Building Your Health Coaching Empire with Erin Power

Ready to launch your health coaching biz? Join Erin Power as she spills her secrets on building a thriving coaching practice from scratch! Learn how to attract clients without the hard sell, find your niche, and conquer imposter syndrome. 

 

Erin shares her own journey in tackling insulin resistance for midlife women and breaks down a foolproof six-month plan to get your business off the ground. Plus, she dives into smart marketing tips, essential tech tools, and the must-have steps for a smooth, successful launch. Get ready to turn your passion into a powerhouse coaching career!

 

Episode Overview:

0:00 The Vacuum Salesman

1:54 Finding Clients

5:17 Changing the Client Search Question

8:23 Basics of Building a Health Coaching Business

13:09 Establishing a Coaching Product

14:48 Business Launch Timeline

24:10 Defining Your Unique Approach

26:58 Utilizing Technology for Client Experience

29:23 Revising the Customer Experience

41:57 Coaching Skills - Essential for Success

48:40 Cost of Doing Business - A Breakdown

55:05 Essential Tools for Online Presence

59:52 Business Expenses - Managing Costs efficiently

 

Connect with Erin at:

Submit your questions to [e-mail]

Website: primalhealthcoach.com

Instagram: @primalhealthcoach

 

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Health Coach Radio is a podcast th

Episode Transcript

(00:00):
I grew up on a little farm, a little hobby farm, sort of a rural acreage in
the middle of Canada, just a farm country in the middle of Canada.
And one day there was a knock on the door.
And that doesn't happen very often. Anybody who lived rurally probably knows
you don't get a lot of knocks on the door. So there was a knock on the door.

(00:23):
My mom answered the door. It was a man selling vacuums.
And it was a special kind of vacuum that you put water in a reservoir and you
put these scented oils in so while you're vacuuming it can be an air freshener,
and then the debris from the vacuum would go into this water canister and then

(00:46):
you would dump the water canister out in your yard somewhere to get rid of the dirt,
which is probably why they were targeting, honestly, farmers and acreage owners
because who in the city is going to want to have little lumps of wet carpet
lint all over their yard?
But anyway, it was a weird vacuum. It was a very bizarre vacuum.
And as far as I know, we weren't actually in the market for a new vacuum,

(01:07):
much less a weird new vacuum.
But my mom bought it because the man came to her door and sold it to her when
she didn't even know she wanted it.
Hi, I'm Erin Power. I'm a health coach, a health coaching educator and mentor,
and your host of Health Coach Radio.
This podcast delves into the art, science, and business of health coaching.

(01:30):
Whether you're aspiring to land a coaching dream job or to embark on your own
entrepreneurial adventure, we cover it all.
Our mission is to help you grow your career, elevate your income,
change the lives of the clients who need your help, and leave a lasting mark
in this rapidly growing field.
It's time for health coaches to make an impact. It's time for Health Coach Radio.

(01:54):
Today, we're talking about how to launch and start your health coaching business,
the basics of building and launching your health coaching practice business,
whatever you want to call it, insert language here.
And for this lesson, and this episode, I took questions from our VIP audience

(02:18):
of Primal health coach students and grads, and they submitted dozens of questions.
And 50% of the questions they came in were the same question.
And it's a great question. It's a question we've been asked so many times.
The question is, where do I find clients?
How do I get clients? Where do I find my first client? Where are the clients?

(02:44):
This is the most common question as near as I can tell on the hearts and minds
of aspiring health coaches and ones who are already in practice,
ones who have just started their education, some who are midway through,
maybe you've graduated and you're ready to get out there.
Whatever the case may be, this is the number one question.
And by the way, it has been the number one question for at least the last seven

(03:05):
or eight years that we've been teaching business to health coaches.
It's consistently the number one question. It's a great question, obviously.
So we teach this inside the Primal Health Coach course.
And the way we teach it is, where do I find clients?
You don't. They find you.

(03:26):
Because with the exception of a door to door vacuum salesman who is driving
down driveways and finding a sucker, quite honestly, who was not in the market
for a vacuum at all, but bought one anyway, that's not really how this works.
And you already know that because you're a consumer, you're a consumer of products,
and you're also a consumer of services, which is where health coaching kind

(03:47):
of slides in consumer of services.
So plumber, hairstylist, dog walker, what else, you know, gardener,
whatever services you have,
people who come, experts who come to your home to do things,
come to your house or who you go see to do the things that you aren't good at doing on your own.

(04:07):
You have vendors like this in your life.
You have experts like this in your life. How did you find those experts?
Did they knock on your door?
Are they door-to-door hairstylist salesperson? A door-to-door dog walking salesperson? No, you found them.
You found them. You were looking for somebody who has the solution to your problem.

(04:32):
And you started looking around somewhere and you found them.
So the consumer finds the expert.
But you got to be an expert.
So, but I want to go back to that question. The question I just posed to you,
which is, how did you find the experts that you use in your life?
How did you find them? That's not even a rhetorical question. That's a true question.

(04:55):
It's also an open-ended question. How did you find them?
I don't have the answer for you. I want you to think about that and answer it
yourself. You can even, if you're watching this live, you can post your answer in the chat.
How did you find your hairstylist? How did you find your dog walker?
How did you find your house painter?
How did you find your mechanic?

(05:17):
You probably searched you probably intentionally went out and searched for them,
somehow in many cases you probably did an online search okay probably popped
up popped open your smartphone and said mortgage brokers near me something like that,
yep in some cases you may have received a referral word of mouth cool my neighbor

(05:40):
uses this mortgage broker my my brother-in-law uses this house painter cool,
In extremely rare slash never cases, did you just happen upon somebody offering
these services when you weren't even looking for them?
Like the vacuum guy. That just doesn't happen. That's why I started with that story.

(06:05):
So I'm actually going to encourage you to change the question because this was
the number one question that came in today.
And I just want to blanket answer it for all of the folks who have ever always
wanted to ask this question.
And by the way, keep asking it because I love answering it. I love the fact
that you have this question, that you are thinking this way.
I want to help people. I want to create income and impact.
So where are my clients? I want you to rephrase that question.

(06:28):
Instead of where do I find clients, ask where and how will my clients find me?
And when they do, what will they find? Okay.
Let's say I'm looking for a hairdresser. I go on Instagram because,
Hey, that's a visual thing. I want to see what they do.

(06:48):
If they don't have any pictures of how of haircuts they've done.
I'm scrolling by. I'm not going to book an appointment with somebody who tells
me they're a good, tells me they're a hairdresser. I want to see what you can do.
I want to know what you do, but I want to know, do you specialize in the thing that I'm looking for?
Whatever that is, right? Hair, finish carpentry. I could list a million service

(07:09):
based businesses. you get it, right? You're looking for a specific expertise.
I need a plumber for a 100-year-old home with old pipes, something like that, right?
You need an expert who can do the thing you're looking for.
So when you go looking, you're looking for somebody who has proof of being able
to do the thing that you need help with, okay?

(07:31):
So drop into your own experience as a consumer And remember how you shop for
services and then just flip the script and now become that, become that know,
like, and trust expert in this very specific field that somebody's looking for.
Okay. Now, there's a lot to that. I make it sound easy, but there's a lot of

(07:52):
nuance to that because, FYI, health coaching is not your niche.
Gut health is probably not your niche. We got to go more granular.
Like, I don't want haircuts. I want short blonde haircuts. Do you know what I mean?
I want gray coverage. I, you know what I mean? Like I need a hairstylist who
has a specific expertise. You get it, right?

(08:14):
So we got to dial in the specific expertise. So when somebody's searching,
they say, oh, here's a person who has this specific expertise,
the thing I'm looking for.
Okay. So that takes us to today's lesson, the basics of building your health coaching business.
And today I'm going to start with, with call it a 20 minute teach on the basics of this.

(08:36):
This lesson is pulled directly from the accelerated business building course
that I teach students at Primal Health Coach Institute.
We've been teaching the basics of health coaching business building for the
last probably seven or eight years.
We zeroed in on it pretty early. We've been around for a long time as a health coaching school.
So we've been pretty early adopters to some of this business training.

(08:58):
We created our first business training lesson seven or eight years ago,
and I review it every year and it ages well because this stuff hasn't really changed.
I know the universe and the world around us has changed and the online landscape
has changed, but the basics of starting your health coaching business actually

(09:18):
haven't changed that much.
So I'm going to get into this 20 minute teach, which I've pulled directly from
our accelerated business building course.
I will circle around to some of the questions that were pre-submitted by our audience and.
There was so many, I can't get through them all, but I picked a few that I thought
were really aligned to today's topic.
And what's really great is I have so many other questions that I can do more

(09:40):
and more and more of these lessons.
I could probably create a lot of lessons out of today's lesson,
quite honestly, but I'm gonna try to keep it really focused on the basics of business building.
I think this is a crucial lesson for everybody, no matter where you are,
maybe you just enrolled in a school and you're like, I don't even know what I'm gonna do. you.
Good. Just start getting your mind wrapped around this stuff now.

(10:02):
Maybe again, like I said, you're midway through or you've graduated,
you're getting ready to launch your business.
You're going to do it as a side hustle at first because, you know, that's smart.
You don't want to just leap into something that's not developed yet.
You're going to build it while you maintain your current source of income.
That's a smart, smart way to do it.
Maybe you've been a health coach for a while and you're kind of like limping

(10:23):
it along and it's going okay, but you're like, Like, I don't know,
I never really got the basics set up here.
I need to kind of like reorient myself back to the basics.
I've been in business for 10, 12 years. My business is, I would consider, successful.
And I still revisit this list, this checklist of items I'm going to take you
through because it tracks.

(10:43):
And every single one of us, truly, if you're going to go into private practice,
even I think if you're going to go get a job as a health coach,
these steps are what we all need to do. you.
Okay, so one specific sort of caveat I want to make before I get into the lesson
is today we are talking about how to build and launch yourself as a coach and

(11:07):
your launch your coaching business.
This, this is the the thing. So how do we build and launch the thing that your
clients will eventually find when they find you when they come across you and
they start, you know, devouring your content and learning what you're all about,
the thing that you ultimately sell them into is your health coaching product, okay?

(11:30):
Remember that we're flipping this narrative. So instead of where do I find clients,
we're asking, where will clients find me?
And when they do find me, what will they find? So we have to build that thing,
the thing that they're going to find when they find us. Okay.
We also have to make ourselves findable.
So you have to make a, you have to be findable. And then when you're found,
clients have to get a sense of what exactly you do. That's how you're going to get clients.

(11:54):
You might have questions that come up about how to grow your business.
I want to make this distinction, okay? There's launching and then there's growing.
Or how to scale your business or how to earn more money.
That's normal. Normal to have those questions. I welcome that line of thinking.
I want you to think big like that, okay? Think big.

(12:15):
Use your imagination muscles. Flex those bad boys because the more you can imagine,
the more you can dream, the more you can actually conceive and achieve truly.
But scaling comes after launching. So we have to, we can't grow a thing that doesn't exist.
So the thing has to exist. We have to make a thing that you can talk about on

(12:36):
your social feed or talk about when you're at the grocery store or talk about
with your friends at the, you know, a church.
You got to make the thing so you have something to go to market with.
And then once you have the thing built, the thing, which is your coaching practice,
you can then scale it, but you can't scale a thing that doesn't exist.
So scaling is cart, launching is horse.

(12:57):
We're putting the horse in front of the cart and you can scale your business
once you've made it, once you've created it. Does that make sense?
That makes sense, I think, right?
So the thing has to exist first, you must have a coaching product to talk about
to entice clients into and then to ultimately sell.

(13:18):
Now how you do that, how you acquire your clients, that's up to you.
And there are dozens of ways to do that. And that's sort of in the realm of
scaling, you could, you can zero in on organic growth, which is kind of where
you just persistently post and wait and do your thing and your audience grows
slowly and your message grows slowly.
We're not waiting for viral moments. us. We're not going to rely on the algorithm

(13:39):
to take us viral in five seconds.
We're going to chip away at it. Organic growth, that's going to take you a good
three years, but it's fun. That time's going to pass anyway.
Meanwhile, you're holding onto your day job. You could pay for advertising,
which is going to be an investment of money and time and energy and a lot of technology.
If that's what you want to do to ramp up the, accelerate the pace of that,

(14:01):
you're certainly welcome to do that. There's a lot of ways.
You can build relationships with clinics or gyms and accept referrals.
There's many, many ways to grow, but you cannot grow until you start.
And I will die on this hill.
So today's lesson is about how to start. Okay.
With that preamble out of the way, I'm going to share an image here.

(14:24):
Now, if you're listening to this on the podcast, don't worry,
because I'm going to do my best to clearly articulate to you what I'm showing here.
Those of you watching on video, if you're watching on YouTube,
hello, Hello, if you're watching the live stream of this in our Primal Health
Coach students community, hello to you.
There is a visual, but I'm going to make it real easy to follow if you're just listening.

(14:46):
Okay.
So what I'm showing you here is what I call your six-month business launch timeline.
And I made this in a six-month timeline because when I work with our accelerated
business students, it's a six-month program.
But truly, I think you could do this in a week. Yeah, I do.

(15:08):
You could do all this in a week. You could have your business launch by this
time next week, whatever day you're listening to this.
By this time next week, you could have all these things in play if you just
knuckled down, nose to grindstone, which by the way, you're going to have to do.
Like you're going to have to do some work. But honestly, it's not as hard as
you think it's going to be, even if you're not tech savvy, which I'll talk about.

(15:32):
But I'm going to give you six months. Okay, and now what you see here,
what we're gonna take you through here is this chronology.
It's a chronology, month one do this, month two do this, but truly,
quite honestly, I believe,
that this kind of this stuff all happens at the same time. There's no real tidy chronology to this.
You kind of have to do a lot of things at the same time. It's busy. It's very busy.

(15:56):
And I've shared this anecdote with you guys so many times.
I reflect back on my business building days with tremendous joy.
It's one of the greatest times of joy in my life. The time I spent building a thing of my own.
I still smile when I think about it.
It was hard at the time, and i look back on it with tremendous complete fondness

(16:18):
absolutely and you will too okay so here we go number one month one you need
to get very clear on your specialty.
Now this is how i personally teach this whole niche conversation so you probably
know on some level i'm i gotta zero in on my niche i gotta figure out what kind

(16:39):
of person this is what color their hair is what kind of car they drive and how
many bedrooms are in their house no i I don't think you start there.
I truly don't. Start with you.
What is the thing you want to be known for? What is your expertise?
Now, you're going to have to muscle up and accept the imposter syndrome that
comes when I declare you an expert in something.

(17:00):
When you're declaring yourself an expert in something, you're going to feel a certain kind of way.
You're going to say, what, me? I'm brand new. Doesn't matter.
This is an inside job for right now. You have to decide what kind of expert you are.
I am an expert in what what
is the thing you know you can help people with
so for example my expertise is mild to moderate subclinical insulin resistance

(17:25):
in midlife women now my clients are also perimenopausal because that's just
how the passage of time works but 12 years ago we weren't perimenopausal now
we are it's all good but it's this mild to moderate subclinical insulin resistance.
Do I go to market as Erin, the expert in mild to moderate subclinical insulin
resistance? No, I do not.
Because my clients don't even know that they're insulin resistant because it's subclinical.

(17:48):
No one's, it's not showing up on a blood test. They just have these symptoms,
these sort of metabolic dysregulation symptoms of like sort of slow abdominal
weight gain that's stubborn and seems, you know, resistant to diet and exercise.
And, you know, there's these intense sugar cravings that just came out of nowhere.
And there's brain fog and hangriness and moodiness and all these symptoms that

(18:10):
I had myself when I was battling prediabetes and my clients who maybe are maybe
not prediabetic but getting there are feeling. So I'm the expert in that.
I am an expert in that. That's the only thing I really, really know how to do.
I am not going to help you get a six pack for a bikini contest.

(18:31):
I'm not going to help you resolve your endometriosis symptoms.
I'm not going to help you, you know, prepare for pregnancy.
I just, that's not me. I don't have that expertise. Somebody else has that expertise. Thank goodness.
I have one expertise. I do one thing. And I've only done this thing for the last 12 years.
Years, parenthetically, I've changed in 12 years as have my clients,

(18:52):
but truly my expertise grew as I aged and as my clients aged,
I zeroed on that one expertise 12 years ago, and I stuck with it.
And then it naturally evolved. And so as I evolved, and so the thing,
the expertise you pick today, the point I'm getting at the expertise you pick
today, it can and probably will change and evolve.
And that's cool. That's baked in the cake. So just, you know,

(19:12):
hang on, because that's going to happen but it doesn't matter because
for starting for starting your business you have to start with today don't worry
about what's going to happen in five minutes or five years what today are you
the expert in get clear on your specialty what would you consider yourself what
would you be proud to be a world leading expert in i know that just flared your
imposter syndrome again i get it,

(19:35):
but this is again this is just for internal purposes only.
I'm a world leading expert in mild to moderate midlife insulin resistance in
women Nobody has to know that I'm not putting it on my Instagram bio,
but I have to walk that talk.
So now I've put on this costume, this superhero costume, this world-leading expert costume.

(19:55):
Now I got to find, I got to figure out who these people are that need my help.
Well, I know who they are. They're people like me.
They have these symptoms. They're living with this experience.
I really want you to think about the experience of what your client is living
with. because gut health doesn't it does not speak to a lived experience bloating
constipation IBS now you're talking okay.

(20:20):
Um autoimmune symptoms now you're talking these all shore up
to gut health ultimately but you got to zero in on the thing that is keeping
people awake at night the real problem that they have what's the real problem
they have the real problem they have is not gut health the real problem they
have is i have ibs and i can't go anywhere because i need to be within 10 feet
of a bathroom at all times are you kidding me like if you can solve that for somebody buddy?

(20:45):
Who's not going to jump in on that? Do you know what I mean?
So this is all in month one. This is the starting blocks.
Get clear on your specialty, then know who needs your help with this thing.
And then develop a rough draft of your solution. What?
That sounds really like we move quickly, doesn't it? Well, yes.
Remember I said that all this stuff happens concurrently.

(21:05):
So it's not like we're going to spend, you know, weeks and months just ideating
and daydreaming and sketching out this avatar client.
We don't have time. You gotta get to business here, okay? We gotta get going.
You don't have time to belabor the process of determining your niche.
Just decide and move, okay?
I'm an expert in this, I move on. Now, you've picked your expertise.

(21:27):
What's the first thing that your client will need to do to begin resolving this, right?
Maybe your IBS client, let's keep going with this IBS person.
Maybe the first thing they're going to do depending on who you are okay
so this is where it gets fun maybe you do a low
FODMAP diet so we're going to talk about

(21:48):
FODMAPs I'm going to teach you about how these like this cluster of foods can
really harm the gut or you know set up some gut symptoms that are that are unpleasant
maybe you're like paleo primal person and you're like first thing we're going
to do is eliminate grains we're just going to get the grains out of your diet
maybe Maybe you're a carnivore coach and you're like,
the first thing we're going to do is take out all plants, right?

(22:10):
Do you see what I'm saying? Like the solve, the first step for IBS depends on
you and your personal point of view.
What was the first thing you did to resolve your theoretical IBS?
What was the first thing you did? Right?
So for me in my mild to moderate insulin resistance program,
the first thing I did was I started eating breakfast.

(22:32):
I know all of the fasting coaches just clutched their pearls.
But for me, the first thing I started doing was eating a very protein forward
breakfast to help regulate my appetite and my blood sugar, which was insane
because I was pre-diabetic.
So what's the first thing my clients do? All right. right, first thing you do,
Sally, is we're going to get you eating a big protein for breakfast.

(22:52):
Let's talk about how you're going to do that. Now I'm in coach mode.
So if my program didn't exist, and I was starting today, all I would need is
to know that the first thing they're going to do is start eating breakfast.
Maybe the second thing they're going to do is, you know, eat a bit more protein
at every meal. Maybe the third thing you're going to do is, I have a circadian
meal timing sort of philosophy that I fold into my program.
And you know what, we're going to fold in a little anti inflammatory stuff just

(23:14):
because I think most people come in in flames. So look, I've got these four
sort of big rocks that people are going to go through.
Breakfast, protein, circadian meal timing, and anti-inflammatory nutrition.
That's going to be the rough outline of my program. Those are the kind of four
big things that they're going to need to accomplish in our 12 weeks together.
Let's just go with 12 weeks to keep it simple.

(23:36):
So you have your rough outline. Just know what the first few things,
the big things that you did to get healthy, the big things that you think your
ideal client's going to need to do to solve solve this problem,
what are they? The big things. Now, I just want to put this out there.
They can't be food, nutrition, sleep, stress.
It just, that's nothing. It needs to be more specific.

(23:57):
Because we're all doing food, nutrition, we're all doing, what did I say?
Food, movement, sleep, stress. Food, movement, sleep.
We're all doing that. We're all doing food, movement, sleep,
and stress. That's table stakes.
But like, what's your spin on that? What's your specific proprietary kind of process there?
What are the things that they're going to do that's really maybe unique to you.
By the way, parenthetically, again, it might not be that unique.

(24:17):
You might say, but it isn't unique.
It's the same thing that, you know, everybody's doing.
Every primal health coach is doing it. Every plant-based health coach is doing
it. Every carnivore health coach is doing the same thing.
You can't think that way. You do have a unique point of view.
And by the way, the person who's working with you found you and wants to work with you.
They think that you have a unique point of view. So you better step up to the

(24:39):
plate and believe you do too.
Like none of us is going to invent something brand new, okay?
So we got to forget, we got to divorce from that potentiality.
You're not going to come up with something brand new that's never been seen.
Come on. It's a hundreds of trillions of dollars health, wellness,
diet, beauty industry where it's all been invented and reinvented millions of times.

(24:59):
Your opportunity is to be a person that helps another person execute the behaviors
that are going to help them feel better and solve the problem that they've been dying to solve, okay?
Keto, carnivore, paleo, AIP, SCD, low FODMAP, so many diets, so much confusion.
And if health coaches are having a hard time keeping up, imagine how clients must feel.

(25:22):
To make sense of it all, Primal Health Coach Institute partnered with registered
dietitian and health coach Martha Tittenborn to create a comprehensive functional
therapeutic diet specialist certification.
This flexible online course dives deep into the many different types of therapeutic diets.
You'll learn the purpose of each of these diets and how to help your clients

(25:43):
map out a nutritional plan to resolve their specific health issues.
As a certified functional therapeutic diet specialist, you'll help people reach
a deeper understanding of food as medicine and transform their lives for the better.
Find out more at primalhealthcoach.com.
Okay, month two. So now you've got this rough framework of what you do and how

(26:06):
you're going to do it. Now you're going to start playing with technology and logistics.
Look how I use the word play. Play with technology and logistics.
I want you to have fun with this. I actually had a couple questions come in
about technology, which I'm hoping I can get around, have some time to get to the questions here.
But what is the customer experience from the moment they connect with you?

(26:27):
So you got to start thinking about this. You know, we're worried about where
we're going to find clients.
I want you to think, like I said earlier, what happens when they find you?
Is this set up? Does it feel like a slick professional experience?
Do you have the air of an expert, a professional?
Is it really clear how they book a call with you? Is extremely clear how they

(26:48):
can learn more about what you do? Is there somewhere for them to go?
Or is it a pretty clunky kind of back and forth, unslick, high friction experience?
So you want to start thinking about technology. I'm going to go through a bit
of technology in the Q&A portion, but there's just some basic tech that everybody
should have it's extremely basic and it's not that expensive and i'm going to

(27:09):
go through it when i get to the q a portion here,
but think about it let's say you're applying your trade you're you're posting on instagram,
I'm just going to go with that because I truly think you should be there.
I said it. I just don't know why you wouldn't. There's 3 billion users on Meta.
Your clients are on Instagram, even though we hate it.

(27:30):
That's where your clients are. And it's a free marketing tool.
So seems like a no brainer to me.
So let's say you're posting up on Instagram and somebody has been following you quietly.
Maybe they're not even following. You don't even know. They just come out of
nowhere. They say, Hey, I've been really, I've been, you know,
following your content for a while.
I really like what you have to say. I think maybe you could help me.

(27:52):
How can you help me? How, how? Maybe they get into your DMs and they start asking you how.
Is it gonna be this very clunky back and forth? Oh, hey, great to see.
Well, I guess the first thing we could do is maybe we could have a phone call
and I can talk about, you can tell me some stuff about what you do and what
you need and I'll tell you what I do.
You know, what time works for you? And then they'll say, oh,
I don't know, I can do Wednesday at 3.15.

(28:12):
And you say, no, I can't do the 3.15. By the way, what time's on your,
You can see that this DM conversation is not going well. It's just high friction.
The person's going to tap out. They're not invested in you yet.
They're interested, but they're not that invested that they're going to engage
in this long, very high friction, clunky back and forth.
So an even better experience, for example, is somebody finds you,
they send you a message on Instagram and they say, hey, I'm really interested

(28:35):
in what you're doing. How can I learn more about working with you?
Hey, Sally, great to hear from you. Please click this link to book a call.
Boom. And she clicks the link and goes to a calendar. and these things are so
slick and the consumer knows how to do this because the consumer does this with
their hairdresser and their dog walker.
They already know how to use an online booking tool. We're already using these things.
They already know how to use an online form, right? So if you're getting an

(28:55):
intake form from a client, use Google Forms, use an online form because people
know how to fill in forms on their phone.
This is the world we live in. We might not like the technology,
especially as health professionals.
We're just a little, we're a little skeeved out by being on our phones all the
time and encouraging people to do things on their phones, but they are.
Like, they just are. We're not, you can try to be an analog health coach.

(29:18):
It's just going to talk about slow. That's going to take a long time to grow, quite honestly. Okay.
So play with technology and logistics. What is the customer experience when
they find you and they want to sign up with you?
Use this feedback to revise your rough draft.
So now you're thinking, okay, well,
so if a person crawls into my DMs tomorrow, do I have a booking tool?

(29:42):
No, I don't. I better get one signed up, set up.
Do I have like a Zoom account? Maybe I should get one of those so I can run
the call or maybe I'll just do it on the phone. It's no big deal.
And then what if they say yes? What if they say yes to me tomorrow?
I think playing this game, like what if they say yes tomorrow?
What if tomorrow you have a client signing up with you? Well,
I'm gonna need an intake form.

(30:04):
And then how am I gonna deliver these first lessons? Like the first,
the sort of the first IBS lesson, how am I gonna deliver that?
Will that be a document that I write and email to them?
Is that gonna be a Google doc that lives online and they get a link?
Is it going to be living inside a learning management system or a coaching platform,
which i'll talk about that technology in a second how are

(30:24):
they going to learn this stuff from me right so start you might have to revise
your program rough draft once you start thinking about actually taking a client
through it what do they need to know how to do should i have a shopping list
wait should i have like a recipe guide like all these things am i going to need
to make a list of foods to eliminate because if they're doing low fodmap they're
going to need to know what those are, blah, blah, blah.

(30:45):
Suddenly, you know, clarity will emerge when you consider that there's a person
coming into your client roster.
Oh my gosh, what do they need to learn? What do they need to learn? What do I need to make?
You're making a lot of content. You're making a curriculum. So let's just put that out there.
You have to create a curriculum that your client goes through so they can learn what to do.
And then as the coach, you're going to help them to do it.

