February 26, 2025 • 26 mins
Want more clients but feel like no one’s paying attention? In this episode, I'll share some of the key ways I established myself as a health coach. Join me as I break down how to stand out, be seen as a leader, and position yourself as an expert—so clients start coming to you. And be sure to register for my free GET MORE CLIENTS bootcamp at: https://HealthCoachPower.com/
Mentioned in this episode:
Free GET MORE CLIENTS Bootcamp happening March 2025 - https://healthcoachpower.com/
Free GET MORE CLIENTS Bootcamp happening March 2025 - https://healthcoachpower.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
Hello there, health coaches.
I'm thrilled to be here with you andkind of getting back into the swing of
things after taking atrip to Iceland last week,
think back to maybe to when youwere a kid or a young adult.
Do you remember anybodygoing to Iceland like ever?
I don't remember anybody ever talkingabout Iceland when I was a kid.
(00:25):
If you're here live with me. If you'rewatching in the Facebook group later,
just tell me in the chat,
when was the first time that you everheard anybody talk about going to
Iceland? And I swear this hasto do with health coaching.
It's going to come back around,
but just dig in your memory for the firsttime you heard of anybody telling you
how they were going to gosee the Northern Lights,
they were going to go check outthe glaciers. Maybe if you're in
(00:49):
Europe, I know we have healthcoaches all over the place.
Maybe we even have health coachesfrom Iceland and this community.
So maybe for you guys it'llbe different, but for me,
I felt like it was only in the last10 years or so that people started
talking about their Icelandic adventures.And you guys, it really was cool.
(01:11):
I mean,
we hiked and we snowmobilethrough these amazing glaciers.
We rode horses. We saw aton of gorgeous waterfalls.
We spent time on the black sand beachesand learned about volcanoes and ate
the most delicious butter Ihave ever tasted in my life.
I highly recommend it. Also,the lamb and the fish all local,
(01:33):
but I digress the whole time.
I was wondering why had noone talked about Iceland until
fairly recently. So Ifinally asked our tour guide.
It was like the last day wewere there, and I was like, Hey,
what's up with that? I thoughtmaybe it had something to do with
(01:54):
their travel policies. Maybesomething had changed politically.
I don't know.
And he said that Iceland hadreally opened up to tourism in
2010. So 15 years ago.
I thought it was 10 yearsago, but I was close.
You want to know the reason why thathappened in 2010? Does anyone know?
(02:15):
No. It's because of this big volcano.
There was this big eruption in 2010.
One of the many volcanoes on the islandstarted erupting and it created this
giant cloud in the sky,
and that caused a big problem forair travel to and from Europe.
(02:36):
For weeks,
millions of travelers apparentlywere affected because the planes
couldn't fly. Imagine that.
So this made the news worldwide.
No one ever talked about Iceland before,
but suddenly it was thisbig deal because of all the
travel issues. So thatput Iceland on the map,
(03:00):
and suddenly it was on the news and theywere reporting about the volcano. And
for the first time,
people all over the world werehearing about Iceland as this
wondrous place where there wereapparently volcanoes and glaciers and
waterfalls, and it was all over thenews. It was getting all this visibility,
this very sleepy,
(03:20):
extremely secludedcountry was now on center
stage.
And with that tourism started to boom.
I found out that the whole countryhas 300,000 people and now they get
3 million visitors a yearbecause of a volcano.
(03:41):
I'm sharing all this with youbecause in many ways it strikes
me health coaches we're like, Iceland,
we've got great stuffgoing on. I know you do.
We got lots to share,
but no one knows about us.
(04:02):
Just like Iceland before the volcano,
it was just as beautifuland rich and amazing,
but no one was going there.
No one was paying any attentionbecause they hadn't heard about it,
and therefore no one was interested.No one was spending any money
there. Sound like yourbusiness at all. I know, right?
(04:24):
So today I want to talkabout how to stand out,
how to have your own volcano, so to speak.
You want to capture attention on alarger scale and become seen as a
leader, as someone that peoplewant to pay attention to,
someone that people want to knowmore about and spend money and time
(04:45):
with. In short, how to becomeyour own version of Iceland?
Let's do it because we wantpeople coming to you, right,
asking to become a client.
And that's not always happening, isit? Right? So does this sound good?
You want to be Iceland? Just say yesin the comments if you're here live,
if you're like, yeah, this soundslike a good plan, Michelle.
(05:07):
I need to know how to make my own volcanoerupt and we're going to get into it.
But first,
I want to talk about a big mistake thathealth coaches make when it comes to all
of this.
We think that in order for us tohave more success getting clients
or get noticed that we need
more certifications,
(05:29):
we need more letters after ourname that's going to do it,
or we need more bells andwhistles in our coaching practice.
But I want to remind you,
Iceland did not needany more natural wonders
anything beyond what it already had,
and neither do you haveeverything you need.
(05:50):
You are already amazing.
And I can say that because I havepersonally met so many health
coaches in the past 16 years.
This is not just anecdotal or what I kindof surmise from the people who are in
our Facebook group. I literally knowhealth coaches are amazing human beings.
