AI Cloning Will Replace Knowledge Bottlenecks In Every Business! - Scott Duffy - Hustle & Flowchart: Mastering Business & Enjoying the Journey

Episode Transcript
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(00:00):
It's 2026, and if you are stillthe bottleneck in your business,

(00:03):
you're doing it the hard way.
I'm Joe Fier.
I'm back here with Scott Duffy, mybusiness partner, and we're gonna
continue pulling back the curtain onwhat AI cloning is, what's actually
working, what's not working, and howclones are currently changing the way.
That founders, creators and entrepreneursare scaling their time, their
sales support, and overall impact.

(00:26):
Our company is called the Clone shop.ai.
It's where we builthundreds of these already.
They're digital versions ofentrepreneurs that are helping to
handle all these repeat conversationsor even unique ones that don't
involve the physical version of you.
So you could stay focused on thework that only the real you can do.
So in this episode, we're gonna breakdown a bunch of real use cases that

(00:47):
you can see in action right now.
Fast ROI plays and how you can startcloning yourself the smart way.
Let's dive into it.
Alright, so we're doing this,
we're doing this, Hey,welcome to The Clone Shop.
I'm Scott Duffy, andthis is my partner, Joe.

(01:08):
Fier.
What's up, Joe?
Yeah.
How you doing, man?
Oh, I'm, I'm doing good.
So, like, I'm excited to be kickingthe year off with, um, with this, this
concept, this idea of the Clone Shop.
It's an extension of what we've beendoing for the last couple of years.
And can you kind of like, share withpeople what, what is the Clone Shop like?
Is a business, is is likea content and an educator?

(01:30):
What, like what are we doing here?
Yeah.
So the Clone Shop is this kind of,it, it's like a reinvention of what
we've been doing for the last Yeah.
Two, three years.
And the idea here is that the CloneShop, we are focused on helping anyone
who has this bottled up knowledge,you know, like that and, and you know,
like all the way from people who arecreators who are actively putting,

(01:53):
you know, content out into the worldand then doing something beyond the
content, like what's the next step?
Or it could be a business owner whowants to connect with more people,
but maybe they're drowning in messagesor phone calls or bookings, and
they're just like, I can't actuallyconnect and go deeper like I want to.
What we're doing is we'reworking with these types of folks

(02:14):
that, that essentially want toconnect and scale themselves.
They wanna scale their time and scaletheir knowledge, but also connect
with people in a deeper way where itincreases engagement through this new
form of media, which is AI cloningor a digital twin kind of concept.
And so what we do is we work withthese folks, we create the strategy,

(02:35):
we, well, first of all, we'reeducating, so we wanna put a lot more
education out there as the clone shop.
That's what we're startingto do right now here.
Uh, and this is like ground floor 2026is, let's talk about what cloning is.
So we're putting that kind of flag inthe sand there for us or for everybody.
But then what we do is we work one-on-onewith these folks who want the strategy and

(02:57):
figure out, okay, where's the bottleneckmaybe in someone's business right now
or in their lives, you know, what'sthis concept of like a knowledge tax?
I've been kind of starting to thinkabout is like, what's, what's that annual
tax that we pay for all the time thatwe're spending doing repetitive stuff?
You know, we're, we're maybe justwhatever it is, either on the public
side of things, through lead generation,through uh, delivering content to

(03:21):
our clients, our community, our teamsoperations, support, all these things.
And there's even more.
What we do is we try to help visualizeall of that for folks and then show
them how there's technology now.
And we, we love the delphi.ai platform toactually do this kind of, you know, the
legwork, we'll talk about what that is.
Uh, but as a clone shop, atthe Clone Shop, what we do as

(03:44):
a team is we make this easy.
We, it's a white glove handholdingprocess where we literally are getting
to know you and your company and your bigvision in the bottlenecks, and then we
map out, all right, here's your roadmap.
Where do we start?
But where can we progress?
And we are the ones that are thenbuilding these, these clones using the

(04:05):
platform Delphi we're building in, in,you know, how your, the thing speaks to
the world using someone's voice, theirpersonality, the way they talk and write.
All that stuff translates to thisnew form of media, which is cloning.
And that's why we're soexcited because that can now.
Help you expand your time andrelease the bottlenecks, so you're

(04:27):
connecting with more people.
And then there's automations, like, sowe're helping optimize and automate, you
know, portions to increase engagement.
That's really the big idea becausewhen you have more engagement, as we
all know, then those are like, thoseare the hottest leads that can pop up.
They're almost pre-qualifyingthemselves, you know?
Um, it can help connect with clients.

(04:48):
So your churn goes down and your,your ROI and value go up and
word of mouth, all that stuff.
Your team is released from doing thesemaybe repetitive things that, you
know, in support, customer service, allthe way to ops and content creation.
There's all these things.
So we're, yeah, we're, we're, we're the,the team that basically has been doing it

(05:08):
in the trenches, over 300 clones created
and, and we're literally like,come to us for that because it is
this wild, wild west right now.
Yeah.
Yeah, I mean, that's really the thingis, is uh, you and I have been doing
this for over two years now, and, uh, wework with, uh, the number one, uh, clone,
provider, clone platform in the world.
Delphi, who's backed by Sequoiaand Menlo and Anthropic, and

(05:32):
they're just an incredible company.
And we built clones for literally some ofthe biggest business and personal brands
in the world and have this knowledge.
And I think what's happened is over thepast, particularly the last six months,
it's like there's something in the water.
And we get so much inbound frompeople asking like, what is a clone?
How can a clone help me?

(05:52):
What's the difference between going toDelphi as an example or going to Heygen?
Like, can you just help me to understandwhat this market is all about?
And then once we do and we startworking with them, they start
asking questions like, how can I usethis to eliminate redundant tasks?
How
can I use this to help?

(06:13):
Um.
Increase my reach.
How can I use
this to help increase myrevenue without spending any
additional time on my business?
And that's exactly what we've been doing.
Um, again, for the last two.
For the last two years, um,you know, hundreds of clients.
And, and so what we thought we shoulddo is just start to share that knowledge

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'cause we don't see anybody else out therethat's really doing a good job of that.
And so you're gonna be able to come hereevery single day and you're gonna be able
to hear us talk about one thing each day.
You can do to help broaden yourunderstanding of what a clone is and
how it can work for you, for you.
We're gonna show you use cases Joe.
Joe is the ma. Joe is like the numberone builder on the planet of clones.

(06:58):
He's used all the different technologies.
He's, he's gone through all like thehard knocks, done it all for you.
And what, what Joe's gonna do is he'sgonna show you actual case studies of
clones that he's built so he can notonly show you, um, the most powerful
ways, um, that you can build a clone toget the results that you want, but then
he'll show you examples of use casesand how clones are being used in sales

(07:22):
departments, marketing departments foroperations, uh, for human resources,
um, for coaches, which has been like a,a, a huge, a huge use case for us, for
religious institutions and churches and
pastors all over the world.
So we're really excited to take all ofthis experience and to share it with
you and to do it on a regular basis.

(07:44):
And we love to make this a dialogue.
And so.
A two-way dialogue.
So, you know, if, if you areexperiencing like you're working
with a clone, you've built a clone,you're thinking about it, you have
questions, please drop into the comments
and let us know what's upbecause we wanna learn from your
experience and we wanna share ours
with all of you.
And so, you know, I just think thatwe're really excited about this.

(08:06):
Again, our company is, is The Clone Shop.
We're at the Clone shop.aiis where you can find us.
Um, and we'll be here every single daywith our show, the Clone Shop to help
educate, uh, all of you about, youknow, what it is that we've learned.
I am excited, man.
Yeah.
And I feel like this is gonna be a timeto demystify a lot of what this technology
is or even bring it onto your radar if youhaven't thought of even what a clone is.

(08:28):
So like Yeah, we will, we'lldefinitely dive into all the nuances.
What are these other technologies thatmight be clone related, but there's
different flavors, you know, and wewill, we will kind of describe what
that is in, in, um, in more of theseshows that you'll see popping up.
Yeah.
'cause daily, that'sthe whole thing is like.
All of us need this in our lives, andI fe feel like this is the biggest

(08:49):
undertapped untapped thing in 2026.
I mean, it's literally just a coupledays in at the time of this recording.
Uh, but the idea is like, this issomething that every business owner
will want this year or soon after.
And, uh, it's early, so this isyour time to jump in right now.
Yeah.
Yeah.
So maybe today what we do is we startby just going through the fundamentals.

(09:13):
And Joe, let me, I, I love to ask yousome questions and um, maybe you can just,
again, share based on your experience
with, with the audience, um, youknow, uh, everything from definitions
to difference between competitors
and, you know, what you need toget started building a clone.
So, I I think my first questionfor you is, what is a clone?

