AI and automation are game-changers, but they can feel a little... well, robotic. In episode 269, I sit down with strategic marketing expert Chris Troka to talk about how solopreneurs can automate workflows without losing the personal connection that makes small businesses thrive. Chris shares his journey from wedding DJ to automation expert and gives real-world advice on blending tech with heart.
What You'll Learn:
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Why consistent follow-up is critical (and how automation makes it easier)
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How to keep your client communications feeling personal
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The best CRM tools for solopreneurs (and how to choose one)
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How to identify and remove "friction" from your buyer's journey
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Why your business needs simple systems before it can scale
Connect with Chris Troka
🌐 Website: https://focused-biz.com and https://christroka.com
🖇️ LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
📝 Show Notes: https://kandasrodarte.com/269
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