Why Visibility Alone Won’t Pay the Bills — Master the Complete LinkedIn Loop

Welcome back to the Good Girls Get Rich podcast and I’m your host, Karen Yankovich. Today’s episode is a warm, honest invitation to step off the exhausting hamster wheel of endless posting — and step into my signature LinkedIn Loop instead.

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [e-mail].

 

About The Episode and Highlights:

If you’ve ever caught yourself thinking “If I just post more, surely clients will come…” — we need to talk. Because visibility alone won’t pay the bills, my friend. It needs to be part of a bigger, softer, smarter loop that feeds your credibility, sparks real conversations, and gently ushers your dream clients to say yes to working with you.

Here’s the juicy breakdown we unpack in Episode 315:

• Visibility is only step one. It’s your big open door — but without credibility layered on top, you’re just shouting into the void.
• Credibility is what makes your audience whisper, “I need her in my corner.” I’ll teach you how to build it with thought leadership, killer profile positioning, juicy PR features, and client success stories that prove you walk your talk.
• Conversations are the bridge. Ditch spammy DMs — I’ll show you how to craft warm, relevant outreach that feels human and leads to true connections (and, yes, big contracts).
• Conversion flows naturally when your loop is humming. This is where the cash lives, friend — aligned offers, simple calls to action, and a profile that gently sells for you while you sip that matcha latte.

I even share real client stories (like Jessica and her hidden PhD!) that show exactly how this works in the real world — for women just like you who are DONE underpricing themselves and ready to claim their worth.

 

Magical Quotes From The Episode:

“Credibility without visibility is like being the smartest woman in the room who never opens her mouth.”

“If you’re not having intentional conversations, your funnel is dead. But your loop can keep you wealthy.”

“Own what you’ve earned — it’s not bragging if it’s true.”

“We’re building loops, not spinning our wheels. More wealthy women, one LinkedIn profile at a time.”

 

Resources Mentioned In the Episode:

• Connect with me on LinkedIn: Karen Yankovich — and peek at how I do this for myself.
• Follow me on Instagram: @karenyankovich
• Ready to audit your own LinkedIn Loop? Download my free LinkedIn Loop Audit
• Want help to build it out properly? Book a call with me and let’s map it together

One

Episode Transcript

Unknown (00:00):
Karen,

Karen Yankovich (00:10):
hello. Hello, and welcome to the good girls
get rich podcast. I'm your host,Karen Yankovich, and we are
wrapping a bunch of episodes ina row on LinkedIn strategy, kind
of going back to my roots. Thisis the fifth of five in a row,
and I'm going to teach you todaywhat I like to call the LinkedIn
loop. So it's really, it'sreally kind of wraps up
everything we've been talkingabout for the last few weeks. So

(00:32):
if you've missed the last fewepisodes, you're definitely
going to want to go back andlisten to them. You know, so
many people are talking aboutvisibility right now, and
visibility is such a huge partof what I talk about. So it is a
means, not the end, right? Like,it's not like visibility the
end, right. Visibility is themeans to getting you where you
are, but it's at the top of thefunnel, right? And I'm not even

(00:55):
talking about a funnel here. Ilike the loop, like, I like this
to be like, circular, right?Because it makes it. It's, first
of all, it's, it's, I don'tknow, it feels more feminine,
right? Like a funnel is likehard and triangular, and a loop
is like circular and soft,right? And I think that it under
it helps you, it should help youunderstand that there's nothing

(01:16):
like it's not. You don't want toget stuck anywhere on this just
want to keep moving through thisloop, right? So let me tell you
what, what is this? What is thisloop? Thing that I'm talking
about here? Okay, the LinkedInloop, as I like to explain it.
It starts with visibility,right? Visibility is so
important, but the visibilityleads to credibility, which

(01:38):
leads to conversation, whichleads to conversion. And this is
where I want you to be at theconversion piece of this, right?
If you it's like so many peopleare saying, if I just post, more
people will hire me. But that'sthe visibility, right? That's
content without positioning.That's just noise, right? So if
you're over posting without thepositioning piece, without the

(01:58):
credibility piece, visibility,it's just visibility it's just
visibility without credibility.What is good is that, right?
It's just, it's time, it's soulsucking, right? It's not just
time sucking, it's soul sucking.And then maybe you have
credibility, but that's notvisible, right? So you have this
great, great, amazing expertenergy that no one ever sees. So

(02:18):
we want this, I want to take youthrough this loop so that you're
not in this visibility trap,right? Like maybe you're
somebody that just postsmotivational quotes every day,
but you don't ever talk aboutwhat you offer, because you feel
like it's too salesy. You musttalk about what you offer,
right? Or maybe you are like acorporate powerhouse with 25
years experience. I can't eventell you how many women I talk

(02:40):
to, and when I talk to them, I'mlike, Wait, what did

Unknown (02:42):
you do? What have you done in your life? Who did you
meet? Who did you

Karen Yankovich (02:45):
train or hang out with, or whatever? And they
don't talk about this, yourprofile still reads like you're
in male management, right? Andhonestly, this is so common. I
can think of somebody that Ispoke to a couple years ago who,
you know, she's been listed intop 10 women who not the kind
you pay for, right? The kindthat that that are in Fortune
Magazine. And you know that theworld knows these people. She's

(03:07):
done incredible, amazing,unbelievable things in her life.
And when we did her LinkedInprofile, we were LinkedIn
profile for her, she was like, Ifeel like I'm bragging. I was
like, really, because you didall this stuff, like, we didn't
make any of this up. You didthis, right? So if you So, I
want you so you have to leaninto and own your credibility,
because otherwise there's a gap,right? So visibility isn't in my

(03:32):
definition of visibility, or thekind of visibility that I want
you to understand and learnabout. Isn't the kind of
visibility that visibility thatmeans you're seen by everyone. I
want you to be seen as an expertby the right people. Okay, so if
visibility is the first step,right, how do you build the
credibility that makes peoplesay, I need her in my corner,

(03:53):
right? So that's where we'regonna go next. What we're gonna
do now is we're gonna talk alittle bit about how to layer
trust onto that visibility usingauthority markers like PR,
thought leadership, profilepositioning, right? I want, if
you you know, I want to pointout some places where you might
be dropping the ball, and I wantto show you how to fix this. So
let's talk a little bit whatabout what credibility looks

(04:15):
like. And actually, before weeven talk about what it looks
like, I want to talk a littlebit about why so many of the
women that I work with are insome kind of transition, right?
We talked, I've talked a minuteago about the woman that was a
25 year corporate powerhouse,and then decides that she's
going to retire and be aconsultant. And because she's
never been a consultant before,she feels like she needs to
start from the beginning. Butshe's not starting starting

(04:37):
over. She's starting from power.She's starting from the power of
all of that, all of those yearsof experience, but because she's
never actually had a contract asa consultant before, and insert
whatever's true for you in thisstory, right? Because she's
never had a contract as aconsultant before, she under
prices herself. She doesn'tunder you know, she doesn't have

(04:57):
the testimonials or thereferences to give. People. So
why I think credibilitybuilding, having a credibility
strategy, is important, isbecause the credibility keeps
you where I need you to be whileyou're building up your bank of
business, right? So mediafeatures, client success
stories, you've got successstories if you've got 25 years

(05:19):
in corporate, right? Specifichigh value offers a LinkedIn
profile that's that's sweet,right? And that was it reflects
the leader you are now and whoyou're becoming, not like a
resume that tells us who youwere five years ago, right? So
so many women miss the marktalking about a bio like they're
about section is all about thepast, right? No, tell me, step

(05:40):
into the job you want. Tell melike, Be the person you're
becoming the person you used tobe, right? Make sure that you
have a call to action in yourprofile. Let people know, oh,
oh, I want to talk to you, andhere's how you can talk to me.
Here's what you do, here's whatI want you to do next. Don't
drop that ball right, like theball. They're there. They're
excited. They want more. And youhaven't given them an

(06:00):
opportunity that you've beenshowing them how take that next.
Take that next step, right? Showthem, give them social proof,
right? There's you want to makesure that, there's that you
have, that you're not skippingthis piece because social proof
is so valuable. If you go to myLinkedIn profile, there's more
than 100 LinkedInrecommendations. That's social
proof. That's not me calling mymom and saying, write something
nice about me so I can put outmy website. Right? I say that's

(06:23):
what you do. But you know,there's a piece of you that
knows that when when you know,you're asked for references, we
don't really, you're only goingto get the people that they
know, right, you're but with aLinkedIn recommendation, you can
click right through thatLinkedIn profile to that
person's profile, and you canreach out to them, and you can
talk to them, and you can talkto them, and you can see if
they're credible, right? So youwant to have social proof, and