(09:36):
yeah, yeah,
yeah.
how does it work?
That's probably the, uh,that's a good place to start.
Like, what the heck is the clone?
Um, surely.
Most people have probably heard AIclone, and, and you probably have
a picture of what that might be.
And I would say the most common one, aswe're talking with people, the question
is, okay, well I've used chat GPT, youknow, and you know, I have a custom

(09:59):
GPT, so that is a form of a clone.
It's a way to scaleyourself, and it's great.
It's probably the most rudimentaryway, but that's fine because, uh, yeah.
About,
and so kind kind of like to,to, you know, piggyback on that,
this idea of a clone is that youbasically would take your content,
you take your knowledge, and youwould upload it to an AI tool,

(10:21):
and then that AI tool would be ableto act, um, is kind of like a digital
twin of yours, would be the idea.
So going into chat, GPT as an example,some of you may have built a custom
GPT and uploaded a book or uploadedyour HR documents and things like that.
And then what you do is you make itavailable to people so that they can

(10:43):
go in and they can ask a question ofthe custom GPT and be able to have
that custom GPT answer theoreticallyin the same way that, that you
would.
that's right.
Yeah.
And, and, and there's, there'sall kinds of, there's all kinds
of clones out there, right?
So you've got from chatGPT to, uh, to Heygen
to, to Delphi who's our partner,who we, who's just amazing.

(11:08):
What is the difference betweenlike a Chachi PT clone versus a
Heygen clone versus a Delphi clone?
Yeah, great question because those are allthe most common ones that come to mind.
Chad, GPT, Heygen, and Delphi.
So.
Yeah.
I'll just say chat bt since we're alreadythere, starting there, it's very simple.
Yeah.
You can upload documents that supportwhatever use case you're going after.

(11:30):
You know, if it'sinternal use cases, cool.
Yeah.
Your HR docs, SOPs, things like that.
Uh, ChatGPT will limit you on theamount of files you can upload.
I don't know if it's about 25 filesright now or so, and there's ways to
hack it to, you know, expand all that.
But the, the thing that is going to lackon the chat GPT side is the ability to

(11:52):
use that as a tool that you can embedon your website, either externally,
internally, um, it's not gonna know yourvoice, so your actual speaking voice.
It's not gonna be able to replicateyour personality and how you think,
because that's the, that's what we'retrying to accomplish with a clone.
It's not chat GT is goingto assume a lot of stuff.

(12:14):
We'll just say that it's gonna try tofill in gaps that are not from your
mind or from your, your company's ip.
It's gonna fill in gaps from the web.
It's literally gonna go outthere and try to, and this is
where hallucinations come in.
You know, it might give you falseinformation so you know, you sure
as heck, we'll probably see a lotif you go to ChatGPT, you can find
a whole bunch of creators out there.

(12:36):
Like there's an Alex Hermo,GPT, there's a Tony Rock.
I mean, there's like literally any creatoryou could think of, someone's cloned them
in the best that they can, you know, maybeit's based on their books or whatever,
or YouTube videos, but that's not gonnabe a true representation of that person.
Or you.
Like, I wouldn't want to, uh,trust the internet to come up

(12:57):
with how I think, you know,
yeah.
And on top of that, what youjust said, like there's Alex
Ramoz is a great example.
Um, the thing about a tool like a chatGPT is anyone can take your content
and they can upload your content andthey can create a clone out of you.
Or your content.
And, and a great example is Alex Ozzi.

(13:18):
Um, someone mentioned to me about a weekago that there was a, a really cool Alex
Ozzi clone that was available on chat GPT.
So I went to the the GPT store and Ientered Alex Hormoze and there wasn't
one, there were a whole bunch of them
and none of them, the creator on,on none of them was, was Alex.
And so, you know, I think that, thatthere's also this issue when you're

(13:39):
using a, a, a foundational model likea chat GPT, that your data's not gonna
be secure, that anyone can get in thereand try and duplicate you or spoof you.
And so for me, you know, when I thinkabout cloning, uh, you know, if, if
there was, there were kind of likethree different types of clones and
one that we're talking about today andone is based on a foundational or built

(13:59):
on a foundational model, that is theone I would stay the fur furthest away
from.
That's the one that just,that scares me the most.
And unfortunately.
I think there's a lot of consultantsand independent contractors out
there that are taking courses.
They're learning how to build clonesin this way, but they don't necessarily
understand all of the issues.

(14:20):
That's right.
And I want to, we'll, definitelylet's bookmark the issues category
because that's a very common one.
Sometimes Mo depends on who's coming in.
Like some people are very worriedabout content and data security.
Other people are just like, I,I, they're not thinking that
way yet, but it does come up.
Um, so yeah, chat, JPT just know thatyour stuff's getting trained, you know,

(14:43):
like it's being shared with everyone.
It's not locked down.
Anybody can essentially takethat clone, even look at the
instructions, like how you built it.
Um, you cannot embed it anywhere.
You don't have flexibility to optpeople in to have a full on experience.
So that's, we'll just leaveit there for Chatt BT.
That's one form of the clone.

(15:04):
The other one you mentioned Heygen.
So awesome tool, but different use case.
It's totally different.
So when people think of cloning,I think a lot of people will
immediately think of a video avatar.
They're thinking of the AIinfluencer on Instagram or
TikTok, you know, or YouTube now.
And there's a time and place for them.

(15:25):
I'm not always a fan of like that's,you know, I dunno, there, there's a
whole bunch of ways to present an AIclone and use it in your marketing.
But the point is, Heygen, it's scripted.
It's not backed by your full body ofknowledge, your ip, your personality.
You're literally providing it.
A, you know, it's training your visual,so your, your likeness in that way, you

(15:48):
know, and you have to say, okay, yeah,you can clone me and all that, but now
it's gonna get the way that you lookand your voice, but then you have to
feed it a script or multiple scripts.
And the end result looks great becausethen it basically Heygen what it's doing
is rendering all of that and then givingyou a way to share that with the world.
And, you know, it, it looks andsounds great, but again, it's, it

(16:11):
is a clone, but it's more of a, it'sa very structured, scripted clone.
Delphi on the other, on theother side of things, their
platform is purely unscripted.
So that means you can load upmillions of words of content.
Like, I looked at my clone earlier,it's 17 million words in, I'm like,
I think it's probably too many words.
I gotta trim, trim some back.

(16:32):
But, um, you know, most people, clonesthat we work with are probably about
the one to 2 million word, uh, youknow, average, but there's a lot less.
You don't need to have that muchbody of work, you know, loaded in.
But the idea is that Heygen,you don't have that ability.
You cannot do that.
Where you have this live clone that'sbasically creating a new conversation

(16:54):
for each person that chats with it.
It's just talking at people.
Yeah.
And I, and I think just to kind ofcircle back on those two, Joe, you've
got, you know, really it's the battlebetween scripted and unscripted.
So with a scripted clone,just like you were saying with
Heygen, what are you gonna do?
You are gonna go to their serviceand you're gonna upload a video
sample, you're gonna upload an audiosample, and you'll type out either in

(17:16):
the tool or you'll upload a script.
And let's say that script is a,a two or a three minute sales
pitch.
Like that's a great application,
right?
That's what, you know, if someoneis running these kind of like, uh,
sales letters and things like that.
Um, it is a really great application.
But let's say that you're a coach,or let's say that you're an a,
let's say you're an HR department

(17:38):
and, um, you wanna be able to a answerany question that anybody has in real
time from your body of knowledge.
The only way that you can do thatis to upload all of your content,
all of your data, and train themodel, um, in an unscripted clone.
And so, again, it's notworking off a script.
You, you, you pull up the cloneand anything that you ask, it will

(18:01):
search only within that body of datathat you've, you've uploaded and
it will answer as if it were you.
And what's really cool about, and,and, and the number one player in
the, in the unscripted space, the,the number one tool is Delphi.
And one of the things that'sreally awesome about, about Delphi
is that it will get to know.

(18:23):
Your, your voice, your style, yourbrand, it will answer a question and
it will speak as, as if it's you.
And we have examples over the,you know, over the coming days
and months and things like that.
Joe's gonna share examples ofclones that he's built, which
are absolutely phenomenal.
You cannot tell the difference, um, in,in the sound of the voice or the style

(18:46):
or the tempo of, of some ofthe clones that Joe, Joe has
built using the Delphi platform.
And, and, and the other thing that Ilove about unscripted clones, and Joe,
maybe you can talk more about this,is let's say for example, I use this
example of HR departments a lot becauseit's a real common use case right now,

(19:06):
an HR department will go in andthey'll load all of their systems,
manuals, procedures, just all oftheir, their human resources materials.
And then what they'll do isthey'll create an HR clone manager.
And someone in the company will go tothe HR clone Manager, which they can find
on the company's, um, internal website.
And, and then they'll ask it a questionlike, what's our vacation policy?

(19:30):
And you won't only get the answer, butyou'll get a link to the actual form that
you need to fill out to take a vacation.
If you're a coach, on the other hand,someone may, may, may come to you,
you've uploaded your books and you'veuploaded all of your, your social
media content and you've uploadedall of your speaking speeches and
presentations, and someone will ask youa question and it will answer for you.

