April 7, 2025 • 23 mins
Welcome back to the Good Girls Get Rich podcast. I’m Karen Yankovich, and if you’ve ever caught yourself side-eyeing your LinkedIn profile thinking, “Wait... is this thing even doing anything for me?”—then this episode is your love note from the universe.
We’re not here to play small anymore. This episode is for the brilliant, successful, wildly capable women who are still—somehow—invisible online. You’re out there doing the most, changing lives, delivering real transformation… and still? People are hiring the other guy because they found them first.
Let’s change that. Starting today.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About The Episode:
This episode is less “LinkedIn tips” and more about taking your power back. Because your LinkedIn profile? It’s not a resume. It’s not a digital business card. It is your virtual storefront, your authority anchor, your invitation to opportunity.
And if you’re not fully owning that space… you’re leaving money, influence, and impact on the table. I’m not okay with that. Not anymore.
In this episode, I’m breaking down how ONE powerful, personal-brand-aligned LinkedIn profile can bring in $100K+ in revenue. And no, you don’t need a massive following. You don’t need to post three times a day. You don’t need to dance on Reels. (Unless you want to. 😉)
What you do need is:
- Magnetic messaging that speaks directly to your dream clients
- A clear, high-value offer that reflects your zone of genius
- Visibility strategy that brings ease—not hustle—into your life
The Truth: People Can't Hire You If They Can't Find You
I tell a story in this episode that still makes my heart beat a little faster.
One Friday morning, a woman who had never heard my name stumbled on a comment I made on LinkedIn. She clicked my profile. She saw exactly what she needed. She booked a call. By 4PM, she was a $10,000 client.
This is not a fluke. It’s not magic. It’s magnetic branding on a platform that favors substance over fluff.
This woman didn’t binge my podcast. She didn’t take a freebie. She didn’t wait six months to “warm up.” She saw herself in my profile—and made a move.
You deserve that kind of visibility. That kind of ease. That kind of YES.
Let’s Talk About You, Friend
If you’re a speaker, author, coach, consultant, board member, or just a woman with a vision and a whole lot of receipts for the value you bring to the world… this episode is your permission slip to start showing up like it.
Because right now? You might be the best-kept secret in your industry.
And girl, best-kept secrets don’t build generational wealth.
We’re diving into:
- How to position your LinkedIn profile to speak directly to premium opportunities (media, speaking gigs, high-ticket clients)
- What makes a headline magnetic (hint: it’s not your job title)
- Why your About section needs to feel like a late-night convo with your best friend—not a bio someone else wrote in third person
- The real reason recommendations and endorsements matter more than you think
- How to weave keywords naturally and strategically so people actually find you
Real Client Results (The Kind That Give You Chills)
Lauren missed out o
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:00):
Karen,
(00:10):
hello there, and welcome back tothe good girls get rich podcast.
I am your host, Karen Yankovich,and today's episode is for every
woman who has ever looked at herLinkedIn profile and thought,
What am I doing here? Like, isthis profile even doing anything
for me? Here's the truth, yourLinkedIn profile can be one of
your most powerful revenuegenerating tools if it's
(00:34):
positioned correctly. And thenI'll say this lightly, you know,
I've had many conversations withpeople about LinkedIn, as you
can imagine, but just recently,I've had a few and the
conversations I'm having arearound I don't even really think
about LinkedIn as social media.Hallelujah. Hallelujah, that
we're finally starting torealize that right? Because it
is not social media, yourLinkedIn profile is not just a
(00:55):
resume. It is not just a digitalbusiness card. And what we're
going to talk about in thisepisode is how to turn one
profile. You need to have oneprofile. It is your personal
brand. There's not one for yourcoaching business and one for
your accounting business. Oneprofile for you. We're gonna
turn you talked about how toturn that one profile into 100k
in revenue. I'm gonna show youexactly how that's possible. I'm
(01:18):
gonna break this down. I'm gonnabreak down what a high
converting profile actuallylooks like, what women are
wildly underestimating, whywomen are wildly underestimating
its power, and how this onepiece of online real estate can
unlock your dream clients. Canget you media coverage, can help
get you speaking gigs. Whateverit is that's going to elevate
your brand and elevate yourauthority, elevate your bank
(01:41):
account. We can do that withyour LinkedIn profile. Because,
listen, if people can't findyou, they can't hire you, and
they're going to hire who, whodoes come up, right? I am so
over watching brilliant womenlose out because they're the
best kept secret in theirindustry. It is your time, and
we're going to talk today abouthow we can start making LinkedIn
work for you. And, you know, Ihave a couple stories about
(02:04):
this, because, as you canimagine, right? I think back to
my client, Lauren. I've beenconnected with Lauren for a
while, and for whatever reason,it wasn't she didn't feel it was
the time to step in and get, youknow, get the work done.
And She's a hard worker, believeme, she is very successful, a
very hard worker, but she calledme one day and she said, You
know what? I applied for thisopportunity. I had a
(02:27):
conversation with them. I didn'tget the opportunity. But here's
the thing, they looked at myLinkedIn profile, and as soon as
I saw that, I knew why I lostthe opportunity. I lost the
opportunity because I didn'ttake the time to create the
profile. That's it. I'm doingthis now. Here's my credit card,
right? Like, it's happens timeand time and time again. And
(02:47):
here's the thing too. Like, ifpeople are going into LinkedIn,
and let's say you're a speaker,right? And that's how you
generate business, and they typein money, mindset, speaker, and
you don't have the rightkeywords in your profile, your
competitors are coming up.They're getting the business,
right? They're getting thebusiness. And I remember a time,
a couple moves ago, I've movedup a few times in the last
(03:09):
couple years. A couple movesago, I moved to the Toms River,
New Jersey area, and needed adentist. I needed a dentist. So
what I do? I'm an onlinemarketer, right? I went online.
I Googled, well, dentist, youguys need to get a better online
presence. I couldn't find anydentist that, I mean, I kind of
looking I didn't find anything.I found this one dentist. It
wasn't that far from me, and hehad this great online presence.
Said all the way things in hispro, on his on his website, to
(03:30):
me
the worst dentist I've ever beento in my entire life.
