How does a former restaurateur and retail franchisee pivot into managing nearly $19M in real estate assets?
In this compelling episode, Brian Plumer shares his journey from struggling to sell his first fix-and-flip in 2008 to now owning over 1,000 units across multifamily and self-storage. Hear how a pandemic pivot, relentless learning, and hands-on experience led him to raise capital, partner on syndications, and build Litmus Capital Investments. Brian opens up about his early failures, the mindset shifts that fueled his success, and why self-storage has become his secret weapon for scalable, resilient investing.
5 Key Takeaways from Brian Plumer’s Episode:
- From Retail to Real Estate:
Brian’s first failed flip turned into a long-term rental—and his gateway into passive income and multifamily investing. - Self-Storage Strategy:
Pivoting to self-storage gave Brian access to off-market deals with seller financing, lower management headaches, and powerful cash flow. - Raising Capital with Credibility:
He started small—$250K from friends and family—and learned that confidence, transparency, and trust are more important than pitch decks. - Fund of Funds Future:
Inspired by the HERO Alliance, Brian is building toward a fund-of-funds model to scale without taking on asset management roles. - Consistency Beats Speed:
Whether taking baby steps or giant leaps, Brian emphasizes staying the course, finding mentors, and building relationships as the key to long-term success.
About Tim Mai
Tim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.
He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.
He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares.
He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.
Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.
Connect with Tim
Website: Capital Raising Party
Facebook: Tim Mai | Capital Raising Nation
Instagram: @timmaicom
Twitter: @timmai
LinkedIn: Tim Mai
YouTube: Tim Mai
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