Episode Transcript
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(00:00):
What happens when you are onlyone prompt away from creating
(00:04):
almost anything you want online?
What becomes real?
Like right now, you have the abilitywith about one prompt or maybe a
series of a few prompts to create.
Any kind of website, a sales funnel,uh, mobile apps, uh, applications
that you can use online that youmight be paying hundreds of dollars
for now you can create for yourselfin minutes, and you could even turn
(00:26):
this into a business in an afternoon.
I mean, that's whatwe're talking about here.
It's a wild reality that usas entrepreneurs have the
ability to take advantage of.
But we gotta focus on the principles.
Like what are the things that youshould do first and what are the
things you should never automate?
And a whole bunch of thingsin in the middle there.
So Bill McIntosh is here.
He is in the trenches, literallybuilding this technology.
(00:49):
So he is gonna break down whatthis concept of vibe coding is,
or even vibe marketing, like thiswhole thing that now is a reality.
We're gonna dive into it in this episode.
Enjoy.
bill, we are finallydoing this on the podcast.
It's been, um, I dunno, when did we meet?
(01:11):
It had to have been almost adecade ago, I would say when we
Yeah, it's actuallymore than a decade ago.
I think it's, it's might becloser to like 15 years ago.
Uh, yeah.
I believe it.
That's cool.
Yeah, so, uh, I haven't talked about ita lot, at least not recently on the show,
but I used to, I cut my teeth doing alot of video sales letters for different
people in marketing, you know, onlinemarketing, some local businesses as well.
(01:35):
And Bill.
Yeah, you were one of thefirst clients I had and I Yeah.
You were doing a product launch,I think is what it was, right?
Contest burner.
Yeah.
Yeah.
Contest burner.
That goes back way back.
But yeah, you, uh, boy, youhelped me a lot in that launch,
so that, that was awesome.
Yeah.
Those were wild times.
I mean, yeah, I learned a lot.
I know everybody was, it was justlike the crazy launch era, right?
(01:57):
Like
well, well dude, I remember like, it'slike two in the morning I'm on the phone
with you and like we we're launchingat 8:00 AM we gotta get this done and
you're like grinding all the way through.
Um, and then we get the video andboom, it's live just in time and yeah.
And it's like, yeah, well thanksfor trusting me and hanging out.
And, uh, yeah, I mean, you've donesome epic things throughout the
(02:20):
years and uh, what's kind of coolis like, yeah, you said you've
been kind of quiet lately, right?
And so.
But you're, you're building somereally interesting stuff now with AI
and some really timely things aroundvibe coding, which is a topic that
we're starting to hear more about.
So definitely want to debunkwhat that is in your perspective
and what's possible for people.
Sure, sure.
Yeah, I, I mean, it's funny, vibecoating is like a dual-edged sword.
(02:44):
There's some awesome things aboutthat really empower entrepreneurs.
And then there's some things thatare, you know, that I think, uh, can
steer people in the wrong way, but.
Uh, interesting.
Yeah.
So let's, we'll definitelybreak that all down.
Uh, but really what I wanna start back,or start with is your, your journey.
Not all the way through, but really,I mean, you started in 99, 98, right?
(03:06):
Um, online.
Basically building businessesthat way, doing marketing.
Yeah, exactly.
It's the very end of 97.
Going into 98 is when Ifirst jumped in online way.
I remember it was gonnamake me sound so old.
But, uh, I remember Americaonline when they first opened the
gates from their walled gardento the general, the proper web.
(03:27):
And that was when like the lightbulb went on of, oh man, this
is, this is such an opportunity.
And I, I jumped in.
how did you start, like whatwas that jump in moment like?
Was there a product or, orsomething that stood out?
Yeah.
Well, for me, at the time I hada traditional, um, business.
We had a traditional businesspublishing magazines and newspapers.
And if you, if you remember like all thethrowaway job magazines that would be
(03:51):
in like the liquor stores and We spenta fortune on printing and distribution,
um, of that magazine every single week.
Um, and so in a funny way, I got intothe internet to save money, right?
So I, I kind of realized we couldreach a much bigger and more qualified
audience for a lot less money.
(04:11):
So we built a site, the firstsite, I think the site cost me like
$70,000 to build my first website.
Wow,
a bit later after getting that was kindof my, my start cutting my teeth on it.
I started to realize, uh, in terms ofreaching the, uh, such a huge audience,
even in the early days back then, uh, it,yeah, it's, uh, it's amazing how easy it
(04:32):
is to get in front of a lot of people.
It's interesting.
Yeah.
You got online to save money and,and still to this day, I feel
like, I mean, it's very scalable.
Like, especially with AI now,there's a, it's almost like another
wave of that happening, right?
So,
all this technology, they've beenlike, it's like a great equalizer.
Even going all the way back to like98, you know, it, it became so easy to
(04:54):
start a business, um, as opposed to ifyou think about what goes into building
a traditional, like offline, bricks andmortar, nothing but real world business.
There is so much cost and expertiseand time that goes into doing that.
And so, you know, even, even likeif you fast forward a bit to like
things like WordPress, that startedto make it so easy for anyone to just
(05:18):
jump online and start a business.
And now with ai it's, it'sridiculous how easy it is.
So it's, it's such an amazingopportunity for entrepreneurs.
It is.
Well, what are some principles that youfind yourself still going to, you know,
from like starting back in 98, 9, 7 98,that you're still carrying to today?
(05:40):
Uh, because, you know, with,with ai, I think a lot of us get.
At least if you're newer, you kind ofhave a, it's a shiny object kind of
moment in a way because there's so muchthat you can do and what's possible.
But what do you feel like you liveby principle wise, as a business
owner, um, with all these changes?
Well, I think you, you cannever lose sight of what
(06:01):
grounds the money making, right?
So the reason you get paid money at theend of the day is by serving people.
So exciting technology and AIand that bots and all the fun.
It's fun to create, create thatstuff, but you can never lose
sight of the fact that the businessis purely there to help others.
And the better you are at doingthat, the more money you make.
(06:23):
And then kinda stemming from that is tonot lose sight that it, there are humans
and you have to think of human behavior,um, in, in all aspects of your business.
And, and I think, um, yeah, people getall lost in the exciting, shiny, new
stuff and, and they forget about that.
Yeah, no, it's true becauseI, it, I don't know.
What are your, what'syour perspective on this?
I feel like humans.
(06:44):
Even more so because, you know, I do alot of AI stuff with the, the cloning
and, you know, the Delphi stuff.
And, uh, I feel like more andmore humans are just gonna get
more important, you know, through,through this whole thing of ai.
I think it's easy to lose sight of, youknow, I could build this website, do
all these cool things, but at the endof the day, you still gotta live by the
rules of, Hey, humans gonna use this.
(07:06):
This is just a tool that we have.
Right?
And it's made to enhance allof our lives in some way.
Yeah, and I, I think too, just AI ingeneral, there's so much confusion on
what it, the general public doesn'teven really understand what it is.
Um, but yeah, I think it, it is,it is purely a. Uh, a creativity
unlocker, I guess you'd say.
(07:26):
People are afraid of it.
Um, but truly.
Yes, we're gonna go through disruption.
There's gonna be a shift in the economy.
there are gonna be changes to jobs andthings like that, but I, I do not believe
that we're gonna be in a situation where,you know, like half the planet's going
to be unemployed, you know, our jobswill shift, and in fact, AI are gonna,
(07:47):
I believe, make our jobs more enjoyable.
I think that we'll be able to focuson the creative aspects and then the
AI unleashes a lot of the busy work.
We would typically have to do.
So it's, it's more about empoweringcreation, not not hurting it.
How do you Yeah, because I, Iabsolutely agree because there's
no doubt gonna be a shift.
I'm curious of like the timeline youhave in mind, um, but because everybody
(08:10):
has their own kind of timelines for allthis stuff and like how it's gonna shift.
But like, if you were to, I guess, talkwith, you are entrepreneurs listening
and watching, like how would youdescribe from your perspective, like
the shift that's coming, maybe talkabout the timeline and you know, maybe
the disruptions and some opportunities.
Well, I mean, I think itdepends industry to industry.
I think it, it, it depends a lot.
(08:32):
Um, you know, we can zero in on, um,the, my big thing these days is the realm
of AI assisted coding and, um, and, andhave an AI that creates websites and,
you know, all the various kinds of onlineassets, you know, so, you know, software,
apps, web apps, websites, funnels.
And at this point, AI has.
(08:54):
Gotten really good at making those things.
Um, that's an example of an industrythat will be disrupted pretty quickly.
Um, I mean, we're already seeing, youknow, uh, I was reading an article,
um, uh, talking about how in the big.
Uh, giants like Facebook and, um,uh, inside, well, we'll call 'em
Meta, I guess inside Meta, um, anduh, Google and the big places like
(09:19):
that, 30 to 50% of their current, likenew code written is written by ai,
that's crazy.
And it's early, like you said, likethis whole vibe coding and this
concept is, is pretty dang new.
I mean, I don't know what the timelineis, but, um, vibe coding now is
becoming more of a, a top of mind thingfor people who at least are in ai.
(09:39):
I think the next 12 monthsfor vibe coating is gonna
see, um, massive adoption.
So it's a, it's a brandnew industry, by the way.
So maybe we should just dive in.
Should, let's define a little
bit, I think some people don't understand,you know, what vibe coating is.
Should we dive into that?
Let's do it.
Yeah.
Explain it from yourperspective, what it is.
Yeah.
I'm not a fan of that as a label vibecoding 'cause it's sort of, it implies
(10:02):
that you're, you're somewhat technicaland you're creating code and you're
sort of vibing with the AI and kindof this free spirited, free flowing.
Like, oh, let's makethis and let's make that.
Um, so, um, I, I don't have a, abetter name for it yet, but, but,
um, there are an explosion of tools.
It's a, it's like an entire industrystarted just it shit us barely a year old.
(10:24):
It's, um, I think like it had its yearbirthday just within a couple of days ago.
Uh, and already there's like threemulti-billion dollar companies and,
um, and at the end of the day it's AIthat helps you write code and there are
all kinds of different apps and tools.
And things that you can do, um, to haveAI write code, build websites, build
(10:47):
web apps and stores and stuff like that.
so it's using some of the big LLMs andI think it's cloud code, you know, and I
believe is what the number one LLM that'skind of powering all this stuff, right.
It pretty much, but you would besurprised the pace of innovation.
There are a lot of models thatare competing and in some areas
even better than, um, say Claudehas sonnet for example, that a, a
(11:10):
lot of, uh, people use for coding.
Um, even some of the Chinese modelsare now like writing really good code.
that's the thing.
Yeah.
All this stuff is behindthe scenes updating.
Right.
And then you have thisinterface and I guess, yeah,
break down how it kinda works.
'cause some people have probably seensome of these other tools out there.
And
maybe if you wanna name some of 'emtoo, because I'm kind of curious,
(11:31):
like the valuations you already putat these guys, like within a year,
Yeah, I mean there's this crazy story,um, about a company called Base 44.
You know, they're, they're doingsomething very similar to what, what I'm
doing and what, what some of the othervibe coding tools that are out there.
And, um, six months,they were six months old.
They had like three people onstaff, um, and they sold for
(11:54):
a hundred million dollars.
Wix bought them for.
Uh, works.
Yeah, $80 million in cash.
Um, 20 in some kind of earnout thatisn't disclosed, but yeah, it's crazy.
That is nuts.
So that's great.
And they're not the only one.
And you know, you see these different,I mean, I get, I've seen a whole
bunch of 'em pop up and I'm surethey have different use cases.
(12:15):
They're focused on specific things.
So I mean, the fact that you're inthis, in the game now, you know, with
your own tool and definitely tellus what it is, break it down and I
guess why it's unique or like thepositioning you're, you're doing with it.
There's a bunch of these tools, and you'llsee a lot of 'em will talk about that.
They're the, um, that where anyone canbuild a web app and you just sit down
(12:37):
and talk to the, the AI and it'll buildyou a web app or a website or you know,
anything that you wanna deploy on the web.
And there's been a hugerush of early adopters.
And those are like thereal, the tech savvy people.
People that are, that either know abit of programming or are technical
enough to be able to work with the ai.
'cause usually the AI will, it often,uh, you know, up until recently
(12:59):
would run into problems and it would.
Have errors in the code and there'dbe problems deploying your code.
And, uh, there's even some classicstories of, you know, co non-secure code
that has caused all kinds of problems.
