On this week’s episode our guest is the founder of SAD PRT, a platform based on Instagram, TikTok, and YouTube that showcases emerging underground artists. We talk about how the platform highlights artists and storylines that often don’t appear in traditional media, and the ways in which they’ve successfully built a community of passionate followers around niche music. We get into the rise of 2Hollis and his polarizing major label debut album star, the intentions behind how albums are crafted, and how clips of crowd reactions at live shows have become a critical marketing tool in breaking new artists. We also talk about buzzing UK rapper Fakemink, the sonic world he’s built, the art of actually writing down raps, and how he’s become a mystical figure to fans, with a dedicated following that continues to grow worldwide. Genre-bending artist Crucify April is also is discussed and we explore the influences and sounds that shape his music, from video game samples to Crystal Castles. And of course, we dive into the current SAD PRT Top 5, featuring tracks from Ghost Mountain, Feng, LUCKI, Eric Aharzoth, and Stiffy & PILF (Zell, Turrobaby, Agus). Banger.
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