September 11, 2025 • 36 mins
In this inspiring episode of Hustle & Flowchart, host Joe Fier sits down with Greg Reid—bestselling author, founder of Secret Knock, and a powerhouse of action and resilience. Greg shares his incredible journey from working closely with the Napoleon Hill Foundation to using cutting-edge AI technology to aid his son’s recovery from a devastating brain injury. The conversation is packed with insights on perseverance, purposeful action, entrepreneurship, and the real secrets behind getting things done—plus a surprise appearance from Greg’s son, Cole, who shares his powerful recovery mantra.
Topics Discussed
- Greg Reid’s origin story and early entrepreneurial lessons
- The “action” in the Law of Attraction: why execution trumps ideas
- The turning point: learning to say “no” and focus on projects he can finish
- Harnessing strengths and collaborating with others—how Greg writes books despite dyslexia
- Behind the scenes with the Napoleon Hill Foundation and what makes Think and Grow Rich timeless
- Vital lessons from high achievers: from the founder of Make-A-Wish to billionaires in unlikely industries
- Why successful people seek counsel, not opinions—and how that changes everything
- Practical tips for opening doors and connecting with high-level mentors and joint venture partners
- How to structure effective asks that get responses from busy, successful people
- Real stories behind building movies, books, and successful businesses—and the importance of being specific
- Using AI to create a “digital twin” to guide a loved one through recovery: a personal account of hope and technology
- The power of mantra, mindset, and community in overcoming life’s toughest challenges
Resources Mentioned
Connect with Us
- Website: Hustle & Flowchart Podcast
- AI Build Team: aibuildteam.ai
- Instagram: @hustleandflowchart
- YouTube Channel: Subscribe Here
- Contact: For bespoke AI clone inquiries, email sales@aibuildteam.ai or schedule a call via their site.
If you enjoyed this episode, don’t miss out on future masterclasses in entrepreneurship and life! Hit subscribe wherever you’re listening right now, leave us a review, and share this episode with someone who needs a dose of inspiration and action. The hustle never stops—stay connected and keep learning with us at Hustle & Flowchart!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What would you do if your son ordaughter was given no chance to recover
(00:04):
from a devastating brain injury?
Greg Reed, bestselling author and founderof Secret Knock, didn't wait for Hope.
He actually took massive action,which you'll find in this.
Podcast.
This is what this guy does.
So after Greg, he was actually handpickedby the Napoleon Hill Foundation and he
(00:24):
did a whole bunch of cool stuff with thatwe'll talk about, but he also has used
AI to bring his son back from a coma.
Greg's story is a total masterclasswhen it comes to perseverance,
purpose and just doing the impossible.
His story's awesome.
Let's dive into it.
And we also have a specialguest at the very end as well.
All right.
Enjoy.
(00:48):
All right, Greg, how you doing?
My friend, fellow San Diego.
It's great to have you.
West Coast.
Oh, you know it
That's right.
Yeah.
We, we, we, we know the area quite well.
Born and raised.
That's right.
Why would you move?
Oh man.
Well you are a such super fascinatingguy and you know, we got connected
(01:08):
through a mutual buddy, Scott Duffy.
Scott Duffy's been uh,featured on this podcast.
Now finally, he's also mybusiness partner and I'm sure he
is partnered with you on stuff.
I don't even know.
Um, how'd you meet Scott?
I'm just curious 'cause he wasprobably the episode right before this.
So people are kind of familiar with Scott
Yeah, it was, I think it wasan online chat room, IPE,
puppies or something like that.
(01:28):
I don't know.
It sounds
Now we, we go back, uh, 20 years.
I mean, we've been friends since, uh, youknow, quite, quite a while before I even
started working with the Nap Point HillFoundation and doing all these books.
So it's, it's, it's been, it'sbeen a really great journey.
Awesome.
Yeah.
No, and, and he's a, he's a firestarter, like you, and just, I think
the thing that I've, I've realizedabout studying you, learning about you,
(01:50):
and just the quick interactions is.
You know, tons of ideas.
You're a fast activator, butyou actually get stuff done.
You do the thing, youdon't kind of hold back.
Pontificate.
Is that something that's always been, or
is that like a learned trait?
well, I believe it's the actionand the law of attraction.
You know, that makes our dreams reality.
Think it feel, get off your backside.
(02:10):
And take action and go do it.
I also gotta be very careful becausepeople come to me to put their crap on
me because they know it'll get done.
And I realized early on Ibecame a receptacle of other
people's unfinished business.
And I stopped doing that about,uh, eight years ago, just recently.
And it was really interesting.
I couldn't understand why everyonekept coming to me, but the realities
(02:32):
are I would finish the projectsand now I've got a new rule.
I only say yes to something that I knowand I promise that I will complete.
Without question.
What made the shift?
I'm curious about that.
And like you said, now you'remaking, you're saying yes to
things that you could finish.
So I'm, I'm curious, how do you definea project that is finishable in your
Well, yeah, it's a knowing, nothope, not wish, not believe, but when
(02:55):
I know that I can knock that out.
I'll say Yes.
And so I'm very particular of whatI give my attention to because
there's so much chatter out there.
Uh, and especially in our sphereof influence that's very connected.
Everyone has great ideas and conceptsand you know, but the realities
are, if it pulls me away frommine, then I gotta learn to say no,
unless again, it serves a higher.
(03:16):
That's good.
What, what, what was the, the thingthough, like, were you, was there just
like a breaking point where you justlike, oh my God, I can't do this anymore?
You were just tired of old patterns
yeah, I also realized, realize thatI had spent a lot of my life in my.
My professional career is servingso many other people, which
is admirable and it's great.
So I'm gonna be very clear.
On the same note, I realized that I didn'thave a chance to focus on my own success.
(03:40):
So for example, I worked for 10 yearson a project creating a major motion
picture for a good buddy of mine and,and he was the founder of Make-A-Wish
and I wanted to grant his wish.
So between all the different thingswe did and the trials and tribulations
of making a film and promoting, youknow, that was 10 years of my life
dedicated to someone else's dream.
And then I worked with NapoleonHealth Foundation, you know, think
(04:01):
and Grow Rich, an amazing thing.
Again, it was 12 years of mylife dedicated towards putting
a spotlight on other people.
Well, that's 20 years lined up whereif I was focusing on my own mission and
dream, I realized I could probably havebeen further down the field with certain.
Activities.
So I'm very cautious, uh, now of whatit is that I send my attention to.
(04:22):
And again, I really amgrateful for what I did.
I just wanna be very clear.
I also realize that, you know,I'm gonna be very careful now of
what I, uh, you know, dedicatemy life and attention towards.
I think that's like the plight ofthe entrepreneur and I don't know.
I'm curious of your thoughts thatwe, we see how to solve problems.
We're just natural problem solvers.
A lot of us are so fast activators, right?
(04:43):
So we can like, oh, Ican see how to do this.
Let's go, let's say yes and figure it out.
Um, do you, do you find a lot ofpeople are in that kind of mode
Yeah, and I think you and I are prettygood, and Scott is where we don't have
to take on their stuff so we can stillsay, Hey, real quick, have you thought
about doing this, this, and this?
One of the cool thingsabout myself, I'm dyslexic.
Can't spell read, write for Crap,but I've been published and done all
(05:05):
these crazy books and it a hundredfifty seven forty five languages.
Look, check this out.
Sorry, I down Sold you.
Alright.
Pretty crazy.
yeah.
But, so what happens with dyslexia andwith, you know, a DD, is that I can
see the end and then reverse engineer.
So now I've honed the craft whereI can sit someone down and say,
well, here's their goal, ba andthen give 'em the blueprint.
(05:28):
But what's important is I don'thave to follow the blueprint.
So how do you get it from idea to paper?
Like, I know it's a big old process,but like, I gotta close the loop
because I'm sure some people,someone's asking like, how the heck
does this guy write 156 books, all thelanguages and not be able to write or
Well, first of all, Joe, it's 157
sorry.
of insulted by that extra one.
(05:51):
No, I So it's so funny.
So the whole idea is you workyour strengths and you align
or your higher weaknesses.
So I'm full of crap.
I'm a good talker.
But I can't write.
So I have these ghost riders and I'llsit there and say, I wanna write a book.
A boy you know, wants a bike.
He gets off his back, he Moses neighbor'syards, he makes money, collects it all,
and buys a bike and they return it.
(06:12):
To me.
It was a glorious Sunday afternoon.
A young, bright dead lad caught theentrepreneurial dream as he went outside.
So I worked my strengths, they worktheir strengths, and together we've
impacted the lives of millions.
I love it.
I love it, man.
And, and I know you have a, apublishing house as well, right?
A whole company that basicallydoes this for other offers.
Briefly just tell me on that.
I want to go back to some of theseother points, but I figured since
(06:32):
we're on this vein, tell me aboutthis publishing company you have.
'cause now you've like scaled, thatseems like your superpowers and others.
Exactly all the people that helped me'cause I suck at certain things and they
excel and they, not only that, they won meall these frigging awards and crazy stuff.
Well, imagine if you could havedirect access to those people.
(06:53):
And so I started publishing company.
Since I'm not writing books myselfanymore, you can now hire all the
same people that have helped me andmy friends directly to the source
and I'm not talking about some one.
Awesome.
These are world-class, all award-winningtop of the food chain people, and you
get a jump to the front of the line.
I mean, you're, yeah, you'rehelping 'em with what?
(07:13):
The ghost riding all the way, clarifyingideas, but also just actually making
'em best seller, seller status,
From, from someone sitting there going, Igot an idea to them having a bestselling
book in their hand, we do it all for them.
Nuts the bolts.
And what's really nice is weteach 'em the blueprint so then
they could do it themselves.
So what's really amazing for me isthat the next book, you can do it
(07:34):
all in, duplicate it, just by followthe exact same successful actions.
How do people, how do peoplefind this publishing company?
Just
Uh, yeah, we're called,anyway, we made it so simple.
Joint Venture Publishing.
That's it.
Joint venture
publishing.
I'm all about joint ventures.
I know you are too.
So that's, and books arelike the open door, right?
It's like boom, you know?
(07:54):
Immediately you start, you'rein the conversation and
Yeah.
And, and by the way, there's no moneyin books, but there's a boatload
of money from being in books.
Uh, I'm gonna give you an example.
There's only three reasonsyou should ever write one.
One is for ego legacy toleave your story behind.
Two is for leverage to open up more doorsof opportunity to sell more real estate.
And three is to become a leaderin your chosen field of endeavor.
(08:18):
And it's important to know whyyou start before you start.
It's like saying, I wanna be an actor.
Well, Broadway TV movies, they're sameindustry, but three different directions.
And it's the same thing in books.
So it's important to know whereyou're gonna go before you begin.
I like it.
I'm gonna somehow try to tie this backand we'll put all, everything in the
show notes too, you know, linked to thejoint venture publishing, all that stuff.
(08:39):
And anything else wementioned, um, Hollywood.
'cause you, you obviously now have,you've dabbled what you said 10
years in, uh, it was Wishman, right?
Was
Yeah.
Yeah.
Well now I've been myIMDB, believe it or not.
I've got 21 awards and done some prettygood stuff doing these new movie shorts.
I've kind of mastered the system and I'll,I'll tell you the secret of this one.
(09:00):
'cause.
Like we do this event called Secret Knock.
And the whole idea is your secrets.
Tell us you're just cut to the chase.
I don't need 90 minutes,just gimme your thing.
And I asked the guy who started,um, a channel, what is that called?
Um, Showtime TV Jewels.
And I said, what is thesecret to Hollywood?
I go, I'm getting nowhere.
Everyone says, yes, butI'm getting nowhere.
And here's his answer.
(09:20):
He says, in Hollywood, A yes means no.
A no means no a maybe isall you're looking for.
And I go, what do you mean?
He says, when someone goes, yeahbaby, we're gonna make you a star.
That's their way of tellingyou no A no is a no.
But when they go, Hey, that's a good idea.
Let's sit down with the figureheadat a studio and see if we,
that's all you're looking for.
(09:41):
So every time I go to Hollywoodand they say, yeah baby,
we're gonna give you 16 mil.
As soon as I heard that, I knew thatwas a no, but I actually believed it.
'cause where I grew up.
When someone says yes, it is a yes.
But in Hollywood it's the opposite.
A yes is a no.
A no is a no, and maybeis all you're looking for.
How do you get a maybe Greg?
Great question.
Surround yourself with peoplethat are getting the results
(10:02):
that we want for ourselves.
For example, when I wanted to dothis movie, I didn't go to other
friends that have never done movies.
What I did is, is who started networks?
Who's won an Oscar?
Who's won the thing?
And the most successful people, or themost available, if you reach out with
specificity, and I know I don't say that,right, 'cause I'm dyslexic, but being
specific and it works like this, if Iwanna get to an Oscar winner, I say.
(10:24):
I'm asking for 12.5 minutes of your time.
I'll cover all my own constantexpense to come see you from the time
I open the door till I leave willbe 12 and a half minutes exactly.
I'll start a stopwatch to ask you onequestion, X, Y, z, the chance of them
coming from their office of the breakroom for that 12 and a half minutes.
Becomes finite.
It's so easy for them to do, butunfortunately most people do it wrong.
(10:47):
They say, I wanna pick your brain.
I wanna take you to lunch.
I wanna buy you.
No one wants to go hang out with you,but when you make it finite like that,
it makes it easy for them to say yes.
That's such a good lesson for anybodyto, like, if you're doing, looking for
joint ventures, I mean, there a lot ofentrepreneurs listening to this right now.
It's like, how do you open doors toa may, maybe a massive joint venture
partner or publisher or whoever thatyou're looking to get in front of.
(11:10):
Well be specific
and it was interesting.
It's like if I do a speakingengagement and I come off and there's
a thousand people, they're lined up.
They want autographs, pictures, theywanna sign books and they say the
nicest thing, how can I work with you?
How can be of contribution?
How can it be of service?
I don't got 30 minutes for a resume.
Compare that to someone.
Walks up and said, dude, loveyour little talk right there.
(11:30):
I took some video.
I make 'em for people for internet.
I created a really cool version.
Let me send it to you if you like it.
Maybe we'll use me.
Eight seconds.
I know who you are, what you do.
You got my cell phone, and wherein contact that's a difference
between success and setback.
that's good, man.
So, so much.
You can run with that and,and take, take and apply it.
I, I wanna go back now because you, youspent all this time, these years doing
(11:52):
film, doing, uh, working with NapoleonHill, which I want to get into as well.
you know what I'm gonna, I'm gonnapause what I'm about to ask and actually
ask about Napoleon Hill first so wecan lay a little bit more ground.
Tell me about how the heck that happened.
Because I mean, think and grow rich.
That's like every entrepreneur.
Maybe investors should ever have that andreread that, you know, yearly, let's say.
(12:14):
But yeah.
How did that story come to be
Yeah, that's the bibleof personal development.
I mean, that's the, the Holy Grail, right?
And the Point Hill, when he was a youngguy, he was like 20 something years old.
He was a magazine reporter andgave access to the richest dude.
His name was Andrew Carnegie,and at the end of the interview,
Carnegie says, here's an offer.
Work for me for free for 20 years, andI'll send you on a mission to meet my
(12:34):
friends and write the first ever formulafor success when Nap Point Hill said yes.
Carnegie pulled out a stopwatchand gave his guests 60 seconds to
make up his mind to work for free,and when he agreed to it, there
was 31 seconds left on the clock.
He made a major life changing decisionin 29 seconds, but what's cool is that
Carnegie made the same offer to 250 men.
(12:55):
Before Napoleon Hill, he wasthe only person to say yes.
Most people don't take action when agolden opportunity comes their way.
They have something calledthe bad case of the once eyes.
It means I'll take action once I getthe kids out, once I get the big break.
And it's the people that takethat action like we talked about
when we began this conversation.
They're the ones that wetell the stories about.
(13:16):
Fast forward a hundred yearslater, the Napoleon Hill Foundation
that bears his name and family.
Gave me a same letter of introductionlike Carnegie gave to Hill, but I did
it a hundred years later and it wasa Willy Wonka ticket to meet anyone.
And from there we wrote the Thinkand Grower at series where Sharon
Lecter and I just kind of blew it up.
We wrote three feet from gold andthen all of a sudden, Bob Proctor
(13:38):
and I wrote Thoughts or Things, stickStickability, outwitting the Devil.
Sharon did.
We did thoughts.
I mean, it just, all these amazingthings came to be because we said yes.
Wow.
What, so, I mean, so you wenton that Willy Wonka, oh, well,
you had the ticket at least.
Um, what are some standout lessons fromsome of the interviews or these, these
(13:58):
in, you know, these, uh, interactionsyou had with people on your journey?
Yeah, stickability, you know, firstthere's a dream, then there's a
challenge, and then there's victory.
Most people quit in the challengingtimes, and it's the few and far
between people that persevere.
They're the ones that we tellthe story about, but the greatest
one is successful people seek.
Counsel and failures listen to opinion.
(14:20):
What's the difference?
Opinions based on ignorance, lack ofknowledge or inexperience like all
your family, friends at the barbecue,who's never done what you wanna do.
Counsel's based on wisdom,knowledge, mentorship.
If I go to a family friend and say, I'mgonna become an international bestselling
author, my uncle's gonna try to talk meoutta that to protect me and keep me safe.
'cause he knows I'm dyslexic and heis never written a bestselling book.
(14:43):
If I go to Mark Victor Hansen,who wrote Chicken Soup for the
Soul and sold the billion copies,he's gonna say, Greg, sit down.
Here's what you need to knowand give you a counsel Based on
wisdom, knowledge, mentorship.
If we would spend our activityonly seeking counsel and ignoring
people's opinion, that's the exactmoment your life would change.
That's so true.
And, and taking action.
(15:04):
So like that, that bit right there,you know, being the, the motivat.
I want you to break that down evenmore because you just told the
story about Napoleon Hill, you know,meeting, uh, Carnegie and 29 seconds.
He, he made that decision.
I'm going all in, I'm doing this.
So I guess, what are some.
I don't know.
Frameworks is, but you know, there'smental models that you use when
(15:25):
it comes to actually taking actionand momentum, making sure you're
doing it in the right direction
Yeah, well, I surround myself withpeople that I have respect for and
not people I have influence over.
Mm. I see.
Surround yourself with peopleyou have respect for and not
people you have influence.
And here's the big one.
Never allow another person or yourself totalk you out of what you know to be true.
(15:46):
Listen, when I did my firstbook, I was turned down by 268.
Publishers, agents and printers.
Uh, the 269th one said,we'll do your book.
Just change the title.
Beginning, middle, it sucked.
It was like, dog boat, beaver car.
It made no sense.
So I got a ghost writer.
They recrafted it, and one quote fromthat book was shared 37 million times.
(16:09):
It's about goal setting, and you probablyseen it on coffee mugs and t-shirts.
It says, A dream written downwith a date becomes a goal.
A goal broken into steps, becomesa plan, and a plan backed by
action makes your dreams come true.
Famous quote shared 37 milliontimes from a book turned down.
And what's funny is I happen to be homewhen we're doing this, but check this out.
(16:31):
I pulled this out and thisright here are all my rejection.
There they are.
These are all the peopletelling me every reason why
I'll never be an author.
It's so good, man.
It's so good.
I knew you had those,but I wanted to see 'em.
I was hoping they were right next to
I, and also we're here.
I'm gonna, I'm gonna show yousomething that I've never been.
(16:53):
You'll be the first podcast
Ooh.
All right.
All.
through Napoleon Hill Foundation,you know, I went through their
archives, basically, the stewardship.
But check this out.
We found these checks.
These were written by Napoleon Hill toNapoleon Hill on Napoleon Hill thing,
paying himself back for the promotionof a book called Think and Grow Rich.
(17:13):
Yeah.
How much?
How much is on that check?
I can't quite read the number on there.
Uh, $135 and 9 cents, and it's forthe radio and television appearances
for him to go back and do it.
Isn't that
so cool, man.
Awesome stuff that reminds me of, uh,what is it, the Success Principles
book, and I'm sure he got it from there.
(17:34):
It was Jim Carrey wrotea check to himself.
I'm sure you know the story, youknow, before he hit it big and I
think it was a million dollar checkor something like that, and he was
finally, you know, he, he made it.
I, I remember I wrote it be afterthat, right when I started, I
wrote myself a check as well.
Actually forget what the number was.
I was able to cash it.
Maybe I should have gottenbigger, but either way,
that's great.
(17:54):
Yeah.
The whole idea is first there's adream, then there's a challenge,
and then there's victory.
If we can persevere through thechallenging times, that's all it.
Difference between you andyour family and friends.
That's it.
It's not rocket science.
Everyone thinks it's some difficult thing.
Every billionaire, every rocketscientist I've met aren't rocket
(18:15):
scientist and they're just regularpeople and they saw a vision.
It's a guy who invented the sportor the cardboard king of Wisconsin.
It's usually not the sexyglamor businesses that you see.
It's the people that saw something.
They took action where no oneelse saw it before and they.
Actually capitalized on it.
True.
Kathy found her a Chick-fil-A.
(18:36):
He made me my first chicksandwich I ever had, and he said
to me, he goes, if you wanna besuccessful, stop planning so much.
Stop overthinking.
And I go, what do you mean?
He goes, well, you had alot of plans last year.
How did that work out for you?
He says, you'll hit a goal, but Iguarantee it won't go as you expect.
He says, look for and capitalizeon unexpected opportunity.
(19:00):
And I said, what do you mean?
He says, well, if I'm on thesofa and I wanna get to the end
of the street, get off your.
But and move towards the goal.
He goes, but a planner, they planevery step and they strategize.
But if a sprinkler comeson, it goes against plan.
They run back home.
He goes, that's whatmajority of people do.
He goes, I look for opportunity.
Did a kid leave a skateboarder or abicycle out that I can make my journey
(19:20):
short, you know, a journey short.
If I get Ru real lucky, I'll wave downa neighbor driving by and hitch a ride.
He goes, either way, I'll get to my goal.
I'm just not so caught up inexactly how it has to happen.
That's awesome because Chick-fil-A,you look at it and you're like, man,
this is a fine tuned machine right herewhen you go through the process and
you know everything's, you know, right.
In order.
But it didn't start that way.
Right.
It started messy, I'm sure,
(19:42):
It did.
It started with th a three person.
Stools at a place called The Dwarfand he started doing this business
and his son when Dan took it over andjust really took it and blew it up
and, you know, grew it the way it is.
Uh, it was a true family affair, but itwas really nice again, is that where could
we be in our own business, that we stopover planning and analyzing every damn
(20:05):
thing and we just took action towards it.
that reminds me of, uh, you know,when I was chatting with Scott, I
think it was Bob Proctor, if I'm notwrong, he was the one that basically
had you or I could be getting wrong.
Uh, the name, I gotta look at my notes,but, well, you worked with, uh, uh, early,
I know it was what Charlie Terminus Jones.
Was, uh, early.
That's what Scott was telling me.
(20:26):
He, he helped me with alittle bit my fact finding.
Um, but basically what you worked withBrian Trace, or, you know, in the era,
Brian Tracy, Jim Rohn, um, Zig Ziglar,but you were sent on missions, right?
Until like to report back what you're,what you're doing and most people just
would never actually show progress, right?
That, and the way you honor yourmentors is to actually follow
(20:46):
through and then show them what youdid and then ask for more guidance.
When I wanted to be a speaker,there's this guy named Les
Brown, and I went to him.
I said, Les, I go, I wannabe a speaker like you.
Give me one nugget, one thing I could do.
He did.
I found him a month later, I said,Mr. Brown, I met you a month ago.
I asked for a nugget, you gave it to me.
Here's my results.
What should I do next, sir? First ofall, he's shocked that someone did it.
(21:08):
But more importantly, the chanceof him giving me the second
nugget goes up a million percent.
Right?
And here's what he taught me.
I'm gonna give it to you real quick.
He says, when you're on stage, thefirst thing you could tell is a
senior person from not is by theway they hold their microphone.
And I said, what do you mean?
He goes, most new people, they holdit like a rap star and they put
it like this and they talk to you.
He goes, first of all, you'reblocking yourself from the audience.
(21:30):
He goes, not me.
What I do is I hold it at the very end.
I extend it so people can stillhear me, but I connect with
my people doing it this way.
So simple little thing.
But as soon as I started doing it.
I said, what's my next?
And he gave me the nextand the next and the next.
And here we are today.
In fact, it's so funny when, uh, Igot a chance to speak at the, uh,
(21:51):
you know, Pentagon, I got a chanceto speak at the United Nations
as general assembly floor for theNovus Summit, all this crazy stuff.
And every time I go on stage,this big thing, as I keep
thinking, hold it at the end,
You're like, come on man.
It's so simple.
Just
hold it at the end.
I mean, that's good.
And hold it close enough to your face.
Don't be like one of those guysthat are way out there either,
(22:11):
but yeah, I love that man.
Um.
Before.
Yeah, because I wanna get into AIand, and kind of some of the things
that, that you've done there.
But, you know, going back to what yousaid really early, and I, I forget exactly
what you said, but it was basically youspent, you know, more than a, a couple
decades working with other people.
You had Napoleon Hill, um, you did thefilm stuff for a decade and obviously
(22:32):
a whole bunch of other things.
Do you feel like you would bewhere you're at now or like.
Did you, obviously it helped you get towhere you're at, but I'm just curious,
you know, because you mentioned somethingabout working on yourself, you know,
instead of working with all theseother people, I guess I just wanted
And there's, there's nocrystal ball, you know?
So half of me says, imagine if Ispent this much, how organized I
(22:57):
am, 20 years building my business.
Uh, compared to someone else's business,logic would tell you you'd be more ahead.
On the same note, I wouldn'thave switched it for anything.
I mean, they, they honored to havedone those things that were the
greatest blessings of my life, andso I would never, uh, exchange 'em.
So, for example, so I, there'szero regret, there's only
(23:19):
appreciation, love, gratitude, andyou know, those amazing feelings.
That's how I feel associated with it.
Yet on the same note, to answer yourquestion, yeah, I think I would've been
further along in certain other aspects.
and that's pretty much what I was kindof hoping you would say, because there's
so many entrepreneurs, including myself,who've partnered up with people or
seen an opportunity with a company orwhoever, expert, you know, and you're
just like, I can give a lot of value here.
(23:40):
I'm gonna learn a lot in the sametime, but also it's gonna open up
doors that I maybe didn't have before.
Right.
Do more than you get paid for and theneventually get paid for more than you do.
And it's not, again, technical stuff.
You don't always, we keep talkingabout how keep it that simple.
One of my favorite guys is thisbillionaire dude named Brian.
He made it in dirt.
(24:01):
I go, how'd you make abillion dollars in dirt?
He goes, that's easy.
He goes, all I do is find atown that's growing 25% a year.
Go on Google Maps, you can see it.
I go, what?
He goes, yeah.
He goes, I look for Broadway Main Street.
I draw a line out eight miles.
I buy the dirt.
I go, okay.
He goes, I rent the dirt to farmers.
They paid the lease so it's free landand I get vegetables for years and as the
(24:22):
town grows at 25%, which is historicallyhas done, eventually ends up on my plot.
And since I'm on Broadway MainStreet, I resell it to big
box stores, 800 times what?
I paid billion dollars
That's freaking genius.
And it's, it could still be done.
Just, just start looking at the map.
I'm doing one right now andit's so wild how this is.
(24:43):
So simple.
Everyone, every is that thing.
It's funny 'cause Scott introduced meto this guy, um, the Steiner Sports.
I dunno if you've ever seen thesports memorabilia stuff with the
signed jersey, stuff like that.
I, same thing.
I go, how'd you make all your money?
He goes, dirt.
I go, what?
And everyone's saying, the dirt.
And he goes, yeah.
He goes, if I had a pair of shoesfrom Derek Jeter, I could sell
(25:03):
'em for two grand, but if heautographed them, there were four.
He goes, but there was dirt on the shoes.
20 grand.
Ah, that gives me hope.
I have, I have all of that for Tony Gwen.
I have his gloves and they'redirty, they're taped and they're
signed.
I track, I tracked them down.
I swear he gave 'em to me.
that's gold right there.
That is
gold.
have yet to frame it and put iton the wall right next to me.
(25:26):
I really should do that.
being a San Diego native, I mean, that islike, that's a holy grail for a San Agans.
I figured you would appreciate that.
Yeah.
I was hoping that you liked the pods.
3000 hits.
He was a legend.
Good human being.
His son's amazing.
Just great family.
Just, yeah, all we have is positive stuff
that's right.
Tony Gwen, one of the coolthings about him is that he
(25:48):
understood the power of singles.
And a lot as entrepreneurs, we miss this.
Everyone's swinging for these crazy shots,these home runs, but Tony Gwen says, no.
He goes, I put my shoulders same way.
No matter what.
He goes, I can strike out,I can hit a home run by ax.
He goes, but I'm going to get on base.
And he goes, and he focused on this.
And as entrepreneurs, unfortunatelymost of 'em are just swinging
(26:09):
for the fences and wonderingthey're why they're striking out.
And I think it's pretty cool as anentrepreneur to sell tickets or your
bread and butter hit your singles whileonce in a while you're swinging away.
But we can't make that our primary focus.
and that's that momentum, right?
That constant action.
You're always moving forward orat least trying something new.
You're getting that single,
(26:30):
Yeah.
O okay.
And I know we're getting ready to wrap up.
I may tell you one laststory about Truit, Kathy.
I got so many stories about otherpeople, but this is a, such a good one.
I was in his office, uh, is Atlanta,Georgia, and it's hard to explain the.
Prestige of this building.
IJI just imagine.
It's just incredible.
And he has this office on the topfloor and panoramic glass, stunning.
(26:55):
And there's a pictureThumbtack to the thing.
It was like a poster like Hello Kitty.
And it was a mountain climber.
It was like, what?
I go, you have billions of dollarsand stuff, and it's a Thumbtack.
This doesn't go together.
And he says, this is how I'velived my life and ran my business,
and this is why we're successful.
(27:15):
Ooh,
And I said, all right, I wanna hear it.
And he goes, you seethat mountain climber?
I go, yeah.
And he goes, that's what I did as anentrepreneur, where most people miss it.
And I go, explain.
He goes, most people as anentrepreneur, they see the top of
the mountain, the quest, and hegoes, all they wanna do is summit.
So they get their momentum up.
We all got the same thing.
We're filled with hype andexcitement, and we run off that thing.
(27:37):
But as soon as we get toa certain thing, we skip.
We fall and we go allthe way to the bottom.
These are the people that fail, gobankrupt and quit their business.
He goes, not me.
He goes, I'm that mountain climber.
And he pointed to a guy andhe was, dang it off the side.
And I says, why is that?
And he says, you know what he doesis he goes up about 10, 20 feet and
he takes a little carabiner and heties himself off to the mountain.
(27:59):
Then he climbs up another 20 feet.
He says, eventually when they have theirmistake, he goes, all entrepreneurs do.
I only go down 10 feet and hegoes, that way I can regain my
stability and then continue my quest.
And he goes, that is theway I've run my business.
And that's why we're here today.
Dang.
That's a damn good analogy.
(28:20):
Awesome.
So I've never heard that one.
That's great, man.
Ah, okay.
I wanna wrap this up on, I thinksomething that I'm, I'm thinking
it's pretty damn close to your heart,is using technology and ai, but
how it applies to your family and.
If you're open to, I don't know how muchyou know, you want to share here, you
know, with, um, basically the use ofsome really cool technology and your son,
(28:44):
So a year ago my son was in acatastrophic motorcycle accident.
Basically, he was going the speed limitin the bike lane, wearing his gear.
The whole bed of carpulled in front of him.
A true, pure accident, but he endedup, uh, having the most severe
brain injury that a human can have.
There's nothing higher.
Um, and what happened is that.
(29:05):
They said he'd more thanlikely never speak again.
Uh, and he'd be in a vegetativestate, and we didn't want that as
our prognosis, but it was really bad.
I mean, I'm not gonna AFib you.
There was 20, 30 rips inhis brain, in his brainstem.
It was impossible mathematically,like a bumblebee for him to talk
or walk or anything of this nature.
(29:26):
But we said, we're gonnathrow the kitchen sink at 'em.
So what we did is we did everymodality from all the connections set.
I made it on this quest, and thisis where you don't know what is
set for you, because I'm gonnabacktrack in this in full circle.
I believe if I did not go on the questwith Napoleon Hill Foundation, I would
(29:46):
not have met the amazing people that openup the doors of opportunity for my son.
They have the great successthat he has today and all of his
achievements and him coming back.
And what we did is one thing that wasspectacular while he was in his coma,
while he was in his vegetative state, weused the AI tools where he's an actor.
(30:08):
I took all of his audition tapes, wemade a twin clone of him, and then I
trained the clone to speak to him inhis own voice and walk him back to us.
While he was in his coma, hewould say, Hey Colt, this is you.
You're going through a circumstance.
You are in a bike accident, you'rein a hospital right now and here's
(30:29):
what's going on, and your body partsare firing great, but your brain
right now is, has had some challenges.
Here's what we want you to do.
We want you to focus onreconnecting, and what we did
is train it each and every day.
I would come in with these newdifferent talks and the doctors
would come in the room and go.
Like Colonel Clink, I see nothing,and they walk out and we kept
(30:49):
doing and feed him this stuff.
It's been a year later and he isnow a hundred percent recovered.
He's the first human.
Alive of his age group toever recover from this.
And we believe it's allthese amazing modalities.
And part of it is Delphi and the greatpeople in the organization who did it
now, would I have ever met them if Ididn't do this question to Point Hill or
(31:11):
they wanted me to do this for my fans?
I don't know.
So at the end of the day, I dobelieve in the Simba Circle of Life
moment where it all came to be.
Dude, what an awesome story.
And it's so great.
A hundred percentrecovered like in a year.
That's wild.
'cause
It,
it, it, it is.
Well, hey Cole, I keephearing something down there.
(31:32):
It's either ghosts or somethinglike that, so I use that out
there now doing whatever.
it'd
be cool to see it, but it's all
I know.
Well, I just wanna make sure he isnot out there going through my wallet.
You know how these
kids are.
So
Yeah.
Yeah.
he, he is.
So, he's now a typical 13-year-oldkid having fun, jamming music.
And it was so funny howhe used Words against You.
So the other day he was doingsomething, he was playing this
(31:54):
rap music sold out, and I came inlike, you old man, turn this down.
And he goes, dad, there was a time nottoo long ago, you would've given anything
for me to be able to listen to this music.
Ah, he's gonna hold that again.
Smart kid, man.
That's good.
right.
Well, I wanna say thankyou for having me on.
Any time you wanna doit again in the future.
Thanks for also coming outto our event, uh, next week.
(32:16):
We're fired up to have you with us.
Thank you.
Appreciate it.
And you know what, before you bolt outGreg, how can people follow along, learn
about some of these events and cool stuff?
Yeah, just go on Instagram, Gregs Reed, it's the easiest way.
'cause that's how we're all connectedin a short attention span now.
Uh, and more importantly, if you reachout to me and send a dm, it all goes
to me, no filter, no assistance, andI promise to respond to everybody.
(32:38):
You the man.
Greg, I appreciate you.
Hey Cole, come up here real quick.
I knew I heard him down there
I'm not a ghost.
So, so listen to this one.
So this is him again.
Remember a year ago hewas pretty messed up.
Hey Cole.
Ah, isn't that pretty
It's all is awesome man.
saying.
How has the recovery been?
It's been great, man.
(33:00):
It's,
You still talking toyourself too with the ai?
nah, yeah, I mean, listen to it.
Yeah, that it's so funny.
I gotta plug him back in there.
So when you come to to ProsperityCamp, make sure you bring
a copy so he can can, yeah.
Remember he was in a,he was in a coma, dude.
He doesn't know what the heck he
I know.
Good for you, man.
You're strong as heck,so it's cool to see.
(33:21):
You Got a cool dad,
Thank you, man.
Okay, we're gonna end with this one.
He you, before the accident,he used to do this mantra.
Every night before he goes tobed, he'd say, positive messages.
We believe what you putinto your consciousness.
Subconscious mind determines who you are.
What's your mantra?
A mantra is.
My name is Cole.
I'm powerful.
I'm brave.
I'm wise, I'm worthy.
I'm successful.
(33:42):
I help people.
My name is Cole.
Get outta here.
You're bugging me.
All right, so that's it.
I'll see you in a bit.
Thanks guys.
Have a good one.
What would you do if your son ordaughter was given no chance to recover
(00:04):
from a devastating brain injury?
Greg Reed, bestselling author and founderof Secret Knock, didn't wait for Hope.
He actually took massive action,which you'll find in this.
Podcast.
This is what this guy does.
So after Greg, he was actually handpickedby the Napoleon Hill Foundation and he
(00:24):
did a whole bunch of cool stuff with thatwe'll talk about, but he also has used
AI to bring his son back from a coma.
Greg's story is a total masterclasswhen it comes to perseverance,
purpose and just doing the impossible.
His story's awesome.
Let's dive into it.
And we also have a specialguest at the very end as well.
All right.
Enjoy.
(00:48):
All right, Greg, how you doing?
My friend, fellow San Diego.
It's great to have you.
West Coast.
Oh, you know it
That's right.
Yeah.
We, we, we, we know the area quite well.
Born and raised.
That's right.
Why would you move?
Oh man.
Well you are a such super fascinatingguy and you know, we got connected
(01:08):
through a mutual buddy, Scott Duffy.
Scott Duffy's been uh,featured on this podcast.
Now finally, he's also mybusiness partner and I'm sure he
is partnered with you on stuff.
I don't even know.
Um, how'd you meet Scott?
I'm just curious 'cause he wasprobably the episode right before this.
So people are kind of familiar with Scott
Yeah, it was, I think it wasan online chat room, IPE,
puppies or something like that.
(01:28):
I don't know.
It sounds
Now we, we go back, uh, 20 years.
I mean, we've been friends since, uh, youknow, quite, quite a while before I even
started working with the Nap Point HillFoundation and doing all these books.
So it's, it's, it's been, it'sbeen a really great journey.
Awesome.
Yeah.
No, and, and he's a, he's a firestarter, like you, and just, I think
the thing that I've, I've realizedabout studying you, learning about you,
(01:50):
and just the quick interactions is.
You know, tons of ideas.
You're a fast activator, butyou actually get stuff done.
You do the thing, youdon't kind of hold back.
Pontificate.
Is that something that's always been, or
is that like a learned trait?
well, I believe it's the actionand the law of attraction.
You know, that makes our dreams reality.
Think it feel, get off your backside.
(02:10):
And take action and go do it.
I also gotta be very careful becausepeople come to me to put their crap on
me because they know it'll get done.
And I realized early on Ibecame a receptacle of other
people's unfinished business.
And I stopped doing that about,uh, eight years ago, just recently.
And it was really interesting.
I couldn't understand why everyonekept coming to me, but the realities
(02:32):
are I would finish the projectsand now I've got a new rule.
I only say yes to something that I knowand I promise that I will complete.
Without question.
What made the shift?
I'm curious about that.
And like you said, now you'remaking, you're saying yes to
things that you could finish.
So I'm, I'm curious, how do you definea project that is finishable in your
Well, yeah, it's a knowing, nothope, not wish, not believe, but when
(02:55):
I know that I can knock that out.
I'll say Yes.
And so I'm very particular of whatI give my attention to because
there's so much chatter out there.
Uh, and especially in our sphereof influence that's very connected.
Everyone has great ideas and conceptsand you know, but the realities
are, if it pulls me away frommine, then I gotta learn to say no,
unless again, it serves a higher.
(03:16):
That's good.
What, what, what was the, the thingthough, like, were you, was there just
like a breaking point where you justlike, oh my God, I can't do this anymore?
You were just tired of old patterns
yeah, I also realized, realize thatI had spent a lot of my life in my.
My professional career is servingso many other people, which
is admirable and it's great.
So I'm gonna be very clear.
On the same note, I realized that I didn'thave a chance to focus on my own success.
(03:40):
So for example, I worked for 10 yearson a project creating a major motion
picture for a good buddy of mine and,and he was the founder of Make-A-Wish
and I wanted to grant his wish.
So between all the different thingswe did and the trials and tribulations
of making a film and promoting, youknow, that was 10 years of my life
dedicated to someone else's dream.
And then I worked with NapoleonHealth Foundation, you know, think
(04:01):
and Grow Rich, an amazing thing.
Again, it was 12 years of mylife dedicated towards putting
a spotlight on other people.
Well, that's 20 years lined up whereif I was focusing on my own mission and
dream, I realized I could probably havebeen further down the field with certain.
Activities.
So I'm very cautious, uh, now of whatit is that I send my attention to.
(04:22):
And again, I really amgrateful for what I did.
I just wanna be very clear.
I also realize that, you know,I'm gonna be very careful now of
what I, uh, you know, dedicatemy life and attention towards.
I think that's like the plight ofthe entrepreneur and I don't know.
I'm curious of your thoughts thatwe, we see how to solve problems.
We're just natural problem solvers.
A lot of us are so fast activators, right?
(04:43):
So we can like, oh, Ican see how to do this.
Let's go, let's say yes and figure it out.
Um, do you, do you find a lot ofpeople are in that kind of mode
Yeah, and I think you and I are prettygood, and Scott is where we don't have
to take on their stuff so we can stillsay, Hey, real quick, have you thought
about doing this, this, and this?
One of the cool thingsabout myself, I'm dyslexic.
Can't spell read, write for Crap,but I've been published and done all
(05:05):
these crazy books and it a hundredfifty seven forty five languages.
Look, check this out.
Sorry, I down Sold you.
Alright.
Pretty crazy.
yeah.
But, so what happens with dyslexia andwith, you know, a DD, is that I can
see the end and then reverse engineer.
So now I've honed the craft whereI can sit someone down and say,
well, here's their goal, ba andthen give 'em the blueprint.
(05:28):
But what's important is I don'thave to follow the blueprint.
So how do you get it from idea to paper?
Like, I know it's a big old process,but like, I gotta close the loop
because I'm sure some people,someone's asking like, how the heck
does this guy write 156 books, all thelanguages and not be able to write or
Well, first of all, Joe, it's 157
sorry.
of insulted by that extra one.
(05:51):
No, I So it's so funny.
So the whole idea is you workyour strengths and you align
or your higher weaknesses.
So I'm full of crap.
I'm a good talker.
But I can't write.
So I have these ghost riders and I'llsit there and say, I wanna write a book.
A boy you know, wants a bike.
He gets off his back, he Moses neighbor'syards, he makes money, collects it all,
and buys a bike and they return it.
(06:12):
To me.
It was a glorious Sunday afternoon.
A young, bright dead lad caught theentrepreneurial dream as he went outside.
So I worked my strengths, they worktheir strengths, and together we've
impacted the lives of millions.
I love it.
I love it, man.
And, and I know you have a, apublishing house as well, right?
A whole company that basicallydoes this for other offers.
Briefly just tell me on that.
I want to go back to some of theseother points, but I figured since
(06:32):
we're on this vein, tell me aboutthis publishing company you have.
'cause now you've like scaled, thatseems like your superpowers and others.
Exactly all the people that helped me'cause I suck at certain things and they
excel and they, not only that, they won meall these frigging awards and crazy stuff.
Well, imagine if you could havedirect access to those people.
(06:53):
And so I started publishing company.
Since I'm not writing books myselfanymore, you can now hire all the
same people that have helped me andmy friends directly to the source
and I'm not talking about some one.
Awesome.
These are world-class, all award-winningtop of the food chain people, and you
get a jump to the front of the line.
I mean, you're, yeah, you'rehelping 'em with what?
(07:13):
The ghost riding all the way, clarifyingideas, but also just actually making
'em best seller, seller status,
From, from someone sitting there going, Igot an idea to them having a bestselling
book in their hand, we do it all for them.
Nuts the bolts.
And what's really nice is weteach 'em the blueprint so then
they could do it themselves.
So what's really amazing for me isthat the next book, you can do it
(07:34):
all in, duplicate it, just by followthe exact same successful actions.
How do people, how do peoplefind this publishing company?
Just
Uh, yeah, we're called,anyway, we made it so simple.
Joint Venture Publishing.
That's it.
Joint venture
publishing.
I'm all about joint ventures.
I know you are too.
So that's, and books arelike the open door, right?
It's like boom, you know?
(07:54):
Immediately you start, you'rein the conversation and
Yeah.
And, and by the way, there's no moneyin books, but there's a boatload
of money from being in books.
Uh, I'm gonna give you an example.
There's only three reasonsyou should ever write one.
One is for ego legacy toleave your story behind.
Two is for leverage to open up more doorsof opportunity to sell more real estate.
And three is to become a leaderin your chosen field of endeavor.
(08:18):
And it's important to know whyyou start before you start.
It's like saying, I wanna be an actor.
Well, Broadway TV movies, they're sameindustry, but three different directions.
And it's the same thing in books.
So it's important to know whereyou're gonna go before you begin.
I like it.
I'm gonna somehow try to tie this backand we'll put all, everything in the
show notes too, you know, linked to thejoint venture publishing, all that stuff.
(08:39):
And anything else wementioned, um, Hollywood.
'cause you, you obviously now have,you've dabbled what you said 10
years in, uh, it was Wishman, right?
Was
Yeah.
Yeah.
Well now I've been myIMDB, believe it or not.
I've got 21 awards and done some prettygood stuff doing these new movie shorts.
I've kind of mastered the system and I'll,I'll tell you the secret of this one.
(09:00):
'cause.
Like we do this event called Secret Knock.
And the whole idea is your secrets.
Tell us you're just cut to the chase.
I don't need 90 minutes,just gimme your thing.
And I asked the guy who started,um, a channel, what is that called?
Um, Showtime TV Jewels.
And I said, what is thesecret to Hollywood?
I go, I'm getting nowhere.
Everyone says, yes, butI'm getting nowhere.
And here's his answer.
(09:20):
He says, in Hollywood, A yes means no.
A no means no a maybe isall you're looking for.
And I go, what do you mean?
He says, when someone goes, yeahbaby, we're gonna make you a star.
That's their way of tellingyou no A no is a no.
But when they go, Hey, that's a good idea.
Let's sit down with the figureheadat a studio and see if we,
that's all you're looking for.
(09:41):
So every time I go to Hollywoodand they say, yeah baby,
we're gonna give you 16 mil.
As soon as I heard that, I knew thatwas a no, but I actually believed it.
'cause where I grew up.
When someone says yes, it is a yes.
But in Hollywood it's the opposite.
A yes is a no.
A no is a no, and maybeis all you're looking for.
How do you get a maybe Greg?
Great question.
Surround yourself with peoplethat are getting the results
(10:02):
that we want for ourselves.
For example, when I wanted to dothis movie, I didn't go to other
friends that have never done movies.
What I did is, is who started networks?
Who's won an Oscar?
Who's won the thing?
And the most successful people, or themost available, if you reach out with
specificity, and I know I don't say that,right, 'cause I'm dyslexic, but being
specific and it works like this, if Iwanna get to an Oscar winner, I say.
(10:24):
I'm asking for 12.5 minutes of your time.
I'll cover all my own constantexpense to come see you from the time
I open the door till I leave willbe 12 and a half minutes exactly.
I'll start a stopwatch to ask you onequestion, X, Y, z, the chance of them
coming from their office of the breakroom for that 12 and a half minutes.
Becomes finite.
It's so easy for them to do, butunfortunately most people do it wrong.
(10:47):
They say, I wanna pick your brain.
I wanna take you to lunch.
I wanna buy you.
No one wants to go hang out with you,but when you make it finite like that,
it makes it easy for them to say yes.
That's such a good lesson for anybodyto, like, if you're doing, looking for
joint ventures, I mean, there a lot ofentrepreneurs listening to this right now.
It's like, how do you open doors toa may, maybe a massive joint venture
partner or publisher or whoever thatyou're looking to get in front of.
(11:10):
Well be specific
and it was interesting.
It's like if I do a speakingengagement and I come off and there's
a thousand people, they're lined up.
They want autographs, pictures, theywanna sign books and they say the
nicest thing, how can I work with you?
How can be of contribution?
How can it be of service?
I don't got 30 minutes for a resume.
Compare that to someone.
Walks up and said, dude, loveyour little talk right there.
(11:30):
I took some video.
I make 'em for people for internet.
I created a really cool version.
Let me send it to you if you like it.
Maybe we'll use me.
Eight seconds.
I know who you are, what you do.
You got my cell phone, and wherein contact that's a difference
between success and setback.
that's good, man.
So, so much.
You can run with that and,and take, take and apply it.
I, I wanna go back now because you, youspent all this time, these years doing
(11:52):
film, doing, uh, working with NapoleonHill, which I want to get into as well.
you know what I'm gonna, I'm gonnapause what I'm about to ask and actually
ask about Napoleon Hill first so wecan lay a little bit more ground.
Tell me about how the heck that happened.
Because I mean, think and grow rich.
That's like every entrepreneur.
Maybe investors should ever have that andreread that, you know, yearly, let's say.
(12:14):
But yeah.
How did that story come to be
Yeah, that's the bibleof personal development.
I mean, that's the, the Holy Grail, right?
And the Point Hill, when he was a youngguy, he was like 20 something years old.
He was a magazine reporter andgave access to the richest dude.
His name was Andrew Carnegie,and at the end of the interview,
Carnegie says, here's an offer.
Work for me for free for 20 years, andI'll send you on a mission to meet my
(12:34):
friends and write the first ever formulafor success when Nap Point Hill said yes.
Carnegie pulled out a stopwatchand gave his guests 60 seconds to
make up his mind to work for free,and when he agreed to it, there
was 31 seconds left on the clock.
He made a major life changing decisionin 29 seconds, but what's cool is that
Carnegie made the same offer to 250 men.
(12:55):
Before Napoleon Hill, he wasthe only person to say yes.
Most people don't take action when agolden opportunity comes their way.
They have something calledthe bad case of the once eyes.
It means I'll take action once I getthe kids out, once I get the big break.
And it's the people that takethat action like we talked about
when we began this conversation.
They're the ones that wetell the stories about.
(13:16):
Fast forward a hundred yearslater, the Napoleon Hill Foundation
that bears his name and family.
Gave me a same letter of introductionlike Carnegie gave to Hill, but I did
it a hundred years later and it wasa Willy Wonka ticket to meet anyone.
And from there we wrote the Thinkand Grower at series where Sharon
Lecter and I just kind of blew it up.
We wrote three feet from gold andthen all of a sudden, Bob Proctor
(13:38):
and I wrote Thoughts or Things, stickStickability, outwitting the Devil.
Sharon did.
We did thoughts.
I mean, it just, all these amazingthings came to be because we said yes.
Wow.
What, so, I mean, so you wenton that Willy Wonka, oh, well,
you had the ticket at least.
Um, what are some standout lessons fromsome of the interviews or these, these
(13:58):
in, you know, these, uh, interactionsyou had with people on your journey?
Yeah, stickability, you know, firstthere's a dream, then there's a
challenge, and then there's victory.
Most people quit in the challengingtimes, and it's the few and far
between people that persevere.
They're the ones that we tellthe story about, but the greatest
one is successful people seek.
Counsel and failures listen to opinion.
(14:20):
What's the difference?
Opinions based on ignorance, lack ofknowledge or inexperience like all
your family, friends at the barbecue,who's never done what you wanna do.
Counsel's based on wisdom,knowledge, mentorship.
If I go to a family friend and say, I'mgonna become an international bestselling
author, my uncle's gonna try to talk meoutta that to protect me and keep me safe.
'cause he knows I'm dyslexic and heis never written a bestselling book.
(14:43):
If I go to Mark Victor Hansen,who wrote Chicken Soup for the
Soul and sold the billion copies,he's gonna say, Greg, sit down.
Here's what you need to knowand give you a counsel Based on
wisdom, knowledge, mentorship.
If we would spend our activityonly seeking counsel and ignoring
people's opinion, that's the exactmoment your life would change.
That's so true.
And, and taking action.
(15:04):
So like that, that bit right there,you know, being the, the motivat.
I want you to break that down evenmore because you just told the
story about Napoleon Hill, you know,meeting, uh, Carnegie and 29 seconds.
He, he made that decision.
I'm going all in, I'm doing this.
So I guess, what are some.
I don't know.
Frameworks is, but you know, there'smental models that you use when
(15:25):
it comes to actually taking actionand momentum, making sure you're
doing it in the right direction
Yeah, well, I surround myself withpeople that I have respect for and
not people I have influence over.
Mm. I see.
Surround yourself with peopleyou have respect for and not
people you have influence.
And here's the big one.
Never allow another person or yourself totalk you out of what you know to be true.
(15:46):
Listen, when I did my firstbook, I was turned down by 268.
Publishers, agents and printers.
Uh, the 269th one said,we'll do your book.
Just change the title.
Beginning, middle, it sucked.
It was like, dog boat, beaver car.
It made no sense.
So I got a ghost writer.
They recrafted it, and one quote fromthat book was shared 37 million times.
(16:09):
It's about goal setting, and you probablyseen it on coffee mugs and t-shirts.