(19:55):
Delphi will answer that questionand it can provide a link to
wherever that content came from.
So it can refer the person to alink to buy your book or to buy, um,
something at your next mastermind,
which is really cool.
Yeah.
Uh, so I'll speak on that alittle bit, is a good frame.
I like to say when we're describingthis concept to folks, 'cause it's,

(20:18):
it's truly this, this is why I lovethat we're doing this and putting it
out here is a lot of it's education.
When we first talk with someone, it'sdescribing what the difference of these
clones are, but also what's this journeynow that you can create for your, your
people, depending on where this is gonnalive, the use case or the style of clone.
So exactly what you just said it,what we like to do is define, all

(20:41):
right, what's the biggest bottleneck?
And let's say if it's internal opsor team, you know, they're just doing
repetitive stuff and you can see like,okay, we're spending a lot of time
and a lot of money doing these things.
Well cool, let's solve that with a clone.
So let's figure out what are the materialsthat are involved with that operation
and, and also who's the person, becausewe gotta, we got a big thing with

(21:04):
Delphi, which I appreciate is that.
There's no fictitious peoplemade on the Delphi platform.
We're not cloning some, uh, somemade up AI avatar or, or not
even an organization as a whole.
It's a person becausethe whole I idea here
a a verif, A verified
a verified person?
Yeah.
So there's a whole process to it,and that's a huge differentiator

(21:26):
because it's, it literally shows,okay, someone has done the time to,
um, to accumulate all this knowledge.
They have the ownership of that material.
It's been verified by the platform.
And, you know, inside of a company itmight be, yeah, your, your HR manager, it
could be your CEO, whatever, whoever itis, So we want to have all that material.
We always try to gather all of that.

(21:47):
And at Delphi we can literallyupload any kind of text, audio,
video, and there's a whole bunch ofother things we could put in there
too that we support, we help with.
But the idea is if that's allin there, then what we do is we
layer in these instructions behindthe scenes to create a journey.
So this conversation, peoplecan have a text or an audio

(22:09):
conversation with a clone.
So you're clone, it's going to writelike you write and speak like you
speak because it's mimicking thiswhole speaking and writing pattern.
There's, there's all these patterns arebasically written out inside the platform,
so you can be confident and know, alright,well someone on my team, if they start to

(22:30):
chat with my clone at any time of the day.
No matter what, what's going on, theycan have a chat and ask a question.
It's going to represent meas I want to be represented.
And there's all these checks andyou know, there's things that we do
and work with folks to refine that.
But then at the same time,we're creating a journey.
So like, what's the best outcome of this?

(22:51):
This use case thatwe're putting out there?
Or maybe a series of outcomeswe can create conditions.
So based on like ifthey ask for something.
Yeah.
What's the kind of answer andwhat's maybe a URL our next
action we want them to take.
so we've talked about, uh, a foundationalmodel, like a chat GPT clone.
We've talked about a scriptedclone like Heygen, where you

(23:13):
provided the video sample, audiosample, and then you give it a
script and it trains off the script.
And then we've talked about unscriptedclones, the leader being Delphi,
and how you can upload all ofyour content without limit.
And, um, the model will train on yourcontent and answer in your brand, your
style, your tone, all of that kinda stuff.

(23:34):
Now, what happens if somebodyasks a question that the
model hasn't been trained on?
You haven't provided content to us, doesit go outside to like chat GPT or grok or
something and try and find ananswer or how do you handle that?
Yeah, so what's really unique with theplatform, Delphi, that we chose, and,

(23:55):
and we can even talk about the storyof why we're using Delphi, uh, but the
idea is that you have the ability togive it some limits, but the idea, it's
not going out to the web, and it's notlike ChatGPT or any of these other ones.
It's not trying to make stuff up.
So there are alerts that could be set upif there's a, a question that cannot be

(24:15):
answered by the system, and that basicallywill be sent to you and your team,
whoever's on the account that says, Hey,this person needs a little extra help.
You know, the, the Delphi or theclone could not answer this, so.
That's a, an easy way to tell usand the, and the clone person to say
like, Hey, let's just put a littlebit of extra content in here to
answer that, whatever that thing was.

(24:37):
And there's a few waysthat we go about doing that
is, you know, you could literally uploadmore content to support whatever that
topic was, and that's easy enough.
Um, there's also this really coolinterview mode that just rolled out
in Delphi where you can have a backand forth exchange based on a whole
bunch of different topics that thesystem anticipates people will ask

(25:01):
based on what it knows about you.
So it's,
it's really cool.
That's a new feature.
It's really cool.
Amazing.
I was just chatting with a clientyesterday that said he spent two hours
going through that and it was effortlessbecause it feels, it's kinda like this,
like, you know, we're, we're fieldingquestions back and forth and then
you just give it your natural answer.
You can use audio ortext, whatever flows out.

(25:23):
I love audio whisper flow and.
I just talk it out, and it's such anamazing natural way you can go on a
walk and do this, and then sooner orlater you realize, okay, I just fed my
digital mind with all of this new insight
and what it's going to do.
The system trains your mind instantly,

(25:43):
pretty much instantly.
And, and then, you know, you couldbe confident to know that the
system's smart enough to know, uh,context, like based on a conversation
and what you've given the mind,
it can connect the dots really welland personalize it along the way.
So it's, it's a total game changer.
And yeah.
Chat GPT no, you cannot doAnd, um, and, and Heygen obvi,

(26:08):
like we said, that's scripted.
So it's, it's not even
It is just a different use case.
Really, really awesome product.
Just different use
Right, right, right.
You know, the other, the other, youknow, by the way, one, one of the things
that I loved is when you originallyset up my clone, when when people
have asked me questions that, and bythe way, so I trained my clone on.

(26:28):
I think four books on, you know,zillions of years of social media
and like thousands of posts.
Um, I uploaded all of my, allof my, uh, events that I hosted,
all of the video from all the events.
So I have like all of this, allthis content, but every once in
a while I still get a question.
Like I, I sometimes I thinkpeople just wanna mess with it

(26:50):
and see how far they can take,
you know, where did yougo on your last vacation?
You know, what's your favorite color?
Stuff like that.
Anyway, so that stuff does come across,at least for me from time to time.
But what I do, what I'lldo is I'll get an email
and it will, it will just say,Hey, a person asked this question,
hasn't been trained on this answer.
All I have to do is hit reply,

(27:10):
put the answer in, andit trains the model.
That's one way
so simple,
it's so cool, and it's so simpleand it requires so little,
little work on, on, on my end.
Um, Joe, I, I think you know, another.
Thing that comes up a lot when we talkto people about, about cloning is, um,

(27:31):
is this idea of how safe is your data?
And, and, and you know, particularlyin the context of if you are, let's
say, a, a coach or a consultant andyou have a lot of books out that
you have a lot of IP that you've
created and you don't wantchat GPT to train on it.

(27:51):
Although if it's already on the internet,the odds are chat GT's trained on it,
right?
If you are a, a company and youhave going back to he, to, to hr, HR
policies and things like that, youdon't necessarily want the external,
you know, AI world to be training on
Right.
Exactly.
with chat GPT, there'sreally nothing you can do.

(28:11):
I mean, you can create a customGPT and you know, we're told that
that content is supposed to be kindof living within a wall, right?
If it's selected and whoknows if how that works.
Yeah.
Yeah, so we, we, we just don't know.
And then you have your scripted cloneswhere I think, you know, to some extent
your, um, you know, your, the level ofrisk is a lot lower because if you're

(28:34):
writing a three minute sales scriptand you're, you're putting up, but
if this, it's all of your content.
Like does a company like Delphiuse it to train other models, or
does it like, how safe is my data?
And, and, and where is it?
Is it being used to train anything else?
Quick answer is no, it'snot training anywhere else.

(28:56):
Your, your data.
So with Delphi, and this is a bigthing they pride themselves on, there's
docs that explain all of this too.
And like we were saying earlier,some people lead with this,
this worry, which is rightly so.
'cause I think that's on the top ofmind for a lot of folks when yeah,
if you have all this IP out there,you're like, I've spent my life
building this, my thoughts, all that.
Like the last thing I wanna dois just say, here you go, world.

(29:19):
And I get no credit.
So with Delphi.
Whenever you upload a file, just youare just, just know that they're staying
within the confines of the platform.
It's not training open ai, andro,and all these like foundational
models like you mentioned, becausethose foundational models are what.
Power Delphi to do its, its, itsthing and, and, and make sure that

(29:43):
contextually everything's working.
And it, it helps basically power thebrain, but it's not training those models.
Um, there's basically you, ifyou ever choose to leave the
platform, you can delete that.
You can export the content.
You have full control there.
Um, when it's within the platform itself,you have the ability to, like we were

(30:03):
talking about, you can have it justlook at that content and that content
only so it's siloed from anywhere else.
Um, there's no external linksthat people can download.
You have the ability to turn on or offany references like you were mentioning.
Oh, you could point 'em to links orsource materials, or you can totally
turn that off and just know thatthis thing will communicate based on

(30:26):
your content, but it's not going togive all the links to your specific
documents if you don't want it to.
Sure.
wise, I mean, it's, it's, it's.
It's pretty impressive because Idon't think there's another tool
that lives above that is very clearto show how safe your data is.
I mean, I've not seen any issuesof, of like data issues from the

(30:50):
platform itself, none of our clients.
And I think when you realize,okay, you have full control, you
hold the keys, um, it's, it's acompletely different ball game.
If you were to just go to build somethingon top of Anthropic or ChatGPT with
your own little, you know, I guessI'll say hack job of like, you know,

(31:10):
APIs and syncing, I wouldn't feel ascomfortable with a setup like that.
Right.
And I'll tell you the, the other placewhere I just wouldn't feel comfortable
if somebody was building a clone for meis, is, you know, we, we love our, you
know, consultants and coaches and thingslike that, that are building AI clones.
But one thing you just have to be reallycareful about is, you know, what would

(31:34):
happen if, you know that person got sick
and they built yourclone, or they moved, or
they got into a different business andthere was an issue, there was a problem.
Who's gonna, who's gonna service that?
Who's gonna support that?
I know one of the things that wasreally important to, to you and I when
we got started doing this a coupleyears ago was we wanted to make sure

(31:56):
that we were working with companies.
'cause the market is so young, right?
It's so,
I mean, ChatGPT's only beenaround for three years,
is, yeah.
Yeah.
so we wanted to make surethat we were, we were
working with companies, we wereworking with people that, that we.
Funded that were venture funded,where we knew the investors, we
knew the firms, we knew there wasa lot of safety and security there.

(32:19):
And um, and so that's anotherreason why we have been, you
know, probably the most passionateadvocates on the planet for Delphi.
We just, we love the tool.
'cause it, it, that's just anotherone of the boxes that, that it checks.
another question that I get often Iknow you do also is like, we've talked
about coaches as an example that areuploading lots of books and, and content

(32:45):
and social media and stuff like that.
But, but what if you'rejust getting started?
What, what if you are, youdon't have a lot of content,
like how much content do youneed to actually take advantage
of the benefits of a clone?
That's a great one because it's notmade just for the people who have
millions of words out there who arepublishing books like yourself and, and

(33:09):
I'm soon to be putting a new one out.
Um, what someone can do, let's sayyou don't have any published content,
you sure as heck have something uphere that's, that's stored or maybe
some documents out in your computer.
So, I mean, there's a few waysI, I've been thinking about this.
Uh, Delphi to answer the question,there's no set number for like amount

(33:29):
of words that you need to have trainedup, but I would say like on the low end
to get a decent clone, I've seen somesuccess out of like two or 300,000 words.
That's
so so break, so break that down for me.
So,
to me is like a, I'm, I'mlike a, not very tech savvy,
but, um, so like, like with some ofthis, with some of this stuff, so like

(33:50):
when I hear words, I think of tokens,like, and people talk a lot about tokens.
Honestly, I have no idea whatthe hell they're talking about.
But, but like, when it comes towords, is that like a book or
is it like a couple of articles?
Or is it kind of the idea where.
We're gonna leverage, we'regonna help you to leverage the
tool that Delphi has built.

(34:11):
Now
we're gonna start you off by havinga conversation with that tool
and, and you can take that as longas far as you, or as far as you want
to begin the training andthen to supplement it.
We need this, what, what dowe need to supplement that?
I think most people have somethingthey start with like, 'cause we've
dealt with a lot of clients thatjust don't have a lot of stuff.

(34:32):
Like literally more, not morethan like 10,000 published words.
And that might be like a whata small kind of pamphlet type.
I mean, I'm looking it up right now,
It's like
a little brochure.
Yeah, yeah.
Like what the standardpaperback format book is about.
200,000 words is a thick book.
Usually it clocks in.
I mean, that's a, that's a big book and

(34:53):
it's a lot of hours of, of talking.
But the thing is, we all have sometype of documents that we've, we've
somehow put our knowledge into.
And it, even if it's frameworks and allthat stuff, that's all worth uploading.
And there's, there's a process wedo internally that's, you know, I
wouldn't expect everyone else to do,but we do leverage the other AI tools.

(35:16):
Like if you had a lot of your ownbody of work, you can put that into
something like Gemini or even ChatGPT.
And this is only if you want it to knowthat you might be training your stuff
there, but it can condense that stuffinto a more, it's called an artifact
basically, where that can now beuploaded to Delphi and give it a decent
picture of who you are, what you do.

(35:40):
Um.
I would pair that up with theinterview mode in Delphi, like
where literally if you sync up your,let's say some of your social media
accounts, like LinkedIn's a good one.
If you're active on there, it'll pull insome of the initial data of, of uh, the
topics you work in, you know, the fields.
And using the interview mode, youcan have a two hour long dialogue

(36:04):
like this, this, uh, client thatwe just talked with the other day.
And that could be enoughto just get it going alone.
Like that would just be the foundation.
I would not stay there.
I would certainly want to create morecontent or fill in gaps as they come in.
But I mean, off the street that'swhat I would do is like load in
whatever you have, use Delphi asinterview mode to at least have

(36:27):
something to start building from.
And certainly people can havereally interesting conversations.
And Delphi, what's so great and youknow, when we're working with folks
is we're keeping an eye on whatare these gaps or where are the.
Where, what are the FAQs or eventhe should have ask questions.
I, I always love that.
And, um, you can even use Delphito help you ask those questions.

(36:52):
What's kind of cool isyou can use the tool
to help it extract more from you, orat least to start thinking like, Hey,
how, how else can I serve value inthis form of using a, uh, a clone?
Joe, a question I have is, let'ssay we decide, let's say I have
a podcast and I want the, themodel to train off of my podcast.

(37:14):
Is Delphi able to tell thedifference between my voice as a
speaker and another speaker,
or does it think that all of our contentis the same and it's coming from me?
No.
So this is actually one of the reasonswhy I chose Delphi like three years ago
over any other chat bot or, or, um, clone.
There were no other realclone options actually.

(37:36):
Um, so what Delphi does before youupload any material, like a podcast,
YouTube video, or any kind of audio,possibly even anything at this point,
is we want to train your voice.
And what it's gonna do is, youknow, and this is literally
uploading an audio sample.
It could be as short as a couple minutes,or it could be longer, 30 minutes
plus to really refine your style.

(37:58):
And what that's gonna do is it's gonnatell the system how you sound, and
then it's gonna unlock the ability toupload things like podcasts and YouTube
and other content, uh, audio content.
And when you upload those filesor sync to a podcast or YouTube,
it'll pull in all of that data.
And what it's gonna do istranscribe all of that stuff.

(38:20):
But then it starts to identifythe different speaker voices right
there, and it will know your voice.
So it's going to attach you to whereyou showed up within that, that
piece of content, because it's allidentified through the transcription.
So it's gonna attach Scott toScott and me, to me, you know,
and, and you, to you, whoever.

(38:41):
So that's how the system more or less isworking and it's pairing, it's matching.
But, uh, that's what's also unique, whichwe haven't really talked about, is, you
know, Delphi has the voice cloning featurewhere it's a lifelike voice, that, that
now can literally be done in real time.
It's like picking up thephone and talking to.

(39:02):
Whoever, I mean, like, I, I loveto, we love to show off Arnold
Schwarzenegger's clone just because,you know, it's one of them that we, that
we help build and his voice is spot on
it is awesome.
It's awesome.
yeah, we'll do some videos on that.
I, I've published stuff in thepast, but it's like, you know, you
can, I've chatted with him justto motivate myself, you know, I

(39:23):
don't wanna work out today, Arnold.
And he is like, ah,come on you, you sissy.
You like, let's go.
But
So, so to your point of how you caninteract with, with Adelphi clone.
So there's three ways, right?
Three primary ways.
So the first is you can havea text conversation with it.
So you can go into it and, and talk to it.

(39:43):
Uh, and it will respond to you in text.
It'll provide links if youwant, if, if, if the, the
person wants things referenced.
So text is number one.
Number two is voice.
So is those answers are coming from text.
You can click a little icon andit will start to speak and you can
have a conversation and that willhappen through, through voice.
The third way is a phone call.

(40:05):
So you can literally click the, thephone call, uh, thingamajigger, the icon,
and you can basically have theother side of the clone pick up.
And you can have, or your, your customeror your prospect or your employee
can have a, an ongoing dialogue overthe phone with, uh, with, with your
clone, which is, which is super cool.

(40:27):
Um, kind of the variety of ways thatyou're able to, to, to interact with it.
what I like about that and what peopleenjoy as well, is now we can talk
with, we can connect with people inany kind of modality that they really.
Are comfortable with, andthat are more, most natural.
Like some people are love reading, somepeople love voice, and those are the two

(40:48):
modalities that people love the most.
I would say a lot of people gowith the voice, but it depends
on what you're looking to do.
If you're creating content or maybe,you know, any kind of specific wording,
then that's where the text option is.
Great.
And there's transcriptions forthe voice as well, which is nice.
a lot of people ask about videoand they're like, well, why
can't I have, you know, video

(41:09):
going back and forth.
So, kind of today where you see, you'renot gonna see video of an AI clone, uh,
through ChatGPT or another foundational
model.
With unscr, with scriptedmodel, um, uh, programs like,
like a Heygen as an example.
Um, you can upload video andthey will, they will make a
video that's tied to your script.

(41:31):
Yeah.
In the unscripted space, like withDelphi, um, you don't really see people
that are using video and, and oneof the reasons why there's, there's
a couple reasons why, and Joe just,just correct me if I'm wrong here, but
one of the reasons is video's tough.
It's tough because you are basically.
Asking the clone a question, and it'sgonna go through all of your data,

(41:54):
and then it has to assemble thatvideo clone in real time and have that
tie, and have the voice and theexpressions tie to the content
and have all that happen inlike a fraction of a second.
And depending not only on, you know, kindof how that works, but also you know,
what your wifi connection is and how,how hard or long it takes to render.

