May 19, 2025 • 29 mins
Welcome to Episode 310 of the Good Girls Get Rich Podcast and I’m your host, Karen Yankovich.
You know those conversations that leave your soul lit up and your mind spinning—in the best way? That’s what today’s episode is.
#GoodGirlsGetRich
We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.
About This Episode & Highlights:
I had the absolute joy of sitting down with my friend, fellow Entrepreneurs Unfiltered co-host, and powerhouse Social Impact + Big Idea Coach, Jess Sato, for a deep, juicy conversation about something I don’t think we talk about nearly enough:
What it really means to take a stand in your business—and why it matters now more than ever.
Because here’s the thing, friend… your business already is making an impact. The question is—is it the impact you want to be making?
In this conversation, Jess and I unpack the hidden (and not-so-hidden) power of social impact branding, what it looks like to weave your values into your message, and why this “new era” of entrepreneurship is less about perfection… and more about purpose.
“Your silence is not neutral."
Let’s be real: we were raised in a world that told us to keep things polite. Don’t talk about politics, religion, or money at the dinner table. Just do good work and stay in your lane.
But that’s not the world we live in anymore. And honestly? That old advice is keeping too many brilliant women invisible.
Jess breaks this down beautifully—reminding us that we can’t afford to stay quiet anymore. If we care about creating a better world (and I know you do), then our businesses need to reflect that. People want to buy from women who stand for something. Who say the bold thing. Who show up fully aligned.
And when you do that? You’re not just creating revenue. You’re creating ripples.
“If your message doesn’t make you squirm a little… it’s not bold enough.”
Yes, Jess said that. And I wanted to stand up and clap.
Whether you're updating your LinkedIn headline or pitching yourself to speak on a stage, your message should stretch you. Jess walks us through her signature BOLT methodology—Bold, Original, Loud, and Tenacious—and I swear, it’s like she was reading the minds of every woman who’s ever asked, “Is it okay for me to say this?”
Here's what BOLT really means:
Bold: It should make your heart race a little. Bold ideas challenge the status quo.
Original: Your story, your experience, your point of view—that’s your secret sauce.
Loud: Are you saying what everyone else is saying… or are you cutting through the noise
Tenacious: The magic doesn’t happen overnight. We need to stick with it, even when it’s uncomfortable.
This framework is a game changer for women who know they’re meant to be seen. Who are ready to go from "best-kept secret" to category of one.
Your values are your brand now. Period.
One of the most powerful parts of this conversation was Jess’s take on how younger generations (especially Gen Z and Millennials) are making buying decisions.
Did you know that over 85%
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:00):
Karen,
(00:10):
hello, hello everyone, andwelcome to the good girls get
rich podcast. I'm your host,Karen Yankovich, and I am here
with Jess sotto today and Jess,I'm so excited for this
conversation, because this is aconversation that I just don't
think we're enough people arehaving in the public space, in
the entrepreneurial space, so Ireally wanted to have Jess on
for this show. And some of youmay know Jess, if you follow
(00:31):
entrepreneurs unfiltered, we'lltalk about that a little bit.
But Jess is one of my co hostsin that panel that I do every
every week, or at least at thetime that we're recording this.
We're still doing that.Entrepreneurs, unfiltered show
Jess Sato is a big idea andsocial impact coach. She helps
purpose driven femaleentrepreneurs, thought leaders
and change makers, clarify theirbig idea, amplify their voice
(00:54):
and create lasting impact. As aformer TEDx speaker coach, she
specializes in helping women owntheir expertise, craft powerful
messaging and step onto thestages that matter, from TEDx to
podcasts and beyond. Through herbolt methodology, bold,
original, loud and tenacious,Jessica empowers women to show
up with confidence, take upspace and lead conversations
(01:16):
that drive change, and I thinkwe need more of those
conversations at this moment inthe world, I'm so excited to
have you here, Jess, we neverget to do
this, just you and I. So youheard me say that we Jess is one
of the panel members forentrepreneurs unfiltered. If you
have not checked that out yet,either one of our linkedins, you
(01:37):
will, and all of that's in theshow notes will get you to
those, to those videos, or ifyou're watching this at some
point in the future and you wantto watch those videos, reach out
to one of us, and we'll, we'llshow you how to find them.
And those are so much fun to do.
It's one of my favorite thingswe do each week, actually. Yeah,
yeah. Me too. Me too. It's funto have conversations around
(01:57):
things that we just don't get tohave conversations around all
the time, right? So, so, Jess,you know, we talked, I read your
bio, and we talked about a lotof things, but I want to go back
to your how you refer toyourself, so, and I keep looking
over here, because that's whereI have justice fire, even though
my camera's here. Jess, Sato isa big idea. And social impact
coach, I want you to tell uswhere social impact coaches,
(02:18):
because that's where I reallywant this conversation to go
because, boy, does our socialworld need impact right now. So
tell us a little bit about whatthat is.
Gosh. Okay, this is kind of ahuge topic. And if you ask
someone else, they might tellyou something different. But the
way I think about social impactis really looking at the issues
(02:40):
or challenges that we're facingin our local communities or
globally that affect otherpeople, and really trying to
address those issues orchallenges in a positive,
thoughtful and strategic way.And there are many business
(03:02):
owners who care about thosekinds of issues, but you know,
that's not necessarily theirspace. That's not, you know,
that's not what their work isreally about. And the more I
started talking with otherbusiness owners, the more I
realized, wow, there's somethingto making sure that your
business can be a force forgood. And this came about
(03:22):
because I was thinking aboutnonprofits. I was having a
conversation with someone whowas in the nonprofit space, and
they were like, Yeah, you know,funding continues to be a real
challenge. Like, how do we getfunding? How do we continue to
get funding, even though we'redoing really important work, and
we know government, depending onwhere you are in the world,
like, governments are imperfect.Even though they have a lot of
resources, they're not alwaysaligned with, you know, some of
(03:45):
these social issues, andsometimes they're causing those
social issues. So there's a gapin the middle. And I just kept
thinking, man, business could bea really important way to fill
that gap. And then once Istarted digging into it, I
realized, oh, wow, there's athere's a whole body of work
around business for good andsocial impact and really making
sure that the businesses thatwe're building, creating, that
(04:06):
we're leading,
are doing things to help movethe needle forward and help
close some of those gaps in away that only business can do.
So as you say that I think tomyself,
and I think for the most part,from what I know of you, and I
think I know you know, pretty wewere getting to each other
(04:28):
pretty well. I think what wethink is for good is is very
similar, but not everybody does,right? So as I'm building my
business, and I want, you know,like, one of the things that I
really am, it's really importantto me, is I want there to be
more wealthy women in the world.I think women with money. With
money can change the world. AndI think that that's really it's
never been more important, Ithink, than it has been at this
(04:49):
moment in time. Some otherpeople may, may not, think that
that is, you know, where they'dlike to have that that's not the
kind of social impact they wantto have, right? So, so I
believe.
Believe that at this moment intime, we need to plan our flag
and we need to, you know, weneed to let people know what we
believe is social impact forgood and, and what we think
(05:11):
isn't and, and it'scounterintuitive certainly, to
the way I grew up, right? Many,many years ago. You know, don't
talk about religion or politicsnow you I feel like I have to,
right? So how does that impactthe work that you do? Yeah, I, I
grew up in that same kind ofworld where, you know, we
weren't talking about any ofthose things and, and I'll be
honest, I've wrestled with thattoo. Like I've been in
(05:32):
partnerships where maybe therewas a little bit of a split in
terms of our values. I've been,you know, in my own business,
I'm like, Oh, do I really wantto say that? Do I want to get
involved in that kind of aconversation? What is that going
to do? There is a lot of like,internal mental energy that gets
brought into the equation, but Ithink we're in a new era here,
(05:53):
like it's no longer enough tojust do business. People want to
do business with people who haveshared values, who are using
their business in ways thatalign with their values. And I
mean, the numbers are prettysignificant. I mean, it's
something like 85%
of Gen Z ers and millennialswill actively choose a brand
(06:15):
because of their values. Theywill stick with that brand
because of their values, andthey will advocate for that
brand because of those values.And if you think about sort of
the buying power of thatgeneration, it is significant.
So I think, you know, long goneare the days of, Oh, I'm just
going to stay quiet. I'm justgoing to stay in my lane. I'm
just going to do business. Nopeople actually want to know.
(06:37):
And if you are not talking aboutit, and you don't, let me just
say you do not have to talkabout this in a divisive way.
You can just be clear aboutwhere you stand. You can talk
about the issues that areimportant to you and bring those
issues forward into theconversation, helping people
understand like, Oh, wow. Ididn't realize that we are
aligned on this. I totally wantto do business with her. Like,
(06:58):
that's the kind of thing thatmatters. The other thing I'll
say about this is, and this isprobably obvious,
you know, none of it can beperformative like it all has to
be authentic and real, becausepeople can suss that out almost
instantly. If you're talking outone side of your mouth, but
you're doing something that issort of counter to that, if
you're supporting brands, ifyou're, you know, not in
(07:21):
alignment with the things thatyou're saying. You will, there
will be some penalty aroundthat, for sure, interesting, you
know, it's not easy to do that,right? I mean, even if you're
committed to doing that, like, Ifeel like I am committed to
doing that, and then I go onand, you know, I mean, Amazon is
at my house every day, you know,just because my life just
(07:41):
requires that right now. Butmaybe it doesn't right, maybe it
doesn't, and I'm and I'mactively thinking about, how do
I change that right? So, but asI say that, I think that so,
first of all, I think that allof our businesses have a social
impact. It's just what are wechoosing? What are we choosing
for that social impact to be,and are we, are we choosing what
(08:03):
we want that to be? And are wefollowing up to make sure that
it has is having that kind ofimpact? But so, so if you're
listening to this, and you'relike, Well, I don't really think
that that's something I need tothink about. Like, trust me,
your business has a socialimpact, right? It's just where,
what is that impact? And youknow, you can carefully craft
that. But the other thing Ithink, too, is that, you know,
(08:25):
I think it's as much it's as Ifeel it. You know, you talked
about it from a positivestandpoint, which I'm all for,
right? Like, let's findbusinesses that we want to
support. But I think thatthere's the other side to that
too, and there's businesses thatI choose not to support. You
know, today alone, there weretwo people that I am connected
to on Facebook, one of whom I'veknown and loved for many, many
(08:46):
years. I just, like, silencedher for 30 days because I just
couldn't have that in my feed.And the other one was like, I
don't even know this person,like she's gone, like, I don't
want these people in I don'twant these people in my feed. I
don't want to support them. Idon't want to support what they
support, right? So, so when youtake a stand for social impact,
you get to you get to do both ofthose things. And I think, you
know, we talked about this,maybe we'll link to that in the
(09:08):
show notes. The this past week'sentrepreneurs on filter, right?
We talked about how we talkedabout niching, right? And how
when you create a niche foryourself, people know when to
come to you. I feel like this iskind of the same thing, right?
Like if, if they know what youstand for, and they know the
kind of impact you want to haveon the world, they know whether
(09:28):
or not they want to support you,yeah, I think that's absolutely
true. I mean, you're right. Itcan go both ways, right? It
helps repel people who are notthe right fit, right? So if
there's someone who you knowbelieves something that's
completely counter to yourvalues, they're not going to
choose you and your vice versa.And if there's someone who's
(09:49):
like, yeah, I totally am vibingwith what she's saying. Like, I
didn't even know that was athing, but now that I'm hearing
more about it, I really careabout that. Or, you know, it
opens a door for people to sortof lean.
In and make value baseddecisions. And
you know, in a world right nowwhere it feels like truth is a
little bit fluid, all we haveare the values that we hold. So,
(10:11):
you know, being clear as abusiness owner, not only what
your personal values are, butwhat the business stands for,
what the impact is that theythat you want to make, what is
your perspective, or your pointof view on issues or challenges
that might sort of surround thebusiness itself. That's really
important, because it allows youto, as you said, sort of niche
down.
(10:33):
Part of it is how youcommunicate who you're here for,
and allows those people to findyou or opt in, opt out. So I
think there's a lot of benefitto to taking a stand. And like I
said, taking a stand does nothave to be divisive, like you
don't have to beconfrontational, you don't have
to be rude, you don't have to beany of those things. This is,
(10:56):
you know, some things that areimportant to me. I care a lot
that women have access tomenstrual supplies, and that
they should be free andaccessible to women globally.
Like, maybe that'scontroversial. I don't know if
it is. I'm guessing it must be,because that's not a thing
that's happening all over theworld yet. So, right, which is
crazy, crazy, right? Yeah, sopeople know this about me, and
(11:19):
if you're like, oh, I don'treally care about women. I don't
care about the fact that theycan't go to school if they're
menstruating in some parts ofthe country or some parts of the
world. Okay, we're probably nota good fit for each other,
right? So, but again, you get todecide, do you think, though
too? Like, I kind of think toothough, that if you don't take a
stand, and I don't know whereyou stand, I will probably buy
(11:40):
from someone else Absolutely,because I'm because I don't want
to get myself too far down, youknow, down a path with somebody
who may who I'm not sure wherethey stand, like it's important
to me that I know the valuesbehind the companies that I
support. I completely agree. Icompletely agree. So it isn't
even, I don't think it'soptional. No, yeah, I don't
think it is so. So if you're awoman and you're like, stepping
(12:03):
into this a new chapter, right?And you're in your I know one of
the things that you're reallygood at is also helping them
with their big idea, right?Articulating their big idea, how
do you bake this in, like, talka little bit about that, about
how they create, how you helpwomen create their big idea, and
how you bake in the socialimpact that sets them apart.
Great question. So let me startby saying the big idea from my
(12:25):
vantage point is sort of yourunique perspective, or your
point of view on an issue orchallenge that is happening in
the space where you work orplaces where you serve. And we
need to have a point of view,and it needs to be unique enough
that it cuts through the noise.And I would argue most people
(12:46):
don't have that or they don'tknow how to talk about it. So
first, I want to help womenbetter understand how to bring
all that expertise, that theyhave, all that experience, etc,
bring it to the table in a waythat allows them to to speak
clearly about what theirthoughts and feelings are about
issues that are happening intheir industry. For example,
(13:08):
in the process of that,sometimes, you usually get one
of two scenarios when it comesto social impact, we get a
business model that alignsspecifically with that issue.
So, you know, a colleague ofours is working in the substance
use space. Her entire businessis about substance use. She has
(13:29):
a unique point of view about thesubstance use space, and
everything she does is gearedtoward that point of view
and the impact that she's tryingto make. That's one type of type
of business. So some of it'sjust naturally woven into the
fabric of what they're trying toaccomplish and what they're
trying to change or challenge.From an industry norms
perspective, the other and Ithink this is probably more
(13:51):
common, we're runningbusinesses. So in your case, you
said, you know, I really wantmore wealthy women. So the work
that you're doing, the messagethat you're doing, that you're
you're speaking about is allabout, how do we do that, and
how is your solution unique? Butthe result of you doing that
could be that you're better ableto fund, you know, programs that
(14:16):
support women in STEM women inentrepreneurship in other parts
of the world where maybe theydon't have the same access. So
usually it's like an extensionor an effect of having a
business that's successful, somore time or resources, money,
etc, can, you know, then bedonated. So I see those two as
the sort of two primary things.So you figure out your big idea.
(14:39):
Some of that could be about thesocial impact, but more often
than it's about your business asa whole. And then the effect of
you running a successfulbusiness allows you to have the
social impact that you'reactually looking to achieve. I
love that. I love that. So letme ask, I think, where do we
screw up? Right? What are themistakes we're making when it
comes to doing all of this?
(15:00):
Being seen and heard for amessage that we feel might be a
little uncomfortable to talkabout. Yeah, I I think we don't
talk about, I mean, I thinkthat's the problem. I mean,
that's one of the problems.We're not talking about it
enough. Yeah. So we're nottalking to your point. We're not
talking about our you know,we're not really challenging any
(15:20):
of the things that we're seeingout there, we're all sort of
like floating along the samepath. And so there's no real
differentiation. Big Ideaschallenge something, they
challenge a commonly heldbelief, a perspective, a
paradigm, etc. When you do that,all of a sudden, you know,
people take notice like, oh,that's that's something
different. I haven't heard thatbefore, so I think part of it is
(15:42):
we're not saying the things thatwe want to say or that need to
be said.
I think, you know,unfortunately, we have, as
women, been conditioned to keepquiet we, you know. So some of
it is because we don't know whatto say, and some of it is scary
to say it. And, you know, I'llbe honest, I I've been on this
this kick lately where I'm like,I got to do more video. I need
(16:03):
to be more visible in this way.And I've been a longtime
speaker. I'm not scared of beingon the stage, but yet to, like,
actually put my words on video,all of a sudden feel scary. So I
think we've been conditioned tonot rock the boat, to kind of
keep ourselves small, to shrinkour voice, and because of that,
(16:24):
we're not nearly as visible aswe need to be. So, you know,
some of this is a reframe thathas to happen around the
importance of our voice, theimportance of our message, and
how that can be of service andis of service to the right
audience for us, right, right?And if we are, you know, there's
somebody that's going to hearyour voice and they're going to
(16:45):
say, I needed to hear that, andthat's what I needed to hear to
for me to take that next step.And that's the ripple effect
that this work has, right? It'sthat ripple effect. The power is
in the ripple effect, not likethat, you know, we think of
power like fireworks, you know,like one big thing, but really
the ripple effect is the power,I think absolutely you know,
because that's where you knowthat the rising tide that lifts
(17:08):
all boats, right, like we startto lift each other up, and women
get a bad rap for that, right?Like they're, you know, like
they're, they're Catty, orthey're the and, you know,
there's movies about this, andthere's so much about this, but
I almost have almost neverexperienced that in my life. You
know, I think women are reallygood at lifting each other up
when we're when we choose to,right and when we, when we
choose to, to decide to grow,you know, grow our world and our
(17:33):
network and our voices, to getit in front of more people. And
it is scary sometimes. Yeah, itis absolutely but do you think
just that it's scarier for thepeople we know than the people
we don't know? Right? Like, forexample, like, I remember the
first episode of this podcast,like episode one. You can go
listen to it at Karenyankovich.com/ 001, I remember
thinking, like, I didn't reallycare about people I didn't know,
(17:56):
and what they heard. It waslike, Oh my gosh. What is this
person going to think? Or whatis that person going to think,
right? So when I, when I, when Iam putting my voice out there in
a way that you know, in thingsthat I stand for, it's not the
people that I don't know that Iworry about, and not that I
really worry about anybody. Butif there's anybody that I worry
about, it's the people that I doknow, you know. And that is
like, who cares? Right? Like Ishould not care about that. But
(18:19):
I think sometimes that's what wedo. I think, I think it varies.
So I think there is, it sort ofdepends on where you are, but to
your point, like, yeah,sometimes I am worried. Like,
what are people I know gonnathink?
Are they gonna resonate withthis? Are they gonna think this
is crazy, especially if it's ifit's someone who knows you, but
(18:40):
maybe they haven't been on thisjourney with you. Like, maybe,
you know, I started thinking,like, when I was first starting
the online portion of mybusiness, I was thinking, Oh my
God, all my high school friends,all my college friends, are
going to see this, and are theygoing to wonder, like, what the
heck? How did this come about?Right? So I think there's some
of that, yes, but I think ingeneral, what I hear a lot is,
(19:04):
I'm worried about peopleattacking me right there is a
dark side to visibility. And,you know, the internet is kind
of a cesspool most of the time.And even though we can get good
things from IT people, you know,there's something happens with
the screen that you know, takesyour empathy down. And so the
things that you would say to ahuman being, you feel like,
(19:29):
you know, all of a sudden youcan just say all the things
right? You would never say tosomebody doing this. You just
would never do that, right? So Ithink, you know, what I hear a
lot is, I'm worried that peopleare gonna, you know, Judge me
around, fill in the blank, myweight, what I look like, you
know, do I speak clear enough?Is my idea, you know, fill in
the blank, right? Um, so what Itend to think about in these
(19:53):
circumstances is is really alongthe lines of, what happens if I
don't say it like the question Iasked my client?
I've been talking about this alot lately, but it's been a
question that I've posed for acouple years now, is, what in
the world would change if yousaid what you wanted to say. On
one hand, it can be a littleflippant, like, What in the
(20:14):
world would change, but on theother hand, I'm like, What in
the world could actually changeif you said this, and when I
think of like big ideas and themessage and the impact, to me
that is all about how to be ofservice, right? If we believe in
what we're talking about, if weare committed to the idea, to
(20:36):
the work, to the impact, it'sactually a disservice to not to
say those things, to not followup on, on the actions that we
need to be taking. And so
for me, the fear of like, not,not get, getting the information
to people so they can dosomething with it is, you know,
it really outweighs the the fearI might have around visibility,
(20:59):
right? Everybody has to do theirown calculus, but that's how it
works for me. Yeah, I get that.I get that. Well, you, you
embody that right with your boltmethodology, bold, original,
loud and tenacious. So tell usabout that. How did that come
what is that and how did it comeabout? Yeah, oh my gosh. Okay,
so
I'm not like, a super, like,crafty, creative type person in
(21:20):
this way. But I was thinking alot about ideas and metaphors
about ideas. And you know, thelight bulb is a huge symbol, of
course, but I really got tothinking about lightning, and
how When Lightning Strikes, itis jarring, and when I think
about a big idea, it has thatsame effect. And you know that
(21:44):
it's, you know, really powerful,because there's this this energy
that comes with it. And so as Istarted thinking about what
makes ideas actually powerful,that's where this bolt
methodology came from. So boldideas, meaning, when we say them
out loud, we feel a little bituncomfortable, like we can feel
our inside squirming a littlebit. That's what you know. And
(22:06):
if you if you don't feel that,you're either not committed
enough to the idea or it's youneed to judge it up a little
bit.
I've never heard you say thatbefore, but that's exactly what
I say when I talk to peopleabout their LinkedIn profiles.
If your headline doesn't makeyou feel a little uncomfortable
when you hit save, then you needto go back and make it a little
(22:26):
bit more powerful, because youare, yeah, I love that. I can't
believe that you just said that.Yeah, so the bold piece like got
to be a little bituncomfortable. Original is all
about you, right? If you thinkabout messaging you do messaging
work. I do messaging work. Youknow, it has to come from
somewhere authentic. So this isyour story. This is the why
behind the work that you do,your experience, your expertise,
(22:50):
and you're bringing all of thatto the conversation. So it's not
just some Jane on the streetwho's talking about it. It's you
with a real story, with realimpact that makes it personable
and connectable loud, to me is,are we saying things in a way
that cut through the noise? Sothat's why I say, you know, you
(23:10):
want, if everybody else istalking about the same issue in
the same way in your industry,it's it just blends. It's white
noise. So when you provide thecounter view, or you say your
perspective, but in a way thatnobody else is talking about it
now, all of a sudden, it's likea megaphone shouting out into
the ecosystem. And tenacious iskind of a lot of things, but I
(23:33):
think the thing that matters themost is that most people give up
on their idea too early. Theystop talking about it. They
don't allow the idea to grow andmorph and change over time.
Right as we get feedback, as theidea pressure test, if we don't
feel like we're making traction,it's easy to toss it aside, and
(23:54):
we live in a very rapid turnculture. So it's easy to see how
that happens. But when you'retalking about social impact when
you're talking about, you know,really wanting to push a
paradigm shift in your spacethat doesn't happen overnight.
So you need a tenacity. You needthe idea to be tenacious enough
to withstand all of that thatcomes with it. So that's, that's
(24:18):
sort of the the guide behind thebolt methodology, and that's so
that's the foundation of thework you do with people, right?
Tell us a little bit about howyou work with people, yeah. So I
start working with people likeyou said, really digging into
the big idea, like really tryingto help them articulate and get
clear on what is my perspective.Why is this important to me? Why
(24:39):
am I the right person to betalking about it. And then we
move into, okay, how can we justthis thing up? How can we bolt
it and make our idea really abolt idea? And so we we look at,
what is the language we'reusing? How are we how are we
framing it? What are the storieswe're using to talk through
this, so that people get a sensefor what are those values?
(25:00):
Values that we stand for, whatis the impact that we're trying
to create? All of that getswoven in, and then we figure
out, okay, where do we talkabout this? What are the right
stages for you? Maybe it's, youknow, an actual stage. Maybe
it's a TEDx stage. Maybe it's apodcast. Maybe it's a book,
right? Like, there's a lot ofquote, unquote stages, I often
say stages of your own making,that you get to decide where
(25:21):
your message goes, how you talkabout it, and all of that, and
then getting people out there ina way that allows their thought
leadership to surface. So thatrequires a level of visibility,
a lot of discomfort, in manycases, with putting yourself and
your ideas out there forfeedback.
So yeah, it's really kind of aholistic process of starting at
(25:44):
the beginning and getting thatbig idea all the way to getting
it out into the world. So itmakes the impact that you really
want to have
so cool, so cool. And you startwith a free assessment, right?
You have a bold assessment. Tellus about that. Yes. So like I
said, you know, a lot of us havean idea, but we're like, maybe
not uncomfortable enough, maybewe haven't given it enough
(26:06):
depth. And so there you can grabthe bolt assessment is just on
my website, Jessica sato.com,forward slash bolt, and it takes
you through step by step foreach of those four areas, like,
Where? Where where is theopportunity area for you? Where
can you judge it up from aboldness perspective? What do
you need to do from a languagingperspective? So it just gives
(26:29):
you some questions to workthrough in order to identify how
you can make your message biggerand louder in the world.
Awesome. Awesome. This has beengreat. I think that, you know, I
am here for, for making thistopic more visible, right? The
topic of being visible withwhat's important to you, and
(26:50):
being authentic in yourmessaging around that. And I
love, I love that you are too,and I love that we were able to
bring this conversation out tomore people. And we need to
just, you know, this is theripple effect, right? We need to
keep it going. So, you know,everybody that's listening, go
to Jessica sato.com/bolt andgrab her bolt assessment. And if
you are when you are ready toget more visible, going over to
(27:14):
LinkedIn for pr.com and allthese links will be in the show
notes, because I've got a freechecklist that we just created
that talks about how to getstarted with that. How do you
get started with more visibleHow do you find the
opportunities to get yourmessage in front of more people?
And how do you use LinkedIn todo that? Because, you know,
people are buying from otherpeople, and it's the
relationships like this, likeJess and I, you know, building a
relationship around this thatthat that's where the business
(27:37):
is happening in 2025 it's therelationship. So I
excited to continue thismessaging. Certainly follow
Jess. You can find her onLinkedIn. We'll put that in the
show notes as well. I'm justsure on Instagram too, right?
