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June 24, 2025 26 mins

In this unfiltered episode, I sit down with Phoebe Gates (Bill Gates' daughter) to discuss her viral "nepo baby" moment on Call Her Daddy, building her shopping app Phia from a Stanford dorm room, and how she handles constant criticism as a young entrepreneur.

What You'll Learn:

  • How Phoebe owned her privilege and why authenticity matters more than PR training
  • The biggest mistakes she's made building Phia that cost months of wasted work
  • Why talking to customers early could have saved her startup thousands of dollars
  • Her smart strategy for filtering useful criticism from online trolls
  • How she uses ChatGPT to prepare for important business meetings
  • The "water pitcher" energy management philosophy from Bumble's CEO that changed her perspective

Key Takeaways:

  • Building authentic friendships when you come from privilege
  • Why Phoebe focuses on product quality over public perception
  • How Phia works as the "Google Flights for fashion" and finds better deals instantly
  • Managing ADHD as a founder and the importance of daily prioritization
  • Balancing startup life with personal relationships using the "burner" method

About Phoebe Gates: Co-founder of Phia, a revolutionary shopping app that helps users discover better deals and make smarter fashion purchases. Previously interned at Vogue and studied at Stanford University.

About Phia: Download Phia for free on the App Store - the shopping assistant that finds better deals, tracks price drops, and helps you shop smarter across all your favorite sites.

Timestamps:

00:00 - Intro & Nepo Baby Discussion

04:08 - Finding Real Friends Despite Privilege08:27 - Building Phia & Using AI Tools 

13:06 - Biggest Startup Mistakes & Lessons

19:41 - Daily Life as a Young Founder

24:08 - Energy Management & Best Advice

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Watch the full episode on YouTube: @guyset

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See you guys next Tuesday!

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