Episode Transcript
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Hello, I've got something different for you in today's episode.
I wanted to step through Taylor Swift's business success codes from her human design toshow you how they derive a powerful high affinity brand and feed into money making launch
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strategies as well.
Like off the back of her Life of a Showgirl album launch, which
is kind of hard to get away from and I'm sure even before that the era's tour and justseeing her personal brand go from strength to strength I wanted to dive into her human
design and really have a look at how that is aligned to the success that she is havingright now and how she's built upon that success too with her amazing branding and
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marketing.
a know-how and now I knew it would be in there somewhere and I wanted to kind of breakthat down in relation to the success codes that I've created from the human design system.
So I've taken what I know of the human design system, some of those elements andplacements within your design and then pulled those into laying out six success codes that
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form the path to your solution
that message that offer that completely aligned positioning for your business that allowsyou to have more effortless success that allows you to activate the profit potential
within your business and just create a whole lot more flow.
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Of course with any business there's ups and downs there's going to be things that you trythings that work that
and things that don't.
But this is like having a roadmap and a guide to follow as you make those choices withinyour business, As you look to pivot, as you look to evolve your business, As you look to
streamline elements of it with...
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less burnout, with less overwhelm and without all that over-effeting.
So look, I'm , know full disclosure here, I am a Taylor Swift fan.
I've always really liked music and liked her marketing, her branding, the way she'sfostered such a powerful brand and
It just got me thinking, I'd really like to have a look now that I have this structure.
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I wanted to see what was in her success codes and how it contributes to the success thatshe has created.
So I hope you enjoy this kind of format.
If you do and you want more, you want me to have a look into someone else, I'd be morethan happy to do that.
But I've got a few names listed that I might go to next because I found it a lot of funand really interesting too.
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I hope you find the same.
Because her most recent album launch, The Life of a Showgirl, sold three and a halfmillion copies in the first five days.
It was also on top of the Billboard charts and the box office at the same time because shecreated a cinema launch around the album launch.
She sold those copies of special, editions of these vinyl records.
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she's really amazing at...
creating a whole movement around one offer.
And this is sort of the way we want to be thinking as thought leaders, as coaches, ascreators, as consultants, wherever you fit on the spectrum of creating transformation for
your clients, you want to be following these opportunities within your genius, within yourhuman design to make things flow, to make
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your value resonate and for you to understand what your purpose is in terms of yourbusiness because when we find that that is what leads us to activating our profit
potential and really that's what your solution is all about.
So let's break down how she's leveraged her success codes from her human design.
Now, a quick caveat here is that her exact time of birth is not confirmed online.
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I'm dying to know.
I even went down a rabbit hole of watching this breakdown of the karma video because init, actually it's so cool.
I would love to do that on a reel actually, break all that down.
She's got all these references to astrology and symbolism within astrology through thatkarma video, which is very cool.
So.
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someone had even broken down from an astrological perspective of when her time of birthwould be from that video and signs within that video and there's all this conjecture,
right?
She must have a Scorpio rising, I'm not an astrologist, but I really was interested inlooking more at her human design and seeing, what elements she's likely to be because
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there's a lot of change within the day that she was born.
She could be a, be a projector, a manifesting generator or a manifestor.
But if we look at everything in totality and look at what I've, what's popular in theReddit threads, I'm picking the time of 11 a.m.
for her, for the purposes of this podcast.
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And this seems to check out, particularly in relation to these success codes.
So I just wanted to let , that's what I'm running with.
I don't have her time of birth confirmed, but I'm going to run with it because it feelspretty accurate to me.
in introducing the human design success codes that I use to give you that path to activateyour potential and find your solution, there are six of these that are going to help guide
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you to your own effortless success in business, to your own high affinity brand andamazing aligned offers that just allow you to just flow so much more in your business.
So they all bring you to your solution.
which is your high frequency message offer and the brand strategy that sets your part in asaturated market, revealing your unique magnetic essence that guides you out of any
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confusion and burnout to a place of unshakable belief in yourself and the opportunity togrow your profits from your purpose.
These success codes aren't a dogma, They are an opportunity for you to find youruniqueness and your differentiation within your design.
So it's perfectly tailored to you, which is beautiful.
It's not about forcing strategies that feel wrong.
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It's about aligning your voice with your purpose and your business becomes a reflection ofyour highest potential.
This is what's going to light you up from the inside out while delivering success withoutburnout.
So let's start with the first success code.
I like to call it your path code.
And in fact, all six codes are the path to your solution, but the first is really thatanchoring into your purpose.
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And we look to your life theme or incarnation cross here,
This really is the foundation of your purpose.
It's an invitation for you to life into your purpose.
It's the success code that reveals your life purpose and the work you're here to do tolife out your purpose.
It's really the invitation to show you the way to your purpose.
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But obviously human design is very nuanced and there is lots of other details and impacts,but for the purposes of using the success codes, we want to try and keep it as simple as
possible.
So your path code really guides the way and defines what that purpose is.
It shows you why you're here, how you're uniquely designed to make your mark and theessence of how you can life out your highest potential without forcing yourself into
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following someone else's business blueprint.
So let's have a look at Taylor Swift's path code.
Hers is a life theme of confrontation.
And with this life theme, it talks about the having the energy to confront rulership andimpose rulership of your own.
So it's like that energy where you're not afraid to stand up for what is right.
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And it has a bit of a hard edge because you're here to take on people of power who oughtto be questioned.
And this energy is designed to be provocative Because from provocation comesjustification.
And with the justification comes information to get a deeper understanding of what peopleare about and what they stand for.
So her energy is confrontational and has a purpose of helping us get to the bottom ofthings.
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and Taylor's path code drives her to challenge power structures and question authority,not for conflict sake, but for deeper truth.
And in her career.
We have seen this energy where she's not afraid to stand up to the likes of Kanye West orScooter Braun when, she's had the battle over those music rights being sold to him and her
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not even getting a chance to bid on them and how wrong that was.
Her then going and re-recording her music and now just recently buying it back.
She took on the established music industry and
brought a lot of awareness to that and was able to champion her own cause and get heraudience and her followers, the Swifties, behind her in that.
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And when I look at the book of destinies by Chetan Parkin, he runs through all of the lifethemes or incarnation cross descriptions in there.
It's really useful just for getting, an initial sense of your purpose.
And in her theme.
she has the interpersonal life theme of confrontation.
And it says your life theme is to take a leadership role in situations that need change.
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You have an inner drive to be in charge, particularly on the material plane.
So we're gonna see a lot of this weave into Taylor Swift success codes.
and the enormous wealth that she's amassed as one of the most profitable multi-billiondollar personal brands there is.
You can see this woven through her success codes and I'll point them out to you as we getto them.
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She has within this life theme a great ability to teach others how things should be doneand an ability to dramatically change any limiting circumstances confronting yourself and
others.
So.
That is definitely something that she has embraced within her career and her brand and herlaunches, She's not afraid to say, hey, this is how things should be and this is where I'm
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taking things It says here, the force of your willpower can be intense enough to changeany situation you encounter.
and bring substantial material benefits to people living in limiting circumstances.
You have the means to assist people to take charge of their lives in ways that bring aboutsignificant growth because you can recognize where they're stuck in old patterns and
traditions.
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that is so Taylor, you know, and especially with her conscious Sun in gate 26, she has theability to change people's perceptions about anything,
And we know that no matter what time of day Taylor's born, she does have a conscious Sunin gate 26.
So that also gives her a knack for managing situations in ingenious ways that areimpossible for others to ignore.
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And if you don't get your needs met immediately, you might play on other people's emotionsuntil you do.
Think about the lyrics of her songs, all her romance and relationship dramas played outthrough her music, Like it's just a core part of her brand.
and really gets talked about.
This launch is absolutely something that nobody could ignore and the amount of hype,anticipation, engagement around it is just absolutely huge.
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So when we move to the second success code, which is the program code, we know that...
your program code is about your type in human design.
So this is something that's quite regularly referred to in human design and probably ifyou've just done a chart, you know your type, whether you are a Manifestor, a manifesting
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generator, a generator, a projector or a reflector.
So there's five types and this is largely what informs your program code along with thestrategy that goes with your type and
the desired emotions and not self emotions.
So really your type is like that vehicle that you're going to get in.
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And when you harness that energy correctly and you follow your strategy, this is a verysimplistic view.
There's more detail.
That's why we've got the success codes so that you can bring human design to light in amore practical sense and a more holistic sense and just following your type.
But make no mistake, knowing your type and following
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Your strategy for your type is already a revelation, but
We like to apply all the success codes to get the biggest advantage, particularly inbusiness.
Consensus points to Taylor as a projector, thriving on recognition and guiding othersenergy.
Her aura will attract invitations, making her launches magnetic.
And she waits for the right moment, like releasing the life of a showgirl after the highand the hype of the Ears Tour.
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And as a projector, she reads energy well, leading through wisdom, not force.
So when projectors understand and remember that their strategy for life is to wait untilyou're recognized and invited by someone else or something else, they will have more
opportunities for success and fulfillment.
It's common for projectors to feel the urge to jump in and help others without aninvitation, but this can make people reject their help or advice and leave them feeling
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really bitter, undervalued and unappreciated.
Now,
We've probably seen that even in terms of some of her previous versions of her career andsome of her songs where a lot of that kind of bitterness has come out, a lot of that kind
of revenge feeling or kind of having a go at other people or working through herrelationships in some of her songs too.
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And in fact, that's where a lot of people were coming with the timing of her birththinking that.
she's definitely got that sort of revenge element within her astrology.
But I think human design gives us so much more dimension than astrology, but hey, I'm justbiased.
So now when we move to the third success code is her personality code.
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That's really informed by her profile.
So if we choose the time that we have at the moment, Taylor is a five, two profile.
So
I definitely think she has a five in her profile because there's a lot of that projectionthat comes onto her and a lot of that influence too.
And five two is interesting because five, she could also be a five one, but if we're we'regoing with, we're going with 11 AM for the purposes of the success code, she's a five two.
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But I would suggest she definitely has a five in her profile regardless and a two sort ofmakes more sense than a five one in some ways because the two is the natural and it also
withdraws at times to it needs that independence and that time away and it's like she sortof has that like she'll come for these moments where she's like she's there and then she
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comes back as she retreats and then she's back out again and even with the errors to itlike she wasn't doing back-to-back dates
She was taking time, she would go for a three day, four day show or two day show, whateverit is.
And , I was lucky enough to see her eras tour here in Melbourne with, I it was like 95,000people and she performed the whole time for three and a half hours without a break.
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It was amazing.
It was really the most amazing concert I'd ever been to.
And
I've been to Michael Jackson, I've been to Madonna, I've been to the Rolling Stones, I'vebeen to some of the icons of concerts, Adele, And this was just beyond anything I had seen
and I absolutely loved it.
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The atmosphere there, that was the other thing.
The way she's cultivated her brand so that you can actually feel that within the audienceis amazing.
We're gonna talk.
little bit to that as well.
So if she is the 5'2", it means her launches spread ideas widely but she needs to retreatfor that me time to process all the projections that come with her line 5 energy because
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that those projections create pressure yet it also draws people magnetically but thisbalances visibility within inner peace and she can attract prosperity without overwhelm
when she takes that time off.
So that's what I was trying to mention before but I
got off on a tangent about her doing the intense dates on the eras, but then she'd havelike a couple of months off.
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Then she'd go to another continent.
And she was even creating an album while she was doing that, two albums it seemed overthose two years.
So that is perfect for her program code and her personality code here.
And more on the personality code with the 5-2 profile.
you're here to serve humanity backed by a big altruistic heart and making things better isjust the obvious choice for you.
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That's your gift.
Because it's so easy for you to help others and lift them up, it can be hard to believethe fact that there's a real vulnerability to you.
So that we can see in her music too where...
, just listen to All Too Well, the re-record of that, the 10 minute version or 15 minuteversion, whatever it became.
You know, there's so much of like, I'm here waiting for you, like I'm like a soldierreturning from war after being in this relationship with you.
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that's what draws her audience to her because you feel it.
You understand her struggles and what she's fighting for and the causes that shechampions.
I love that about her as well.
it also a five two can be prone to questioning themselves a lot.
And that's one of their challenges and ultimately what they're to overcome.
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And I think arguably you can see that even over the last five years of her brand whereshe's questioning herself less since, folklore in the pandemic or the twenty, twenty,
twenty one around that time.
coming out of even that and she just seems to be
so much more sure of herself even before this relationship with Travis Kelce.
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So another element with her personality code, says before others discover your genius,have to discover it yourself.
first and put it out there.
You mustn't expect the world to discover your talent or you will only want to detach andwithdraw if it's not recognised.
That kind of feeds into the projector thing too.
She needed to wait for recognition and invitation, sure, but she didn't sit around evenwhen she was younger and this was her dream.
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She didn't sit around and wait.
She got her parents to move to Nashville.
They got a recording contract.
I think her dad had to.
to get that rolling, right?
Like she was driving a lot of that, but I think that there would have been that element ofher parents inviting her into that and having that recognition of her talent and then her
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desire to move forward.
And I think that that's why it would have worked well.
But that also might be why some of those early phases didn't work as well for her if shewas trying to push as um a projector with her program code.
But back to her personality code.
with the line five in her personality code, she is a brilliant fixer and solver, but she'salso subject to those projections that we talk about, the projection field of a line five
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and the projections of people believing you are the answer, that you have got thesolutions, whether that's right or not, and getting very, very disappointed if they don't
live up to those projections, right?
So.
that does create a bit of pressure, especially if there's too many of them.
And we've seen that throughout her career too, but she's definitely not in that phaseright now.
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She is trusting herself so much more and we can just see that effortless success justbuilding on itself, flowing and flowing and flowing.
And it's quite amazing to watch.
And I think that that's the goal for all of us to get to that place where we're trustingourselves more.
We're not afraid to share ourselves and
the missteps and the moments of vulnerability and like still allow us to not getdowntrodden by it, not get taken out by that, still be able to trust ourselves to step
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into our higher purpose, right?
Because especially if I have to, it's important that they don't throw in the towel.
They need to keep going because they're here to be a hero.
Like they're a real hero, it kind of like the hero's journey.
This is what heals them and other people.
And we see this with Taylor so much, such an inspiration to be able to see those momentsof ups and downs and that, that real hero's journey, She's living that absolutely.
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And it's only served to strengthen her brand.
Now, forget the fourth success code.
It's about the power code.
And this is
your power code leads you to the wisdom within.
But more than that, it gives you a fail safe guide to always be able to make the rightdecision and choices for you, free from expectation and external influences.
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Because when you understand and follow, your authority, you start operating from authenticpower.
And this builds radical self trust.
especially when you use it together with your program strategy and Following your profilethe role you're here to play which is in that personality code Really the three of those
are that sort of foundational triad for success and Living in to your human design andreaching your highest potential so
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your defined centers and the channels that connect them in human design, that's what givesyou your what's called definition.
And it's really about revealing your incredible gifts for inspiration, communication andtransformation.
While those areas that are more open in your your life chart, you don't need to know allof this right now because the success codes will map those out for you.
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But your undefined open centers show you precisely where
your greatest wisdom and profit potential lay.
Now, Taylor has splenic authority, So her spleen, center in human design, is herauthority.
This is what really powers a lot of what she relies on in terms of her energy, herinfluence, her character, her superpowers, if you will, as well as the channels that light
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up her definition.
they really
are the bones of your energy type and what makes you uh a projector or a Manifestor or amanifesting generator, generator, et cetera.
So Taylor's power comes from splenic authority.
Splenic authority is all about trusting instincts in the moment for the right decisionsfor you.
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to survive, It's about health and wellbeing and survival.
That's really what that center represents.
but it's really instinctive intuition at the heart of it.
And her channels, she's got 2838, the channel of struggle for perseverance, the 2644, thechannel of surrender, which is all about persuasion.
She's also got the 1858, the channel of judgment, which is about creating better ways ofdoing things, So, , we think about her personal brand and some of these launches.
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persevering through re-recording albums and music despite hardship.
Getting through the projections of the whole stout she had with Kanye West and everythingthat was getting projected onto her after that.
Given what he did to her, I mean that's just insane, him interrupting a young girl's VMAsspeech for winning the album and saying that Beyonce should have won it,
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Such a line-fiver energy those moments, right?
But she was able to move through it.
She senses opportunities.
She still needs to rest when she's in flow, right?
That's part of her personality code and her program code.
But she listens to her instinctive nudges.
You can see she does.
She's paying attention to that and even writing her lyrics and her explaining how shepulls some of these songs together.
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She definitely does that there.
And
She channels the struggle that's in that channel of struggle wisely.
She fights for her vision.
She surrenders to timing and she will rest to avoid burnout.
So if we go deeper here and look at her definition in relation to her marketing andbranding genius and how this comes to light in a lot of her success and that that
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prosperity that she's creating in this amazingly profitable brand.
that does look at this point in time effortless.
I know it's obviously not, but you can see it's so much more effortless than what atraditional, recording artist is experiencing right now.
She owns her music.
She has had the highest grossing tour ever.
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She is just breaking records everywhere.
she has absolutely unearthed the hidden gold within her design and there's a lot ofchallenge in her design.
but she's able to unearth the leverage and that's what we all have within our design.
There's going to be moments of challenge but awareness helps us get through that andthat's what I love about having the success codes there to map that out.
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So if we look at her splenic authority we see, like I said, instinctive intuition, thevoice that comes from that spleen center in human design.
It's not rational, you can't make sense of it and in fact it's only going to trip you upwhen you try and put it through the filter of your mind.
because your intuitive hits are how your purpose speaks to you directly.
It moves fast and bypasses the mind to tell you what it's writing in any given moment.
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It doesn't last long, you need to act on it quickly.
So you don't wanna miss these either.
And if you can't act on them, then basically journal them, write them down, use them forlater.
Because the mind can try and override the spleen and this is where you lose power,Because...
When we know your power code and what your authority is, it's going to shape so much ofwhat you decide to do in your business and how you make the right decision every time.
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But with splenic authority, the hits it gives you come and go quickly.
So you want to tune in and respond to it.
It also means you can trust in your quick decision making and prosper.
Not everybody has this opportunity.
especially if you have emotional authority, But if we think about Taylor launchingfolklore in the pandemic or the life of a showgirl seemingly very quickly after tortured
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Poets Department and on the back of the success of the Eras Tour, this is about quickdecisions and running with it and seeing that be very, very successful.
So with her folklore album during the pandemic, like she was about to go on a tour andobviously couldn't, so she was like, great, I'm going to write.
whole new album and it was like I'm gonna go this log cabin because that was where theycould work and where she could be and produce it so she just adapted to what was happening
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in that environment at the time and was still able to have commercial success with that.
So let's look at her channels where really the strongest kind of traits and characters
where her strengths lay, like her reliable strengths, they're very much a part of who sheis and you could call it, , her superpowers, her strengths, those things that can be
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relied upon, but can also be seen by your audience and the people that you're here to callin to.
Her strongest is, no surprise, the channel of struggle.
She has gate 28 and gate 38, which make this channel up twice each in her design.
It's characterized by
perseverance and finding purpose through struggle.
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Struggle is inevitable but it's struggle for the sake of everybody not to be used to turnin on yourself.
it's a bit of a warrior mentality, a justice seeker, a fighter element and it's aboutwanting to follow your own path instead of taking the easy way even if it seems extremely
hard and it's normal for those with this channel to recognize that life
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sometimes feels like a constant battle but it's a battle for brilliance, it's a battle forbetter.
It doesn't have to be a battle that is all defeating.
So her life, it is an archetypal hero's journey against overwhelming odds and we see thatlike I mentioned before.
The goal here is for her to remain herself and go her own way no matter what anyone elsethinks or says and
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You can see her embracing that so much more, but even when she was still maybe less sureof herself, she was still doing that.
This is really the I did it my way mentality.
These people love a good fight and they're to hone themselves on life.
They're also here to stand up for themselves and consequently often have to do it alone.
They're the ones I like, they're dog with the bone.
They ain't gonna give up.
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My daughter has this and she has this in part of her life path and I see it.
I'm always like, hey, you're so relentlessly.
fighting to fight the cause but you need to understand these people are going to have thatspirit about them and the purpose of that is that they give direction to society and can
be of enormous value in empowering others.
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Their great strength is that determination and stubbornness.
They're not going to give up on something that holds meaning for them.
So then we go to that second channel for her, the channel of surrender the 2644
Now this channel is about persuasion and presenting ideas or products in such a way theycan easily be sold.
Like hello has she not got this down pat.
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It's about community business and material success.
So she's embracing this element of her power key beautifully.
Now the key energies of this channel is about tribal circuitry.
If human design you'll know what that means but you don't need to understand that to knowthat
it has a close alignment with entrepreneurship and entrepreneurial flair, very much aroundthat kind of sales and marketing mastery influence, but it needs to have trust in there.
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That can be the shadow where trust gets put to the side and that sales and manipulationcan come up as a shadow.
So you definitely need to have that trust driving it there, trust-driven communication.
Because success comes with this channel.
for Taylor when she embodies her role as master influencer and is there another moremaster influencer than her?
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Naturally gifted at marketing and selling this is about knowing how to present ideas tobuild trust and desire and that 26 in this channel is her conscious Sun, so it's a biggest
Expression of who she is and the work she's here to do the brand she's here to have Sothink about her pre-launch marketing for this launch in the last one
building much anticipation around those album drop dates like right hey Life of aShowgirl's coming on this day like they're going to be launch party same with Tortured
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Poets department where she announced that even in her Grammy acceptance speech like sheknows how to get the word out there and how to create amazing marketing around all the
launches that she does and really the essence of part of this channel is to get paid more
for doing less and who doesn't want that?
So we can all have access to this energy even if it's not lit up within our human design,within the transits too.
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So when that comes in, if you don't have this, then this can be a really great one toharness in the world of business.
And I'm moving more into mine, mine's actually in my personality or conscious north node.
The channel of surrender also has the energy of a strategic storyteller.
So her in her lyrics, right?
It's skilled in creating persuasive stories that align with what the audience values.
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This really drives so much of her success.
Think about all the Easter eggs that she puts in those videos and that the audience talkabout.
You know, that's, that's she's a strategic storyteller for sure.
And trust-based selling works really well here.
She has this mastered along with her emotional storytelling, her lyrics and launching allembodied this brilliantly.
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And even think about the first release on the life of a show girl, the fate of Ophelia.
And the story around that, borrowing from Shakespeare and her being the daughter in Hamletand that she was, relegated up into that room, full of scorpions, never to have love and
relating that to herself and that Travis saved her from that.
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Like, it's the art of storytelling in music and that is very much Gate 26 too.
And then we also see that Taylor has a third channel, the 1858, the channel of judgment,which has a design of insatiability, You'd think she could sort of rest on her laurels
now, but she is still moving forward, going ahead.