Instagram and and threads. Yes,you are on threads a lot,
because I know I I'm a lurkermore on threads than I it's
(28:01):
usually like, I'm laying in bed,scrolling, scrolling. That's
when I watch that I just don'thave the brain power to jump
into conversations as much. Ineed to make that more of a part
of my in the middle of the daywhen my brain is active
conversation, I'm just kidding.I'm just starting on threads.
I'm really trying to figure out,like, Is that the right place
for me? But I like the quicknessof the of the conversation. So
(28:22):
we'll see. Yeah, same, same. Ilove that. All right. Well,
listen, I am excited to this.You're gonna, you can catch more
of the Karen and just show onentrepreneurs unfiltered on
Tuesdays at 2pm Eastern, atleast in February 2025, and
beyond.
And this has been great. And I,you know, I think there's never
been a more important time toconsider the social impact that
(28:45):
the work you're doing is havingto be intentional about it, and
to create that impactintentionally, so that, you
know, we need to be doing thatwe cannot be silent. I don't
know what would happen. I don'tknow what's gonna happen, even
if we're not silent, but Icertainly know if we are silent,
what's gonna happen. So we needto have, we need to have our
(29:06):
voices loud and proud. So Jess,thank you so much for being here
today. This was so fun. Thankyou for having me. Yeah, we'll
see everybody back here againnext week for another episode.
You.
Karen,
(00:10):
hello, hello everyone, andwelcome to the good girls get
rich podcast. I'm your host,Karen Yankovich, and I am here
with Jess sotto today and Jess,I'm so excited for this
conversation, because this is aconversation that I just don't
think we're enough people arehaving in the public space, in
the entrepreneurial space, so Ireally wanted to have Jess on
for this show. And some of youmay know Jess, if you follow
(00:31):
entrepreneurs unfiltered, we'lltalk about that a little bit.
But Jess is one of my co hostsin that panel that I do every
every week, or at least at thetime that we're recording this.
We're still doing that.Entrepreneurs, unfiltered show
Jess Sato is a big idea andsocial impact coach. She helps
purpose driven femaleentrepreneurs, thought leaders
and change makers, clarify theirbig idea, amplify their voice
(00:54):
and create lasting impact. As aformer TEDx speaker coach, she
specializes in helping women owntheir expertise, craft powerful
messaging and step onto thestages that matter, from TEDx to
podcasts and beyond. Through herbolt methodology, bold,
original, loud and tenacious,Jessica empowers women to show
up with confidence, take upspace and lead conversations
(01:16):
that drive change, and I thinkwe need more of those
conversations at this moment inthe world, I'm so excited to
have you here, Jess, we neverget to do
this, just you and I. So youheard me say that we Jess is one
of the panel members forentrepreneurs unfiltered. If you
have not checked that out yet,either one of our linkedins, you
(01:37):
will, and all of that's in theshow notes will get you to
those, to those videos, or ifyou're watching this at some
point in the future and you wantto watch those videos, reach out
to one of us, and we'll, we'llshow you how to find them.
And those are so much fun to do.
It's one of my favorite thingswe do each week, actually. Yeah,
yeah. Me too. Me too. It's funto have conversations around
(01:57):
things that we just don't get tohave conversations around all
the time, right? So, so, Jess,you know, we talked, I read your
bio, and we talked about a lotof things, but I want to go back
to your how you refer toyourself, so, and I keep looking
over here, because that's whereI have justice fire, even though
my camera's here. Jess, Sato isa big idea. And social impact
coach, I want you to tell uswhere social impact coaches,
(02:18):
because that's where I reallywant this conversation to go
because, boy, does our socialworld need impact right now. So
tell us a little bit about whatthat is.
Gosh. Okay, this is kind of ahuge topic. And if you ask
someone else, they might tellyou something different. But the
way I think about social impactis really looking at the issues
(02:40):
or challenges that we're facingin our local communities or
globally that affect otherpeople, and really trying to
address those issues orchallenges in a positive,
thoughtful and strategic way.And there are many business
(03:02):
owners who care about thosekinds of issues, but you know,
that's not necessarily theirspace. That's not, you know,
that's not what their work isreally about. And the more I
started talking with otherbusiness owners, the more I
realized, wow, there's somethingto making sure that your
business can be a force forgood. And this came about
(03:22):
because I was thinking aboutnonprofits. I was having a
conversation with someone whowas in the nonprofit space, and
they were like, Yeah, you know,funding continues to be a real
challenge. Like, how do we getfunding? How do we continue to
get funding, even though we'redoing really important work, and
we know government, depending onwhere you are in the world,
like, governments are imperfect.Even though they have a lot of
resources, they're not alwaysaligned with, you know, some of
(03:45):
these social issues, andsometimes they're causing those
social issues. So there's a gapin the middle. And I just kept
thinking, man, business could bea really important way to fill
that gap. And then once Istarted digging into it, I
realized, oh, wow, there's athere's a whole body of work
around business for good andsocial impact and really making
sure that the businesses thatwe're building, creating, that
(04:06):
we're leading,
are doing things to help movethe needle forward and help
close some of those gaps in away that only business can do.
So as you say that I think tomyself,
and I think for the most part,from what I know of you, and I
think I know you know, pretty wewere getting to each other
(04:28):
pretty well. I think what wethink is for good is is very
similar, but not everybody does,right? So as I'm building my
business, and I want, you know,like, one of the things that I
really am, it's really importantto me, is I want there to be
more wealthy women in the world.I think women with money. With
money can change the world. AndI think that that's really it's
never been more important, Ithink, than it has been at this
(04:49):
moment in time. Some otherpeople may, may not, think that
that is, you know, where they'dlike to have that that's not the
kind of social impact they wantto have, right? So, so I
believe.
Believe that at this moment intime, we need to plan our flag
and we need to, you know, weneed to let people know what we
believe is social impact forgood and, and what we think
(05:11):
isn't and, and it'scounterintuitive certainly, to
the way I grew up, right? Many,many years ago. You know, don't
talk about religion or politicsnow you I feel like I have to,
right? So how does that impactthe work that you do? Yeah, I, I
grew up in that same kind ofworld where, you know, we
weren't talking about any ofthose things and, and I'll be
honest, I've wrestled with thattoo. Like I've been in
(05:32):
partnerships where maybe therewas a little bit of a split in
terms of our values. I've been,you know, in my own business,
I'm like, Oh, do I really wantto say that? Do I want to get
involved in that kind of aconversation? What is that going
to do? There is a lot of like,internal mental energy that gets
brought into the equation, but Ithink we're in a new era here,
(05:53):
like it's no longer enough tojust do business. People want to
do business with people who haveshared values, who are using
their business in ways thatalign with their values. And I
mean, the numbers are prettysignificant. I mean, it's
something like 85%
of Gen Z ers and millennialswill actively choose a brand
(06:15):
because of their values. Theywill stick with that brand
because of their values, andthey will advocate for that
brand because of those values.And if you think about sort of
the buying power of thatgeneration, it is significant.
So I think, you know, long goneare the days of, Oh, I'm just
going to stay quiet. I'm justgoing to stay in my lane. I'm
just going to do business. Nopeople actually want to know.
(06:37):
And if you are not talking aboutit, and you don't, let me just
say you do not have to talkabout this in a divisive way.
You can just be clear aboutwhere you stand. You can talk
about the issues that areimportant to you and bring those
issues forward into theconversation, helping people
understand like, Oh, wow. Ididn't realize that we are
aligned on this. I totally wantto do business with her. Like,
(06:58):
that's the kind of thing thatmatters. The other thing I'll
say about this is, and this isprobably obvious,
you know, none of it can beperformative like it all has to
be authentic and real, becausepeople can suss that out almost
instantly. If you're talking outone side of your mouth, but
you're doing something that issort of counter to that, if
you're supporting brands, ifyou're, you know, not in
(07:21):
alignment with the things thatyou're saying. You will, there
will be some penalty aroundthat, for sure, interesting, you
know, it's not easy to do that,right? I mean, even if you're
committed to doing that, like, Ifeel like I am committed to
doing that, and then I go onand, you know, I mean, Amazon is
at my house every day, you know,just because my life just
(07:41):
requires that right now. Butmaybe it doesn't right, maybe it
doesn't, and I'm and I'mactively thinking about, how do
I change that right? So, but asI say that, I think that so,
first of all, I think that allof our businesses have a social
impact. It's just what are wechoosing? What are we choosing
for that social impact to be,and are we, are we choosing what
(08:03):
we want that to be? And are wefollowing up to make sure that
it has is having that kind ofimpact? But so, so if you're
listening to this, and you'relike, Well, I don't really think
that that's something I need tothink about. Like, trust me,
your business has a socialimpact, right? It's just where,
what is that impact? And youknow, you can carefully craft
that. But the other thing Ithink, too, is that, you know,
(08:25):
I think it's as much it's as Ifeel it. You know, you talked
about it from a positivestandpoint, which I'm all for,
right? Like, let's findbusinesses that we want to
support. But I think thatthere's the other side to that
too, and there's businesses thatI choose not to support. You
know, today alone, there weretwo people that I am connected
to on Facebook, one of whom I'veknown and loved for many, many
(08:46):
years. I just, like, silencedher for 30 days because I just
couldn't have that in my feed.And the other one was like, I
don't even know this person,like she's gone, like, I don't
want these people in I don'twant these people in my feed. I
don't want to support them. Idon't want to support what they
support, right? So, so when youtake a stand for social impact,
you get to you get to do both ofthose things. And I think, you
know, we talked about this,maybe we'll link to that in the
(09:08):
show notes. The this past week'sentrepreneurs on filter, right?
We talked about how we talkedabout niching, right? And how
when you create a niche foryourself, people know when to
come to you. I feel like this iskind of the same thing, right?
Like if, if they know what youstand for, and they know the
kind of impact you want to haveon the world, they know whether
(09:28):
or not they want to support you,yeah, I think that's absolutely
true. I mean, you're right. Itcan go both ways, right? It
helps repel people who are notthe right fit, right? So if
there's someone who you knowbelieves something that's
completely counter to yourvalues, they're not going to
choose you and your vice versa.And if there's someone who's
(09:49):
like, yeah, I totally am vibingwith what she's saying. Like, I
didn't even know that was athing, but now that I'm hearing
more about it, I really careabout that. Or, you know, it
opens a door for people to sortof lean.
In and make value baseddecisions. And
you know, in a world right nowwhere it feels like truth is a
little bit fluid, all we haveare the values that we hold. So,
(10:11):
you know, being clear as abusiness owner, not only what
your personal values are, butwhat the business stands for,
what the impact is that theythat you want to make, what is
your perspective, or your pointof view on issues or challenges
that might sort of surround thebusiness itself. That's really
important, because it allows youto, as you said, sort of niche
down.
(10:33):
Part of it is how youcommunicate who you're here for,
and allows those people to findyou or opt in, opt out. So I
think there's a lot of benefitto to taking a stand. And like I
said, taking a stand does nothave to be divisive, like you
don't have to beconfrontational, you don't have
to be rude, you don't have to beany of those things. This is,
(10:56):
you know, some things that areimportant to me. I care a lot
that women have access tomenstrual supplies, and that
they should be free andaccessible to women globally.
Like, maybe that'scontroversial. I don't know if
it is. I'm guessing it must be,because that's not a thing
that's happening all over theworld yet. So, right, which is
crazy, crazy, right? Yeah, sopeople know this about me, and
(11:19):
if you're like, oh, I don'treally care about women. I don't
care about the fact that theycan't go to school if they're
menstruating in some parts ofthe country or some parts of the
world. Okay, we're probably nota good fit for each other,
right? So, but again, you get todecide, do you think, though
too? Like, I kind of think toothough, that if you don't take a
stand, and I don't know whereyou stand, I will probably buy
(11:40):
from someone else Absolutely,because I'm because I don't want
to get myself too far down, youknow, down a path with somebody
who may who I'm not sure wherethey stand, like it's important
to me that I know the valuesbehind the companies that I
support. I completely agree. Icompletely agree. So it isn't
even, I don't think it'soptional. No, yeah, I don't
think it is so. So if you're awoman and you're like, stepping
(12:03):
into this a new chapter, right?And you're in your I know one of
the things that you're reallygood at is also helping them
with their big idea, right?Articulating their big idea, how
do you bake this in, like, talka little bit about that, about
how they create, how you helpwomen create their big idea, and
how you bake in the socialimpact that sets them apart.
Great question. So let me startby saying the big idea from my
(12:25):
vantage point is sort of yourunique perspective, or your
point of view on an issue orchallenge that is happening in
the space where you work orplaces where you serve. And we
need to have a point of view,and it needs to be unique enough
that it cuts through the noise.And I would argue most people
(12:46):
don't have that or they don'tknow how to talk about it. So
first, I want to help womenbetter understand how to bring
all that expertise, that theyhave, all that experience, etc,
bring it to the table in a waythat allows them to to speak
clearly about what theirthoughts and feelings are about
issues that are happening intheir industry. For example,
(13:08):
in the process of that,sometimes, you usually get one
of two scenarios when it comesto social impact, we get a
business model that alignsspecifically with that issue.
So, you know, a colleague ofours is working in the substance
use space. Her entire businessis about substance use. She has
(13:29):
a unique point of view about thesubstance use space, and
everything she does is gearedtoward that point of view
and the impact that she's tryingto make. That's one type of type
of business. So some of it'sjust naturally woven into the
fabric of what they're trying toaccomplish and what they're
trying to change or challenge.From an industry norms
perspective, the other and Ithink this is probably more
(13:51):
common, we're runningbusinesses. So in your case, you
said, you know, I really wantmore wealthy women. So the work
that you're doing, the messagethat you're doing, that you're
you're speaking about is allabout, how do we do that, and
how is your solution unique? Butthe result of you doing that
could be that you're better ableto fund, you know, programs that
(14:16):
support women in STEM women inentrepreneurship in other parts
of the world where maybe theydon't have the same access. So
usually it's like an extensionor an effect of having a
business that's successful, somore time or resources, money,
etc, can, you know, then bedonated. So I see those two as
the sort of two primary things.So you figure out your big idea.
(14:39):
Some of that could be about thesocial impact, but more often
than it's about your business asa whole. And then the effect of
you running a successfulbusiness allows you to have the
social impact that you'reactually looking to achieve. I
love that. I love that. So letme ask, I think, where do we
screw up? Right? What are themistakes we're making when it
comes to doing all of this?
(15:00):
Being seen and heard for amessage that we feel might be a
little uncomfortable to talkabout. Yeah, I I think we don't
talk about, I mean, I thinkthat's the problem. I mean,
that's one of the problems.We're not talking about it
enough. Yeah. So we're nottalking to your point. We're not
talking about our you know,we're not really challenging any
(15:20):
of the things that we're seeingout there, we're all sort of
like floating along the samepath. And so there's no real
differentiation. Big Ideaschallenge something, they
challenge a commonly heldbelief, a perspective, a
paradigm, etc. When you do that,all of a sudden, you know,
people take notice like, oh,that's that's something
different. I haven't heard thatbefore, so I think part of it is
(15:42):
we're not saying the things thatwe want to say or that need to
be said.
I think, you know,unfortunately, we have, as
women, been conditioned to keepquiet we, you know. So some of
it is because we don't know whatto say, and some of it is scary
to say it. And, you know, I'llbe honest, I I've been on this
this kick lately where I'm like,I got to do more video. I need
(16:03):
to be more visible in this way.And I've been a longtime
speaker. I'm not scared of beingon the stage, but yet to, like,
actually put my words on video,all of a sudden feel scary. So I
think we've been conditioned tonot rock the boat, to kind of
keep ourselves small, to shrinkour voice, and because of that,
(16:24):
we're not nearly as visible aswe need to be. So, you know,
some of this is a reframe thathas to happen around the
importance of our voice, theimportance of our message, and
how that can be of service andis of service to the right
audience for us, right, right?And if we are, you know, there's
somebody that's going to hearyour voice and they're going to
(16:45):
say, I needed to hear that, andthat's what I needed to hear to
for me to take that next step.And that's the ripple effect
that this work has, right? It'sthat ripple effect. The power is
in the ripple effect, not likethat, you know, we think of
power like fireworks, you know,like one big thing, but really
the ripple effect is the power,I think absolutely you know,
because that's where you knowthat the rising tide that lifts
(17:08):
all boats, right, like we startto lift each other up, and women
get a bad rap for that, right?Like they're, you know, like
they're, they're Catty, orthey're the and, you know,
there's movies about this, andthere's so much about this, but
I almost have almost neverexperienced that in my life. You
know, I think women are reallygood at lifting each other up
when we're when we choose to,right and when we, when we
choose to, to decide to grow,you know, grow our world and our
(17:33):
network and our voices, to getit in front of more people. And
it is scary sometimes. Yeah, itis absolutely but do you think
just that it's scarier for thepeople we know than the people
we don't know? Right? Like, forexample, like, I remember the
first episode of this podcast,like episode one. You can go
listen to it at Karenyankovich.com/ 001, I remember
thinking, like, I didn't reallycare about people I didn't know,
(17:56):
and what they heard. It waslike, Oh my gosh. What is this
person going to think? Or whatis that person going to think,
right? So when I, when I, when Iam putting my voice out there in
a way that you know, in thingsthat I stand for, it's not the
people that I don't know that Iworry about, and not that I
really worry about anybody. Butif there's anybody that I worry
about, it's the people that I doknow, you know. And that is
like, who cares? Right? Like Ishould not care about that. But
(18:19):
I think sometimes that's what wedo. I think, I think it varies.
So I think there is, it sort ofdepends on where you are, but to
your point, like, yeah,sometimes I am worried. Like,
what are people I know gonnathink?
Are they gonna resonate withthis? Are they gonna think this
is crazy, especially if it's ifit's someone who knows you, but
(18:40):
maybe they haven't been on thisjourney with you. Like, maybe,
you know, I started thinking,like, when I was first starting
the online portion of mybusiness, I was thinking, Oh my
God, all my high school friends,all my college friends, are
going to see this, and are theygoing to wonder, like, what the
heck? How did this come about?Right? So I think there's some
of that, yes, but I think ingeneral, what I hear a lot is,
(19:04):
I'm worried about peopleattacking me right there is a
dark side to visibility. And,you know, the internet is kind
of a cesspool most of the time.And even though we can get good
things from IT people, you know,there's something happens with
the screen that you know, takesyour empathy down. And so the
things that you would say to ahuman being, you feel like,
(19:29):
you know, all of a sudden youcan just say all the things
right? You would never say tosomebody doing this. You just
would never do that, right? So Ithink, you know, what I hear a
lot is, I'm worried that peopleare gonna, you know, Judge me
around, fill in the blank, myweight, what I look like, you
know, do I speak clear enough?Is my idea, you know, fill in
the blank, right? Um, so what Itend to think about in these
(19:53):
circumstances is is really alongthe lines of, what happens if I
don't say it like the question Iasked my client?
I've been talking about this alot lately, but it's been a
question that I've posed for acouple years now, is, what in
the world would change if yousaid what you wanted to say. On
one hand, it can be a littleflippant, like, What in the
(20:14):
world would change, but on theother hand, I'm like, What in
the world could actually changeif you said this, and when I
think of like big ideas and themessage and the impact, to me
that is all about how to be ofservice, right? If we believe in
what we're talking about, if weare committed to the idea, to
(20:36):
the work, to the impact, it'sactually a disservice to not to
say those things, to not followup on, on the actions that we
need to be taking. And so
for me, the fear of like, not,not get, getting the information
to people so they can dosomething with it is, you know,
it really outweighs the the fearI might have around visibility,
(20:59):
right? Everybody has to do theirown calculus, but that's how it
works for me. Yeah, I get that.I get that. Well, you, you
embody that right with your boltmethodology, bold, original,
loud and tenacious. So tell usabout that. How did that come
what is that and how did it comeabout? Yeah, oh my gosh. Okay,
so
I'm not like, a super, like,crafty, creative type person in
(21:20):
this way. But I was thinking alot about ideas and metaphors
about ideas. And you know, thelight bulb is a huge symbol, of
course, but I really got tothinking about lightning, and
how When Lightning Strikes, itis jarring, and when I think
about a big idea, it has thatsame effect. And you know that
(21:44):
it's, you know, really powerful,because there's this this energy
that comes with it. And so as Istarted thinking about what
makes ideas actually powerful,that's where this bolt
methodology came from. So boldideas, meaning, when we say them
out loud, we feel a little bituncomfortable, like we can feel
our inside squirming a littlebit. That's what you know. And
(22:06):
if you if you don't feel that,you're either not committed
enough to the idea or it's youneed to judge it up a little
bit.
