18. What’s Your Personal Brand Saying About You?

Welcome back to Have Good Ripple Effect! I’m Lisa Even, and today we’re talking about something that feels big and sometimes a little intimidating: personal branding. Before you roll your eyes or tell me you don’t even know what you had for breakfast—much less what your brand is—stick with me. This isn’t about logos or color palettes. It’s about how you show up in the world and what you’re intentionally (or unintentionally) putting out there.

In this episode, I reflect on what redoing my website taught me about personal branding—and the surprising ways I’ve been hiding parts of myself. We talk about why it’s easy to “blend in,” why that might be limiting your impact, and how you can start being more intentional about what you share with the world.

I even share a simple visual from my kitchen that helped me see my personal brand more clearly (hint: it involves baking ingredients!). Whether you’re building a business, leading a team, or just trying to live more authentically, this episode will inspire you to get clear on who you are and how much of that magic you're letting the world see.

Join me as we explore:

• Why you might be hiding behind your professional brand
• How “blending in” keeps you from showing up as your full self
• A simple baking analogy to help you rethink how you express who you are
• Practical steps to identify what you want more (or less) of in your personal brand
• How to build a brand that reflects your joy, creativity, and truth

P.S. When the new website drops, I can’t wait for you to see it! Until then, grab a piece of paper and ask yourself: what are you putting out into the world... and what could you start sharing more boldly?

Links:

• Download Free Gifts and Connect more: https://www.lisaeven.com
• Buy My Book: Joy Is My Job! https://www.lisaeven.com/author
• Book Me For Your Next Event: https://www.lisaeven.com/speaking

Episode Minute By Minute:

• 04:00 - Welcome and Why Personal Branding Matters – More than just fonts and colors
• 01:00 - Behind the Scenes – How redoing my website forced me to look at what I’m really sharing
• 02:30 - The Urge to Blend In – My personal confession and what I’m learning
• 04:00 - Baking Soda and Flour – A baking-inspired analogy to rethink your brand ingredients
• 05:00 - Creativity and Courage – What I want to bring more of into the world
• 06:15 - Your Turn – A quick challenge to reflect on your personal brand
• 07:00 - Closing Thoughts – You happen to the world, not the other way around

P.S. When the new website drops, I can’t wait for you to see it! Until then, grab a piece of paper and ask yourself: what are you putting out into the world... and what could you start sharing more boldly?