She's not resting on her laurels.
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She is insatiable when it comes to getting her art out there, getting her creativeexpression out there and taking advantage of.
the attention and awareness and engagement that she has right now.
Now, you don't want to do that to the point of burnout, but because she's leveraging theseelements in her success codes, this is a lot more effortless.
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It's not about hustle and grind.
She has times for rest.
She is able to magnify the elements that are already working for her.
And that's what leveraging your human design success codes is all about.
But with the channel of judgment, these people are perfectionists.
They're logical people who are here to bring judgment in order to improve things for thesake of the whole.
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They're insatiable in their energy to improve, but the trick for Taylor here is to realizethat her drive to find perfection is designed to be in service for everybody else, not to
get bogged down in that in her own personal life.
So.
That might also explain a lot of that chasing the perfect relationship and all of thatkind of thing.
But when she can harness that and use that in her music and help others through the samestruggle, that's where things just open up and success comes to her naturally.
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So also for them when they don't have anything to challenge, then their sense of beingdissatisfied can turn itself inwards on themselves or their friends or family.
So they need to have that channel to focus on
others not themselves, not turn it against themselves.
That can be true a lot of channels in human design by the way.
Now we come to the profit code which is the fifth success code.
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This one I actually have six cash flow keys that make up your profit code and because thisis where we see how you're naturally wired to profit and prosper from your purpose.
But in activating that profit potential, I wanted to give people six particular keyswithin that profit code and within their design that they can utilise to activate that
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with less effort but see more consistent cash flow coming in and what really influencesthat.
So the six cash flow keys within your profit code highlight and activate your money makingabilities and instincts from your human design.
If we talk about Taylor's calling key, I mentioned this briefly before and we talked abouther gate 26 a lot, but this is where we see her life's work, her personal brand.
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This is the domain of that and I've called that your calling key and it's the energyyou're designed to share and express.
It's the core of your brand identity that powers your messaging, marketing and offers.
Your calling key reveals how you naturally show up in business and how people immediatelyrecognize your gifts.
It's the magnetic frequency that draws your ideal clients to you without force ormanipulation.
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And Taylor harnesses her willpower here because this is where her calling key is in herwillpower center, will center, the ego center, the heart center, it's often called, right?
It's about accomplishment with a hard edge for questioning power.
And we mentioned that as well.
it's about leveraging and manipulating light or attention for profit.
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In the Gene Keys Richard Rudd talks about this being about a path towards artfulness.
Leveraging her love and all the interest in her relationship to launch this whole record.
That is pure calling key in
in action with that willpower just to get it out there especially so soon after she'dalready released like a double album last year amazing.
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So then we go to her client key this is where you can find your ideal audience the rightpeople for you okay and for her it is gate 13 the hero of secrets right your client key
shows you the leadership energy you're here to embody and where your ideal clients are
what their evolution or their journey is and what they're seeking.
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So kind of almost in a lot of ways just maps out your niche for you.
And when your office and messaging align with this directional force, you become thebridge between where your clients are and where they're meant to go.
This key ensures your business grows in service of your purpose.
Taylor's client key
of gate 13 is characterized by the energy of an empathetic listener fostering friendlinessand optimism seeking the best in everyone that's so much a part of what she's really
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fostered with this community of Swifties right you see she used to even have like invitethem to her house for before the albums were launched obviously when she was a lot smaller
the community and the spirit she embraces in
It's about the spirit and the atmosphere and engagement she embraces even on her toursthrough these launch processes, even by having this film released by, who's releasing an
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album, via the cinema.
everywhere she goes, she's open to collecting stories and this is what draws her clientsto her.
This is where we see the Easter egg element again, right?
Where she puts these little secrets and stories that her fans are always trying to figureout.
This is very much part of her client key.
Her brand and launch has built fellowship.
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Think about the friendship bracelets.
Like I said, the watch parties in the cinemas.
always creating community and this attracts a wide audience right but this is why she hasso many fans and why they're so drawn to it because they feel part of something this is
branding 101 as well and it's amazing.
So third cash flow key within the profit code is the communication key and hers is gate 58about joyous vitality.
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This key unlocks your unique communication style
and reveals both the shadow patterns that may block your expression and the higherfrequency that empowers you to speak with authenticity or authority and have that
unshakable belief in your voice and what you're here to express.
When activated, your communication key becomes your secret weapon for creating messagingthat resonates deeply and converts effortlessly.
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It's really the driver of your brand voice, your content themes and expression too.
Now,
Her communication key is about joy and vitality, challenging norms playfully.
Her launches, like the surprise drop, spark excitement and also have an element of wantingthings to be better, right?
There's that element within that channel of judgment to correct things too, but this 58 isabout having the joy and that is what she shares, particularly in this launch, more so
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than tortured poets department, But.
even in Tortured Poets department where you know that was obviously a lot about her goingthrough her significant breakup previous to meeting Travis but she still managed to inject
that joy into it and and get her audience to rally behind her.
Because gate 58 can be about challenging authority for the joy of challenge
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And she has a line six in this gate too, so that's also about being the authority.
So she easily engages other people's attention and involvement.
And her natural excitement and joyous nature triggers the mood of those around her andshould be infused in all her office and content.
And I think this is why Life of a Showgirl is going to be even bigger than ever beforebecause it has this really joyful, playful element to it that we haven't seen from her in
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a long time.
Now, the connection key within your profit code, the foundational energy for how youcontribute to your community, how you create a culture within your audience, But it's also
where you look to define partnerships, collaborations, and build that, like I said,culture around your brand.
This influence naturally attracts aligned partnerships, speaking opportunities andcollaborative growth that expands your reach and impact.
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And Taylor's connection key, her cashflow, this is one of her cashflow keys within theprofit code.
So when we get to the profit code, this is where we unlock all these cashflow keys.
Your connection key points to how you can deliver your offers too, so that you don't burnout, so that you don't, fall into creating offers that drain you.
So when
Taylor stays in the energy of her gate 52, which is the gate of stillness.
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It's often called the mountain and it's about wisdom in stillness, like being a mountaintop observer.
Her launches will draw from that quiet insight that she obviously takes while she'swriting and creating.
She is sitting on that mountain, And waiting for aligned opportunities and understandinghow she can observe, her audience and her community and opportunities below.
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So these people with gate 52 here have deep staying power as long as they can find theright outlet through which they can be of service which Taylor has definitely found so I
can't imagine that we'll see her going anywhere anytime soon.
this is an amazing element for her to have as part of her connection code and people dolook up to her and have that she's got that element of being sitting up there and she can
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not be as disturbed but be sitting down surveying everybody, know, loving her launches andloving her work.
Then we go to the consistency code which is a place that you can go to and rely on, , someof your inherent strengths, for her, this is about gate seven and, , the skills, talents
and experience, the skills, talents and experiences you've already mastered that form thebedrock of your business success.
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This is something that you can it can be like a comfort zone.
OK.
So your consistency key shows you how to leverage what you've already perfected to createsustainable income streams and build unshakable confidence in your value.
Now hers in line seven relies on community recognition for strength.
It's often called the role of the self or the army.
And it's really about
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a democratic leadership, okay?
So they're really good support to, , a bigger leader and it can work very well in relationto that channel 31.
And interestingly, it seems that Travis Kelsey has the 31 and they can really have a lotof influence here.
Because without the 31,
People with gate 7, they're natural leaders, but they're not necessarily front and centreas a public figurehead because it's the 31 which gives them the voice and the stature to
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reach the masses.
And that's what seems to have happened here with the life of a showgirl.
She's got Travis on board and it's like she can step into even bigger moments, Becausethere's tremendous power to really condition others with the 31 and the 7.
Now, the last cashflow key, which is about contribution key, and we talk about this too inthe last success code with prosperity a little bit as well.
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But this key shapes how you create scalable, profitable offers and expand your business inalignment with your purpose.
Your contribution key reveals how you scale your income and brand, leveraging your naturaltalents for maximum impact.
It's your blueprint for attracting wealth while serving your highest calling.
And Taylor's is once again in gate 52.
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stillness, the mountain.
So this is a big part of her chart.
It's also her conscious moon, which is her emotional drive and focus, which isn't one ofthe success codes or cashflow keys, but it's in her design.
So we do look to where we're seeing multiple instances of gates because it's going toreally flavor this person's life and reaching their potential and particularly their brand
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too.
So this gate for her life and business cannot be overlooked.
so now that we have Taylor Swift's profit code outlined with those six cashflow keys, wecan arrive at her prosperity code, which is the sixth success code in the human design
success codes.
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And the prosperity code is the culmination of your path, program, personality, power, andprofit codes all together.
Because when you understand and harness your human design success codes, you're to be ableto embrace your authentic energy, activate your profit potential, tap into your gifts,
desires, and being able to create that kind of momentum that attracts opportunities, moreclients and abundance, more effortlessly and without burnout.
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your prosperity code, is where you have that intersection of service, your desires, whereyou are more called, all of your purpose, profiting from your purpose.
Your prosperity code is that beautiful intersection of service, abundance, materialreward, and alignment with your purpose.
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When we bring all of those together, that's when we're truly prosperous.
Right?