It's about putting yourself in frontof new eyes for the world to see
(06:14):
in a new way.That's it.
That's what we can learnfrom my trip to Iceland.
So today we'll cover why beingseen as a leader matters.
What's holding you back and how toposition yourself as an expert without
feeling fake or pushy.And inside this marches,
I just announced this, marchesfree Get More Clients bootcamp.
(06:36):
I'm going to walk you through theexact steps to grow your authority and
attract clients worldwide.I only do this once a year.
It's my most popular training. So Iwant you to go register for free right
now at
healthcoachpower.com/getmoreclients.
And I'm just going to drop the linkover here in our Facebook group. Again,
(06:57):
that'shealthcoachpower.com/getmoreclients.
And now I'm seeing all the commentsfrom you guys as we've been going along.
For some reason, they just showed up onmy side. That's weird, but Shannon says,
yes, maybe a decade ago. First heardabout Iceland and Ellen says her
friend just went in Septemberand she was shocked. Lisa says,
(07:19):
I have several friends and family I knowwho have been going to Iceland started
in the last five years, so actually15 years. Isn't that crazy? But still,
we all know it's been fairly recent.
Ellen says that she needsa volcanic eruption. Yes,
we could all use this kindof PR in our business,
(07:39):
and Shannon said she just registeredfor Get More Clients. Alright, good.
Now we're all on the same page.
I'm glad to know that I wasn'tthe only one who was like, huh,
where did Iceland come from?
I also learned that theIcelandic language, by the way,
is exactly the same as what theViking spoke. It didn't evolve.
(07:59):
They're just so secluded. It's justan interesting, interesting place.
Anyway,
we're going to get you guys signed upfor bootcamp. We're going to talk more
about you getting this kind ofvisibility. But first, even for today,
have you noticed thatyour friends and family,
and even sometimes maybe someone atthe gym, someone you see pretty often,
(08:22):
they start to ask questions when theyfind out that you're really into health,
who's had this experience where youkind of get people picking your brain.
They're going to ask you what brandsyou buy, should they go vegan?
They want to know how many days a weekyou work out or which yoga classes you
recommend, right?
We're always getting that brain pickingstuff and sometimes it gets annoying,
(08:44):
but what I want to remind you isthat they're doing this because they
already see you atleast a little bit as an
expert. So if you're like, yeah, Michelle,
I want to be seen as an expert,
but why me?I'm an imposter, blah, blah, blah.
Listen, you are not starting fromscratch here just by being you,
(09:08):
the people who know you are very likely,
at least some of them are startingto think of you as a leader.
And that's why we get our brainspicked every time we turn around.
I know it's always like I wantpeople to pay me and hire me.
I don't want them to pick mybrain at the grocery store,
but the point is that they'reasking you questions for a reason.
(09:30):
So I don't want you to get stuckon am I enough or why would
anyone want to pay attention to me?
Because we already know thatto some degree they are.
It might just be a few peopleright now, but it's a start.
I remember when I left my careerin advertising, I felt like,
(09:51):
whoa,
I did not go to college for health.I only had this one measly Health Coach
certification.
And I say that tongue in cheek becausereally that's all I needed for this
career that is now 16 years and ongoing.
I didn't feel like anexpert at all at the time,
but this was true for me.I'm sure it's true for you.
(10:12):
You're like one or twosteps ahead of other people.
You might not be theforemost expert in nutrition,
but you're just one or twosteps ahead of everybody.
I remember that I knew, I knewwhat kale was, and back in 2009,
nobody really knew what kale was and theycertainly didn't know how to cook it,
and they certainly didn't know howto cook it to make it taste any good.
(10:34):
So there was that. I knew howto manage my health issues,
some of my health issues naturally,
other people didn't know that.So even if you don't feel like you could
be on a national stage,
you don't feel like aleader in the health world.
You really are to other people who arejust a few steps behind and they're
(10:55):
going, huh, wow. I wish I could do that.
I wish I was like that. I wish Iknew Something more about that.
The trick here is getting enoughpeople to start recognizing you.
We got to get perfect strangersto notice your clarity,
your confidence, your shining light.
(11:18):
That's what they're going to pay for
If you just read aboutIceland, by the way,
maybe we all learned about Icelandwhen we were in, I don't know,
seventh grade social studies class. Maybeit was two pages out of the textbook.
If you just saw that or if yousaw a couple photos in a magazine,
you probably wouldn't be like, yeah,I got to go there on my next vacation.
(11:41):
Forget Costa Rica. Forget Hawaii.
I'm going to Iceland in the middle ofFebruary, which is what I just did,
which is hilarious, butthat's not going to do it.
Just seeing a few pages in a textbook.
But when you see the massive eruptionof lava and excitement and this
feeling of danger, seeing all of thaton the news, people were like, wow,
(12:01):
that's powerful stuff. Soyou're probably thinking,
how can I get myselfon the news like that?
Any ideas of how you could get that kindof attention for yourself and your own
business? You're like,
how can a little old mecapture attention worldwide?
