306: The 3-Year Plan: Building a Business That Buys Back Your Time

In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what "long-term" really means in today's fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn't just about chasing bigger revenue but about architecting a business and life you love.

Resources:

Delphi AI (Tina's AI-powered personal guide)

 

Key Topics Covered

• Why a 3-Year Plan?
  Tina explains why a three-year horizon is ideal in today's rapidly evolving landscape and how it strikes the right balance between ambition and realism.

• Building a Business That Serves You:
  Learn how to design your business around your desired lifestyle—whether that means more travel, a shorter workweek, or time for family—rather than letting your business dictate your life.

• The Trap of Short-Term Thinking:
  Discover how constant launching, chasing trends, and setting only revenue goals without considering lifestyle can leave you exhausted and unfulfilled.

• Foundations of the 3-Year Plan:

  • Defining your vision for life and business three years from now

  • Auditing your current business model for sustainability, leverage, and alignment with future goals

  • Creating recurring and leveraged revenue streams for stability and freedom

  • Designing not just for efficiency but for energy and joy in your day-to-day life

• Tina's Personal Planning Approach:
  Hear how Tina plans her year to prioritize travel and family, builds in downtime, and intentionally structures her business activities to support her energy and vision.

• Actionable Steps:
  Tina lays out concrete exercises—like creating a "stop doing" list, vision journaling your perfect day, and scheduling life events before work fills your calendar—to help you gain clarity and take control.Your dream business won't happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Your dream business won't happen by accident. Structure, planning, and a clear vision are essential to crafting a business that fuels your ideal life. Start your three-year plan now and create a business that gives you the freedom, fulfillment, and financial results you want.

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder