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October 23, 2025 33 mins

In this episode, Dr. Karen Litzy welcomes back David Ian Wood to discuss the challenges entrepreneurs face, especially shiny object syndrome. They examine how to overcome distractions, the importance of understanding one's motivations, and practical strategies for staying focused. David shares insights on planning, accountability, and making tasks enjoyable to boost productivity. He also introduces his innovative app designed to help users in real-time during calls, highlighting the role of gamification in reaching business goals.

 Takeaways

  • Shiny object syndrome is prevalent among entrepreneurs.
  • Understanding your 'why' is crucial for motivation.
  • Planning involves knowing what to focus on and what to avoid.
  • Gamifying tasks can make them more enjoyable and productive.
  • Focus should be structured over different timeframes.
  • Accountability is key to maintaining focus and achieving goals.
  • The Pomodoro technique can enhance productivity.
  • Making work fun can lead to better results.
  • Reaching out to others can be a game-changer for business growth.
  • Personal development is essential for long-term success.

Chapters

  • 00:00 Introduction to Shiny Object Syndrome
  • 05:06 Understanding Your Why
  • 09:32 Planning for Focused Action
  • 19:46 Gamifying Your Tasks for Success

More About David:

A former Consulting Actuary to Fortune 100 companies – including Sony Music, Chanel, and Exxon – David left his cushy Park Avenue job 20 years ago to build  the world's largest coaching business. He became #1 on Google for "life coaching", serving an audience of 150,000 coaches, and coaching thousands of hours across 12 countries.

Alongside his clients' successes, David is no stranger to overcoming challenges himself, having overcome a full collapse of his paraglider and a fractured spine, witnessing the death of his sister at age seven, severe anxiety and depression, and a national Gong Show!  

He is the author of "Get Paid For Who You Are," with foreword by Jack Canfield. He was nominated to the exclusive Transformational Leadership Council alongside such thought leaders as Don Miguel Ruiz, John Gray, and Marianne Williamson.

David believes that the tough conversations we avoid, are our doorways to confidence, success, and love. They become the defining moments which shape our world. He coaches high performing entrepreneurs, executives and teams – and now prison inmates –  to create amazing results and deep connection. Achieve more, by focusing on less.

Resources from this Episode:

Focus.CEO

David on YouTube

Free Business Assessment

Jane Sponsorship Information:

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Mention the code LITZY1MO for a free month

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