(42:16):
Um, video can still be a little bitclunky in, in the cloning space, but
I think more important is the datashows that about 99% of the people,
it's, it's an incredibly high number.
It's over 90% of the people whouse these unscripted clones.
Don't use the vi, like theyjust don't want the video.
They, they prefer to have a conversationand not necessarily be looking at a, a,

(42:41):
a video that's rendering on the screen.
And so, um, or where I think a lotof people may, initially, their
first instinct may be, I need video
with the market is dictating,is video is not that important,
at least for this type of clone.
That's right.
And the video right now, and Iassure you, I I can almost guarantee

(43:04):
it will be coming very soonbecause of just the sheer demand.
But as you said, in terms ofengagement and the actual experience,
it's not something that's,it's not ready for game time.
It's, it's not fast.
It has a lag.
It doesn't.
Feel natural.
Whereas when you use the text in thevoice supernatural, like it's, we have a

(43:27):
few clients that we've worked with thatare very particular about their voice.
I mean, it's like, kinda likeArnold, you know, uh, I mean,
like that is, that's who he is.
Like you hear that voice and immediately,you know, oh, that's spot on.
And we have a handful of otherclients that are, that have, that
we've worked with really closelyto make sure we dial that in.
Because of that connection, you still,even though it's obvious it's going to be

(43:50):
a clone, it's an, it's ai and you know, wewould never advocate and say dupe people
and say This is you, because it's not.
But at the same time, yeah,the video aspect, I think it's,
it's a cool like show and tellthing, but no one ever came back.
It comes back to video, youknow, it's like, it's not.
Either way.
Yeah.
The point is text voice, andwhat I was gonna say is language.

(44:15):
There's over 50 languages built in.
So now not only can you connect withpeople in the most highest engaged
mediums, which is written in voice,you could do that in any language
how does that work?
How, how does, how doesthe language part work?
like like do I have to go toa person's clone and say, I

(44:35):
speak Japanese in English and
then it translate?
Like, how, how does this work?
Yeah.
that's what's cool.
It is like all this stuff isextremely seamless and dynamic.
It's like the whole heart of whatDelphi is, which is the person's like
they could start in English and thenswitch over to Japanese or Spanish,
all in the same conversation and.

(44:55):
It'll adapt.
I mean, you probably don't wantto like, I mean, it adapts really
well, and you can see it in thewritten and also in the voice.
Um, you probably may, I don't know.
I actually haven't tried likemultiple languages in one thing.
Uh, but you are like over fourbecause I don't know that much.
But, um, the thing is, it's dynamically,you don't have to prompt it and say,

(45:18):
Hey, I want to hear this in Japanese.
Now you can if you wantedto, but it's dynamic.
It's just a simple, it, it's like ifyou were just chatting with someone that
knew multiple languages and they would
So, so if I went to if I went to aclone and let's say my native language
was Spanish and I asked Arnold aquestion in Spanish, Delphi would

(45:40):
identify that I was speaking in Spanishand respond as Arnold in Spanish,
And, and in his tone and voice.
The sound of his voice.
which is crazy.
And then there's also a, I know there'salso a dropdown next to the clones.
And so, um, you could, you could dothat if you wanted to, but it's as
simple as just going in,speaking your native language

(46:01):
and Delphi's gonna pick that up
and respond in the right way.
That's it.
That blows people away.
And then if you started thinkingabout it now, I was just chatting
with a new client of ours.
He's, he helps people to justget over anxiety and their
nervous system dysregulation.
And he, he was saying how there's somuch untapped audience that come to

(46:23):
him because of his YouTube channel andhe gets millions of people, uh, he has
millions of subscribers, but he getssomething like 200 dms a day and he
is like, I cannot talk to everyone.
And for one, they're indifferent languages and he can't
support him, unfortunately.
And he wants to, and that'sliterally why he came to us.
He's like, I want to makea clone that can live.

(46:45):
F to, to support these folks becauseI know I can't, you know, not only
am I a bottleneck to answer allthese questions and these dms, but
I actually wanna help these people.
And, you know, if I have onethat's in all these que uh, these
languages and can actually talk and,and speak at any time of the day
in any language, then heck yeah.
That's a, like, that blew his mindwhen we were talking about that.

(47:07):
He was like, this is like, thiswill revolutionize everything I do
and help exponentially more people.
You know, we're, we're also topiggyback on that, we're working with,
um, a, a very popular use case forthis product has been, uh, pastors
and religious, uh, denominations.
And, um, so for example, there's, there'sone, uh, well there's one that we're

(47:29):
working with right now and we can't,we're under NDA so we can't say who it is.
But I think we can give this examplethat, you know, this particular area
has, has lots of people in it, um,hundreds of thousands of people that
this one particular, uh, church serves.
And, um, and, uh, the person whooversees everything gets the same

(47:53):
question, just like you were sayingover and over and over again.
To the point where he's told usif, if he wanted to, he could
just stop doing his job and justsit there and answer questions.
They're coming through email orcoming through text, or wherever
they're coming in, in from.
And so what we did is we built a cloneand we trained it on millions of words.

(48:14):
And it
included scripture, it includedstuff about that particular location,
and it included personal messagesfrom the person that oversaw,
um, that, that particular church.
And then we tested it about a month agowith, uh, a bunch of people that were,
uh, part, part of this, this, this group.

(48:34):
And they couldn't stop laughingbecause remember, they,
because they would in aconversation with this person,
and it sounded so dead on.
And if the person had a questionabout scripture, it would answer that.
If they had a question about what'sgoing on this Sunday, it would
answer that like, it was amazing.
And so, you know, I, I, the, the, anAI clone when used correctly can be

(48:56):
such a great time saver when it, andit's like, it's like it, the, the
lowest hanging fruit use case for ai.
We're gonna eliminate repetitive tasks.
That's the biggest, that's actually,so I just wanted to talk about Yeah.
Like why, why are we so excited about it?
It's, it's because of the repetitivetask, but it's not to replace the human.

(49:18):
Like, that's the big thing that it,and I know a lot of people are fearful
for AI to essentially take all yourjobs and do all these things and who
knows, but I think it will reshape howwe're all, um, you know, working how
we connect with people and all that.
But the, the thesis that I've alwayshad since finding Delphi a few years

(49:38):
ago and, and, you know, being the firstuser didn't know that at the time,
uh, but is, is this fact, I wantedthis two-way conversation that
allowed for more engagement.
It's a completely new mediathat has not existed before
where you can replicate yourself in theway you think and, and even decisions.
All these things that take yourmental power and it's taxing.

(50:01):
I mean, like we only have so muchtime and energy ourselves and sure,
yeah, we can automate processesand do all this stuff, but an AI
agent isn't going to think like you.
It's not going to mull over the millionsof words or even hundreds of thousands
of words you might have that you've takentime to say, okay, this is how I think,

(50:21):
and this is my material that I've put timeand thought into, and now I trust it to.
And along with some instructionsand guide, guardrails and
guidelines that we give it tocommunicate to anyone in the world
because they can adapt.
And I genuinely feel like thisnew form of communication.
It's a new form of media,just like, you know, blogs,

(50:43):
podcasts, emails, all this stuff.
This is.
In addition, it's not a replacementbecause it syncs up with all that stuff.
And when you have a clone, nowyou just know that you have this
whole nother entity of yourself, adigital twin that can communicate.
And it's just up to us to figureout, and, you know, collectively,

(51:03):
where does this thing live?
Who's it gonna
serve?
How does it give you the biggest benefit?
And, and just know that you're goingto, through more engagement and
interaction, it'll lead, it'll bringthe right people to your doorstep
without any extra effort on your part.
And I think that that's, that's theplace where we probably add the most

(51:24):
value is when we're working with ourclients, is really helping them to
identify and understand what problemsthey wanna solve in their business.
And
then we are able to adapt theclone to that particular use case.
And what we find is a lot of the timepeople come to us and they're like,
Hey, I have a friend that's doing it,doing this, or they're doing that,

(51:46):
or they're using a clone this way,or I've interacted with a clone.
I think this would be really cool.
And, and they have allthese different ideas.
And so what we always do is we alwaystry and get them to focus on one thing.
Let's focus on one thing to start, let'strain the model with all of your data.
Let's get it right.
Let's get your voice right.
Let's get, make sure that it'stalking like your brand and in your

(52:07):
style and all that kinda stuff.
Let's make sure that it'sreferencing all the right things.
Let's nail that first use case.
We usually try and start withwhat we think is the simplest
problem to solve, and then wekind of, we move on to the next.
And, and, and, you know, we haveclients that we've been working
with, you know, for the past coupleyears that, you know, there there's
6, 7, 8 different use cases in theircompany that they're using a clone

(52:30):
for.
And it's, it's, it's really awesome.
But, but it didn't start with six,seven, or eight use cases at once.
It started with the simplest first case,
and then we went from there.
Yeah.
So I'll, how about I'll, I'll describehow we kind of think through it and how we
get someone launched and live really fast.
'cause our goal is always to get someonelive with a clone within seven days.

