From zero to over $7M in self-storage assets—discover how two powerhouse women did it. In this insightful episode of the Hero Capital Show, Christy Brock and Margot Kennedy of WIIRE reveal how they pivoted from multifamily to self-storage and built a thriving commercial real estate portfolio—all while raising over $14M in capital.
They break down their path from early missteps to mastering capital raises, securing seller-financed deals, and building long-term investor trust. Learn how they structured JV partnerships, overcame investor hesitation post-COVID, and now lead a momentum-driven acquisition pipeline of mom-and-pop self-storage properties with strong cash flow and recession resistance. If you're serious about scaling smart and partnering with credible operators, this is the blueprint.
Top 5 Key Takeaways:
- Why Self-Storage Wins: Christy and Margot favor self-storage over multifamily due to easier operations, better risk management, and faster CapEx execution.
- Lessons from a $6M Raise Gone Sideways: Christy recounts wiring back nearly $6M due to a failed raise, sharing hard-won insights on investor alignment and structure.
- Credibility Through Transparency: The duo prioritizes real-time investor updates—even when things go wrong—to foster trust and long-term relationships.
- Investor Avatar Shift: Their ideal LPs are pre-retirees with capital in IRAs or 401(k)s, seeking cash flow, security, and diversification outside of volatile stocks.
- Team Sport Scaling: They emphasize partnerships with fund managers and others in the HERO community to raise faster, scale smarter, and close more deals.
About Tim Mai
Tim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.
He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.
He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares.
He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.
Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.
Connect with Tim
Website: Capital Raising Party
Facebook: Tim Mai | Capital Raising Nation
Instagram: @timmaicom
Twitter: @timmai
LinkedIn: Tim Mai
YouTube: Tim Mai
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