July 21, 2025 • 22 mins
Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. In this episode of Good Girls Get Rich, I’m pulling back the curtain on the five foundational visibility assets you need in your digital toolbox to land bigger, juicier corporate contracts. We’re not talking fluff here—I’m giving you the same strategies I teach inside my She’s LinkedUp programs that help smart, successful women position themselves for $25K, $50K, even $100K contracts.
And here’s the kicker: You probably already HAVE some of these assets… but you’re underutilizing them.
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About The Episode and Highlights:
From optimizing your LinkedIn profile (yes, your profile is your FIRST proposal) to leveraging media mentions that borrow credibility when you’re building your consulting brand, this episode walks you through the exact assets corporate buyers are looking for before they write those bigger checks.
We’re talking mindset shifts too—because if you’re still settling for $5K contracts, it’s time to shift into “I’m worth $25K” energy.
What You’ll Learn in This Episode:
- Why your LinkedIn profile isn’t your resume—and how to reframe it as your biggest sales tool.
- The power of PR and media mentions (hint: it’s not just for celebrities).
- Why case studies and testimonials matter more than perfection.
- How your LinkedIn company page acts as your digital storefront—even if you're a solo entrepreneur.
- Why consistent thought leadership content builds your trust factor and attracts higher-paying opportunities.
This episode is your visibility wake-up call.
Remember: People don’t invest $50K in hidden geniuses. They invest in visible, credible leaders.
Let’s get you visible.
Magical Quotes From The Episode:
“Your LinkedIn profile isn’t your resume—it’s your first proposal.”
“People don’t invest $50K in hidden geniuses. They invest in visible, credible leaders.”
“Visibility isn’t vanity—it’s leverage.”
“Thought leadership isn’t self-promotion. It’s a service that builds trust before you ever get on a call.”
Resources Mentioned In the Episode:
- Book a FREE Clarity Call with me
- Follow our LinkedIn Company Page for weekly visibility tips!
- Dive into past podcast episodes for more LinkedIn & PR strategies.
Help Us Spread The Word!
It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!
If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!
Ways to Subscribe to Good Girls Get Rich:
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:00):
Karen,
Karen Yankovich (00:10):
hello and welcome to the good girls get
rich podcast. I'm your host,Karen Yankovich, and I, you
know, I talk a lot on this showabout showing up, building
credibility, building influence.And there's a couple things that
you can have done in thebackground that you could do
now, while you are putting someof these strategies that I teach
you on the show in place. Sothat's what we're going to talk
(00:32):
about today. Five visibilityassets that you need to have so
that you can land the biggerdeals. Listen, I'm not looking
for you to overcharge. I wantyou to charge just enough so
that you can over deliver, andyour cup is overflowing and
they're getting everything theyneed right. And in order to get
those 5000 10,000 25,000,$50,000 contracts, you need to
(00:54):
look the part right, like youcan't just talk the talk. You
have to walk the walk. Sothere's a few things you need to
have in your bag of tricksbefore you want to go out there
and be looking for theseopportunities. So these are
things that you can do. And youknow why it's so interesting?
Because I was just thinking as Iwas outlining this show that I
don't actually I want to getback to talking a little bit
(01:15):
more about mindset on this show,because I don't really talk a
lot about that, and it's such abig part of what I do. So many
of the women that I work with,are they like, we'll use the
words imposter syndrome. It'snot, I don't love that
necessarily for this, but itkind of gets the point across.
We know that we're worthy ofthis, right? But we go for the
$5,000 and then when I say,Well, what if it was a $25,000
(01:38):
contract? Then they're like,well, then I could do all these
other cool things. That's thespace I want you in, right?
That's the space I want you in.And if, when you start creating
these assets for yourself,somehow it starts to shift so
that you start to understandthat you are worthy of these
higher ticket contracts. Andthis is not about vanity, it is
(01:59):
not about overcharging. It'sleverage, right? So we're going
to talk about the fivevisibility foundations that a
buyer, especially a corporatebuyer, is going to look for
before they say yes to you,right? So I want to talk for a
second about this visibilityright? Because I want to talk a
little bit about why thesevisibility assets matter. You
know, I like to look atvisibility as currency, not as
(02:22):
self promotion, right? I wantyou to see this as the the when
you can when you're getting morevisible, it's you're becoming
more magnetic in your business,and that's when everything
shifts. You're not out therepitching, you're not out there
spamming, you're just visibleand attracting people, right?
And it positions you as thattrusted authority. And these,
(02:44):
anybody that's going to give youmore than a couple dollars is
going to look to see that you'reworthy of their investment, and
they're going to look to seethat you are a trusted
authority. So, you know, thisis, this is what we want, like,
you know, you might be a hiddengenius, but if I can't see what
I'm getting from my money inyour marketing materials or in
the materials that you sharewith me, probably not going to
(03:06):
hire you, right? And especiallynot for the higher ticket
opportunities you might have allthe credibility in the world,
right? You might be that hiddengenius, but without those
visible credibility markers,you're not going to be found and
you're not going to lookcredible. So the goal here is to
be building a digital footprintthat attracts, right, that
magnetizes your ideal clients,and that says I'm safe investing
(03:28):
in these people. They'recredible and they're
influential. Okay, so let's talkabout what these five visibility
assets are. And the first one isnot going to shock anybody. I'm
going to pause for a second. Iwant you to shout out into your
car, wherever you're listeningto this. What you this, what you
think the first answer is goingto be, the first visibility
assets going to be, dun, dun,dun. Your LinkedIn profile,
(03:50):
okay? Your LinkedIn profile isyour first proposal. This is not
your resume, right? You may haveheard me say resumes are all
about who you used to be. YourLinkedIn profile is positioning
you for the person that you'rebecoming right, for the person
that you're stepping into. So wewant to rewrite the profile. And
your profile is telling thesehigh ticket, these 25k contract
(04:10):
decision makers, if you'reconsultable, if you're bookable,
and if you're trustworthy,right? And if it's empty, it
doesn't mean you're nottrustworthy. It just means
they're not You're not givingthem anything to go on here,
right? So, you know, optimizeyour headline. Make sure that
your headline talks about whoyou are, who you help, and how
(04:30):
you help them. Optimize yourabout section. You've got 2600
characters here. Use them. Makeit in first person. Talk to me.
Don't make it all corporate likeKaren Yankovic is known for. But
nobody wants that, right? Theywant your voice. They want to
know about you, right? It saysit's your about section, so tell
them about you. Tell them whatlights you up. Tell them about
some big wins you've had. Andremember, it's about you, not
(04:53):
your products and services.Okay? They're hiring you, the
person here, not you know. Imean, yeah, they might be
buying. A service. But this isnot the place to talk about
service. It's talk about why youare the best person to deliver
that service. If that makessense, right? Use your featured
section, right? It's a sectionthat it's a beautifully powerful
section on your LinkedIn profilethat allows people to click
(05:14):
right through to what you wantthem most to do. And if you look
at my LinkedIn profile, you'llsee I never have more than two
or three things in my featuredsection at a time, because,
frankly, I don't think peoplewant to see that much from
everybody, right? Like, I, youknow, they want all my videos
and go to my YouTube channel. Iwant it to be powerful. So
you're often going to see maybeone of my most recent podcast
episodes in my featured section.Because I want people to, you
(05:37):
know, I put a lot of time andeffort into these shows. I want
people to listen to them. Ithink that they bring great
value, and they bring greatvalue to my business, right?
Positioning me as an authority.I often have a link to book a
call in there, right? Maybe Ihave a link to my newsletter, my
LinkedIn newsletter in there. Sothese are the kinds of things
that I have in my featuredsection. Very clearly what I
(05:57):
want you to do next. You know,if you're, if it's a time, a
season in your business, whereyou're pitching yourself to a
lot of speaking gigs, put yourspeaker reel in your featured
section, right? Like that's whatyou're doing. So let's make it
easy for people to know you'reworthy of their time, right? So
these are the things thatposition you as an expert. And I
want you to look at yourLinkedIn profile now and think
(06:19):
about this. So this is a littleprompt for you. May want to
write this down if you can, ordown if you can, or just come
back, or just go into the shownotes where I've written it for
you. So you don't have to dothat. Use this prompt that says,
if a corporate stakeholderlooked you up today, what story
does your profile tell?
What do you see? Maybe ask,like, maybe have a mastermind
buddy, or, you know, somebodythat, or me. You can ask me, if
(06:41):
you want, like, what story doesyour profile tell? All right, so
the first visibility asset thatyou must, must, must, must,
must, must take care of is yourLinkedIn profile. Okay, did I?
Did I make it clear that I thinkthis is important. All right.
The second thing is PR mediamentions. This is so powerful.
And one of the reasons that Iincorporated this, you know, I
(07:03):
did some work a few years agowith somebody that specializes
in PR, and I realized howpowerful this strategy is when
you when you blend the LinkedInstrategy with the PR strategy,
right? Because what you're doingis you're borrowing credibility.
If somebody else is talkingabout you, right, you get the
credibility of the person that'stalking about you. If you know,
(07:24):
if I am, like, walking throughMacy's and I run into somebody,
or standing online waiting topay for something, and get to
talking with the person behindme, and I say, oh, yeah, you
know, I teach LinkedInstrategies. I don't really have
any credibility. They don't whoI am, but if they read an
article, somehow, I will tellyou that my biggest clients came
from me. Reading from came fromreading articles that I was
(07:44):
mentioned in, you know, and theysay, Well, I read, I read about
your business in an article,right? So I want you to know
that PR public relations is notjust for celebrities. It's a
credibility shortcut, because somany of the people that I work
with are maybe new to this nextchapter, like I often work with
a lot of people who's it's timeto blow this crap up, right? And
(08:05):
they're stepping into they wantbigger contracts. They want
bigger income. They want morewealth. So, but maybe they've
never actually been a consultantbefore, right? They just left
corporate, or they were a coach,and they really want these
bigger consulting contracts. Nowyou might not have a lot of
references and testimonials as aconsultant. So you that doesn't
mean you can't do it. Youabsolutely can do it, but you
(08:27):
want to position yourself. Sowhen people check you out, they
see this, this borrowedcredibility, right? Because it
gives you credibility whenyou're being interviewed as an
expert on the kinds of thingsyou're asking for, this 25k
contract for right? And let mejust tell you something, some of
these small media mentions leadto bigger corporate sales. I
think I mentioned to you. Iremember one time I had a
(08:48):
salesperson at the time whocalled me up one day, and she's
like, I need an invoice for, youknow, I don't know, something
like $28,000 something likethat. And I was like, am I
giving them my firstborn child?Like, what am I doing for this
money? And she's like, No, youdidn't, you know, I negotiated a
deal with this company, blah,blah, blah, and they read about
you in a magazine. I honestly dothis. They don't even know what
magazine it was, but they readabout you in a magazine, and she
(09:11):
cut this big fat, juicycorporate deal with them. And I
did this day. I was like, what,you know, but this is, these are
the kinds of things that theselittle media mentions lead to
those bigger corporate deals,podcast guesting, this is
borrowed credibility, right? IfI, if I'm interviewed on a
podcast, again, that personbehind me in line, Macy's,
(09:31):
doesn't know anything about me,but if they hear me interviewed
on a podcast, I borrow thecredibility of the podcast host,
right? So, you know, it gives meadditional credibility. And it
all comes up in Google searches,which gives you more
credibility, right? You'recreating this credibility for
yourself. You're not justwaiting for this stuff to
happen. You're creating it. Yougo after it local press, you
(09:53):
know, look, you should know allyour local journalists to talk
about what it is that you do,right? And it does. It's not
hard to do. Go to some localevents. You know, local
conferences and meet some of thejournalists and tell them what
it is you do, and when youconnect with them on LinkedIn.
And if you've done number one,which is, have a great LinkedIn
profile, you're going to,they're going to recognize you.
They're going to, they're goingto be impressed by you, and
(10:13):
they're going to, you know,maybe use you as a source for
story. You know, look for someindustry roundups, right? I love
when my name shows up inindustry roundups. I think
that's a lot of fun. So thinkabout this. Okay, here's your
action tip for Tip number two,which is the PR and media
mentions. Think about where yourpeers are getting featured. And
(10:34):
start there, start there, right?What are the what are? Put some
stuff in, you know, like if someof your bigger comp, your
biggest competitors, throw theirnames in a Google search and see
where they're getting featured,and build relationships with the
people that wrote those articlesor the podcast hosts that
interviewed them. It's prettysimple. I wouldn't say I'm
stalking you because you, youknow, interviewed Mary Smith. I
(10:54):
wouldn't say that. But you know,you know if we work together, or
if you've listened to any otherepisodes of this show, you know
how to do that, right? You knowhow to do that in a thoughtful
way, all right? The thirdvisibility asset that I want you
to think about are case studiesand testimonials. Right? There's
no such thing as perfection, butthere is such thing as proof,
(11:16):
right? Big people that are goingto hire you for 25k contracts
want proof that you've deliveredoutcomes. They want proof so,
you know, think about strategiccase studies. Use client voice
testimonials, especially fromdecision makers or recognizable
brands. I remember one time I myspeaker agent was pitching me
for a conference a chamber ofcommerce somewhere in I guess I
(11:40):
guess I didn't get excited, myword is, but she's pitching me
for a conference somewhere inthe US. And I have, I feel like
I've talked at every singlechamber of commerce in New
Jersey, like I live in NewJersey. I feel like I've talked
at every single one of them. ButI don't have any testimonials
from them. I had none. So Icalled up a few of the people I
knew from these chambers andsaid, so can you be a favor and
write me a LinkedInrecommendation for the, you
(12:00):
know, for the talk that I didfor you guys, and they did, and
now I can use those if I'mpitching myself to speak at
other Chamber of Commerces,right? So, you know, I made sure
I went to the decision makers. Imade sure that I went to the,
you know, the executivedirectors of these companies,
right? And, and by the way, Iwrote them testimonials back and
said, I always love speaking atthis conference. You know, this
(12:21):
chambers conferences, becausethey're so well run. So, you
know, you can pay it forward.You can pay it back for them as
well. So include some casestudies, include some
testimonials. And think about,think about a project that you
maybe recently have done andthat you might be under
celebrating a little bit right,like, what might that be? Think
(12:42):
of a client that you just sawthem post something on Facebook
or LinkedIn, and you're like, ohmy gosh, I'm so proud of them.
Like, did you impact that?Right? What if you impacted
that? And I will tell you, Iwill tell you that
often when I see that, when Isee a client posting something
exciting about their business.And when I jump in and say, oh
(13:04):
my gosh, I'm so proud of you. Iremember when blah blah, blah,
blah blah, nine out of 10 timesthey put something in there
that, like, I couldn't have doneit without you. Karen, right?
So, and then that's morecredibility and testimonials,
right? So it's like just, it'sjust that rising tide that we've
sold boats. So be just begenerous with your praise, and
think about what you might beunder celebrating right now that
(13:26):
maybe you can make into a casestudy or testimonial. Okay, the
fourth visibility asset thatwe're going to talk about here
today is your LinkedIn companypage. This is your digital
storefront. This is notoptional, even if you're a solo
entrepreneur, because what itbasically tells buyers is that
you're running a business.You're not freelancing. You know
you you even if you are a solocoach or a solo consultant, you
(13:51):
want a LinkedIn company page.You want a logo next to on your
LinkedIn experience that talksabout what it is. And let me
just say something, setting up aLinkedIn company page is one of
the easiest things you're evergoing to do in your business,
especially if you already have aone. Especially if you already
have a website. You just go tothe company page, create, how to
create a company page, I'm sureI did a podcast on that
somewhere, and you just copy andpaste from your website, right?
(14:12):
And then put it on your companypage. And then, you know,
schedule some content out thereso it doesn't look like there's
dust bunnies. It's differentcontent. It is not something
that I want you to spend a wholeheck of a lot of time on, but
for sure, it tells your buyers,especially the big ticket
buyers, that you're not just,you know, somebody working out
of your basement, even if youare somebody working out of your
(14:33):
basement, that you run abusiness, right? You want to use
branded visuals there. You wantto have consistency. You want to
post thought leadership. Youknow you want to post at least
monthly, if not weekly, becauseyou want to make sure that
there's some activity there. Youknow you don't ever want dust
bunnies be to be gathering onany of your social assets. If
you've got a dust bunny,gathering on any social asset, I
(14:53):
say just, you know, disable it,right? Not to delete it, but
disable it. You want. You knowwhy we want people to go to
something that you haven'tposted? On in three years,
right? So, so that's a rant foranother day. Pump for your
LinkedIn company page. Createit, link it to your experience
section. If you have otherpeople that work for you, you
can link it to them as well. Andremember that this is an
(15:16):
optional if you want the biggerticket opportunities, this is a
visibility asset that is notoptional. And then the last
piece of visibility, the lastvisibility asset is you need to
have thought leadership content,right? You need to be seen
sharing your ideas. And youknow, in the advent of AI, I'm
not, certainly not suggestingyou use AI to write your your
(15:37):
thought leadership content, butyou certainly can get ideas,
right? You can get ideas and,you know, go into your AI
program of choice and just say,you know, here's what I'm doing.
Make sure, hopefully by then,you've, by now, you've put in,
you know, who your ideal clientsare, and the kind of results you
get for them, and how you wantto be seen, and all that other
stuff. And then say, you know,for the next two months, I
(15:58):
really want to be talking aboutthis, and I want them to under I
want to really show up as athought leader around this. And
my particular angle is this, youknow, come up with 10 topics of
things I can write about, andthen you can even ask them to
outline it for you, and then yougo in and write it right so it's
still your voice. But you know,it can take you an hour to pop
(16:20):
out a couple of articles whereit might have taken you, you
know, an hour, 10 hours, just tocome up with the topics. Right
now we can. We've got help.Let's use it right like, Listen,
I'm, you know, I want, I want touse all the help I can. I am not
looking to to work myself intothe ground. So create regular
thought leadership content. Thispodcast, for me is regular
thought leadership content. I doa weekly LinkedIn newsletter. I
(16:43):
do a week weekly we've starteddoing a weekly LinkedIn company
newsletter, which, if you'refollowing our company page,
which will link below, if youhaven't, you should connect with
us and follow the company page.We're starting to send out
weekly newsletter articles forour LinkedIn company page,
again, because it's a visibilityasset for me, like that. I want,
when people are searching forwhat I do, I want to come up.
(17:04):
And that's only going to happenif I've got the content out
there. It doesn't have to takeyou a long time, you know, if
you can, if you're watching thethe YouTube video of this,
right? I can't figure out. Inever can figure out where to
post. Right back here, there's asign that says, ease. I'm all
about ease in my business. Idon't want to be stressed about
this stuff. You know, today, theday that I'm recording this,
I've got, I'm banging out awhole bunch of work today,
(17:25):
because I'm going to the beachtomorrow, right? Like, so I'm
not saying work yourself to thebone creating content, but
understand that that thoughtleadership content is important
if you want to be seen as aleader, right? Create some
pillar content, LinkedIn, posts,articles, PR pieces that talk
about your specific point ofview on what it is you do,
right? It helps buildfamiliarity with these potential
buyers, because in this world welive in right now, people want
(17:49):
to know where you stand, right?I've talked about this on the
show before. I think it's reallyimportant that you let people
know how you align, right, howyou align with the kinds of
things that are happening in theworld, because they want to
align with the people that thathave similar values to them. So
we got to talk about it. And ifthe if they can't figure out
that they're going to go withsomeone else, they're going to
(18:10):
go with somebody else, I promiseyou, I that is it. Is it is
happening in this world that welive in right now. So you need
to build that familiarity withthese potential buyers, so
people know where you stand onthe issues that are important to
you, and if it's aligned withthe issues that are important to
them, they're going to becomfortable hiring you. Does
that make sense? Can youunderstand that you probably
have done that yourself, right?So thinking, think of this then,
(18:33):
like sharing your opinions,sharing your opinions, and this
thought leadership content is aservice. It's not self
promotion. It's a service.Because you're, you're,
hopefully people will hearthings from you and think, wow,
I have never thought of that,right? Like I never thought of
that. So you're, this is aservice, sharing your opinions
and sharing this leadershipcontent is a service. So, you
(18:55):
know, here's the thing. Iremember when I first started my
business, and this was back inlike, 2011 2012 something like
that. Maybe even been, like alittle bit after I started my
business, I decided I was goingto do a weekly blog, and I just,
I had somebody help me, like Icame up with the topics, but I
had somebody help me, and I justgot really consistent, and we
had a blog come out every singleweek. And I will tell you, I
(19:16):
can't, I can probably point backto that as still to this day,
maybe the number one thing thatbuilt my business success is
that weekly blog way back inlike 2012 because first of all,
there is so much freakingcontent on my website now, you
know, 10 or more years of thisstuff, right? Of weekly content.
(19:38):
So I am feeding the Google beastlike crazy, right? And it
doesn't take me a lot of timeremember ease, right? So, you
know, show up as that leader,even if you don't feel ready.
You can do a weekly piece ofleadership content, right? You
can, you can create the LinkedInprofile. You can create these
assets that I'm talking abouthere today. You don't need to
wait for somebody to anoint. Youas that leader, right? You just
(20:01):
need to show up as that leaderand kind of claim it and build
these assets one by one, becauseit's cumulative credibility. I
don't know if I can say thatagain, cumulative credibility,
right? Like it's cumulative. Soas you get, you know, you get
one podcast interview, you know,you start showing up in Google.
More in a couple months, you'llhave five podcast interviews.
(20:22):
End of the year, maybe you'llhave 10. And it all builds to
building deeper and deeper andstronger and stronger
credibility, because people thatare going to give you the 25k or
50k checks need trusted experts,not invisible geniuses, right?
So this is not an overnighttransformation. This is no
(20:44):
there's no stress to do all ofthis now, but it's about
planting these visibility seeds,but doing it consistently. So
think about, where are youstrong with this? Where are you
missing the boat? What do youneed to do a little bit more of?
And you know, let me know what Ican do to help. Right? You are
already brilliant, right? Wejust need the world to see it
and know it so. So take sometime today go back to these five
(21:07):
visibility assets. I'm going tolist them again right now. The
first visibility asset is yourLinkedIn profile. The second one
is a PR and media campaign, soyou're building consistent, you
know, names and consistently inthe media. Number three is case
studies and testimonials, proofover perfection. Number four is
a LinkedIn company page, yourdigital storefront. Number five
is thought leadership, content.Consistently be sharing ideas.
(21:31):
Okay, consistently be sharingideas. We just want the I just
want the world to know howbrilliant you are. I want there
to be more wealthy women in theworld. I want you to be the one
getting those 25k and 50k and100k contracts, they're out
there. Somebody's getting them.It might as well be you, right,
but
Unknown (21:46):
you have to look the part. You have to look the part.
So if you
Karen Yankovich (21:52):
are looking for some support with this, let's
chat. Just grab a spot on mycalendar. Karen
yankovich.com/call, I'm happy tochat with you about this, and
I'm happy to to support youwherever I can. These calls are
very, you know, very low key,you know, if I think it's
something I can help you with,of course, I'll let you know
what that looks like. But mostlyI'm here to support you in
whatever way that I can. So ifyou love this episode, please
(22:15):
share this with your network. Ithelps me help more people. If
you haven't yet give us a ratingor review on iTunes or wherever
it is that you listen topodcasts. But most importantly,
if this is something that youthink is valuable to your
network, share this episoderight. Share it, tag me so I can
see it, because here's whathappens. Then I tag it with my
audience, and now you're gettingmy name in front of your
(22:36):
audience. I see that becauseyou've tagged me, and I can
share it and get your name infront of my audience, and this
is how you start getting more ofthat visibility, right? So share
this somewhere. Tag me in it,and I promise you I will share
it in front of my audience aswell. I hope this was helpful,
and I will see you back hereagain next week for another
episode of The Good girls getrich podcast.
Karen,
Karen Yankovich (00:10):
hello and welcome to the good girls get
rich podcast. I'm your host,Karen Yankovich, and I, you
know, I talk a lot on this showabout showing up, building
credibility, building influence.And there's a couple things that
you can have done in thebackground that you could do
now, while you are putting someof these strategies that I teach
you on the show in place. Sothat's what we're going to talk
(00:32):
about today. Five visibilityassets that you need to have so
that you can land the biggerdeals. Listen, I'm not looking
for you to overcharge. I wantyou to charge just enough so
that you can over deliver, andyour cup is overflowing and
they're getting everything theyneed right. And in order to get
those 5000 10,000 25,000,$50,000 contracts, you need to
(00:54):
look the part right, like youcan't just talk the talk. You
have to walk the walk. Sothere's a few things you need to
have in your bag of tricksbefore you want to go out there
and be looking for theseopportunities. So these are
things that you can do. And youknow why it's so interesting?
Because I was just thinking as Iwas outlining this show that I
don't actually I want to getback to talking a little bit
(01:15):
more about mindset on this show,because I don't really talk a
lot about that, and it's such abig part of what I do. So many
of the women that I work with,are they like, we'll use the
words imposter syndrome. It'snot, I don't love that
necessarily for this, but itkind of gets the point across.
We know that we're worthy ofthis, right? But we go for the
$5,000 and then when I say,Well, what if it was a $25,000
(01:38):
contract? Then they're like,well, then I could do all these
other cool things. That's thespace I want you in, right?
That's the space I want you in.And if, when you start creating
these assets for yourself,somehow it starts to shift so
that you start to understandthat you are worthy of these
higher ticket contracts. Andthis is not about vanity, it is
(01:59):
not about overcharging. It'sleverage, right? So we're going
to talk about the fivevisibility foundations that a
buyer, especially a corporatebuyer, is going to look for
before they say yes to you,right? So I want to talk for a
second about this visibilityright? Because I want to talk a
little bit about why thesevisibility assets matter. You
know, I like to look atvisibility as currency, not as
(02:22):
self promotion, right? I wantyou to see this as the the when
you can when you're getting morevisible, it's you're becoming
more magnetic in your business,and that's when everything
shifts. You're not out therepitching, you're not out there
spamming, you're just visibleand attracting people, right?
And it positions you as thattrusted authority. And these,
(02:44):
anybody that's going to give youmore than a couple dollars is
going to look to see that you'reworthy of their investment, and
they're going to look to seethat you are a trusted
authority. So, you know, thisis, this is what we want, like,
you know, you might be a hiddengenius, but if I can't see what
I'm getting from my money inyour marketing materials or in
the materials that you sharewith me, probably not going to
(03:06):
hire you, right? And especiallynot for the higher ticket
opportunities you might have allthe credibility in the world,
right? You might be that hiddengenius, but without those
visible credibility markers,you're not going to be found and
you're not going to lookcredible. So the goal here is to
be building a digital footprintthat attracts, right, that
magnetizes your ideal clients,and that says I'm safe investing
(03:28):
in these people. They'recredible and they're
influential. Okay, so let's talkabout what these five visibility
assets are. And the first one isnot going to shock anybody. I'm
going to pause for a second. Iwant you to shout out into your
car, wherever you're listeningto this. What you this, what you
think the first answer is goingto be, the first visibility
assets going to be, dun, dun,dun. Your LinkedIn profile,
(03:50):
okay? Your LinkedIn profile isyour first proposal. This is not
your resume, right? You may haveheard me say resumes are all
about who you used to be. YourLinkedIn profile is positioning
you for the person that you'rebecoming right, for the person
that you're stepping into. So wewant to rewrite the profile. And
your profile is telling thesehigh ticket, these 25k contract
(04:10):
decision makers, if you'reconsultable, if you're bookable,
and if you're trustworthy,right? And if it's empty, it
doesn't mean you're nottrustworthy. It just means
they're not You're not givingthem anything to go on here,
right? So, you know, optimizeyour headline. Make sure that
your headline talks about whoyou are, who you help, and how
(04:30):
you help them. Optimize yourabout section. You've got 2600
characters here. Use them. Makeit in first person. Talk to me.
Don't make it all corporate likeKaren Yankovic is known for. But
nobody wants that, right? Theywant your voice. They want to
know about you, right? It saysit's your about section, so tell
them about you. Tell them whatlights you up. Tell them about
some big wins you've had. Andremember, it's about you, not
(04:53):
your products and services.Okay? They're hiring you, the
person here, not you know. Imean, yeah, they might be
buying. A service. But this isnot the place to talk about
service. It's talk about why youare the best person to deliver
that service. If that makessense, right? Use your featured
section, right? It's a sectionthat it's a beautifully powerful
section on your LinkedIn profilethat allows people to click
(05:14):
right through to what you wantthem most to do. And if you look
at my LinkedIn profile, you'llsee I never have more than two
or three things in my featuredsection at a time, because,
frankly, I don't think peoplewant to see that much from
everybody, right? Like, I, youknow, they want all my videos
and go to my YouTube channel. Iwant it to be powerful. So
you're often going to see maybeone of my most recent podcast
episodes in my featured section.Because I want people to, you
(05:37):
know, I put a lot of time andeffort into these shows. I want
people to listen to them. Ithink that they bring great
value, and they bring greatvalue to my business, right?
Positioning me as an authority.I often have a link to book a
call in there, right? Maybe Ihave a link to my newsletter, my
LinkedIn newsletter in there. Sothese are the kinds of things
that I have in my featuredsection. Very clearly what I
(05:57):
want you to do next. You know,if you're, if it's a time, a
season in your business, whereyou're pitching yourself to a
lot of speaking gigs, put yourspeaker reel in your featured
section, right? Like that's whatyou're doing. So let's make it
easy for people to know you'reworthy of their time, right? So
these are the things thatposition you as an expert. And I
want you to look at yourLinkedIn profile now and think
(06:19):
about this. So this is a littleprompt for you. May want to
write this down if you can, ordown if you can, or just come
back, or just go into the shownotes where I've written it for
you. So you don't have to dothat. Use this prompt that says,
if a corporate stakeholderlooked you up today, what story
does your profile tell?
What do you see? Maybe ask,like, maybe have a mastermind
buddy, or, you know, somebodythat, or me. You can ask me, if
(06:41):
you want, like, what story doesyour profile tell? All right, so
the first visibility asset thatyou must, must, must, must,
must, must take care of is yourLinkedIn profile. Okay, did I?
Did I make it clear that I thinkthis is important. All right.
The second thing is PR mediamentions. This is so powerful.
And one of the reasons that Iincorporated this, you know, I
(07:03):
did some work a few years agowith somebody that specializes
in PR, and I realized howpowerful this strategy is when
you when you blend the LinkedInstrategy with the PR strategy,
right? Because what you're doingis you're borrowing credibility.
If somebody else is talkingabout you, right, you get the
credibility of the person that'stalking about you. If you know,
(07:24):
if I am, like, walking throughMacy's and I run into somebody,
or standing online waiting topay for something, and get to
talking with the person behindme, and I say, oh, yeah, you
know, I teach LinkedInstrategies. I don't really have
any credibility. They don't whoI am, but if they read an
article, somehow, I will tellyou that my biggest clients came
from me. Reading from came fromreading articles that I was
(07:44):
mentioned in, you know, and theysay, Well, I read, I read about
your business in an article,right? So I want you to know
that PR public relations is notjust for celebrities. It's a
credibility shortcut, because somany of the people that I work
with are maybe new to this nextchapter, like I often work with
a lot of people who's it's timeto blow this crap up, right? And
(08:05):
they're stepping into they wantbigger contracts. They want
bigger income. They want morewealth. So, but maybe they've
never actually been a consultantbefore, right? They just left
corporate, or they were a coach,and they really want these
bigger consulting contracts. Nowyou might not have a lot of
references and testimonials as aconsultant. So you that doesn't
mean you can't do it. Youabsolutely can do it, but you
(08:27):
want to position yourself. Sowhen people check you out, they
see this, this borrowedcredibility, right? Because it
gives you credibility whenyou're being interviewed as an
expert on the kinds of thingsyou're asking for, this 25k
contract for right? And let mejust tell you something, some of
these small media mentions leadto bigger corporate sales. I
think I mentioned to you. Iremember one time I had a
(08:48):
salesperson at the time whocalled me up one day, and she's
like, I need an invoice for, youknow, I don't know, something
like $28,000 something likethat. And I was like, am I
giving them my firstborn child?Like, what am I doing for this
money? And she's like, No, youdidn't, you know, I negotiated a
deal with this company, blah,blah, blah, and they read about
you in a magazine. I honestly dothis. They don't even know what
magazine it was, but they readabout you in a magazine, and she
(09:11):
cut this big fat, juicycorporate deal with them. And I
did this day. I was like, what,you know, but this is, these are
the kinds of things that theselittle media mentions lead to
those bigger corporate deals,podcast guesting, this is
borrowed credibility, right? IfI, if I'm interviewed on a
podcast, again, that personbehind me in line, Macy's,
(09:31):
doesn't know anything about me,but if they hear me interviewed
on a podcast, I borrow thecredibility of the podcast host,
right? So, you know, it gives meadditional credibility. And it
all comes up in Google searches,which gives you more
credibility, right? You'recreating this credibility for
yourself. You're not justwaiting for this stuff to
happen. You're creating it. Yougo after it local press, you
(09:53):
know, look, you should know allyour local journalists to talk
about what it is that you do,right? And it does. It's not
hard to do. Go to some localevents. You know, local
conferences and meet some of thejournalists and tell them what
it is you do, and when youconnect with them on LinkedIn.
And if you've done number one,which is, have a great LinkedIn
profile, you're going to,they're going to recognize you.