Um, but all of the early adopters, um,and you know, that's already, we have,
uh, one company, I think, uh, worth$2.8 billion, lovable, just crossed,
(13:21):
uh, uh, I think $1.8 billion in value.
So huge companies, and it'sonly the early adopters.
Uh.
Because the general public, I thinkis finding they use these tools
and they're not as easy to useas, uh, necessarily advertised.
That's kind of what I think anan average everyday entrepreneur
runs into with these things.
(13:42):
Yeah.
Yeah.
And that's kind of the uniqueproblem I'm trying to solve.
Um, you know, there's that phenomenonof a, a brand new company or a brand
new industry and there's that, thatthing of the, uh, as it increases,
then you have to cross the chasm.
Uh, are you familiar with that?
I am.
Yeah, but break it down.
I, I think it's super timely.
Yeah.
Yeah.
(14:02):
So in a lot of these industries, youget all the early adopters who jump
in and they're willing to like jumpthrough hoops and go through difficult
experiences and they'll persist andyou know, and that drives early growth.
But then you hit a point where thatmarket starts to become saturated
and the product really has toevolve to serve the general public.
and that's where we are right now.
(14:23):
and, and that's the problemI'm trying to solve.
I want to come in and, and make.
AI assisted coding tools to trulylive up to their potential where, um,
someone with zero tech skills can.
Chat with an AI and they don'thave to worry about registering
the domain name, setting up theirhosting databases, backend code.
(14:43):
There's all this stuff, um, thatmany of the other tools you have to
be at least familiar with in orderto, you know, get a final product.
So what we're doing, a companycalled Buildy, so it's Buildy.ai,
and, um, we're solving that so that.
Anyone can have a chat with a, a bot andactually have a completely deployable
(15:06):
ready to go website, sales funnel,shopping cart app, if you wanna build a
complete software as a service business,like it'll do any of those things.
So what, because I, I definitely have someexperience with building some apps using
tools like Bolt New and Lipid on ReptLovable slightly as well, and few others.
(15:27):
I think VO or V zero, however yousay it, there's so many there.
There's a lot out there,but you're absolutely right.
You get to a point, like it starts off.
You know, it's, it's,it's all prompt based,
right?
Like, so, um, and definitely if you havethe coding skills, there's what, there's
sometimes a, a coding version or, ora different view that you can go with.
(15:47):
But after, like I would say a coupleprompts, you quickly realize, you're
like, oh my gosh, what am I looking at?
Like, or like, how do I evenpreview this thing or test this?
And, and yeah, like you said,there's databases to connect
with and all that stuff.
well many, those companies are doingamazing things and I would say, or
especially like Rep has recentlyhad some breakthroughs and some of
(16:08):
the things that they've releasedif you're a bit technical, right.
Um, and, um.
So, but for someone, like you said,if you, if you don't have at least
some basic understanding of all thesedifferent moving parts and then you have
to help the AI debug the app, often,that'll be another thing where bugs
will pop up and you gotta help the appfigure out how to debug those things.
(16:30):
That's probably the biggest one.
Right?
Like I've, I've heardthat from other friends.
They're like, oh mygosh, what do I do now?
And, and it takes a lot of persistenceand, um, either you just have to like,
you know, keep going even though you haveno idea what's happening and you're just
sort of hoping you get through, or you,eventually you get frustrated and quit.
And, um, I don't wanna, I'm not knockingany of the other companies, but if
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you go look at some of the reviews,that's what you find out is that.
People that know some technologyhaving success and being
very excited about the tools.
But for non-technicalentrepreneurs, it's a mess.
Like they're, it's just loaded with horrorstories of people trying to build stuff.
so break it down.
I'm like, I'm super curious 'causeI really want to use, build these
(17:13):
just selfishly 'cause I get somany app ideas and, and I know how,
like, we're living in an era now.
I feel like that if there's a tool orsome software that you really want,
maybe not like a full blown massive CRMwith all the mass, you know, all these
connections, but let's just call it like.
Like, uh, OCRing a, a document orsomething, you know, um, you know,
(17:35):
where you're taking like an imageand you want to put text to it, and
I know you can put that to like, chatgt, but like, just apps like that or
an Chrome extension to do whatever.
