HS94- Customer Spotlight Series: An Interview with Mark McKenna of Putnam Investments

In Episode 94, Mark McKenna, Putnam Investments Head of Marketing, shares observations and key insights from the 2016 Putnam Investments Advisor Survey on Social Media Use.  The survey, now in it’s fourth year, has continued to serve as an industry barometer on the adoption, use, growth and evolution of social media use in the financial services industry.  

In our interview, Mark shares how advisors today are leveraging social media, and getting more advanced in their use to enrich client relationships and build their business.  As an industry leader and early adopter of social, Putnam Investments continues to serve as a valuable industry resource for the advisor community by providing a number of resources to help advisors start and build their social journey. Links to these valuable resources can be found below.   Be part of the conversation with @victorgaxiola and @alissadossantos on Twitter using hashtag #HSonAir.  If you have a question, comment or suggestion, please send an e-mail to [e-mail].   We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests, and other fun stuff.  

Links

The Putnam Investments Advisor Survey on Social Media Use

AdvisorsAreSocial.com

Advisor Tech Tips

Putnam CEO Robert Reynolds on Twitter

Putnam CEO Robert Reynolds, LinkedIn Influencer

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