How to Drive Profit with Purpose

How to Drive Profit with Purpose

This is Drive Profit with Purpose. Listen in each week as we talk with successful industry leaders about how to lead a values-based professional services firm.

Episodes

June 6, 2023 24 mins

Join us for an extraordinary episode as we wrap up the incredi...

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Mark is passionate about supporting independent creators in their quest to grow and monetize podcasts. He knows that breaking into the industry can be difficult without resources or connections, leading him to focus on helping even those who fly under the radar succeed. His efforts have paid off with many of his partners earning top spots - but he's equally proud when smaller voices achieve big profits alongside 80% au...

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A daring leap of faith propelled Larry to follow his dreams and launch a business. Though initially met with uncertainty, he remained determined to make it work. By readjusting goals and shifting focus, Larry achieved an incredible 500% increase in revenue—the result of unwavering dedication that paid off big-time.

  • With a goal in sight and the courage ...

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Taking a step into the unknown, Randy dove headfirst into drone-based podcasting. Little did he know it would quickly lead to success and inspire listeners worldwide! Through cultivating meaningful connections with customers far and wide, his reach grew steadily - leading him straight to the heart of the industry itself. Thanks to one leap of faith seven years ago, opportunities like attending trade shows or appearing ...

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Get ready to ignite your passion and make a meaningful impact through podcasting! Today, we're excited to have the amazing Latina Podcaster Rita Bautista join us.

Rita Bautista is the visionary founder and CEO of Latina Podcasters Network, a unique platform that amplifies Latinx voices in podcast media.

Her journey began with her successful 2019 launch - but it's gone far beyond personal succe...

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Brian Schulman, founder and CEO of #VoiceYourVibe, is here to discuss how to drive profit with purposeand how that can be the key to success in business. Brian shares his insights on how an ethical approach and commitment to stakeholders can lead to powerful connections and ultimately drive profits. As someone who has overcome personal challenges, Brian also emphasizes the importance of spreading positivity in all aspe...

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William is an inspiring reminder of what can be achieved when we dedicate ourselves to a cause that moves us. The most important lesson we will take away is -  His enthusiasm and determination are infectious, showing everyone the power of committing oneself fully with passion and authenticity - no matter how long it takes for success to manifest.

  1. We all have a uniq...

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Holly Shannon is a champion of female empowerment through podcasting and a leader who values mentorship, collaboration, and authentic relationships. She believes in the power of helping others, prioritizing personal growth, and fostering a positive culture of unity and innovation.

Key takeaways from Holly's message include the transformative power of podcasting for marginalized voices, the importance of co...

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April 4, 2023 16 mins

The podcast industry is growing at rapid rates. Mike Wiston, CEO and Founder of mowMedia, discusses some of the most effective strategies to drive growth, the importance of audience engagement, and his approach as a business leader in getting his hands dirty in all aspects of the business. 

  • Monetizing through sponsorships 

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Are you ready to unleash your full potential and achieve greatness? With unwavering ambition and relentless drive, you can accomplish anything you set your mind to. But it's not enough to simply dream big – you must take action and embrace your passions with all your heart. Take a page out of Mark's book, a true leader who has forged deep connections with his viewers by tapping into his authentic self and mastering his...

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From the moment she discovered meditation as a young adult, Katie has been obsessed with the power it holds. She's used it as a tool to navigate the many challenges of life, from growing a business to raising children. And with her unwavering commitment to personal and professional growth, there's no doubt that she's making an impact on women worldwide.

 But how does she manage to do it all? Well, folks, it all comes d...

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Just a few months ago, Glenn Hebert met a goal he had for himself in selling his company, Horse Radio Network. Through marketing activity, a dose of fun, strategic alignments, and a candid approach to being purpose-driven, Glenn was intentional about his returns on investments.

  • Shares the importance of being intentional and purposeful towards the end g...

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Welcome back to a brand new episode of How to Drive Profit with Purpose. Today, I am unpacking the “catalyst conversation”, a point every agency should start from when embarking on a new project. It helps you to understand a client’s business objectives and where growth will stem from. When you begin here, you are setting every person involved up for success. 

H...

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November 29, 2022 39 mins

Speaking to Mike really got me juiced because so much of what he does is a result of his purpose orientation. By combining hard-earned business lessons, battle-tested experience, and a passion to serve others, Mike and DC Central Kitchen are channeling their purpose to make an impact not just in the Greater DC area but thro...

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What a pleasure it was to sit down with Joseph and dig deeply into such rich and important topics. It is truly inspiring to see the positive impact that Joseph and his team at Greyston is making in their community and the world at large. Every person has value to offer the world, and it is up to us to unlock that potential and invest in their success. When one person succeeds, we all succeed. 

...
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What a pleasure it was to sit down with Joseph and dig deeply into such rich and important topics. It is truly inspiring to see the positive impact that Joseph and his team at Greyston is making in their community and the world at large. Every person has value to offer the world, and it is up to us to unlock that potential and invest in their success. When one person succeeds, we all succeed. 

...
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November 8, 2022 8 mins

Welcome to another episode of How to Drive Profit with Purpose. On today’s episode, I unpack a case study that demonstrates the powerful impact that marketing can make within a company. After working with Advantages, Eventus Advisory Group was able to increase their brand equity by a significant amount. If you believe in marketing and are willing to make the investment, any company can achieve the sa...

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November 1, 2022 33 mins

It's incredible to realize how much thought, purpose and planning go into putting what most of us think of as a very simple product –honey– on our tables. I absolutely love how Alex and Upendo shatter the misconception that businesses produce profits and nonprofits produce impact. Upendo is doubling revenue every year and expanding impact through poverty alleviation and support for organic bee farmin...

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October 25, 2022 9 mins

Thank you for joining me on another solocast episode! Today I am here to talk all about the Unlock/Infuse process. Whether your business is in the start up stage, the brand stage, or  the re brand stage, there is something here for everyone to take away from. 

So, what does it mean to take a marketing hypothesis and unlock it? 

  • Read more
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October 14, 2022 9 mins

Welcome to another solocast episode! At Advantages, we have created a framework of the 3 Keys through which your marketing strategy can be brought to life. In order to unlock the power of the 3 Keys (Purpose, Values, and Story) you must go through the Discover, Unlock and Infuse phases. 

Today, I am providing an overview of the first phase, Discover. What do you...

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