You could build those,you know, a mobile app.
So, um, where was I getting at?
I, I, I guess walk me through likehow it's gonna be easier with your
platform as opposed to some ofthese other ones that are out there
(17:55):
I think right at the origin pointis a difference because many of the
other tools, I mean even the name,vibe, coding, they're written, their
goal is to help you write code.
So that's right from the start.
They're built by programmers and they'rebuilt with the intention of writing code.
That's how they started.
For us, I'm an entrepreneur.
(18:16):
I educate entrepreneurs.
You know, I've taught hundredsof thousands of people to start
and build their businesses.
I know.
How to launch and grow a business.
And that's the principle which we'refounded on, is we're gonna make tools or
we are, we've made tools and are improvingthose tools, but the whole purpose of
them is to get an entrepreneur to wherethey have launched their business.
(18:37):
And, um, which is a kind of adifferent way of looking at it.
It's, you know, it's not aboutwriting code, it's about building
and launching a business.
And then there's a bunch of the stuffwe're doing on the technology side.
So, um, uh, I'm lucky enough to havea, a data scientist in the family,
so it's a bit of a family affair.
I have one son who's a datascientist, another who's a,
(18:57):
just brilliant at marketing.
So it's a, uh, the three of usteaming up is pretty awesome.
Um, and so he has some really Ry.
Solutions to some of those technicalproblems and how, whether it's debugging
code before it ever is deployed so thatit doesn't ever turn out to be a nasty,
(19:17):
scary error message to the end user.
Um, to, um, we're using an agagentic system where there are
like multiple personas, kind of eatdifferent separate ais with specific
goals that all work on your behalf.
Like a, almost like a team, um.
And so, uh, we're architecting itto just make all that invisible.
(19:38):
And all you get to do istell them what you want.
Yeah.
So that's, that's all happening.
But I think the piece I like themost is, well, the fact that you're
like working with the family.
That's something I wanna maybetalk about in a moment too, because
that's super unique and really cool.
Uh, but like, starting with the endin mind, it sounds like that's the
biggest thing and the fact that youwant to launch a business ultimately
(19:59):
through this whole endeavor of vibe,coding or whatever coding it ends up.
Or maybe not even coding, you'rejust developing a, a solution, right?
Like it's a
product, it's a solution, it's a,it's a new business potentially.
How do you recommend people start?
Like how, how do you plan outmaybe a new business that can be
created using this technology?
Well, I, I advise doingit based on research.
(20:20):
So there's a whole process thatI teach of going out online in,
um, discussion groups, uh, Reddit.
Uh, Facebook groups looking can pop intoschool, look in school groups, and even
like old school forums going, you know,there's still a lot of forums out there
where people are having discussions.
Um, and you can useGoogle to go like mine.
(20:41):
Those, all those groups lookingfor problems that people in your,
your niche or industry have.
Um, and then you come up withsolutions to those things.
That's, that's probablythe greatest way to do it.
What are some other apps that you,maybe you or other people have used
with Buildy that are kind of standout?
Maybe use cases.
I mean, there's all kinds, anything fromlike funny viral stuff, um, like, um.
(21:04):
Uh, one of my sons built anapp, uh, just the other day.
Uh, you upload a baby picture of youand then a baby picture of your wife
or girlfriend, and then it actually,it recreates like childhood memories
of, and it puts the two of you togetherand all these like playing on the
beach and in the playground and, yeah.
Wow.
Interesting.
So, yeah, so it couldbe so nuanced that way.
(21:26):
And I know, 'cause I was, when Iwas looking at your site and you
mentioned it earlier, not only canyou do that stuff, but you know, you
can build full blown apps, websites,and sales funnels using this thing.
So I'm, I'm just thinking, youknow, as just the fact that
you could build a funnel, you
Well, and, and that's probablythe, the, probably the most common,
(21:46):
most, uh, powerful use of it in,in fact is not building apps.
It's, I have an idea for my, aproduct I wanna sell and I can
talk to the app and my site.
I, I can have my domain registered,my site up shopping cart up
and in business selling in likeunder an hour, the whole process.
Walk me through that.
'cause I feel like that's perking someears up right now because it is, for me,
(22:09):
it's like, okay, because, I mean, funnelsinherently have always been a lot of work.
You know, of course you have guyslike, you know, ClickFunnels and
other folks have done really awesomejob at creating templates and
flows that you can kind of model.
But I mean, you don'teven need to do that.
It seems like you have this, youcould start from a blank, maybe
some idea, you know, maybe a sketch.
I don't know how you start off withthe funnel with your, with, uh, buildy,
(22:30):
I mean, there's a couple ways to do it.
Um, I, I'm a big believerin giving it some.
Marketing and background data on whoyou're serving, why you're serving them,
so it has an understanding of that.
Um, and it can evenwrite really good copy.
Like I'm, I'm shocked.
Um, I mean that's, that's an areathat, that I'm, I'm pretty good at.
And, and I, I'm shocked at the copythat it puts out when it's writing
(22:52):
sales pages and stuff, but, so Ijust make sure I, I arm it with
the knowledge of who is it for?
Um, why do they, you know,what problems does it solve?
Why are they gonna buy it?
And then get really specific onit, on anything that you wanna
make sure is in that sales page.
So if there's a particular guarantee,tell it exactly what you want.
(23:13):
'cause it will make stuff up.
Uh, and it'll make up guaranteesand all kinds of things.
Um, so be specific.
Um, and if you're, if you spend alot of time writing sales copy or
maybe you work with another toolto write sales copy, you can just
dump your copy right into the bot.
Say, here's the.
Here are all my headlines and bodycopy that I wanna put on my page
(23:34):
and then, you know, give it somegeneral information if you have
choices of colors or design choices.
And then just set it looseand then it will build it.
It's so cool.
I want to dive in.
I mean, I, I, I wish I did thisbeforehand, like actually built out
funnels and all that stuff, but I knowwhat I'll be doing later, uh, after,
after a couple calls because yeah, I'mlooking at this and I'm just imagining,
(23:55):
I'm like, wow, you can literally.
I guess what I would probably start,if I were to think this through,
I would probably have it architecta structure for me of all the
components I, I'm imagining out loud,
Y Yeah.
Yeah.
You can talk with building to tryto work through those details or
you can, it's probably better toshow up ready to, like if you, if
you know what you're gonna sell, youknow what you want in the funnel.
(24:17):
Um.
Yeah.
You know, and then you just giveit so those explicit instructions
and then it will build it.
Yeah.
Yeah.
Oh, this is cool.
Okay.
I mean, this, this opens up so manypossibilities and like you said, uh,
not only can you get up somethingrunning within an hour or so, but like,
it could be, maybe that's the V one orMVP, it could be the full blown thing.
(24:40):
Who knows?
But the point is, you now can get liveand get some real time feedback way
faster than you ever could in the past.
Yeah, and, and the way we're designing it.
Is that, um, this gets your businesslaunched and, but it can still run a very,
very large business on our infrastructure.
And if you get to the pointwhere you're, you know, you're
(25:00):
just absolutely crushing it.
You got millions of visitors, you know,you're like, dude, you're, then what we
can do is we can migrate your app ontoits own dedicated infrastructure, um, and
then even open it up for your coding teamto d dive in and start getting hands on.
Um.
So that's sort of the expansion plan.
Once, if you start getting reallybig, then we'll, we can migrate
(25:22):
you into your own infrastructure.
Very cool.
So you have full control then?
Yeah.
Of everything you create, youget the code and all that stuff.
You can migrate it out if you need to.
Yeah, absolutely.
Yeah.
You have full access to the source code.
Um, and I, I mean, we're gettingthat a little bit technical,
so Yeah, you can connect it up.
There are services that youcan connect to Buildy, where
(25:42):
it will store all of your code.
Uh, called GitHub is, uh, for those,if those, someone doesn't know
what that is, but, um, but you canconnect it to your GitHub and then
it puts a copy of all of your code.
And then any change you make tothe code is also deployed into
your own personal GitHub, so youhave got a copy of everything.
And that's, are there any other, I'mthinking of any possible technical
(26:05):
hurdles that we could talk through herejust to kinda have the awareness, you
know, give, give folks the awarenessof, of what they might run into.
So GitHub's a good one.
'cause you see that used.
All the time.
Yeah.
