From Marketing to Marine Conservation: The Journey of the Ocean Stories Podcast

Andrew Lewin, Lydia, and Sarah discuss the Ocean Stories podcast. Lydia and Sarah share insights on starting their podcast, choosing guests, and the joys and challenges of science communication. They delve into their backgrounds in sustainable companies and marketing, highlighting how they aim to inspire change and promote sustainable living through their entertaining and informative podcast.

Tune in for a deep dive into ocean science communication and sustainability efforts.

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The Ocean Stories podcast, hosted by Sarah and Lydia, aims to share inspiring stories related to the ocean and sustainability with a broader audience. The podcast highlights individuals with diverse backgrounds and career paths who have a connection to the ocean, focusing on those making a difference in the ocean space, regardless of their expertise.

Sarah and Lydia started the podcast to showcase unique experiences and perspectives, featuring guests such as software engineers, performers, surfers, and environmental educators who contribute to ocean conservation and sustainability in their own ways. By sharing these stories, Ocean Stories aims to make sustainability more accessible and engaging to a wider audience, emphasizing the importance of relatable environmental education.

Both hosts have backgrounds in digital marketing for sustainable ocean-related brands, which has influenced their storytelling and science communication approach on the podcast. Their marketing experience enables them to effectively communicate complex scientific concepts in an engaging manner, crafting compelling narratives that resonate with listeners and make sustainability topics more approachable.

Utilizing their networking skills and social media expertise, Lydia and Sarah reach out to guests with unique ocean stories to share, promoting their podcast to a diverse audience. The podcast showcases a range of guests with unique career paths and experiences related to the ocean, emphasizing the importance of diverse perspectives in ocean conservation and education.

Featuring guests like Kayla, a software engineer working for Coral Gardeners, and Mermaid Elle, a performer turned ocean educator, the podcast demonstrates that anyone can contribute to protecting the ocean, regardless of their initial career path. By sharing these diverse stories, Ocean Stories educates and inspires listeners to consider how their skills and passions can make a positive impact on the marine environment, highlighting the value of each individual's unique perspective in addressing ocean challenges.

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