(52:52):
And there's of
Which, which is a which, wait, Ijust wanna highlight that because
I think that's really important.
I think with, with all the stuffthat Alon is able to do and all the
content that we may be uploadingand, and things like that, there's a
misperception that people have thatthis is gonna take me 30, 60, 90 days to
do.

(53:12):
And what we used to find was thebiggest thing that get kept people
from saying yes and testing a clonewas this feeling of overwhelm.
Like, this just sounds like so much work.
And so what I'd love youto do, Joe, is dispel that
by sharing with people how we,we we do this and how we onboard.

(53:33):
Now again, we've done this so manytimes, if you're trying to do this
alone, it might be a little different,but share how we do it and let
that be kind of a guide for people.
So this is one of the biggest things thatpeople come to us with thinking that.
Building a clone, a digital twingeis gonna take a ton of time, a lot
of resources, a lot of effort, andit does not have to be that way.

(53:54):
So what we, the first place we startwith someone is to give them an audit.
So we offer a free audit atthecloneshop.ai, and there's a way to,
basically, we will take what we cansee about your business, we'll ask you
a couple questions to see like whereyour head is, like what do you wanna,
what do you wanna scale, what's yourbottleneck, those types of things.

(54:17):
And there's, there's kind of like fourbuckets we like to focus on initially, and
there's the public version of your clone.
So that's like the, thefront facing on your website.
It's public.
There could be, there'smultiple use cases there.
So we'll talk through and we can outlinewhat all this is, but the public facing,
then there's this kind of private clientor customer facing version that's a

(54:41):
whole nother use case bucket of, of,of things that a clone can be used for.
Internal team, that's another one.
And then you can have a private,so these are kinda like the
four buckets we like to play in.
So the audit essentially mapsout what's possible, uh, based
on the structure of where a clonecan live and also accounting for.

(55:02):
Alright.
What are the current bottlenecksright now of your business?
Where do you feel like you wanna scaleyourself to maybe eliminate bottlenecks
or just scale ROI time, whatever it is.
Um, reduce costs.
So with all this information,yeah, we come up with this audit.
Which I think is pretty coolbecause I always get blown
away when I see the results.
'cause like we're basicallycompiling a bunch of information.

(55:24):
We have some really cool ways to generatethis, and then we present that to folks
on a call and that's the strategy.
So we're walking through and saylike, Hey, all right, does this align?
Let's walk through this along with whatyou, we get more information, but we
actually basically sync up and figureout what's the first one to start with.

(55:44):
So what's the first use case?
Sometimes it's the simplest,but sometimes it's not.
But what we wanna do in sevendays is to create a foundational
model for the clone that allows.
The, for us and also them.
So there's always like a, you alwaystell folks like, Hey, think of a beta
group user, you know, like testers

(56:05):
that can, that can testthis very early on.
And that's usually, you know, it's them.
It's sometimes theirfamily and their team.
You know, it could be somecustomers like, so their VIPs.
So you have a beta test group inmind knowing that in seven days
we're gonna have this very firstversion, you know, minimum viable
clone, MBC, I just made that up.

(56:27):
Uh, and that is going tobe trained on your content.
So by that point, we would've accumulatedwhatever content you feel like is
necessary to get your voice and, andkind of get the conversation going.
But then at that phase, we wannastart poking holes in this thing
like, you know, it's technically.
At that phase, it could be pushed live.
Some, a lot of people do.

(56:48):
But, um, during the testing andfeedback phase, what we're doing
is we're seeing how it answers.
You know, we're, we're seeing where arethe gaps, what can we fill in, what's
extra content maybe that needs toanswer these, these set of questions.
Um, if anything needs to be rewordedor if it's not directing people to the
right place, we'll fill in that gap.
It's all very straightforward.
We've done it a lot.

(57:09):
But that's, that's kind of where itstarts, is like, let's figure out
the audit, let's talk through it.
Let's identify the use case.
Let's gather the materials that weneed to, to build this initially.
And then that's where our team goesto town and starts to, you know,
build all the different instructions,the guardrails, the speaking style,
uh, the voice, and then we kindof set it free where we're all

(57:32):
testing, we kind of have this big.
You know, it's, it's, it's a handfulof days where we're doing the testing,
the client and their team doing it.
And then honestly, within sevendays or so, right in that P period,
most people are pushing livein whatever that that thing is.
They know it might not be the,it's not gonna be the end game.
So from that point, we're stilloptimizing and getting feedback

(57:55):
from people, you know, just probablythrowing some crazy curve balls to it.
Um, which is always fun.
But that's the process.
And it starts with reallyidentifying where do we start
and then where can we expand to.
And then once we've gone through thatprocess and we've got somebody out
seven days later, then what typicallyhappens over the next month?

(58:17):
So that's where we are.
We're always educatingclients every single time.
So throughout the process, we wannamake sure that we're not just holding
wool over people's eyes and youknow, like, oh, it's a magic box.
Like we want them to beconfident in knowing, all
right, this is how it's working.
We're not expecting people to gettheir hands dirty unless they want to.
Some people do.
And if I can jump in on, on there, I, Iwould just remind people, just just share

(58:42):
that, that we have a customer success hub.
So when you become a client ofours, we share with you a hub that
takes you through each step of theprocess, it shares with you in each
step, uh, what it is that we need,
what we'll be doing with all of thatstuff, what kinds of things create delays
and then FAQs, all of the most commonquestions we get asked during that phase,

(59:07):
and we have video that helps take youthrough that, that, that, that first
either first, second, third step also.
So
to your point, Joe, we areconstantly trying to educate
people and keep them in the loop.
We don't want anything to be a mystery.
We wanna work together as partners.
And I think that's why, you know,over time the clones that we've
worked on have become so successful.

(59:28):
Yeah, there's clarity there.
And that's what, that'swhat we wanna start.
And that's where we always lead from thevery beginning in this kind of preparation
phase is like showing the whole timeline.
Like, here's what we're gonna be doing.
And typically we're working with folks forthe span of a year and you know, a lot of
people will want that attention becauseover that span of a year, not only are

(59:49):
we building out that seven day to launchversion, that's probably the most intense
part because we are gathering materials.
We're, we're just learningabout your business.
It, so it's an exchange.
It's definitely a, it's a conversationthat we have as humans so we can then,
you know, put that into the clone box.
Yeah, the Delphi.
But let's just say after thebuilding and we get to testing

(01:00:12):
now we want to help you launch it.
So like, let's figure out where'sthis gonna integrate into.
If it's gonna be the public, it's onyour website, maybe a landing page.
Um, if it's for your team or your,or your customers, let's just figure
out where it lives because thisclone it can be embedded anywhere.
That's very common question as well is,you know, it's HTML iframe code that can

(01:00:34):
get dropped into pretty much anywhere,even on apps as well, private or public.
So what we're doing is we're figuringout how do we best integrate this?
Where not only in the website, butalso in other existing systems.
So there could be a CRM, like alot of people are go high level.
There's other CRMs like, uh, youknow, kit, there's keep, there's

(01:00:55):
all, you know, all of 'em, and somenative natively integrate others.
You, you'll basically push toA-A-P-I-A web hook, and if you don't
know what that is, that's okay.
Basically you can have the Delphi systemthat will, and we'll, we'll have to talk
about how it works as a customer journeyas well, but basically anyone who uses

(01:01:16):
your Delphi can then get integrated intoother systems that you can do follow up
with, and that's why again,it's this engagement machine.
may maybe this, this is a goodtime to ask 'cause I was gonna
ask you in just a little bit
about actions.
So I think, you know, one of the really,I think one of the biggest benefits
of working with a Delphi tool, I mean.

(01:01:38):
Again, we're, it, we're at the,the early stages of consumer ai,
right?
And, and so we know that thesebigger foundational models work.
There's a lot of really cool marketingand sales products that work, and
they're kind of outta the box.
Um, but, but we're still in aplace with like cloning where a
lot of people are tryingto create these like custom

(01:01:58):
one-off types, types of things.
But there's so much value to beingable to just go to a site, go to your
phone, whatever, download something,sign up, and just have it work.
And one of the things that'samazing about what Delphi has
done is to help just make it work.
They built what they call actions,which are similar to integrations

(01:02:20):
like you get with this a PR
or a maker, like whatyou were just talking
about.
Can you talk about two or three ofthe most popular automatic built
into Delphi integrations that
people use?
I would say the biggest oneis in, is a little, uh, you
can send a welcome message.
Basically, after someone starts aconversation with your Delphi clone,

(01:02:42):
they will be asked to opt in or basicallygive their email address to get a
customized experience, a conversationsimilar to ChatGPT we're all used to.
Okay?
Or Jim and I or wherever, grok, you'regonna upload or you're gonna sign in.
Typically, it should keep you signedin on that device and, but now when you
have these conversations, it's goingto keep a record of your conversations.

(01:03:05):
On the left hand side, you couldsee a little pull down of all the,
the threads that you've opened up.
You could start a newone, just like chat, GBT.
You would basically.
A conversation will keep the, themost amount of memory in that.
But, you know, Delphi, what it'sdoing is it is learning about that
person the more they chat with it.
So it's, it's holding this, thislittle mini memory of each person.

