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August 5, 2025 45 mins

Franchise strategist Brittney Lincoln shares what female solopreneurs need to know about scaling through franchising, building systems, and leading with heart.

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Franchising isn't just for big corporations—it's a growth strategy female solopreneurs can use to scale smart and with heart.

In episode 283 of Gratitude Geek, I sit down with franchise strategist and connector Brittney Lincoln, founder of Females in Franchising and VP at Limitless Franchise Growth. We dig into what makes a business franchisable, how to scale without burning out, and why helping others succeed might be your best path to growth.

Whether you're curious about turning your business into a franchise or just want to run your solopreneur biz more efficiently, this conversation is packed with systems, mindset shifts, and powerful takeaways.

What You'll Learn

  • Why franchising isn’t just for big corporations—and how solopreneurs can benefit
  • The 4 questions to ask before turning your business into a franchise
  • How your personality and passion play a role in franchising success
  • The surprising stats on women in franchising—and why that needs to change
  • The difference between franchising and licensing (and which is right for you)
  • How to systematize your solopreneur business like a mini-franchise
  • The power of storytelling in brand growth (Wendy’s, Cheese Lady, and more)
  • What franchise consultants do and why you shouldn’t buy without one
  • How helping others succeed can accelerate your own business growth
  • Brittney’s mission with Females in Franchising and how to get involved

Connect with Brittney Lincoln

🌐 Website:  https://www.limitlessfranchisegrowth.com/ 

🖇️ LinkedIn:  https://www.linkedin.com/in/brittney-lincoln-39356843/ 

📝 Full Show Notes: https://kandasrodarte.com/283 

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Affiliate Disclosure: Some links in the show notes may be affiliate links, which means I may earn a small commission at no extra cost to you. Thank you for supporting the show!

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