(06:46):
you can share advice, but youalso need to make offers, right?
You need to make offers. Youneed to tell people how to work
with you. You know, I mean, Ithink about, I think about a
client. I'm thinking about oneof my clients, and her name was
Jessica, and she had an amazingbackground. She had years and

(07:07):
years and years of experience.Had many, many years in the same
job, but zero visibility of thecredibility that she had. She
had a PhD, and almost nobodyknew that she did, right? So
simply updating her LinkedInprofile and adding in all of the
things that she earned, right?These are not things we made up,
that she earned, that she whenshe started owning the things

(07:28):
that she earned, everythingturned around from her, for her,
and I think she's probably,she's still in corporate, she
chose to be still in corporate.I think she's probably doubled
her income in the past twoyears, because, maybe even more,
because I know that she's hadraises and promotions and raises
and promotions because peopledidn't even know she had the
credibility she had before westarted working with her, right?

(07:50):
Does that make sense? Socredibility without, you know,
without all these other things,without a call to action,
without letting people know youhave that credibility, without
any social proof of that.Credibility is like being the
smartest person in the room whonever opens their mouth, right?
So this is why PR is such a bigpart of the work we do, and

(08:11):
she's linked up. This is why thewhere I think PR and LinkedIn
work together so nicely, youknow, because being featured in
the newspapers and magazines isearned media, right? And it's a
level of credibility. So youneed to know how to get that
media, to get that that, thatPR, that, though, you know, use
PR to get those media features,and how to share that

(08:32):
strategically so that it can payoff. All right? So now you got
the visibility and you've gotthe credibility, and they're
aligned. Let's talk about thepart that so many people skip
completely, and that is theconversation. The conversations
are what leads to cash, right?So you know,

(08:53):
I know that so many people aregetting spammed on LinkedIn.
Ignore it. Please, just deletethem. Don't worry about it.
Don't be that person, but don'tworry about those people. I want
you to have an intentionaloutreach plan on LinkedIn. You
must have an intentionaloutreach plan on LinkedIn,
because if you don't, I don'tknow who you talk to, right?
Like you want to, you don't wantto. I don't want you chasing

(09:14):
strangers. I want you toactivate warm leads with this
credibility that you alreadyhave, right? So there's, there's
ways to do this, and we'vetalked about this in a previous
episode a couple weeks ago, butthere's ways to do this with
simple DMS, right? Make surethat you're, you're, you're
referencing something relevant,right, something personal or
timely. I saw you. I rememberedyou. My gosh, I just had a green

(09:36):
smoothie, and I remembered wehad those green smoothies in
Arizona at that conference, andmade me think, I think I think
of you, I want, and I wanted toreach out and see how you're
doing, or I just watched youryour YouTube video where you
made a green smoothie, and Imade your green smoothie. And
here's what I thought aboutthat, right? Like, doesn't have
to be somebody, you know, butreference something relevant,
right? So, and make sure it'spersonal and that it's timely,

(09:59):
and then you. Can positionyourself a little bit position,
give yourself a little bit ofpositioning there, you know, if
you, if you recall, like, ifsomebody you know, as you
recall, as you may recall, Iblah blah blah blah blah, right?
Or, you know, I made your greensmoothie. And it's funny,
because I do a lot of YouTubevideos for my for my business,
helping women blah blah blah.And I had the green smoothie

(10:19):
with me on my video, and it gaveme a chance like so positioning,
right positioning. And then givethem an invitation. Give them an
invitation, like somethingsimple, not a pitch, just open
the door to the conversation.You know, hey, Jenna, I loved
your post on how the consultingworld is shifting, and it really
aligns with the women that Iwork with, I help high level

(10:42):
consultants land 25k and 50kcontracts by leveraging LinkedIn
and PR together. And I'mwondering if there's a
conversation. I wonder if weshould have a conversation,
because there might be someopportunities to collaborate.
Right? Just something simplelike that. You are not pitching
them. Make it so clear thatyou're not pitching right.
Reference the I'm referencing apost that she did, and hopefully
I've already commented andengaged on that post, right? You