But I went to him because heattracted me with his online
presence, right? I went in, I'vesearched for a dentist. I looked
at reviews, I looked at hiswebsite, I looked at things. And
honest, I mean, I didn't knowthere wasn't a thing as a really
terrible dentist, but trust me,there is right? And it was
(03:52):
really eye opening to me,because I realized I probably
talked about it on the show. Ifyou're a long time listener,
you've probably heard that storybefore, because, because it's a
this is stuff we have controlover, right? I talk a lot about
how I think, you know, thisepisode's going live. It's, you
know, q2, 2025,
the world is crazy, right? Sowhere can we take control of our
(04:13):
destiny? This your LinkedInprofile is where you can take
control of your destiny. Andlisten, we've got enrollment
open now for she's linked up, sowe can help you with this. And
one of the things we do andshe's linked up is write your
LinkedIn profile for you. Okay,so we've completely redesigned
the program you go to. She'slinked up.com, you'll see the
details. The content is thesame. We've redesigned how we're
(04:35):
delivering it, because we'vebecause it's the sign of A times
like, I want to be able todeliver what you're looking for.
But one thing that doesn'tchange is that in our flagship
cheese linked up program, wewrite your profile for you,
because I know how important itis, okay, I know how important
it is, so you're gonna be ableto take a stab at it after this
episode, or check outcheeselinked up.com if you want
(04:55):
some help. So let's talk alittle bit about why your
profile is not.
Just a profile, right? You know,so many people think of LinkedIn
as a resume, but in 2025 it isyour virtual brand. It is your
virtual storefront. It is wherepeople check you out, and you
need to check out. Your profileshould work like your highest
(05:16):
converting sales page, that'sright, sales page. Your profile
should be written like a salespage, not like a resume. And so
many people are wasting thatspace. Right? Every day, every
day I talk to decision makers,PR people, podcast hosts,
buyers, everyone searching fortheir experts on LinkedIn,
right? Everyone, me. Everyone isdoing this right? If your
(05:39):
profile isn't screaming, pickme, pick me. I'm the one for
you, and here's why. And likewriting a profile that tells me
why you are peers with the mostinfluential people in your
industry, you're missing out,right? So let's end that day.
You know, I can, I can tell youthere was a time that there was
a time that I had a client thatcame to me, and it was really
(06:01):
interesting, because it was, Iat the time we were doing we had
a higher ticket our program wasa much higher ticket program,
and we've shifted that, becausethat's what our people are
asking for, that's what you'reasking for, right? So it's a
much higher price point program.I think at the time, it was
around $10,000 and we delivereda lot more one on one, like
there was a lot more one on onein that, in that version of the
program, which for a lot ofreasons, it didn't need to be
(06:25):
that way. Anyway. That's a storyfor another day, right? But it's
time we were doing enrollmentcalls to enroll people in the
program. So I had a calendar,and in my enrollment call
calendar open, which is stillopen, by the way, you can still
book a call with me if you wantto know what it looks like to
work with me. And that link tothat is right on my LinkedIn
profile, right in the in thefeatured section. But it was
like a Friday afternoon orFriday morning, and I look at my
(06:48):
calendar and somebody books acall for, like, four o'clock on
a Friday. I was like, Oh, okay.Like, and listen, I shouldn't
say right, because it's mybusiness, and I love talking to
you guys, I truly do. But I waslike, oh Friday, like, end of
the day on Friday. Like, I maybehad a one week, I don't know,
but I don't know, but I rememberthinking like, Oh my gosh. Well,
she filled out the form, did allthe things, right? And I get on
the call and she tells me I wason LinkedIn this morning, and I
(07:11):
was poking around LinkedIn, andI saw your comment on somebody
else's thread. So hear me here.Okay, she didn't know who I was
Friday morning. Okay, Fridaymorning, she didn't know who I
was. I had commented on somebodyelse's thread. Remember, I
wasn't selling, I wasn'tpromoting, I wasn't marketing,
right? I was I jumped into aconversation, but when I jumped
(07:31):
into a conversation, my headlineshows up, right? It's easy to
see who I am. She clicked on myprofile, liked what she saw, was
looking for some help withLinkedIn strategy so on my
profile that there was a way tobook a call. My calendar was
open for that same day. Shebooked a call and enrolled in my
program at 10k okay, thathappened within a matter of
hours. Now, she didn't do thatbecause she listened to 300
(07:53):
episodes of my podcast. Shedidn't know who I was on
Thursday, right? And I'm tellingyou this because this can happen
for you too. Okay, she doesn'tknow. She doesn't really. She
didn't know much about me atall. Now listen, I'm sure she
checked me out and I did my jobof creating the credibility all
the podcast interviews I do andeverything else, but she didn't
get me from any of that. Shesimply saw my LinkedIn profile,
(08:15):
saw what she wanted, saw whatwas saw what she was looking
for. Book to call enrolled in myprogram. This can happen to you.
So let's talk about what 100kLinkedIn profile looks like.
Okay, remember that I'm going touse $10,000 because that's the
number we've been throwingaround on this episode so far,
right? If you're telling me, ohmy gosh, Karen, I can't come up
with a 10k offer, by the way,and she's linked up, the very
(08:37):
first thing we do, or one of thevery first things we do, is we
help you with your higher ticketoffers, right? Because LinkedIn
is not the place I've said, saidthis a million times. It's not
the place to sell a pen. It'sthe place to get a distributor
that wants to buy 100,000 ofyour pens, right? So the first
thing we need to do is, what'syour 100,000 pens offer? Let's
say it's a 10k offer, whateverthat looks like. My favorite
thing to do is haveconversations with you about
this. And even though we don'thave as much one on one in the
(08:59):
program, he gets talked to meoften, right? So there's lots of
opportunity to brainstorm withyou on what your one on one
offer is, you and I, right? Soremember, if we're getting to
100k with this, you don't need$1,000 offers, right, or a
million dollar offers, right?You need 10. You need 10 people.
You want to make 100k you're, bythe way, it's not enough money.
(09:19):
I want you to make at least aquarter million dollars a year.
Keep that number. Keep thatnumber in your brain as you're
doing your marketing plans, allthings we talk about and choose,
linked up, right? But you'llwe're looking at 10. We're
talking today. We're talkingabout 100k from your LinkedIn
profile. So we need 10, 10kclients. Okay, so thinking about
how this can be right,
if you do retainers, let's sayyou do retainers, right, or you
(09:43):
do speaking, right? Let's sayyou do speaking and you want to
speak every month. Let's say youget $2,500 for your speaking
engagements, right? Times 12months, that's 30k with 30,000
into 100,000 right? Here's thething that happens too. One
client finds you, refers tomore. Maybe you get a media
feature.
Maybe you get an inboundinquiry, like I did on that
Friday, right? Your profile isthe trigger point for this, for
(10:05):
that ripple effect of revenue.Okay, but you've got to start
somewhere. You've got to startsomewhere. Okay, you know, I
think about Marisha Murphy.She's actually been on this
podcast, and marusha and Iworked together to support each
other. She was, she's a expertin community. We'll link to the
show in the show notes that Italked to with Marusia at and so
(10:27):
she helped me, and I helped her.So she joined our program right
as part of what she did, andbasically I'm reading to you a
message I got from her. I'mloving what I'm creating on
LinkedIn. Two weeks of posting,two weeks working with you and I
already have five perfect leads.Two weeks, two weeks, okay? Like
in two weeks, she had fiveperfect leads because she was
(10:48):
intentional about what she wasposting. She was intentional
about her profile, right? Thiscan be the same for you. The
beauty of LinkedIn, listen, Iyou. I love credibility. I teach
credibility. That's why we talkabout PR. But the beauty of
LinkedIn is your credibility isthere? If people are searching
for it, don't, honestly, almostdon't need it. You get built in
credibility on LinkedIn withthings like your
(11:11):
testimonials, right? If you'vegot recommendations on LinkedIn,
built in credibility. So think alittle bit about your
positioning. Okay, don't say Iam a coach or a consultant. I
mean, say use those words,because those words are
important on LinkedIn. But thepositioning is that you are the
go to expert. You need to bepositioning yourself as if your
(11:34):
peers with the most influentialpeople in your industry. Okay,
your headline is your firstimpression. We want it to be
magnetic. Remember, we'retalking about Inbound inquiries
here on LinkedIn, right? Sothat's magnetic. We I can't even
tell you how the joy that I getwhen I start getting messages
from my clients about their whenI start to see their magnet
(11:56):
strengthening, they're startingto get those inbound inquiries,
right? Oh my gosh. I love, love,love, love, love, that. So in
your headline, keep in mind,nobody really cares about you.
They care about what you can dofor them. So you want to be
positioning yourself as the goto expert. But in your
headlines, help people who youare, who you help, and how you
help them, because that's goingto let them understand why them,
(12:17):
why you are the person for them,the example that I've used a
million times on this podcast,but it's one that works, so I'm
going to use it again. Is youcan be a financial planner, and
maybe you're a great financialplanner, but you and a million
other people on LinkedIn aregreat financial planners, but if
you say on your LinkedIn profilethat I'm a financial planner,
and my expertise is helpingwomen over 50 create enough
(12:38):
wealth to retire at 60, nowyou're speaking my language
right now, I'm like, Ooh, you'retelling me why you now. Keep in
mind, it doesn't mean you canonly work with women over 50,
right? But you're you'recreating a magnet for that type
of client. If that's the kind ofclient you want, and it's going
to attract those people, and itstill gives you the opportunity
(13:01):
to work with other people. Imean, my podcast, this podcast
you're listening to, is calledGood girls get rich. My program
is called, she's linked up, andI'm going to say about half of
my private consulting clientsare men. Sometimes I can't help
men just because I love I justlike to focus on women because I
feel like they don't feelincluded in this work, right? So
I want to include more women,and that's why I focus on women,
(13:22):
right? So you want to do that inyour headline,
then you get to your aboutsection, right? And remember,
the about section used to beyour summary. And one day, I
remember I was actually aclient, so I was I knew exactly
where I was sitting. Crazy. Howthat stuff happens, right? I
know exactly where I wassitting. And I looked at it, and
it was like, all of a sudden, itwas called about and not
summary. And I was like, Oh,that's interesting, because the
summary is boring, right? Asummary is like, give me the
(13:44):
Cliff Notes. About section is isemotional, right? You You're
telling people a little bitabout who you are and why you
love this work and and you'retelling me about you, if you
know anything about onlinemarketing, if you've done any
research at website design andthings like that. Often the
about page on websites is themost visited website because
(14:04):
people want to know about thepeople that they're working
with. So tell people about youin your about section, right? If
you've got media and speaking offeatures, show us that stuff,
right? But do it in a way whereyou're telling us a story. Like,
you know, I can say somethinglike, Oh my gosh. I remember the
first time I was at a Sirius XMradio station studio. I felt so
(14:24):
cool to have those headphones onand to be sitting across from
the host with all the Sirius XMbranding around me, like you can
show you can tell stories aboutthat in your about section,
right? And I can say, I lovewhen I get those stories from my
clients. I love when my clientstell me about their first time
that they were like, Wow, maybeI have a big deal, right? Like,
(14:44):
this is, this is how it works,right? So you want to include
all of that in your aboutsection. You want to have an
about section that tells storiesthat make people want to read it
nobody wants to read you know,Karen Yankovich was known for
like, please, if you do nothingelse, keep your about.
Action in first person. Becauseremember, this is a one to one
intimate connection between youand me on LinkedIn, right? This
(15:07):
is not this standoffish second,you know, or third person type
thing. It is. It is somethingpersonal. And I want to, I want
you to be, I want to feel likeyou're talking to me directly,
right? So, so when you'recreating your about section. Do
that? Use all 2600 characters inyour about section, because
remember, we're talking aboutkeywords here, right? Remember I
(15:28):
said if somebody was looking fora money mindset speaker, they're
going to look, they're going tolook for that on LinkedIn. And
if you don't, so you want to betalking about money mindset a
lot, and your about section is agreat place to do that. You
don't want to stuff thosekeywords, but you certainly
could use those terms over andover again. Think about what
people are searching for onLinkedIn, which is a little bit
(15:48):
different than on a searchengine, right? We're not looking
for vitamin D on LinkedIn, butwe might be looking for a
vitamin D distributor, right? Sothink about how it might be a
little different on LinkedIn anduse those words consistently in
your profile. There's we, Italked a little bit about the
power of your testimonials andrecommendations. You know,
(16:10):
again, going back to yourwebsite, right? If you're doing
online marketing, or you'recreating a personal brand, or
you're looking to get aconsulting gig for $25,000
chances are you, you havereferrals, right? You have
people going to ask you forreferences, right? You've hand
picked them. It's okay. We allhand picked them. You're
expected to hand pick them,right? But on LinkedIn, if you
(16:32):
go to my LinkedIn, if somebodyasked me for references, I say
absolutely, I'm going to sendyou a I'll send you my
references this afternoon. Butin the meantime, going over to
my LinkedIn profile, there'smore than 100 recommendations.
There. Feel free to reach out toany of those people and ask any
question you want. That's prettypowerful stuff, right? This all
happens on your LinkedInprofile. Those endorsements,
(16:53):
those things that people feellike are annoying. You know,
like when your people you getendorsed for something you don't
even do by people you don'treally even know. Guess what?
They're powerful. They tellLinkedIn that lots of people
have trust in you for thiskeyword, right? Endorsements,
your keywords to help bring morepeople to your profile and and
it tells people looking to hireyou that 100 people, a million
(17:13):
people, trust you in this topic,right? Really, really important
stuff. The best part about this,I mean, listen, there's so much
more we can talk about. I don'twant this to about. I don't want
this to be too long. I'm reallycommitted to keeping these
little bonus episodes somewhatshorter.
There's so many, I mean, there'sso many ways that you can skin
(17:34):
this cat, but know that when Imean, I feel free, by the way,
to connect with me on LinkedInand look at my profile and model
it right. Well, copy it, butmodel it, because you can look
at it and how if it's going tohelp you take action on your
profile. I'm all down for that.I'm all down for that. I am here
to help you in any way that Ican, because I am so tired of
smart, accomplished, successfulwomen showing up small online.
(17:57):
You know what if we were back towhen I started this the reasons
I started this podcast. I wastaught to wait, to be modest, to
not self promote, right? I hadto unlearn all that stuff. Maybe
you can relate to that, right?We're fighting visibility blocks
and imposter syndrome. I don'tknow why this is. I really don't
know why this is, but to thisday, I find that
(18:20):
women just don't get the reachthat men get. I don't know why
that is. I don't know why, butyou know what? I'm not going to
worry about it. I'm just goingto I'm just going to overcome
it, right in my world, andhopefully you do in your world,
right? We want to shift thenarrative here. You don't have
to post on LinkedIn every day.You don't have to post three
times a day. You don't have togo viral. You just need to show
up like the leader that youalready are, and your profile is
(18:42):
the easiest place to start. Thisdoes that make sense?
So there you have it. Oneprofile, one powerful, powerful,
powerful positioning shift, onedecision to finally stop playing
small, and suddenly you're notthe best kept secret. You're the
one people are looking for.You're the one people find when
they're looking for what it isthat you want to be found for.
(19:04):
So if today's episode litsomething up in you and you're
ready to reposition yourLinkedIn presence attract
premium opportunities,
potential media opportunities,speaking opportunities, things
that position you for moreimpact, more influence, and
ultimately more income, then youknow, I'm here to help you grow
your business without chasingleads. I am all about it being
(19:25):
magnetic. I'm not going to everteach you to spam your LinkedIn
network. Ever, ever, ever. Thisis a very micro, targeted
approach we take, which means itbrings in. It brings a lot of
ease into the process.
If you're ready for this, I wantto personally invite you to join
us inside. She's linked up, thedoors are officially open. We we
spent a little time redesigningthe program. The content is the
(19:46):
same. We have not the content isgood. If you've taken she linked
up before and you're listeningto this, go back through the
content and by the way, one ofthe things we've changed and
she's linked up is we haveopened up all of our calls to
our entire.
Alumni community as well. So ifyou're an alumni, if she's
linked up, you are, you areinvited to our calls. I just,
(20:07):
you know, I was looking at, howdid I want to move forward with
this? And so many people aremoving to more of a more
community aspect, and billingyou, you know, $5 or $5 million
a month to stay a part of thecommunity. I decided I didn't
really want to do that. I have acommunity. I just want to
continue to serve the communitythat I already have, and then
continue to add to it, right? Sowe've redesigned this program to
be more powerful than ever.We're bringing in some guest
(20:30):
experts that are amazing. Soespecially if you are,
especially if you are a womanwho is ready to step into more
leadership with visibility, withease, in a micro, targeted way,
check us out at she's linkedup.com Remember, we're going to
write your LinkedIn profile foryou, right? By professional
LinkedIn profile writers. Theyare amazing. We're going to help
you create a magnetic visibilitystrategy. You're going to get PR
(20:53):
and media training withouthaving to pay $10,000 a month to
a publicist, right? You're goingto learn how to do this simply
for yourself. By the way, we'veeven got a bonus in this program
that you can give your virtualassistant, if you have one to
learn how to support you inthis, because you're probably
already paying somebody to dothis, right? So I don't You
don't need to be doing all ofthis yourself. It's LinkedIn.
You need to be doing a lot of ityourself, right? People think
(21:15):
they're talking to you. Theyneed to be talking to you.