(12:23):
It's exciting, but it kindof feels impossible, right?
Iceland probably felt thatway too. They're like, we raise sheep. We're farmers.
We have terrible weather. Whywould anybody want to come here?
They could talk themselves right downtoo, just like any of us can. Who am I?
Nobody cares about me.
This is a really easy pitfall of ourcoaches to find themselves in and what
(12:48):
we're talking about Iceland here,
but to bring it a littlebit more into our industry,
we're looking at other healthand wellness personalities,
influencers we're like, well,I can never be like that.
I can never have that many followers.I can never do that cool thing that
person's doing,
and we feel like we have tosomehow mimic what they're doing
(13:10):
if we're going to succeed.
So I want to talk about this possibleroadblock because it'll get you
every time. Maybe you're thinking, well,
mark Hyman just to throwa name out there, Mike,
mark Hyman posts Instagram, I don'tknow, three, four or five times a day,
I'm going to post to Instagramthree times a day too.
(13:31):
I'm going to be like MarkHyman. And then it doesn't work.
You just end up wasting a lotof time staring at Instagram.
Or maybe you see someoneand you're like, wow,
they have this bigonline nutrition course.
Look how they're talking about it allover the place. I'm going to do that too.
So you do. You put somethingtogether, but nobody buys it,
(13:57):
right? You waste many, many hours, lotsof money. You still have no clients.
Anybody have an experience like that?
So if you do have someinfluence right now, and you do,
we already talked about that,but you don't have major reach.
You're not going to be on CNNand you don't have 3 million
(14:18):
social media followers.The trick, hear me on this.
The trick is knowing whatstage of business you're in and
acting accordingly.
And there are three stages I always talkabout to any health coaching business.
I'm going to mention them briefly today.
I'm going to go into a lot more detailduring our Get More Clients bootcamp this
(14:40):
March because once you see whatstage of business you're in,
it becomes more clear what it'sgoing to take to Uplevel to the
next stage. So I can't recommendthis bootcamp highly enough.
I want to make sure you registerfor free. So once again,
that's at healthcoachpower.com/getmoreclients because
I know you want to get more clients,
(15:01):
and this way you're going to be able totake the steps that make the most sense
for you wherever you are at,
with however many followers orwhatever kind of audience you have,
whatever your strengthsare in that bootcamp,
we're going to create a customplan for you to follow. Here's an
example. Here's a real lifeexample of what I'm talking about,
(15:21):
about trying to jump too far too fast,
trying to do what the big dogs are doing,
and it's just totally ineffectiveif you're not quite there yet.
This is an example from my own business.God, sometimes it is just embarrassing.
I tell you guys all thesestories, you must think,
how did she ever turnthis into a real business?
(15:43):
Because there were so manytimes it was just silliness.
So here it goes. In my firstyear as a health coach,
I met a woman who did pr and Iwas only making a small amount of
money at the time.
I just had a couple clients makinga few pennies here and there,
but I decided I was kind oflost. Do you know that feeling?
(16:05):
I decided I was going to invest$2,000 for this woman to get me some
publicity. I was going to cross myfingers like this and hope that she could
work some magic because I knew Ihad to get in front of new eyes,
and that seemed logical.
Maybe I needed to that hire someoneto do that kind of legwork for me.
So I was going to lether do it, and she did,
(16:28):
and I got some minor publicity,
little bits and pieces here and there,
but I did end up on thelocal news channel in my area
for a short morning segment. Again,first year as a health coach,
I was like 28 years old. I was terrified,
and I was going to be onthe local news, pretty cool.
(16:50):
Some people even saw me there. I wason the air, I was making a smoothie.
So that was kind of neat.But I didn't stand out.
I was just another so-calledhealth expert doing a morning
segment on their show, andit was pretty darn generic.
(17:11):
They asked me what I wanted todo. I was like, I don't know.
I guess I could make a smoothie.I had no strategy going into it,
and I had no system in placeto turn that publicity into
clients. I was thinking,oh, if I get on tv,
that'll put me in thebig times. And so I did.
(17:31):
Business did not benefit at all.
I was thinking it would kind of be likeif Iceland got itself on the news with
that volcano, and then people wanted totravel there, but then Iceland was like,
oh, we don't have an airport.They do have an airport.
But let's say they would be like,oh, we got all this publicity,
but we can't take advantage of it,
(17:52):
or we don't have any hotels.That was me.
So that was an example of trying tomimic what I thought and needed to
do on this bigger scale, whatbig influencers might be doing.
But I just didn't have a strategy inplace to support it. I was too new.
It wasn't that a right next step for me.
(18:13):
So when you're in that first earlystage of business and who thinks they're
there right now, you can just say,
I'm a side hustler because that's whatI call it. We're in that first stage.
You're kind of hustling on theside to get this thing going. Yes,
of course you want to positionyourself as an expert,
but I want you to think,and I rarely say this,
(18:35):
but I want you to think alittle bit smaller, doable.
I want you to work yourway up because like I said,
that TV appearance led to zilch interms of clients. It really didn't
do anything for me.