They're going to, they're goingto be impressed by you, and
(10:13):
they're going to, you know,maybe use you as a source for
story. You know, look for someindustry roundups, right? I love
when my name shows up inindustry roundups. I think
that's a lot of fun. So thinkabout this. Okay, here's your
action tip for Tip number two,which is the PR and media
mentions. Think about where yourpeers are getting featured. And
(10:34):
start there, start there, right?What are the what are? Put some
stuff in, you know, like if someof your bigger comp, your
biggest competitors, throw theirnames in a Google search and see
where they're getting featured,and build relationships with the
people that wrote those articlesor the podcast hosts that
interviewed them. It's prettysimple. I wouldn't say I'm
stalking you because you, youknow, interviewed Mary Smith. I
(10:54):
wouldn't say that. But you know,you know if we work together, or
if you've listened to any otherepisodes of this show, you know
how to do that, right? You knowhow to do that in a thoughtful
way, all right? The thirdvisibility asset that I want you
to think about are case studiesand testimonials. Right? There's
no such thing as perfection, butthere is such thing as proof,
(11:16):
right? Big people that are goingto hire you for 25k contracts
want proof that you've deliveredoutcomes. They want proof so,
you know, think about strategiccase studies. Use client voice
testimonials, especially fromdecision makers or recognizable
brands. I remember one time I myspeaker agent was pitching me
for a conference a chamber ofcommerce somewhere in I guess I
(11:40):
guess I didn't get excited, myword is, but she's pitching me
for a conference somewhere inthe US. And I have, I feel like
I've talked at every singlechamber of commerce in New
Jersey, like I live in NewJersey. I feel like I've talked
at every single one of them. ButI don't have any testimonials
from them. I had none. So Icalled up a few of the people I
knew from these chambers andsaid, so can you be a favor and
write me a LinkedInrecommendation for the, you
(12:00):
know, for the talk that I didfor you guys, and they did, and
now I can use those if I'mpitching myself to speak at
other Chamber of Commerces,right? So, you know, I made sure
I went to the decision makers. Imade sure that I went to the,
you know, the executivedirectors of these companies,
right? And, and by the way, Iwrote them testimonials back and
said, I always love speaking atthis conference. You know, this
(12:21):
chambers conferences, becausethey're so well run. So, you
know, you can pay it forward.You can pay it back for them as
well. So include some casestudies, include some
testimonials. And think about,think about a project that you
maybe recently have done andthat you might be under
celebrating a little bit right,like, what might that be? Think
(12:42):
of a client that you just sawthem post something on Facebook
or LinkedIn, and you're like, ohmy gosh, I'm so proud of them.
Like, did you impact that?Right? What if you impacted
that? And I will tell you, Iwill tell you that
often when I see that, when Isee a client posting something
exciting about their business.And when I jump in and say, oh
(13:04):
my gosh, I'm so proud of you. Iremember when blah blah, blah,
blah blah, nine out of 10 timesthey put something in there
that, like, I couldn't have doneit without you. Karen, right?
So, and then that's morecredibility and testimonials,
right? So it's like just, it'sjust that rising tide that we've
sold boats. So be just begenerous with your praise, and
think about what you might beunder celebrating right now that
(13:26):
maybe you can make into a casestudy or testimonial. Okay, the
fourth visibility asset thatwe're going to talk about here
today is your LinkedIn companypage. This is your digital
storefront. This is notoptional, even if you're a solo
entrepreneur, because what itbasically tells buyers is that
you're running a business.You're not freelancing. You know
you you even if you are a solocoach or a solo consultant, you
(13:51):
want a LinkedIn company page.You want a logo next to on your
LinkedIn experience that talksabout what it is. And let me
just say something, setting up aLinkedIn company page is one of
the easiest things you're evergoing to do in your business,
especially if you already have aone. Especially if you already
have a website. You just go tothe company page, create, how to
create a company page, I'm sureI did a podcast on that
somewhere, and you just copy andpaste from your website, right?
(14:12):
And then put it on your companypage. And then, you know,
schedule some content out thereso it doesn't look like there's
dust bunnies. It's differentcontent. It is not something
that I want you to spend a wholeheck of a lot of time on, but
for sure, it tells your buyers,especially the big ticket
buyers, that you're not just,you know, somebody working out
of your basement, even if youare somebody working out of your
(14:33):
basement, that you run abusiness, right? You want to use
branded visuals there. You wantto have consistency. You want to
post thought leadership. Youknow you want to post at least
monthly, if not weekly, becauseyou want to make sure that
there's some activity there. Youknow you don't ever want dust
bunnies be to be gathering onany of your social assets. If
you've got a dust bunny,gathering on any social asset, I
(14:53):
say just, you know, disable it,right? Not to delete it, but
disable it. You want. You knowwhy we want people to go to
something that you haven'tposted? On in three years,
right? So, so that's a rant foranother day. Pump for your
LinkedIn company page. Createit, link it to your experience
section. If you have otherpeople that work for you, you
can link it to them as well. Andremember that this is an
(15:16):
optional if you want the biggerticket opportunities, this is a
visibility asset that is notoptional. And then the last
piece of visibility, the lastvisibility asset is you need to
have thought leadership content,right? You need to be seen
sharing your ideas. And youknow, in the advent of AI, I'm
not, certainly not suggestingyou use AI to write your your
(15:37):
thought leadership content, butyou certainly can get ideas,
right? You can get ideas and,you know, go into your AI
program of choice and just say,you know, here's what I'm doing.
Make sure, hopefully by then,you've, by now, you've put in,
you know, who your ideal clientsare, and the kind of results you
get for them, and how you wantto be seen, and all that other
stuff. And then say, you know,for the next two months, I
(15:58):
really want to be talking aboutthis, and I want them to under I
want to really show up as athought leader around this. And
my particular angle is this, youknow, come up with 10 topics of
things I can write about, andthen you can even ask them to
outline it for you, and then yougo in and write it right so it's
still your voice. But you know,it can take you an hour to pop
(16:20):
out a couple of articles whereit might have taken you, you
know, an hour, 10 hours, just tocome up with the topics. Right
now we can. We've got help.Let's use it right like, Listen,
I'm, you know, I want, I want touse all the help I can. I am not
looking to to work myself intothe ground. So create regular
thought leadership content. Thispodcast, for me is regular
thought leadership content. I doa weekly LinkedIn newsletter. I
(16:43):
do a week weekly we've starteddoing a weekly LinkedIn company
newsletter, which, if you'refollowing our company page,
which will link below, if youhaven't, you should connect with
us and follow the company page.We're starting to send out
weekly newsletter articles forour LinkedIn company page,
again, because it's a visibilityasset for me, like that. I want,
when people are searching forwhat I do, I want to come up.