(11:03):
want to make sure you're doingthat as well, but you have to be
doing this outreach. You must bedoing this outreach. Because if
you're not having conversations,inviting people to these
conversations, everything,everything stopped, right?
That's the that's where thefunnel just dies, and that's why
I like the loop. We want tocontinue to close the loop,
right? So, you know, I believethat when, when we have

(11:27):
conversations that are justpositioning us and we're just
providing value, the businessfollows, but we have to have the
conversations, and they have tobe, they have to feel and truly
be, get to know you,conversations and collaborative
conversations, and if thebusiness opportunities are
there, then there's an OP.There's something to talk about.
They're not there. Maybe you canintroduce each other to

(11:47):
somebody, right? But I can tellyou this if I ask 100 people
where they get their where theygot their biggest opportunity
from. 99 of them are going totell me a referral. And
referrals happen fromconversations, not buy 65
million Tiktok videos, right?Not saying, Don't do Tiktok. I'm
not the person to listen. I'mnot the person to get advice on
Tiktok, for sure. But you wantto make sure that you are having

(12:11):
conversations, because that'swhere the referrals happen.
Because even if you're talkingto you know you're talking to
Jenna, and Jen is really not.Jenna might say, oh, you know
what? I have a group. I'd loveto bring you in front of my
group. Now you have anopportunity to get you know one
to many, right? So this is kindof how that all works. So let's
recap this loop a little bit.The visibility gets you, the
attention, the credibilitybuilds, the trust, the

(12:33):
conversation creates thatconnection, and the conversion
happens when that call to actionis aligned, it's simple and it's
confident, and the LinkedIn loopworks when all four steps are
connected. And so many peoplestop at step one, they stop at
the visibility piece. They'reposting, they're posting,
they're posting, and they're notbuilding relationships, they're

(12:55):
not engaging, they're not havingconversations, right?
Conversations don't have tohappen just in the DMS. They
could be, you could be, youcould be jumping into other
people's posts on LinkedIn andjumping into those
conversations. The conversationpiece is what creates that
connection, and that connectionhappens with the conversion
happens when that connection ismade.

Unknown (13:15):
So here's

Karen Yankovich (13:16):
what I got for you, here's what I've got for
you. I'm going to invite you toaudit your LinkedIn loop. Okay?
I want you to be able to seewhere you're getting stuck,
right? I want you to see whereyou're getting stuck because

Unknown (13:28):
I want you to stop. I want

Karen Yankovich (13:31):
you know right now so many women I talk to are
doing 80% of the work andgetting 10% of the results. I
want that to flip. I want you tobe getting results from more of
that work that you're doing, soyou can do less work, right? Um,
so we can, so we can build thatloop together. So I have, I have
two things for you. One, if yougo to Karen yankovich.com/ 315,

(13:52):
download, I have a LinkedIn loopaudit for you that you can just
audit yourself, right? It's justdo it. You can just go through
it and see how you're feeling,like you're doing in these
places. No judgment. Please.Know this is a no judgment zone.
I am here to support you everystep of the way. I want there to
be more wealthy women in theworld. And when you start to
close this loop, this LinkedInloop, there will be that that's

(14:12):
going to you're going to be onyour way to being more wealthy.
And then also, if you want somehelp, if you want me to help you
build your loop. We can buildyour full loop together inside
she's linked up, just grab aspot on my calendar. Karen
yankovich.com/call, and we canchat about it there. So create
your LinkedIn loop. Audit yourLinkedIn loop. Let's talk about

(14:35):
this. And if this was valuableto you, or any of the last few
episodes I've done on theLinkedIn strategy, share this
episode with your network, Iwould, I would love that. And
because what happens is, thenyour network gets to know me,
and then if, and then if you tagme, please tag me. If you tag
me, then I can share it with myaudience, right? And and then
you get credibility in front ofmy audience. We're building our

(14:55):
loop, right? You're gettingcredibility in front of my
audience. I'm gettingcredibility in front of your.
Audience, and we're kind of ourloops are starting to
intertwine, but that's okay,because that's how we do this
together. We don't have to dothis in an in an isolation,
right? We can support eachother. So share this episode if
you feel like if you're feelingit, share it. Tag me, so that I
can share it with my network.And if you're feeling it, I'd

(15:18):
love a rating and review fromyou, and I'll be back here next
week with another episode of TheGood girls get rich podcast.
You.