How to Land a Health Coaching Job with Danny Coleman

In this Q&A episode, Erin Power and hiring manager Danny Coleman delve into the evolving landscape of health coaching careers. Danny discusses his recruitment experience and the shift from entrepreneurship to employed positions, emphasizing the importance of a solid framework for aspiring coaches. He introduces the "three Rs"—role model, researcher, and results getter—as key qualifications. 

 

You are going to receive actionable tips on enhancing credibility, refining resumes, and excelling in interviews, as well as insights on compensation and the value of early-career experiences. Stick around to the end because the episode wraps up with an empowering message about the industry's growth potential, equipping aspiring health coaches for job-hunting success. 

 

Danny Coleman is an author, certified personal trainer, and host of Take Care Radio, where he teaches coaches, trainers, and managers how to use psychology to help clients achieve lasting behavior and mindset changes. With over a decade of experience, he has read more than 250 books on psychology and human nature, coached hundreds of clients, and built a million-dollar coaching program. Danny’s focus is on sharing psychological tools to help professionals connect with clients, ensuring they follow through on advice and sustain long-term success.

 

Episode Overview:

0:00 Introduction to Health Coaching Jobs

1:13 The Evolution of Health Coaching

3:36 What Makes a Good Health Coach

6:56 Navigating Imposter Syndrome

10:10 The Current Landscape of Health Coaching Jobs

10:39 Building Your Application Package

11:53 The Hiring Process Unveiled

17:05 Mindsets for Success in Applications

20:41 Lessons from a Hiring Manager

23:24 Avoiding Common Application Mistakes

29:51 Essential Skills for Health Coaches

35:45 Interpersonal Skills and Connection

38:24 Exploring Job Pay Grades

46:07 The Importance of Certification

48:19 Social Media's Role in Job Applications

53:44 Dietary Beliefs and Job Opportunitie

Episode Transcript

(00:00):
So welcome, I'm Erin, this is Dannny, and we're here to take you through some,
a conversation around getting a job as a health coach, which I think is really exciting.
I'm personally very excited to be having this conversation because for a long
time, well, for most of the time, the path to, the path for a health coach was the entrepreneur path.

(00:21):
It was kind of, that was the path. You're going to be a health coach,
you're going to go into private practice of some kind. You're going to work
with clients, you're going to maybe start start a business.
And over the last few years, more and more and more jobs have shown up.
I've personally had an Indeed.com job search set up for health coaching jobs
for probably the last four or five years.
And every day I get emailed job listings for health coaching jobs.

(00:45):
Now, some of them aren't winners, I'm not going to lie, but we're going to talk
about that today. We're going to talk about all of it today.
So I'm your coaching and curriculum director here at Primal Health Coach Institute.
Danny is a subject matter expert on this.
And it's interesting when we were looking to help educate health coaches around
getting a job, it's like, well, what kind of person could help us create curriculum for this?

(01:08):
Danny came to mind because Danny has worked in the role of hiring health coaches for an organization.
So we are here to talk today about health coaching jobs.
Hi, I'm Erin Power. I'm a health coach, a health coaching educator and mentor
and your host of Health Coach Radio.
This podcast delves into the art, science, and business of health coaching.

(01:30):
Whether you're aspiring to land a coaching dream job or to embark on your own
entrepreneurial adventure, we cover it all.
Our mission is to help you grow your career, elevate your income,
change the lives of the clients who need your help, and leave a lasting mark
in this rapidly growing field.
It's time for health coaches to make an impact.

(01:50):
It's time for Health Coach Radio.
So Danny, do me a favor. We'll throw it to you. Just fill us in on who you are and why you're here.
Totally. So I'm excited to be here. Thanks for having me, Aaron. And hello, everyone.
Like Aaron said, my name is Danny Coleman. And in 2019, I actually got recruited

(02:10):
by a larger fitness organization that they sold supplements, they sold workouts.
And I was like a lot of you, I was kind of doing the fitness hustle.
I was in the gym, personal training, I was doing a lot of sort of makeshift
health coaching on my own and just trying to put it all put all the pieces You
know the fitness hustle, Aaron. It's like you're running around.
You'll take any job, any client, figuring it all out. And I got actively recruited

(02:33):
by this organization who said, look, we think coaching is the next evolution.
It's still kind of green. We're trying to figure out what it could look like,
but we would like to bring you on and build out this entire leg of our business.
So it was a really exciting opportunity for me for multiple reasons.
I got to build out a curriculum and programming.

(02:53):
I got to hire trainers and coaches because I was in the trenches for so long.
I knew good trainers and coaches, and I knew like a lot of these people,
like the people who are hiring me, they're a little higher up.
They just didn't know a good coach from a bad coach.
And I was really excited about the opportunity to bring on a team of people,
train them up and sort of teach them how to coach what was going to be our coaching philosophy.

(03:16):
So it was just it was an incredible project. It's still one of the things I'm
probably most proud of to this point.
Just the relationships I built with those coaches, the program that we built together.
We ended up building into a million dollar health coaching program,
leg of that business. and yeah, it's just something I'm still really proud of,
even though I've sort of moved beyond that now. Yeah, cool.
Now, one thing you mentioned there in exploring that is.

(03:41):
Because coaching was kind of fledgling, I use that word a lot.
I don't know. It's just the word that comes to mind.
There was sort of a lack of awareness in the industry generally as to what is
a good coach and what is a bad coach, separating a good coach from a less than good coach.
Can you speak a bit more to that? What in your mind is a good coach?

(04:03):
Yeah, so there was a model that I really liked. We talked about this a little
bit in the course that we've sort of built out here, Aaron. is we call it the three Rs.
So there's a lot of ways to be a good coach. And one of the things,
let me back up a little bit, actually. So we start by just assessing the industry as a whole.
And that problem that you just brought up is the problem. Like,
how do we even assess? What's a good coach? There's very little regulation, even still.

(04:26):
There's very little barrier to entry.
I mean, I'm sure a lot of you on this call have seen this. People hop onto Instagram
on a Tuesday and go, I am a health coach now. No certification, no credentials.
Was an accountant last Thursday, Now they're here to ready to bring the health
coaching because they have a passion for fitness.
And there's really no there was no differentiation on what made a good coach

(04:48):
and a bad coach. It's really hard to measure these things.
And just people just didn't even know what a health coach was.
I talk about in the course that we understand what a personal trainer is and does.
We show up to the gym three times. They'll take us through three sets of 12 squats.
They'll correct our form. We kind of understand the other end telemedicine.
I'll meet my doc. I'll get diagnosed.
I'll get prescribed. but what's this gray area of a health coach?

(05:09):
So once we understand just the landscape a little bit, then it does bring up
this question, what is a good coach?
And I like the three R models from this guy. Have you heard of Brendan Bouchard, Aaron?
So this is his framework that I applied when I was hiring health coaches.
So basically there's three categories in which you can be a good health coach.
Ideally, you're in all three of these buckets, but you can be in any of the three. The first one...

(05:32):
Is the role model. It's like, look, I've done this myself. I've had a transformation.
Here's the system I use. You can share that and coach people on that framework.
That's probably the lowest tier of the three, to be honest with you all. But it's a good win.
You have demonstrated your expertise on someone, even if that someone is yourself.
I have done this. This is my story. So the role model is the first R.

