High-Income Business Writing: Freelance Writing | Copywriting | Content Writing | How to Freelance
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Learn more at b2blauncher.com/podcast.
Episodes
For most freelancers, the concept of taking an extended break—be it for maternity leave, personal health, or a sabbatical—has been shrouded in trepidation.
We love the idea of a long break, especially if we’re experiencing burnout. But we immediately dismiss it as unrealistic because we don’t think we can afford to lose the income. Or we fear losing momentum, falling ...
What do you do when a client or prospect has a piece of long-form content they’ve written internally and they want your help finishing it?
What do you quote? What’s the right way to frame your fee for the client? And how do you approach this kind of project?
Check out my thoughts and advice in this week’s short podcast episo...
As I record this episode in March of 2024, we’ve yet to feel the effects of generative AI in our solo businesses.
So why are so many writers, copywriters, and solo marketers losing business?
Everything that I’m hearing and seeing points to other factors for the challenges many creative professionals are experiencing. And the...
For many years there has been a myth among journalists that journalism and content marketing can’t coexist.
You either have to focus on journalism work or on content marketing, but not on both.
But this belief is based on false assumptions and outdated beliefs. And in this week’s episode, you’ll hear why you can do both very...
This episode is very different from what I typically do on this show.
It’s a candid conversation between Sarah Greesonbach and me on a number of random topics.
Sarah is not only a very talented B2B writer, she’s also the founder of the B2B Writing Institute, an excellent coach to other B2B writers, a coaching client of mine,...
2023 has not been a great year for many writers and solo marketing professionals.
And when business is not great, one of the first things we ask ourselves is, Should I change or modify my offerings? Will that make a difference?
It’s a great question to ask yourself. But it’s important that you go about your decision in a mor...
Freelancing is both a blessing and a curse.
It’s a blessing because you’re in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people.
But freelancing is also a curse ... because you’re on your own. Which means that you have to wear all the hats. And when you’re pulled in so ma...
We truly don’t talk enough about money and prosperity in the freelancing community. And that’s too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed.
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How do you feel about outsourcing some of your work?
Most writers I talk with are either completely against this idea. Or they tell me that they’ve tried it and it didn’t work out. Or that they like the concept, but it ju...
One of the most important capabilities you can develop as a self-employed professional is the ability to pivot and adapt as your business grows and your life situation evolves.
Not only is life full of surprises, but what worked for you 5 years ago may not be as palatable today. Whether it's the types of clients you work with, the type of work you pursue, or the side ...
When your business gets really challenging, it’s very common to feel like you need to make a drastic move.
Like pivoting to a different target market. Or offering a totally different set of services. Or moving out of freelancing and into a traditional job.
These are very common feelings. And let me tell you ... I feel this w...
Earning more in less time is not just about getting higher fees for your work. It’s also about being more productive and approaching client projects more efficiently.
And a key part of writing productivity is effective editing.
Editing is one of the key phases of any writing assignment. Yet I find that most of us don’t have ...
When we’re in a challenging economy, most of us operate from a place of fear.
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The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging.
Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years.
That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the topic of marketing your business will be a recurring theme in this podcast and in my new...
Last month I had the pleasure and honor to keynote The Content Byte Summit in Sydney,
Australia, along with my friend and colleague Jennifer Goforth Gregory.
The conference was top-notch. And by the end of the first day of the two day event, Jennifer
and I knew we had to record a joint episode of this podcast to share our biggest takeaways
from all the information-packed sessions.
How do you know if (or when) you’re pricing yourself beyond what the overall market can
bear?
That’s the question I address in today’s short podcast episode. I talk about this idea of “what the market can bear,” ... and why that shouldn’t be your main factor in pricing decisions.
Instead, I offer 3 other factors to help you arrive at your best fee.
In this episode, I explore this idea further and offer advice for how to be a more effective coach to yourself. And I include examples of what I do in between engagements with my own coach.
In this week’s short podcast episode, I detail 3 ways to raise your fees effectively ... even in a difficult economy.
It’s all about thinking of the challenge differently and in a more creative way.
In this week’s short podcast episode I share some powerful insights from a world-renowned music producer on how to have more breakthroughs in your business and personal life.
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