant, I don't want to lose the
(09:01):
book of calling. I love myLinkedIn newsletter, which, you
know, spoiler alert, we're gonnatalk about next. And I also want
to promote my note, my I wantyou to see what's happening on
the podcast, right? So I havethose three things in there
right now, but I normally, youknow, will have two to three
Max. There is never going to bemore than that in my LinkedIn
feature section, at least notright now, right? You never
(09:22):
know, right? Marketing changes.LinkedIn might change the
visibility of it or theusefulness of it, and I might
change my strategy right now. Mystrategy is two to three things
Max in your featured section,make it relevant to what you're
doing now, and make sure you'retaking people down the path
right from here's what I do tohere's why I am the best person
for you to work with on this.All right, we're going to move
(09:44):
into the next section now, andthat is LinkedIn newsletters.
Are you using LinkedInnewsletters? Okay, before you
jump in and create a newsletter,I want you to I don't want you
to jump into that quickly,because there's I want you to be
intentional about it and createa LinkedIn newsletter. You get
the option to invite your entireLinkedIn network to. That
newsletter. So you want to beand that's an important that is
a hugely important feature,because when you publish a
(10:06):
LinkedIn newsletter, not onlydoes that LinkedIn newsletter go
on your LinkedIn profile, getsent out to your LinkedIn you
know it's going to get pushedout on the news feed, right?
Your anybody that is subscribedto it gets an email from you or
from LinkedIn with thatnewsletter. So basically, if you
(10:27):
have 5000 people on your emaillist and 2000 people on your
LinkedIn newsletter list, younow have 7000 people getting
your emails in your inbox,right? So it doesn't have to be
every week. I like it everyweek. And you don't have to be a
writer, right? You could, ifyou're a YouTube if you do a
YouTube video every week, youcan embed your YouTube video in
a LinkedIn newsletter, add somecopy around it and send it out
(10:49):
as a newsletter. You probablywant to brand it. My LinkedIn
newsletter right now is calledthe she's linked up diaries,
because that's where, you know,I kind of chat in there. You
want to build it gives you anopportunity to build trust. You
can build a history of them. Youwant it to be SEO rich, right?
It gives you credibility people.LinkedIn gets pushed out to you,
to Google and to search engines,so that SEO and that credibility
(11:12):
compounds over time. So as youthe sooner you start doing this,
the sooner you have theopportunity to do this. So in my
case, most of my newslettersfocus on my podcast for that
week, right? So again, one pieceof content we talked about that
earlier. I have one piece ofcontent that builds credibility
for me, and I share it in allthese different ways, and one of
those ways is my LinkedInnewsletter. Because my LinkedIn
(11:34):
newsletter goes out to 1000s ofpeople that you know, that that,
that I might not see thatpodcast or that newsletter
otherwise. Now is there going tobe overlap? Probably on my email
list and my newsletter list?Yeah, there probably is. So in
my case, you typically you'regoing to get an email from me on
a Wednesday with the with justletting you know what the
(11:54):
podcast is about that week. Andmy LinkedIn newsletter typically
goes out on Thursdays, becauseif you do, if you are in both
places. Maybe, maybe you're notlooking at your email on
Wednesday, but then Thursday,you see that LinkedIn
newsletter, right? So it givesme a chance you put the mouth
out at the same time, and youknow, you're missing the
opportunity to catch people youknow, at different times, right
where they might be able to seeit. So, so I do send it out at
(12:16):
different times than my actualnewsletter, and it is different.
I don't for a while, I was justcopying it word from word for my
actual newsletter. Actualnewsletter. But I've changed
that up. I now change it up andhave a specific newsletter,
specific to my to LinkedIn, thatgoes out and, you know, but you
could it doesn't have to belike, if you don't have a
podcast or a YouTube video thatgoes out every week, you could
(12:37):
have a client breakthrough storyon there. You could have like,
behind the scenes of what'sgoing on in your in your world,
or an offer. You can createtips. You can do a tip video, a
tip newsletter. Right every weekyou send out one tip. And by the
way, these can be created andscheduled. So you can spend one
morning, two or three hours justbanging out a bunch of tips,
banging out you could put littlevideos in them. You can embed.