(05:54):
The second R, which I was super... This was my R when I started.
It. Now it was the researcher.
I read every book. I read every research article. I took every certification
course. I was all into the education.
So when I first started as a personal trainer, I didn't have many clients.
I didn't really have a huge personal success story. I've always kind of liked
fitness and was just always kind of into it. So I was a researcher.

(06:16):
I was sharing the studies. I was sharing the insights.
I was sharing the science. I was sharing all this stuff with my my clients,
that's another level of expert.
And then the third level of expert, probably the best is the results getter.
So you've actually worked with people and you've delivered people outside of yourself results.
So I've started looking when I was combing through these resumes to hire health

(06:37):
coaches, I was looking for these three things, whether it was a role model,
whether it was a researcher, whether it was a results getter,
those, those were kind of my filters I was, I was searching through.
And obviously if I found someone with all three personal story, I've, I, I walk the walk.
I read the research. I get the certs. And I have experience working with clients.

(06:57):
That's like, that's a triple threat. That's what I really started to find as,
okay, this is someone qualified that I would like to at least continue a conversation with.
Cool. That's cool. I bet you a lot of folks here relate to being the role model,
which as you said, is like that low hanging fruit.
That's probably in a lot of cases, what nudged us into health coaching in the
first place was having a personal experience. I do know that primal health coaches love their research.

(07:22):
The results getter one is interesting. I think that's probably where a lot of
coaches might feel some sense of like imposter syndrome from the perspective
of, well, I haven't helped anyone yet. What do you say to that?
First of all, I say it's totally fine. I think there's nothing wrong with being
the role model and being inspired and being like, I would really love to help

(07:42):
other people. And by the way, that does make you credible.
It really does. You have some sort of thing that works for at least one.
So I think first, just give yourself a little bit of grace here.
Be like, okay, take a deep breath.
Like there's a lot of coaches out there without a ton of experience.
It doesn't mean you can't play, I guess is the point.
Just because you don't have a ton of experience doesn't mean you can't get into
the field. So I think give yourself a little grace. Yes.

(08:04):
And then two, I would say there does have to be some sort of implementation.
Now, that can be like hitting your friends up and being like,
let me put you through this program.
Will you guys be my guinea pigs? When I first started as a personal trainer, I was really young.
I was in high school and I ran around all my entire neighborhood training moms.
Training my friends, training anybody who would say yes.
My poor mother, I think I still blew out her knee. I think she still has a knee

(08:27):
problem from way back then, which not a good look, but it just got me the sets
and reps, right? It just got me the ability to get in there and practice this stuff.
I remember when I first got certified as a personal trainer,
I was driving home and I was parked at a light and I just got on my phone at
the light, wasn't moving.
And I scroll on Facebook and I see that my sister, who was also a certified

(08:51):
trainer in the area, posted on Facebook, tagged me and said,
hey, my brother, Danny Coleman, is now certified. He's giving away free sessions for the next two weeks.
Who wants it? and whoever commented, I was supposed to follow up with these
people, schedule sessions with them and take them through a workout.
And this is, I was doing workouts outside too, Aaron, like set of dumbbells and a mat.

(09:12):
And very quickly you can get a couple of sets and reps and you don't have to
communicate this to hiring managers.
Be like, Hey, I only trained my mom, but you can say, yes, Mike,
speak to them as if they're your clients, even if they're for free,
even if it's for five bucks, pay what you want.
Even if you just meet someone online and be like, Hey, here's a workout program.
When we start becoming health coaches, a lot of people start to reach out to

(09:33):
us too. If you sort of put yourself out there, hey, I'm doing workouts.
Hey, I'm putting together nutrition programs. You'll be surprised how many of
your current circle will reach out. But can you put together something for me?
And the answer should be yes, I will.
Even if they don't do it, even if they don't follow through,
even if you mess up, it's not great. Just do it and say yes.
Yes, absolutely. It is about getting those reps.

(09:53):
So I want to actually back up and just for the the benefit of our live audience
and anybody here who's catching this on the replay.
Why are we here? What are we here to talk about? So I invited Danny here.
Danny is a subject matter expert
in the realm of seeking and hiring health coaches into organizations.
We're here to talk about health coaching jobs. Okay, so.

(10:15):
As I kind of kicked off saying it's back in the day, we started out,
it was always the entrepreneur track, but lately we've been seeing more health coaching jobs.
And, and as health coaching educators, I've been hearing, I've been hearing
from coaches who say, you know, I want to be a health coach,
but I don't think I have what it takes to start my own business,
or I don't want to, maybe not now.
Are there jobs? And the answer to that question is yes, there are jobs.

(10:37):
There are more jobs now than ever before.
So we are here to talk today about health coaching jobs. And just to give you
guys the sort of indoctrination, the introduction, we've created a course that's
going to help you land a health coaching job.
It's going to teach you how to set yourself up to apply.
So getting your resume, your reps in, collecting and distributing,

(11:00):
if you will, your credentials, your expertise, how to find jobs,
how to interview for jobs.
We've got this all packaged up into a course for you that for Primal Health
Coaches, which is everybody watching here, you guys are going to get it for free.
So as soon as we launch it, it's going to show up in your student dashboard
and you're going to get a chance to just rifle through it.
Danny was our author for this course. That's why he's here.

(11:20):
As you can tell, he knows a lot about this stuff because how many people,
I mean, how many interviews did you do?
How many coaches did you hire? How many interviews did you do?
What's your, how many, like hundreds?
When I was hiring my team? Yeah.
Yeah, so that's sort of what we try to get at the core. So I start by sort of
sharing, I shared at the beginning of this, my story, I was hired on to build

(11:44):
out this health coaching team.
I did not have a ton of support. They were like, go do it.
And so we put up a job posting. I don't even think we weren't even on Indeed.
It was something called Workable that I think may have spread through Indeed
or spread through LinkedIn.
And then it kind of centralized into Workable. I don't even know how the system
worked, but I know that I had 1400 applicants pretty much in three days. It was wild.

(12:06):
And I was to sort through all these applicants.
And I ended up whittling it down to 50 something. I had a case,
you know, 53, 54 interviews that I scheduled.
Of those interviews, we whittled it down into about 15 finalists that I had
my boss have a conversation as well.
And then we ended up giving 12 of them what we called a test project and basically

(12:29):
said, all right, let's see you apply some of the material you talked about in your interview.
And we ended up offering the job to 10 health coaches to build,
to start building out the program.
So you can see how it's like, my boss loved to say, like, you had a better chance
of becoming a Navy SEAL than a metabolic health coach is what we called it,
which I was like, that's a little far-fetched, but statistically, I guess he was right.
But just to whittle it down into the final 10 from 1400, it was a serious process.

(12:54):
That's a tremendous amount of whittling.
I think people are going to wonder, as am I.
So 1,400 applicants became 53 invitations to interview.
So how did those 53 make it through, like, generally speaking?

(13:14):
Yeah, generally speaking, this is essentially what the course we built does, Aaron.
It talks you through how do you end up being in the pile of 1,400 and whittling
it down and being whittled down into the 53 or even the 10.
And so then the course walks you through exactly how to do that.
So at a high level, I think maybe we can talk about the mindsets a little bit

(13:35):
that lead to the behavior.
So this one we talked about in the course, and there's really these three mindsets
that separated the 53 from the pack, at least on paper. And then it kind of
continued on the interviews as well.
So number one, and this is really important, is competence over passion.
And this is really hard for health coaches because we do this work because we

(13:55):
love it. We do this work because we want to make a difference.
That is inherently emotional. It's inherently passionate. And there is absolutely
nothing wrong with that.
I actually love that. I do want coaches to be passionate.
But when you're applying for the job, if you are highlighting your passion,
unfortunately, that's not going to get you to the next level.
We need to see competence of some regard. And that's what we're talking about,

(14:17):
the three R's. Have you demonstrated competence in some regard?
And then can you communicate that effectively through your resume,
through your application questions, through the interview process?
So it's just a really, I hope that distinction makes sense for the audience right now.
It's like, it's great that you're passionate, but so many applications says,
I do this because it's my purpose.

(14:37):
I do it because I love it. I do it because I want to make a difference.
And that's wonderful. But me as the hiring manager has to make a distinction
between who's qualified for this position and who isn't. And all 1,400 applicants
were passionate. Yes, 1,400.
That's table stakes. I had to have a system to get people down.
So the competence piece is talk about your experience.
Talk about your actual results getting experiences.

(14:58):
Talk about the researcher element of things, your certs, your education,
all the things you're learning in Primal Health Coach.
Highlight those things. That's a competence trigger. You're demonstrating that,
hey, I have competence in this. So that's a big one. I hope that makes sense.
The second one is proactive over passive.
And this is a hard one for a lot of us, too, because we think we're being annoying
or we're getting in someone's face. But I was going through fourteen hundred applications.

(15:23):
I needed someone to wave their hand and be like, this is the interview you need to take.
So there's a there's a quick story I tell us in the course to one woman who
applied for the job, ended up recognizing my boss, basically.
So my boss was a public figure recognizing him in public there.
I guess they lived in the same town, just walked up to him and said,

(15:43):
hey, you know, I just want to let you know I applied for the health coaching job.
But regardless, I love what you
all do. I'm a huge fan of your work and I would love to be a part of it.
Even now, I've taken your education in this and that. They just had a brief
conversation in a hotel lobby.
My boss immediately called me and he said, you need to interview this person.
And I was like, OK, done, scheduled. That's one of the 53.

(16:03):
I didn't even look at her resume yet. Now, I did after I got the call,
but I didn't even look at the resume. That's an example of proactive behavior.
It's a little uncomfortable.
Another interview I did was because someone actually reached out to me on LinkedIn
and said, hey, I applied for the job.
It just triggers me to be like, okay, let me go look at your resume.
You stand out. They came off as positive and professional.
Or I had one person apply for the job twice, which moved her resume back to

(16:27):
the top of the pile. I was like, I think I've seen this person before.
So these little cues are kind of weird. They make us uncomfortable.
Uncomfortable, but things like reaching out, things like lying twice,
things like sending a note and be like, Hey, I applied for this position,
seeing someone in a lobby and be like, I'm coming.
I just want to introduce myself and put a face to a resume, do a video.
I had someone do a video like, Hey, I applied, didn't ask for a video,

(16:49):
but they did a little video.
These little extra steps, I would say is a proactive mindset rather than just
saying, okay, I applied.
It's out of my hands now. It's not out of your hands. You actually carry a lot
of influence if you take a little bit of action.
And it really doesn't take much. A one minute video, that's not a huge amount of effort.
Introducing yourself in the lobby, not a huge amount of effort,
but that was huge for me as a hiring manager.

(17:10):
And then the third one, I try to put this delicately throughout the course,
but you have to become a giver over a getter is probably the third mindset.
And a giver is thinking through. So we talk about empathy a lot as coaching,
as coaches, but I really like perspective taking even more as not feeling what
someone's feeling, but thinking how someone's thinking.
So I talk about this in the course. As a hiring manager, I am busy.

(17:33):
I'm building out the curriculum while I'm also hiring coaches,
while I'm also building a train-the-trainer curriculum, while I'm also trying
to bother sales to get our program on the docket and make sure everything's set up.
I'm also trying to look good to my boss and make sure these coaches are going
to reflect on me. That sounds egocentric, and it is. It is egocentric.

(17:54):
But if you can position yourself throughout your application,
throughout your resume, throughout the interview, here's how I can help.
A lot of it is speaking to some of those industry challenges.
Hey, I know there's zero regulation, but here's all my credentials.
Hey, I know it's a low barrier to entry, but I've had a lot of success with real world clients.
Hey, I know people don't know what health coaching is, I can articulate it very

(18:16):
well. Doing things like that make my job as a hiring manager a lot easier.
So I will say those are the kind of the big three mindsets or actions.
Mindsets lead to actions, right? So those are the big actions that really stand
out. Does that make sense? That's awesome. I just love it.
Are you a health coach who wants more hands-on coaching training?
Are you thinking about becoming board certified?

(18:38):
Primal Health Coach Institute's Master Coach coach certification program checks both of those boxes.
It's live, so you get to ask questions as you go.
And we cap the number of students for each round, so you get individualized
attention and plenty of opportunity to practice your coaching skills with faculty and peers.
Coaches become great with experience. And this course fast tracks that educational

(19:01):
experience, so you don't have to spend years learning directly from clients.
You'll know exactly how to coach for optimal results in just 12 weeks.
It also prepares you to sit for the National Board of Health and Wellness Coaches
exam so you can become a board certified health coach.
We only offer this certification program twice a year and it fills up fast.

(19:22):
So be sure to learn more at primalhealthcoach.com and reserve your seat soon.
My question for you, maybe this is on the minds of some of these folks,
is specifically with respect to competence over passion and giver over getter,
are we articulating this in our cover letter in in
the resume somehow how are we positioning ourselves
so that the the hiring manager knows that we have these mindsets

(19:45):
yep everywhere so it's it's sort i
see it sort of like a seasoning it goes oh it goes cuts through your resume
it cuts through your post application behaviors it cuts through your conversations
in the interview it shows in your test project as we took people through this
whole process i would say it's that's why i like the idea of mindsets because it's more like...

(20:07):
It's more of an embodiment, right? If I see the world this way,
then everything I do will act in line with that, if that makes sense.
So if the mindset principle is gravity, I don't need to know all,
I know that I probably shouldn't jump off a bridge or a building.
I know I probably shouldn't run really fast with a knife facing upward.
So the principle or the mindset, the framework guides all the little behaviors. Got you. Good analogy.

(20:30):
One of my favorite things that you lent to the course was the lessons from a hiring manager.
And maybe some of this is going to be, you know, overlap from what we just talked
about, but I just thought this was just great.
So we had these three lessons that you shared.
Lesson number one, don't give the hiring manager an easy reason to discard your application.
So ostensibly 1350 people did that when you had your 1400 resumes.

(20:56):
So, you know, we want to proactive versus overpassive, you know,
what can you put in your resume?
What can you put in your application to make sure that you're seen?
But what would be the reasons why you might be overlooked?
So I think it's really important for everybody on this call to know the average
time that a hiring manager looks at a resume is five seconds. Whoa.

(21:18):
Five seconds per resume, especially when you have 1,400.
And I probably, if I'm being honest with you all, five to 10 seconds,
scanning, looking, scanning, looking.
So in order to do that effectively, I need little rules in my head to be like, this person's out.
So this is why you'll see a lot of jobs be like, put this in the subject line.
Put a smart put an emoji in the subject line. They're looking for these easy rules to discard you.

(21:43):
And the number one easy rule to discard is really just it. I guess you would
say it's grammar. It's punctuation.
It's it's just organization of a resume. It's just misspelled words.
And it seems small and relative.
Frankly, it is small. And I probably passed up on a lot of great coaches.
But when I had this huge psychic load, I had to figure out I had to whittle,

(22:05):
as we say, and I had to whittle it down somehow.
So I think the number one thing is just don't give me an easy reason to say no.
Make me actually go from 10 seconds to two minutes to look at your resume. Have it organized.
Have it have it well spelled. I would probably say 60 percent had a like a jarring
grammar issue. I'm not a grammar expert.
So I wouldn't if you use a semicolon wrong, what if you would have missed me?

(22:27):
But if you had a miss just a grossly misspelled
word or just like a huge space in the resume
which i thought was bizarre i just go these are easy ways for
me to say no so the first thing is like is is take your time
if you really want to do a job there is going to be a little uh there's going
to be some uplift there's going to be some energy output up front it's going
to make sure use tools like grammarly take your time organize your resume so

(22:51):
it makes sense put your put your features at the top like your your three hours
up at the top your results getter your your uh researcher.
And your role model stuff make it so it pops out so just little stuff like that
it's it's really not earth-shattering insights we talk about this in the course too,
These aren't going to blow your mind, but what does blow my mind is how often
they happen. So I think the first thing is grammar, punctuation, spelling.

(23:14):
Don't give me an obvious reason to say no. If there's instructions,
follow the instructions.
If there's application questions, take the time to answer the application questions.
And same thing, spelling, grammar, et cetera.
And be thoughtful, too. So I had a couple of people answer the application questions with two words.
I had to discard. I just had to have simple rules for myself to get through.
So I would say that's the first lesson we talked about.

(23:35):
Anything to add, Erin? And I mean, I know you have insights on this stuff as well.
Yeah, I was going to say, well, one of the contributions I made to this course,
folks, is I take you through some job postings and how to read the job posting,
what they're asking for, would you be qualified for this one?
Maybe, maybe not. What to look for, how to research the company that's hiring, so on and so forth.

(23:56):
And what I was noticing, by the way, in my inbox, I have hundreds and hundreds
of health coaching job postings. I've been saving them for the purpose of this course.
And more of them are putting little tests in to apply for this job,
you know, in the in your application email,
do these three things or, you know, literally put this emoji in the subject

(24:19):
line or this turn of phrase in the subject line.
If you overlook that stuff, you'll be immediately discarded.
On the other end of that application is not somebody who's excited that a passionate
health coach is just another passionate health coach has turned up.
They're actually they have a lot of deliverables they themselves have to meet.
And so we have to show up and sort of do our due diligence, do our,
fully embrace what's been asked in the application.

(24:44):
And I'm just wondering, cause since you're looking at the resume for,
the hiring manager is looking at it for five to 10 seconds.
This is such a small question, but probably on the minds of a lot of folks,
but like this formatting, obviously like giant spaces and weird,
spaces visit visually on the resume looks
weird but i mean should we be using a cute canva template or

(25:05):
something simple like that what do you think does it matter i am
i'm probably indifferent on on that erin i i don't want to say it doesn't matter
anything that gets it to pop i don't i think i think could add some value i
think for me the key feature the first thing that i looked at was the most recent
job and this was another kind of trick to easily discard and again i'll share

(25:27):
this with all of you just to be transparent.
Not that I'm proud of this, but it's just what I had to do to get through these applications.
But I saw a lot of like people who are nurses or nurse practitioners,
and that was the feature job up top.
So it's great. I think they would offer a lot of value.
I know for a fact, I actually had a nurse I ended up hiring,

(25:47):
but she kind of curated her resume in a different way.
They have unbelievable bedside manner. They have of unbelievable interpersonal
skills. They have incredible knowledge, a knowledge base.
But unfortunately, if the feature job is nurse or feature job is accountant,
I need someone who's kind of already in the arena to some degree.
They're training, they're coaching, they're trying.
And that needs to be the feature positions. That's the first thing I looked

(26:09):
at. Not education, not even certifications.
It's actually the role, your feature role.
The first role that I see up top I looked at. So if it was nurse,
teacher, I got a lot of accountants.
Again, this is the a passion mindset. I'm an accountant, but I would love to
help, help me fitness. It's great.
But I had 10 positions to fill and I had a lot of other competing priorities.
So again, I needed tools to kind of filter through. So I'd say just focus on that top piece.

(26:32):
What's the role and then qualify that role. What did you do?
How'd you make an impact results, things like that. I love that.
That's so powerful actually, because, because health coaches often.
I would say in a high percentage of the time are transitioning from previous career.
It's just such a new career path that people are kind of transitioning into

(26:52):
it from a previous career.
Not that there's, we're not discarding your previous career,
but what I'm picking up is the first job on your resume should be health coach.
So then how are you going to flesh out your competency such that you can have
that as the top line on your resume? me.

(27:13):
So that's, this speaks to, yeah, it speaks to more of the brand new health coach.
So yes, make your top job, a health coach.
Even if you started yesterday, it's basically 2024 health coach.
And then you qualify that with the three R's. So if all you have is a certification
and a personal story, that's what, that's what you share.
It'd be like, I have personally lost 50 pounds and changed my habits.

(27:35):
And then I taught five clients that they could be your mom and your,
best friend. Just say client.
I've taught five clients how to eat similar to me, and they're on the journey as well.
I've been certified through Primal Health through this particular certification.
I also have this educational background.
Whatever it is, try to beef it up in that regard.

(27:56):
So it's basically a health coach, and then whatever you have within the three
R's, that's the top section.
Cool. Very useful.
Your second lesson, which we've touched on a few times, is that it will be that
the hiring manager's priority is to look good.
It is. It is. It may be egocentric. It may be vain.
But my number one priority is I knew that I had to pass one.

(28:21):
I had to pass along these candidates to my boss who hired me.
And I knew that would reflect on me. And then two, I needed coaches that were
going to deliver a great service for the program because if the program fails,
then I'm out of a job. So my priorities were that too.
I'm playing the game just like just like the rest of us. Right.
So those are my priorities.
And I remember I had this one guy, Aaron, and this was he's as close to a genius

(28:46):
that I probably ever met. I was blown away.
He was younger, younger guy, like twenty three, twenty four.
And just the way he communicated everything he knew, he was able to take very
complex science and break it down very simply for even me.
It was beyond my scope. And I was like, wow, this is unbelievable.
I thought this guy was a mad genius. And I do use the word mad intentionally
because on the call, it was like a hot pocket plate.

(29:09):
It was like I think he had bedhead, like his bed was like all flipped over, like he had a lava lamp.
And it's it's no judgment on
any of that except there is a little bit judgment in a
professional setting that i'm going to pass this dude on to my boss also
what will our clients think no matter how smart he is does he have the ability
to have a little bit of professionalism so unfortunately i didn't pass this

(29:33):
guy along i even remember calling him like calling my boss being like i think
i have a certified genius uh but i don't think i can pass him along i don't
think it to reflect well on our client.
So I don't think I will. So I think just keep that in mind that yes,
you're working with human beings who have egos. They are vain.
They're trying to keep their job. They're trying to look good.
They're trying to build, we're trying to build a world-class health coaching program.

(29:55):
And I, my fingerprints are going to be all over it. So I knew that these coaches
were going to be a part of the program, part of me, part of,
part of really my life in a lot of ways. So there we are egocentric.
So it's just to keep in mind, again, it's that being that giver over the getter.
So how do you position yourself to support that person and understand that they
have a lot on their plate and make decisions easier for them, all of those things.

(30:16):
So that's the second lesson we talked about. Yeah. I think that's just a question of thinking, um.
Big picture you know i don't think it's egocentric for the
hiring manager to say i'd rather you didn't have a messy bed in the background
of the zoom call um i i think that's pretty brass tacks you know ultimately
you're applying to be a health coach as part of an organization that wants to

(30:38):
become world-class so people can get healthier isn't that the passion that drove us all here,
so you know you're you're not just you're not just a health coach you're you're
part of this larger mission-driven organization.
And so show up as though you wish to be really a crucial part of that mission. Okay.
Lesson three is my fave.

(31:00):
Okay. Lesson three from a hiring
manager is my fave. The three things a hiring manager is looking for.
There are three things, technical skills, which is the one I'm specifically
very excited about, and I'll weigh in on my own editorialization once you've
had a chance to, professional skills and interpersonal skills.
So take us through those those three things.
Yeah. So I and I hope I didn't confuse you with the titles here.

(31:22):
When I'm talking technical skills, I am talking to you of the ability to do
the job. And do you have the ability to coach?
Do you understand how to synthesize the data? Do you understand how to assess a client's health?
Do you understand which tools to match to which issue?
Do you have the technical skills to coach? So this is why certifications are great.
This is why experiences are great. And when I say technical skills,

(31:45):
I also want someone who understands how to log on a Zoom.
Again, don't give me an easy reason to eliminate you. I had three or four of
those interviews come on and be like, sorry, Zoom really confused me.
And I'm going, all of our coaching calls are on Zoom.
If you can't, I can't be, I can't be your tech support. So technical skills mean, can you do the job?
So yes, can you coach, but also can you just manage the technology?

(32:06):
So don't show up to a call where you're working for a virtual health coaching
company and be like, I'm not really that tech savvy. It's like,
well, our whole business exists on a tech platform, so I need you to be.
Tech savvy so technical skills is how i classify that bucket
i say professional skills the second bucket here as
it's don't have the hot pocket plate in the background i
don't have the unmade bed right it's organizational skills

(32:28):
like someone who who gets on and goes i'm not detail
oriented again i had to eliminate because even if you're not i need you to be
i need you to be able to organize client data i had uh hipaa compliance rules
that i had that i had to be in charge for So videos need to go in the right
place and be recorded in the right way and distributed information need to be
distributed in the right way.

(32:49):
All of those things were of the utmost importance. So I needed to know that
you were organizational, that you would show up on time.
And again, these seem like obvious things to all of us on this call. I'm sure of it.
But it was surprising to me how what's that saying?
It's like the well-known but not well-practiced or something like that.
Common sense, but not common practice or something like that.

(33:09):
And that's essentially what we were running into a professional skills.
And it's like someone showed up, wouldn't turn their video camera on.
Hey, you might turn the camera on.
Just this is how we'll do these calls face to face.
She just goes, no. I go, OK. What?
Yeah, it was just bizarre, right? These little things that allow me to say,
sorry, then I can't advance you. So professional skills are really can you be a professional?

(33:30):
Which if you are, this is actually a good point to bring back to.
If you are an accountant, if you are a nurse who's been working shifts in a
hospital, that's your competitive advantage.
You are a professional like a lot. I didn't want the genius in health and fitness
who had the unmade bed and lava lamp in the background.
I wanted people like you all who showed up to work on time, who were professionals,

(33:51):
who were the adults in the room.
I knew I could not manage hundreds of clients.
I needed to rely and trust that there was an adult in the room.
And sure enough, most people I hire were two times my age when I hired them
because I wanted adults in the room.
So that's the second bucket. And then the third bucket, interpersonal skills.
Can you interact with people? So much of coaching, as you all know.

(34:12):
Is just connecting with people. It's about people. It's an interpersonal process.
You have to be able to connect, empathize, listen.
And unfortunately, I didn't have the time to teach those type of skills.
I do think they can be taught, developed, all of those things.
I just didn't have the time. So I needed people who could have a conversation.
So at the end of the interview, I love when people go, I do have some questions for you. I am prepared.

(34:37):
I did kind of show up. There's this just this interpersonal skills.
They asked me questions about myself.
They listened to the questions deeply. They had this innate sense to understand instantly.
They go, I totally know what you're talking about. It was just this interpersonal ability to connect.
And by the way, that woman who approached me in the, or not approached me,
approached my boss in the lobby. I interviewed her.
This woman was the least experienced coach. She was the accountant in the room.

(35:01):
She was least experienced.
She just got her certification.
She was retired tech sales who ended up just being like, I want to do this for fun.
So again, passionate overconfidence, all that she broke all of my rules,
but she was a superhuman connector.
And I was like, I just got to pass you on. I love you. I think you're just so
you can connect with people.
We can teach you the health and fitness stuff. That's how I felt.

(35:22):
But you have the ability to connect with people. It was so powerful.
And interestingly enough, this woman was the top of our KPIs in every category
in client retention, in client results, in customer feedback,
all of those categories. where she was number one.
And I, I tend to think it's her ability to just connect with people.
So they share more, they open up more, they, uh, they stay on longer because

(35:43):
they have an affection for her.
So I think that that's the third important skill. So yeah. What do you have to add to those?
Well, first of all, on that last point, I, I, you mentioned this and I fully
believe this, that the interpersonal skills, the empathy can be,
you can learn it, you can learn it, you can practice it.
If it doesn't feel like something that you have a, a natural inclination toward.

(36:05):
It can be learned. And I honestly think a good coaching education will help
bring that out because there's just so much empathy built into an effective
coaching relationship.
This is sort of a hill that I'm going to die on. So the one I was most excited
about, my personal crusade, is technical skills from the perspective of using technology.
And the only reason I want to bring this up is just maybe because in our community

(36:27):
of primal health coaches, we tend to be a little more analog.
And I always hear coaches say, I'm not that tech savvy. And my response is it's 2024.
You're gonna have to be a little tech savvy, just a little bit.
I'm not asking you to program software. I'm just saying know how to use Zoom.
Be kind of unflappable when technology inevitably jerks you around,

(36:51):
which it will do, yeah, Zoom is gonna wanna reboot and update itself in the
middle of your session or whatever it's gonna happen.
But like, I, I just don't, I personally don't accept low technical skills in this day and age.
And the thing is, when I was looking for the jobs to include in the course,
most of them are remote. Most of them are remote virtual coaching.

(37:11):
Yeah, you can go work in an office. There's definitely lots of medical clinics,
functional medical clinics, integrative medicine clinics that are bringing health
coaches physically into their physical location. Those jobs are absolutely available to you.
But the greater pool of jobs are virtual.
So you're going to be on camera. You're going to be on Zoom.
You're going to have to figure it out.

(37:32):
And I just want to put that out there. It's just, we can't really be un-technical in this day and age.
I double tap on that. My other one is detail-oriented.
I'm not a details person. I hear that one a lot as well.
Again, it's not a genetic code, it's a practice.
So get a little bit detail-oriented, get organized. Because we were collecting
client data. I need to know that it was accurate.

