Dr. Eva Norman: How to Innovate and Diversify Your Therapy Practice

In this episode of the Healthy, Wealthy, and Smart podcast, host Dr. Karen Litzy welcomes Dr. Eva Norman, a seasoned physical therapist with over 25 years of experience. Dr. Norman shares her journey of establishing a unique physical therapy model that operates outside the traditional insurance framework. She discusses the inception of her business, Live Your Life, which provides personalized, in-home therapy services tailored to individual needs. The conversation delves into the challenges and successes of running a cash-based practice, the importance of listening to clients, and the innovative approaches Dr. Norman has implemented to transform patient care.

 

Takeaways

• Dr. Eva Norman's practice focuses on personalized, in-home therapy services.
• The business model operates outside traditional insurance frameworks.
• Listening to clients' needs is crucial for business growth and patient satisfaction.
• Dr. Norman's practice offers a wide range of services, including physical, occupational, and speech therapy.
• The practice has expanded to include acupuncture, massage, and dietitian services.
• Partnerships with local agencies enhance service delivery and patient care.
• Telehealth services have been integrated to reach underserved areas.
• The practice emphasizes the importance of a holistic approach to patient care.
• Dr. Norman's innovative model has led to numerous patient success stories.
• The conversation highlights the value of diversifying services in a cash-based practice.

 

Chapters

• 00:00:00 Introduction and Guest Welcome
• 00:00:00 Dr. Eva Norman's Background
• 00:00:00 Inception of Live Your Life
• 00:00:00 Challenges and Successes
• 00:00:00 Innovative Therapy Approaches
• 00:00:00 Expanding Services and Partnerships
• 00:00:01 Telehealth and Holistic Care
• 00:00:01 Patient Success Stories
• 00:00:01 Advice for Aspiring Therapists
• 00:00:01 Conclusion and Contact Information

 

More About Dr. Norman:

Dr. Eva Norman has been practicing physical therapy for more than 25 years. Her passion and commitment continue to be to bring the benefits of physical therapy to the residents of her community and to th