275: How to go from $0 to $100K in your online course business

In this episode, Tina Tower guides listeners on how to scale from their first dollar to their first hundred thousand dollars in the world of online course businesses. This is part two of a three-part series on making money online. The focus is on creating a sustainable and scalable business model.

Key Points:

1. Milestones and Expectations:

   • Understanding the journey from $0 to $100,000 is vital.

   • Emphasizing the challenge and necessity of getting past the $100k mark to reach sustainable growth.

2. Game Plan for $100k:

   • Create a scalable offer and price it for growth.

   • Decide between high price, low volume versus low price, high volume, based on what fits your business model.

   • Consider upselling to increase revenue per customer.

3. Building an Evergreen Funnel:

   • Importance of having a consistent revenue stream rather than solely depending on live launches.

   • Components of a successful funnel include a lead magnet and an evergreen sales process.

4. Marketing Strategies:

   • Leveraging organic growth before considering paid ads.

   • Consistency in content and engagement is crucial.

   • When considering ads, start small and focus on ROI.

5. Customer Experience Focus:

   • Deliver excellent transformation and use word-of-mouth referrals.

   • Consider implementing an affiliate program to encourage referrals.

6. Avoiding Common Mistakes:

   • Track key metrics and know your numbers to drive growth.

   • Avoid waiting for perfection before launching.

   • Don't rely solely on launches; focus on consistent audience growth.

If you're interested in scaling your business and learning more, consider joining "Her Empire Builder." The program provides step-by-step strategies, templates, and guidance to accelerate your journey to $100k and beyond.

Reaching $100k is challenging but achievable with the right strategies and consistency. Once surpassed, the journey to a million is much more streamlined. Stay tuned for part three, which focuses on scaling to $1 million in online courses.

Resources:

Join the Waitlist here: https://www.herempirebuilder.com/join

Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry 

Pricing Your Services episode 

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder