Grounded Content - content strategy, marketing, and content creation

Grounded Content - content strategy, marketing, and content creation

Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting people, and communicating ideas. I'm coming out from behind the mixer and getting on the mic to talk about something I'm really passionate about, and I truly believe in. The idea is that you can market, message, tell stories, sell brands, products, people, ideas, nonprofits and events, authentically. That's what I mean by grounded content. I've worked in production in video as a shooter, a writer, a producer, a director, and editor, as a social media manager and consultant. And as a behind the scenes Podcast Producer. I've worked on network shows, documentaries, commercials for clients like Blue Cross, the US Ski Team, the Vermont lottery, National Grid, and Land Rover and seen my work on all the major networks. In 2014, I partnered with Joe De Sena. He's the founder and CEO of Spartan, which is now the world's largest endurance brand. He came to me and said let's do a podcast. Together we designed the concept, strategy, and format for the "Spartan Up podcast." We built it from an audience of zero to more than 40 million downloads and views and over 800 episodes. We've had lots of incredible guests you've heard of, and many you haven't heard of yet. Today, I'm starting my own podcast "Grounded Content", holistic, authentic, grounded, effective content. I interview leaders in the content marketing, marketing, and messaging business, and share my own experiences to help you create content that's effective, grounded, authentic, and purposeful. Whether your goal is to sell a product or to express an idea.


January 23, 2023 38 mins

Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen. 


We talk about:

  • The traditional way of getting published in high-profile publications, such as relying on connecti...
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Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators.  Discover the keys to consistently creating good work, find out how to get out of...

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Listen to the episode intro and you'll see I decided to try some AI content tools out.  The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes.  Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the episode in order to get it to write a description of the episode ... but here's what ...

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A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work.

We are always looking for ways to get attention for our content,  products or campaigns. One way to do that is through a...

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Are WEB3 and Community the same thing? How do you build a community is that different from an audience? 

In this episode you will learn: 

  1. What does community building really mean, and how do you do it effectively?
  2. What are the benefits of bui...
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How to Land Compelling Guests for Your Show with Reena Friedman Watts

How do you find hard to find guests and book them? When should you think twice about sharing a great story? How did they get those Jerry Springer guests?

 Reena Friedman Watts worked on controversial and exciting TV shows, including Jerry Springer and Court TV.  She has great insights into boo...

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September 13, 2022 32 mins

How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those.  In this episode advice from 8 content pros for you:

Guests on this episode:

  • Jared Easley co-founder Podcast Movement...
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What makes me crazy about podcast coaches?

Should you use video when you record interviews?

Should you publish the video?


Today I share an excerpt from the weekly experiment in live content I'm cohosting with Puala Jenkins.



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How do you think about your content? 

What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other.

You may know Chris Stone through his show with Jim Fuhs called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that,...

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June 4, 2022 26 mins

I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts,  live streaming experts, Podcast Network experts, and storytelling experts. 

Guests on this episode:

  • Ro...
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Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand.   

Jon Oustaev shares...

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Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack,
Chief Story Wrangler.

More about them:

Thank you to O’Brien McMahon for the introduction ( his podcast ) and to Alex Perry for introducing me to O'Brien ( ).

Find more Grounded Content episodes https://...

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Here are a few ways to find out and a few tools to make it better.  This is a short and to the point solo episode.


Get monthly email round-ups and a few announcements here:


Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & l...

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Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turok, N64) and animated series (Hot Wheels, Mattel), glo...

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March 24, 2022 28 mins
Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral.  

He says ...

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March 14, 2022 32 mins

Get more listeners for your podcast, try some of these 15 ways to grow your audience.  Podcast producer Paula Jenkins helps me run thorugh the list.


Work with Marion

Get Grounded Content [FRIEND] Swag at www.GroundedCo...

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Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community.  We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplification, for market research and, for content ideas a...

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February 24, 2022 38 mins

CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube?

"95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's really what d...

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February 17, 2022 12 mins
It's really about finding ways to take what you are excited about and pass it on.  Take one interview and share it in these 5 ways to amplify your exposure.

Find out about working with me:

Get Grounded Content [FRIEND] Swag at Read more

Paula Jenkins is an accomplished podcaster and podcast producer with a background in advertising.  She joins me on Grounded Content to talk about starting a podcast.  You can find the second half of our conversation on her podcast "Joy of Podcasting"

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