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April 24, 2025 49 mins

#379 In this episode of Happy Half Hour, Troy Johnson and Jackie Bryant sit down with Janet Flores Pavlovich, the force behind Coyotas, a local brand making cassava flour tortillas with just four ingredients and a lot of soul. Janet tells the story of growing up in Sonora, Mexico, where tortillas were handmade daily and tied to memory, ritual, and identity. After culinary school in San Diego and a stint behind the scenes at the Food Network, she realized the tortillas on grocery store shelves didn’t reflect what she knew. So she went back—literally—to the desert heat of Hermosillo to relearn the craft from master tortilleras. The result: a San Diego–based company now stocked across Whole Foods and indie markets, built on tradition, simplicity, and stubborn devotion to doing things the right way. To follow Coyotas click HERE.

 

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