(31:06):
Curriculum and coaching. That's really the recipe for a coaching product.
Okay, I've got this listed under month three. Start marketing.
Put yourself out there as an expert who's created a specific solution.
But don't forget, I don't believe you wait until month three to do this. You do this today.
You do this today. Today you start an Instagram account if you haven't already

(31:30):
and you post as though you are already a successful expert who solves the problem.
Because the post isn't going to be, I'm Erin, I'm a successful expert who solves
a problem. and the post is going to be something like, have you ever needed
to take a nap in the middle of day at the day at work?
Yeah, me too. When I was pre-diabetic, I would have to sneak out to my car pretending

(31:51):
I was going for a cigarette break.
I wasn't even a smoker so I could have a nap because otherwise I couldn't stay awake at my desk.
I literally wrote a post like that one time and I got so much engagement on
that post because that story I told resonated with people who have the problem that I solve.

(32:12):
So when you're thinking about what to post, don't post about you being a health coach.
This question actually came in in the Q&A. It was like, how do I announce that
I'm a health coach on my Instagram?
Don't. Just start just living as a health coach. If you go to my Instagram,
you're not going to see me posting like, hey, just I'm a health coach.
I'm talking about me. I'm talking
about them. I'm talking about the lived experience of being a them.

(32:35):
So I put this in month three, but quite honestly, you should start talking about
the solution that you have immediately, even before it exists.
Because here's the deal. Here's the deal.
There's the stakes couldn't be lower. Like you start talking about it.
And you're thinking, oh, heavens, I can't talk about it doesn't exist yet. That seems fraudulent.

(32:55):
Like, don't worry, nobody is going to engage with your content for a long time.
You're you're truly posting to no one. So there's, there's no reason to feel
shy, because virtually no one's going to read it. But I'm being really honest with you.
It doesn't matter that the program doesn't exist because it will.
And then when somebody starts finding you, when you're, for example,
your Instagram following, if that's what you're doing, not the following,

(33:17):
but your engagement, if your Instagram engagement starts to pick up and people
are starting to read what you write, they're going to scroll through your profile
and see weeks and months of content.
They're going to think, oh, this person's truly in business.
If they don't see anything, like if I go to a hairstylist page and they don't
have pictures and posts, I'm thinking, I don't know, are they in business?
Can they help me? Do they do the thing that I need? Do you know what I mean?

(33:38):
So you're creating a body of work and it doesn't have to be perfect because
truly virtually no one's going to read it. But I want you to put in the you
need to put in these reps.
This is how you're this is how you're going to this is how clients are going
to find you remember that they're going to find you when they do find you what will they find?
And says in month three here, the second bullet point says meanwhile,
while you're doing all that while you're posting every day or every week or

(34:00):
whatever you decide. side.
Meanwhile, get the wheels in motion and start building. So quite honestly,
the big the meat of the accelerated business program that I teach at Primal
Health Coach Institute is about building the program, the curriculum.
So find a tool that you like.
You could be building your.

(34:26):
You could write them as Google Docs. You send the links to your clients.
You could build it into a learning management system like Kajabi or Thinkific.
There's a lot of them now. There are coaching platforms like ones we like are
Coach Catalyst, Practice Better, you name it.
There's lots and lots and lots of ways for you to host content.

(34:47):
Oh, the new one, the new one.
A school is a great one. School is a community curriculum calendar,
kind of all in one, really, really designed for like online businesses and coaching
businesses quite honestly.
There's a lot of tools. I couldn't even begin to name them all.
And I don't have any affiliate relationships with any of them to share with
you. I'm just listing ones that I know.
But you're going to need to start building this curriculum so that it exists.

(35:08):
So when this client shows up
tomorrow, metaphorically, there's something that you can enroll them in.
Think about it. Again, I'm going to hammer on this point because I just think
it's so crucial and it's quite overlooked when people are thinking about this
stuff even when people are teaching it.
It's the notion of the customer experience.

(35:30):
If I show up in your calendar and we do a discovery call, I want to know that
you've got a slick system in place.
All right, let's get started. First thing we're going to do is I'm going to send you an intake form.
Once that comes back to me, I'm going to get you enrolled in my online curriculum.
I'm going to send you the first lesson.
In the meantime, I'm also going to send you a link to my client agreement etc
etc here's the link to pay let's take care of that right now like i want to

(35:53):
know that you have systems so that i can trust that you are a true expert professional,
with a high value program that i'm getting the value for my
investment of time energy and money if i'm the client i need to know that the
value is there so what is the customer experience does it feel high value or
does it feel kind of like it's been cobbled together just try your best to pre-imagine

(36:16):
and practice taking pretend clients through your journey.
Okay, month four, again, product development,
give yourself several weeks to put your nose to the grindstone and build the
thing, start writing, you're going to write and write and write your curriculum
is going to involve a ton of probably writing, you're going to pull from all

(36:38):
the knowledge you have all your personal experiences as a person who's got maybe
gone through health journey,
all the podcasts you've listened to all the books you've read,
everything, right, you're going
to pull from your ginormous body of knowledge to create a curriculum,
it's probably going to involve a lot of writing i i typed the keys off my keyboard
i still have this macbook i pull it out every now and then show it to you guys

(37:01):
i'm going to spare you the macbook demonstration today but i typed the keys
the letters off my macbook keys.
Writing my curriculum it was long it was so wordy it was so over complicated
and and in the years since then it has simplified and shrunk and and i've cleaned
it up and i've modified it changed changed it, and rearranged it,

(37:22):
you will be iterating this content forever.
This is your thing now. This is the thing that you're building that you own.
It's not a one and done. It's constantly, constantly iterating,
but you got to build it first.
So just don't worry about what it's going to become.
Please don't worry about what about if the research changes?
What about if I change my mind?

(37:42):
Don't stress. We're in the moment. We're present. We're doing this right now.
Start writing. Start writing the whole thing.
Write chapter one. Write chapter two. Week one. week two week three week four
you know however whatever way you want to do it just begin writing.
Okay so when i for example my protocol like i
shared with you my four sort of little pillars right so

(38:03):
we have the the breakfast thing so i wrote a
whole chapter on like why brek why is breakfast important for somebody like
us why even how have you been told not to eat breakfast uh what happens when
you eat breakfast metabolically blah blah blah why a protein breakfast instead
of like a carby breakfast etc i can write i could write a book on breakfast and i did quite honestly,

(38:24):
and since then that book has become a pamphlet which
is way way more gettable for my client but that's okay you got
to start with the book and then you're going to whittle it down to the pamphlet
then i have a book i wrote an e-book on um why protein is such a crucial metabolic
helper how the different fuel substrates behave in the body why satiety signaling
is such a crucial metabolic signal this is my my process yours is going to be

(38:48):
different i'm just i'm just bringing you into to mine.
And I wrote and wrote and wrote and wrote a book about protein and fuel and satiety signaling.
Then I wrote a book on circadian meal timing.
This is a big, this is sort of a proprietary spin in my program.
If you're wondering what I'm talking about, don't worry about it.
But I wrote a whole book on that.
And then I wrote a book on why we want to maybe try to dial down the inflammatory load in our diet.

(39:10):
These ebooks originally were emailed to my clients, but it was slick,
right? This is back before I had any technology, I emailed them.
All right, Sally, here's four eBooks I've written.
You don't have to read them all. Where I'd like you to start for today is eBook
number one, the breakfast book.
I want you to read the first seven pages about why and how I want you to concoct breakfast.

(39:32):
And that's what you're gonna work on this week, right? But you have to do this
writing and you will literally be in these documents, editing them,
editing them, editing them over and over.
Every time a new client comes through, you're gonna add and delete.
New client comes through, you add, you delete. New client comes through,
add, delete. Your clients are gonna help you build and iterate your program.
Oh and month four the second bullet point is continue to

(39:56):
obsessively talk about yourself as an expert so
you're constantly marketing congratulations you are
officially your own social media and marketing manager you have to do it yourself
probably sure you can outsource that i'm not going to talk about outsourcing
on this teaching session because it's not pertinent to the starting that's a
that's a growing kind of thing but you just keep talking about it and by By

(40:19):
the way, if you happen to visit my Instagram feed,
I talk about the same thing over and over and over again.
I'm never surprising anyone with a new point of view or something completely
flashy and out of left field.
I'm not trying to impress anybody with my vast expanse of knowledge.
In fact, I want to impress people with my very focused, narrow knowledge.

(40:40):
I only know this, but I know it really well. So I only talk about the same thing,
because I know the question comes up often like, I don't know what to post.
Yeah, you do you think and talk and listen to stuff all the time you have content
roiling around in your brain Just put it in your Instagram feed so people know
what you care about what you can do what you think is important.

(41:00):
Okay, then month five prepare for clients check your booking and payment systems
work out the kinks of your product So you have some technology in play which
I'm gonna run through some technology here really quickly,
But just make sure that it's, again, I will, I will continue to flog this concept
that it has to feel slick, there is few hiccups, the less friction in the process, the better.

(41:25):
So people believe that you are a professional because you are, because you are.
Maybe practice selling and practice coaching. So coaching, quite honestly, is a business skill.
You want to know what skill to shore up to really be successful? Coaching.
Yeah. If you're an awesome coach, if you can transform people, you will be successful.

(41:52):
If you have no hot clue how to help people and coach them, then you got to learn how to coach.
So I hope your coaching school taught you how to coach. That's all I'm saying.
You can be a, you can know everything about macros, nutrition,
you can know everything about autoimmunity, you can know everything about,
I don't even know, blood lipids.
But if you don't know how to coach, I don't know how you're going to actually help somebody.

(42:14):
I mean, they could already go to the doctor to get a lecture about blood lipids.
They don't need that from us. They need help executing in their day-to-day life.
You're going to have to meet them as a partner that's coaching.
So I hope you feel confident in your coaching skills and if you don't i'll tell
you what this is a good little hack.
Getting better at coaching feeling confident in your
coaching skills is a wicked business tool because

(42:37):
the second you feel that confidence i i can help people you're going to want
to go to business your imposter syndrome will vanish the second you know how
to you feel confident your coaching abilities and then it goes back to selling
at some point you have to get on the phone and have a sales or enrollment conversation
with a prospective client,
a selling conversation is a coaching conversation.

(42:59):
You wanna get to the root of their dreams, their pains, their goals,
why that's important to them.
That's coaching, right?
The declaration of price and
the enrollment logistics at the end of a discovery call is just logistics.
You have to get them to understand why they can't go another second without
your solution, without your help.

(43:20):
And that's coaching. Okay.
Now, month six here on my little document, if you're looking at it,
it says launch. Congrats, you're now in business.
Iterate and refine forever. And the next steps would be leverage and grow.
Leverage what you've built into other programs. So if you've built this one-on-one,

(43:41):
bespoke, really specialized, client-oriented program,
well, once it's built, you can leverage it to a small group program or a 30-day
challenge or whatever you want to do.
But um remember that I this is
a six-month timeline but I truly believe you could do this in
one week you could do this in one week if you

(44:04):
came to my house we could have this done by the end of the weekend but you gotta
you gotta want to do it you gotta believe you can do it you have to suspend
all of your self-limiting beliefs that you're not techie enough and you don't
like social media and you don't know what you're doing and you're not you don't
have a six-pack and you don't have any testimonials you don't have a following
nobody knows who you are It doesn't matter.
You don't need any of that stuff to launch your business at all, period, okay?

(44:29):
Okay, that was a quick run through.
And I do see a few comments coming in, but what I wanna do really quickly is
to make sure that I go through the pre-submitted questions.
And because there were some good ones, okay? There was, again,
there was like 75 questions submitted. Half of them were, where do I find clients?
Which I already addressed that one.

(44:49):
But Olivia asked, what would be the most essential parts to have set up before enrolling clients?
Super good question. Love the way you're thinking. So borrow from Olivia's curiosity.
If I was going to enroll a client, what would I need to have?
Like brass tacks, bare minimum. Well, I just went through it with you, right?
A way for people to find you and learn about what you do. So get the some kind

(45:12):
of platform. Okay, you can choose.
You can do social media, blog. blog, you can hit YouTube, you can you can put
pamphlets up, I guess at the Starbucks, but I just think that's going to be
really slow. But whatever feels comfortable for you.
Social media is going to be faster and broader reach in person is going to be
slower and more narrow reach completely up to yourself how you want this to go.

(45:36):
But somebody has they have to be able to find you and know what the heck you
do has to be really clear what you do.
There has to be a low friction way for them to get
in touch with you so they can get into your calendar probably they're going
to need to get into your calendar to book a discovery call with you so do you
have a system for that that's very low friction so i
gave that little anecdote before if the client is in my email and

(45:56):
i'm like what time works for you i don't know what time works for you well i
can do wednesday at 9 15 oh i can't do 9 15 can you do 7 45 no i can't do that
what time zone are you too many it's that's too much it needs to be click this
link to get in my calendar those booking tools are one of your most essential business tools.
I'm going to go through business tools shortly, like I've been foreshadowing this whole time.

(46:18):
It's one of the most essential business tools you can have. Very inexpensive,
1 million percent worth the very tiny investment of money.
Booking link, boom. Makes it easy. They can put it in their time zone.
They can find a time that works for them and you, and it's done.
And they're in your calendar. So next up, I would say you need an intake form.

(46:39):
So we need some way when they say, yes, great, here's your intake form.
Please fill in this intake form because you're going to need to know some things
about this client, have things on record about them, their name,
their age, what they want to get out of the program,
Some of their nutrition status, their health history to a certain extent.
I don't think health coaches generally need a deep medical history.

(46:59):
So we don't have to worry about HIPAA compliance.
Quite honestly, health coaches are not bound to HIPAA because we're not actually
collecting medical information. Why would we? We're health coaches.
So, you know, how do you eat? How do you sleep? How do you stress? How do you move?
What's keeping you awake at night? What do you want to fix? How do you feel about that?
What would you like it to look like if it was successful? Your intake form is

(47:19):
more of like journal prompts, truly, in the health coaching realm.
The intake form should also be digital and mobile friendly.
So we are not sending PDF forms that somebody must print out.
That's not happening anymore, okay? We're not doing that.
Use a Google form, use some online form of any kind.

