Creating Your Vision: Annie Hoffman on the Intersection of PR Strategy and Mindset

This week, Ivy Slater, host of Her Success Story, chats with her guest, Annie Hoffman. The two talk about Annie’s journey from early goal-setting and breaking into network sports production as a woman, to building her own PR and media training company that serves C-suite executives, authors, athletes, and entrepreneurs. They explore the shift toward digital and social media, the importance of authenticity in building a legacy, and the behind-the-scenes work Annie does to help clients confidently share their message with the world.

In this episode, we discuss:

• How Annie got her start in PR

• What advice Annie offers to leaders about visibility

• When manifestation comes into the process

• Why blending mindset and strategy is crucial in Annie’s work

• How Annie supports clients in becoming media stars

• Who benefits from Annie’s methods

 

Annie Hoffman is an expert media trainer and PR strategist. Annie's mission is simple: to help high-performing professionals confidently navigate every media opportunity – whether on TV/radio, on social media, or in the press – so they can build impactful brands that last.

Annie partners with C-suite executives, broadcasters, athletes/coaches, authors, Esports professionals, and thought leaders who are ready to increase visibility, elevate their public presence, and communicate with authenticity, clarity, and impact.

Website:

www.anniehhoffman.com

Social Media Links:

Instagram: @anniehhoffman

Twitter (X): @anniehhoffman

LinkedIn: @anniehhoffman

Facebook: @Annie H. Hoffman

TikTok: @anniehhoffman