There's a lot of support you canget. We've got a bonus with our
VA training, especially that youcan give to your assistant so
that they can help you with someof this stuff, so that you can I
want you to continue to show upin your zone of genius, right,
not stressing over how to pitcha journalist, right? Like, let
we're gonna teach you how to dothat. But if you have somebody
(21:35):
that can help you, we're gonnahelp them lifetime access to our
coaching support and sisterhood.This is, this is not just a
course. This is not just acourse. It's a complete reset of
your brand, of the way youthink. We have a private podcast
that is mindset focused, that isjust for our seasoning up
community. If you are a a it isfairly new. We've got about 12
(21:57):
or 13 episodes in at the timeI'm recording this, maybe 15,
they're fairly new, and it'sfairly new. So if you've been a
part of our she's linked upcommunity, and you're not a part
of that private podcast, messageme on LinkedIn, and I'll get you
the link so that you can joinit, because it's available again
to all of our alumni forever.Because the mindset I can give
you all the strategy in theworld, right? And I love
strategy, I love talkingstrategy, but if your head is
(22:20):
not in the right place, it's notgoing to work right? So we need
to have your way to align yourambitions with your aspirations,
right and with your mindset.This is your brand, your life,
your income that we're going toimpact here. This is next level
leadership. So go to she'slinked up com. Check it out. And
I am here to help you build thebusiness and the life that you
(22:43):
truly deserve. We need eachother at this moment in the
world, we need each other. Idon't know what's happening in I
don't know what's happening inthe world. I know people are
getting laid off. I have acousin, if you're listening to
this, I think about you all thetime. She worked for the
government. She got laid off,right?
This is what you need, whetheryou're employed or unemployed or
(23:05):
an entrepreneur, you need totake control of your destiny
with your brand. All of that ispoured into this program. I'm
here for you. I'm here for thatbecause this is how we build
wealth, and this is how we stayand do what it is we're good at,
right? This is the name of theshow, Good girls get rich. I
want you to do what you're goodat and build wealth while you're
doing it. Alright, I'll see youback here next week. Check it
(23:27):
out. She's linked up.com
Karen,
(00:10):
hello there, and welcome back tothe good girls get rich podcast.
I am your host, Karen Yankovich,and today's episode is for every
woman who has ever looked at herLinkedIn profile and thought,
What am I doing here? Like, isthis profile even doing anything
for me? Here's the truth, yourLinkedIn profile can be one of
your most powerful revenuegenerating tools if it's
(00:34):
positioned correctly. And thenI'll say this lightly, you know,
I've had many conversations withpeople about LinkedIn, as you
can imagine, but just recently,I've had a few and the
conversations I'm having arearound I don't even really think
about LinkedIn as social media.Hallelujah. Hallelujah, that
we're finally starting torealize that right? Because it
is not social media, yourLinkedIn profile is not just a
(00:55):
resume. It is not just a digitalbusiness card. And what we're
going to talk about in thisepisode is how to turn one
profile. You need to have oneprofile. It is your personal
brand. There's not one for yourcoaching business and one for
your accounting business. Oneprofile for you. We're gonna
turn you talked about how toturn that one profile into 100k
in revenue. I'm gonna show youexactly how that's possible. I'm
(01:18):
gonna break this down. I'm gonnabreak down what a high
converting profile actuallylooks like, what women are
wildly underestimating, whywomen are wildly underestimating
its power, and how this onepiece of online real estate can
unlock your dream clients. Canget you media coverage, can help
get you speaking gigs. Whateverit is that's going to elevate
your brand and elevate yourauthority, elevate your bank
(01:41):
account. We can do that withyour LinkedIn profile. Because,
listen, if people can't findyou, they can't hire you, and
they're going to hire who, whodoes come up, right? I am so
over watching brilliant womenlose out because they're the
best kept secret in theirindustry. It is your time, and
we're going to talk today abouthow we can start making LinkedIn
work for you. And, you know, Ihave a couple stories about
(02:04):
this, because, as you canimagine, right? I think back to
my client, Lauren. I've beenconnected with Lauren for a
while, and for whatever reason,it wasn't she didn't feel it was
the time to step in and get, youknow, get the work done.
And She's a hard worker, believeme, she is very successful, a
very hard worker, but she calledme one day and she said, You
know what? I applied for thisopportunity. I had a
(02:27):
conversation with them. I didn'tget the opportunity. But here's
the thing, they looked at myLinkedIn profile, and as soon as
I saw that, I knew why I lostthe opportunity. I lost the
opportunity because I didn'ttake the time to create the
profile. That's it. I'm doingthis now. Here's my credit card,
right? Like, it's happens timeand time and time again. And
(02:47):
here's the thing too. Like, ifpeople are going into LinkedIn,
and let's say you're a speaker,right? And that's how you
generate business, and they typein money, mindset, speaker, and
you don't have the rightkeywords in your profile, your
competitors are coming up.They're getting the business,
right? They're getting thebusiness. And I remember a time,
a couple moves ago, I've movedup a few times in the last
(03:09):
couple years. A couple movesago, I moved to the Toms River,
New Jersey area, and needed adentist. I needed a dentist. So
what I do? I'm an onlinemarketer, right? I went online.
I Googled, well, dentist, youguys need to get a better online
presence. I couldn't find anydentist that, I mean, I kind of
looking I didn't find anything.I found this one dentist. It
wasn't that far from me, and hehad this great online presence.
Said all the way things in hispro, on his on his website, to
(03:30):
me
the worst dentist I've ever beento in my entire life.
But I went to him because heattracted me with his online
presence, right? I went in, I'vesearched for a dentist. I looked
at reviews, I looked at hiswebsite, I looked at things. And
honest, I mean, I didn't knowthere wasn't a thing as a really
terrible dentist, but trust me,there is right? And it was
(03:52):
really eye opening to me,because I realized I probably
talked about it on the show. Ifyou're a long time listener,
you've probably heard that storybefore, because, because it's a
this is stuff we have controlover, right? I talk a lot about
how I think, you know, thisepisode's going live. It's, you
know, q2, 2025,
the world is crazy, right? Sowhere can we take control of our
(04:13):
destiny? This your LinkedInprofile is where you can take
control of your destiny. Andlisten, we've got enrollment
open now for she's linked up, sowe can help you with this. And
one of the things we do andshe's linked up is write your
LinkedIn profile for you. Okay,so we've completely redesigned
the program you go to. She'slinked up.com, you'll see the
details. The content is thesame. We've redesigned how we're
(04:35):
delivering it, because we'vebecause it's the sign of A times
like, I want to be able todeliver what you're looking for.
But one thing that doesn'tchange is that in our flagship
cheese linked up program, wewrite your profile for you,
because I know how important itis, okay, I know how important
it is, so you're gonna be ableto take a stab at it after this
episode, or check outcheeselinked up.com if you want
(04:55):
some help. So let's talk alittle bit about why your
profile is not.
