In this live podcast recording from Growth Now Summit LIVE, I sit down with the incredible Liz Wilcox—a powerhouse entrepreneur and standout contestant from Survivor Season 46—for a raw, inspiring, and entertaining conversation about what it really takes to thrive in both life and business.
From the moment Liz took the stage, her energy was electric—and her story even more so. She opens up about how she went from simply watching Survivor to actually competing on national TV, making it all the way to the final four. But this episode goes way deeper than just reality TV. Liz walks us through her powerful journey of overcoming personal struggles, embracing who she truly is, and using authenticity as her superpower—in life, on the island, and in her business.
We talk about how the wisdom of her mother helped her stop trying to fit in and start standing out, which not only shaped her Survivor gameplay but also laid the foundation for her explosive success as an email marketing strategist and online entrepreneur.
Liz built a thriving business with a unique, no-fluff model: a $9/month membership that has not only created consistent income but allowed her the freedom to take 90 days off—without her business missing a beat. She shares what it really looks like to balance personal life, motherhood, and entrepreneurship, and how visualization, grit, and clarity helped her get where she is today.
The behind-the-scenes story of how Liz got cast on Survivor Season 46
What mindset and strategy helped her make it to the final four
How self-awareness and authenticity became her greatest business assets
Why a $9/month membership model created more freedom than she imagined
The systems that allowed her to take 3 months off while her business grew
How to leverage your story and personality to build a brand that truly connects
The power of resilience, community, and showing up as yourself
This episode is full of real talk, practical insights, and contagious energy—all captured live in front of a powerful room of dreamers and doers at Growth Now Summit LIVE. Whether you’re building a business, chasing a big dream, or looking for permission to be more you—Liz delivers in a big way.
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Dateline NBC
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!