(47:40):
There's a hundred types of online forms. They're all optimized for mobile.
Your client is going to fill in the intake form on their phone probably so get
you an online intake form you need a way to take payment you've got stripe which
i would say the industry standard,
stripe is um just a just an amazing service i can't recommend it enough it's

(48:04):
like the it's the gold standard for taking payments creating invoices so you
can pay links right to your bank It takes a little service fee on every transaction,
cost of doing business, maybe 3%.
You know, I, to me, if my, when my service provider asks me to send them a Venmo,

(48:26):
I just immediately think, are you a pretend expert?
Are you like, I want to use my credit card. I want to be able to have a receipt
that I can submit maybe for reimbursements to my HSA if that works,
you know, whatever it might be.
So that's why I think Stripe is what you go with because you can take credit
card payments. Health coaching relationships tend to be medium to high ticket investments.

(48:48):
So they might not have a couple grand in cash that they can Venmo you,
but they can put it on their credit card.
So you need something like that. You need a client agreement.
I can't help you write your client agreement.
I'm just not allowed to do that because I don't know where you live. I don't know what you do.
I'm also not a lawyer. So I'm not going to help you do that,
but you can write it yourself, take it to a lawyer to get just, you know, buttoned up.

(49:15):
Also, we have a really great relationship with Corey Sterling of lotisfun.com.
This guy is doing it for health coaches. He's a lawyer that will create your
whole, your whole legal sort of documentation suite for you.
So you need a client agreement, something for the client to say yes to.
Yes, I agree to these terms.
So I need something like that. up. And then you will need one lesson,

(49:39):
one lesson for your client to execute.
So let's go back to this IBS person.
Let's say you're a pay old school paleo coach.
Lesson number one will be.
For this week live without grains try to take grains out of your diet for this
week there's one lesson here's why here's why grains are maybe irritating your

(50:00):
gut and here's why you don't really need them and here's what you might expect
if you eliminate grains here's a little ebook on eliminating grains to resolve
ibs so sally your new client because it's always sally,
you say sally welcome to my awesome ibs program whatever the name of it is don't
call it that because that's not a great name.
But whatever you're calling your program. For the first week,

(50:23):
here's your protocol. I just want you to take this ebook. I'm emailing it to you, whatever.
In this ebook, you're going to see that I'm asking you to eliminate grains.
Let's have a conversation about how you're going to do that.
Hello, that's coaching.
So the conversation is the magic. The protocol is the sort of like the instruction
manual, but the coaching conversation is how you help people execute.
And that's where the magic actually happens.

(50:44):
That's all you need to get started olivia that list
of things and you you tell
me you could get that set up today every single one of
you could get those things set up today you could it doesn't take six months
like i showed you before that list of things you could get done in one day all
right michelle asked how much does it start uh cost how much does it cost to

(51:11):
get going and actually there was a lot
of questions around the cost of cost of doing business.
So listen, guys, starting a business costs money. Like it's not free.
But starting an online business is really inexpensive.
So just putting that out there. If you want to have a brick and mortar location,

(51:32):
an office, where people come to you, that's expensive.
So but you can do that if you want. But you want to start an online line business,
a virtual coaching practice, not that expensive at all.
So what I was going to do is run through my business expenses with you,
just really at a high level.
I'm not going to show you my spreadsheet, but I'm going to pull some line items from my spreadsheet.
I have a spreadsheet that catalogs my monthly and annual business expenses.

(51:56):
Now, my business is large.
So I have a lot of moving parts that you don't have. It's established, right?
I've got the basics, like I've asked you guys to have and I've leveraged and
grown my business. I have a lot of extra business expenses.
Right around now, my business expenses are running somewhere in the neighborhood
of $850 a month. But yours won't. Okay.

(52:18):
So here's, I'm going to actually share my iPad screen and run through this with you. Give me one second.
To do that. So on my spreadsheet here, first things first, we go through the list. Okay, the G Suite.
So I'm going to put G Suite up here. G Suite. Now you have to put up with my penmanship.

(52:39):
G Suite is Google. And this is my email, my professional email.
So I, you know, bought a web domain, which I'll talk about in a second,
but I'm just going in order that this shows up on my spreadsheet.
I recommend having a Google business account because you can manage all your
emails and communications and you know, it's Google. I would just, I would just get it.

(53:00):
I have about five, four or five email addresses.
So for my, for me, my G Suite's a little bit more expensive.
It's about 40 bucks a month, but yours won't be that much.
Yours will probably be more in the neighborhood of, I want to say when you get
started for one email address, I think it's it's 10 bucks a month. Okay.
But I think it's about 10 bucks a month to just have one email address,

(53:21):
sallyatmyawesomehealthibsprogram.com. Right.
Let me go a little bit more chronologically here. So GoDaddy,
which is where I bought my web domain.
So I'm just going to put domain, domain hosting.
Okay. Domain hosting. I use GoDaddy. You could use any one of them.
The domain, the cost for my website domain, eatsimple.ca.

(53:48):
Crew, it's 30 bucks a year. That's $3 a month, okay?
I don't pay it monthly, I pay it annually, but let's just break this down by
month so you can see. Cheap.
You guys wouldn't know how many, you would, you'd make your head spin if you
knew how many domains I bought because they're so cheap.
But you're gonna wanna buy a web domain because you're gonna need a website,
which brings me to my next expenditure.

(54:11):
I use Wix to build my website.
And I pay $235 a year for a premium website if that breaks out to 20 bucks a month.
You need these. You need these things because this is your email.
G Suite is your email. Web domain is hosting your website.

(54:34):
Wix is the actual website itself. These things you need. You just need these.
I mean, it doesn't matter to me if you are a health coach or a hairdresser or
a dog walker, you need all of these tools.
Okay. What else do we have? So, oh, the booking tool.
I use Acuity scheduling. You could use any one of them and I pay.
There are free versions. It can be be zero dollars, right?

(54:56):
I pay for like an upgraded one because I think it can attach forms.
I can take payments. It's pretty cool.
Acuity, I pay $19 a month. These are just my numbers.
There's so many tools in all of these categories that you could find cheaper
and freer ones. But you know, let's just look at mine just to keep it simple.
DocuSign. So I use DocuSign for my client agreement. And this is an online agreement signing tool.

(55:21):
You've probably all used it. In fact, I I guarantee you've all used it if you're
part of a health coaching school.
I pay 25 bucks a month for that. That's so my clients can digitally sign the
agreement, which I had created and vetted by a lawyer. What else do I have here?
Okay, now we're getting into, okay, now there's only two more things.
I have a, we have to host our curriculum somewhere.

(55:43):
Now, I host my curriculum, my coaching program on what's called an LMS,
learning management system.
I use one called Thinkific. you might use Kajabi you
might not use it at all you might use the G Suite
you might use Google Docs which is free
you know you've already paid for the G Suite but Google Docs is free but I use

(56:05):
a learning management system it's a it's an online curriculum builder so I can
really easily build and tweak and adjust and enroll people into my curriculum
and they can move through it digitally and here's the thing with this is this
this is variable this this is always going to be a variable
cost depending on how many courses slash students you have.
So consider that I've been in business for a long time. I have a lot of people

(56:27):
enrolled in my, I have a lot of students, I have a lot of users.
So I'm paying Thinkific $75 a month, but you probably won't pay that much.
You, if anything, this is, this to me is like, you may or may not pay this at all.
Okay. Okay, the final thing is an email.
So it's called a customer management system, a CMS.