(12:57):
You can see in my newsletterthat I have the Spotify player
for my podcast, so you canlisten to my podcast right in
the newsletter, and then at thevery bottom, I say, how do you
want to watch it? Here's theYouTube video, right? So I give
people different ways to engagewith my podcast. You know, maybe
there's lessons in yourindustry. Maybe something's
happened in the world that youcan kind of news jack into your
(13:18):
newsletter. So think about thissimilarly to your email
newsletter, but know that it'salso different, right? It's also
different. So you want to, youwant to adjust accordingly,
right? For the people onLinkedIn, but it does go, they
do get an email when thathappens. So how do you do an
LinkedIn newsletter? Well, youjust go into create, when you go
into LinkedIn, to create a post.And I'm actually gonna, I'm
(13:39):
looking away. If you're watchingthis on video, I am looking away
from the camera right nowbecause I want to just make sure
that I tell you exactly whatthis says. So right at the top,
it says, Start a post. You clickinto start a post, but what
you're going to do is write anarticle. Okay, so you're not
going to start a post, you'regoing to click the write an
article link, and when you clickthe write an article link, it's
going to give you an opportunityto publish it. I can publish
(14:01):
that as myself or my companypage, right So, and remember
that very first time you do it,look for the button that says,
invite all of my LinkedInnetwork to it, so that you have
the ability to do that now I cantell you, let me actually
quickly go look at mynewsletter. I can tell you that
(14:22):
as my, you know, as days go onand weeks go on in my business,
and I'm building my email list,right? You're always looking to
build your email list. I I alsomy LinkedIn newsletter list gets
built. So if I am clicking overto see my LinkedIn newsletter, I
just want to see here. Yeah, Ihad three new subscribers this
week. Three new subscribers thisweek. I didn't do anything,
(14:45):
right? But as you start toconnect with people, they they
will. They get also get invited.When people connect with you, do
you want to follow theirnewsletter, right? So there's
ways to continue to build thislist, and I have, you know,
1000s of people on that listthat now have an opportunity. Be
to listen to the podcast. So ifyou're not using LinkedIn
newsletters, today's the daystart using LinkedIn
newsletters. All right, next,now that you've built, now that
(15:09):
you're building that credibilityright now that you're building
that credibility while you'resleeping, I want to talk a
little bit about how you cansell from your profile without
ever posting a thing. So wetalked about the featured
section. We talked aboutLinkedIn newsletters. Now I want
to talk to you about theServices section, because this
is like a holistic visibilitysystem that works even when
(15:32):
you're not online, right? Howcool is that? How cool is that?
Listen, I'm never going to bethe person that says, do these
four things and then go sit onthe beach and let things happen.
I there's things you got to doto build your business right the
end. But let's do those thingsso that if we're sitting on the
beach, we are still building ourour business, right? So let's
talk about the Services section.The services section is a fairly
(15:54):
new section. I think it'sprobably came out in 2024 or at
least it was completely redone.It's kind of like a LinkedIn
native page that acts like yourstorefront, right? But most
people don't even activate it,or they just list them. If you
go to my LinkedIn profile andagain, I want you to, you know,
model what I do. You can't copywhat I do, but you can model
(16:14):
what I do, right? I've got twoservices listed here. I have my
shoes linked up acceleratorprogram, which is our group
coaching program, which, if youhave not checked that out
recently, you definitely want tocheck that out, because we've
completely redesigned it andsignificantly lowered the
investment to be able to dodifferent things with it that we
weren't able to do before. Soyou definitely want to check
that out. And then I have one onone strategy, right? One on One
(16:35):
strategy, and if you click onthose services, it takes you to
the page, you know, it takes youknow, allows you to go right to
the page to see what thoseservices are. But here's the
thing, remember, and if you, ifyou've been a longtime listener,
this is not the first timeyou're hearing this from me, but
if you, if this is the firstepisode you've ever heard,
LinkedIn is a massive searchengine. I've heard it referred
to as the number one source ofcontent on the internet. Okay,
(17:02):
so you want to be feedingLinkedIn the search words and
the keywords that you want tocome up for. So you want to use
these services, it gives you anopportunity to list a bunch of
things I've got listed, thingslike digital marketing,
marketing, consulting, leadgeneration. LinkedIn doesn't let
you use the word LinkedIn. Otherthings I can't really use
LinkedIn expert, right? Socialmedia marketing, content
(17:22):
strategy, PR, public relations,brand marketing, content
marketing. I want to come up forthese things if somebody's on
LinkedIn searching for thesethings. And this is another
section that LinkedIn gives meto feed LinkedIn. So LinkedIn
knows what I want to come upfor, so they can send people to
me when they search for thosethings, right? So you get to in
the Services section, you get tolist a bunch of the things you
want to be known for. And thenyou also get to create a little
(17:43):
blurb right? That talks a littlebit about what you do. And I
just basically have, you know,let's talk at the end of it, but
if you click either of theservices in my services section
takes you right to what they'reall about, kind of like your
pages on your website, right? Sothis is, this is really, a
really valuable section. And I'mgoing to say that most people
listening right now are probablynot using it, because most
(18:06):
people that I see are not usingit. It's, you know, it's so
important because it'ssearchable, right? The search
engines index this section,right? So it's, it also is
instant business credibility,because it lets people know
exactly what you do. It alsolets LinkedIn know that you're a
service provider, not a jobseeker, because, again, we want
to let link. We want to make itso easy for LinkedIn to send us
(18:28):
who we want to who we want tosend to us, right? Let's make it
so easy for them. So, you know,enable open for business. Choose
the right categories, add acompelling services description,
you know, and you could use itto link, you know, testimonials.
You can use Calendly or whateveryour lead, you know, thing you
can use lead, you put your leadmagnets in there, you know,
(18:49):
maybe I can. Maybe I should evenput in like, you know, join my
free community. Maybe we caneven do that, you know, maybe by
the time you look at it all,I've added that, right? Because
I do truly believe that your ourwork together you and me. Starts
here. Starts with my podcast,and starts with our free
community and our our free, youknow, all the free courses that
we have, I believe that that'swhere our work together starts,
(19:12):
right? So that is, these arepart of my services. So the
services sections kind of tellsnot only LinkedIn, but the rest
of the world that you're notlooking for a job like you are
building an empire. And let meshow you how to hire me, right?
Does that? Isn't that amazing?Don't you want to do this, like
do this, do this, do this, dothis. So the features that I
(19:32):
want to talk about, that we'retalked about today, from your
invisible LinkedIn sales funnel,the things that are happening
while you're sitting on thebeach, your featured section,
clickable proof of credibility,your newsletter, thought
leadership and nurturing andyour services. Page, business
ready, positioning. You do notneed to do more. You just gotta
(19:53):
get this all set up properly anddo the right things with
confidence, with consistency andmaybe a little help. Wow, right?
So pick one of these threefeatures today. That's your
homework. Pick one of thesethree features today and commit
to optimizing it this week. Andif you want help turning your
LinkedIn profile into a six orseven figure client magnet, you
(20:14):
know where to find me, right?We'll talk. Let's talk. You can
book a call at Karenyankovic.com/call I would love
to see your name on my calendar,and we can talk about, you know,
if there's any services weprovide that we think would be
mutually we mutually think wouldbe beneficial for you. And if we
think that there's a service,I'll tell you what that looks
like, right? But either way, Ilove those calls. It's one of
(20:34):
the favorite things I do, andyou'll get a lot of value out of
that. So three things, yourfeatured section, your
newsletter and your servicespage. If this was valuable to
you today, I would love for youto do a couple favors for me.
Number one, I love your ratingsand reviews because it helps me
understand what episodes you areloving, right? So going over to
Apple podcasts or whereveryou're listening and leave us a
(20:57):
rating and review that's sohelpful for me. Share this with
your audience. Tag me. I'm atKaren Yankovic across all social
media, make sure we'reconnected. On LinkedIn, if I if
you tag me and I see it, then Ican share that with my audience,
and now I'm getting you morevisibility. And this is that
invisible sales funnel that I'mtalking about, right? We're
lifting each other up just byproviding value, not by using a
(21:20):
bot to spam our networks andthen having a million
unqualified sales calls on ourcalendar, right? So I would love
for you to share this episodewith your network and make sure
that you tag me so that I seeit. And I we have a in our show
notes, which is in everywhereyou're listening to this, there
is a link for speak pipe. I'dlove for you to leave me a voice
(21:41):
message. I will respond withanother with a voice message. I
love having those little chats.I get to chat with people that I
would never know. It makes itthis less me talking at you, and
I feel a little bit more likeI'm talking with you, right? So
I would love that. And I'll beback here next week with another
episode. I'll see you then.
Karen, hello. Hello, and welcome to the good
girls get rich podcast. I amyour host, Karen Yankovich, and
this is another episode in a fewepisodes in a row that I'm doing
kind of going back to the roots,back to my roots of LinkedIn
strategy. We're hearing a lotabout LinkedIn now, right? It's
spring of 2025, and you know,LinkedIn is where the business
(00:31):
is happening. And I feel likeyou probably know that,
certainly, if you're listeningto this podcast, you know that,
but I feel like we're hearingthat a lot now. We know that's
where the business is. We knowthat is where our clients are
hanging out. We just need tofigure out how to do it in a way
that doesn't feel like we'respamming people, right? There's
just a lot of automationhappening on LinkedIn these
days, and it doesn't serveanybody, I don't think, but you
(00:51):
know, it is what it is. And somy mission is to help you
understand how to use LinkedInin a way that is not spamming
your audience that is feelsauthentic and feels like it can
be done in a way that that isjust true networking and true
relationship building and humanto human, right? That's where
(01:11):
the big business is. So we'regoing to talk a little bit today
about a couple of things thatmaybe you aren't even aware that
LinkedIn has available to youand how I use them. And you
know, you can take what fromthat, what you think might work
from you. You know what I wantto acknowledge? A couple of
other things. You know, whenwe're when we hear strategy for
(01:34):
other platforms, Tiktok,Instagram, Facebook, whatever,
there's a strategy around allthe posts. And if you see a lot
of posts, and if you post more,you'll see results. But the
reality is, the truth really isthat that's content marketing
for influencers and contentcreators, not high level women
looking to land 25k contracts.Do you get that? I'm like pause
(01:57):
there for a second. If you are.You know, if you're looking to
get big fat, juicyopportunities, you know there's,
there could be something to besaid for having an influencer
brand, but the contracts arecoming not from a million posts
from very specific strategiesaround being visible. The goal
(02:18):
of LinkedIn is not to entertainstrangers like Tiktok, right?
It's to position yourself toattract aligned decision makers,
right? So, so there's adifference between, well, I
mean, there's, there'svisibility and there's volume,
right? There's, there's beingseen and being remembered, that,
you know, there's, you know, I'mon a lot of those platforms. And
(02:40):
when we create a podcastepisode, we create content
around the episodes, and thegoal for that is to bring more
podcast listeners in. Because Iknow for me when, when I have a
longtime podcast listener thatbooks a call on my calendar,
they are, they're more likely tobe buyers, right? So for me, I
like to provide a lot of valuein my podcast, and so that's
(03:01):
what we'll be doing, a lot ofpro promoting of, right? But the
actual relationship building isnot me posting 1000 times to get
to be in front of you, right? Iwant to be remembered by you,
and that doesn't happennecessarily by just spamming
you, right? Because that's Thinkabout that for a second. Think
about the difference in theenergy, right? Think about the
(03:22):
difference in the energy. Sowe're talking a little bit like,
like, like this podcast. And youcan have something. You can have
if you don't have a podcastalready, you could, if you do,
then, you know, and you know,there's other types of things
you can maybe do YouTube videos.To me, these are, like,
Evergreen visibility assets.What I didn't understand with my
podcast was that I was going toget downloads to many, many of
(03:46):
my 300 plus episodes everysingle week, every single month.
So there's these episodes areevergreen, right? That's what I
want for you. I don't want youconstantly, like, creating a
million different types ofcontent. Create some
foundational content, the realmoneymaker type content, right
and then promote themstrategically. And we're gonna
talk a little bit today abouthow to promote them
(04:07):
strategically on LinkedIn in away that doesn't require
constant content creation. Imean, if you look at my LinkedIn
account right now, and you lookat my posts, I don't post every
day. I don't post three times aday, sometimes I post a couple
times a day. If there's a needto it's much more organic. I try
to build some consistency intosome of it. We'll talk about
that here now. But you don'thave to be out there on a
(04:28):
regular basis, posting 10 timesa day. Okay? You can be living
your life and building work intoit. So now I want to talk about
three ways that you can useLinkedIn in a way that can bring
in those big fat juicy contractsthat don't take a lot of time,
don't require you to post amillion times, and will lead you
(04:49):
to you landing those big fatjuicy contracts, right? So let's
start with the first one, andthis is a really powerful and
many times overlooked revenuegenerator for your profile, and
that. That is your featuredsection. Okay, your featured
section. Your featured sectionis, if you're looking at my
profile and that, you can go tolinkedin.com/in/karen,
(05:09):
Yankovich, links are below.Hopefully we're already
connected there. If we're notwhen you get there, please
connect with me. So the featuredsection is, is kind of in the
beginning of your profile, butit's a section that allows you
to feature things, right? Andyou can feature a post you've
just created on LinkedIn. Youcould feature your newsletter.
You can feature an article, youcan add a link. You can add
(05:31):
media. So if, like, you have aportfolio based business, like,
maybe you're a jeweler or anartist, right? You can create
you can upload pictures orpresentations there, and it's
definitely not you being used toits full potential. A couple
things that I see that peopleare doing that I don't love, and
I'll tell you why, is sometimespeople put too much on their
(05:52):
featured section. So as a timethat I'm recording this and this
usually, for me, I usually havetwo or three things on my
featured section at the most.Because here's the thing, nobody
wants to see all that stuff fromyou, right? If they want to see
all that stuff from you, they'regoing to see it. You know,
they're gonna grow your website.They're gonna go to YouTube
channel, right? LinkedIn isn'tfor you to place put all your
stuff. If the featured sectionis the place for you to put the
(06:14):
things that you want people todo next, right? And if, and one
of the mistakes I see peoplemaking is they put too many
things in their featuredsection, five things, 10 things,
YouTube videos, their speakerreel and all that stuff. All
good ideas to put in your inyour featured section, but
you're confusing people andconfused minds. Don't buy okay.
So you want to take people downa very strategic path. Very
(06:34):
often in my featured section, Ihave a most recent podcast
episode, a book, a call, link,right? Because you want to make
it really easier for people toget on your calendar, if that's
how you bring calendar, ifthat's how you bring clients in.
And then sometimes mynewsletter, right? My LinkedIn
newsletter, which we're going totalk about here today, too. It
matters, because most decisionmakers, the people that are
going to buy your stuff, they'renot looking at all that. If
they're that interested in you,that they're going to invent,
(06:56):
they're going to go down thatrabbit hole of you, and they'll
go to your YouTube Channel andsee all that. But first we have
to catch their attention. Thedecision makers are skimming
your LinkedIn profile. So youneed to make this quick, quick,
clickable proof of yourexpertise, right? So you could
put a lead magnet there, forexample, if you want, you could
put your speaker reel there. Youknow, if it's a season that I'm
(07:16):
applying for a lot of speakingengagements, by the way, if you
have an event that you think I'dbe a good speaker at, please let
me know. I love having amicrophone in my hand. Maybe
I'll put my speaker reel inthere, right? Maybe, if you have
a client that had a great win,maybe you could do a case study
about that and put that inthere. Again, your booking link,
right? You wanted to reflectwhat's currently going on in
(07:37):
your business. It's somethingyou probably want to put on your
calendar and look at monthlyright? Do you want to change it?
Do you want to update it? Whatneeds to happen, right? As the
seasons in your business change?You want to change this featured
section. But what's beautifulabout this featured section is
you can take people right to it.And I have had people, you know,
not know who I was on Tuesdaymorning, see my name come up in
(07:58):
a conversation on LinkedInTuesday, you know, afternoon. Be
interested in what I was talkingabout. See how easy it was to
find my booking link on myprofile in that featured
section, clicked it, booked forthe same day, and bought high
ticket packages for me. I havehad that happen to me, and it
can happen to you, becauseremember, and I think I've said
this a few times on the show, ifyou're listening, you've heard
(08:19):
me say this. They didn't know Iwas before the morning, right?
So it's no dif I'm no differentthan you are, right? In this
case. So, so you want to makesure that you're using that
featured section to move peoplefrom here's what I do to here's
why you want to work with me,right? So you want to use that
featured section. So if you ifyou are using your featured
section, yay. If you're notusing your featured section.