Are there other databases or otherintegrations that you think would be
W
what we try to do is we try totake care of everything you could
(26:25):
possibly want all in one place.
So you don't need any of those outsidethings, but you can bring outside tools.
Um, they're called APIs.
And so if there's a particular,let's say you wanna use a search
tool to search Google, for example.
you can go find an outsideservice that does that and bring
the API to build and say, Hey.
(26:46):
I want to use this to searchGoogle and then it will do that.
Um, and this is, um, you know, a bigreason why right now we're also, we're
raising a bunch of funds, so we're, we'reabout to start a round of fundraising.
Um, because what I envisionfor building is that even.
There'll be no need for any integrations.
Like, we'll haveeverything under one roof.
(27:08):
So if you want a voice app, wetake care of the voice you want.
Um, you wanna do searching or, uh,uh, being able to grab stuff off
the web, we just do it for you.
Um, so that you can, you could useAI to build fully AI powered apps.
Um, you know, text messaging, voice,whatever it could be that you wanna build.
(27:29):
I want build to justhandle everything for you.
Ooh, man.
That's what I was gonna ask.
Yeah.
What's the future look like?
And that's a pretty dangawesome, powerful, powerful hub.
yeah.
That's the, that's our next iterationwhere literally, you know, there'll be
very rare use cases where you won't havethe, the building won't be able to do
what you want right out of the box, so.
(27:51):
Mm-hmm.
Where, uh, I'm curious, 'causeyou mentioned fundraising.
Yeah.
So this is, this is kind of differentthan stuff you've, 'cause you
know, we, we've been in the samekind of vein, digital marketing.
Um.
Coaching expert kind of stuff.
And it's definitely a whole differentworld than, uh, fundraising,
you know, and, and capital.
'cause you know, I've, I've workedwith some companies now and that, and I
(28:12):
could see how things operate differently
I've been a bootstrapentrepreneur all these years.
Um, you know, only using my owncapital and, um, you know, and,
and basically building businesseson a micro budget and then scaling
'em off their profit basically.
Um, and, um, and right now.
I need to move fast.
(28:33):
And, um, so in order to movefast and to le to get enough
leverage to grow fast enough, um,I'm bringing in outside capital.
Yeah.
So,
Awesome.
I wanna be the, one of the, uh, youknow, looking at these others, um,
we just launched, like, we literallyjust opened the doors to, uh, version
one of Buildy, um, uh, just last week,
(28:55):
Oh, was it last?
I didn't realize it was that.
we just did it.
It's been, um, uh, it'sbeen quite something.
So, uh, we just launched version one.
Um, and it is awesome, uh, but tomake it like, have everything I want
in it, that as we're talking about itdefinitely is, and I wanna do it fast.
So takes a bit of capital.
Absolutely.
And I think it, it shows likewhen you know how to dial in a
(29:18):
business, like you said, scalingwith the profits of a company.
It's what I've always done too.
But then when you get some capital,as long as you can control the,
the, the direction of the companyand you know, you can, you can
actually steer the ship still.
I mean, you're gonna be dangerous,
assuming we accomplished my missionand we crossed that chasm I was talking
about where we really do, um, uh, um.
(29:40):
Make this so that anyone,and that's my goal.
Like someone who, maybe not even abusiness owner, a, a kid that could
show up on Buildy and say, Hey, I wantan app that helps me with my homework,
and they could build it, you know?
that's where we're going.
Um, and I need to get there fast.
And, uh, um, you know, likethere's another company, uh,
in the vibe coding space.
(30:00):
Um, I think they're at about $2million in annual recurring revenue.
They just raised, Ithink, 11 million bucks.
At a hundred million dollarsvaluation, which is nuts.
And that's where, yeah, it's, it's such,and you're right, speed is, it's all
about speed right now, of course, likewe're in this very early stage of AI
where most people don't understand it.
They're for whatever reason, orthey're maybe not in it every day,
(30:22):
that's fine, but it will happen.
You know, more people are, every day arecoming, getting more privy to what AI
can do, what it is, and, uh, you know.
I feel like the market, you know, businessowners want to be on the leading edge
of things, so, which is why I wantedto chat with you about this topic
because it is such a great opportunity.
This vibe coding or whatever label itadopts, I think it will change too.