But when I contrast that to thatfirst year or two of business,
(18:57):
I was doing a lot of workshops.
Every time I held aworkshop, I got a client.
I built my mailing listbecause at a workshop,
I didn't need any fancy systems in place.
I was able to talk directlyto the people in the room.
So I was able to make astrong one-to-one connection.
(19:18):
You can't do that on tv. Youcan't do that on social media.
So that is how I was able to standout when it was just little old me,
I was able to actually have thoseone-to-one conversations. Boom.
Now they know who you are. Peoplewere like, Michelle. I know.
Her workshops actually ledto me being seen as a leader
(19:40):
little by little, one roomof participants at a time.
It always led to clients.Now, as my business grew,
of course, and I had a trueclient generation engine in place,
that's what I call, that's likethe next stage of business.
That's what I call the go-getter stage.Get in some of the pieces in place. Now,
(20:00):
I could do more at that point. Icould go after bigger opportunities.
They made more sense for my business,
and I was able to find clients in lotsof different ways. But my point is,
yes, you're already seen as anexpert, at least a little tiny bit,
at least to some people. And yes,
you can gain the visibility you need,
but think about doing it a little bitand a little bit and a little bit at a
(20:24):
time. What do they say? Eating anelephant? How do you eat an elephant?
One bite at a time.
There's going to be no overnight successeshere. And if you're constantly trying
to grow too fast too soon,
your expectations aren'tgoing to match reality,
and you're going to feel frustrated andyou're going to give up and you're going
to say, this whole healthcoaching thing doesn't work.
(20:48):
It's exactly like our clients.
If you have a client who thinksthat they should, let's just say,
lose 10 pounds rightaway, they're like, well,
I'm going to hire you and you're goingto be the expert and you're going to make
this all happen for me. And then theydon't lose 10 pounds in that first week.
They're like, oh, this didn't work.This is stupid. They need patience.
(21:10):
They need a system where they'remaking incremental change over time
or else nothing's going to work for them.
And the same is true for your business.
You want to get a strong systemin place for generating clients,
become more and more seenas an expert over time. And
then there's this really importantsnowball effect that starts to happen.
(21:34):
And your next best move,
we're going to figure it out togetherduring my Get More Clients Bootcamp this
March. Remember,
I got a free spot for you athealthcoachpower.com/getmoreclients
during bootcamp.
I'm going to give you lots of ways tobuild your credibility and expertise and
get more and more eyes on youand your business. But for today,
(21:55):
I'm going to leave you with one morereal story from Iceland and also from my
own business.
The other thing that I learned aboutIceland during my trip is that practically
none of the people there,
I met hardly anyone whowas actually from Iceland,
like the hotel staff, therestaurant staff or tour guides.
(22:16):
Nobody was from Iceland,they said, most Icelanders,
I think they're calledIceland. They're farmers.
So they're off doing their thing.They're not catering to the tourists.
So most of the tourismindustry depends on Europeans.
I met from countries likeGermany and Romania and Poland,
just to name a few. They come toIceland to work for a few months,
(22:40):
for a year. I think I met someonewho had been there for three years,
and they were going home soon,
which means even when Iceland wasgetting all this publicity, and yes,
they had an airport where travelerscould fly in. So that was something.
They didn't have an entireinfrastructure in place for tourists,
but they kind of figured itout, and it's grown over time,
(23:03):
and the same will be true for you.
So just like when I started writingfor some online publications,
I think this was in my first orsecond year of being a health coach,
I became a contributing healthwriter for a couple websites,
and it was an excellent way for me tobecome seen as a leader. It was like a
(23:24):
pretty big break. It wasn'tnational news sized big break,
but it was a pretty big break.
And they even told me that Icould advertise my events to
their audience, to their readers, amazing.
But at the time,
I didn't know how to collect emailaddresses If I wanted to offer a webinar
(23:47):
or a workshop or something online,I didn't really know how to do that.
I didn't have the technology, theknow-how. I could not figure it out.
So you know what I did in my articles?
I just asked people to email me,
and I gave them a certain subject lineif they wanted to sign up for whatever I
had going on. Let's say I wasdoing my Sugar SmackDown workshop.
(24:09):
I just had them email me withthe subject line Sugar SmackDown,
and I collected their emailaddresses that way. Not ideal,
but it worked. I just hadto figure something out,
kind of like Iceland importing theirstaff to handle all the tourists.
You just kind of figure something out,and you will too little by little.
(24:32):
So if you're listening to allthis today and you're like,
I don't quite feel ready. I'mnot sure if I can do this,
just go for that next step.
Like that next rung up.
It's the one that makes youfeel a little bit uncomfortable,
but you can figure it out andyou're going to make it work.
You're going to find a way.
(24:52):
Don't go hiring a PR firm for thousandsof thousands of dollars who's supposed
to be working with businessesmuch larger than yours.
That's going to be too much.
But start noticing and creatingopportunities all around you.
I'm going to help you with thatduring bootcamp. So one more time,
you can sign up for free. It's athealthcoachpower.com/get moreclients.