(08:41):
Today's the day to go in and addthat section. And in either
case, whether you've been usingit or not, pay be really
intentional about how you'reusing it again. Two to three
things at the most. If you puttoo many things, you're not
going to do anything. I normallyhave two things I'm testing out
right now. Three, just because Iwant, I don't want to lose the
(09:01):
book of calling. I love myLinkedIn newsletter, which, you
know, spoiler alert, we're gonnatalk about next. And I also want
to promote my note, my I wantyou to see what's happening on
the podcast, right? So I havethose three things in there
right now, but I normally, youknow, will have two to three
Max. There is never going to bemore than that in my LinkedIn
feature section, at least notright now, right? You never
(09:22):
know, right? Marketing changes.LinkedIn might change the
visibility of it or theusefulness of it, and I might
change my strategy right now. Mystrategy is two to three things
Max in your featured section,make it relevant to what you're
doing now, and make sure you'retaking people down the path
right from here's what I do tohere's why I am the best person
for you to work with on this.All right, we're going to move
(09:44):
into the next section now, andthat is LinkedIn newsletters.
Are you using LinkedInnewsletters? Okay, before you
jump in and create a newsletter,I want you to I don't want you
to jump into that quickly,because there's I want you to be
intentional about it and createa LinkedIn newsletter. You get
the option to invite your entireLinkedIn network to. That
newsletter. So you want to beand that's an important that is
a hugely important feature,because when you publish a
(10:06):
LinkedIn newsletter, not onlydoes that LinkedIn newsletter go
on your LinkedIn profile, getsent out to your LinkedIn you
know it's going to get pushedout on the news feed, right?
Your anybody that is subscribedto it gets an email from you or
from LinkedIn with thatnewsletter. So basically, if you
(10:27):
have 5000 people on your emaillist and 2000 people on your
LinkedIn newsletter list, younow have 7000 people getting
your emails in your inbox,right? So it doesn't have to be
every week. I like it everyweek. And you don't have to be a
writer, right? You could, ifyou're a YouTube if you do a
YouTube video every week, youcan embed your YouTube video in
a LinkedIn newsletter, add somecopy around it and send it out
(10:49):
as a newsletter. You probablywant to brand it. My LinkedIn
newsletter right now is calledthe she's linked up diaries,
because that's where, you know,I kind of chat in there. You
want to build it gives you anopportunity to build trust. You
can build a history of them. Youwant it to be SEO rich, right?
It gives you credibility people.LinkedIn gets pushed out to you,
to Google and to search engines,so that SEO and that credibility
(11:12):
compounds over time. So as youthe sooner you start doing this,
the sooner you have theopportunity to do this. So in my
case, most of my newslettersfocus on my podcast for that
week, right? So again, one pieceof content we talked about that
earlier. I have one piece ofcontent that builds credibility
for me, and I share it in allthese different ways, and one of
those ways is my LinkedInnewsletter. Because my LinkedIn
(11:34):
newsletter goes out to 1000s ofpeople that you know, that that,
that I might not see thatpodcast or that newsletter
otherwise. Now is there going tobe overlap? Probably on my email
list and my newsletter list?Yeah, there probably is. So in
my case, you typically you'regoing to get an email from me on
a Wednesday with the with justletting you know what the
(11:54):
podcast is about that week. Andmy LinkedIn newsletter typically
goes out on Thursdays, becauseif you do, if you are in both
places. Maybe, maybe you're notlooking at your email on
Wednesday, but then Thursday,you see that LinkedIn
newsletter, right? So it givesme a chance you put the mouth
out at the same time, and youknow, you're missing the
opportunity to catch people youknow, at different times, right
where they might be able to seeit. So, so I do send it out at
(12:16):
different times than my actualnewsletter, and it is different.
I don't for a while, I was justcopying it word from word for my
actual newsletter. Actualnewsletter. But I've changed
that up. I now change it up andhave a specific newsletter,
specific to my to LinkedIn, thatgoes out and, you know, but you
could it doesn't have to belike, if you don't have a
podcast or a YouTube video thatgoes out every week, you could
(12:37):
have a client breakthrough storyon there. You could have like,
behind the scenes of what'sgoing on in your in your world,
or an offer. You can createtips. You can do a tip video, a
tip newsletter. Right every weekyou send out one tip. And by the
way, these can be created andscheduled. So you can spend one
morning, two or three hours justbanging out a bunch of tips,
banging out you could put littlevideos in them. You can embed.
