310: How to Make Sales Every Week (Without Launching All the Time)

In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round.

Key Topics Covered

• The drawbacks of relying solely on live launches

• Evergreen funnels and systems for consistent weekly sales

• Monthly recurring revenue from memberships and masterminds

• The importance of lead generation, and how to grow your email list

• Creating compelling lead magnets and testing for conversions

• Building and optimizing automated email sequences for follow-up sales

• Organic growth vs. paid ads and which is right for your business stage

• Using weekly content (like podcasting) and soft selling in your regular output

• Strategic bonuses and flash sales to drive urgency for evergreen programs

• Incorporating live touchpoints into evergreen programs for increased results and connection

• Tracking key metrics to tweak and optimize your business systems

Actionable Takeaways:

• Build out an evergreen funnel for your signature offer that's available year-round.

• Create high-value lead magnets and test regularly for the best conversions.

• Maintain a consistent lead generation engine with weekly content (podcasts, emails, Instagram, etc.).

• Optimize your automated email sequences—many evergreen sales happen in the follow-up!

• Consider strategic use of paid ads (especially if starting out) vs. organic growth.

• Offer bonuses or limited-time perks to create urgency for evergreen sales.

• Add live Q&A or touchpoint sessions as value-adds to evergreen programs.

• Track key data weekly (leads, conversions, email performance, etc.) to guide business decisions.

• Use soft but clear calls to action in all content; don't hide your offers.

By using evergreen funnels, high-value content, and strategic live touchpoints, you can create consistent, year-round revenue without the stress of launch-only sales. Track your metrics, optimize your systems, and nurture your leads to build a predictable, scalable business that grows sustainably.

Resources Mentioned:

Deadline Funnel software for creating urgency with evergreen offers

https://www.deadlinefunnel.com/?via=tina-tower

Her Empire Builder free resources: herempirebuilder.com/free

 

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder