December 10, 2024 • 45 mins
Hi everyone, I'm stoked to share my chat with Brian Leubben. Brian has an inspiring story and heaps of useful advice on mindset, taking action, and implementing rapid execution in your business. Let’s dive in and break it down for you!
What We Talked About
Brian Leubben joined me to share his journey from a corporate sales job to becoming a successful entrepreneur, podcaster, and community builder. We covered a range of topics like mindset, taking ownership, balancing work and fun, reframing problems, the importance of quick action, and his approach to business and real estate.
Mindset and Ownership
Brian stressed the significance of owning your actions and mindset. He sees life as a game where your choices determine how you play. By taking control of your mindset, you open up a world of possibilities and growth.
Balancing Work and Fun
Brian admitted he used to overwork, leaving no time for fun, which led to stress and unhappiness. He now understands the importance of scheduling fun and viewing problems as challenges that help you learn and grow. This shift in perspective can truly change the way you handle tough situations in life.
Reframing Problems
One useful bit from Brian was the idea of seeing problems as puzzles. Instead of getting bogged down by difficulties, view them as opportunities to gain experience and tools for the future. This advice came from his coach and insights by Dan Martone, and it’s a game-changer for anyone facing challenges.
Quick Action is Key
Brian's core advice was about minimizing the time between having an idea and acting on it. Whether it's in business or life, hopping on opportunities quickly can make a huge difference because waiting often means you’ll miss out on potential success.
Interest in Business Over Real Estate
Despite having a background in real estate, Brian found he wasn't passionate about it. He shared an “aha” moment where he realized his true interest lies in running and scaling businesses, which he finds more engaging and complex, like solving a Rubik’s cube.
Passive to Passionate Income
Brian achieved financial freedom by generating passive income, but he felt driven to shift towards “passionate income” - pursuing work that excites and fulfills him. His book, "From Passive to Passionate," talks about quitting jobs, growing wealth, and turning passions into profits.
Building a Community
Brian spoke about founding Action Academy, a community-centered podcast and business that provides valuable insights into commercial real estate and small businesses. The community's support has been crucial for members, helping them achieve financial freedom and success.
Networking and Podcast Growth
Building a strong network is vital according to Brian. He highlighted the importance of attending meetups and conferences to form valuable connections. He also discussed how his podcast started with interviews and grew to hit 1.3 million downloads, thanks to consistent, engaging content.
Navigating Business Ventures
Brian navigates business by focusing on growth and scaling. He plans to acquire small businesses with specific financial metrics and aims to have a portfolio of varied, stable businesses. His current ventures include a kitchen hood cleaning business and a roofing company.
Unique Investment Philosophy
He draws on advice from mentors, likening investment to managing orchards: focus on one business until it’s self-sustaining before moving to the next. This method ensures that each venture is solid before expanding, a strategy that has served Brian well in his entrepreneurship journey.
Final Takeaways
Brian’s journey from corporate sales to successful entrepreneur shows the power of mindset, quick action, and pursuing your passions. Through his experiences and insights, he offers valuable advice for anyone looking to...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Your best business ideasare absolutely worthless
unless you execute quickly.
So the gap B.
Th that, that you have, you know,with that brilliant idea that
you thought of, you know, on awalk on a drive late at night or
whatever, that idea that feels sogood, but the gap between that idea
(00:21):
and the time that you take actionis the single biggest predictor
of entrepreneurial success.
And most people don'ttake that quick action.
They just kind of let it marinateand then it just dissipates.
Momentum's gone andpoof doesn't happen.
Have you had that happen before?
I know I have many times.
It doesn't feel good.
So today I brought in serialentrepreneur, Brian Luebben, how
(00:43):
he has figured out how he's builtmultiple seven figure businesses by.
Mastering this rapidimplementation strategy.
He's going to share how he doesthat, how he went from this
corporate life of dreaming, aboutentrepreneurship, to transitioning,
to running multiple seven figurebusinesses and real estate
(01:03):
and all these other aspects.
And he breaks everythingdown here and how he's having
fun in the process too.
So enjoy this one with Brianand me before you get in there,
hit pause, go open up yourbrowser in your phone or in your
computer, wherever you're attype in hustle and flow chart.
heart.com/clone C L O N E.
This is where you can use a totallyfree AI version of this podcast.
(01:27):
And me, it basically has 600 plusepisodes built into its knowledge
base, and you could chat with it.
You could talk with it onthe phone, do text, even
video@hustleandflowchart.comslash clone.
Ask questions about this episode orany other episodes that we've done.
And, uh, talk about your business.
It gets to know youit's really cool.
(01:48):
So check it out.
Hustle and flowchart.com/clone.
Now enjoy the episode.
Hey, do you ever find yourselfat a party or a gathering?
And you're asked, you know, tell meabout your business, what you do, or
as a marketer, and you don't reallywant to go through the whole laundry
list of like generating leads,following up with leads, creating
(02:10):
content, putting content everywhereon all platforms, gathering data,
analyzing it, managing a teamad, spend, whatever it might be.
You realize you're probablyspread way too thin and
there's gotta be a better way.
A.
A better way todescribe what you do to.
Uh, HubSpot has a better way, andthey have a whole bunch of AI tools.
They just released in aplatform called Breeze.
(02:33):
It has features likecontent remixing.
That's like repurposing one pieceof content into a whole bunch.
Uh, pinpointing prospects.
So you can identify and followup along with a whole bunch
of analytics and KPI tracking.
So visit hubspot.com/marketersto learn more.
You can try it out yourself.
It's really cool.
(02:53):
hubspot.com/marketers.
Brian.
Uh, it's so cool to haveyou here on the show, dude.
And, uh, took a little while, youknow, like, um, made it all happen.
And dude, you're a busyguy on the podcast.
Anyway, you're doing dailies,which is like something
that I've wanted to do.
Never did.
I did like two timesa week, episode drops.
And those were.
(03:14):
Pretty brutal, butI mean, I love it.
Been doing it for a long time,but how long have you been
having, you know, so ActionAcademy, that's your brand.
Bad ass brand.
That's the podcastI'm talking about.
How long have you been doing that?
The pod.
Just crossed three years.
Um, so it's been, it'sbeen a wild ride, man.
Yeah.
Three years.
Yeah.
I'm a freaking maniac.
So if you guys enjoy listeningto me and Joe today, I talking
(03:35):
to him like daily baby.
Um, yeah, man, it's literally,I wish I had some time.
Deep intricate way and reason forwhy we do Monday through Friday.
But what happened was I did twointerviews a week with millionaires.
So my show started becauseI was working a corporate
job, which we'll get into.
And I was buying a littlebit of real estate myself.
And I was just like, how the hellare these people like pulling
(03:56):
off six figures in cashflow?
Like, dude, I can't figure this out.
Like what I'm doing myself,it's just not cutting it.
What's this wholeentrepreneur thing.
So I was just like, why don'tI just start a podcast where I
say, I interview millionairesand maybe millionaires will
want to talk to me plot twist.
It worked Uh, and i've interviewedover 500 multi millionaires.
(04:18):
I became a multi millionaire myselfI've run multi million dollar
companies now and that's over aspan of the last three years And
so action academy was born fromthat did two interviews a week
Then I did one solo show a weekbecause a mentor of mine said hey
man It's really important for youto document your journey On the
show while also showcasing guests.
(04:39):
I said, okay, that makes senseSo now I had monday tuesday and
thursday and I saw this dip indownloads on wednesdays and fridays
and I was like, well, dude I canmake a 10 or 15 minute show on
wednesday on wednesdays and fridaysjust to fill those gaps and You know
Then I just never stopped becausethe way that I thought about it
was like, that's 30 minutes extra.
(04:59):
And at the minimum, you know,people don't listen to every
single episode every single week.
Some people do, but at themost people listen, you
know, at least three of them.
And now they have theirchoice at the end of each
week and every day I'm at thetop of the podcast player.
So
There you go.
You're top of mind.
That's what I was going tosay is like the fact that your
daily just keeps showing upand they're just like, okay,
it's just a matter of time.
Something's going to snag them.
(05:20):
If
you want, you want to hear a crazy,you want to hear a crazy buzz line.
Yeah, this, this is cool.
This is some good copy here.
I made a million dollarscash from my podcast before
we hit a million downloads.
downloads don't matter, man.
I've said it so many times.
Yeah, hit a million dollarscash in the bank account from my
podcast from the businesses thatwe built off the back of my podcast
(05:41):
before we hit a million dollars.
We just hit a milliondownloads over the summer.
So we're at like 1.
3 million now downloads.
natural question.
How like, give methe framework, man.
Like, like break it down.
Yeah.
So I mean, I'm anentrepreneur at heart.
I'm a good investor.
I'm a, I'm a reallygood entrepreneur.
Like that's kind ofhow I view myself.
And that's why like scale works.
(06:03):
So on our show we teach peoplehow to buy commercial real
estate and small businesses.
So we're like how tobuy a businesses, scale
businesses, exit businessesand commercial real estate.
And so, you know, when we startedthe show, it took a while for
it to find its identity, right?
And so in the very beginning,you know, as I was kind of
going through my journey, we canget into that in a little bit.
But long story short, corporatejob, quarter million bucks a
(06:26):
year, was working B2B sales.
Was able to replace that inMarch of 2022, left that, went
to travel full time around theworld, which is the obvious next
thing that everybody would do.
Uh, and I, it was a blast, dude.
I traveled for eight months.
Now, three years later, Istill travel probably four
to six months out of my year.
Uh, I go around allaround the world.
(06:46):
It's super fun.
And I run my show while I do it.
And as I was doing that from thevery beginning, it was all about
the riches are in the nichesand that applies to business
that applies to investingthat applies to life so much.
And I was just, I knew who I wasspeaking to, which was me before.
And so I have a lot of accreditedinvestors, a lot of people that
(07:06):
listen to the show that are just,You know, they've got firepower
and that's just who I spoke to, youknow, and same audience that listens
to this show And so what happenedfrom that was, you know my first
offer that I made on the show wasI started talking about coaches and
masterminds that I was Hiring for10 000 bucks and talk about how it
impacted my life and then lo andbehold people started signing up
(07:29):
for them I was like, oh well They'relike we can give you a percentage.
It's called an affiliateI was like, that's sick.
That turned into $15,000 amonth when I was making not even
15,000 downloads on the podcasta month, and I was like, cool.
Fast forward.
I did that while I wastraveling with my real
estate over the next year.
(07:50):
That was in 2022.
At the end of 2022, I shut it alldown and what I did was I put a
free offer on my show and I said.
You know what I need to I wantto build my own business But i'm
not going to flail around and tryto figure this thing out myself
I'm going to talk to you guys.
What business do youguys want me to build?
And so I did a hundred freecoaching calls for 15 minutes in
(08:13):
july and august of 2022 100 ofthem directly from my show And I
would ask them all the same thing.
Where are you at?
Where are you trying to get to?
What are the roadblocks in between?
How can I help?
No offer.
I just took notes on whatthey were all trying to do.
All corporate people trying toreplace 10, 000 a month in cashflow.
I was like, so they could travel.
(08:35):
So, all right, cool.
Let me build something for that.
And my first offers andeverything where, okay, I'm
going to go make a course,which turned into a community.
And then that community launchedin january of 2023 officially
we do two million dollarsannually in recurring revenue
for that community And now I buybusinesses with those profits and
my different community members.
(08:55):
So we just bought a kitchen hoodcleaning company Uh, which is
non sexy, but i'll pause there.
We can go in whateverdirection you want Yeah,
that you, you started thepodcast kind of like what I
did at a partner at the time westarted the podcast because we
were the dumb guys in the room.
We just wanted to learn from thebest, you know, I think it's the
best reason to even start a pod.
But the fact that you did coachingcalls, so you're, you're, you're
(09:19):
bringing people in and, but you'rejust like, I want to be useful.
You have, you didn'treally have an agenda.
Obviously you want to help.
That's your agenda.
But you knew if you're helpingthe right people, you're
helping the right people.
Riches in the niches.
Money always flows that wayto those who are useful.
And the fact then, thenyou started compiling
everybody into a community.
I think that's alsoa biggie right there.
(09:40):
What do you charge in?
Uh, obviously some dollaramount to be a part of that
community, but essentially whatan online mastermind, right?
Like it's kind oflike the first layer.
so it started as a course and Iwas like, I'm going to be a course
guy and because that's what peopledo, like that's where the money is.
And, um, it actually all originatedfrom, I was traveling around and
(10:01):
what a lot of people that listento the show need to do is they
think about clarity the wrong way.
I want to have somethingactionable for the audience
really quickly before we getinto the rest of my story.
Um, people think aboutclarity the wrong way.
So everybody thinks about clarityfrom like How how do I do something
then how fast then why slash whereso it's called tactical sequential
(10:23):
than directional clarity What Irecommend doing is you start with
the where then the how fast thenthe how so I call it directional
sequential tactical clarity andSo I had done that I established
where the hell am I going?
What do I want first?
And that's where I paintedthis vision of I want to travel
(10:44):
around the world in three yearswhen I was working my corporate
job This is where I want to go.
This is what I want to do in threeyears So that was the direction
and that was the sequential thenI was able to build the tactical
into it So once you accomplish thatthen you're just kind of wondering
about And for me, I realized, I waslike, this is not fulfilling because
everybody's listening to the show.
(11:05):
Cause they want to build businesses,scale businesses, become financially
free, and just piss off on anIsland somewhere that doesn't work.
Once you're able to financiallyretire, you are unable to
emotionally and mentallyretire because you have become
an entrepreneur and you aremeant to build things, grow
things, and scale things.
So that's where that came from.
And then the course, um, I didfor all of three months until
(11:28):
I asked my I sent an email outby the way to get that course.
Um, I said, I emailed the ahundred people, uh, about two
months later and I said, Hey,I've got this thing for you.
1500 bucks.
I was like, I fixed it.
Like I think this is goingto be ready in two weeks.
Do you want it?
I made 24 hours living in Brazil.
(11:50):
Then we shut, ended up shuttingthat down because I asked
them, I said, what do you want?
What's your bestparts of this course?
Like what parts need to be improved?
And they said, the courseis cool, but we really just
like all the people we'remeeting in the Facebook group.
You dumped us in wrong business.
It's a customer feedback.
I talked to my customer,which people should, if you,
(12:11):
if you're a business owner,you listen to this podcast.
If you just go and talk toyour customer, you'll solve
99 percent of your problems.
Bingo.
Yep.
And I realized we're buildingthe wrong business early.
So we shifted the business from thispaid course with a free community.
So I'm like, no, let's go all in oncommunity, ignore the course thing.
I've never even finishedan online course.
So now, Action Academy launched.
(12:33):
We started at two grand a year.
Then it went up to four grand.
Then it went up to six grand.
Now it's at eight grand a year.
We're about to up itto ten grand a year.
We have an entire roster ofcoaches and staff and mentors.
We have about staff oftwelve to twenty now that
are extended on the team.
And, uh, we did two hundredand seventy six million
bucks acquisition last year.
So that was sick.
that's all obviouslystarted ugly Facebook group.
(12:55):
Like you said, is it still like,have you kept it kind of ugly?
Obviously you got trainers inthere, but like, did you have
to complicate it much to scale?
I'm kind of curious of that.
Simple skills, fancy fails.
So it looks prettier, but dowe add additional complexities?
No, what we did was we just gotbetter and better and better and
(13:18):
iterating and asking our customers.
What do you want?
What do you need more supporton in building systems and
processes around that support?
So everything from I, what arethe four core problems that people
had coming into our company?
Right?
So they had a lack of confidence.
They're like, ah, who am I todo a big deal with commas and
zeros that a lack of capital.
(13:39):
I don't have the money and Idon't know how to raise capital.
They had lack of community.
They were like, I don't knowaround other people that are
doing this stuff and they had alack of clarity They're like, I
don't even know where i'm going.
Let alone what I want to do SoI was like, let's solve for each
of these with our business modelsAnd then as we were able to prove
more success and more successand more success and stair step
(13:59):
that up Then that value was ableto have that discrepancy so high
that we could raise the pricealong with the value So I always
recommend to people start lowcharge something Start low, just
have an astronomical price to valuediscrepancy, and then slowly raise
your prices as you raise your value.
I think it would have beensuicide for us to come out
(14:21):
the gate at eight grand.
Oh, yeah, I think so too.
And you had people that alreadytrusted you from the pod and all
these other things you were doing.
So it's just an ask, right?
You got to have something teedup for him for the next step.
Yeah.
So I like what you did.
You broke down with clarityto your definition of clarity.
Cause it seems like, I mean, that'sa pretty common thing on this show.
(14:43):
You know, there'severy entrepreneur.
It's like, we're builders.
He said it's in our DNA.
Once we get that taste in ourmouth, it's like, it's like blood,
you know, like a dog or a wolf.
It's like, you can'treally turn it off.
You know what it's like.
And, um, like we're builders andwe're creators and we create value
and, uh, we solve problems, but.
That also leads, you know,like a thing I bring up all the
(15:05):
time is like, what's enough?
Like most people don'tknow what their enough is.
Or if the enough is, yeah, Ijust want to travel forever
and piss off on the beach anddrink Mai Tais or whatever.
Like you're going to hate lifeafter probably a couple of weeks of
doing that and uh, want, want more.
So like, how do you define enough?
And like, is this claritything, like one of the most
common problems that you hear?
(15:27):
yeah, so I think you're clearif you go ask a hundred people
on the street, what do you wantninety nine point seven percent?
Of them can't answer and eventhe one that will answer they'll
give an attempt at it But they'venever put thought into it because
so many people are just insurvival mode Just making sure
that they could pay the bills.
So once you get past that point,it's like let's get everyone
rich So they can see it's notthe answer to happiness So,
(15:50):
clarity is where you begin.
I think enough is a fallacy.
I think enough neverreally Goes away.
Um, let me rephrase that.
Let me think about how that makessense because this is an interesting
thought experiment because I like tobreak things down into frameworks.
So when you begin, enoughis normally 10, 000 a
(16:13):
month to take home, right?
That's what you hear a lot,especially in real estate.
And then it maybe willgrow up to 20, 000.
Like if I were really, Iactually did an exercise.
On paper in an Excel sheet I createdwhere I said, what is my dream life?
I called it like thedream life designer.
I was like, if I had the houseon Lake Austin, the 5 million
(16:36):
house that I wanted, if I had a,like the boat that I wanted, if
I had a, the guest house, I'vehad the lake house that I wanted.
If I had the other house inthe mountains that I wanted.
What will this all cost meplus traveling plus having kids
because I'm single right now Iwas like 50 000 a month take home.
I could do anything I wantedand I realized and over talking
(16:58):
to a lot of people Once youhit that 50 000 take home from
your business and dividends anddistributions Nothing after that
really makes a material impact.
So you need to go from me to we.
And so my favorite was froma mentor of mine named Ben
Kenny and he issued this game.
And this is the gamethat I choose to play.
That really helps becauseI'm going to build things
(17:19):
for the rest of my life.
It just in different varyingdegrees of, um, participation.
But right now it's level one ofthe game of entrepreneurship is
how do I make a million dollars?
Like just revenue top line gamenumber two level two of the game
is how do I net a million dollars?
So this like last year when youmade a million dollars this next
(17:42):
year i'll net take home free andclear a million dollars Next level
of the game is how do you payyour top five people a million
dollars to where now it's like?
Oh now it's bigger thanme Like how are we paying
them a million dollars?
And then the next level of thegame is how do I make so much
that I can comfortably giveaway a million dollars a year?
You Not out of the business asthe tax write off, but like me
(18:05):
cool.
from my checking account.
And I was just like, what aawesome game to play because that
is just infinite and scalable.
So for me, I don't have them.
I don't have an enough number.
Um, because we're doing wellover 100, 000 a month now.
And like, I've been living thesame lifestyle that I've been
living at 20, 000 a month,and it's good enough for me.
(18:29):
And that's the thing.
I've had multiple people.
I know I can, I can attest forlike, you just get to a point where
you kind of just like, I'm good.
Like I got everything I need.
I have, it's a timething that happens.
And me with a couple of kids anda wife, it's like, that is more
than ever the thing, but I usedto travel a lot more before,
But I have to also add thatasterisk that you have to
(18:51):
recognize that you also are talkingout of your ass to a degree.
Because all right now I plan forthat and I recognize that a day
will come where you know Whathappens when I get married and maybe
the wife's like we got tripletssurprise what you know And then
you're like, okay, what does thatlook like in our monthly expenses?
(19:12):
So that's why I keep my expensesso low today But I raise my income
so I can just stockpile away and Ican forecast from my friends like
What do your expenses look like?
So I go ahead and I bake themin today, so I'm expecting
them to a degree later on, so.
Cause that's why I do all of this,was to be a present father in the
(19:32):
future, cause I didn't have that.
