HS97- 12 Digital Marketing Trends in 2017

In Episode 97, Brittany Hedin (@justalittleBrit), Executive Assistant in Customer Success and Marketing at Hearsay Systems joins me to review and expand on the 12 digital marketing trends in 2017 from Business 2 Community. Taking advantage of our global team visiting in San Francisco for our bi-annual Company Kickoff Event (CKO), we also asked a few individuals to weigh in on their own predictions on what marketing trends we can expect this year.

12 digital marketing trends of 2017

The increasing dominance of video ads - YouTube and FB have these down but Google has entered the fray with in-SERP video advertising.

More live video - Every major social network has jumped on this train and has proved to be the internet's shiny new toy. Live video and influencers will likely unite in 2017 with product placement and sponsorships becoming more common.

Mobile will completely dominate desktop - This continues to be on the list but it's still important since the desktop is still fading away and hand-held devices are still on the rise.

Dedicated apps will find their way - An app offers all the features of a mobile-optimized website but in a more intuitive, convenient, and accessible way.

Social conversion is coming - Social media will work as new conversion channels and offer tools to convert prospects directly into buyers.

Search algorithm will change. And change again. - Search engine giants will keep on updating their algorithm to decide what content should get priority and rank higher in search engine result pages.

Online advertising will become more expensive - As the demand for top advertising spots rises, the prices for online advertising will increase.

Unique, high-quality content will be the key - The influx of professional writers and video producers will make content marketing more competitive, and there will be a huge demand for niche-based writers who possess knowledge and expertise in their subject matter.

Conversion rate optimization to offer high ROI - Conversion rate optimization helps you track user behavior on your site and identify elements that are producing the highest number of conversions.

Growth hacking will continue to evolve -The need for digital marketers to quickly grab their audiences’ attention through social media channels, viral marketing, and organic ads in 2017 will take growth hacking to an even bigger level.

Using all the big data - One of big data’s way of being useful is personalized customer experience and marketing. One-to-one marketing will slowly become more prevalent as brands weigh opportunity and cost and find ways of introducing it into their messaging.

Native advertising - Native advertising is an old method, but Smith thinks that market forces should increase its prominence in 2017 because the diminishing penetration of many ads – through ad blockers, reduced social media organic reach, and the decline of banner ads – will see an increase of native advertising.

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