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August 8, 2023 11 mins

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Revisiting the ROI Journey

It's time for a heart-to-heart about a topic that's close to all our missions: authentic interactions in this tech-savvy world. So grab your favorite cup of inspiration, settle in, and let's dive into the final chapter of our ROI journey – the all-important art of Interacting.

Remember when we kicked off this ROI conversation? In nonprofit work, grantmakers are looking for a Return on Impact. We broke down the pillars of my ROI Framework: Relevance, Optimize, and Interact. We chatted about being Relevant in Episode 135, and the importance of Optimizing in Episode 136. Now we’re going to come back to discussInteract, the juiciest slice of the ROI pie.

The Human Touch in the Age of AI

While we’re on the subject of Interacting, let's address the elephant in the digital room – AI. Yes, it's impressive, and it's changing the game. But guess what? It won't replace the magic that happens between humans. Amidst the buzz, never forget that there's a flesh-and-blood person on the other end of every click, every tap, every email.

So, you might wonder, how do we use AI without losing our humanity? Great question! We use it to optimize, to fine-tune our approach, but not to replace the essence of what makes us connect – genuine, heart-to-heart communication. Whether it's a grant application, an email, or a good old-fashioned phone call, we're speaking to people, not bank accounts.

Remember Adam Witty's golden words, "Business moves at the speed of trust." Well, guess what? That's our rhythm too! In the nonprofit world, trust is the currency that fuels our impact. Trust is what propels us forward even before the race begins.

We’ve had some great conversations about this already. In Episode 105, Kevin Fitzpatrick shared how meeting donors face-to-face is more than just dollars and cents – it's about human connection. In Episode 133, Sherry Quam Taylor urged us to be curious, to ask questions that uncover stories and passions. She challenged us to ask questions like, “How did you become so generous?” and then listen.

And then there's Derik Timmerman's challenge from Episode 143 – have coffee with 90 people in 90 days. Can you imagine the support network of relationships we can grow in that time?

Let's talk to those grantmakers, those nonprofits, those potential partners. Let's dive deep, listen closely, and build bridges that carry our impact far beyond ourselves.

Return on Impact isn't just about numbers; it's about the ripples of change we create, the lives we touch, and the legacy we weave.

To read today's full episode: Humanity in the Age of AI: Navigating Authentic Connections for Lasting Impact
To watch and share my TEDx Talk, The Real ROI of Grant Writing.  

Challenge Question:

How will you build your Interactions this week? I’d love to hear about your work, so shoot me an email and let’s chat!

Resources Mentioned:


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