(56:50):
It's like your, we're gonna call it your email program, your email program.
So not to be confused with your email address.
Which you get from Google. The email program is the thing you use to communicate
with your audience, with your clients.
It's where you, it's your, all the contacts that you make in your business live

(57:10):
in a CMS, contact management system.
So you could start with something like a MailChimp, which I used to use.
And when I first started, it was free.
But I use one called.
ActiveCampaign and it's this is variable as well so the
reason I'm saying this is variable is it depends on how many subscribers you

(57:32):
have so when I tell you my number you're gonna
freak out I pay I pay
$250 a month
for ActiveCampaign because I have almost 10,000 email subscribers
you don't so you're not gonna pay $250
if you have a hundred email subscribers you probably pay
zero if you have up to 500 you might pay nothing as soon as

(57:52):
you get over 500 hundred email subscribers maybe you're gonna start paying
25 bucks a month but guess what you have
over 500 email subscribers that's money in the bank so
20 let's say it's let's just say it's 25 bucks a month I
don't know for some kind of really simple entry-level CMS email program you've

(58:13):
been 25 bucks a month but you have 500 people on your email list that's 500
people who who are interested in working with you potentially like that's really
worth these things are all worth the cost of doing business.
So I'm, I also, I would add Zoom here, but to be honest with you, just use the free one.
So I pay for an additional Zoom, but you could use a free Zoom.

(58:33):
So the only one that's kind of like on the bubble is the LMS.
You don't have to, you don't have to move forward with a, with a curriculum builder at all.
So to really get started, we're looking at $10 plus $3, 13 plus 20, 33.
Oh my gosh. Plus 19. Now the math is getting hard.
52 plus 25 for a DocuSign.
So we're at 77 plus 25 for an email program.

(58:58):
Again, with the hard math, 92, 92, you're at a hundred bucks a month,
a hundred bucks a month to start a business.
That's nothing. thing. Remember earlier in this conversation,
I told you to keep your day job. Could you find.

(59:19):
$100 extra somewhere? Probably, right? That's all it takes, 100 bucks.
And by the way, all those tools, all those tools that I just shared with you,
they're designed for low tech savvy people.
They're designed for online entrepreneurs who don't know how to program computers.

(59:39):
You can work with those tools. They're not hard. Every single thing about starting
an online business is designed to be so easy.
And it's not expensive at all.
Okay, so I told you guys my business expenses are in the neighborhood of $850
a month, but yours could be at the most $100 a month. Can you afford that?

(01:00:03):
The final kind of questions that came in, Rachel and Diana asked similar questions.
Rachel said, I'm just new. How can I prepare my audience for my upcoming offer as a health coach?
And Diana said, how should I explain the benefits of health coaching to others?
Now, these are really interesting marketing questions, messaging.
And I hope this lands when I say this to you, but essentially,
you don't have to prepare your audience for that.

(01:00:28):
Just talk about the health topics you care about ad nauseum.
You probably do that already, quite honestly.
And so when you start taking clients, it's not going to be a surprise.
Like, oh, obviously, obviously, Rachel is a health coach. She's been beaking
about IBS for the last, you know, eight weeks or ever, forever.
That's all I know. I know she's really into whatever it is, IBS.

(01:00:49):
I don't know if that's what your thing, but you don't have to prepare your audience.
You just start talking about the thing that you're so, so excited to help people with.
Talk about how it feels to be them and, you know, your own experience,
if you have experience in solving that problem and just start telling the story
of what you really care about.
Just start doing it. You don't have to do any major like launch into your social

(01:01:12):
platform. No one's paying that much attention.
I don't know what kind of following you have, Rachel, but like if it's a couple
dozen or a hundred people, they don't need to be launched.
You don't need to launch your message in your social platform.
Diana's question about how do
I explain the benefits of health coaching to others? I don't think you do.
I just, occasionally I'll post something like that, like,

(01:01:36):
Occasionally, I'll say, you know what, here's why you should work with a health
coach instead of just downloading another app on your phone.
And you know, but that content doesn't really speak like my clients don't really
engage with that highly.
They're not. They want to know that I have a solution.
Like, does Erin have a solution for the thing that I've been struggling with
for my whole life or for the last five years, whatever it's been,

(01:01:57):
right? Does she have the solution?
If so, I want to work with her. And they're going to figure out the value of
health coaching once they get into conversation with you.
Once you have that first discovery call and you coach them through it,
that's the beautiful thing about learning how to coach and using your coaching
skills on a discovery call is is that sometimes it's the first time a person
has received coaching and it's astonishing.

(01:02:21):
By the way, here's an anecdote.
In the advanced coaching course
that I teach, the students do practice coaching sessions, tons of them.
This is our advanced coaching expert certification, part of our master coach pathway.
So the students do tons of practice coaching with each other,
insane amounts. It's so good.

(01:02:44):
And they're always astonished what it feels like to be to role play the client
because they're role playing they're role playing the coach client relationship,
when they play the client they're astonished at what it feels like to be coached,
because we just we've never really been listened to and supported in that way,

(01:03:04):
so i my answer to diana is we don't have to explain the benefits of health coaching
we have to just, we have to demonstrate what it feels like to be coached.
We explain what problem we solve health-wise, but we demonstrate the benefit
of coaching by being an awesome coach.

(01:03:26):
That's all this I have time for today. I do see that a lot more questions have
come in questions about how to set up my business LLC sole proprietor,
should I get insurance, there's a lot of like logistical stuff.
The reason I didn't mention that is because I don't you don't need that to start.
There I said it. Just start with this stuff that I talked about today.
If you're going to wait to start your LLC, you're just gonna like this to me
this that's an exercise in just like waiting and I don't I don't want you to

(01:03:50):
wait to start just start start with this stuff.
And and you know get your llc that
takes no time at all if you want to but like that's not where you start we
don't start by establishing an llc you start by figuring out
your expertise and then building the tools and systems uh that's
where you start like whenever i see that question come up i'm like guys focus

(01:04:13):
you got to build the thing first you don't have a business you don't have a
business to go to to put in an llc until you do this first so do this stuff
first this is how how you launch your business. You can do it in six months,
or you can do it in six days.
But this is how you do it. Okay. This was really fun for me.
I hope it was good for you.

(01:04:34):
And I am really excited to have so many more questions that have come in on this topic.
So hey, you know what, you were right there on the edge of your seat,
because I bet you there's going to be more episodes on this topic coming around
the bend. All right, until next time.
See you soon. This podcast was brought to you by Primal Health Coach Institute.

(01:04:55):
To learn more about how to become a successful health coach,
get in touch with us by visiting primalhealthcoach.com forward slash call.
Or if you're already a successful health coach, practitioner,
influencer, or thought leader with a thriving business and an interesting story,
we'd love to hear from you.
Connect with us at hello at primalhealthcoach.com and let us know why we need

(01:05:15):
to interview you for Health Coach Radio. Thanks for listening. for listening.