Authenticity Unlocks Opportunity with Jean Kristensen

A disproportionate number of women and minority-owned businesses fail in America. So, as business closures rise, minority-owned business closures rise higher. Now, more than ever, the U.S. government and corporations are offering opportunities to small and minority owned businesses, but these programs aren’t translating.

The process by which we address diversity, inclusivity, and access to opportunity for businesses in America does not account for gaps in culture, communication, and education. To overcome these unique challenges, businesses must learn to shift strategies, articulate their identity, and lead with transparency.