293: 3 Reasons People Suck at Sales — and How to Fix It

In this episode, Tina Tower dives into the three biggest reasons people struggle with sales—especially female course creators—and shares practical, relatable strategies to boost your confidence and conversion rates. If you want to sell more with authenticity and ease, this episode is a must-listen.

Key Topics Covered:

1. Selling Like Someone You’re Not

• Many women try to adopt a "salesy" persona that doesn’t feel true to them, leading to awkward transitions and flat sales messaging.

• Tina talks about cultural differences in how women from Australia, the UK, and New Zealand approach self-promotion compared to those in the US and Canada.

• Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake) by writing your sales copy and content as if you’re talking to your best friend. Inject your real self—stories, voice, and confidence—into every sales message.

• Practice makes perfect! Sales gets easier and more authentic with repetition and self-acceptance.

2. Fear of Asking for the Sale

• A major sales killer is shying away from the actual ask due to fear of being pushy or fear of rejection.

• Tina shares why women often hesitate to send enough sales emails or deliver a confident call to action at the end of webinars.

• Tip: Reframe sales as an act of service. You’re not begging or pressuring—your offer is the bridge to transformation that your audience actually wants.

• Detach from the outcome: Do your best, prepare thoroughly, then let go of results.

3. Selling Features, Not Feelings

• Buyers aren’t interested in a long list of features—they want results. They’re looking for the transformation your offer brings.

• Use storytelling and specific, relatable examples that speak to what your customer really wants: the feeling of accomplishment and the change your program can make.

• Tip: Always start with the end in mind. Clearly communicate the before-and-after, use your audience’s language, and keep your pitch simple and direct.

• Address objections openly so prospects believe the transformation is possible for them.

Sales isn’t sleazy—it’s an act of leadership and service. When you own your value and communicate it authentically, you’ll not only sell more, but you’ll enjoy the process too.

 

Resources & Mentions:

• Zoe Foster Blake https://www.instagram.com/zotheysay

• Idea to Launch https://www.herempirebuilder.com/start

 

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder