Best of 2024 - Rewiring Your Brain for Success with John Assaraf

We are excited to bring you one of our "Best Of" episodes from 2024, where we delve deep into the fascinating world of neuroscience and mindset with our guest, John Assaraf. In this re-release, John shares his profound wisdom on how our brains function and how structuring our thoughts can lead to the successful achievement of our goals. We revisit the brain’s built-in GPS system, the importance of self-awareness, stress management, and the incredible concept of "innercising." This discussion was incredibly insightful, and we are confident you'll gain valuable takeaways to apply in your own life and business.

Understanding the Brain’s GPS for Goals

John shared how our brain works like a GPS system when it comes to achieving goals. It needs to know what we want to achieve, why it’s important, how we’ll get there, and when we want to achieve it. He introduced the role of dopamine, which our brain releases when we anticipate achieving a goal, acting as a motivator to keep us going. This biological understanding provides clarity on setting clear and detailed goals to stimulate the brain's built-in mechanisms successfully.

The Role of Stress and How to Manage It

John emphasized the impact of stress and how it can lead to anxiety if not properly managed. Our brain tends to anticipate failure, creating stress and anxiety. He shared the GOPA method—Goals, Obstacles, Plan, Action—to help prioritize tasks and take effective steps forward. John also noted that recognizing when stressors exceed our capacity is crucial. By addressing these stressors and demands, we can prevent them from hampering our progress.

The Subconscious Mind and Its Automation

The subconscious mind plays a significant role in automating our everyday tasks, allowing our conscious mind to save energy. John explained that our subconscious mind operates based on the patterns we’ve created, whether positive or negative. Repeated disempowering thought and behavior patterns can lead to the creation of disempowering habits. By becoming self-aware, we can consciously retrain and reprogram our subconscious mind to shift towards more positive and empowering thoughts and behaviors.

Neuroplasticity and How to Rewire Your Brain

John discussed neuroplasticity, the brain’s ability to form new neural connections throughout life. This means we can deliberately create new neural patterns beyond the age of 12-13. Most of our behaviors are automated based on subconscious programming, influenced by our beliefs, fears, self-image, and lack of knowledge or skills. John highlighted the importance of upgrading our beliefs, regulating our emotions, improving our self-image, and continuously acquiring new knowledge and skills for personal development.

Commitment vs. Interest in Achieving Goals

One of the key takeaways from our conversation was the difference between being interested in a goal and being committed to it. Commitment means doing whatever it takes to achieve the goal, such as upgrading your knowledge and skills and seeking help when needed. John stressed that the resources and information needed to achieve our goals already exist; it’s our level of commitment and having a strong enough reason why we must achieve the goal that makes the difference.

Visualization and Innercise Techniques

Visualization played a significant role in John’s approach. He introduced the concept of "innercising," which involves daily practices to activate specific neurons through language patterns, emotional centers, and positive visualization. One technique John shared includes taking deep breaths and using affirmations to stimulate the brain’s motivational and behavioral centers. This practice helped him achieve success in various areas, including sports and personal transformation. According to John, it takes...

Episode Transcript

(00:00):
I want you to imagine the goal.

(00:02):
And I want you to see yourselfalready having achieved that goal.
Just imagine like a Hollywood actoror actress would imagine a role.
I want you to imagine in your mind'seye and just feel that you're at your
ideal weight if that's what you want.
I want you to feel the energy around that.
I want you to see yourselflooking at yourself in the mirror

(00:25):
and feeling proud of yourself.
If it's a business goal, Okay, whetherit's to level up your business systems
and processes or to reach a certain incomelevel or to build up, just imagine as if
it already happened and you were sittingthere feeling so proud and people were
sharing with you how proud they are ofyou and like, wow, how did you do that?

(00:52):
Feel the success in advance forany goal that you want right now.
What, if you could wire your brainfor success and actually rewire it.
So if you're feeling stuck, if you everfeel like you're unable to make your
goals happen, actually achieve them.

(01:13):
Maybe you have trouble evenstarting your procrastinating.
I get, I get that all the time.
I mean, you know, a lot of the thinkinghappens, but the doing might not follow.
So what if you can rewire allof that and make that brain of.
Here's a GPS for success.
I mean, that's ultimately what weare set up to do with what we want.
So I am rerunning this episodehere because it was one of

(01:35):
the most popular episodes witheveryone listening and watching.
And also for myself, this ismy good buddy, John Assaraf.
He is back on the show wherererunning this from earlier this year.
And he has been a hit the last two times.
He's been on this podcast and the guyhe's at a local mastermind of mine
called Speakeasy here in San Diego.

(01:56):
And I chat with him very often.
Every single time at the events.
I always give a bighug because the guy is.
He's so generous.
He's full of knowledge.
And here on this episode, he's goingto break down how the brain works
specifically, how you know you haveneuro-plasticity so you have the
ability to change how the wiringis actually firing in your head.

(02:17):
So you have the choiceto get unstuck right now.
And John actually walks us through.
Uh, life or a life, but a real timeexercise on the spot where you can
follow along and actually practicethis right now in this episode.
So you will enjoy continue onbefore you do hit the pause button.
I want to shout out my digital clone.

(02:40):
So this was built usingthe delphi.ai platform.
I'm an advisor of the company.
I love them then using it for two years.
And I want you to try out my AI clone.
I mean, you could literally talk with it.
You can type with it and you can.
Voice chat and you can videotime via FaceTime with it.
Video time for sure.
Video.
Time and, um, basically it's totally free.

(03:02):
It's trained on every episode of thispodcast and way more hit pause, go
to your browser and type in hustleand flowchart.com/clone that's
hustle and flowchart.com/c L O N E.
Totally free.
Go try it out.
Let me know what you think.
We, my team and I also build thesethings out for a bunch of people.

(03:24):
So reach out to me, Joe,at hustle and flowchart.
If you want to chat about that.
Happy to help you out.
Into the episode with my buddy, John.
All right, John, this is round two.
We're back.
How are you doing, my
Hey, so great to be back.
I love it.
I know it's been, it'sbeen a handful of years.
Obviously dropped a, a person thatused to stand or sit next to me, Matt.

(03:45):
Um, and yeah, I know we go, youknow, now the mastermind, uh,
we see each other pretty often.
So I've been, so I've been lovingeverything you've been putting out lately.
Thank you.
got to shout out your innercise book.
I know that's a handful ofyears old at this point and it's
still obviously tested time.
You know, it has so
number number.
It was number one on Amazon, uh, in themindset arena and really, you know, the

(04:10):
neuroscience of success and performance.
So yeah, thank you.
Oh, of course.
And I feel like that it'sbecoming more popular now, right?
Like neuroscience, you hear peoplelike, you know, Andrew Huberman
talk about this, you see all theseneuroscience popping up and I love it.
And you've been doing this for,I don't know how many years.
I mean, you tell me,
And 10 years of, uh, you know, takingthe behavioral neuroscience passion that

(04:33):
I have in the psychology passion I have.
And talking about it, teaching it, uh,over a hundred thousand students have
been, you know, training their brainwith my programs for, for ten years.
And, um, and so yeah, it's greatto see that it's finally, you know,
making its way into more mainstream.
Uh, because I think people realize,um, we all have this, you know, what

(04:56):
I call is a hundred dollar brain.
And none of us got a user'smanual when we were growing up.
that's the truth.
Yeah.
Well, and there's so many thingsand, and you just, you're calling
out something that, uh, like the usermanual over the last handful of years.
I've noticed so manynew patterns in myself.
I've had some.
Pretty high highs and pretty low lows.

(05:18):
You know, lost my dad, had a baby COVID,like all of us have our own journey
though, you know, and, and what I'venoticed are these patterns and it's
like, I don't know what to do withthese things, like the user manual.
We don't, we don't know ourselvesreally until we start diving deeper
into ourselves or maybe some, somethingbroadsides us and forces us to do so.
You know?

(05:38):
So
Well, it seems when you say, youknow, we don't dive deep, you know,
most people, you know, are, uh,are saying, Hey, what time it is.
They look at their watch or press theirbutton on their cell phone and they don't
really have to, nor should they want to.
But how does the mechanics of that work?
You know, this, this thing, all thesepieces that are working together,

(05:59):
give you the time right now.
And for the most part.
Hmm.
And the same thing is with our brain.
We have this, I mean, It's, it'sreally even unfathomable to understand
how complex it is with the threenetworks and the dozens of different
circuits and 3000 different typesof brain cells, each required to

(06:21):
do, you know, a different function.
Um, you know, whether it's, you know, wetake it for granted that we can see and
smell and taste and touch and, and walkand, and measure distance and, and think
and have thoughts and have emotions.
It's like we.
We take it for grantedbecause we're born with it.
And there's really no need forus to dive deeper until we say,

(06:46):
Hey, I'm having this problem.
Hey, I, there's these obstacles thatare in my way or why am I limited?
Or why do I believe this and not that?
Why am I stuck?
Why am I procrastinating?
Why am I self sabotaging?
And every one of us will cometo a point in our lives where
those questions are real.
And then if you apply the latestneuroscience to understand the effect

(07:11):
that we may be experiencing, andthen we can shift the cause of it.
Now we're starting to understandbecause we can finally, you know,
with technology, we have functionalmagnetic resonance imaging technology.
We can actually see deep inside the brain.
You know, we can use telescopesto look into the cosmos and we use

(07:34):
electron microscopes to see down, youknow, beyond the nucleus of an atom.
And now we can see neuralpatterns and neural networks
formulating or being pruned.
So now we're
at that scale of observation.
So, you know, we can take somebody's,you know, blood when they're under a

(07:55):
lot of stress, and we can measure theamount of cortisol that was released
in their brain, or the amount ofadrenaline, you know, epinephrine
that is in their blood, or dopamine.
Um, so all of these, you know,neurochemicals and neuromodulators
affect performance, whatI do and what I don't do.
And so if you want to be healthier,happier, wealthier, et cetera,

(08:17):
is it possible that it begins andmaybe even ends in your brain?
And I think we're going to havea great discussion about that.
I do as well, man.
And you named a bunch of things that, um,that I've learned about and studied, and
I'm sure a lot of us have, and I wouldlove to, I guess, where do we start?
Because, you know, you talk, Iknow a lot in innercise and in

(08:41):
general, what there's two brains.
There's like that subconsciousand the conscious side.
And so.
Maybe that's a good place to startand then we'll kind of tack it down.
Yeah.
So, I mean, everybody's heard you havea conscious mind, a subconscious mind.
What most people don't know is, um, justlike you can have different software to
do different things on your computer.

(09:03):
Different parts of yourbrain does different things
like, uh, like an orchestra.
That one's the piano player.
That one's the trombone player.
There's the vocalist.
Uh, you know, there's the conductor.
And our brain has, you know,these different functionalities.
But the conscious brain, um, isthe brain that we can choose.
I want this, not that.

(09:23):
I can imagine, you know, Albert Einstein,I've got Albert Einstein over there
to remind me of the power ofour imagination center, you
know, and deductive reasoning.
This or that, why that, why that,if I do this and do that, then I
can, I can calculate, you know,what might happen or not happen.
Um, so our conscious brainis actually very, very slow.

(09:46):
Um, it operates at very, very slowspeeds, can only process, you know,
very limited amounts of information atthe same time, you know, four to seven
bits of information at the same time.
Um, whereas our subconscious mind.
Um, is digesting your food, is dividingyour cells, is pruning cells, is creating

(10:07):
new cells through neurogenesis, creatingconnections, uh, operating your nervous
system, endocrine system, digestivesystem, nine other systems in your body,
synergistically, uh, using carbohydratesas fuel or fat as fuel, taking
protein and making muscles out of it.
You're not thinking about any of that.
It's pretty wild.
Um, your subconscious mindhelped you get dressed without

(10:30):
thinking of getting dressed.
Helped you brush your teethwithout thinking about it.
Helped you choose your food was conscious,but digestion and usage was subconscious.
So there's this huge differentiatorbetween conscious and subconscious.
And then, you know, once we learnhow to walk, how to add, subtract,
multiply, how to drive a car, how to eat.

(10:54):
Our brain takes anything that we repeat,any thought pattern, emotional pattern,
behavioral pattern, and results we'reused to getting, and it just automates
the process from a conscious effortto an unconscious, automatic process,
and that's called automaticity.
It's just the brain's way to say,anything that you repeat, I'll automate

(11:18):
to conserve energy and make it easy foryou so you don't have to think about it.
So that's the good news.
Bad news.
If you practice and you repeatdisempowering, destructive, maybe even
negative thought patterns or emotionalpatterns or negative disempowering

(11:39):
habits, you by default, okay, haveautomated a disempowering pattern
Mm hmm.
that you become addicted to andself disciplined to continue.
Got it.
Yeah, so it's a two sidesof the coin kind of thing.
Okay.
So now we say, okay, to the human brain,you know, the subconscious, it doesn't

(12:04):
care about whether the pattern you havecreated or that was created as a result of
your parents or your teachers is positiveor negative, uh, help you or disempower.
It doesn't care.
It just operates the software.
Okay.
That just makes it go.
So then the question becomes, Yeah.
Yeah.

(12:25):
Can I, human, right, can I becomemore aware, as you suggested
before, of my thought patterns?
Can I become more aware of howI feel on an ongoing basis?
Can I be more aware of my energy level?
Can I be more aware, youknow, of my emotions?
Uh, which are different than feelings.

(12:45):
Can I be aware of my behaviorsand habits that actually are the
result or the cause my results?
And the answer is, of course,I could become more aware.
So, if we can become more aware Andwhy would we want to then in my state
of awareness, deliberate awareness,can I start to retrain, reprogram my

(13:12):
subconscious patterns through firstconscious observation and awareness?
And if we do that without, Uh, whatI call is, uh, blame, shame, guilt,
justification, you know, without thatjudgment side of our personality.
Can I start to make the shiftsdeliberately so that I, in essence,

(13:37):
reprogram my subconscious mind?
And the answer is unequivocally, yes.
And does it matter how old we are?
It doesn't matter how old we arebecause the the discovery I think
of the of the last, you know, decadeat least is called neuroplasticity.

(13:57):
What's neuroplasticity?
Well, When we're born, we're born withabout a hundred billion brain cells.
And I just think of them aslike a hundred billion marbles.
And these marbles just connectto each other and make friends.
And, and the networks, okay, thatare created, the neural networks
that are created, um, uh, based on,you know, that our, our beliefs,
our habits, our perspectives, ourparadigm, um, those get reinforced.

(14:21):
At around the age of 12, 13,this neuroplasticity switch,
the switch that's 100 percent onwhen we're born, okay, turns off.
And now we deliberately have to turnit on to create those neural patterns.
So, we're learning language,walking, talking, eating, getting
dressed, um, television, radio,cartoon characters, Avengers.

(14:45):
We're learning all these things, givingthose things meanings, experiencing life.
We now have meanings, now we have ourbeliefs, we have our identity, and
now we reinforce from 12, 13 on to 30,And most people don't deliberately go
back to that state of hyper learningand change because change is difficult

(15:08):
when you don't have the right process.
And the only human that actuallylikes change is a wet baby.
That
The rest of us resist itbecause of other neuromechanics.
So, you know, when we'reunderstanding every single result.
Your result in business, the amountof money you make, the amount of money

(15:31):
you have, the amount of investmentsyou have, um, every single result
you have is an effect, right?
So what we're looking at when welook at any result is an effect.
So the question is,what is it an effect of?
And some people would say, well,it's an effect of my behavior.

(15:52):
The behavior I take andthe behavior I don't take.
I say, okay, great.
But 95 percent of yourbehavior is automatic based
on subconscious programming.
What constitutes what you're going to do?
So now we get into the domainof four, four key components
that we, I always go to.

(16:13):
Number one is, um, Um, yourbeliefs, what you believe
is possible for you, what you believeyou, you're capable of achieving, what you
believe, you know, is possible right now,uh, that's going to affect your behavior.
Um, what you fear is going to affect yourbehavior, whether you're fearful of being

(16:33):
a failure, whether you're fearful of beingembarrassed, ashamed, ridiculed, judged,
unloved, disappointed, that affectsbehavior because we move away from those.
Your self image affects your behavior,
right?
So if you have a vision and a goalthat you, at a subconscious level,
secretly or knowingly, you know, don'tfeel you deserve it or are worthy

(16:58):
of it, you're not going to take theaction that is in alignment with that.
So beliefs and fears and self imageand lack of knowledge or skills
Creates a doubt scenario in thebrain and our brain is geared wired
to avoid any pain or discomfort.

(17:18):
So if I don't have the knowledgeand skills, I have doubt if I
have doubt that doubt circuit getsactivated because that's uncertain
in an uncertain emotional state.
I move away
from the real or imaginedconsequence of that.
Anxiety and all these other things
This happens in, inbillionths of a second.

(17:42):
So, now, if we go back to, can Ibecome more aware of my limitations?
The real obstacles that are in my way.
And if the answer is yes, which I knowit is, then can I deliberately plot

(18:04):
a path to upgrading my beliefs, tomanaging and regulating my emotions?
Like an astronaut, a Navy SEAL,a firefighter has to learn.
Can I upgrade my self image and identity?
Yes.
And of course we know we canupgrade our knowledge and skills.

(18:26):
So all four of thosethings are in our control,
Mm.
but there's one major thing thatgets into a lot of people's way
and this is, um, not talked about a lot.
Um, it's actually two things.

(18:47):
I'm going to, I'm going to give
you two things.
One is many people don't have areason why they must change until
the pain gets so great they have to.
Yeah.
But even with people that have hadquadruple heart bypass surgery, when

(19:09):
before the surgery they were on death'sdoor, they finally get the surgery,
within two years, 96 revert back toall of the behaviors that put them
in the position in the first place torequire heart bypass surgery, quadruple.
Wow.
Okay.
Um, and so number one is wehave to have a reason why.

(19:34):
We must either achievethe goal or must change.
So everything is around, youknow, activating different
circuits in the brain.
And we're talking about thelimbic system in the brain.
But the other part is this, andthis is really, really, really
the linchpin to all of it.
Mm.
Take any goal you want to achieve.

(19:56):
Financial goal, business goal, wecan keep it at that or health goal.
It doesn't matter.
And, uh, ask yourself this question.
Am I interested in achieving this goal?
Or am I 100 fully committedto achieving the goal?

(20:17):
Mm.
Now, if you think for just a moment,I mean, just stop and think, what
are the attributes of I'm interested.
It's, it's more of a, it seems flimsy.
It seems a little wishy washy.
I'm interested.
Yeah, I mean, yeah, I mean,I'm interested in that.
And,
um, when you're interested, fearis bigger than the interest.

(20:42):
When you're interested,limiting beliefs get in the way.
When you're interested,obstacles hold you back.
When you're interested, youallow limitations to control you.
When you're interested, you don'tupgrade your knowledge and skills like,
like you would if you were committed.
Now, when you're committed you upgradeyour knowledge and skills, you upgrade
your beliefs, you upgrade your habits.
You, ask anybody and everybody tohelp you and you, fully are committed.

(21:07):
And it's the difference between ifyour child is in a burning building.
If you're a parent that loves thatchild, you're running in, you're walking
across the plank on the hundredth floorof two New York Manhattan, you know,
skylight building or sky rise building,you're walking and crawling across
it to get your child out of there.
100%.

(21:28):
If you're interested, it'slike, Ooh, so that's bad.
Mm.
So, and here's, and then I'mgoing to top that off and then
we can, we can dialogue and
here's really the, the question of allquestions, you know, to, to put a frame
around this, if you're committed and I'mgoing to take you down a continuum, just

(21:51):
to make the point, if you're committed tomaking, let's say an extra million dollars
or your first million, you're committed.
Are there people, books,courses, coaches, um, that you
could buy or hire to help you?
yes.

(22:11):
If you're committed to, um, having abetter relationship with yourself or
your spouse or significant other orchildren, are there experts, coaches,
YouTube videos, uh, forums, uh, chat GPTways to say, here's how you can do it?
Yes.
If you're committed to emotionalhealth and well being, mental health

(22:32):
and well being, relationship, career,business, finances, anything that
you want to achieve in 2024 or so and2025, all of the how to already exists.
So that means how to or notknowing how to is not your problem.

(22:59):
Mm.
Mm.
You're you're just not committed witha big enough reason why you must.
And so, you are interested andyou do what's easy and convenient
instead of whatever it takes.
Period.

(23:19):
End of story.
story End of
Yeah.
That's commitment to anything.
And it's up to us.
Yeah.
And.
I go back to the patterns becausethese are these unconscious things
that we're doing all the time.
All of us have them.
Great, good, horrible, whatever.
Um, we can label them however we wish,but like, how would you suggest, what are

(23:40):
some strategies that you guide people on,on how to acknowledge the pat or become
aware of these patterns in themselves?
Maybe the core ones that, that yousee are pretty common that probably
shouldn't get broken to elevatethemselves in the next level.
Yeah, so first, um, one of the thingsthat I used to, uh, to do many years

(24:00):
ago, and when I worked with privateclients, it's one of the things
I, I, um, I talked to them about.
I say, um, take a sheet of paper oryour iPad or your computer or cell
phone and start to, um, Observe andwrite down, what do you do every hour?
What do you do every hour?
Don't judge it, just, just write it down.

(24:21):
From 8 to 8 o'clock, 9 o'clock,12 o'clock, it doesn't matter.
What, what did you do?
Uh, for your health, wealth,relationship, career, or business.
And we can keep it to, youknow, to business if we want to.
Like, what, what, what,what's the behavior?
For two weeks, let'slook at the behaviors.
Um, what's your visionfor a year from now?

(24:45):
Um, what's your visionfor three years from now?
What's your vision forfive years from now?
Do you have it?
Like, I have anexceptional life blueprint.
Uh, I have my vision forevery single area of my life.
Um, I have my vision board where Ihave images of things that inspire
me and things that I've achieved.
Um, but I have Uh, future travel, mydaily rituals, my, um, uh, courses

(25:08):
that I will complete, books I willstudy, things I'm going to do to
contribute to the world, to charity.
These are the milestones I've achieved.
Uh, this is the story of my life.
And you've shown us a bookthat you made for yourself.
That's a personal book to you.
This is my Exception Life Movement.
It's one of the things I teach
our students about, I don't know.
70 65 pages.

(25:28):
Um, but what I what I what I'mtrying to do is deconstruct the
behavior so I can see the habitshabits show up on our calendar.
What we do and don't do
right.
And so what I put in my calendar,what I follow through on, those
are usually typically the same.
So then I want to look at, like, what doyou believe to be true about yourself?

(25:52):
Write down what you believeto be true about yourself.
I want you to write down Any limitingbelief that you have right now.
And um, every goal requires a belief,right, in order to achieve that goal.
But if there is a limiting belief,you have to start working on releasing

(26:16):
and removing those limiting beliefs.
So think about this.
Imagine if your computerhad software on it.
And one part of the softwaresays, hey, I want you to do this.
But another part of the softwaresays, you can't do this because.
You're never going to get thethis done because you have this
opposing software or programming.
Well, most people's brains, you know,have got these opposing beliefs.

(26:41):
You know, I believe I can achievethis, but I also believe that
I'm too young or too, right?
So we have these opposing beliefs.
So first, I set togethera vision for what I want.
Then I ask myself if I'm committed to it.
And why must I achieve it?
Then I say, okay, in order forme to achieve it, what would I

(27:06):
need to believe about myself andthe achievement of this goal?
I write those out.
Then I ask myself, what would bethe strategies that I would have
to implement to achieve this goal?
And then I'd say, what are thehabits I would need to create?
To implement the strategiesthat are aligned with this new

(27:29):
belief to achieve this goal.
Yeah.
Yeah.
our brain needs, what do we want?
Again, there's differentparts of our brain.
So our brain needs, what do we want?
Like, what do you want to achieve?
Our brain actually has a GPS system.
Okay?
That will help you achieve your goalzine.
And so, we need whatdo we want to achieve?

(27:50):
We need why do we want to achieve it?
Like, why must we?
Then we need how.
How specifically are yougoing to achieve that goal?
So, when we know how, we reduce the,uh, the anxiety, tension, and stress.
So, what, why, when.
Or what?
Why?
How?
Then when?

(28:11):
When are you going to do this?
So
now we have some structure.
And then we want to ask, who can help us?
So now I've activated five differentparts of my brain to be able to give
my brain the dopamine that it needs.
Alongside the adrenaline anda little bit of cortisol.

(28:33):
So when we talk about these,you know, a lot of times people
talk about, um, uh, flow states,
people think flow state is like,well, that's not a flow state.
Flow state is a combination ofstress, cortisol, okay, and adrenaline
and dopamine, the anticipatory,um, neurochemical for reward.

(28:54):
A lot of people think you getthe release of the dopamine
when you cross the finish line.
No, you don't.
You don't get the release of dopaminewhen you cross the finish line.
You get the release The biggestrelease of dopamine is the anticipation
of crossing the finish line.
So, why do we need to have a vision?
why do we need to have goals?
Because our brain isanticipating us getting there.

(29:18):
Yeah.
It's all in the journey, right?
It's
it's all in the journey.
But then we have these obstacles.
That pop up.
Yes.
What if like on my, on my walls, yousaw I showed you, you know, Einstein's
there, but up there is Frankenstein's
I was going to ask about him,
right?
So that's Frankenstein's monsters.
Another part of our brain that is there.

(29:41):
It's the right prefrontal cortex.
That's always, always on.
And this part of our brain'sgoing, what if you fail?
And it's projecting the consequencesof failure in advance, releasing those
neurochemicals of the potential failureas the thought is happening, and
that's flowing into your bloodstream,that's what we call a feeling.

(30:02):
So your brain's going, what if you fail?
What if you're embarrassed because you getup and speak and you say the wrong things?
What if you're ashamed?
What if you're ridiculed?
What if your spouse stops tolove you because you failed?
What if you disappoint yourself again?
Right?
So, these unconscious processes areworking like gas and brakes in the brain

(30:24):
to move forward but not too fast in case
You might, you might get hurt.
What if you lose money?
What if you lose time?
What if you lose your job?
What if negative, I call it.
So first and foremost, thething to realize is that's no
different than driving your car.
You're on the highway, andeverything's going fine.

(30:46):
Uh, if you have one of the newer cars, ithas sensors all around it, and you might
hear beep, beep, beep, beep, beep, andyou realize that you're veering over to
the left lane, and there's a car there.
So what do you do?
You get back over here.
Would you ever want thosesensors to be turned off?
Or your sensor for gas to be turned off?
Or your sensor for windshield wiper fluid?
Or your tire pressure?
No!

(31:06):
It's a beautiful sensor tohave, because you can use it.
Well, what if I told you that your stresscircuit is a sensor, your fear circuit is
a sensor, your self doubt circuit is justa switch that just went on to warn you,
Yeah.

(31:27):
right?
What's yours in my job?
Aware.
A notice.
Notice.
Why am I unmotivated today?
Why am I self sabotaging?
What's causing me to procrastinate doingthe thing that I know I need to do to
achieve that vision and goal that I want?
See, procrastination is an effect.

(31:48):
Self sabotage is an effect.
The unmotivated feeling is an effect.
Being stuck is an effect.
Yeah.
My job, your job, any person who wants tobecome better, And evolve is to be aware
you're, you're, uh, you're got a hundredbillion dollar electromagnetic switching

(32:10):
station that is giving you signalsis, is receiving information from, you
know, the outside world through youreyes, through your, through your tactile
senses, plus some of the, you know,your intuition that knows before you
even think, you know, what's going onbased on billions of years of evolution.
And what do we do?

(32:30):
Uh, let's drink too muchalcohol to suppress the stress.
Uh, let's take the pills.
Let's party late at night.
Let's, you know, let's, let's suppressinstead of learning how to express.
You know, let's deflect.
Let's distract.
You know, let's do all the thingsother than feel and understand.

(32:52):
First and foremost, the feelingwon't last more than 90 seconds.
In your blood.
Because a feeling is nothing morethan the release of neurochemicals.
And what happens if there's neurochemicalsthat are released, it causes like
this, you know, stress and anxiety.
Most people are like, Oh,I don't want to feel it.
Like,
Are you talking about cortisol,mainly, and they pump it through?

(33:13):
Cortisol, epinephrine, yeah.
And so, what do they do?
Let me have a cocktail.
Let me suppress that.
Well, what's causing, like, stress?
The word stress.
The, the meaning that I teach peoplearound stress is when the current.
Or our projected future demand exceedsour current or future capacity.

(33:35):
Hmm.
Interesting.
demand exceeds capacity,stress circuit gets activated,
Yeah, that makes a lot of sense.
Just it's it's too muchtoo much in the cup.
You
know, it's
when I'm overwhelmed, right?
My conscious brain is trying toprocess more than seven things.
And I don't have a process toorganize all the things that I

(33:58):
have, and I teach people the GOPAmethod, which I'll teach right now.
GOPA, when you have a hundred differentthings to do, first get it out of your
head, onto your computer, into an asanaboard, into a, into a, a software,
onto a piece of paper, doesn't matter.
Get it out of your head, andcategorize it so GOPA is generalized.
Then O is organized into health,wealth, relationships, career,

(34:20):
family, children, whatever it is.
Just categorize them out ofyour head into categories.
So generalize, thenorganize into categories.
Then in each category, let's say there'sten in each category, there's ten
categories, there's a hundred things.
In category 1, out of all those things,what is the most important that you
need to be focused on right now?

(34:42):
What's number 2?
What's number 3?
Leave the other 7 alone for now.
Go to the next category.
What's number 1?
What's number 2?
What's number 3?
Now we're gonna have 10 categories,okay, with 3 different things.
Now I have 30 things.
Wow, that's still a lot.
Now let's go back again.
So we're going to generalize,organize, prioritize.
Now I'm going to go tothe A, the A of the GOPA.

(35:04):
Now I'm going to actionalizejust five things.
So simple.
So now my brain has a process
for taking the, the, the, the manyand reducing it to the critical few.
And what if you got really good?
At the critical few every day.
Consistency.

(35:24):
Consistency.
Now, would you develop ahabit for high performance?
High, well I call it highimpact, high income activities.
Yes.
Yes.
Oh, well I've taught this toover 100, 000 of my students.
And every one of them that uses itis like, this is a game changer.

(35:47):
and this is, it reminds me of, um,I think it's the three principles of
innercise, if I'm not mistaken, but, uh,you know, like tiny habits, uh, BJ fog.
I've had him on thepodcast here a couple years
ago and
he's awesome.
And he talks all about, you know, startingwith, well, I guess you can give me the
principles, but in short, I know it's,it's start with something that you, uh,
you're already doing and, you know, figureout a way to essentially habit stack that.

(36:12):
Yeah.
And find consistency through it all.
But, um, yeah, let me know these,these principles and how that
kind of relates to where we're at.
Yeah, so, so there's, there's,there's a couple things to remember.
Our brain is an energy miser, right?
It wants to, the third priority ofthe brain is to conserve energy.
Developing a new habit requires energy.

(36:34):
So our brain's going, you, you want meto use energy, but I want to, you know, I
want to, I want to be a miser of energy incase I need to fight a saber tooth tiger.
So the biological reason for itis for conservation of energy.
Number one is Securityand safety for life.
Number two is avoidanceof pain or discomfort.
Change is a little uncomfortable.

(36:55):
Or a lot.
And then now your brain istrying to conserve energy.
So when we are habit stacking, if Itake something that I'm already doing
and I add something to the beginning ofit or the end of it just a little bit I
am doing what I call is neural linking.

(37:15):
If I already have a habit That is aconstructive, positive, empowering habit.
I already have the neural pattern andall of the framework, the internal
neurological framework of that habit.
So now if I just addsomething to it, a little bit,
now I'm creating an association,I'm linking the new neurons

(37:38):
with all of this highway systemthat I already have in my brain.
So
we're, we're adding.
right?
The neurons.
the neurons that firetogether, wire together,
that's called Hebb's Law or Hebb's Rule.
So now, if I just repeat somethingsimple every time, I can then add more
complexity and intensity afterwards.

(38:01):
Right?
So, um, when we're developing ahabit, I often say that the habit
is more important at first, okay,than the complexity or intensity.
Right.
Establishing something
Just establish a healthy,constructive, empowering pattern,
and then you can make the patternstronger, better, more complex.

(38:24):
Right?
So you don't, uh, letme show you an example.
Cool.
Take us with
Well, you don't, you
know, you don't start to solve this.
Oh my God.
It's the craziest looking Rubik's
cube I've ever seen.
right until you learn two by two
and once you understand two by two and youunderstand the thinking now You can add
three by three four by four five by fiveI mean you can start with this if you got

(38:46):
help trust me this 18 hours worth of work
was going to ask.
Yeah
But but even any habit so if youwant to You know be better at
marketing or be better at sales orbeing better at leadership or being
better at anything What are some ofthe simple things you can do just to
build a foundation for that habit?

(39:08):
And you have B.
J.
Fog on, you know, he talks aboutif you want to floss your teeth.
Okay, you know, take the flosserout, stick it out on the counter,
you know, just there and justagree to floss one tooth, you
know, before you brush your teeth,
It's kind of silly, but it's so true.
I mean, that's how everything starts one
starts.
So, so I call it reduce itdown to the ridiculously small.

(39:32):
Why?
Well, because if it's ridiculously small,I reduce the neural tension in the brain.
That's going to say it requires too much.
Okay, mental, emotional, physical capital.
So your brain's always going yes or no.
Yes or no.
Yes or no.
And that's anxiety, right?

(39:52):
Like that's kind of uncertainty,but that's not what we want.
Yeah.
No.
So, you know, do you wantto achieve this vision?
Yes.
I'll give you a different examplethat everybody's going to get.
If I asked everybody who's listeningor watching right now, can you
jog a marathon right now, nonstop?
Like I'm in really good shape at62 and I cannot jog a marathon.

(40:14):
It'd be tough, but I'dtry to slug it through.
Yeah.
But let me ask you a question.
If we
agreed that a year from now, Everybodywho's listening and watching.
We're going to cross the finish lineof a marathon a year from now, and
we know that there's some peoplethat are really good shape right now.
Some people that arein shitty, awful shape
right now.
But if we all committed and we had a bigenough reason why we said, listen, if

(40:38):
100 of us cross that finish line holdinghands, there's 100 million donation
that's gonna be split amongst us.
100 people to our favorite charities.
We go.
Oh, my God, I could do it for for thisto that charity, or it's gonna be You
know, some kind of a really big win.
And we said, Okay, um, let's createa proper Um, exercise plan for

(40:59):
each person and maybe some of uswould have to start walking like a
minute today and a minute tomorrow.
And some of us could actuallyrun five miles today.
Um, then we say, okay, here is theamount of food you need to eat and
here are the proportions you need.
Here's the amount of sleep that you needto regulate a whole bunch of things.
Here's the rest that you need.
And we said we're going tofocus on nutrition and health

(41:20):
and support and all that stuff.
Would you agree a year from now,100 people or more, if they were
committed and they got the support,
we could jog, doesn't matter how fast orslow, we could jog a marathon together?
100%.
Yes.
And some of us would startwith a one minute walk today.

(41:41):
And that's okay.
And that's okay.
So what we want to do is start from wherewe are and make the first steps for the
first 2, 3, 4 weeks really easy to do.
So it's hard for you tosay, I don't have time.
I don't feel like it.
I woke up.
No, one minute.

(42:02):
Yeah.
to do one minute, 30 seconds.
You want to do 30 seconds, 15 seconds.
It doesn't matter.
Any change in the pattern thatis reinforced repetition, right?
Repetition.
Okay, is what we're looking for, andconsistency is what we're looking for.
And practice makes permanent patterns.

(42:22):
Yes.
Yes.
makes permanent patterns.
So what we want to do is activate, okay,those neurons around that thought and
thing, and we just want to fire them off.
And then follow through with alittle behavior towards what we want.
A little bit.
And then do it tomorrow, andthe next day, and the next day.
Here's some, um, new research.

(42:43):
Please.
Uh, it takes approximately on the lowend, 66 days to create a neural pattern.
Okay.
That becomes a habit,
simple, simple habit, easy tocreate more complex habit longer.
So 66 to 365 days is how long ittakes to create a new pattern.

(43:08):
Now, contrary to most people's beliefs,we don't get rid of bad, negative,
destructive patterns in our brain.
But no differently than if youimagine a highway system in a city.
And let's say we close off thehighway system, all the roads are

(43:30):
still there, all the off ramps arestill there, but we build, somewhere
off to the right of it, a whole newsystem that goes all around the city.
Yep.
Right.
So now everybody starts going downthat pathway and that becomes the
norm that becomes the habitual wayof getting to where we want to go.
It doesn't mean that theold highway isn't there.

(43:52):
We just blocked it off.
But as soon as that old highwaywould be opened up, people would
start traveling down that path also.
So that's how our brain works.
So what we want to do is create and thenreinforce the beliefs, the habits, the
perspective, the self image, the identity.
To match the vision and goals wehave and then just like you exercise

(44:16):
to strengthen your muscles and tostrengthen your cardiovascular system.
I've come up with based on mybestselling book innercise and my,
my app is a way to innercise everyday to fire off those neurons to
create them, fire them off and repeat themto reinforce them so they become dominant.

(44:38):
So is there a specific I wouldlove to for you because, yeah,
I want to shout out because youhave a brand new app innercise.
Pretty easy to find on all the app stores.
Doesn't matter what phone you have.
I've been obsessing over it.
Like I've told you, and it's true.
I love it.
And it's a lot of what you're saying.
It's these repetitions.
It's establishing.
And I don't know if it's fair tosay you're almost blocking out the

(44:59):
noise of these other things thatmight be bounced around our head.
But, you know, we're yeah.
We're working this muscle, just likeexercise would be, we're working a good
muscle in patterns that work together.
Can you gimme a technique or, or maybean example of in this, or maybe one
that comes to mind when we're talkingabout establishing new patterns or
habits, um, kinda like an exampleof how you do that in Innercise.

(45:23):
So, um, Everybody who's watching orlistening, pay close attention and,
um, if you're driving, um, just lookahead if you're, um, if you're able to
close your eyes, then close your eyesand just pay attention to my voice.
And the first thing that I want you todo, um, is to take three slow, slow,

(45:44):
slow deep breaths in through your nose.
And then you can hold it at thetop when your lungs are full
for one or two or three seconds,whatever is comfortable for you.
And then as you breathe it outthrough your mouth, pretend you're
breathing out through a straw.
So pucker your lips a little
and just release all the air flow.

(46:06):
And on the next one, I wantyou to just repeat after me.
And all we're going to say is I breathein self confidence and certainty.
Breathe in.
I release any doubt orworry or stress right now.

(46:26):
Calm, calm, calm.
Again, I breathe in selfconfidence, calmness, and certainty.
Breathe in and hold it.
Feel the confidence andcertainty within you right now.
And I release any doubt.

(46:47):
Fear, worry, or anxiety right now.
And as you continue to stay in thiscalm state for just a moment, I
want you to just imagine one goal.
It could be a business goal, a financialgoal, doesn't matter if it's to make
more or get out of debt, a financialgoal or a business goal, even a

(47:09):
health goal, you know, more energy,better physique, releasing weight.
It doesn't matter.
I want you to imagine the goal.
And I want you to see yourselfalready having achieved that goal.
Just imagine like a Hollywood actoror actress would imagine a role.
I want you to imagine in your mind'seye and just feel that you're at your

(47:31):
ideal weight if that's what you want.
I want you to feel the energy around that.
I want you to see yourselflooking at yourself in the mirror
and feeling proud of yourself.
If it's a business goal, Okay, whetherit's to level up your business systems
and processes or to reach a certain incomelevel or to build up, just imagine as if

(47:54):
it already happened and you were sittingthere feeling so proud and people were
sharing with you how proud they are ofyou and like, wow, how did you do that?
Feel the success in advance forany goal that you want right now.
Take five seconds.

(48:15):
You can smile as you do thisto release some of the positive
neurochemicals as well.
You can pump your fist if you'd like.
And as you do this, I want youto think of your favorite color.
If you have a favorite number,think of your favorite number.
And if there's a, an animal, a poweranimal for you, or an animal that

(48:37):
is representing calmness for you.
Whatever that animal is, just seeit in your mind's eye right now.
Color, a scent that you maylove, an animal that gives
you power or calms you down.
Either one is fine.
And feel how proud you are ofachieving that goal right now.

(49:01):
And as I count up from one tothree, you're going to feel more
and more energized to achieve thatgoal than you have in a long time.
One, you've developed the beliefsrequired to achieve those goals.
Two, you feel confident and certainin your ability to let go of
limitations and have the successand confidence that you want.
And three, open your eyes.

(49:23):
And feel proud that you just did aninnercise using language patterns,
activating emotional centers in yourbrain, activating the occipital lobe
in your brain, releasing a littlebit of cortisol just for a little
bit of stress, releasing a littlebit of dopamine for the success.
And you just fired off neurons inyour brain to help you see and feel.

(49:49):
The success that you want in anyarea of your life in advance.
Well, Imagine doing that one time.
It feels good for the moment.
It's like, oh, well, that feels good.
But what if you did that for 5or 10 or 15 minutes every day?
And what if those positive languagepatterns and positive emotional patterns
and positive visualization patternsactually activated the motivational

(50:10):
center in your brain, which is directlytied to the behavioral cortex or center
in your brain that caused you to takethe action required for the fulfillment
of the goal you just visualized.
Visualization is a simulation.
yes.
Practice makes permanent patterns.
Permanent patterns operate automatically.

(50:34):
That's innercise.
So what I've been doing for40 years is innercising.
Um, I was always into like the Olympics.
And the athletes were visualizing.
So I visualized.
I was, you know, I playedbasketball and swam.
And, and the athletes, the reallygood ones were like sitting there.
What are you doing?
Uh, I'm visualizing winning the race.

(50:54):
How do you do it?
I started to visualize and I startedto write down stuff and I start to
prime my brain every day and I, andI would listen to affirmations in,
in first person and third person.
And then I learned aboutmeditation and mindfulness and,
and mental contrasting and, and avariety of different techniques.
And I achieved a little bit ofsuccess in every area of my life.

(51:17):
And people say like, what are you doing?
So this is what I'm doing.
And so that's why.
You know, I, I built some companies,
um, and, um, uh, I look to, to, uh,have success in every area of my
life, not just financial business.
I want to be, uh, spiritually,emotionally, mentally,
physically, financially healthy.
I want to contribute.
I want to have fun.

(51:38):
I want to have great experiences.
I want to share and give.
I want to receive and, andhave an extra ordinary life.
And, uh, but these are some of themental and emotional practices that
I developed and I just developed apassion for understanding what was
happening in my brain when I wasreading or writing or listening to an

(51:59):
affirmation, affirming something thatwasn't true into the garden of my mind,
what was happening?
Oh, wow.
I want more of that.
Yeah.
Why
wouldn't you?
I feel great right now.
And I'm sure if you followedalong, I hope you do as well.
And John, that is such africking treasure, man.
I mean, like, you know, live done here.

(52:20):
It's, it was almost
Everyone might as well doit versus talk about it.
if you didn't do it, pause,rewind, do it again, you know?
Um, and, and I could seethe power in journaling.
I have a journal right in frontof me, but right after these
things, I never thought about it.
But after we're establishingthese patterns, you know, all
the good, all the good chemicals,everything feels great right down.

(52:42):
Here's something toreally like, think about.
I just, I just taught a, um, a program.
We had 42, 000 people register for it.
So I just taught it last weekend.
And, um, the title of it was rewireyour brain for unstoppable success.
And I opened up, you know, um,with the question, according to the

(53:05):
latest neuroscience research, Isit possible to rewire your brain?
Yes.
Well, what does that actually even mean?
Right?
Because when we were born, wehad these hundred billion cells,
but there really wasn't a lot of wiring.
There was no beliefs in ourbrain that we were born with.

(53:28):
There, uh, weren't anyfears that we were aware of.
Right?
There, uh, wasn't, uh,there wasn't any self image.
Uh, there wasn't any knowledge or skills.
We couldn't even see when we were born.
And we learn to see when lighttravels into our eyes and we hear
these sounds, we have these smellsand our, and our parent, you know,
says, you know, uh, you know, spoon,

(53:52):
you know, ball, whatever thecase is, we start to create these
associated with those associationsare the neural patterns.
Yeah.
But we were not the ones whocreated most of our neural patterns.
What, what, what shouldI believe about myself?
Um, you know, I went to school.
I moved from the Middle East to Montrealwhen I was a kid, and I spoke Hebrew

(54:16):
when I was a kid, but then I had tolearn French and English and fell two
years behind, and I felt I was dumb.
Until I was in my early twenties, I feltthat I was stupid because I, I failed
English and failed math in grade sevenand then I left high school in grade 11
because I just couldn't take it anymoreand I was considered a dumb jock.

(54:38):
Oh, okay.
Well, if I didn't do well in school,that must mean I'm not smart.
That's some patterns to work through, huh?
Well, this is where I started.
This journey was to reprogram my ownself image and beliefs around that.
And this was literallyJoe, 40, 40 years ago,

(54:59):
42 years ago,
Was there a time or thing that,that really switched and, and like
was the breaking point where youlike that Got you so immersed into.
Discovering these new things, orat least breaking these habits or
well, uh, two, two major
traumas events.
When I was in my like 15, 16, 17,18, 19, um, I was involved with a

(55:23):
group of kids that, uh, did drugs,sold drugs, did breaking and entries.
And I was like one step away from jail
or the morgue.
And, um, there was an incident thathappened where we almost got caught
and we would have all gone to jail.
And I was scared shitless because I camefrom a, you know, nice family, you know.

(55:47):
Um, and that would have been devastatingfor my, for my parents, but it would
also change the trajectory of my life.
So, I, I had one mentor whoshowed me the power within me.
Uh, and he helped me start on thispath to creating my vision, my goals,
and to start training my brain.
That was part one.
And I started to achieve some financialsuccess, so I didn't have to do any

(56:08):
of the other stuff I was doing before.
That
was like, you know, 19 years young.
Part two was when I was 22, I endedup with severe ulcers in my colon.
It's called ulcerative colitisand it swells up your colon so
nothing can really pass through andyou don't have any bowel control.
You just shit wherever you have

(56:29):
to shit.
I'm gonna go, oh, hold on asecond, uh oh, uh oh, hold on a
second, I gotta go to the bathroom.
I'd shit in my car, I'd shit ina restaurant, I'd shit In places
and at times that you wouldhave enough embarrassment
and shame to last a lifetime.
And I heard this thingcalled psychoneuroimmunology.
It's a mind body connection.

(56:50):
So I actually created something.
You're going to love this becauseI've kept it for, for 40 years.
And this is the affirmationthat I used 40 years ago.
I've given it to tensof thousands of people.
It says, My body and all itsorgans were created by the infinite
intelligence in my subconscious mind.
Its wisdom, uh, it knows how to heal me.
Its wisdom created all my organs,tissues, muscles, and bones.

(57:13):
This, this infinite healing presencewithin me is making me whole and perfect.
Now I give thanks for thehealing that is taking place now.
I am now perfectly healthy.
I repeated that 50 times a day.
I recorded it on my cassette tapeand listened to it all day long.

(57:33):
I exercised to reduce stress.
I started to eat better.
Yes, I did all those things too.
I visualized my colon healingfive times a day for five minutes.
Now, yeah.
Prior to this, for a year anda half, I was on 25 pills a day
to reduce the, the, uh, the, theinflammation, the salazopyrin.

(57:56):
I was doing an enema, a cortisone enemain the morning, cortisone enema at
night, and once a month I was going tothe hospital to do a sigmoidoscopy where
they stuck a probe in my rectum to seewhat's going on, and at that point, the
doctor said, if this doesn't get better,we have to remove part of your colon.
Mm.
I started this new innercise protocol.

(58:16):
Five weeks later, threw away all mypills, didn't see the doctor again,
except for one last appointment.
And I was healed and havebeen healed ever since.
what a
So, that was like even moreevidence of the power within me.
Um, and, and I've never looked back.

(58:38):
Why would you?
Why would you?
I had enough evidence for myselfin financial and in health.
Um, uh, you may know this at atime in my life, I had a massive
business partnership breakup.
I was drinking way too muchalcohol, um, and I stopped
drinking alcohol 14 years ago.
Uh, I was a sugar addict for mostof my life, stopped having, you

(58:59):
know, uh, you know, refined sugar.
Um, 99 percent of the time Iwas 243 pounds 12 years ago.
30 percent body fat.
Um, and um, release the weight.
Uh, and I've been in thebest shape of my life at 62.
Now I had a six pack at 60.
I'm gonna have an eight pack at 62.
I was going to say, you're always,you're always looking damn fit, man.

(59:21):
So,
All because I start with thevision, the goals, the why,
Yeah.
the beliefs, the strategies, and then Idevelop the habits, the tiny habits first.
And then I build upon those.
So there's a, there's a process toall of this, where you're combining,
of course, the inner game, whichis really the power center, with

(59:41):
the behavior, the outer game stuff.
And this is part of what I callis how you create predictable
transformations and results.
Like, I don't want to have, youknow, you know, possibility.
I wanna, I wanna create predictability.
Certainty and starts within, withineverything, the whole system.
And man, John, I want to keep going,but, um, this is, this is incredible.

(01:00:06):
And this just speaks to thepower of what you're doing.
And thank you for sharing this withnot only here, my audience, but
everyone, the hundreds of thousands of
folks, because I fully believeright now we're living in a time of.
I don't know what you call it.
An awakening.
It's a freak out moment for some people.
It's a lot of uncertainty,but I think it's awareness is
becoming acutely aware of just thereality of what we're all doing.

(01:00:28):
Whatever scenario.
And I feel like the tools tomanage stress and anxiety are
more important than ever right
absolutely.
Yeah, stress does nothappen outside of you,
right?
It's a, um, it's a reaction tohow you're processing, you know,
what's happening outside of youor even inside of you, right?

(01:00:50):
So again, stress is a circuit.
You know, and it activates what wecall is the sympathetic nervous system.
Our nervous system is dividedinto, you know, the sympathetic,
the fight flight freeze process orreaction or the calm to respond.
When we're in our sympathetic nervoussystem activation, then we're operating

(01:01:12):
with Frankie's monster going wild.
When we're in the calm to respond,Einstein is running the show,
the executive director, the CEOof your brain and your life.
And that's the one that canmake the better decisions.
So, if that is a skill you can learn, thenmy invitation to everybody is, when would

(01:01:33):
now be a good time to start learning it?
love that.
When would now be a good time to start it?
Y'all, um, start with that meditationor that, that innercise that John shared
with us here, and then go get that app.
So go find it in the, in thestores and the app stores.
Cause genuinely thisthing is, it's so simple.
Set the, set the, uh, the reminder everyday, you know, and for five minutes,

(01:01:55):
I have my Innercise app, you know,set at, uh, you know, 7 o'clock
every day.
You know, this thing justhops on, boom, right there,
InnerSize.
comes on and uh, I'm interested.
Listen, I've been doing it for 42 years.
I just created for the app.
I created 525
innercises for health, wealth, relations,career, business, sales, leadership,

(01:02:19):
and we're creating thousands more.
And right now we've got our bestintroductory price and we've got thousands
of people using it already and loving it.
So thank
Well, I know you have a lot more.
Yeah.
You're very welcome.
And thank you.
And we're going to do thisagain because I'm nerd now.
I love, I love all this stuff.
So appreciate you andI'll see you very soon.
Thanks everyone.
Bye Joe.

(01:02:40):
you.
Bye.