(25:12):
And by the way, if you're interested,
I'll be sharing some photos fromIceland to my Instagram account.
I'm at healthcoachpower Community,
and you can see for yourself some of thecool things I mentioned today and get
inspired by this fascinatingcountry and their success story.
I'll see you guys next week. Take care.
Hello there, health coaches.
I'm thrilled to be here with you andkind of getting back into the swing of
things after taking atrip to Iceland last week,
think back to maybe to when youwere a kid or a young adult.
Do you remember anybodygoing to Iceland like ever?
I don't remember anybody ever talkingabout Iceland when I was a kid.
(00:25):
If you're here live with me. If you'rewatching in the Facebook group later,
just tell me in the chat,
when was the first time that you everheard anybody talk about going to
Iceland? And I swear this hasto do with health coaching.
It's going to come back around,
but just dig in your memory for the firsttime you heard of anybody telling you
how they were going to gosee the Northern Lights,
they were going to go check outthe glaciers. Maybe if you're in
(00:49):
Europe, I know we have healthcoaches all over the place.
Maybe we even have health coachesfrom Iceland and this community.
So maybe for you guys it'llbe different, but for me,
I felt like it was only in the last10 years or so that people started
talking about their Icelandic adventures.And you guys, it really was cool.
(01:11):
I mean,
we hiked and we snowmobilethrough these amazing glaciers.
We rode horses. We saw aton of gorgeous waterfalls.
We spent time on the black sand beachesand learned about volcanoes and ate
the most delicious butter Ihave ever tasted in my life.
I highly recommend it. Also,the lamb and the fish all local,
(01:33):
but I digress the whole time.
I was wondering why had noone talked about Iceland until
fairly recently. So Ifinally asked our tour guide.
It was like the last day wewere there, and I was like, Hey,
what's up with that? I thoughtmaybe it had something to do with
(01:54):
their travel policies. Maybesomething had changed politically.
I don't know.
And he said that Iceland hadreally opened up to tourism in
2010. So 15 years ago.
I thought it was 10 yearsago, but I was close.
You want to know the reason why thathappened in 2010? Does anyone know?
(02:15):
No. It's because of this big volcano.
There was this big eruption in 2010.
One of the many volcanoes on the islandstarted erupting and it created this
giant cloud in the sky,
and that caused a big problem forair travel to and from Europe.
(02:36):
For weeks,
millions of travelers apparentlywere affected because the planes
couldn't fly. Imagine that.
So this made the news worldwide.
No one ever talked about Iceland before,
but suddenly it was thisbig deal because of all the
travel issues. So thatput Iceland on the map,
(03:00):
and suddenly it was on the news and theywere reporting about the volcano. And
for the first time,
people all over the world werehearing about Iceland as this
wondrous place where there wereapparently volcanoes and glaciers and
waterfalls, and it was all over thenews. It was getting all this visibility,
this very sleepy,
(03:20):
extremely secludedcountry was now on center
stage.
And with that tourism started to boom.
I found out that the whole countryhas 300,000 people and now they get
3 million visitors a yearbecause of a volcano.
(03:41):
I'm sharing all this with youbecause in many ways it strikes
me health coaches we're like, Iceland,
we've got great stuffgoing on. I know you do.
We got lots to share,
but no one knows about us.
(04:02):
Just like Iceland before the volcano,
it was just as beautifuland rich and amazing,
but no one was going there.
No one was paying any attentionbecause they hadn't heard about it,
and therefore no one was interested.No one was spending any money
there. Sound like yourbusiness at all. I know, right?
(04:24):
So today I want to talkabout how to stand out,
how to have your own volcano, so to speak.
You want to capture attention on alarger scale and become seen as a
leader, as someone that peoplewant to pay attention to,
someone that people want to knowmore about and spend money and time
(04:45):
with. In short, how to becomeyour own version of Iceland?
Let's do it because we wantpeople coming to you, right,
asking to become a client.
And that's not always happening, isit? Right? So does this sound good?
You want to be Iceland? Just say yesin the comments if you're here live,
if you're like, yeah, this soundslike a good plan, Michelle.
(05:07):
I need to know how to make my own volcanoerupt and we're going to get into it.
But first,
I want to talk about a big mistake thathealth coaches make when it comes to all
of this.
We think that in order for us tohave more success getting clients
or get noticed that we need
more certifications,
(05:29):
we need more letters after ourname that's going to do it,
or we need more bells andwhistles in our coaching practice.
But I want to remind you,
Iceland did not needany more natural wonders
anything beyond what it already had,
and neither do you haveeverything you need.
(05:50):
You are already amazing.
And I can say that because I havepersonally met so many health
coaches in the past 16 years.
This is not just anecdotal or what I kindof surmise from the people who are in
our Facebook group. I literally knowhealth coaches are amazing human beings.
It's about putting yourself in frontof new eyes for the world to see
(06:14):
in a new way.That's it.
That's what we can learnfrom my trip to Iceland.
So today we'll cover why beingseen as a leader matters.
What's holding you back and how toposition yourself as an expert without
feeling fake or pushy.And inside this marches,
I just announced this, marchesfree Get More Clients bootcamp.
(06:36):
I'm going to walk you through theexact steps to grow your authority and
attract clients worldwide.I only do this once a year.
It's my most popular training. So Iwant you to go register for free right
now at
healthcoachpower.com/getmoreclients.
And I'm just going to drop the linkover here in our Facebook group. Again,
(06:57):
that'shealthcoachpower.com/getmoreclients.
And now I'm seeing all the commentsfrom you guys as we've been going along.
For some reason, they just showed up onmy side. That's weird, but Shannon says,
yes, maybe a decade ago. First heardabout Iceland and Ellen says her
friend just went in Septemberand she was shocked. Lisa says,
(07:19):
I have several friends and family I knowwho have been going to Iceland started
in the last five years, so actually15 years. Isn't that crazy? But still,
we all know it's been fairly recent.
Ellen says that she needsa volcanic eruption. Yes,
we could all use this kindof PR in our business,
(07:39):
and Shannon said she just registeredfor Get More Clients. Alright, good.
Now we're all on the same page.
I'm glad to know that I wasn'tthe only one who was like, huh,
where did Iceland come from?
I also learned that theIcelandic language, by the way,
is exactly the same as what theViking spoke. It didn't evolve.
(07:59):
They're just so secluded. It's justan interesting, interesting place.
Anyway,
we're going to get you guys signed upfor bootcamp. We're going to talk more
about you getting this kind ofvisibility. But first, even for today,
have you noticed thatyour friends and family,
and even sometimes maybe someone atthe gym, someone you see pretty often,
(08:22):
they start to ask questions when theyfind out that you're really into health,
who's had this experience where youkind of get people picking your brain.
They're going to ask you what brandsyou buy, should they go vegan?
They want to know how many days a weekyou work out or which yoga classes you
recommend, right?
We're always getting that brain pickingstuff and sometimes it gets annoying,
(08:44):
but what I want to remind you isthat they're doing this because they
already see you atleast a little bit as an
expert. So if you're like, yeah, Michelle,
I want to be seen as an expert,
but why me?I'm an imposter, blah, blah, blah.
Listen, you are not starting fromscratch here just by being you,
(09:08):
the people who know you are very likely,
at least some of them are startingto think of you as a leader.
And that's why we get our brainspicked every time we turn around.
I know it's always like I wantpeople to pay me and hire me.
I don't want them to pick mybrain at the grocery store,
but the point is that they'reasking you questions for a reason.
(09:30):
So I don't want you to get stuckon am I enough or why would
anyone want to pay attention to me?
Because we already know thatto some degree they are.
It might just be a few peopleright now, but it's a start.
I remember when I left my careerin advertising, I felt like,
(09:51):
whoa,
I did not go to college for health.I only had this one measly Health Coach
certification.
And I say that tongue in cheek becausereally that's all I needed for this
career that is now 16 years and ongoing.
I didn't feel like anexpert at all at the time,
but this was true for me.I'm sure it's true for you.
(10:12):
You're like one or twosteps ahead of other people.
You might not be theforemost expert in nutrition,
but you're just one or twosteps ahead of everybody.
I remember that I knew, I knewwhat kale was, and back in 2009,
nobody really knew what kale was and theycertainly didn't know how to cook it,
and they certainly didn't know howto cook it to make it taste any good.
(10:34):
So there was that. I knew howto manage my health issues,
some of my health issues naturally,
other people didn't know that.So even if you don't feel like you could
be on a national stage,
you don't feel like aleader in the health world.
You really are to other people who arejust a few steps behind and they're
(10:55):
going, huh, wow. I wish I could do that.
I wish I was like that. I wish Iknew Something more about that.
The trick here is getting enoughpeople to start recognizing you.
We got to get perfect strangersto notice your clarity,
your confidence, your shining light.
(11:18):
That's what they're going to pay for
If you just read aboutIceland, by the way,
maybe we all learned about Icelandwhen we were in, I don't know,
seventh grade social studies class. Maybeit was two pages out of the textbook.
If you just saw that or if yousaw a couple photos in a magazine,
you probably wouldn't be like, yeah,I got to go there on my next vacation.
(11:41):
Forget Costa Rica. Forget Hawaii.
I'm going to Iceland in the middle ofFebruary, which is what I just did,
which is hilarious, butthat's not going to do it.
Just seeing a few pages in a textbook.
But when you see the massive eruptionof lava and excitement and this
feeling of danger, seeing all of thaton the news, people were like, wow,
(12:01):
that's powerful stuff. Soyou're probably thinking,
how can I get myselfon the news like that?
Any ideas of how you could get that kindof attention for yourself and your own
business? You're like,
how can a little old mecapture attention worldwide?
(12:23):
It's exciting, but it kindof feels impossible, right?
Iceland probably felt thatway too. They're like, we raise sheep. We're farmers.
We have terrible weather. Whywould anybody want to come here?
They could talk themselves right downtoo, just like any of us can. Who am I?
Nobody cares about me.
This is a really easy pitfall of ourcoaches to find themselves in and what
(12:48):
we're talking about Iceland here,
but to bring it a littlebit more into our industry,
we're looking at other healthand wellness personalities,
influencers we're like, well,I can never be like that.
I can never have that many followers.I can never do that cool thing that
person's doing,
and we feel like we have tosomehow mimic what they're doing
(13:10):
if we're going to succeed.
So I want to talk about this possibleroadblock because it'll get you
every time. Maybe you're thinking, well,
mark Hyman just to throwa name out there, Mike,
mark Hyman posts Instagram, I don'tknow, three, four or five times a day,
I'm going to post to Instagramthree times a day too.
(13:31):
I'm going to be like MarkHyman. And then it doesn't work.
You just end up wasting a lotof time staring at Instagram.
Or maybe you see someoneand you're like, wow,
they have this bigonline nutrition course.
Look how they're talking about it allover the place. I'm going to do that too.
So you do. You put somethingtogether, but nobody buys it,
(13:57):
right? You waste many, many hours, lotsof money. You still have no clients.
Anybody have an experience like that?
So if you do have someinfluence right now, and you do,
we already talked about that,but you don't have major reach.
You're not going to be on CNNand you don't have 3 million
(14:18):
social media followers.The trick, hear me on this.
The trick is knowing whatstage of business you're in and
acting accordingly.
And there are three stages I always talkabout to any health coaching business.
I'm going to mention them briefly today.
I'm going to go into a lot more detailduring our Get More Clients bootcamp this
(14:40):
March because once you see whatstage of business you're in,
it becomes more clear what it'sgoing to take to Uplevel to the
next stage. So I can't recommendthis bootcamp highly enough.
I want to make sure you registerfor free. So once again,
that's at healthcoachpower.com/getmoreclients because
I know you want to get more clients,
(15:01):
and this way you're going to be able totake the steps that make the most sense
for you wherever you are at,
with however many followers orwhatever kind of audience you have,
whatever your strengthsare in that bootcamp,
we're going to create a customplan for you to follow. Here's an
example. Here's a real lifeexample of what I'm talking about,
(15:21):
about trying to jump too far too fast,
trying to do what the big dogs are doing,
and it's just totally ineffectiveif you're not quite there yet.
This is an example from my own business.God, sometimes it is just embarrassing.
I tell you guys all thesestories, you must think,
how did she ever turnthis into a real business?
(15:43):
Because there were so manytimes it was just silliness.
So here it goes. In my firstyear as a health coach,
I met a woman who did pr and Iwas only making a small amount of
money at the time.
I just had a couple clients makinga few pennies here and there,
but I decided I was kind oflost. Do you know that feeling?
(16:05):
I decided I was going to invest$2,000 for this woman to get me some
publicity. I was going to cross myfingers like this and hope that she could
work some magic because I knew Ihad to get in front of new eyes,
and that seemed logical.
Maybe I needed to that hire someoneto do that kind of legwork for me.
So I was going to lether do it, and she did,
(16:28):
and I got some minor publicity,
little bits and pieces here and there,
but I did end up on thelocal news channel in my area
for a short morning segment. Again,first year as a health coach,
I was like 28 years old. I was terrified,
and I was going to be onthe local news, pretty cool.
(16:50):
Some people even saw me there. I wason the air, I was making a smoothie.
So that was kind of neat.But I didn't stand out.
I was just another so-calledhealth expert doing a morning
segment on their show, andit was pretty darn generic.
(17:11):
They asked me what I wanted todo. I was like, I don't know.
I guess I could make a smoothie.I had no strategy going into it,
and I had no system in placeto turn that publicity into
clients. I was thinking,oh, if I get on tv,
that'll put me in thebig times. And so I did.
(17:31):
Business did not benefit at all.
I was thinking it would kind of be likeif Iceland got itself on the news with
that volcano, and then people wanted totravel there, but then Iceland was like,
oh, we don't have an airport.They do have an airport.
But let's say they would be like,oh, we got all this publicity,
but we can't take advantage of it,
(17:52):
or we don't have any hotels.That was me.
So that was an example of trying tomimic what I thought and needed to
do on this bigger scale, whatbig influencers might be doing.
But I just didn't have a strategy inplace to support it. I was too new.
It wasn't that a right next step for me.
(18:13):
So when you're in that first earlystage of business and who thinks they're
there right now, you can just say,
I'm a side hustler because that's whatI call it. We're in that first stage.
You're kind of hustling on theside to get this thing going. Yes,
of course you want to positionyourself as an expert,
but I want you to think,and I rarely say this,
(18:35):
but I want you to think alittle bit smaller, doable.
I want you to work yourway up because like I said,
that TV appearance led to zilch interms of clients. It really didn't
do anything for me.
But when I contrast that to thatfirst year or two of business,
(18:57):
I was doing a lot of workshops.
Every time I held aworkshop, I got a client.
I built my mailing listbecause at a workshop,
I didn't need any fancy systems in place.
I was able to talk directlyto the people in the room.
So I was able to make astrong one-to-one connection.
(19:18):
You can't do that on tv. Youcan't do that on social media.
So that is how I was able to standout when it was just little old me,
I was able to actually have thoseone-to-one conversations. Boom.
Now they know who you are. Peoplewere like, Michelle. I know.
Her workshops actually ledto me being seen as a leader
(19:40):
little by little, one roomof participants at a time.
It always led to clients.Now, as my business grew,
of course, and I had a trueclient generation engine in place,
that's what I call, that's likethe next stage of business.
That's what I call the go-getter stage.Get in some of the pieces in place. Now,
(20:00):
I could do more at that point. Icould go after bigger opportunities.
They made more sense for my business,
and I was able to find clients in lotsof different ways. But my point is,
yes, you're already seen as anexpert, at least a little tiny bit,
at least to some people. And yes,
you can gain the visibility you need,
but think about doing it a little bitand a little bit and a little bit at a
(20:24):
time. What do they say? Eating anelephant? How do you eat an elephant?
One bite at a time.
There's going to be no overnight successeshere. And if you're constantly trying
to grow too fast too soon,
your expectations aren'tgoing to match reality,
and you're going to feel frustrated andyou're going to give up and you're going
to say, this whole healthcoaching thing doesn't work.
(20:48):
It's exactly like our clients.
If you have a client who thinksthat they should, let's just say,
lose 10 pounds rightaway, they're like, well,
I'm going to hire you and you're goingto be the expert and you're going to make
this all happen for me. And then theydon't lose 10 pounds in that first week.
They're like, oh, this didn't work.This is stupid. They need patience.
(21:10):
They need a system where they'remaking incremental change over time
or else nothing's going to work for them.
And the same is true for your business.
You want to get a strong systemin place for generating clients,
become more and more seenas an expert over time. And
then there's this really importantsnowball effect that starts to happen.
(21:34):
And your next best move,
we're going to figure it out togetherduring my Get More Clients Bootcamp this
March. Remember,
I got a free spot for you athealthcoachpower.com/getmoreclients
during bootcamp.
I'm going to give you lots of ways tobuild your credibility and expertise and
get more and more eyes on youand your business. But for today,
(21:55):
I'm going to leave you with one morereal story from Iceland and also from my
own business.
The other thing that I learned aboutIceland during my trip is that practically
none of the people there,
I met hardly anyone whowas actually from Iceland,
like the hotel staff, therestaurant staff or tour guides.
(22:16):
Nobody was from Iceland,they said, most Icelanders,
I think they're calledIceland. They're farmers.
So they're off doing their thing.They're not catering to the tourists.
So most of the tourismindustry depends on Europeans.
I met from countries likeGermany and Romania and Poland,
just to name a few. They come toIceland to work for a few months,
(22:40):
for a year. I think I met someonewho had been there for three years,
and they were going home soon,
which means even when Iceland wasgetting all this publicity, and yes,
they had an airport where travelerscould fly in. So that was something.
They didn't have an entireinfrastructure in place for tourists,
but they kind of figured itout, and it's grown over time,
(23:03):
and the same will be true for you.
So just like when I started writingfor some online publications,
I think this was in my first orsecond year of being a health coach,
I became a contributing healthwriter for a couple websites,
and it was an excellent way for me tobecome seen as a leader. It was like a
(23:24):
pretty big break. It wasn'tnational news sized big break,
but it was a pretty big break.
And they even told me that Icould advertise my events to
their audience, to their readers, amazing.
But at the time,
I didn't know how to collect emailaddresses If I wanted to offer a webinar
(23:47):
or a workshop or something online,I didn't really know how to do that.
I didn't have the technology, theknow-how. I could not figure it out.
So you know what I did in my articles?
I just asked people to email me,
and I gave them a certain subject lineif they wanted to sign up for whatever I
had going on. Let's say I wasdoing my Sugar SmackDown workshop.
(24:09):
I just had them email me withthe subject line Sugar SmackDown,
and I collected their emailaddresses that way. Not ideal,
but it worked. I just hadto figure something out,
kind of like Iceland importing theirstaff to handle all the tourists.
You just kind of figure something out,and you will too little by little.
(24:32):
So if you're listening to allthis today and you're like,
I don't quite feel ready. I'mnot sure if I can do this,
just go for that next step.
Like that next rung up.
It's the one that makes youfeel a little bit uncomfortable,
but you can figure it out andyou're going to make it work.
You're going to find a way.
(24:52):
Don't go hiring a PR firm for thousandsof thousands of dollars who's supposed
to be working with businessesmuch larger than yours.
That's going to be too much.
But start noticing and creatingopportunities all around you.
I'm going to help you with thatduring bootcamp. So one more time,
you can sign up for free. It's athealthcoachpower.com/get moreclients.
(25:12):
And by the way, if you're interested,
I'll be sharing some photos fromIceland to my Instagram account.
I'm at healthcoachpower Community,
and you can see for yourself some of thecool things I mentioned today and get
inspired by this fascinatingcountry and their success story.
I'll see you guys next week. Take care.
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