From TV to Transformation: Letting Go of Perfectionism and Building an Authentic Brand, with Kalinda Kano

In this episode, I’m joined by Kalinda Kano, a multi-passionate guide based in Mexico City who supports women in stepping off autopilot and relating to themselves with greater awareness, clarity, and presence. With a background in television and extensive training in therapeutic, somatic, and spiritual modalities, Kalinda creates spaces—through 1:1 work, retreats, courses, and workshops—where deep self-understanding leads to real, embodied change.

Kalinda shares her entrepreneurial journey, beginning with being “discovered” at 19 and building a long, outwardly successful career in TV, followed by burnout and a pivotal decision to walk away and reimagine her life and work. We talk about how she slowly rebuilt her business by listening to both her intuition and her audience—starting with yoga classes, moving into tarot and courses, and eventually landing in deeply transformational 1:1 coaching.

We also explore the identity shift she’s experienced over the past year and how that has reshaped her brand, offers, and online presence. As a client of mine, we touch on what our work together looked like and why she feels more aligned with her work now!

In this episode, we also discuss:

• Writing a book during the pandemic and what that process revealed
• What to do when you don’t know your next step—and how asking your audience can help
• Growing a large, engaged social media presence organically
• Breaking the perfectionism and over-planning cycle
• How social media (especially Instagram) has changed over the past decade
• Building a teaching business through trial and error, without focusing on what anyone else is doing
• Staying committed to a long-term vision, even when it takes longer than expected
• What investing in her business has looked like and why that’s essential to long-term success

Find Kalinda on her website:⁠ KalindaKano.com⁠

on Instagram ⁠@KalindaKano⁠

and TikTok⁠ @KalindaKano⁠