Just a few months ago, Glenn Hebert met a goal he had for himself in selling his company, Horse Radio Network. Through marketing activity, a dose of fun, strategic alignments, and a candid approach to being purpose-driven, Glenn was intentional about his returns on investments.
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Shares the importance of being intentional and purposeful towards the end goal and the process to get there
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Describes how to make a profit and have fun while doing it
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Elaborates on why it is important to remember "it's not who you know, it's who knows you"
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Describes the value of connecting to listeners through being honest and genuine
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Encourages to lean into the belief that everything happens for a reason
He describes himself as a "horse husband," not training or riding horses himself, but instead became a prominent voice in the horse world by owning his lack of knowledge. While his listeners simply get to know him, he passes the reins (pun intended!) to his co-hosts and guests as the experts.
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