Telling your business story on TV isn't just about publicity — it’s about creating a legacy. In this powerful episode, Emmy Award-winning journalist and media strategist Michelle Rupp joins me to break down how to leverage your story to gain earned media, build trust, and create real community change.
We unpack Michelle's own experience of televising her heart surgery, why women’s health stories need more airtime, and how small businesses can turn one segment into long-term growth. You’ll learn how to craft an irresistible media hook, tailor your message to the right audience, and amplify your visibility far beyond your local news station.
If you’re tired of shouting into the void with ads that don’t convert, this is the episode you can’t afford to miss. Whether you're a solopreneur looking for more meaningful exposure or a business owner ready to step into the spotlight, Michelle’s insights will inspire and empower you to take bold action.
🎧 Tune in to discover how telling your business story on TV can become your most impactful marketing move — and maybe even change lives along the way.
Chapters:
00:00 Michelle’s Heart Surgery Story
05:05 Women’s Health Conversations
08:44 Helping Businesses Earn Media
12:24 Tailoring Your Media Strategy
13:39 Just Ask for Media Opportunities
27:19 Crafting a Strong Hook
39:25 The Power of Made-in-America
41:19 Amplify on Social Media
42:34 Nurture Media Relationships
48:44 Gratitude & Making It Count
Connect with Michelle Rupp
- Website: https://www.memorableresultsmedia.com
- LinkedIn: https://www.linkedin.com/in/michelle-rupp-96ab588
- Show Notes: https://kandasrodarte.com/278
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