Just a profile, right? You know,so many people think of LinkedIn
as a resume, but in 2025 it isyour virtual brand. It is your
virtual storefront. It is wherepeople check you out, and you
need to check out. Your profileshould work like your highest
(05:16):
converting sales page, that'sright, sales page. Your profile
should be written like a salespage, not like a resume. And so
many people are wasting thatspace. Right? Every day, every
day I talk to decision makers,PR people, podcast hosts,
buyers, everyone searching fortheir experts on LinkedIn,
right? Everyone, me. Everyone isdoing this right? If your
(05:39):
profile isn't screaming, pickme, pick me. I'm the one for
you, and here's why. And likewriting a profile that tells me
why you are peers with the mostinfluential people in your
industry, you're missing out,right? So let's end that day.
You know, I can, I can tell youthere was a time that there was
a time that I had a client thatcame to me, and it was really
(06:01):
interesting, because it was, Iat the time we were doing we had
a higher ticket our program wasa much higher ticket program,
and we've shifted that, becausethat's what our people are
asking for, that's what you'reasking for, right? So it's a
much higher price point program.I think at the time, it was
around $10,000 and we delivereda lot more one on one, like
there was a lot more one on onein that, in that version of the
program, which for a lot ofreasons, it didn't need to be
(06:25):
that way. Anyway. That's a storyfor another day, right? But it's
time we were doing enrollmentcalls to enroll people in the
program. So I had a calendar,and in my enrollment call
calendar open, which is stillopen, by the way, you can still
book a call with me if you wantto know what it looks like to
work with me. And that link tothat is right on my LinkedIn
profile, right in the in thefeatured section. But it was
like a Friday afternoon orFriday morning, and I look at my
(06:48):
calendar and somebody books acall for, like, four o'clock on
a Friday. I was like, Oh, okay.Like, and listen, I shouldn't
say right, because it's mybusiness, and I love talking to
you guys, I truly do. But I waslike, oh Friday, like, end of
the day on Friday. Like, I maybehad a one week, I don't know,
but I don't know, but I rememberthinking like, Oh my gosh. Well,
she filled out the form, did allthe things, right? And I get on
the call and she tells me I wason LinkedIn this morning, and I
(07:11):
was poking around LinkedIn, andI saw your comment on somebody
else's thread. So hear me here.Okay, she didn't know who I was
Friday morning. Okay, Fridaymorning, she didn't know who I
was. I had commented on somebodyelse's thread. Remember, I
wasn't selling, I wasn'tpromoting, I wasn't marketing,
right? I was I jumped into aconversation, but when I jumped
(07:31):
into a conversation, my headlineshows up, right? It's easy to
see who I am. She clicked on myprofile, liked what she saw, was
looking for some help withLinkedIn strategy so on my
profile that there was a way tobook a call. My calendar was
open for that same day. Shebooked a call and enrolled in my
program at 10k okay, thathappened within a matter of
hours. Now, she didn't do thatbecause she listened to 300
(07:53):
episodes of my podcast. Shedidn't know who I was on
Thursday, right? And I'm tellingyou this because this can happen
for you too. Okay, she doesn'tknow. She doesn't really. She
didn't know much about me atall. Now listen, I'm sure she
checked me out and I did my jobof creating the credibility all
the podcast interviews I do andeverything else, but she didn't
get me from any of that. Shesimply saw my LinkedIn profile,
(08:15):
saw what she wanted, saw whatwas saw what she was looking
for. Book to call enrolled in myprogram. This can happen to you.
So let's talk about what 100kLinkedIn profile looks like.
Okay, remember that I'm going touse $10,000 because that's the
number we've been throwingaround on this episode so far,
right? If you're telling me, ohmy gosh, Karen, I can't come up
with a 10k offer, by the way,and she's linked up, the very
(08:37):
first thing we do, or one of thevery first things we do, is we
help you with your higher ticketoffers, right? Because LinkedIn
is not the place I've said, saidthis a million times. It's not
the place to sell a pen. It'sthe place to get a distributor
that wants to buy 100,000 ofyour pens, right? So the first
thing we need to do is, what'syour 100,000 pens offer? Let's
say it's a 10k offer, whateverthat looks like. My favorite
thing to do is haveconversations with you about
this. And even though we don'thave as much one on one in the
(08:59):
program, he gets talked to meoften, right? So there's lots of
opportunity to brainstorm withyou on what your one on one
offer is, you and I, right? Soremember, if we're getting to
100k with this, you don't need$1,000 offers, right, or a
million dollar offers, right?You need 10. You need 10 people.
You want to make 100k you're, bythe way, it's not enough money.
(09:19):
I want you to make at least aquarter million dollars a year.
Keep that number. Keep thatnumber in your brain as you're
doing your marketing plans, allthings we talk about and choose,
linked up, right? But you'llwe're looking at 10. We're
talking today. We're talkingabout 100k from your LinkedIn
profile. So we need 10, 10kclients. Okay, so thinking about
how this can be right,
if you do retainers, let's sayyou do retainers, right, or you
(09:43):
do speaking, right? Let's sayyou do speaking and you want to
speak every month. Let's say youget $2,500 for your speaking
engagements, right? Times 12months, that's 30k with 30,000
into 100,000 right? Here's thething that happens too. One
client finds you, refers tomore. Maybe you get a media
feature.