(37:53):
I need to know that we can deliver this information to the sales team.
Here's how effective our program is, push it harder. So I need it as evidence.
So those two, I'm not tech savvy and I'm not detail oriented.
I would challenge all of you, respectfully challenge all of you to sort of reframe that a little bit.
You don't have, again, like Aaron said, you don't have to be a computer programmer
and you don't have to be an SEC level organizational person,

(38:15):
but you do need to be able to organize client data and client nodes and have things tight.
So those two things, but double tap on what you're saying, Aaron,
for sure. Yeah, yeah, yeah. Cool.
Honestly, the detail that you brought to this course is just awesome.
And I can't wait for Primal Health Coaches to get access to it.
I wanted to save some time for just some Q&A. There's so much more we could

(38:37):
talk about, but I think maybe diving into some questions would be cool if you're up for that, Danny.
So we had some of you folks pre-submit questions. We're going to run through
a few pre-submitted and then I'll see if there's any cool ones here on the live feed as well.
But let's start with Brad asked a question that we've kind of articulated a
few times. Let's just reiterate it.
How to stand out and be the one chosen in a very crowded field with lots of

(38:58):
applicants, which I think is going to be the case. I mean, you had that experience, Danny.
I think for most jobs that you apply for, coaches, there's going to be a lot
of coaches and you're going to have to figure out a way to rise to the top.
We've already talked about this a lot, but like high level summary view.
What's your answer, Danny?
High level summary view, emphasize competence, be proactive.

(39:18):
Active, do little things that most people aren't doing to the video,
reach out, follow up, apply again, things like that.
And then just reframe everything from being a getter, what you're going to get. I get to work from home.
I get to do what I love. I get to work part time to what can I provide the organization?
Those three. I would also say, Aaron, just as a part of the course as well,

(39:40):
we didn't talk about this. We talk about creating a narrative in your resume.
So it's like Like what key themes do you want to pop out from your resume?
So I'll give an example. When I'm combing through resumes for ours,
a core part of our philosophy was weight training.
So the yogis in the group may not agree with that.
We also were, we call it diet agnostic.

(40:04):
We didn't have one path to health and fitness.
So if you were like pro-vegan, pro-keto, pro-fasting, those got discarded as well.
And so I was looking for these themes, weight training, background.
Sort of all inclusive nutrition, like I'm all for whatever works for the person.
I was looking for these to pop out of the resume.
So I think just deciding what your key themes are going to be and then working

(40:28):
to highlight those in your resume, working to highlight those in the interview.
And here's the thing, too. It's not going to guarantee you get the job.
It might actually get you deleted, but that's OK because it's probably not the
best fit for you anyway. way.
Like the vegan yogi just wouldn't have been the best fit for our organization.
Doesn't mean it's not right. Doesn't mean she wasn't qualified.
It just wasn't the best fit. So I would just say, what are your themes?

(40:48):
Like, what do you want to be known?
When I do my resume, I want to be known as the psychology guy.
Like I wanted to stand out that I understand human beings and that I can work
with human beings and I can motivate and I can influence.
That was a big one for me. So then I started to pull certifications that highlighted
that or tell a story of how I changed someone's psychology through my resume. So what are your themes?

(41:08):
What are your big buckets? Like I am the yogi coach.
I am the pro vegan coach. And I am also the my number one value is movement
or walking or whatever it is. Right.
And just highlight those things throughout the resume that can help you stand out.
And again, it may mean you get pushed to the side, which is fine,
though. You want to be polarizing.
Yes. Yeah. This is actually one area where the employment path and the entrepreneurial

(41:34):
path, I think, converge, which is,
What is my point of view? What do I want to be known for? What is my expertise?
So I teach a beginner business course for the entrepreneurial path within Primal
Health Coach Institute. And it's like, that's where we start.
Like, what are you going to be the world leading expert in? And I use that language
intentionally because it really throws people off.

(41:55):
Like world leading expert. It's like, just go with me on this.
What's your expertise? What's your point of view? What's your specialty?
And I think, you know, to your point, it's so we need to have that clarity too
when we're putting ourselves out there for jobs you want to have alignment yeah
um you're marketing yourself,
yeah you it's it's marketing 100 so get

(42:16):
really clear on what it is you you do what you stand for you got to do that
exercise anyway so anybody who's looking to get into a job because they're avoiding
the entrepreneurial path entrepreneurial path totally get it but you still have
to do a little bit of that sort of self-reflection and self-declaration of expertise
even if you are are going to go get a job. Really crucial.
Here's one for you, Danny. Amy asks, do I have to be certified?

(42:40):
I would love your take on this, Aaron. I will say it's probably really valuable
because again, remember, we're dealing with an industry that has very low regulation,
very low barrier to entry.
So the idea that you haven't even gone to a weekend certification course and

(43:01):
had that energy output, whether it's time or money, I would say that it matters to a degree.
The nice part is pick a certification that resonates with you because there
is no standard certification.
There's no standard of excellence. But I would probably say you need to be certified
in some capacity unless you have just a ton of experience.
Like, look, I'm not certified. Or maybe your college education is more around

(43:24):
nutrition or fitness or health or something like that.
But But I tend to lead towards, yeah, go get certified, like lowest hanging
fruit, go to weekend training, get certified in kettlebells for all I care.
I do need to see that there's been some sort of energetic output,
whether it's time or money, towards this career path. So that would be my,
what would you say, Erin?

(43:45):
So because health coaching is unregulated, you don't have to be certified to
be a health coach. Danny started by saying this.
He said, you can just show up one day and say, I'm a health coach,
and no one can take you to task for that. It's unregulated.
And by the way, I love being unregulated.
I'm not looking for regulation anytime soon, just between you and me.
But when you're applying for a job, so if you're going to private practice, go for it.

(44:12):
Clients don't ever ask me for my credential.
They just want to know that I can get results. But if I'm applying for a job,
the employer is going to want to know that I'm certified.
Sometimes the employer doesn't know. The employer literally doesn't know that
that health coaching is unregulated. Employers, I find.
Danny being maybe the exception here, but some of the jobs that I've been looking
at, when I'm reading the job posting, what I'm sensing is I don't think this

(44:34):
employer really knows much about health coaching, quite honestly.
They know they need something like that in their organization,
but maybe they don't really know what it is. They're asking for certifications, so have one. Have one.
What I will also add on, because this question came up a ton,
and I'll just touch on this, because we are unregulated.
We don't have any kind of governing agency, if you will. But we do have a respected

(44:59):
credential now in the health coaching field, which is the National Board of
Health and Wellness Coaches, the NBC-HWC credential.
This is the board-certified path for health coaches.
And what I've noticed is if a job posting isn't outright asking you to be NB-HWC
board certified, it is asking you to have graduated from an NB-HWC-approved school.

(45:21):
School so so employers are now clocking the this sort of higher level educational
credential governing body type deal the mbhwc and they're asking for that as
a primal health coach graduate,
you have graduated from a national board uh certified school we are a school
that's approved by the mbhwc if you went the next level and got yourself board

(45:43):
certified by writing that exam then you've got a little leg up.
So I believe you need to get certified. First of all.
I just want you to know how to coach. You need to know how to coach.
You're going to be applying for these jobs where you'll be coaching people.
And I hope the kettlebell cert, any cert you're going to get is great.
But ideally, you're going to get a certification that teaches you how to enact

(46:04):
the coaching relationship.
So yeah, I think you need to be certified for sure. Great answer. Yeah, I agree.
Amazing. Is social media necessary? What do you think about that?
I know you'll probably have some things to share in this as well,
Erin. Aaron, if you are applying for a health coaching position.
I would actually say no, not at all.