(12:57):
You can see in my newsletterthat I have the Spotify player
for my podcast, so you canlisten to my podcast right in
the newsletter, and then at thevery bottom, I say, how do you
want to watch it? Here's theYouTube video, right? So I give
people different ways to engagewith my podcast. You know, maybe
there's lessons in yourindustry. Maybe something's
happened in the world that youcan kind of news jack into your
(13:18):
newsletter. So think about thissimilarly to your email
newsletter, but know that it'salso different, right? It's also
different. So you want to, youwant to adjust accordingly,
right? For the people onLinkedIn, but it does go, they
do get an email when thathappens. So how do you do an
LinkedIn newsletter? Well, youjust go into create, when you go
into LinkedIn, to create a post.And I'm actually gonna, I'm
(13:39):
looking away. If you're watchingthis on video, I am looking away
from the camera right nowbecause I want to just make sure
that I tell you exactly whatthis says. So right at the top,
it says, Start a post. You clickinto start a post, but what
you're going to do is write anarticle. Okay, so you're not
going to start a post, you'regoing to click the write an
article link, and when you clickthe write an article link, it's
going to give you an opportunityto publish it. I can publish
(14:01):
that as myself or my companypage, right So, and remember
that very first time you do it,look for the button that says,
invite all of my LinkedInnetwork to it, so that you have
the ability to do that now I cantell you, let me actually
quickly go look at mynewsletter. I can tell you that
(14:22):
as my, you know, as days go onand weeks go on in my business,
and I'm building my email list,right? You're always looking to
build your email list. I I alsomy LinkedIn newsletter list gets
built. So if I am clicking overto see my LinkedIn newsletter, I
just want to see here. Yeah, Ihad three new subscribers this
week. Three new subscribers thisweek. I didn't do anything,
(14:45):
right? But as you start toconnect with people, they they
will. They get also get invited.When people connect with you, do
you want to follow theirnewsletter, right? So there's
ways to continue to build thislist, and I have, you know,
1000s of people on that listthat now have an opportunity. Be
to listen to the podcast. So ifyou're not using LinkedIn
newsletters, today's the daystart using LinkedIn
newsletters. All right, next,now that you've built, now that
(15:09):
you're building that credibilityright now that you're building
that credibility while you'resleeping, I want to talk a
little bit about how you cansell from your profile without
ever posting a thing. So wetalked about the featured
section. We talked aboutLinkedIn newsletters. Now I want
to talk to you about theServices section, because this
is like a holistic visibilitysystem that works even when
(15:32):
you're not online, right? Howcool is that? How cool is that?
Listen, I'm never going to bethe person that says, do these
four things and then go sit onthe beach and let things happen.
I there's things you got to doto build your business right the
end. But let's do those thingsso that if we're sitting on the
beach, we are still building ourour business, right? So let's
talk about the Services section.The services section is a fairly
(15:54):
new section. I think it'sprobably came out in 2024 or at
least it was completely redone.It's kind of like a LinkedIn
native page that acts like yourstorefront, right? But most
people don't even activate it,or they just list them. If you
go to my LinkedIn profile andagain, I want you to, you know,
model what I do. You can't copywhat I do, but you can model
(16:14):
what I do, right? I've got twoservices listed here. I have my
shoes linked up acceleratorprogram, which is our group
coaching program, which, if youhave not checked that out
recently, you definitely want tocheck that out, because we've
completely redesigned it andsignificantly lowered the
investment to be able to dodifferent things with it that we
weren't able to do before. Soyou definitely want to check
that out. And then I have one onone strategy, right? One on One
(16:35):
strategy, and if you click onthose services, it takes you to
the page, you know, it takes youknow, allows you to go right to
the page to see what thoseservices are. But here's the
thing, remember, and if you, ifyou've been a longtime listener,
this is not the first timeyou're hearing this from me, but
if you, if this is the firstepisode you've ever heard,
LinkedIn is a massive searchengine. I've heard it referred
to as the number one source ofcontent on the internet. Okay,
(17:02):
so you want to be feedingLinkedIn the search words and
the keywords that you want tocome up for. So you want to use
these services, it gives you anopportunity to list a bunch of
things I've got listed, thingslike digital marketing,
marketing, consulting, leadgeneration. LinkedIn doesn't let
you use the word LinkedIn. Otherthings I can't really use
LinkedIn expert, right? Socialmedia marketing, content
(17:22):
strategy, PR, public relations,brand marketing, content
marketing. I want to come up forthese things if somebody's on
LinkedIn searching for thesethings. And this is another
section that LinkedIn gives meto feed LinkedIn. So LinkedIn
knows what I want to come upfor, so they can send people to
me when they search for thosethings, right? So you get to in
the Services section, you get tolist a bunch of the things you
want to be known for. And thenyou also get to create a little
(17:43):
blurb right? That talks a littlebit about what you do. And I
just basically have, you know,let's talk at the end of it, but
if you click either of theservices in my services section
takes you right to what they'reall about, kind of like your
pages on your website, right? Sothis is, this is really, a
really valuable section. And I'mgoing to say that most people
listening right now are probablynot using it, because most
(18:06):
people that I see are not usingit. It's, you know, it's so
important because it'ssearchable, right? The search
engines index this section,right? So it's, it also is
instant business credibility,because it lets people know
exactly what you do. It alsolets LinkedIn know that you're a
service provider, not a jobseeker, because, again, we want
to let link. We want to make itso easy for LinkedIn to send us
(18:28):
who we want to who we want tosend to us, right? Let's make it
so easy for them. So, you know,enable open for business. Choose
the right categories, add acompelling services description,
you know, and you could use itto link, you know, testimonials.