Maybe you get an inboundinquiry, like I did on that
Friday, right? Your profile isthe trigger point for this, for
(10:05):
that ripple effect of revenue.Okay, but you've got to start
somewhere. You've got to startsomewhere. Okay, you know, I
think about Marisha Murphy.She's actually been on this
podcast, and marusha and Iworked together to support each
other. She was, she's a expertin community. We'll link to the
show in the show notes that Italked to with Marusia at and so
(10:27):
she helped me, and I helped her.So she joined our program right
as part of what she did, andbasically I'm reading to you a
message I got from her. I'mloving what I'm creating on
LinkedIn. Two weeks of posting,two weeks working with you and I
already have five perfect leads.Two weeks, two weeks, okay? Like
in two weeks, she had fiveperfect leads because she was
(10:48):
intentional about what she wasposting. She was intentional
about her profile, right? Thiscan be the same for you. The
beauty of LinkedIn, listen, Iyou. I love credibility. I teach
credibility. That's why we talkabout PR. But the beauty of
LinkedIn is your credibility isthere? If people are searching
for it, don't, honestly, almostdon't need it. You get built in
credibility on LinkedIn withthings like your
(11:11):
testimonials, right? If you'vegot recommendations on LinkedIn,
built in credibility. So think alittle bit about your
positioning. Okay, don't say Iam a coach or a consultant. I
mean, say use those words,because those words are
important on LinkedIn. But thepositioning is that you are the
go to expert. You need to bepositioning yourself as if your
(11:34):
peers with the most influentialpeople in your industry. Okay,
your headline is your firstimpression. We want it to be
magnetic. Remember, we'retalking about Inbound inquiries
here on LinkedIn, right? Sothat's magnetic. We I can't even
tell you how the joy that I getwhen I start getting messages
from my clients about their whenI start to see their magnet
(11:56):
strengthening, they're startingto get those inbound inquiries,
right? Oh my gosh. I love, love,love, love, love, that. So in
your headline, keep in mind,nobody really cares about you.
They care about what you can dofor them. So you want to be
positioning yourself as the goto expert. But in your
headlines, help people who youare, who you help, and how you
help them, because that's goingto let them understand why them,
(12:17):
why you are the person for them,the example that I've used a
million times on this podcast,but it's one that works, so I'm
going to use it again. Is youcan be a financial planner, and
maybe you're a great financialplanner, but you and a million
other people on LinkedIn aregreat financial planners, but if
you say on your LinkedIn profilethat I'm a financial planner,
and my expertise is helpingwomen over 50 create enough
(12:38):
wealth to retire at 60, nowyou're speaking my language
right now, I'm like, Ooh, you'retelling me why you now. Keep in
mind, it doesn't mean you canonly work with women over 50,
right? But you're you'recreating a magnet for that type
of client. If that's the kind ofclient you want, and it's going
to attract those people, and itstill gives you the opportunity
(13:01):
to work with other people. Imean, my podcast, this podcast
you're listening to, is calledGood girls get rich. My program
is called, she's linked up, andI'm going to say about half of
my private consulting clientsare men. Sometimes I can't help
men just because I love I justlike to focus on women because I
feel like they don't feelincluded in this work, right? So
I want to include more women,and that's why I focus on women,
(13:22):
right? So you want to do that inyour headline,
then you get to your aboutsection, right? And remember,
the about section used to beyour summary. And one day, I
remember I was actually aclient, so I was I knew exactly
where I was sitting. Crazy. Howthat stuff happens, right? I
know exactly where I wassitting. And I looked at it, and
it was like, all of a sudden, itwas called about and not
summary. And I was like, Oh,that's interesting, because the
summary is boring, right? Asummary is like, give me the
(13:44):
Cliff Notes. About section is isemotional, right? You You're
telling people a little bitabout who you are and why you
love this work and and you'retelling me about you, if you
know anything about onlinemarketing, if you've done any
research at website design andthings like that. Often the
about page on websites is themost visited website because
(14:04):
people want to know about thepeople that they're working
with. So tell people about youin your about section, right? If
you've got media and speaking offeatures, show us that stuff,
right? But do it in a way whereyou're telling us a story. Like,
you know, I can say somethinglike, Oh my gosh. I remember the
first time I was at a Sirius XMradio station studio. I felt so
(14:24):
cool to have those headphones onand to be sitting across from
the host with all the Sirius XMbranding around me, like you can
show you can tell stories aboutthat in your about section,
right? And I can say, I lovewhen I get those stories from my
clients. I love when my clientstell me about their first time
that they were like, Wow, maybeI have a big deal, right? Like,
(14:44):
this is, this is how it works,right? So you want to include
all of that in your aboutsection. You want to have an
about section that tells storiesthat make people want to read it
nobody wants to read you know,Karen Yankovich was known for
like, please, if you do nothingelse, keep your about.
Action in first person. Becauseremember, this is a one to one
intimate connection between youand me on LinkedIn, right? This
(15:07):
is not this standoffish second,you know, or third person type
thing. It is. It is somethingpersonal. And I want to, I want
you to be, I want to feel likeyou're talking to me directly,
right? So, so when you'recreating your about section. Do
that? Use all 2600 characters inyour about section, because
remember, we're talking aboutkeywords here, right? Remember I
(15:28):
said if somebody was looking fora money mindset speaker, they're
going to look, they're going tolook for that on LinkedIn. And
if you don't, so you want to betalking about money mindset a
lot, and your about section is agreat place to do that. You
don't want to stuff thosekeywords, but you certainly
could use those terms over andover again. Think about what
people are searching for onLinkedIn, which is a little bit
(15:48):
different than on a searchengine, right? We're not looking
for vitamin D on LinkedIn, butwe might be looking for a
vitamin D distributor, right? Sothink about how it might be a
little different on LinkedIn anduse those words consistently in
your profile. There's we, Italked a little bit about the
power of your testimonials andrecommendations. You know,
(16:10):
again, going back to yourwebsite, right? If you're doing
online marketing, or you'recreating a personal brand, or
you're looking to get aconsulting gig for $25,000
chances are you, you havereferrals, right? You have
people going to ask you forreferences, right? You've hand
picked them. It's okay. We allhand picked them. You're
expected to hand pick them,right? But on LinkedIn, if you
(16:32):
go to my LinkedIn, if somebodyasked me for references, I say
absolutely, I'm going to sendyou a I'll send you my
references this afternoon. Butin the meantime, going over to
my LinkedIn profile, there'smore than 100 recommendations.
There. Feel free to reach out toany of those people and ask any
question you want. That's prettypowerful stuff, right? This all
happens on your LinkedInprofile. Those endorsements,
(16:53):
those things that people feellike are annoying. You know,
like when your people you getendorsed for something you don't
even do by people you don'treally even know. Guess what?
They're powerful. They tellLinkedIn that lots of people
have trust in you for thiskeyword, right? Endorsements,
your keywords to help bring morepeople to your profile and and
it tells people looking to hireyou that 100 people, a million
(17:13):
people, trust you in this topic,right? Really, really important
stuff. The best part about this,I mean, listen, there's so much
more we can talk about. I don'twant this to about. I don't want
this to be too long. I'm reallycommitted to keeping these
little bonus episodes somewhatshorter.
