Welcome back to our new episode of Season 7!
In episode 12 we interview Iain McKechnie, the Director of Strategic Partnerships at the Advanced Services Group within Aston Business School. The discussion centres around the concepts of Servitization and Advanced Services and their connection to the Circular Economy.
Iain describes servitization as a transformation process where businesses move away from solely selling products to offering products and services that involve leveraging the knowledge and value within a business to help customers achieve success. He also explains that Advanced Services, on the other hand, focus on outcome-based activities and provide offerings that assist customers in attaining specific outcomes rather than simply selling products.
We also talked about the potential of these concepts and discussed how the shift from ownership to usership aligns with Circular Economy principles, leading to benefits such as reduced waste and environmental impact. Iain also highlights the importance of making this knowledge accessible to businesses of all sizes.
Tune into this episode to hear more about net-zero goals and alliances aimed at generating knowledge and creating positive impact!
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