You can use Calendly or whateveryour lead, you know, thing you
can use lead, you put your leadmagnets in there, you know,
(18:49):
maybe I can. Maybe I should evenput in like, you know, join my
free community. Maybe we caneven do that, you know, maybe by
the time you look at it all,I've added that, right? Because
I do truly believe that your ourwork together you and me. Starts
here. Starts with my podcast,and starts with our free
community and our our free, youknow, all the free courses that
we have, I believe that that'swhere our work together starts,
(19:12):
right? So that is, these arepart of my services. So the
services sections kind of tellsnot only LinkedIn, but the rest
of the world that you're notlooking for a job like you are
building an empire. And let meshow you how to hire me, right?
Does that? Isn't that amazing?Don't you want to do this, like
do this, do this, do this, dothis. So the features that I
(19:32):
want to talk about, that we'retalked about today, from your
invisible LinkedIn sales funnel,the things that are happening
while you're sitting on thebeach, your featured section,
clickable proof of credibility,your newsletter, thought
leadership and nurturing andyour services. Page, business
ready, positioning. You do notneed to do more. You just gotta
(19:53):
get this all set up properly anddo the right things with
confidence, with consistency andmaybe a little help. Wow, right?
So pick one of these threefeatures today. That's your
homework. Pick one of thesethree features today and commit
to optimizing it this week. Andif you want help turning your
LinkedIn profile into a six orseven figure client magnet, you
(20:14):
know where to find me, right?We'll talk. Let's talk. You can
book a call at Karenyankovic.com/call I would love
to see your name on my calendar,and we can talk about, you know,
if there's any services weprovide that we think would be
mutually we mutually think wouldbe beneficial for you. And if we
think that there's a service,I'll tell you what that looks
like, right? But either way, Ilove those calls. It's one of
(20:34):
the favorite things I do, andyou'll get a lot of value out of
that. So three things, yourfeatured section, your
newsletter and your servicespage. If this was valuable to
you today, I would love for youto do a couple favors for me.
Number one, I love your ratingsand reviews because it helps me
understand what episodes you areloving, right? So going over to
Apple podcasts or whereveryou're listening and leave us a
(20:57):
rating and review that's sohelpful for me. Share this with
your audience. Tag me. I'm atKaren Yankovic across all social
media, make sure we'reconnected. On LinkedIn, if I if
you tag me and I see it, then Ican share that with my audience,
and now I'm getting you morevisibility. And this is that
invisible sales funnel that I'mtalking about, right? We're
lifting each other up just byproviding value, not by using a
(21:20):
bot to spam our networks andthen having a million
unqualified sales calls on ourcalendar, right? So I would love
for you to share this episodewith your network and make sure
that you tag me so that I seeit. And I we have a in our show
notes, which is in everywhereyou're listening to this, there
is a link for speak pipe. I'dlove for you to leave me a voice
(21:41):
message. I will respond withanother with a voice message. I
love having those little chats.I get to chat with people that I
would never know. It makes itthis less me talking at you, and
I feel a little bit more likeI'm talking with you, right? So
I would love that. And I'll beback here next week with another
episode. I'll see you then.
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