It says, A dream written downwith a date becomes a goal.
A goal broken into steps, becomesa plan, and a plan backed by
action makes your dreams come true.
Famous quote shared 37 milliontimes from a book turned down.
And what's funny is I happen to be homewhen we're doing this, but check this out.
(16:31):
I pulled this out and thisright here are all my rejection.
There they are.
These are all the peopletelling me every reason why
I'll never be an author.
It's so good, man.
It's so good.
I knew you had those,but I wanted to see 'em.
I was hoping they were right next to
I, and also we're here.
I'm gonna, I'm gonna show yousomething that I've never been.
(16:53):
You'll be the first podcast
Ooh.
All right.
All.
through Napoleon Hill Foundation,you know, I went through their
archives, basically, the stewardship.
But check this out.
We found these checks.
These were written by Napoleon Hill toNapoleon Hill on Napoleon Hill thing,
paying himself back for the promotionof a book called Think and Grow Rich.
(17:13):
Yeah.
How much?
How much is on that check?
I can't quite read the number on there.
Uh, $135 and 9 cents, and it's forthe radio and television appearances
for him to go back and do it.
Isn't that
so cool, man.
Awesome stuff that reminds me of, uh,what is it, the Success Principles
book, and I'm sure he got it from there.
(17:34):
It was Jim Carrey wrotea check to himself.
I'm sure you know the story, youknow, before he hit it big and I
think it was a million dollar checkor something like that, and he was
finally, you know, he, he made it.
I, I remember I wrote it be afterthat, right when I started, I
wrote myself a check as well.
Actually forget what the number was.
I was able to cash it.
Maybe I should have gottenbigger, but either way,
that's great.
(17:54):
Yeah.
The whole idea is first there's adream, then there's a challenge,
and then there's victory.
If we can persevere through thechallenging times, that's all it.
Difference between you andyour family and friends.
That's it.
It's not rocket science.
Everyone thinks it's some difficult thing.
Every billionaire, every rocketscientist I've met aren't rocket
(18:15):
scientist and they're just regularpeople and they saw a vision.
It's a guy who invented the sportor the cardboard king of Wisconsin.
It's usually not the sexyglamor businesses that you see.
It's the people that saw something.
They took action where no oneelse saw it before and they.
Actually capitalized on it.
True.
Kathy found her a Chick-fil-A.
(18:36):
He made me my first chicksandwich I ever had, and he said
to me, he goes, if you wanna besuccessful, stop planning so much.
Stop overthinking.
And I go, what do you mean?
He goes, well, you had alot of plans last year.
How did that work out for you?
He says, you'll hit a goal, but Iguarantee it won't go as you expect.
He says, look for and capitalizeon unexpected opportunity.
(19:00):
And I said, what do you mean?
He says, well, if I'm on thesofa and I wanna get to the end
of the street, get off your.
But and move towards the goal.
He goes, but a planner, they planevery step and they strategize.
But if a sprinkler comeson, it goes against plan.
They run back home.
He goes, that's whatmajority of people do.
He goes, I look for opportunity.
Did a kid leave a skateboarder or abicycle out that I can make my journey
(19:20):
short, you know, a journey short.
If I get Ru real lucky, I'll wave downa neighbor driving by and hitch a ride.
He goes, either way, I'll get to my goal.
I'm just not so caught up inexactly how it has to happen.
That's awesome because Chick-fil-A,you look at it and you're like, man,
this is a fine tuned machine right herewhen you go through the process and
you know everything's, you know, right.
In order.
But it didn't start that way.
Right.
It started messy, I'm sure,
(19:42):
It did.
It started with th a three person.
Stools at a place called The Dwarfand he started doing this business
and his son when Dan took it over andjust really took it and blew it up
and, you know, grew it the way it is.
Uh, it was a true family affair, but itwas really nice again, is that where could
we be in our own business, that we stopover planning and analyzing every damn
(20:05):
thing and we just took action towards it.
that reminds me of, uh, you know,when I was chatting with Scott, I
think it was Bob Proctor, if I'm notwrong, he was the one that basically
had you or I could be getting wrong.
Uh, the name, I gotta look at my notes,but, well, you worked with, uh, uh, early,
I know it was what Charlie Terminus Jones.
Was, uh, early.
That's what Scott was telling me.
(20:26):
He, he helped me with alittle bit my fact finding.
Um, but basically what you worked withBrian Trace, or, you know, in the era,
Brian Tracy, Jim Rohn, um, Zig Ziglar,but you were sent on missions, right?
Until like to report back what you're,what you're doing and most people just
would never actually show progress, right?
That, and the way you honor yourmentors is to actually follow
(20:46):
through and then show them what youdid and then ask for more guidance.
When I wanted to be a speaker,there's this guy named Les
Brown, and I went to him.
I said, Les, I go, I wannabe a speaker like you.
Give me one nugget, one thing I could do.
He did.
I found him a month later, I said,Mr. Brown, I met you a month ago.
I asked for a nugget, you gave it to me.
Here's my results.
What should I do next, sir? First ofall, he's shocked that someone did it.
(21:08):
But more importantly, the chanceof him giving me the second
nugget goes up a million percent.
Right?
And here's what he taught me.
I'm gonna give it to you real quick.
He says, when you're on stage, thefirst thing you could tell is a
senior person from not is by theway they hold their microphone.
And I said, what do you mean?
He goes, most new people, they holdit like a rap star and they put
it like this and they talk to you.
He goes, first of all, you'reblocking yourself from the audience.
(21:30):
He goes, not me.
What I do is I hold it at the very end.
I extend it so people can stillhear me, but I connect with
my people doing it this way.
So simple little thing.
But as soon as I started doing it.
I said, what's my next?
And he gave me the nextand the next and the next.
And here we are today.
In fact, it's so funny when, uh, Igot a chance to speak at the, uh,
(21:51):
you know, Pentagon, I got a chanceto speak at the United Nations
as general assembly floor for theNovus Summit, all this crazy stuff.
And every time I go on stage,this big thing, as I keep
thinking, hold it at the end,
You're like, come on man.
It's so simple.
Just
hold it at the end.
I mean, that's good.
And hold it close enough to your face.
Don't be like one of those guysthat are way out there either,
(22:11):
but yeah, I love that man.
Um.
Before.
Yeah, because I wanna get into AIand, and kind of some of the things
that, that you've done there.
But, you know, going back to what yousaid really early, and I, I forget exactly
what you said, but it was basically youspent, you know, more than a, a couple
decades working with other people.
You had Napoleon Hill, um, you did thefilm stuff for a decade and obviously
(22:32):
a whole bunch of other things.
Do you feel like you would bewhere you're at now or like.
Did you, obviously it helped you get towhere you're at, but I'm just curious,
you know, because you mentioned somethingabout working on yourself, you know,
instead of working with all theseother people, I guess I just wanted
And there's, there's nocrystal ball, you know?
So half of me says, imagine if Ispent this much, how organized I
(22:57):
am, 20 years building my business.
Uh, compared to someone else's business,logic would tell you you'd be more ahead.
On the same note, I wouldn'thave switched it for anything.
I mean, they, they honored to havedone those things that were the
greatest blessings of my life, andso I would never, uh, exchange 'em.
So, for example, so I, there'szero regret, there's only
(23:19):
appreciation, love, gratitude, andyou know, those amazing feelings.
That's how I feel associated with it.
Yet on the same note, to answer yourquestion, yeah, I think I would've been
further along in certain other aspects.
and that's pretty much what I was kindof hoping you would say, because there's
so many entrepreneurs, including myself,who've partnered up with people or
seen an opportunity with a company orwhoever, expert, you know, and you're
just like, I can give a lot of value here.
(23:40):
I'm gonna learn a lot in the sametime, but also it's gonna open up
doors that I maybe didn't have before.
Right.
Do more than you get paid for and theneventually get paid for more than you do.
And it's not, again, technical stuff.
You don't always, we keep talkingabout how keep it that simple.
One of my favorite guys is thisbillionaire dude named Brian.
He made it in dirt.
(24:01):
I go, how'd you make abillion dollars in dirt?
He goes, that's easy.
He goes, all I do is find atown that's growing 25% a year.
Go on Google Maps, you can see it.
I go, what?
He goes, yeah.
He goes, I look for Broadway Main Street.
I draw a line out eight miles.
I buy the dirt.
I go, okay.
He goes, I rent the dirt to farmers.
They paid the lease so it's free landand I get vegetables for years and as the
(24:22):
town grows at 25%, which is historicallyhas done, eventually ends up on my plot.
And since I'm on Broadway MainStreet, I resell it to big
box stores, 800 times what?
I paid billion dollars
That's freaking genius.
And it's, it could still be done.
Just, just start looking at the map.
I'm doing one right now andit's so wild how this is.
(24:43):
So simple.
Everyone, every is that thing.
It's funny 'cause Scott introduced meto this guy, um, the Steiner Sports.
I dunno if you've ever seen thesports memorabilia stuff with the
signed jersey, stuff like that.
I, same thing.
I go, how'd you make all your money?
He goes, dirt.
I go, what?
And everyone's saying, the dirt.
And he goes, yeah.
He goes, if I had a pair of shoesfrom Derek Jeter, I could sell
(25:03):
'em for two grand, but if heautographed them, there were four.
He goes, but there was dirt on the shoes.
20 grand.
Ah, that gives me hope.
I have, I have all of that for Tony Gwen.
I have his gloves and they'redirty, they're taped and they're
signed.
I track, I tracked them down.
I swear he gave 'em to me.
that's gold right there.
That is
gold.
have yet to frame it and put iton the wall right next to me.
(25:26):
I really should do that.
being a San Diego native, I mean, that islike, that's a holy grail for a San Agans.
I figured you would appreciate that.
Yeah.
I was hoping that you liked the pods.
3000 hits.
He was a legend.
Good human being.
His son's amazing.
Just great family.
Just, yeah, all we have is positive stuff
that's right.
Tony Gwen, one of the coolthings about him is that he
(25:48):
understood the power of singles.
And a lot as entrepreneurs, we miss this.
Everyone's swinging for these crazy shots,these home runs, but Tony Gwen says, no.
He goes, I put my shoulders same way.
No matter what.
He goes, I can strike out,I can hit a home run by ax.
He goes, but I'm going to get on base.
And he goes, and he focused on this.
And as entrepreneurs, unfortunatelymost of 'em are just swinging
(26:09):
for the fences and wonderingthey're why they're striking out.
And I think it's pretty cool as anentrepreneur to sell tickets or your
bread and butter hit your singles whileonce in a while you're swinging away.
But we can't make that our primary focus.
and that's that momentum, right?
That constant action.
You're always moving forward orat least trying something new.
You're getting that single,
(26:30):
Yeah.
O okay.
And I know we're getting ready to wrap up.
I may tell you one laststory about Truit, Kathy.
I got so many stories about otherpeople, but this is a, such a good one.
I was in his office, uh, is Atlanta,Georgia, and it's hard to explain the.
Prestige of this building.
IJI just imagine.
It's just incredible.
And he has this office on the topfloor and panoramic glass, stunning.
(26:55):
And there's a pictureThumbtack to the thing.
It was like a poster like Hello Kitty.
And it was a mountain climber.
It was like, what?
I go, you have billions of dollarsand stuff, and it's a Thumbtack.
This doesn't go together.
And he says, this is how I'velived my life and ran my business,
and this is why we're successful.
(27:15):
Ooh,
And I said, all right, I wanna hear it.
And he goes, you seethat mountain climber?
I go, yeah.
And he goes, that's what I did as anentrepreneur, where most people miss it.
And I go, explain.
He goes, most people as anentrepreneur, they see the top of
the mountain, the quest, and hegoes, all they wanna do is summit.
So they get their momentum up.
We all got the same thing.
We're filled with hype andexcitement, and we run off that thing.
(27:37):
But as soon as we get toa certain thing, we skip.
We fall and we go allthe way to the bottom.
These are the people that fail, gobankrupt and quit their business.
He goes, not me.
He goes, I'm that mountain climber.
And he pointed to a guy andhe was, dang it off the side.
And I says, why is that?
And he says, you know what he doesis he goes up about 10, 20 feet and
he takes a little carabiner and heties himself off to the mountain.
(27:59):
Then he climbs up another 20 feet.
He says, eventually when they have theirmistake, he goes, all entrepreneurs do.
I only go down 10 feet and hegoes, that way I can regain my
stability and then continue my quest.
And he goes, that is theway I've run my business.
And that's why we're here today.
Dang.
That's a damn good analogy.
(28:20):
Awesome.
So I've never heard that one.
That's great, man.
Ah, okay.
I wanna wrap this up on, I thinksomething that I'm, I'm thinking
it's pretty damn close to your heart,is using technology and ai, but
how it applies to your family and.
If you're open to, I don't know how muchyou know, you want to share here, you
know, with, um, basically the use ofsome really cool technology and your son,
(28:44):
So a year ago my son was in acatastrophic motorcycle accident.
Basically, he was going the speed limitin the bike lane, wearing his gear.
The whole bed of carpulled in front of him.
A true, pure accident, but he endedup, uh, having the most severe
brain injury that a human can have.
There's nothing higher.
Um, and what happened is that.
(29:05):
They said he'd more thanlikely never speak again.
Uh, and he'd be in a vegetativestate, and we didn't want that as
our prognosis, but it was really bad.
I mean, I'm not gonna AFib you.
There was 20, 30 rips inhis brain, in his brainstem.
It was impossible mathematically,like a bumblebee for him to talk
or walk or anything of this nature.
(29:26):
But we said, we're gonnathrow the kitchen sink at 'em.
So what we did is we did everymodality from all the connections set.
I made it on this quest, and thisis where you don't know what is
set for you, because I'm gonnabacktrack in this in full circle.
I believe if I did not go on the questwith Napoleon Hill Foundation, I would
(29:46):
not have met the amazing people that openup the doors of opportunity for my son.
They have the great successthat he has today and all of his
achievements and him coming back.
And what we did is one thing that wasspectacular while he was in his coma,
while he was in his vegetative state, weused the AI tools where he's an actor.
(30:08):
I took all of his audition tapes, wemade a twin clone of him, and then I
trained the clone to speak to him inhis own voice and walk him back to us.
While he was in his coma, hewould say, Hey Colt, this is you.
You're going through a circumstance.
You are in a bike accident, you'rein a hospital right now and here's
(30:29):
what's going on, and your body partsare firing great, but your brain
right now is, has had some challenges.
Here's what we want you to do.
We want you to focus onreconnecting, and what we did
is train it each and every day.
I would come in with these newdifferent talks and the doctors
would come in the room and go.
Like Colonel Clink, I see nothing,and they walk out and we kept
(30:49):
doing and feed him this stuff.
It's been a year later and he isnow a hundred percent recovered.
He's the first human.
Alive of his age group toever recover from this.
And we believe it's allthese amazing modalities.
And part of it is Delphi and the greatpeople in the organization who did it
now, would I have ever met them if Ididn't do this question to Point Hill or
(31:11):
they wanted me to do this for my fans?
I don't know.
So at the end of the day, I dobelieve in the Simba Circle of Life
moment where it all came to be.
Dude, what an awesome story.
And it's so great.
A hundred percentrecovered like in a year.
That's wild.
'cause
It,
it, it, it is.
Well, hey Cole, I keephearing something down there.
(31:32):
It's either ghosts or somethinglike that, so I use that out
there now doing whatever.
it'd
be cool to see it, but it's all
I know.
Well, I just wanna make sure he isnot out there going through my wallet.
You know how these
kids are.
So
Yeah.
Yeah.
he, he is.
So, he's now a typical 13-year-oldkid having fun, jamming music.
And it was so funny howhe used Words against You.
So the other day he was doingsomething, he was playing this
(31:54):
rap music sold out, and I came inlike, you old man, turn this down.
And he goes, dad, there was a time nottoo long ago, you would've given anything
for me to be able to listen to this music.
Ah, he's gonna hold that again.
Smart kid, man.
That's good.
right.
Well, I wanna say thankyou for having me on.
Any time you wanna doit again in the future.
Thanks for also coming outto our event, uh, next week.
(32:16):
We're fired up to have you with us.
Thank you.
Appreciate it.
And you know what, before you bolt outGreg, how can people follow along, learn
about some of these events and cool stuff?
Yeah, just go on Instagram, Gregs Reed, it's the easiest way.
'cause that's how we're all connectedin a short attention span now.
Uh, and more importantly, if you reachout to me and send a dm, it all goes
to me, no filter, no assistance, andI promise to respond to everybody.
(32:38):
You the man.
Greg, I appreciate you.
Hey Cole, come up here real quick.
I knew I heard him down there
I'm not a ghost.
So, so listen to this one.
So this is him again.
Remember a year ago hewas pretty messed up.
Hey Cole.
Ah, isn't that pretty
It's all is awesome man.
saying.
How has the recovery been?
It's been great, man.
(33:00):
It's,
You still talking toyourself too with the ai?
nah, yeah, I mean, listen to it.
Yeah, that it's so funny.
I gotta plug him back in there.
So when you come to to ProsperityCamp, make sure you bring
a copy so he can can, yeah.
Remember he was in a,he was in a coma, dude.
He doesn't know what the heck he
I know.
Good for you, man.
You're strong as heck,so it's cool to see.
(33:21):
You Got a cool dad,
Thank you, man.
Okay, we're gonna end with this one.
He you, before the accident,he used to do this mantra.
Every night before he goes tobed, he'd say, positive messages.
We believe what you putinto your consciousness.
Subconscious mind determines who you are.
What's your mantra?
A mantra is.
My name is Cole.
I'm powerful.
I'm brave.
I'm wise, I'm worthy.
I'm successful.
(33:42):
I help people.
My name is Cole.
Get outta here.
You're bugging me.
All right, so that's it.
I'll see you in a bit.
Thanks guys.
Have a good one.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.