I've never heard you say thatbefore, but that's exactly what
I say when I talk to peopleabout their LinkedIn profiles.
If your headline doesn't makeyou feel a little uncomfortable
when you hit save, then you needto go back and make it a little
(22:26):
bit more powerful, because youare, yeah, I love that. I can't
believe that you just said that.Yeah, so the bold piece like got
to be a little bituncomfortable. Original is all
about you, right? If you thinkabout messaging you do messaging
work. I do messaging work. Youknow, it has to come from
somewhere authentic. So this isyour story. This is the why
behind the work that you do,your experience, your expertise,
(22:50):
and you're bringing all of thatto the conversation. So it's not
just some Jane on the streetwho's talking about it. It's you
with a real story, with realimpact that makes it personable
and connectable loud, to me is,are we saying things in a way
that cut through the noise? Sothat's why I say, you know, you
(23:10):
want, if everybody else istalking about the same issue in
the same way in your industry,it's it just blends. It's white
noise. So when you provide thecounter view, or you say your
perspective, but in a way thatnobody else is talking about it
now, all of a sudden, it's likea megaphone shouting out into
the ecosystem. And tenacious iskind of a lot of things, but I
(23:33):
think the thing that matters themost is that most people give up
on their idea too early. Theystop talking about it. They
don't allow the idea to grow andmorph and change over time.
Right as we get feedback, as theidea pressure test, if we don't
feel like we're making traction,it's easy to toss it aside, and
(23:54):
we live in a very rapid turnculture. So it's easy to see how
that happens. But when you'retalking about social impact when
you're talking about, you know,really wanting to push a
paradigm shift in your spacethat doesn't happen overnight.
So you need a tenacity. You needthe idea to be tenacious enough
to withstand all of that thatcomes with it. So that's, that's
(24:18):
sort of the the guide behind thebolt methodology, and that's so
that's the foundation of thework you do with people, right?
Tell us a little bit about howyou work with people, yeah. So I
start working with people likeyou said, really digging into
the big idea, like really tryingto help them articulate and get
clear on what is my perspective.Why is this important to me? Why
(24:39):
am I the right person to betalking about it. And then we
move into, okay, how can we justthis thing up? How can we bolt
it and make our idea really abolt idea? And so we we look at,
what is the language we'reusing? How are we how are we
framing it? What are the storieswe're using to talk through
this, so that people get a sensefor what are those values?
(25:00):
Values that we stand for, whatis the impact that we're trying
to create? All of that getswoven in, and then we figure
out, okay, where do we talkabout this? What are the right
stages for you? Maybe it's, youknow, an actual stage. Maybe
it's a TEDx stage. Maybe it's apodcast. Maybe it's a book,
right? Like, there's a lot ofquote, unquote stages, I often
say stages of your own making,that you get to decide where
(25:21):
your message goes, how you talkabout it, and all of that, and
then getting people out there ina way that allows their thought
leadership to surface. So thatrequires a level of visibility,
a lot of discomfort, in manycases, with putting yourself and
your ideas out there forfeedback.
So yeah, it's really kind of aholistic process of starting at
(25:44):
the beginning and getting thatbig idea all the way to getting
it out into the world. So itmakes the impact that you really
want to have
so cool, so cool. And you startwith a free assessment, right?
You have a bold assessment. Tellus about that. Yes. So like I
said, you know, a lot of us havean idea, but we're like, maybe
not uncomfortable enough, maybewe haven't given it enough
(26:06):
depth. And so there you can grabthe bolt assessment is just on
my website, Jessica sato.com,forward slash bolt, and it takes
you through step by step foreach of those four areas, like,
Where? Where where is theopportunity area for you? Where
can you judge it up from aboldness perspective? What do
you need to do from a languagingperspective? So it just gives
(26:29):
you some questions to workthrough in order to identify how
you can make your message biggerand louder in the world.
Awesome. Awesome. This has beengreat. I think that, you know, I
am here for, for making thistopic more visible, right? The
topic of being visible withwhat's important to you, and
(26:50):
being authentic in yourmessaging around that. And I
love, I love that you are too,and I love that we were able to
bring this conversation out tomore people. And we need to
just, you know, this is theripple effect, right? We need to
keep it going. So, you know,everybody that's listening, go
to Jessica sato.com/bolt andgrab her bolt assessment. And if
you are when you are ready toget more visible, going over to
(27:14):
LinkedIn for pr.com and allthese links will be in the show
notes, because I've got a freechecklist that we just created
that talks about how to getstarted with that. How do you
get started with more visibleHow do you find the
opportunities to get yourmessage in front of more people?
And how do you use LinkedIn todo that? Because, you know,
people are buying from otherpeople, and it's the
relationships like this, likeJess and I, you know, building a
relationship around this thatthat that's where the business
(27:37):
is happening in 2025 it's therelationship. So I
excited to continue thismessaging. Certainly follow
Jess. You can find her onLinkedIn. We'll put that in the
show notes as well. I'm justsure on Instagram too, right?
Instagram and and threads. Yes,you are on threads a lot,
because I know I I'm a lurkermore on threads than I it's
(28:01):
usually like, I'm laying in bed,scrolling, scrolling. That's
when I watch that I just don'thave the brain power to jump
into conversations as much. Ineed to make that more of a part
of my in the middle of the daywhen my brain is active
conversation, I'm just kidding.I'm just starting on threads.
I'm really trying to figure out,like, Is that the right place
for me? But I like the quicknessof the of the conversation. So
(28:22):
we'll see. Yeah, same, same. Ilove that. All right. Well,
listen, I am excited to this.You're gonna, you can catch more
of the Karen and just show onentrepreneurs unfiltered on
Tuesdays at 2pm Eastern, atleast in February 2025, and
beyond.
And this has been great. And I,you know, I think there's never
been a more important time toconsider the social impact that
(28:45):
the work you're doing is havingto be intentional about it, and
to create that impactintentionally, so that, you
know, we need to be doing thatwe cannot be silent. I don't
know what would happen. I don'tknow what's gonna happen, even
if we're not silent, but Icertainly know if we are silent,
what's gonna happen. So we needto have, we need to have our
(29:06):
voices loud and proud. So Jess,thank you so much for being here
today. This was so fun. Thankyou for having me. Yeah, we'll
see everybody back here againnext week for another episode.
You.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.