That's so cool, dude.
And the fact that most peoplenever acknowledge that.
And, I'll be honest, before kids,like, I wasn't thinking about it.
You know, I justlike the hustle mode.
Like, let's get after it.
get me some ramen and a toothbrushand a mattress, and that's
like, this is masculinity.
This is peak male performance, yeah.
this is what we're made to do.
Yeah, give me a fire.
(19:54):
when I, when I hit somestuff, it's like, dude, like
priorities change like that.
your wife wants to decoratethe house and she's like,
it's going to be 40, 000.
so you got to be good.
Yeah.
Get ready for it.
Um, so the fact that youbring it up, thank you.
Cause a lot of people justlike gloss over that fact
and it's like, um, okay.
(20:16):
Reality shake,
yeah, dude, I'm, I'm about to be 30.
Like, I understand that.
I don't know what I don't know.
And I'll, I'll say, I think thebiggest cheat code in life is
positioning yourself perpetuallyas the enthusiastic beginner
instead of the grizzled veteran.
I think if you position yourselfas the expert, you only have
one way to go and that's down.
(20:37):
But if you're always a beginnerand you're always curious, dude,
it's like doors are wide open.
I'm going to pause this reallyfast, to shout out another
podcast to put on your radar.
This one's called AugMentors.
It's hosted by JulieMeyer in Jimmy Edgerton.
And it's brought to youon the HubSpot podcast
network, audio destinationfor business professionals.
(20:57):
And this show is perfect for anybodyin the mentorship or mentoring
space and leadership development.
So if that's your realm,these two are the ones to
follow over at augmented.
They have great guests, theykeep it funny and they get
into details that actuallyhelp you get further, faster.
So go listen to AugMentorswherever you get your podcasts.
(21:18):
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(21:42):
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(22:03):
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(22:24):
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(22:45):
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(23:05):
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(23:25):
how we were to get your cloneup and live really fast.
So either way, gocheck out Delphi again.
The 50% off code is hustleand flowchart.com/delphi.
Use the code hustle, and if youwant us to do the help it's hustle
and flowchart.com/delphi maker.
All right, let's getback to the episode.
(23:46):
Yeah.
Well, the fact that like Iwrote down your levels and
you know, you, you mentionedparticipation right before that
in my notes, I have community.
It's like, I'm seeing a theme here.
You know, you're not all about you.
Like as obviously you gotto serve yourself first
initially, but let's be honest,you can get past that hump.
At least on the dollarside of things very fast
(24:07):
a year or two.
but boom and then yeah And you'reyou're taking care of your people
first the ones that are supportingyou and letting you scale I mean
through all this you're you'reobviously taking care of your
community, you know customersaudience and all that But like I
love how that and then the giveawayis kind of that exponential
thing that will just keep Sure,it'll keep growing after that one
(24:27):
it comes back to you so much, andat the end of the day, I just have
been In the world that everybodywants to be in like this last summer
I was able to go do 10 days inthe south of france and traveling
spain and freaking abiza and greeceand everything again This year and
it's like i've been on the yachtsand i've been with these people I
(24:49):
know them now and i've been on theprivate jets and what a miserable
F'd up lonely place it would befor you to be on a private jet
and you have no one around youTo come on it with And now all
of a sudden, what are you doing?
You're just filling it upwith women and yes, men.
(25:09):
So it's just like, at the endof the day, if you can look at
that, like you have this thought,you have this massive yacht, no
one's on it, but you, who cares?
So you realize money is just energy.
And what really isthe value is people
Have you always had this?
Like, cause you know, you startedoff doing the sales thing, you
crushed it, you know, in thecorporate world, and then you
(25:31):
made that move over, but like,what was the pivot for you
when you saw, oh, it's people?
Like, what was the before you,you know, prior to getting that,
getting that kind of switch?
normal.
I was a normal dude, like, theonly reason I am the way I am today
is because I've been able to justbe in the world, like I'm able to
borrow experience from other people.
(25:53):
Uh, because I've just had thispodcast and I've been able to build
really deep relationships with mostof my friends are in their forties,
fifties and sixties, and they havechrome kids and they're able to
give me like, Hey, if I could goback, I would do it different.
And like, they're worth ahundred million dollars.
And they're like, thisis what I would do.
Like do this, this, and this.
I'm like, yes, sir.
I'm going to do that.
Before I was very normal.
(26:14):
I was very self serving, um,very just in it for me, you
know, I'm going to make my buck.
I'm gonna go disappear and andlike I'm good and I didn't want to
post anything online And now it'sjust like everything just changes
like Zig Ziglar's got a wonderfulquote The best way to get anything
you want in life is helping enoughother people get what they want
(26:35):
Mm hmm.
Good
And so when it comes to youroffering, it's like the more
expensive problem that you solveThe more you get back the more like
hairy of a problem that you solveand so Dude, my entire business is
getting people financially free andit is a freaking blast because not
only do we go travel together, wego do all these events together.
We just did Tulum.
(26:55):
We spent 300, 000 on the weekend.
It was freaking sick.
And now when I buy businesses,my goal is to buy a business
per quarter and my community, Ihave a lead flow of talent and
I have a lead flow of deals.
So I've lead flow fortalent flow and deal flow.
From my people because Ihave the best operators
(27:16):
front coming from corporate.
These guys are VPs ofsales engineers, like at
Boeing, like they're reallyhighfalutin smart people.
And now they, they arelike, Hey, I've got a deal.
I need capital and I want youas like the growth partner.
So I'm able to come in and be thepassive partner on these deals.
And then I write a check and Iget them out of their jobs and
(27:36):
I get equity to new companies.
So it's just like,I'm on cloud nine.
Dude, you're the bridge.
You're literallyconnecting everybody.
The fact is, the podcaststarted it for you, and
you just opened the mic up.
You opened the floor, right?
And you just started askingquestions, and it's, it, that's,
everyone, start the damn podcast.
It's not too late.
(27:56):
I promise you.
but I mean I would I wouldadd with the asterisk of with
no expectation of anything
Bingo.
Yes, yes, yes.
Yeah, it takes,
started it to be curiousman, and I never lost it
And that's, you can't, and that's,uh, that's like what I said, I
wanted to learn from the best andLike for me, I've always had a
(28:17):
pretty damn good network even beforethe podcast, but it's because I
would hit up all the local meetups,the masterminds conferences.
I would fly across the country.
I wouldn't even payfor most of them.
I didn't have money.
I'm like, I'm going to hang outat the bar, meet some people.
And it always net positiveevery single one of them.
So I was like, well, podcastjust does that on steroids.
I don't have to leave my house.
(28:37):
Great.
and it's so and it's so sexy manIt looks like now we're about
to just mash the gas to the nextlevel Once you get a few people
on your show And then you'reable to leverage their networks
and then move on to the oh dude.
It's like we're You We'reto a point now where it's
just like three years deep.
We finally have the reps intowhere we can go and like we're
(28:57):
getting closer and closer to beable to send an email and get
Tony Robbins or someone like that.
So it's
you're right there, man.
You got the
It's fun.
Yeah.
Yeah.
And everyone's just like astep or two away and you just
get to ask for the referrals.
And, and, and we were alreadytalking about, uh, you know,
a buddy of mine and, youknow, well, we'll hook you up.
But, uh, I want to go backto like buying businesses.
(29:20):
We didn't even get intoyour whole like backstory.
We kind of been like brushingon it and all that stuff.
Like the whole sales thing,you made the move over.
Yeah.
Yeah.
I guess give me like, again, thefast progression, because you
did sales, you did that move to,um, was it real estate that kind
of got you really moving, right?
So what got me out of my joboriginally was, um, so I was
just buying a house a year.
(29:41):
So I did things like the slowest,least sexy way possible because I
just didn't know what I didn't know.
And I was like, okay, cool.
I'm going to save up mymoney for my paychecks.
And I heard about realestate investing and I'm
going to buy a house.
I'm going to live in one part3 percent down and I'm going
to just live in a bedroom orrent the other bedrooms out.
And then, so that was about 4,000 a month that was coming into
me, uh, net free after everything.
(30:02):
And then the podcast affiliatebusiness was the other
15, 000 on top of that.
So then those two togetherended up hitting the 20.
And then I was just like, okay, so.
There's three different ways forme to scale into this commercial
real estate world and this businessworld that I'm learning about.
I either need to, and this is aframework that I've been working on.
It's like you need toeither, um, make money in
(30:24):
your w two, make more money.
You need to learn howto, um, build a business.
To it from scratch to where youcan have money, you need to learn
how to buy businesses from scratchor by businesses that are existing
and make money for cashflow.
Or you need to be the sweat,equity, the hustle, the grind.
You need to be the one that findsthe deals, um, negotiates the
(30:47):
deals, negotiates the offers,and then take those deals to
private capital partners thathave money, raise capital
through syndication strategy.
Then that's how youyield the assets.
So those are the only four waysfor you to scale into commercial
real estate and business.
And I said, out of those fourways, I want to build my business.
And so that's where it startedwith the affiliate business.
I was like, oh, this is fun.
(31:09):
Like I can make cashflowfrom this and redistribute
this back into real estate.
And then it turnedinto the community.
I was like, oh, this is evenmore fun because like next
year, our goal is 5 milliontop line and 2 million EBITDA.
nice.
Yeah.
a that's a decent business,you know, and especially in two
freaking two years like that'sdecent business And so i'm like if
(31:29):
I just focus on this then I couldtake those profits and redeploy
and be the passive partner Sothat was my that was my journey.
I went all in on a businessbuilding And then now it's just
back to the season where it'sone thing at a time And it's
this phrase that I learned fromthe same millionaire mentor.
That's 100 million dollar guyHe says plant trees manage
orchards So how you do it Withwealth building is nobody that's
(31:52):
worth 10 million plus did itby starting like 30 things.
They started one thing, scaledit, redeployed the profits
off of that into passiveassets or alternative assets.
That's how they did it.
And so he said, you're doing abusiness when you're doing an
investment, you plant the seed.
Into the ground you make sure thesoil is fertile then as this The
(32:15):
the seed sprouts into a sapling yougot to shield it from the rain and
the weather and the conditions andthe animals That are going to try to
dig it up Make sure it grows into astrong fruit bearing tree on its own
And once it's bearing fruit withoutyou, then you move on to the next
thing So that's the position thatwe're at now with the business two
years deep Where the tree is nowbearing fruit and i've got a full
team without me So now I can go backinto acquisition mode and now like
(32:39):
the goal is to buy a small businessthat's between one and 2 million
top line purchase price between200 to 500, 000 SDE per quarter.
So my goal is to buy fouror five of those next year.
And then, so I think that wecan do that alongside, uh,
scaling our current company.
That makes sense.
Cause you have the operatorsalready in your current company.
(33:01):
So it, yeah, they can manage theorchard essentially, you know,
with, with that coming around.
That's awesome.
Yeah.
Yeah, and I can do that while havingfun, building up a big ol balance
sheet, and then, you know, thenI'll, I'll just put my head down
over the next two years, pick myhead up two years later, and I've
got this big ol sexy business thatI built myself, plus the skill
sets of building a hold co ofanother, like, ten small businesses
(33:25):
that are brick and mortar, superboring, like, my business I just
bought cleans kitchen hoods.
they ain't going anywhere.
Right.
It doesn't
Yeah.
I'm looking at a roofing
over or yeah.
Roofing another oneplumbing or whatever.
We
got a roofing company undercontract for 2, 000, 000 and it's
got 400, 000 of take home profit.
So we're buying it atabout a 5X multiple.
And right now we're in negotiationsand diligence with them.
(33:46):
And if it works, then I'm goingto put 200, 000 down and I'm
going to be the capital partner.
Somebody else is going to run it.
you go.
What's a, like, was therea big aha moment on, on the
acquisition side of things?
So it's like on your first deal,like what, what, what was like
the barriers, maybe the thingsthat were preventing you from
taking that action and then likehad to get through it and maybe
(34:07):
some common things you would tellothers, like seeing the same thing.
Yeah.
Got a massive aha moment
Okay, good.
So we teach on, we teach oncommercial real estate and business
acquisition in Action Academy.
So it's mobile home parks, land,self storage, um, multifamily.
All these different assets that youhear about plus small businesses.
All right.
And for the longest timeI was beating myself up.
(34:30):
I'm like, why do I not want to buy,go buy these storage facilities?
Why don't I want to go buythese multifamily properties?
And I realized I just hated it.
I didn't want
Yeah, well, like you didn't, youcouldn't see yourself living in a
place like that or deal.
I know.
I just don't get fired up by it.
(34:50):
I have done 500 hours of realestate interviews and man, we
have people that are fired upby real estate in our group.
That's a huge chunk ofour group is real estate.
And I've got coaches in therethat dude, if you put a freaking
triple net lease, industrialcenter strip mall in front of them,
dude, they are going to tingle.
They're going to feelsome type of way.
(35:11):
That's how I feel about businesses.
So like my big aha was the sameprocess that a lot of our folks
go through, which is they joinand they're like, well, asset
class is the right one for me.
And I said, go get, it's likegoing to a food court at a mall,
go try out the different freesamples, buy a four unit, buy a
laundromat, buy a storage facility,figure out what you like the most.
(35:33):
And then you can go all in onwhatever, sit down and have
a full meal at whatever placeyou'd like the free sample at.
So that was my ahawas I was like, dude.
I just, not only do I not want to doit, I also don't want to fund them.
But like I, one of our guysbrought me a 45 unit multifamily
five year hold, a hundredthousand dollar buy in.
(35:55):
And I'm just like, yeah, I'd make12 percent a year and have a 2.
37 X equity equitymultiple on the tail end.
So I'll turn that into 237,000, make 11 percent on an
each year for five years.
I'm like that.
I still don't want to do it.
Give me a business.
Like give me that roofing company.
Like that sounds fun.
What do you, whatdo you see in that?
(36:15):
Because as I'm with you on that,I mean, I, I am in some real
estate, but at the same time I getmore lit up and so does my wife.
Cause she's an entrepreneur too.
Her and I, luckily likethis is what, yeah.
So find, find a girlor yeah, exactly.
Find and find someone thatyou can jam with that way,
but uh, the business side,like what's the, yeah.
What's, what's the thing that,Like why that over real estate and
(36:37):
I'm sure there's a lot of otherpeople because I've interviewed
a bunch of real estate folks onhere too and I feel you man it's
kind of like I don't know I seeso many other things I could do
I mean just thinking AI like holycrap there's a lot of inefficient
businesses right now you know umbut also the boring businesses ain't
going anywhere it's kind of like
Business is so much fun, dude.
(36:59):
It's so much more fun for me.
It's so, it's like this Rubik'scube that I get to like work
on real estate is very simple.
It's just, it's just a verysimple business model, which
by design, like that's sick.
And a lot of our folksdo we have done a lot of
acquisition of real estate.
Not my thing.
(37:20):
And I just, I justrecently just came to that.
I was like, dude, I go on alot of real estate podcasts.
I was like, I'm not eventrying, like, I do want
to buy a boutique hotel.
Um, one of my goals on my like10 year vision is I want to own
a top 50 hotel in the world.
I really care about hotels,but that's kind of a business
disguised as real estate.
for sure.
So, so I really enjoy business justbecause it's just a juicier, more
(37:45):
fun problem for me to focus on isI'm like, how do I tweak the offer?
How do I tweak the pricing?
How do I tweak the fulfillment?
You know, how do I tweakmarketing and sales?
And then where's the leak in thefunnel as opposed to like me talking
to a bunch of distressed owners of astorage facility, I've just done it
and it just doesn't light my candle.
And now everything that I do has tobe energizing, exciting, and fun.
(38:08):
If it's not fun, I'm not doing
Yeah, man.
Well, does that, is that leaninto your whole passive income
versus passionate income?
'cause that's something you say.
So in 20, when I quit in 2022, likeit was pretty damn near passive.
You know, peoplewere just signing up.
I had little links in my podcastwhere they would go sign up
(38:28):
with the sales teams of themastermind and the coaching thing.
And that was coming to me.
Like, Just clockwork and then thereal estate was passive until I
had to evict that freaking chickfrom my One of my properties and
she trashed it and I was like fun.
Yeah, but I mean dude pastpassivity is a spectrum right,
so I built that first 20k waslike pretty damn near passive and
(38:50):
then after that I was just like
What now
hmm.
I did it
I'm at the
I was 27 years.
Dude, I was 27 years old.
I was like, what, what do I do now?
Like, I did what thebooks say, you know?
And, um, and I was justlike, why the fuck is nobody
else talking about now what?
(39:14):
What do I do now?
And I was like, there'snot even a term for this.
And so I was like, what do youdo when you already have enough
passive income coming in to whereyou are financially free and you got
your time back, you quit your job?
I don't know.
Now what?
And so nobody's talkingabout that stuff.
So I wrote a book on it.
It only took me 1, 074hours, 1, 174 hours.
Who's counting anduh, I launched it.
(39:36):
Yeah.
In December of last year,it's called from passive to
passionate, how to quit yourjob, grow your wealth, turn
your passions into profits.
And that's what wetalk about in the book.
It talks a lot about business buyingreal estate, but most importantly,
it talks about passionate income,which is the income after you
have enough passive coming in.
Now you're like, What incomecan I generate that fulfills
(39:57):
the intersection of what I love,what I'm great at, what the world
wants and what the market needs.
Where can we put that together?
And then just so we can work onhard shit continuously for the rest
of my life, because energizing,exciting, and fun doesn't
necessarily mean that easy for us.
That's working on somebig hard tough shit
(40:18):
hmm.
and I love every minute of itand whenever I Bitch about it.
I come back and remind myself.
This is what you signed up for.
This is what you prayed for Youknow, don't complain about this
Heck
It's fun, dude
I love it,
when it's not fun, even whenit's not fun, man, I get my
ass kicked and it's stillfun It's just the game dude.
(40:39):
I'm never gonna stop playing
It's
the game.
And like you said, you got to finda mirror really quick or take a
selfie of yourself or whateverand be like, I signed up for this.
This is me.
You know, this is my doing.
There's no one else.
Yeah.
So take an ownershipand cause it is a game.
I mean, you got, well, AlexHermosi, we've all seen everyone on
YouTube and the guy's a beast too.
(41:00):
And like, he says the same thing.
It's all, all the game andyou know, it's, I think it's,
it's a total mindset thing,but we have the choice.
At least if we're goingto be playing the game,
how do we choose to do it?
And Brian, I like the waythat you lined everything out.
Just having that clarity, like yourdefinition of clarity, um, just go
through that process or anythingthat might be, yeah, something that
(41:22):
just, if you feel like you're outof the game, it's like, do a reset
and find that clarity, tap into
it.
Um, Yeah
had a, I had a, you know, a coachof mine that he, he gave me some
good feedback on this because dude,like, it's last year, I've just
been keyed up and stressed out andpissed off and just like a general,
generally unpleasant person.
(41:44):
And he was just like,because I would feel guilty
if I went and had fun.
I was working every weekenddoing a bunch of stuff.
Cause I just wasn'tputting fun on my calendar.
You know, yeah, I have to put funon my calendar because if we just
have blank space, the way we'recut, we're just going to go work.
Uh huh.
I'm like, why would I go drink?
(42:04):
I'm going to go, I'mgoing to go do marketing.
I'm going to go work on my copy.
Like, so you're just, whatelse am I going to do?
And then weekends get funkybecause you're like, is it
Tuesday or is it Saturday?
I don't know, which is a blessing.
But he, he gave some good feedback,which was, He's like, so you're
telling me that you're enjoyingthe 50 percent of time God willing
that things are going rightand you have fun But then when
(42:26):
things aren't going right andyou have problems the other 50%
You're pissed off and miserable.
He's like, you see how that'sa problem and leads to a
pretty crappy existence.
And he's like, so whatif you reframed that?
And every time that you'rerunning into these problems,
um, I interviewed Dan Martone,he goes, he doesn't call them
problems, he calls them puzzles.
And he's like that, those problemsare what you signed up for.
(42:49):
And the coolest part about thoseproblems is when you solve them,
that's a tool that you put inyour tool belt and you're like,
I know how to do that now.
And then you getexposed to new problems.
That's where experience comes from.
And then 20 years from now, you cansay, you know, Hey, I've dealt with
a lot of different stuff, you know?
And so he's like, you need tolearn how to enjoy yourself
(43:11):
and still have fun whileyou're going through problems.
And that's something I'm working on.
I like it, man.
Thanks for sharing because that's,uh, it's usually part how I like
to end these things is like, what'sthat thing that you're kind of.
Maybe working through personally.
You still got some hiccupsbecause we ain't perfect.
And yeah, I had Danon the show as well.
And he's, he's a beast.
And yeah, anyone who wants to getsome clarity or motivation also seek
(43:33):
his ass out because you know, his
He ain't hard to find.
no, he's not, not at all.
But Dude, I appreciate you, Brian,and what you're doing with, uh,
Action Academy, the podcast as well.
Direct people there, actionacademy.
com, easy to find.
And just check everythingout because, and get the
book as well, get the pod.
(43:54):
Um, I'm, I'm so happywe did this dude.
So is there any, any final amazingwords, things you want to leave a
little bread crumbs here until, uh,maybe the next time we're chatting,
maybe on your pod or something.
I think in closing, if I couldgive a last piece of advice to
someone, if there was like a supersecret hack that you could take
from all the millionaires and allthe success, what I've just noticed
(44:17):
and what I implement in my life.
Is whenever I have an idea Imake sure that the the time
window between that idea and meimplementing it Is as short as
humanly possible And if you canjust do that macro skill across
everything You will be very verywealthy and help a lot of people if
(44:37):
you just do that Even to the pointof my dating life if I see a woman
that i'm like, oh my god It's themost beautiful woman in the world.
I'm like Gotta go talk to her.
I gotta go and that's sodifficult for me Still, I'm
like, I gotta go talk to her.
I gotta go across the bar.
I gotta go say hello.
And that's something I'mworking on my personal life.
And so that's just the ideato implementation window.
(44:59):
Just shorten that timediscrepancy and you'll be good.
But yeah, if you guys arestill listening to me ramble,
check out action Academypodcast Monday through Friday.
Um, it's on Apple,Spotify, anywhere.
Yeah.
Love it, man.
Brian.
Thank you so much, man.
We'll be chatting soon.
All right.
Boom.
Your best business ideasare absolutely worthless
unless you execute quickly.
So the gap B.
Th that, that you have, you know,with that brilliant idea that
you thought of, you know, on awalk on a drive late at night or
whatever, that idea that feels sogood, but the gap between that idea
(00:21):
and the time that you take actionis the single biggest predictor
of entrepreneurial success.
And most people don'ttake that quick action.
They just kind of let it marinateand then it just dissipates.
Momentum's gone andpoof doesn't happen.
Have you had that happen before?
I know I have many times.
It doesn't feel good.
So today I brought in serialentrepreneur, Brian Luebben, how
(00:43):
he has figured out how he's builtmultiple seven figure businesses by.
Mastering this rapidimplementation strategy.
He's going to share how he doesthat, how he went from this
corporate life of dreaming, aboutentrepreneurship, to transitioning,
to running multiple seven figurebusinesses and real estate
(01:03):
and all these other aspects.
And he breaks everythingdown here and how he's having
fun in the process too.
So enjoy this one with Brianand me before you get in there,
hit pause, go open up yourbrowser in your phone or in your
computer, wherever you're attype in hustle and flow chart.
heart.com/clone C L O N E.
This is where you can use a totallyfree AI version of this podcast.
(01:27):
And me, it basically has 600 plusepisodes built into its knowledge
base, and you could chat with it.
You could talk with it onthe phone, do text, even
video@hustleandflowchart.comslash clone.
Ask questions about this episode orany other episodes that we've done.
And, uh, talk about your business.
It gets to know youit's really cool.
(01:48):
So check it out.
Hustle and flowchart.com/clone.
Now enjoy the episode.
Hey, do you ever find yourselfat a party or a gathering?
And you're asked, you know, tell meabout your business, what you do, or
as a marketer, and you don't reallywant to go through the whole laundry
list of like generating leads,following up with leads, creating
(02:10):
content, putting content everywhereon all platforms, gathering data,
analyzing it, managing a teamad, spend, whatever it might be.
You realize you're probablyspread way too thin and
there's gotta be a better way.
A.
A better way todescribe what you do to.
Uh, HubSpot has a better way, andthey have a whole bunch of AI tools.
They just released in aplatform called Breeze.
(02:33):
It has features likecontent remixing.
That's like repurposing one pieceof content into a whole bunch.
Uh, pinpointing prospects.
So you can identify and followup along with a whole bunch
of analytics and KPI tracking.
So visit hubspot.com/marketersto learn more.
You can try it out yourself.
It's really cool.
(02:53):
hubspot.com/marketers.
Brian.
Uh, it's so cool to haveyou here on the show, dude.
And, uh, took a little while, youknow, like, um, made it all happen.
And dude, you're a busyguy on the podcast.
Anyway, you're doing dailies,which is like something
that I've wanted to do.
Never did.
I did like two timesa week, episode drops.
And those were.
(03:14):
Pretty brutal, butI mean, I love it.
Been doing it for a long time,but how long have you been
having, you know, so ActionAcademy, that's your brand.
Bad ass brand.
That's the podcastI'm talking about.
How long have you been doing that?
The pod.
Just crossed three years.
Um, so it's been, it'sbeen a wild ride, man.
Yeah.
Three years.
Yeah.
I'm a freaking maniac.
So if you guys enjoy listeningto me and Joe today, I talking
(03:35):
to him like daily baby.
Um, yeah, man, it's literally,I wish I had some time.
Deep intricate way and reason forwhy we do Monday through Friday.
But what happened was I did twointerviews a week with millionaires.
So my show started becauseI was working a corporate
job, which we'll get into.
And I was buying a littlebit of real estate myself.
And I was just like, how the hellare these people like pulling
(03:56):
off six figures in cashflow?
Like, dude, I can't figure this out.
Like what I'm doing myself,it's just not cutting it.
What's this wholeentrepreneur thing.
So I was just like, why don'tI just start a podcast where I
say, I interview millionairesand maybe millionaires will
want to talk to me plot twist.
It worked Uh, and i've interviewedover 500 multi millionaires.
(04:18):
I became a multi millionaire myselfI've run multi million dollar
companies now and that's over aspan of the last three years And
so action academy was born fromthat did two interviews a week
Then I did one solo show a weekbecause a mentor of mine said hey
man It's really important for youto document your journey On the
show while also showcasing guests.
(04:39):
I said, okay, that makes senseSo now I had monday tuesday and
thursday and I saw this dip indownloads on wednesdays and fridays
and I was like, well, dude I canmake a 10 or 15 minute show on
wednesday on wednesdays and fridaysjust to fill those gaps and You know
Then I just never stopped becausethe way that I thought about it
was like, that's 30 minutes extra.
(04:59):
And at the minimum, you know,people don't listen to every
single episode every single week.
Some people do, but at themost people listen, you
know, at least three of them.
And now they have theirchoice at the end of each
week and every day I'm at thetop of the podcast player.
So
There you go.
You're top of mind.
That's what I was going tosay is like the fact that your
daily just keeps showing upand they're just like, okay,
it's just a matter of time.
Something's going to snag them.
(05:20):
If
you want, you want to hear a crazy,you want to hear a crazy buzz line.
Yeah, this, this is cool.
This is some good copy here.
I made a million dollarscash from my podcast before
we hit a million downloads.
downloads don't matter, man.
I've said it so many times.
Yeah, hit a million dollarscash in the bank account from my
podcast from the businesses thatwe built off the back of my podcast
(05:41):
before we hit a million dollars.
We just hit a milliondownloads over the summer.
So we're at like 1.
3 million now downloads.
natural question.
How like, give methe framework, man.
Like, like break it down.
Yeah.
So I mean, I'm anentrepreneur at heart.
I'm a good investor.
I'm a, I'm a reallygood entrepreneur.
Like that's kind ofhow I view myself.
And that's why like scale works.
(06:03):
So on our show we teach peoplehow to buy commercial real
estate and small businesses.
So we're like how tobuy a businesses, scale
businesses, exit businessesand commercial real estate.
And so, you know, when we startedthe show, it took a while for
it to find its identity, right?
And so in the very beginning,you know, as I was kind of
going through my journey, we canget into that in a little bit.
But long story short, corporatejob, quarter million bucks a
(06:26):
year, was working B2B sales.
Was able to replace that inMarch of 2022, left that, went
to travel full time around theworld, which is the obvious next
thing that everybody would do.
Uh, and I, it was a blast, dude.
I traveled for eight months.
Now, three years later, Istill travel probably four
to six months out of my year.
Uh, I go around allaround the world.
(06:46):
It's super fun.
And I run my show while I do it.
And as I was doing that from thevery beginning, it was all about
the riches are in the nichesand that applies to business
that applies to investingthat applies to life so much.
And I was just, I knew who I wasspeaking to, which was me before.
And so I have a lot of accreditedinvestors, a lot of people that
(07:06):
listen to the show that are just,You know, they've got firepower
and that's just who I spoke to, youknow, and same audience that listens
to this show And so what happenedfrom that was, you know my first
offer that I made on the show wasI started talking about coaches and
masterminds that I was Hiring for10 000 bucks and talk about how it
impacted my life and then lo andbehold people started signing up
(07:29):
for them I was like, oh well They'relike we can give you a percentage.
It's called an affiliateI was like, that's sick.
That turned into $15,000 amonth when I was making not even
15,000 downloads on the podcasta month, and I was like, cool.
Fast forward.
I did that while I wastraveling with my real
estate over the next year.
(07:50):
That was in 2022.
At the end of 2022, I shut it alldown and what I did was I put a
free offer on my show and I said.
You know what I need to I wantto build my own business But i'm
not going to flail around and tryto figure this thing out myself
I'm going to talk to you guys.
What business do youguys want me to build?
And so I did a hundred freecoaching calls for 15 minutes in
(08:13):
july and august of 2022 100 ofthem directly from my show And I
would ask them all the same thing.
Where are you at?
Where are you trying to get to?
What are the roadblocks in between?
How can I help?
No offer.
I just took notes on whatthey were all trying to do.
All corporate people trying toreplace 10, 000 a month in cashflow.
I was like, so they could travel.
(08:35):
So, all right, cool.
Let me build something for that.
And my first offers andeverything where, okay, I'm
going to go make a course,which turned into a community.
And then that community launchedin january of 2023 officially
we do two million dollarsannually in recurring revenue
for that community And now I buybusinesses with those profits and
my different community members.
(08:55):
So we just bought a kitchen hoodcleaning company Uh, which is
non sexy, but i'll pause there.
We can go in whateverdirection you want Yeah,
that you, you started thepodcast kind of like what I
did at a partner at the time westarted the podcast because we
were the dumb guys in the room.
We just wanted to learn from thebest, you know, I think it's the
best reason to even start a pod.
But the fact that you did coachingcalls, so you're, you're, you're
(09:19):
bringing people in and, but you'rejust like, I want to be useful.
You have, you didn'treally have an agenda.
Obviously you want to help.
That's your agenda.
But you knew if you're helpingthe right people, you're
helping the right people.
Riches in the niches.
Money always flows that wayto those who are useful.
And the fact then, thenyou started compiling
everybody into a community.
I think that's alsoa biggie right there.
(09:40):
What do you charge in?
Uh, obviously some dollaramount to be a part of that
community, but essentially whatan online mastermind, right?
Like it's kind oflike the first layer.
so it started as a course and Iwas like, I'm going to be a course
guy and because that's what peopledo, like that's where the money is.
And, um, it actually all originatedfrom, I was traveling around and
(10:01):
what a lot of people that listento the show need to do is they
think about clarity the wrong way.
I want to have somethingactionable for the audience
really quickly before we getinto the rest of my story.
Um, people think aboutclarity the wrong way.
So everybody thinks about clarityfrom like How how do I do something
then how fast then why slash whereso it's called tactical sequential
(10:23):
than directional clarity What Irecommend doing is you start with
the where then the how fast thenthe how so I call it directional
sequential tactical clarity andSo I had done that I established
where the hell am I going?
What do I want first?
And that's where I paintedthis vision of I want to travel
(10:44):
around the world in three yearswhen I was working my corporate
job This is where I want to go.
This is what I want to do in threeyears So that was the direction
and that was the sequential thenI was able to build the tactical
into it So once you accomplish thatthen you're just kind of wondering
about And for me, I realized, I waslike, this is not fulfilling because
everybody's listening to the show.
(11:05):
Cause they want to build businesses,scale businesses, become financially
free, and just piss off on anIsland somewhere that doesn't work.
Once you're able to financiallyretire, you are unable to
emotionally and mentallyretire because you have become
an entrepreneur and you aremeant to build things, grow
things, and scale things.
So that's where that came from.
And then the course, um, I didfor all of three months until
(11:28):
I asked my I sent an email outby the way to get that course.
Um, I said, I emailed the ahundred people, uh, about two
months later and I said, Hey,I've got this thing for you.
1500 bucks.
I was like, I fixed it.
Like I think this is goingto be ready in two weeks.
Do you want it?
I made 24 hours living in Brazil.
(11:50):
Then we shut, ended up shuttingthat down because I asked
them, I said, what do you want?
What's your bestparts of this course?
Like what parts need to be improved?
And they said, the courseis cool, but we really just
like all the people we'remeeting in the Facebook group.
You dumped us in wrong business.
It's a customer feedback.
I talked to my customer,which people should, if you,
(12:11):
if you're a business owner,you listen to this podcast.
If you just go and talk toyour customer, you'll solve
99 percent of your problems.
Bingo.
Yep.
And I realized we're buildingthe wrong business early.
So we shifted the business from thispaid course with a free community.
So I'm like, no, let's go all in oncommunity, ignore the course thing.
I've never even finishedan online course.
So now, Action Academy launched.
(12:33):
We started at two grand a year.
Then it went up to four grand.
Then it went up to six grand.
Now it's at eight grand a year.
We're about to up itto ten grand a year.
We have an entire roster ofcoaches and staff and mentors.
We have about staff oftwelve to twenty now that
are extended on the team.
And, uh, we did two hundredand seventy six million
bucks acquisition last year.
So that was sick.
that's all obviouslystarted ugly Facebook group.
(12:55):
Like you said, is it still like,have you kept it kind of ugly?
Obviously you got trainers inthere, but like, did you have
to complicate it much to scale?
I'm kind of curious of that.
Simple skills, fancy fails.
So it looks prettier, but dowe add additional complexities?
No, what we did was we just gotbetter and better and better and
(13:18):
iterating and asking our customers.
What do you want?
What do you need more supporton in building systems and
processes around that support?
So everything from I, what arethe four core problems that people
had coming into our company?
Right?
So they had a lack of confidence.
They're like, ah, who am I todo a big deal with commas and
zeros that a lack of capital.
(13:39):
I don't have the money and Idon't know how to raise capital.
They had lack of community.
They were like, I don't knowaround other people that are
doing this stuff and they had alack of clarity They're like, I
don't even know where i'm going.
Let alone what I want to do SoI was like, let's solve for each
of these with our business modelsAnd then as we were able to prove
more success and more successand more success and stair step
(13:59):
that up Then that value was ableto have that discrepancy so high
that we could raise the pricealong with the value So I always
recommend to people start lowcharge something Start low, just
have an astronomical price to valuediscrepancy, and then slowly raise
your prices as you raise your value.
I think it would have beensuicide for us to come out
(14:21):
the gate at eight grand.
Oh, yeah, I think so too.
And you had people that alreadytrusted you from the pod and all
these other things you were doing.
So it's just an ask, right?
You got to have something teedup for him for the next step.
Yeah.
So I like what you did.
You broke down with clarityto your definition of clarity.
Cause it seems like, I mean, that'sa pretty common thing on this show.
(14:43):
You know, there'severy entrepreneur.
It's like, we're builders.
He said it's in our DNA.
Once we get that taste in ourmouth, it's like, it's like blood,
you know, like a dog or a wolf.
It's like, you can'treally turn it off.
You know what it's like.
And, um, like we're builders andwe're creators and we create value
and, uh, we solve problems, but.
That also leads, you know,like a thing I bring up all the
(15:05):
time is like, what's enough?
Like most people don'tknow what their enough is.
Or if the enough is, yeah, Ijust want to travel forever
and piss off on the beach anddrink Mai Tais or whatever.
Like you're going to hate lifeafter probably a couple of weeks of
doing that and uh, want, want more.
So like, how do you define enough?
And like, is this claritything, like one of the most
common problems that you hear?
(15:27):
yeah, so I think you're clearif you go ask a hundred people
on the street, what do you wantninety nine point seven percent?
Of them can't answer and eventhe one that will answer they'll
give an attempt at it But they'venever put thought into it because
so many people are just insurvival mode Just making sure
that they could pay the bills.
So once you get past that point,it's like let's get everyone
rich So they can see it's notthe answer to happiness So,
(15:50):
clarity is where you begin.
I think enough is a fallacy.
I think enough neverreally Goes away.
Um, let me rephrase that.
Let me think about how that makessense because this is an interesting
thought experiment because I like tobreak things down into frameworks.
So when you begin, enoughis normally 10, 000 a
(16:13):
month to take home, right?
That's what you hear a lot,especially in real estate.
And then it maybe willgrow up to 20, 000.
Like if I were really, Iactually did an exercise.
On paper in an Excel sheet I createdwhere I said, what is my dream life?
I called it like thedream life designer.
I was like, if I had the houseon Lake Austin, the 5 million
(16:36):
house that I wanted, if I had a,like the boat that I wanted, if
I had a, the guest house, I'vehad the lake house that I wanted.
If I had the other house inthe mountains that I wanted.
What will this all cost meplus traveling plus having kids
because I'm single right now Iwas like 50 000 a month take home.
I could do anything I wantedand I realized and over talking
(16:58):
to a lot of people Once youhit that 50 000 take home from
your business and dividends anddistributions Nothing after that
really makes a material impact.
So you need to go from me to we.
And so my favorite was froma mentor of mine named Ben
Kenny and he issued this game.
And this is the gamethat I choose to play.
That really helps becauseI'm going to build things
(17:19):
for the rest of my life.
It just in different varyingdegrees of, um, participation.
But right now it's level one ofthe game of entrepreneurship is
how do I make a million dollars?
Like just revenue top line gamenumber two level two of the game
is how do I net a million dollars?
So this like last year when youmade a million dollars this next
(17:42):
year i'll net take home free andclear a million dollars Next level
of the game is how do you payyour top five people a million
dollars to where now it's like?
Oh now it's bigger thanme Like how are we paying
them a million dollars?
And then the next level of thegame is how do I make so much
that I can comfortably giveaway a million dollars a year?
You Not out of the business asthe tax write off, but like me
(18:05):
cool.
from my checking account.
And I was just like, what aawesome game to play because that
is just infinite and scalable.
So for me, I don't have them.
I don't have an enough number.
Um, because we're doing wellover 100, 000 a month now.
And like, I've been living thesame lifestyle that I've been
living at 20, 000 a month,and it's good enough for me.
(18:29):
And that's the thing.
I've had multiple people.
I know I can, I can attest forlike, you just get to a point where
you kind of just like, I'm good.
Like I got everything I need.
I have, it's a timething that happens.
And me with a couple of kids anda wife, it's like, that is more
than ever the thing, but I usedto travel a lot more before,
But I have to also add thatasterisk that you have to
(18:51):
recognize that you also are talkingout of your ass to a degree.
Because all right now I plan forthat and I recognize that a day
will come where you know Whathappens when I get married and maybe
the wife's like we got tripletssurprise what you know And then
you're like, okay, what does thatlook like in our monthly expenses?
(19:12):
So that's why I keep my expensesso low today But I raise my income
so I can just stockpile away and Ican forecast from my friends like
What do your expenses look like?
So I go ahead and I bake themin today, so I'm expecting
them to a degree later on, so.
Cause that's why I do all of this,was to be a present father in the
(19:32):
future, cause I didn't have that.
That's so cool, dude.
And the fact that most peoplenever acknowledge that.
And, I'll be honest, before kids,like, I wasn't thinking about it.
You know, I justlike the hustle mode.
Like, let's get after it.
get me some ramen and a toothbrushand a mattress, and that's
like, this is masculinity.
This is peak male performance, yeah.
this is what we're made to do.
Yeah, give me a fire.
(19:54):
when I, when I hit somestuff, it's like, dude, like
priorities change like that.
your wife wants to decoratethe house and she's like,
it's going to be 40, 000.
so you got to be good.
Yeah.
Get ready for it.
Um, so the fact that youbring it up, thank you.
Cause a lot of people justlike gloss over that fact
and it's like, um, okay.
(20:16):
Reality shake,
yeah, dude, I'm, I'm about to be 30.
Like, I understand that.
I don't know what I don't know.
And I'll, I'll say, I think thebiggest cheat code in life is
positioning yourself perpetuallyas the enthusiastic beginner
instead of the grizzled veteran.
I think if you position yourselfas the expert, you only have
one way to go and that's down.
(20:37):
But if you're always a beginnerand you're always curious, dude,
it's like doors are wide open.
I'm going to pause this reallyfast, to shout out another
podcast to put on your radar.
This one's called AugMentors.
It's hosted by JulieMeyer in Jimmy Edgerton.
And it's brought to youon the HubSpot podcast
network, audio destinationfor business professionals.
(20:57):
And this show is perfect for anybodyin the mentorship or mentoring
space and leadership development.
So if that's your realm,these two are the ones to
follow over at augmented.
They have great guests, theykeep it funny and they get
into details that actuallyhelp you get further, faster.
So go listen to AugMentorswherever you get your podcasts.
(21:18):
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(21:42):
you probably used a shouted itout at the top of the episode.
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(22:03):
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(22:45):
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(23:05):
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All right, let's getback to the episode.
(23:46):
Yeah.
Well, the fact that like Iwrote down your levels and
you know, you, you mentionedparticipation right before that
in my notes, I have community.
It's like, I'm seeing a theme here.
You know, you're not all about you.
Like as obviously you gotto serve yourself first
initially, but let's be honest,you can get past that hump.
At least on the dollarside of things very fast
(24:07):
a year or two.
but boom and then yeah And you'reyou're taking care of your people
first the ones that are supportingyou and letting you scale I mean
through all this you're you'reobviously taking care of your
community, you know customersaudience and all that But like I
love how that and then the giveawayis kind of that exponential
thing that will just keep Sure,it'll keep growing after that one
(24:27):
it comes back to you so much, andat the end of the day, I just have
been In the world that everybodywants to be in like this last summer
I was able to go do 10 days inthe south of france and traveling
spain and freaking abiza and greeceand everything again This year and
it's like i've been on the yachtsand i've been with these people I
(24:49):
know them now and i've been on theprivate jets and what a miserable
F'd up lonely place it would befor you to be on a private jet
and you have no one around youTo come on it with And now all
of a sudden, what are you doing?
You're just filling it upwith women and yes, men.
(25:09):
So it's just like, at the endof the day, if you can look at
that, like you have this thought,you have this massive yacht, no
one's on it, but you, who cares?
So you realize money is just energy.
And what really isthe value is people
Have you always had this?
Like, cause you know, you startedoff doing the sales thing, you
crushed it, you know, in thecorporate world, and then you
(25:31):
made that move over, but like,what was the pivot for you
when you saw, oh, it's people?
Like, what was the before you,you know, prior to getting that,
getting that kind of switch?
normal.
I was a normal dude, like, theonly reason I am the way I am today
is because I've been able to justbe in the world, like I'm able to
borrow experience from other people.
(25:53):
Uh, because I've just had thispodcast and I've been able to build
really deep relationships with mostof my friends are in their forties,
fifties and sixties, and they havechrome kids and they're able to
give me like, Hey, if I could goback, I would do it different.
And like, they're worth ahundred million dollars.
And they're like, thisis what I would do.
Like do this, this, and this.
I'm like, yes, sir.
I'm going to do that.
Before I was very normal.
(26:14):
I was very self serving, um,very just in it for me, you
know, I'm going to make my buck.
I'm gonna go disappear and andlike I'm good and I didn't want to
post anything online And now it'sjust like everything just changes
like Zig Ziglar's got a wonderfulquote The best way to get anything
you want in life is helping enoughother people get what they want
(26:35):
Mm hmm.
Good
And so when it comes to youroffering, it's like the more
expensive problem that you solveThe more you get back the more like
hairy of a problem that you solveand so Dude, my entire business is
getting people financially free andit is a freaking blast because not
only do we go travel together, wego do all these events together.
We just did Tulum.
(26:55):
We spent 300, 000 on the weekend.
It was freaking sick.
And now when I buy businesses,my goal is to buy a business
per quarter and my community, Ihave a lead flow of talent and
I have a lead flow of deals.
So I've lead flow fortalent flow and deal flow.
From my people because Ihave the best operators
(27:16):
front coming from corporate.
These guys are VPs ofsales engineers, like at
Boeing, like they're reallyhighfalutin smart people.
And now they, they arelike, Hey, I've got a deal.
I need capital and I want youas like the growth partner.
So I'm able to come in and be thepassive partner on these deals.
And then I write a check and Iget them out of their jobs and
(27:36):
I get equity to new companies.
So it's just like,I'm on cloud nine.
Dude, you're the bridge.
You're literallyconnecting everybody.
The fact is, the podcaststarted it for you, and
you just opened the mic up.
You opened the floor, right?
And you just started askingquestions, and it's, it, that's,
everyone, start the damn podcast.
It's not too late.
(27:56):
I promise you.
but I mean I would I wouldadd with the asterisk of with
no expectation of anything
Bingo.
Yes, yes, yes.
Yeah, it takes,
started it to be curiousman, and I never lost it
And that's, you can't, and that's,uh, that's like what I said, I
wanted to learn from the best andLike for me, I've always had a
(28:17):
pretty damn good network even beforethe podcast, but it's because I
would hit up all the local meetups,the masterminds conferences.
I would fly across the country.
I wouldn't even payfor most of them.
I didn't have money.
I'm like, I'm going to hang outat the bar, meet some people.
And it always net positiveevery single one of them.
So I was like, well, podcastjust does that on steroids.
I don't have to leave my house.
(28:37):
Great.
and it's so and it's so sexy manIt looks like now we're about
to just mash the gas to the nextlevel Once you get a few people
on your show And then you'reable to leverage their networks
and then move on to the oh dude.
It's like we're You We'reto a point now where it's
just like three years deep.
We finally have the reps intowhere we can go and like we're
(28:57):
getting closer and closer to beable to send an email and get
Tony Robbins or someone like that.
So it's
you're right there, man.
You got the
It's fun.
Yeah.
Yeah.
And everyone's just like astep or two away and you just
get to ask for the referrals.
And, and, and we were alreadytalking about, uh, you know,
a buddy of mine and, youknow, well, we'll hook you up.
But, uh, I want to go backto like buying businesses.
(29:20):
We didn't even get intoyour whole like backstory.
We kind of been like brushingon it and all that stuff.
Like the whole sales thing,you made the move over.
Yeah.
Yeah.
I guess give me like, again, thefast progression, because you
did sales, you did that move to,um, was it real estate that kind
of got you really moving, right?
So what got me out of my joboriginally was, um, so I was
just buying a house a year.
(29:41):
So I did things like the slowest,least sexy way possible because I
just didn't know what I didn't know.
And I was like, okay, cool.
I'm going to save up mymoney for my paychecks.
And I heard about realestate investing and I'm
going to buy a house.
I'm going to live in one part3 percent down and I'm going
to just live in a bedroom orrent the other bedrooms out.
And then, so that was about 4,000 a month that was coming into
me, uh, net free after everything.
(30:02):
And then the podcast affiliatebusiness was the other
15, 000 on top of that.
So then those two togetherended up hitting the 20.
And then I was just like, okay, so.
There's three different ways forme to scale into this commercial
real estate world and this businessworld that I'm learning about.
I either need to, and this is aframework that I've been working on.
It's like you need toeither, um, make money in
(30:24):
your w two, make more money.
You need to learn howto, um, build a business.
To it from scratch to where youcan have money, you need to learn
how to buy businesses from scratchor by businesses that are existing
and make money for cashflow.
Or you need to be the sweat,equity, the hustle, the grind.
You need to be the one that findsthe deals, um, negotiates the
(30:47):
deals, negotiates the offers,and then take those deals to
private capital partners thathave money, raise capital
through syndication strategy.
Then that's how youyield the assets.
So those are the only four waysfor you to scale into commercial
real estate and business.
And I said, out of those fourways, I want to build my business.
And so that's where it startedwith the affiliate business.
I was like, oh, this is fun.
(31:09):
Like I can make cashflowfrom this and redistribute
this back into real estate.
And then it turnedinto the community.
I was like, oh, this is evenmore fun because like next
year, our goal is 5 milliontop line and 2 million EBITDA.
nice.
Yeah.
a that's a decent business,you know, and especially in two
freaking two years like that'sdecent business And so i'm like if
(31:29):
I just focus on this then I couldtake those profits and redeploy
and be the passive partner Sothat was my that was my journey.
I went all in on a businessbuilding And then now it's just
back to the season where it'sone thing at a time And it's
this phrase that I learned fromthe same millionaire mentor.
That's 100 million dollar guyHe says plant trees manage
orchards So how you do it Withwealth building is nobody that's
(31:52):
worth 10 million plus did itby starting like 30 things.
They started one thing, scaledit, redeployed the profits
off of that into passiveassets or alternative assets.
That's how they did it.
And so he said, you're doing abusiness when you're doing an
investment, you plant the seed.
Into the ground you make sure thesoil is fertile then as this The
(32:15):
the seed sprouts into a sapling yougot to shield it from the rain and
the weather and the conditions andthe animals That are going to try to
dig it up Make sure it grows into astrong fruit bearing tree on its own
And once it's bearing fruit withoutyou, then you move on to the next
thing So that's the position thatwe're at now with the business two
years deep Where the tree is nowbearing fruit and i've got a full
team without me So now I can go backinto acquisition mode and now like
(32:39):
the goal is to buy a small businessthat's between one and 2 million
top line purchase price between200 to 500, 000 SDE per quarter.
So my goal is to buy fouror five of those next year.
And then, so I think that wecan do that alongside, uh,
scaling our current company.
That makes sense.
Cause you have the operatorsalready in your current company.
(33:01):
So it, yeah, they can manage theorchard essentially, you know,
with, with that coming around.
That's awesome.
Yeah.
Yeah, and I can do that while havingfun, building up a big ol balance
sheet, and then, you know, thenI'll, I'll just put my head down
over the next two years, pick myhead up two years later, and I've
got this big ol sexy business thatI built myself, plus the skill
sets of building a hold co ofanother, like, ten small businesses
(33:25):
that are brick and mortar, superboring, like, my business I just
bought cleans kitchen hoods.
they ain't going anywhere.
Right.
It doesn't
Yeah.
I'm looking at a roofing
over or yeah.
Roofing another oneplumbing or whatever.
We
got a roofing company undercontract for 2, 000, 000 and it's
got 400, 000 of take home profit.
So we're buying it atabout a 5X multiple.
And right now we're in negotiationsand diligence with them.
(33:46):
And if it works, then I'm goingto put 200, 000 down and I'm
going to be the capital partner.
Somebody else is going to run it.
you go.
What's a, like, was therea big aha moment on, on the
acquisition side of things?
So it's like on your first deal,like what, what, what was like
the barriers, maybe the thingsthat were preventing you from
taking that action and then likehad to get through it and maybe
(34:07):
some common things you would tellothers, like seeing the same thing.
Yeah.
Got a massive aha moment
Okay, good.
So we teach on, we teach oncommercial real estate and business
acquisition in Action Academy.
So it's mobile home parks, land,self storage, um, multifamily.
All these different assets that youhear about plus small businesses.
All right.
And for the longest timeI was beating myself up.
(34:30):
I'm like, why do I not want to buy,go buy these storage facilities?
Why don't I want to go buythese multifamily properties?
And I realized I just hated it.
I didn't want
Yeah, well, like you didn't, youcouldn't see yourself living in a
place like that or deal.
I know.
I just don't get fired up by it.
(34:50):
I have done 500 hours of realestate interviews and man, we
have people that are fired upby real estate in our group.
That's a huge chunk ofour group is real estate.
And I've got coaches in therethat dude, if you put a freaking
triple net lease, industrialcenter strip mall in front of them,
dude, they are going to tingle.
They're going to feelsome type of way.
(35:11):
That's how I feel about businesses.
So like my big aha was the sameprocess that a lot of our folks
go through, which is they joinand they're like, well, asset
class is the right one for me.
And I said, go get, it's likegoing to a food court at a mall,
go try out the different freesamples, buy a four unit, buy a
laundromat, buy a storage facility,figure out what you like the most.
(35:33):
And then you can go all in onwhatever, sit down and have
a full meal at whatever placeyou'd like the free sample at.
So that was my ahawas I was like, dude.
I just, not only do I not want to doit, I also don't want to fund them.
But like I, one of our guysbrought me a 45 unit multifamily
five year hold, a hundredthousand dollar buy in.
(35:55):
And I'm just like, yeah, I'd make12 percent a year and have a 2.
37 X equity equitymultiple on the tail end.
So I'll turn that into 237,000, make 11 percent on an
each year for five years.
I'm like that.
I still don't want to do it.
Give me a business.
Like give me that roofing company.
Like that sounds fun.
What do you, whatdo you see in that?
(36:15):
Because as I'm with you on that,I mean, I, I am in some real
estate, but at the same time I getmore lit up and so does my wife.
Cause she's an entrepreneur too.
Her and I, luckily likethis is what, yeah.
So find, find a girlor yeah, exactly.
Find and find someone thatyou can jam with that way,
but uh, the business side,like what's the, yeah.
What's, what's the thing that,Like why that over real estate and
(36:37):
I'm sure there's a lot of otherpeople because I've interviewed
a bunch of real estate folks onhere too and I feel you man it's
kind of like I don't know I seeso many other things I could do
I mean just thinking AI like holycrap there's a lot of inefficient
businesses right now you know umbut also the boring businesses ain't
going anywhere it's kind of like
Business is so much fun, dude.
(36:59):
It's so much more fun for me.
It's so, it's like this Rubik'scube that I get to like work
on real estate is very simple.
It's just, it's just a verysimple business model, which
by design, like that's sick.
And a lot of our folksdo we have done a lot of
acquisition of real estate.
Not my thing.
(37:20):
And I just, I justrecently just came to that.
I was like, dude, I go on alot of real estate podcasts.
I was like, I'm not eventrying, like, I do want
to buy a boutique hotel.
Um, one of my goals on my like10 year vision is I want to own
a top 50 hotel in the world.
I really care about hotels,but that's kind of a business
disguised as real estate.
for sure.
So, so I really enjoy business justbecause it's just a juicier, more
(37:45):
fun problem for me to focus on isI'm like, how do I tweak the offer?
How do I tweak the pricing?
How do I tweak the fulfillment?
You know, how do I tweakmarketing and sales?
And then where's the leak in thefunnel as opposed to like me talking
to a bunch of distressed owners of astorage facility, I've just done it
and it just doesn't light my candle.
And now everything that I do has tobe energizing, exciting, and fun.
(38:08):
If it's not fun, I'm not doing
Yeah, man.
Well, does that, is that leaninto your whole passive income
versus passionate income?
'cause that's something you say.
So in 20, when I quit in 2022, likeit was pretty damn near passive.
You know, peoplewere just signing up.
I had little links in my podcastwhere they would go sign up
(38:28):
with the sales teams of themastermind and the coaching thing.
And that was coming to me.
Like, Just clockwork and then thereal estate was passive until I
had to evict that freaking chickfrom my One of my properties and
she trashed it and I was like fun.
Yeah, but I mean dude pastpassivity is a spectrum right,
so I built that first 20k waslike pretty damn near passive and
(38:50):
then after that I was just like
What now
hmm.
I did it
I'm at the
I was 27 years.
Dude, I was 27 years old.
I was like, what, what do I do now?
Like, I did what thebooks say, you know?
And, um, and I was justlike, why the fuck is nobody
else talking about now what?
(39:14):
What do I do now?
And I was like, there'snot even a term for this.
And so I was like, what do youdo when you already have enough
passive income coming in to whereyou are financially free and you got
your time back, you quit your job?
I don't know.
Now what?
And so nobody's talkingabout that stuff.
So I wrote a book on it.
It only took me 1, 074hours, 1, 174 hours.
Who's counting anduh, I launched it.
(39:36):
Yeah.
In December of last year,it's called from passive to
passionate, how to quit yourjob, grow your wealth, turn
your passions into profits.
And that's what wetalk about in the book.
It talks a lot about business buyingreal estate, but most importantly,
it talks about passionate income,which is the income after you
have enough passive coming in.
Now you're like, What incomecan I generate that fulfills
(39:57):
the intersection of what I love,what I'm great at, what the world
wants and what the market needs.
Where can we put that together?
And then just so we can work onhard shit continuously for the rest
of my life, because energizing,exciting, and fun doesn't
necessarily mean that easy for us.
That's working on somebig hard tough shit
(40:18):
hmm.
and I love every minute of itand whenever I Bitch about it.
I come back and remind myself.
This is what you signed up for.
This is what you prayed for Youknow, don't complain about this
Heck
It's fun, dude
I love it,
when it's not fun, even whenit's not fun, man, I get my
ass kicked and it's stillfun It's just the game dude.
(40:39):
I'm never gonna stop playing
It's
the game.
And like you said, you got to finda mirror really quick or take a
selfie of yourself or whateverand be like, I signed up for this.
This is me.
You know, this is my doing.
There's no one else.
Yeah.
So take an ownershipand cause it is a game.
I mean, you got, well, AlexHermosi, we've all seen everyone on
YouTube and the guy's a beast too.
(41:00):
And like, he says the same thing.
It's all, all the game andyou know, it's, I think it's,
it's a total mindset thing,but we have the choice.
At least if we're goingto be playing the game,
how do we choose to do it?
And Brian, I like the waythat you lined everything out.
Just having that clarity, like yourdefinition of clarity, um, just go
through that process or anythingthat might be, yeah, something that
(41:22):
just, if you feel like you're outof the game, it's like, do a reset
and find that clarity, tap into
it.
Um, Yeah
had a, I had a, you know, a coachof mine that he, he gave me some
good feedback on this because dude,like, it's last year, I've just
been keyed up and stressed out andpissed off and just like a general,
generally unpleasant person.
(41:44):
And he was just like,because I would feel guilty
if I went and had fun.
I was working every weekenddoing a bunch of stuff.
Cause I just wasn'tputting fun on my calendar.
You know, yeah, I have to put funon my calendar because if we just
have blank space, the way we'recut, we're just going to go work.
Uh huh.
I'm like, why would I go drink?
(42:04):
I'm going to go, I'mgoing to go do marketing.
I'm going to go work on my copy.
Like, so you're just, whatelse am I going to do?
And then weekends get funkybecause you're like, is it
Tuesday or is it Saturday?
I don't know, which is a blessing.
But he, he gave some good feedback,which was, He's like, so you're
telling me that you're enjoyingthe 50 percent of time God willing
that things are going rightand you have fun But then when
(42:26):
things aren't going right andyou have problems the other 50%
You're pissed off and miserable.
He's like, you see how that'sa problem and leads to a
pretty crappy existence.
And he's like, so whatif you reframed that?
And every time that you'rerunning into these problems,
um, I interviewed Dan Martone,he goes, he doesn't call them
problems, he calls them puzzles.
And he's like that, those problemsare what you signed up for.
(42:49):
And the coolest part about thoseproblems is when you solve them,
that's a tool that you put inyour tool belt and you're like,
I know how to do that now.
And then you getexposed to new problems.
That's where experience comes from.
And then 20 years from now, you cansay, you know, Hey, I've dealt with
a lot of different stuff, you know?
And so he's like, you need tolearn how to enjoy yourself
(43:11):
and still have fun whileyou're going through problems.
And that's something I'm working on.
I like it, man.
Thanks for sharing because that's,uh, it's usually part how I like
to end these things is like, what'sthat thing that you're kind of.
Maybe working through personally.
You still got some hiccupsbecause we ain't perfect.
And yeah, I had Danon the show as well.
And he's, he's a beast.
And yeah, anyone who wants to getsome clarity or motivation also seek
(43:33):
his ass out because you know, his
He ain't hard to find.
no, he's not, not at all.
But Dude, I appreciate you, Brian,and what you're doing with, uh,
Action Academy, the podcast as well.
Direct people there, actionacademy.
com, easy to find.
And just check everythingout because, and get the
book as well, get the pod.
(43:54):
Um, I'm, I'm so happywe did this dude.
So is there any, any final amazingwords, things you want to leave a
little bread crumbs here until, uh,maybe the next time we're chatting,
maybe on your pod or something.
I think in closing, if I couldgive a last piece of advice to
someone, if there was like a supersecret hack that you could take
from all the millionaires and allthe success, what I've just noticed
(44:17):
and what I implement in my life.
Is whenever I have an idea Imake sure that the the time
window between that idea and meimplementing it Is as short as
humanly possible And if you canjust do that macro skill across
everything You will be very verywealthy and help a lot of people if
(44:37):
you just do that Even to the pointof my dating life if I see a woman
that i'm like, oh my god It's themost beautiful woman in the world.
I'm like Gotta go talk to her.
I gotta go and that's sodifficult for me Still, I'm
like, I gotta go talk to her.
I gotta go across the bar.
I gotta go say hello.
And that's something I'mworking on my personal life.
And so that's just the ideato implementation window.
(44:59):
Just shorten that timediscrepancy and you'll be good.
But yeah, if you guys arestill listening to me ramble,
check out action Academypodcast Monday through Friday.
Um, it's on Apple,Spotify, anywhere.
Yeah.
Love it, man.
Brian.
Thank you so much, man.
We'll be chatting soon.
All right.
Boom.
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