(01:03:29):
So then if they follow up in thenext week or month and they're still
logged in with the same account, it'sgoing to have that, that, that, um,
memory of the previous conversationsand, and some specifics as well.
So one of the built, the built-in actionsis this, this memory, um, this ability
to have a one-on-one conversation withsomeone that comes and signs in and

(01:03:52):
interacts with the clone.
Well, well the actionswill come after actually.
So like, I'm kind of settingthe stage a little bit, but is.
So the idea is that now Delphialmost acts like a CRM of sorts.
Like it's actually keeping record ofyour, the people who are interacting.
And then, like you said, actions are kindof like Zapier make.com or innate in all

(01:04:13):
these automation layers built into Delphi.
A few of the most common ones are thisrecap or, or let's say a welcome message.
So right when someone has a chat, youcan create an action that says, okay,
when this conversation ends, sendthem an email that basically says,
Hey, thanks for using the Scott clone.
You know, I was, um, really excitedwhen we chatted about X and that piece,

(01:04:38):
basically, this is a prompt in Delphi.
It can pull the topic of what theytalked about or the general theme.
So it's customized.
So you're sending a unique messin email to these people to
basically welcome them and theninvite them back to keep chatting.
So welcome message is a big.
An inactivity.
Nudge is another one.

(01:04:59):
I think that's a really good one, becauseit could be sent, let's say three days or
a week after and say, Hey Jim, rememberwe were chatting about that thing?
Uh, you know, uh, you're looking toraise some money or whatever it is.
You know, it's like, how's that going?
Do you have any other questions?
Come on back and let'schat about this thing.
And you can even give them likea prompt to come back and ask you

(01:05:22):
more about, or even give 'em acall to action if you wanted to,
you know, to like, Hey,I have a free guide.
You know, go here andgo explore some more.
So that's like aninactivity nudge example.
And, and all this is outta the box.
all out of the box.
Yes.
Yeah.
It's all built in into Delphi.
Another one I would say is a, um,I, I'm starting to use this more

(01:05:44):
now, but like a summary, recap ofa conversation because like, let's,
I'm sure we've all been there.
We go to, uh, Jim and I or um, chat,GBT, and we have this big long chat.
But then, you know, the next day or thenext week, we're like, we kind of just
forgot about what we talked about andthat maybe it was like kind of brilliant.
We had some big ahamoments, but we didn't know.

(01:06:04):
We, we don't remember wherethat's at or how to find it.
But what you could do is in the actionsas well built into Delphi, out of the
box, you could say, Hey, send a recap.
Maybe it's a weekly recap ofall the conversations or what's
been what this person's chattedabout and send it to them.
Or maybe you just send it to yourself.
Like you can, if it's a privateconversation with your own Delphi,

(01:06:27):
you can just set up a personal actionand say, Hey, um, you know, here's
an email outlining exactly what Italked about, maybe some next steps.
So now it becomes action oriented.
You're not just talking the talk,but there's purpose behind it.
such an awesome feature.
And you know, you, you were justtalking about recapping for yourself.

(01:06:48):
So I, I, I want to shift gears for asecond because one of the ways, and this
has really surprised me, um, probablymore than anything since I've been,
been in this cloning space with you,
is the way people use theirown clones to help themselves.
So for example, um, we have a, we havea, a, a really famous high profile

(01:07:10):
speaker that is on the road all year, andthey're on a zillion different stages.
And one of the things that they sharedwith us is that sometimes they'll go to
an event and the person who's hosting theevent will say to them, Hey, I love it.
Like, I'm feeling the audience outand I'd love it if you talk on this
during, while you're up there.

(01:07:31):
And so what that trainer isdoing is they're actually
going back to their Delphi.
And they're asking, uh, theirDelphi how they would answer this
question or speak to this thing.
And what it's doing is, it is just givingthem a quick, quick refresh on something
that, in, in this case, the conversationwe had, the person just hadn't talked
about this stuff for a long time,

(01:07:53):
and so they wanted to make surethat they just got like a quick,
they didn't have a book with them.
They didn't wanna go search.
They literally just called theirDelphi and talked to themselves
about what the thing was, and thenthey were ready to go on stage.
And so people are using it like Joe,how else are people using a Delphi,
their own Delphi to help themselves?
So let's, uh, let's break that down reallyfast on how it works, but yeah, like how

(01:08:16):
a few ways, like that's a perfect onewhere it's almost like, all right, I'm in
this situation and I'm about to have it.
And I've definitely done this myself too.
Um, is right before a chat,right before a podcast episode.
Um, yeah.
Uh, just meeting someonefor the first time.
Maybe it's a
Mm-hmm.
in a specific space.
I can go to my Delphi or anyone whohas a Delphi can go to their own.

(01:08:38):
And the way it works is like if youuse your admin email, it's gonna know.
You're the admin, so you havethis kind of overall access.
'cause there's ways to gate content.
We don't, maybe we'll get into that.
Uh, but if you're on the top level,you see it all and it's gonna know
that, hey, okay, you're the owner ofthis Delphi, you are the cloned person.

(01:08:59):
So, um, what you can do is literallyjust have some chats with it.
Like I'll just go outside and startwalking and talking to myself.
It's a little weird sometimes, butit's epic because you literally can
put yourself in any situation becauselike, let's say I'm, um, yeah, like
this speaker, they're gonna go talkto this, uh, real estate audience,

(01:09:20):
say, but they are a mindset trainer.
You know, I'm just makingsome stuff up here.
You know, as that clone person,all of your stuff has been
trained into your digital mind.
So it, you know, it could be booksthat you've written 20 years ago
or like some random blog post oror podcast that you put out there
that you just don't remember.
'cause I certainly don't rememberthe 700 have published you or so.

(01:09:44):
Yeah, but it knows, like, so Delphi hasthis retrieval system behind the scenes.
It's basically this massive neuralnetwork that they've just like
completely recreated from theground up since they first started.
They just like releasedthis just months ago.
And it's gonna have a really good pictureof all of your ip, all of your brain, and,

(01:10:05):
and its memories, and be able to connectthe dots to whatever prompt you give it.
Just like chat GPT, you could promptyour Delphi, your personal Delphi with
a very simple prompt or a conversation,or like an elaborate prompt.
Just depends on how.
Ninja, you are, you know, with thiskinda stuff, but then it's gonna
give you a response of exactly whatyou need based on your own content.

(01:10:28):
So it's like, hey, let's take thatmindset content that you specialize
in and apply it to real estate folks.
And here's exactly how you angle it.
Here's, here are the topics, here'syour, uh, your presentation slide
outline if you wanted to make that.
I mean, uh, I just used Delphito write the majority of my book

(01:10:48):
recently.
Like that's So some ofthe other use cases.
Yeah, like writing books.
That's, that's a common one.
I've, I know a handful of our clientsthat just recently wrote multiple books
with their delphis in a weekend and
which is still blows my mind because,I mean, it's a lot of work still
to assemble and, but the fact is.
It knows your content, and as long asyou prompt it and you structure it in

(01:11:11):
the right, you know, like you just askit the right way, it's going to give
you the output you're looking for.
And better than chat GPT could ever do.
'cause it again, it's justchat, GPT and these other ones
are gonna pull information fromeverywhere online, not your stuff.
Um, fewer of the other things likeblog posts, emails, uh, let's see.

(01:11:31):
I, I, I just like it forthinking through things clearer.
Like that's probably the biggest one.
blog posts.
Can you share an example of howsomeone is using their Delphi
clone to write their blog?
Blog posts for them?
I've done it a lot on my podcast.
I'll just say that.
That's, that's theeasiest top of mind one.
So at Hustle and Flowchart, that's theshow I've had for eight plus years now.

(01:11:53):
And, um, 700 plus episodesin every episode gets trained
into the, uh, my clone.
So then my team will go to the cloneand they have a prompt they use
all the time, but essentially it's.
Hey, here's the new episode,uh, you know, around this topic.
Maybe it's the title or withthis guest, write out a blog post

(01:12:13):
for me or a show notes page, andkinda have this structure to it.
Like you can give it structure andthen it's gonna fill in the gaps.
And so that's a, that's one there.
Um, I know there's a lot of folks that, Imean, there's just a lot of clients that
are using that as a way to put online.
Email newsletters is another one.

(01:12:34):
All these different thingsthat you can just imagine.
It's a content generation,social media posts.
These are things that, again, myteam uses for myself will probably
honestly be using it for some ofour clone shop material as well.
Might as well.
Um, and I, I mean, now I'm soopen to say like, Hey, yeah, AI

(01:12:54):
certainly helped assemble my content.
I mean, it helped meprep for some of this.
It, it, uh.
It, it helps me prepare for a lot ofthings because I know, again, uh, if I
have the structure, it knows my ip, andthen it's gonna gimme great answers, so,
You know, it's so funny because ayear ago, six months ago, if I asked

(01:13:14):
somebody, Hey, did you use AI to preparefor this or help you to write for that?
Or whatever the, the case maybe, they might say yes, but they
kind of have their hand over.
It's almost, it's almost like it'ssomething you're not supposed to do.
And now if I ask the same personthat question, it's, of course I
did.
Why?
Why wouldn't I use it to help me?

(01:13:36):
You know, why wouldn't I, whyI use it to help do research.
Why wouldn't I use it to help framean argument or frame a chapter,
or frame a speech or whatever it
is?
It's, it's an incredible tool, and Ijust, you know, just kinda circling
back, I think that AI cloning isone of the simplest, lowest hanging
ways to really start using ai.

(01:14:00):
In a way that you have immediate ROI
It's meaningful.
that's really meaningful.
You can, you can, you can increase, youcan open up your time, you can expand your
audience, you can increase your revenue.
You can eliminate repetitive tasks.
You can do things like write blogarticles or you can use it to

(01:14:23):
help make you sharp before you go.
And you do a pre, like, there's somany different ways that you can use it
Yeah.
and we can have it live in seven days.
You don't have to overthinkit and you don't have to try
and figure out how it works.
'cause we do all of that for you.
And a big thing I, I wannasay is a lot of folks.
We will rush to automation,like if they're new to ai.

(01:14:47):
I, I think a lot of folks justimagine a, it's gonna take a
lot of time and a lot of money.
You know, those areprobably the biggest ones.
Um, b you know, where's my data going?
You know, like, how is this work?
Which hopefully we're dispelling alot of that in, in, uh, the clone
shot videos here we're doing.
But at the same time, a lot of folksrush to try to automate everything.

(01:15:09):
And I don't think that's the way.
Like I never have thought that's theway, even before I was, you know, I
was early into cloning, but like, whenyou rush to automate things, I mean,
you're immediately kind of taking awaythe personal touch of whatever your
business is or what you do that's unique.
Because I mean, if you start to automateeverything, I mean very quickly, you'll

(01:15:32):
probably see most of the outputs are gonnabe very generalized, very cookie cutter.
Same as most people that mightbe putting AI slop out there,
which was the, uh, what's the dictionary?
It was the, it was the, it wasthe word of the, uh, of the
year of 2025 is, is slop, SLOP.
I mean, it's like, so don'tjust put AI slop out there.

(01:15:53):
I think that's where automation andlike a lot of people who are doing the
digital twins, you know, Heygen style,um, just throwing stuff out there and
just calling it their own, uh, thinkingwith cloning is, it's completely
different because it's meaningful.
I feel like this is a way where nowyou can sink it right into what you're
already doing well in your business.

(01:16:14):
You can, you can placeit right before or after.
Let's say someone wantsto book a call with you.
Like that's a cool one because nowpeople can have a pre-chat with AI
version of you before they hop on a call.
Or maybe it helps pre-qualify beforethey even can book a time with you.
And I mean, that's probably the,that's one that anybody can use
a clone for off the streets like.

(01:16:35):
You don't need much content for that.
Well, in, in, in 2025, youknow, I think that, you know,
the, the buzzword was agents,
Right?
And agentic ai and I, I know so manypeople that spent a lot of money.
Building agents that never worked,
they never did anything.
Thousands and thousands of dollars, somehundreds of thousands of dollars trying

(01:16:55):
to build these agents throughout theirbigger companies and, and nothing worked.
And the thing about, about workingon a clone and using a, an outta
the box product like Delphi,that you don't have to build.
All we need is your data to train it.
Is is the, the, it's gonna befor a fraction of the cost.

(01:17:16):
It works.
The biggest brands and companies,personal brands and, and businesses
in the world are using it.
And we can have immediate impactfor you within seven days.
So it's, it's just acompletely, it's different.
I really think, you know,I saw these predictions.
It, uh, it, uh, Joe and Iare, are are filming this year
at the beginning of January.
I saw all these predictions aroundNew Year's about kind of like what

(01:17:39):
2026 is gonna be all about, you know,
with, with, uh, you know, in, in ai andnobody mentioned what I think is probably
the most relevant thing, uh, for thisyear, uh, which is I think people are just
gonna want to, to use practical thingsthat have already been proven to work.
Yes.
Yes.

(01:18:00):
don't wanna waste a lot of time buildingor getting, rolling up their sleeves
and getting into the tech in the weeds.
They wanna buy things thatare, are outta the box.
Now, even though something's outta thebox doesn't necessarily mean that it makes
sense for you to go set it up yourself.
Right?
So, you know what, what we alwayssay, what, what, what Delphi, you

(01:18:20):
know, always says is kind of buildinga clone in the right way is an art.
We've got the platform and thetools and it all works, but there's
kind of like an art and a science Ithink behind making it really work.
Um, and, and really particularlyfrom a branding standpoint,
like really make it flow.
I agree.
And that's, yeah, it, it'slike, how, how can you expect

(01:18:43):
to automate a human, you know?
And all the different nuances thatbring out the humanness of us.
Like again, I, that's, yeah.
Out of the boxes, it's great becauseit gives us a starting point.
And like you said, Delphi has done, Imean, since day one when I found them,
I know Dara the co-founder, he wantedthis thing to have, he wanted to build

(01:19:04):
the platform in a way where it helped.
Create a digital mind, like literallyreplicate the way someone thinks.
And to this day, it's, it'sjust getting better and better.
Like I said, they've rebuilt things.
there's a time and place, butthere's a layer above, like the
way I see, um, cloning is you haveyour foundational layer, you have
open ai, you have anthropic Googlestuff, and grok and all that.

(01:19:27):
That's, that's what's powering things.
And
there's an all out war happeningright now, you know, with, with that.
And it's interesting.
It's exciting and frightening insome cases, but, you know, but what
Delphi is, is a layer above that.
It's part of, I feel like thisinfrastructure, but it's siloed.
It's.
And I think not a lot of peopleunderstand that, but that's where
your, your own personal data can live.

(01:19:50):
You have the world's data below,but then you have yours above that
as Delphi, your digital twin clone.
And then above that hasthis automation layer.
So yes, some of the actions arebuilt into Delphi that helps
automate, you know, your mind.
But then if you did want to gettricky, there are ways to even

(01:20:11):
automate further and maybe create,um, even more tricky automations.
And, you know, there's things like, like Imentioned, pushing to web hooks if you're,
a lot of people are starting to get techyenough or they're learning the jargon.
So I think it's relevant, um, even thoughit's a later thing for most, that's
something where you can even pull outmore insights out of these conversations.

(01:20:32):
You can maybe automate your email,uh, sequences to trigger based
on tags of people coming through.
Um.
But then like a whole nother layer abovethat are agents I feel like, or you know,
like I feel like that comes further out.
Those are like businessoperations and stuff like that.
Um, but again, like I, the most practicaland the useful human thing is get yourself

(01:20:55):
cloned first, because that's, it's likethat you are typically the big biggest
bottleneck in your whole operation.
And it's not the doing of things.
'cause I feel like we're all workingour asses off and we're spending a lot
of time at least thinking and doing.
I think there's a knowledgebottleneck that we have in the
world right now, and the abilityto share that knowledge with people

(01:21:18):
in a dynamic way, in any language,in the modalities that they choose
to hear things and take action upon.
That's, I think, the biggest bottleneckthat gets solved this year in 2026.
I mean, that's my prediction at least,is like, this is the year of cloning and
yeah, it might not be mainstream yet,but this is why we're talking about it.

(01:21:39):
Right.
You know, I just wanna say aswe're wrapping up here, you know,
it was, it was so fun to do that.
Um, we haven't done this before.
Um, and, uh, to think that we're gonnastart making daily content, um, that'll
be available on LinkedIn and YouTube.
And where can people find that, Joe?
Yeah, so I would say, you know, forthe daily stuff, because you might

(01:22:01):
be watching on YouTube or podcastsright now, which is great because
we're gonna publish a lot there.
We'll do more of these sessions.
But if you wanna really stay up to datewith a daily content, like we're putting
a big push out there, go to LinkedIn,like, go find me, Joe Fier on LinkedIn.
You look up Scott Duffy as well.
We're gonna be kind ofcross sharing and all that.

(01:22:22):
The Clone Shop is also on LinkedIn,so go follow that and um, shoot,
we might, we'll probably have anewsletter there pretty soon too.
We're developing some,
some other things in the Brent.
Yep.
Website is the Clone shop.ai,and you'll see that's, there's
gonna be an option for you to getthe free audit as well on there.
So if you're ready to jump and chatwith us and see a personalized,

(01:22:45):
customized view of how a clone canhelp you scale, that's the place to
go is, is, uh, the clone shop.ai.
So expect more to come and pleaseask us in the comments here
or on LinkedIn, send us dms or
messages.
What are your burning questions basedon cloning, like what are your thoughts,
concerns, um, anything like, we're,

(01:23:07):
Yeah.
we'll make the content, butwe'll also chat with you as well.
And also, shoot, I didn't even saythis on the website, in all the places,
you're gonna find our clones as well,so you can chat with them and, um,
that could be the, you know, thefirst way to start chatting with us.
So
Yeah.
man, I'm excited.
Thanks Scott.
This is
Thank you.

(01:23:27):
Thank you.
Thank you.
See y'all.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}AI Cloning Will Replace Knowledge Bottlenecks In Every Business! - Scott Duffy