Episode Transcript
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(00:01):
Hello there, health coaches.
It's been almost 16 years sinceI started health coaching.
Oh my God. One of the thingsthat would drive me crazy,
especially in the firstfew years of my business,
was how difficult it couldsometimes be to get clients who
clearly needed help with theirhealth to actually commit and say
(00:23):
yes, right? They would saymaybe later they would say,
I have to think about it. Can Iget back to you? They would say,
I have to ask my husband.That's a classic.
And I would feel like completely deflated.
I would have felt earlier that theconversation I was having with them was
(00:43):
amazing. They were enthused,couldn't have gone better.
But then bam, maybe later, Michelle,
and of course later never really comes.I would follow up and hear nothing.
Maybe I'd follow up a secondtime, still hear nothing,
just get ghosted.What did I do wrong?
The worst was when I reallyknew that I could help this
(01:07):
person,
and yet now I wasn't going to have theopportunity and they weren't going to
have the opportunity. Sohas this happened to you?
How many times have you heard? Maybelater or I have to think about it.
I wish there was a really simple answer,
like a magic phrase that couldget someone in that moment to
(01:28):
change their mindset and to actuallysay, you know what? Alright,
actually let's do it.But it's not like that.
And we're not here to strong armanyone into working with us ever.
We're not trying to do that.
I'm never going to argue with anyone whosays that they have to talk with their
husband.
I'm never going to get pushy in thatmoment about how they have to make a
(01:51):
decision right now.So what do you do? Now,
inside my live FastTrackprogram this spring,
I'm going to walk you through a 12 weekmarketing plan to sign more clients.
Of course, that's what we do best.
And now if you already know you'reinterested in this Spring's Live FastTrack
program, which only happens once ayear, put your name on the wait list,
(02:12):
it's at healthcoachpower.com/waitlist,
and you'll be the first to hear asmore details are released shortly.
But maybe you're not sure iffast track's right for you.
I'm glad that you're here today to kindof dip your toe into the idea of signing
more clients.
Today we're diving into whyclients say maybe later,
(02:34):
it's probably not what you thinkand what you can do differently.
So you start hearing thingslike, yes, I'd love to,
and here's my credit card. Andat the end of today's episode,
if you want to join the wait listfor this spring's live fast track,
awesome.And if you're still not sure,
I'll have another really cool wayfor you to learn a little bit more.
(02:55):
Now, whenever a client wouldput me off with a maybe later,
I know I would take it personally.Do you do the same thing?
You start doubting yourself.
They're not signing up for myprogram because they think I'm dumb.
I'm just a health coach. Idon't have enough credentials.
(03:16):
I don't have enough experience.
We start layering on allthe reasons in our head,
even if you don't beatyourself up like that.
And I think most health coaches do fromwhat I've seen and from what I've heard.
But even if you don't, you probablythink, well, it was the price.
It was because of money or it was thetiming. Nothing I could have done.
(03:38):
But when people tell you things likethat, oh, it's too expensive. Oh,
now's not the right time.They're usually giving an excuse.
And I'm trying to imply that clientsare nefariously coming up with excuses
to give you,
but they know they have to saysomething when they just aren't sure.
In reality, they're saying maybe later
(04:01):
because they're uncertain.
It's an honest feeling shedoes not quite know yet.
So for example,
maybe they don't fully understandthe value of your offer,
and a lot of people aren't going tounderstand because they've never had a
health coach before orany kind of coach before.
(04:22):
So that is going to make them uncertain.
They might be uncertain because they'renot confident that they're going to get
results. And again, manytimes that's not about you.
But because they're thinkingsomewhere inside of them,
am I really ready for change?
(04:42):
Am I really ready to show up? Am I goingto be there? Am I going to do the work?
They hesitate because they're not sureabout their own level of commitment.
Or maybe you have a client who's weighingdifferent options like joining a gym
or getting a meal delivery service ordoing a juice cleanse. I don't know.
Or seeing that naturopath, whatever.
(05:03):
Having loss of options isinteresting. It isn't bad,
but it means that they're kind ofkicking the tires right now and they can
procrastinate on doing anything ofsubstance while they continue to
halfheartedly look aroundat all the options.
They're really going to get nowherewith their health because there's always
something else to look at.
(05:26):
If a client doesn't fully see thevalue of your program and feel
motivated to take actionnow, it's natural.
They're going to delay the decisioneven if they love the idea and they love
you.
Making a decision is just scary. I'msure you can think of times where you had
to make a big decision and you're like,I got to sleep on it. I don't know.
(05:48):
People love to just stay in thecomfort of indecision and if
it's not pressing, the examplethat just popped into my mind is,
if you're looking for a place to live,
and if you're looking at houses and youalready have a house and you don't have
to leave it, then you'll see this house.So it's nice. Oh, I don't know. Oh,
I have to think about it.And then you don't decide.
(06:10):
It's so different than if you're rentingand you're leases up and you have to
decide on a place to live.Then people are usually,
it's easier for people tomake a decision quickly.
So when we have that comfort ofthe home that we don't have to
leave because these people don't haveto leave their home. They could just
continue dealing with the healthissue. They've made it this far.
(06:33):
Why not just keep staying on the trackthat they're on? They'll stay in that.
It's like the devil thatversus the devil you don't.
They know that what's going onin their health isn't great,
but they really don't know what's goingto happen if they sign up to work with a
health coach. So anyway,
this sort of indecisionisn't helpful for them.
(06:54):
It's certainly not helpfulfor you or for your business.
So now that we understand thatthese people don't hate you,
they don't hate your program,
they don't think you'reterrible or underqualified,
you don't have enough experience, they'renot even thinking about it that hard.
They're just like, oh,
I think I'm cozy here in my housewhere I already know what to expect.
Some things that I need youto think about, number one,
(07:16):
is your offer crystal clear and
valuable to them?Is it something they want mine?
My offer, back when I started my healthcoaching business in the year one,
my offer was definitely not clear and it
wasn't sounding very valuableto these people either.
(07:38):
I was offering a six monthhealth coaching program. Well,
why on earth would anybody want that?
Nobody really wants to sit down and be
coached just for the sake of it.That's not what they're looking for.
They're looking for a result.
They're coming to us for help solving abig problem that they're dealing with.
(08:01):
So if a client says they needhelp with their insomnia,
and you say, well, I can health coachyou for six months, they're like,
great,
maybe later because they don't knowwhat they're going to get out of being
health coached. This is why we'realways getting the question,
(08:23):
what is health coaching anyway? Ps,
if you're hearing thatquestion immediately,
you're having the wrong conversation.You need an offer that clearly speaks to
this person's desiredresult. So ask yourself,
is my offer too vague?
(08:43):
Is it confusing in any way?
Could it be confusing to someone inany way? Even if it isn't to you,
put yourself in that client's shoes.
Would you say yes to this offerif you were in their shoes,
kind of like they come to you saying, Ican't sleep, I have terrible insomnia.
And you say, well, I could health coachyou for six months. You probably go,
(09:03):
I guess maybe you're not going togo, yes, that's exactly what I need.
That's exactly what I've been looking for,
is to be health coached for six months.So we got to offer something else.
And what I want to tell you is thatcrafting a really compelling offer,
that doesn't mean you can't coachthem for six months or three months or
whatever it is. It just means youdon't phrase it that way. The offer,
(09:25):
the literal words that come out ofyour mouth or anything that's written
anywhere is not going to say, signup for six months of health coaching.
You got to say something thatmakes them want to go, oh yeah,
I need that. Now, inside FastTrack,
we give you a proven offerto work with. In fact,
you're going to get three differentincome streams to earn from.
(09:48):
That wait list is like straight upcall on your name right now. I know it.
There's no obligation. So why notjust pop your name on it? Again,
that's healthcoachpower.com/waitlist.
So the offer extremely,extremely important. You want
to be strategic about it.
Here's another factor to consider.If you're getting the maybes,
(10:10):
by the time someone is beingasked to make a decision,
it's going to help if,
and you're going to want them to betotally warmed up to the idea of working
with you.So if you're in a discovery call or a
consultation call or whatever you callit with a potential private client,
by the time you're tellingthem about your program,
(10:32):
you're telling them how much it costs.They should already be thinking,
I need this, I want this.
This is the exact right next step for me.
And let's say that you're sellinga course or a group program.
By the time somebody sees buy now, likea little button on your sales page,
again, they should be thinking, I needthis. I can't wait to get started.
(10:55):
So how can we warm clients up?
So they're already almostall the way there when
you're speaking with them andthey look at your sales page,
that's just the last little nudge theyneed, but they're already so warmed up.
If someone's arriving on yourwebsite having never spoken to you,
they don't know who you are at all. Theysee you have something that says book a
(11:17):
free consultation. They click thatbutton and now they're on your calendar.
That is a pretty cold intro.
They're of course going to arrive onthat call with a ton of hesitation.
They don't know. You
compare that to what ifahead of booking a call,
(11:38):
they had spent time hearingfrom you about their big
problem. They got a senseof your style, your vibes.
Maybe they had some actualinteraction with you.
What if you had already proven tobe a real positive force in their
lives?
Wouldn't that be a better position forboth of you by the time they got on the
(11:59):
call? So there's lots ofdifferent ways to warm clients up,
but my favorite is having an enrollmentperiod for your programs that
walks clients through the necessarysteps to realize the extent of
their problem,
and they're thinking why you are theobvious person to help them with it. And
(12:20):
that's before they even hear aboutyour offer. They're just already like,
this is so helpful. This person isso helpful. I'm so glad I'm here.
That's the warm fuzzy feeling we wantthem to have before they hear about any
type of paid offer. Inside FastTrack,
you're going to get everything you need,every email, all program materials,
every single touchpoint done for you,
(12:43):
like we've already done all the work.It's all completely customizable.
Every single letter can be changed,
but with my help live this spring,
you'll implement a super strategicenrollment period that warms clients up in
the very best way.
You can add your name to the listagain at healthcoachpower.com/waitlist.
(13:05):
No one teaches this stuffin Health Coaching School,
but it makes all the difference.And finally, you've got to consider
how do you help someone makea decision? Any decision,
not necessarily the decision thatyou want them to make from a business
perspective. You want them to sayyes, but just to make a decision,
(13:28):
yes or no, whatever is right for them.
If a client is all comfy and cozyjust sitting in their indecision,
that's where we usually letthem hang out. We go, okay,
let me know once you've thoughtabout it. Bye. Don't do that.
That means they're not goingto get the help they need.
They're just languishingand indecision land.
(13:49):
It is in service of thatclient to help them arrive at a
decision one way or the other. Now,
some of you are absolutely readyfor Fast Track this spring.
You already put your name on the waitlist because I like to give my wait list
members the coolest perks andbest possible bonus package.
(14:10):
But maybe you're like, what, Michelle?I like everything you've said today.
It makes a lot of sense.
I need my clients to be more warmed up.I need an offer that actually sounds
valuable, but what is fasttrack? I'm new around here.
I'm not so sure for you, for allmy listeners who are like that,
for those of you who have maybe neverdone a course with me before who want to
dip your toe in first,
(14:31):
I've put together my Health Coachtoolkit with all of this psychology
tips and tricks that makeclients say yes in far,
far more detail than I could getinto in just today's podcast episode.
These are things that took me years year,
like almost a decade to figure out,
and they formed the for everything thatI teach inside all of my paid programs,
(14:53):
including Fast Track. Now, of course,
this Spring's Live Fast Track cohort comeswith all those done for you materials
and resources. It comes withpersonal support from me.
It's a 12 week marketing plan that weput into action together. That's what
makes it my most popular program.It's just very, very comprehensive.
But if you're just considering,
(15:16):
I want you to be able to see theunderpinnings of successful marketing.
So just for the next month,
I've made My Health CoachToolkit available for just $7,
and you can grab it now.
It's at healthcoachpower.com/toolkit.
You'll get the tools you need to craftyour own offers and market your services
(15:37):
in a way that's going toget clients to say Yes,
not maybe yes.
So if you're kind of like a DIY andyou're not sure if you really need
Fast Track, this toolkit is yoursfor just seven bucks. Remember,
it's only available for thenext month, so don't wait.
And here's what you'regoing to get inside.
You're going to get more on whyclients hesitate and how to shift their
(16:00):
thinking.
You're going to get how to craft an offer.Very specific steps here,
something that they will say yes tobecause it is so irresistible to them.
In the toolkit,
I go over all the elements of aperfect offer with real life examples,
and it's not just whatyou call it, by the way.
There's lots of different elementsthat make the offer irresistible.
(16:22):
You'll get three specificenrollment strategies,
including one that you couldeven use without an email list,
and these are mapped out for you veryclearly, step-by-step in the toolkit.
I'm going to show you when to usediscovery calls versus sales pages.
I mentioned both today,
so you might be wondering which one youshould be using and how to schedule your
(16:45):
time to be most efficientwith your business.
But the toolkit that's only availableuntil mid-March, so grab yours now,
it's just $7. You want to getthat before it's gone. Again,
you can go tohealthcoachpower.com/toolkit, and hey,
if you're listening to thisafter the deadline, don't worry.
Be sure to subscribe to the podcast soyou don't miss out on resources like this
(17:07):
in the future. Here's the thing,
when clients say maybethey aren't saying no,
which means when you're using theright tools, right from the get-go,
you could be hearing a yes. It's allabout how you present that offer.
Thanks for joining me today, and remember,if you love the Sound of FastTrack,
(17:27):
you want to add your name to thisSprings Live, FastTrack Waitlist.
Go ahead and do so athealthcoachpower.com/waitlist,
or I should say, and or becauseyou really could do both.
Go ahead and grab your $7 toolkit withall the details on what it takes to make
clients say yes.
Go to healthcoachpower.com/toolkitto get started.
(17:50):
Thanks for joining me today.I'll see you all soon.