Most of us are not here just to make money for making money's sake.
Yes, material abundance is important but not at the expense of our energy, our health, ourwell-being, our happiness.
In order for us to be truly prosperous, in order for us to step into our prosperity, weneed to also harness our purpose and integrate that with
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our business and that's where a lot of us are going wrong because we're following otherpeople's purposeful paths or modeling what's worked for others and ignoring what's deep
inside us right no one's really talking to the skills it's just like you should have thisand you should do this but if Taylor Swift followed everybody else's blueprint in the
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music industry she wouldn't be at the pinnacle that she is now.
because you can really see how she has embraced elements of those success codes to justreach a whole new level and seems to really be enjoying it too.
Things are working in her life as well as her material abundance and her beautiful brandand the impact that it's making on the world.
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So your prosperity code is really about sharing your genius in service while feelingcompletely at home with yourself, right?
Creating that abundance, joy, material success with less resistance and effort.
This is your energetic success advantage.
When you embrace and activate your success codes, your prosperity code naturally activatestoo.
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So when you embrace and activate the previous five success codes that come before theprosperity code, then your prosperity code naturally activates too.
No force required.
And Taylor Swift's prosperity code is all about prosperity through responsible leadership.
This is where money and resources flow to her when she uses her power responsibly andfocuses on uplifting others rather than worrying about her own success.
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her own success comes from uplifting others.
so if you think about how that has come into play in recent years, the Iris Tour is thebest example of this,
She is using her power responsibly because she is attracting a large community of theseSwifties, a lot of demand and engagement and excitement about her value, what she's here
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to share and her purpose in the world, Bringing people together to get an amazingexperience and outcome and value from what she's sharing.
And this is what we need to keep in mind in our own business too.
But Taylor needs to ensure she focuses on others to make this continue to work for her.
So she needs to be vigilant about using her influence to lift others up and not just focuson her own success.
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This energy is about true power that empowers rather than controls others.
And its greatest gift is the ability to balance leadership and compassion, creating notjust prosperity for herself, but for everyone around her.
That means the more she's focused on her followers, listeners and community ofever-growing Swifties, it will only serve to propel her personal brand and material
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success even further.
So then we come to the culmination of all six human design success codes.
We did talk about the six cashflow keys too, but when we look at all of the human designsuccess codes, we arrive at
your SOULution or Taylor Swift's solution.
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And what is her SOULution What is that energetic success advantage that is encapsulated ina magnetic offering?
Well, it's using her influence to empower others where recognition brings influentialleadership that empowers people through strategic storytelling and trust driven marketing.
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builds fellowship amongst those wishing to evolve from a place of struggle towards a newevolution." Right like that's really the north star of what she's here to do, how she's
here to create prosperity and create an amazing, compelling, engaging personal brand,magnetic message and high frequency offer.
It all needs to align with her SOULution Influential leadership empowers people throughstrategic storytelling and trust.
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driven marketing, The building the fellowship is the result of that, Allowing her audit,inspiring her audience to move through struggle and evolve following her own struggles and
evolution.
So what we see when we step through Taylor's six success codes is where she's aligned andcan continue to align in order to exponentially grow her personal brand and how she's done
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that so beautifully over the last decade.
from hashtag Taylor Swift is over party being the number one trending hashtag to one ofthe most successful and loved artists of all time and one of the most valuable personal
brands in the world right now.
And we can all learn from those.
Sure, world domination may not be on your doorstep right now, but it wasn't on hers in thebeginning either.
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It's just so amazing to be able to see how an understanding and awareness
these influences and a path to be able to embrace them and integrate them into your ownbranding messaging and offers can create and propel a lot more success with a lot less
effort.
So your human design success codes lay out your solution.
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This is where you embody your highest calling a business.
Build a brand that resonates with those you are designed to impact.
You create offers that serve at a level that transforms
both you and your clients and you can build lasting prosperity and profit from yourpurpose.
Because when you're in alignment with your success codes, your audience naturallyrecognizes you, your clients invite you, your results multiply and your burnout drops.
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So if this Taylor Swift inspired decoding resonates, it's time to unlock your ownenergetic success blueprint and find your SOULution using
these human design success codes.
Your first step is to head to victoriagibson.com, grab your free human design energyguide, which gives you a detailed explanation about your human design and how it can fuel
(52:00):
your profitable purpose too.
And if you're ready for guided transformation through these success codes to find your ownsolution, the six phase path is here.
Spots are open now.
You can DM me on Instagram at iamvictoriagibson.
or visit victoria-gibson.com, click on the watch the free training tab at the top of thesite and find out more about how you can understand and apply your own codes for income
(52:25):
leaps for quantum success leaps in business.
And I'll see you next time.