What if attending a wedding, gala, or an important event didn’t mean buying something new, but instead allowed you to rent a designer-quality outfit?
In this episode of HappyPorch Radio we are joined by Büsra Zanner, the founder of Wearr. Wearr is a German-based startup reinventing circular fashion rental for special occasions.
Büsra shares how her tech background shaped Wearr’s customer-first approach, from prioritising flawless event delivery to building a data-driven platform that keeps garments in circulation longer.
With a focus on convenience, automation, and strong partnerships, Wearr is proving how circular models can delight customers, extend product lifecycles, and shift mindsets away from ownership toward access.
✨ In this episode:
- Büsra explains why customer experience must come first in rental - even before sustainability.
- We learn about the emotional side of circular fashion: garments creating new stories through multiple lives.
- Büsra talks about building a tech stack for rental that uses data to optimise sourcing, curation, and customer experience.
- We touch on the challenges and opportunities of sourcing: buying retail, partnering with private lenders and working with designers and retailers.
- We learn why focus and clarity matter for early-stage circular startups.
- Büsra highlights the importance of picking the right partnerships - and knowing when to say no.
- We find out how Wearr achieves a 100 NPS by prioritising reliability and delight.
📌 Mentioned in this episode:
Wearr - https://www.wearr.com/
👤 About our guest:
Büsra Zanner is the Founder & CEO of Wearr, a fashion tech startup out of Munich making wardrobe sharing effortless and premium. After 5+ years in B2B SaaS at Celonis, leading global solution engineering teams, she made the shift into fashion to build a more circular future. Learn more at: https://www.linkedin.com/in/busrazanner?originalSubdomain=de
🌍 About HappyPorch
HappyPorch is a purpose-driven software engineering consultancy focused on the circular economy. Learn more: https://www.happyporch.com
💌 Subscribe to HappyPorch Circular News
HappyPorch Circular News is our monthly newsletter for people working in and around the circular economy and technology. Subscribe at: https://www.happyporch.com/newsletter
🎙 Explore the Circular Economy Podcasts Guide
Discover the best voices in circular innovation: https://circulareconomypodcasts.guide
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