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May 27, 2025 47 mins

If your YouTube titles aren’t getting clicks, your content isn’t getting seen. Period.

In episode 273 of Gratitude Geek, I sit down with Jake Thomas, the self-proclaimed YouTube title nerd behind CreatorHooks.com, who’s written 1,000s of titles responsible for nearly 100 million views.

We unpack the psychology of why people click, how to avoid common title mistakes, and how women over 40 can stand out on YouTube without falling into the clickbait trap. Whether you’re launching a channel or stuck in content limbo, Jake’s insights will help you write titles that actually convert.

Connect with Jake Thomas

Website:  http://creatorhooks.com

Creator Hooks Newsletter: https://sparklp.co/1274efaf/ (affiliate link) 

LinkedIn:  https://www.linkedin.com/in/jake-thomas-creator-hooks/ 

Show Notes: https://kandasrodarte.com/273

If this episode gave you an “aha!” moment about YouTube or content strategy, share it with a friend—and don’t forget to subscribe.

Want support from fellow female solopreneurs over 40 building businesses with heart and guts?
Join the Robusta Small Business Percolator at kandasrodarte.com/robusta.

Join the Gratitude Geek community and stay updated with exclusive content, behind-the-scenes insights, and more. Sign up for our email list here:  http://kandasrodarte.com/subscribe 

Support Gratitude Geek Podcast 

At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation, and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber, you are part of this mission, and we are honored to have your support. If possible, please help finance the show: http://kandasrodarte.com/support

Affiliate Disclosure: Some links in the show notes may be affiliate links, which means I may earn a small commission at no extra cost to you. Thank you for supporting the show!

Gratitude Geek is part of the Podmatch Network.  Learn how Podmatch can help you grow your visibility:  http://kandasrodarte.com/podmatch 

 

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