(46:26):
I think that's the appeal of applying for a health coaching position is that
you don't have to be the marketing engine.
You don't have to be the sales engine. You don't have to do any of that.
And I will tell you all, I had 10 coaches, eight of which didn't even have social media at all.
I looked at their experience. I didn't even check their social media.
They had the three buckets, they could coach, they had interpersonal skills,

(46:47):
and they had the professional skills.
That's what what i was looking for so i would say if this is the path
you're taking then no and that's the that is the plus side
of going towards an organization we're just looking can you
coach you have experience coaching no you don't need social media now what i
will say is if you don't have any experience like a lot of people have mentioned
like i don't even have i don't have a win with a client yet social media is

(47:09):
going to be one of your best tools because you already have people in your circle
just be like who wants a free training session i'll coach you for free eat today. I'll take 10 people.
I'll coach you. I'll put together a workout program for you.
I'll coach you up on your nutrition and I'll help you out.
Who wants in a great, so it's going to be people, you know, that that's fine.
That's how we all got started. Remember my poor mother and still has knee pain

(47:30):
from me. And I regret that deeply.
I've gotten a lot better since my mother, but that's where we all start, right?
You just like give out free workouts, $5 workouts, anything you can.
So my answer, Aaron might differ from yours, but I say, no, if this is the path
you're taking, not the entrepreneurial path for the organization path,
but it can be a useful tool to just get some sets and reps.
Yep, I would agree. Actually, this is, I fully agree that this is a great opportunity

(47:54):
for the folks who really dislike the idea of growing some kind of following online.
Because I hear that so much from you folks that I want to be a health coach,
but I really, really dislike social media.
I don't like talking on camera and flapping my gums on Instagram does not appeal to me.
Then this is really a great path for you. I agree.
But, you know, this brings to mind another question that came in pre-submitted,

(48:16):
the pay grade for these roles.
I don't know. This is something that maybe I can speak to because I was looking
at a lot of these job postings. And, Danny, you know, feel free to weigh in.
So sometimes what I'm hearing folks say is, well, I looked at this health coaching
job, but it only paid like $20, $24 an hour.
And I get that. It doesn't feel maybe it's not replacing your previous income

(48:38):
as an accountant or whatever it was.
I totally get it. And I think that I understand the appetite to want to completely
replace your income with this new path.
I also just think maybe there's an expectation management element to this,
which is that jobs for health coaches are still relatively new.
And there's an element of getting your foot in the door.

(49:00):
I mean, you're making a career change. If you made a career change from medicine
to accounting or whatever to whatever,
dolphin training to dog walking, there's going to be that sort of sluggishness
at the beginning, in a manner of speaking, as you get your feet under you in this new career.
So I just want you guys to manage your expectations around how much bank you're

(49:20):
going to make right out the gate in a health coaching job.
But truly, the pay ranges wildly vary depending on what industry you're looking
at. There's things like medical and clinical jobs, private sector ones,
wellness companies, corporate wellness, right?
So depending on what kind of sector you're going to, the pay range varies.

(49:42):
My perspective is generally some of these jobs are paying a little less than
you're probably hoping, but it's a job in the field that you want to get into.
And I think there's room to be the early health coach in the organization that
can become a middle or senior leader in that role.

(50:02):
I do believe that. I believe that these roles are going to grow and this industry
is going to continue to expand.
So I just want to encourage you to the best of your ability,
whatever you can manage and afford in your lifestyle, to not discard a job just
because the pay grade seems low because I think it's an opportunity.
Yeah, couldn't have said it any better myself. I can share a little bit just
about our specific organization, Aaron, that may be helpful for your people.

(50:25):
And this is back when I started the program in 2019 and ran it through late 2022, early 2023.
And we started everybody at $30 an hour.
And at the time, the research we did, that was relatively high for the industry.
I remember when I first started personal training, I was getting $7.12 a client for an hour session.

(50:49):
And then I got, if I sold a package, I got a piece of that, like a 24-hour fitness.
And then even for boutique studios, I was getting like $15, $20 an hour.
So to me, it was a great place to people get in.
And also, I didn't understand this piece, but I talked a lot with the CEO.
He's like, look, the unit economics just don't make sense. we can't afford to
give these coaches $100 a client based on what we're charging,

(51:12):
based on the marketing costs, based on what we're paying the sales out of pocket
if they make a sale for your program.
So there is a cap on that. Just to give you guys a little bit more context too,
it's not like an evil hold all the money thing either. It's just for perspective.
And my best coaches ended up making 40 bucks to 50 bucks an hour towards the end,
which was again for industry standard was was really really good uh to get and

(51:35):
so this was and this was probably the top one percent of pricing too we charge
a lot for our programs and it still was not not a huge amount but i love what
you said aaron it can just be especially if you don't have any sets and reps,
in the game just get client experience use it to your advantage and so many
of my coaches jumped their own platform after that like okay i get how this
works now i can build my own apparatus,

(51:56):
okay good two things i wanted to pull out there first of all that last thing you said was.
Because there is gonna be a percentage of you that do a job for now until you're
ready to go out on your own.
And the job might be just that leverage point to get you.
The reps the confidence to then go out on your own maybe you're doing
this while you're building your private practice on the side right

(52:18):
so you're you're doing that it's an awesome way to do it because i mean
when i built my private practice i still had a job i still had to pay the mortgage
i wasn't going to leap into entrepreneurship so this is a nice little tiptoe
into entrepreneurship for those of you that eventually want to do that but maybe
aren't ready right now the other thing is we have to zoom out and look at the
industry as a as a whole and i'm talking like all the way out zoom out to the
health consumer, right, the client, the person.

(52:41):
Every year, humans, health consumers are getting more savvy to the idea of,
if I really want to be healthy, I might have to pay out of pocket for a program.
Every year, this is becoming more the concierge sort of health and wellness
world, or the out of pocket, the insurance companies aren't helping me out.
So and the medical system is, I'm lost.
So they're kind of branching out into these sort of these programs that are using health coaches.

(53:06):
I just see this growing. I see the whole industry growing, maybe people paying
more for the programs that have the health coaches, the integrative model is
going to become more attractive.
The health consumer is going to become more savvy to the idea of paying out
of pocket for services. So I just think there's only growth on the horizon for these jobs.
April asked a question. I'm trying to make sure I can interpret this correctly.

(53:30):
She She says, she talked to a dietitian who was shunned by the medical community
because she wasn't teaching standard medically accepted diets.
She was a keto dietitian.
So this is probably a pertinent question because a lot of primal health coaches,
you know, you talked earlier about diet agnostic, right?
Your prototype diet agnostic. And when you said that, I was thinking,
hmm, we should probably pull this in for a good talk with the primal health

(53:51):
coaches who do tend to skew a little primal, paleo, keto, carnivore, low carb fasting.
So primal health coaches do tend to have more of a specific nutritional point of view.
My hunch on this is, you know, you'll find jobs that are speaking to the low-carb

(54:11):
ancestral model, but they're few and far between.
So if you're going to wait for those jobs to show up, that's okay.
If that feels really, really important to you, wait.
If you have some wiggle room if you could become a
little more diet agnostic not to the point of pendulum swinging
away to something that you completely don't agree with but if you can be a little

(54:33):
bit more into that sort of gray area whole foods kind of vibe then the opportunities
are greater for you what do you say to that danny for coaches who do have a
specific i mean you did touch on this earlier you don't want to discard what
is important to you on a values level.
But how can we how can we soften our bias, I guess, to make ourselves appear

(54:55):
more attractive to more employers?
Yeah, it's sort of like it's sort of like that quote.
It's be intolerant with yourself and be tolerant with others.
I kind of perceive it like that, Aaron. So how have your hardcore values,
if you believe like, look, fasting is the secret, people need to be doing this.
I believe that wholeheartedly.
But you don't want to start your own fasting company. any.