(17:04):
And that's only going to happenif I've got the content out
there. It doesn't have to takeyou a long time, you know, if
you can, if you're watching thethe YouTube video of this,
right? I can't figure out. Inever can figure out where to
post. Right back here, there's asign that says, ease. I'm all
about ease in my business. Idon't want to be stressed about
this stuff. You know, today, theday that I'm recording this,
I've got, I'm banging out awhole bunch of work today,
(17:25):
because I'm going to the beachtomorrow, right? Like, so I'm
not saying work yourself to thebone creating content, but
understand that that thoughtleadership content is important
if you want to be seen as aleader, right? Create some
pillar content, LinkedIn, posts,articles, PR pieces that talk
about your specific point ofview on what it is you do,
right? It helps buildfamiliarity with these potential
buyers, because in this world welive in right now, people want
(17:49):
to know where you stand, right?I've talked about this on the
show before. I think it's reallyimportant that you let people
know how you align, right, howyou align with the kinds of
things that are happening in theworld, because they want to
align with the people that thathave similar values to them. So
we got to talk about it. And ifthe if they can't figure out
that they're going to go withsomeone else, they're going to
(18:10):
go with somebody else, I promiseyou, I that is it. Is it is
happening in this world that welive in right now. So you need
to build that familiarity withthese potential buyers, so
people know where you stand onthe issues that are important to
you, and if it's aligned withthe issues that are important to
them, they're going to becomfortable hiring you. Does
that make sense? Can youunderstand that you probably
have done that yourself, right?So thinking, think of this then,
(18:33):
like sharing your opinions,sharing your opinions, and this
thought leadership content is aservice. It's not self
promotion. It's a service.Because you're, you're,
hopefully people will hearthings from you and think, wow,
I have never thought of that,right? Like I never thought of
that. So you're, this is aservice, sharing your opinions
and sharing this leadershipcontent is a service. So, you
(18:55):
know, here's the thing. Iremember when I first started my
business, and this was back inlike, 2011 2012 something like
that. Maybe even been, like alittle bit after I started my
business, I decided I was goingto do a weekly blog, and I just,
I had somebody help me, like Icame up with the topics, but I
had somebody help me, and I justgot really consistent, and we
had a blog come out every singleweek. And I will tell you, I
(19:16):
can't, I can probably point backto that as still to this day,
maybe the number one thing thatbuilt my business success is
that weekly blog way back inlike 2012 because first of all,
there is so much freakingcontent on my website now, you
know, 10 or more years of thisstuff, right? Of weekly content.
(19:38):
So I am feeding the Google beastlike crazy, right? And it
doesn't take me a lot of timeremember ease, right? So, you
know, show up as that leader,even if you don't feel ready.
You can do a weekly piece ofleadership content, right? You
can, you can create the LinkedInprofile. You can create these
assets that I'm talking abouthere today. You don't need to
wait for somebody to anoint. Youas that leader, right? You just
(20:01):
need to show up as that leaderand kind of claim it and build
these assets one by one, becauseit's cumulative credibility. I
don't know if I can say thatagain, cumulative credibility,
right? Like it's cumulative. Soas you get, you know, you get
one podcast interview, you know,you start showing up in Google.
More in a couple months, you'llhave five podcast interviews.
(20:22):
End of the year, maybe you'llhave 10. And it all builds to
building deeper and deeper andstronger and stronger
credibility, because people thatare going to give you the 25k or
50k checks need trusted experts,not invisible geniuses, right?
So this is not an overnighttransformation. This is no
(20:44):
there's no stress to do all ofthis now, but it's about
planting these visibility seeds,but doing it consistently. So
think about, where are youstrong with this? Where are you
missing the boat? What do youneed to do a little bit more of?
And you know, let me know what Ican do to help. Right? You are
already brilliant, right? Wejust need the world to see it
and know it so. So take sometime today go back to these five
(21:07):
visibility assets. I'm going tolist them again right now. The
first visibility asset is yourLinkedIn profile. The second one
is a PR and media campaign, soyou're building consistent, you
know, names and consistently inthe media. Number three is case
studies and testimonials, proofover perfection. Number four is
a LinkedIn company page, yourdigital storefront. Number five
is thought leadership, content.Consistently be sharing ideas.
(21:31):
Okay, consistently be sharingideas. We just want the I just
want the world to know howbrilliant you are. I want there
to be more wealthy women in theworld. I want you to be the one
getting those 25k and 50k and100k contracts, they're out
there. Somebody's getting them.It might as well be you, right,
but
Unknown (21:46):
you have to look the part. You have to look the part.
So if you
Karen Yankovich (21:52):
are looking for some support with this, let's
chat. Just grab a spot on mycalendar. Karen
yankovich.com/call, I'm happy tochat with you about this, and
I'm happy to to support youwherever I can. These calls are
very, you know, very low key,you know, if I think it's
something I can help you with,of course, I'll let you know
what that looks like. But mostlyI'm here to support you in
whatever way that I can. So ifyou love this episode, please
(22:15):
share this with your network. Ithelps me help more people. If
you haven't yet give us a ratingor review on iTunes or wherever
it is that you listen topodcasts. But most importantly,
if this is something that youthink is valuable to your
network, share this episoderight. Share it, tag me so I can
see it, because here's whathappens. Then I tag it with my
audience, and now you're gettingmy name in front of your
(22:36):
audience. I see that becauseyou've tagged me, and I can
share it and get your name infront of my audience, and this
is how you start getting more ofthat visibility, right? So share
this somewhere. Tag me in it,and I promise you I will share
it in front of my audience aswell. I hope this was helpful,
and I will see you back hereagain next week for another
episode of The Good girls getrich podcast.
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