There's so many, I mean, there'sso many ways that you can skin
(17:34):
this cat, but know that when Imean, I feel free, by the way,
to connect with me on LinkedInand look at my profile and model
it right. Well, copy it, butmodel it, because you can look
at it and how if it's going tohelp you take action on your
profile. I'm all down for that.I'm all down for that. I am here
to help you in any way that Ican, because I am so tired of
smart, accomplished, successfulwomen showing up small online.
(17:57):
You know what if we were back towhen I started this the reasons
I started this podcast. I wastaught to wait, to be modest, to
not self promote, right? I hadto unlearn all that stuff. Maybe
you can relate to that, right?We're fighting visibility blocks
and imposter syndrome. I don'tknow why this is. I really don't
know why this is, but to thisday, I find that
(18:20):
women just don't get the reachthat men get. I don't know why
that is. I don't know why, butyou know what? I'm not going to
worry about it. I'm just goingto I'm just going to overcome
it, right in my world, andhopefully you do in your world,
right? We want to shift thenarrative here. You don't have
to post on LinkedIn every day.You don't have to post three
times a day. You don't have togo viral. You just need to show
up like the leader that youalready are, and your profile is
(18:42):
the easiest place to start. Thisdoes that make sense?
So there you have it. Oneprofile, one powerful, powerful,
powerful positioning shift, onedecision to finally stop playing
small, and suddenly you're notthe best kept secret. You're the
one people are looking for.You're the one people find when
they're looking for what it isthat you want to be found for.
(19:04):
So if today's episode litsomething up in you and you're
ready to reposition yourLinkedIn presence attract
premium opportunities,
potential media opportunities,speaking opportunities, things
that position you for moreimpact, more influence, and
ultimately more income, then youknow, I'm here to help you grow
your business without chasingleads. I am all about it being
(19:25):
magnetic. I'm not going to everteach you to spam your LinkedIn
network. Ever, ever, ever. Thisis a very micro, targeted
approach we take, which means itbrings in. It brings a lot of
ease into the process.
If you're ready for this, I wantto personally invite you to join
us inside. She's linked up, thedoors are officially open. We we
spent a little time redesigningthe program. The content is the
(19:46):
same. We have not the content isgood. If you've taken she linked
up before and you're listeningto this, go back through the
content and by the way, one ofthe things we've changed and
she's linked up is we haveopened up all of our calls to
our entire.
Alumni community as well. So ifyou're an alumni, if she's
linked up, you are, you areinvited to our calls. I just,
(20:07):
you know, I was looking at, howdid I want to move forward with
this? And so many people aremoving to more of a more
community aspect, and billingyou, you know, $5 or $5 million
a month to stay a part of thecommunity. I decided I didn't
really want to do that. I have acommunity. I just want to
continue to serve the communitythat I already have, and then
continue to add to it, right? Sowe've redesigned this program to
be more powerful than ever.We're bringing in some guest
(20:30):
experts that are amazing. Soespecially if you are,
especially if you are a womanwho is ready to step into more
leadership with visibility, withease, in a micro, targeted way,
check us out at she's linkedup.com Remember, we're going to
write your LinkedIn profile foryou, right? By professional
LinkedIn profile writers. Theyare amazing. We're going to help
you create a magnetic visibilitystrategy. You're going to get PR
(20:53):
and media training withouthaving to pay $10,000 a month to
a publicist, right? You're goingto learn how to do this simply
for yourself. By the way, we'veeven got a bonus in this program
that you can give your virtualassistant, if you have one to
learn how to support you inthis, because you're probably
already paying somebody to dothis, right? So I don't You
don't need to be doing all ofthis yourself. It's LinkedIn.
You need to be doing a lot of ityourself, right? People think
(21:15):
they're talking to you. Theyneed to be talking to you.
There's a lot of support you canget. We've got a bonus with our
VA training, especially that youcan give to your assistant so
that they can help you with someof this stuff, so that you can I
want you to continue to show upin your zone of genius, right,
not stressing over how to pitcha journalist, right? Like, let
we're gonna teach you how to dothat. But if you have somebody
(21:35):
that can help you, we're gonnahelp them lifetime access to our
coaching support and sisterhood.This is, this is not just a
course. This is not just acourse. It's a complete reset of
your brand, of the way youthink. We have a private podcast
that is mindset focused, that isjust for our seasoning up
community. If you are a a it isfairly new. We've got about 12
(21:57):
or 13 episodes in at the timeI'm recording this, maybe 15,
they're fairly new, and it'sfairly new. So if you've been a
part of our she's linked upcommunity, and you're not a part
of that private podcast, messageme on LinkedIn, and I'll get you
the link so that you can joinit, because it's available again
to all of our alumni forever.Because the mindset I can give
you all the strategy in theworld, right? And I love
strategy, I love talkingstrategy, but if your head is
(22:20):
not in the right place, it's notgoing to work right? So we need
to have your way to align yourambitions with your aspirations,
right and with your mindset.This is your brand, your life,
your income that we're going toimpact here. This is next level
leadership. So go to she'slinked up com. Check it out. And
I am here to help you build thebusiness and the life that you
(22:43):
truly deserve. We need eachother at this moment in the
world, we need each other. Idon't know what's happening in I
don't know what's happening inthe world. I know people are
getting laid off. I have acousin, if you're listening to
this, I think about you all thetime. She worked for the
government. She got laid off,right?
This is what you need, whetheryou're employed or unemployed or
(23:05):
an entrepreneur, you need totake control of your destiny
with your brand. All of that ispoured into this program. I'm
here for you. I'm here for thatbecause this is how we build
wealth, and this is how we stayand do what it is we're good at,
right? This is the name of theshow, Good girls get rich. I
want you to do what you're goodat and build wealth while you're
doing it. Alright, I'll see youback here next week. Check it
(23:27):
out. She's linked up.com
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
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The official podcast of comedian Joe Rogan.
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The latest news in 4 minutes updated every hour, every day.