(55:17):
And based on this principle, you want to apply, hold those beliefs strongly,
but you got to free it up when you're with your public face.
You just do, you have to embrace people's beliefs. So for us,
like we dealt with a lot of people who never lifted it away in their life.
And that was one of our core tenants.
We thought resistance training was essential to the fat loss process.
We did not come in and be like, what you're doing is nonsense.

(55:38):
Here's a 12 week weight training program, right? So we, we softly embrace where
they were at. Okay. What are you doing now? Okay. okay, what about walking? Was that comfortable?
Oh, you do, you like yoga. When's the last time you went to a class?
Would you go three times a week to yoga? We just got them back in the pattern of moving.
And over time, as we build trust, we could start to introduce some of those
things like weight training.

(55:59):
We could introduce like, I love, uh, I love this piece that you love about fasting,
but you know, here's what we would recommend.
So I think if you can build the trust, then you can start to introduce some
of the more edgier pieces. So it's like, hold, Be what you're going to be.
Live how you're going to live, but you have to be a little bit tolerant,
at least at first, and kind of be open, especially if you're applying for the job process.

(56:19):
Because like I said, I would not, I just wasn't hiring someone who's like,
veganism is the only way.
I just couldn't. I couldn't force you because we're going to deal with clients
who are going to be eating meat.
So I guess, I'm not sure if that, I'm not sure I understood April's question
correctly, but that's sort of my take on it. Yeah.
Yeah, this question came up again, and we'll just touch on this slightly,
because Patrick asked this question a little bit further down.

(56:40):
He specializes in kind of diabetes, diabetes specifically.
And, you know, so this is a very clear point of view, which is great.
It's amazing to have a clear point of view, a clear expertise.
So Patrick will be looking for jobs in managing diabetes in clinics and programs
that are zeroed in on diabetes,

(57:01):
which only means, Patrick, that you'll have a smaller pool of jobs to pick from,
which which isn't a bad thing. It's just like any kind of niching exercise.
We can't be all things to all people anyway. Let's zero in on what we can do, what we'll enjoy doing.
And that means that the work we do get will be much more personally rewarding
and you'll be good at it, quite honestly.
So i the narrower the

(57:24):
net that we cast the fewer jobs that are available but more
growing every year um so that kind of speaks to april's question too about sort
of a having a dietary preference that's really strongly a dietary belief that's
strongly held or a specialty like patrick's which is very narrow gotcha that's
all um a lot there's a lot more questions that have come in but i think,

(57:47):
um one of them that came up a couple times that i can speak to is opportunities
for part-time coaching positions. This came up a bunch of times.
There are lots of part-time jobs and there are, there are tons of part-time
health coaching jobs and like, you know, 20 to 30 hours a week or off hours.
I saw one, there's actually one that I put into the course as an example.
And the hours were like 3 PM to 10 PM, two weeknights or something.

(58:11):
So that's like a long shift, two or three weeknights ended up being kind of
a, it's a long late shift.
But if you had, you know, a day job that you're holding down and you're trying
to get, you know, exit that and enter health coaching, that could be something
that you could do on the side to get yourself, you know, into the coaching industry
and out of your current job.
There's tons of part-time jobs. Just that's all I can say to that is that there

(58:32):
are tons. And we, inside the course, I'll show you how to set up an indeed.com job search.
One of the questions that came in is what keywords are researching for?
And I literally would search health coach, but understand that some jobs that
are listed as health coaching jobs, When you read the job description,
it's actually not a health coach you're looking for. They're looking for a dietitian.
They're looking for a nurse practitioner.
They said health coach because they thought that's what they needed,

(58:53):
but they're actually asking for a licensed healthcare professional.
Okay, that job's not for me. Click through. Find the next job.
Great. This one's looking for an actual health coach. The job description is
in the realm of coaching and not in the realm of licensed healthcare stuff.
Great. That's a job I can apply for.
There's part-time. There's full-time. There's virtual. There's in-person.
Everything and anything you can imagine.
I'm not kidding you guys when I say that I get between 5 and 25 jobs per day,

(59:17):
emailed to me from this job alert that I've set up and indeed it's insane.
They're not all winners.
But there are some good ones, and there's more coming every week.
All right. Well, Danny, any parting thoughts here? I do want to let you go.
But first of all, I want to thank you, because we could not have created this course without you.

(59:41):
And we really felt that this course needed to exist. We couldn't find anything
else in the whole health coaching world, health coaching education world,
that was teaching health coaches how to navigate the job process.
And we were grateful to come across you because you've had such experience from
the perspective of hiring.
So grateful to you for helping us with this. Any parting words of wisdom for a health coach seeking?

(01:00:06):
You know, I guess I don't know if it's wisdom, but I definitely would just empathize
with all of you who are just getting into this space. You're like,
I don't have a lot of success in this arena yet.
And I would just encourage a lot of you just That does not mean you're not qualified.
It doesn't mean you're not able to do this work.
It just means you might be a little harder to get started like anything, right?

(01:00:30):
It's like the flywheel on the playground. At first, when you start pushing that
thing, it's really heavy.
And it's really heavy and you keep going. And then eventually it starts spinning
on its own. You can hop on that thing and just take it for a ride.
So I think just, you know, I speak with a lot of new health coaches as well.
They're like, how do I do this? And I think just the parting piece of advice,
I guess I would say is you do have to get reps and sets, train anybody and anybody,

(01:00:53):
anybody, anywhere, anytime,
say yes, build a bad, build lots of bad programming, build it as fast as you
can just get the sets and reps.
And, uh, it's a lot easier to get those wins and get a feel for the industry
than I think it feels right now for a lot of new coaches.
I love that. And I'd also say that it's not like there's a whole cluster of

(01:01:15):
health coaches that are somehow ahead of you.
This whole industry is pretty new.
So all you got to do is kind of rev it up a bit and you can rise to the top
of the pile of resumes just by putting a little bit of elbow grease in there.
All right, great stuff. Thanks so much for this conversation, Danny.
Thank you so much for your contribution to our How to Land a Health Coaching
Job course, which again will be in the dashboard for all Primal Health Coaches

(01:01:37):
coming up here pretty quick. And if you're not a Primal Health Coach,
make sure you reach out to us to find out how you can get access to it.
Because if you want a health coaching job, we're going to show you how to do it.
All right. Have a great day, everyone. Thank you. Everyone, thanks.
This podcast was brought to you by Primal Health Coach Institute.
To learn more about how to become a successful health coach,
get in touch with us by visiting primalhealthcoach.com forward slash call. all.

(01:02:01):
Or if you're already a successful health coach, practitioner,
influencer, or thought leader with a thriving business and an interesting story,
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Connect with us at hello at primalhealthcoach.com and let us know why we need
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