(30:44):
I agree with you on thatwhole vibe coding label,
Yeah, maybe we'll call it AI building.
I don't know.
I gotta, I gotta come upwith some name for it.
But, uh, besides.
Yeah, because I mean, you even say onhere, on, on the website, it says the
fastest, fastest way to build software.
So, you know, it's entrepreneursI know are looking for speed,
timeliness of the market.
(31:06):
Um, it'd be kind of cool ifthere was like even a research
thing, uh, built into it somehow.
Um, just thinking out loud, justto help out, you know, just like,
Hey, did you think of doing this?
And then it's like a little, uh,like a little bubble, a light
bulb or something in the corner.
Well, it's funny you say that.
My, my data scientist, uh, son ha, he,he and I were just talking last night and
(31:27):
he's, um, he, he pitched me on idea of.
Having an a, a research agent that willgo search almost kind of like, um, how
Deep Research works with, with chatGPT, but designed specifically to do
research for what you're about to build.
That's, uh, it's very in line.
I think your son's brilliant.
So yeah, you should do that.
because I was, I was like, I'm not sure.
(31:49):
I was like, ah, I don't know.
Are people really gonna use that?
And now hearing it from you.
I, I, yeah, he'll be happy to hear.
it at least.
Yeah, I mean, I just think of, because itgoes back to my previous question about
how do you, how do you direct or advisepeople to start and you know, like some
people just don't know where to start.
I think that's the biggest thing.
But then when you start to give 'emideas and little breadcrumbs of what
(32:10):
people might be looking for onlinein research groups, um, how to solve
problems in their current businessmaybe, or their, or their clients.
It just takes a few ideas.
And then I think the light bulbs startturning on, on how AI or building in
this case can be used and leveragedfor like all sorts of things.
Yeah, and one of the things that it's kindof, it's awesome, but a problem at the
(32:33):
same time is that build builds everything.
So.
Right.
You know, and that's not an easymarketing message to try to put out there.
Right?
But, but even like, let's say,I don't know, let's say you're
hand making mugs at home, right?
You're a crafty, um, housewife, uh, whojust loves to do ceramics and make stuff.
And if you wanna sell something onthe internet, you know, I mean, I
know Shopify has made it easy, butit's still a bit intimidating to get
(32:57):
your stuff launched and out there.
Um, but now you can just go to Buildyand say, Hey, here's a picture of my mug.
Here's how much I wanna charge for it.
Launch my website and it's done.
And then, yeah, and that could be shared.
However, you know, of course there'smarketing and all that, but that's,
I mean, the fact is now you have adestination, a place of your own that
you can own, you know, your own, your ownplatform or even build your mug platform
(33:22):
if you wanted to, to be, you know, thenew version of, uh, Shopify in a way.
There you go.
There you go.
There's all sorts of ways.
You know, and I'm shocked it, I,I heard a stat, uh, last week that
it was 20, a high, 20 somethingpercent, may I say 27%, um, of
businesses still don't have a website.
I did not know that.
(33:42):
That's nuts.
Yeah,
yeah.
Of small businesses, I guess I should say.
But yeah.
So if anyone watching listening, just,just go to Buildy, make your website.
At least, even if it'sone pager, it'll be done.
So that is my goal.
I, I wanna empower millions ofentrepreneurs to go from an idea in
their mind to something deployed live andready to go in, you know, in, in minutes.
(34:06):
That, that's, that's my goal.
What do you think will be achieved?
People, people need to, I feellike with AI you need to have
your hands on AI and experiment.
So like what would you tell folks?
Like, what's the aha moment or what'sthat outside of just, Hey, they're
gonna, you're gonna be like, make a newpiece of software or grow a business.
But I feel like there's a deeper thingof that shifts in someone when they start
(34:30):
to create something of their own with ai.
you know, for me it's being able to takethings that are complicated and difficult
and challenging to do otherwise, and itjust makes it easier, you know, like,
um, that app I'm build, I'm buildingan app for my customers right now.
Um, in fact, boy, I dunno if I, it's notdone, so I dunno if I wanna show it, but,
It's.
(34:51):
it took a manual process, right?
Uh, this manual processof going to Google.
Um, and there's fivespecific search phrases.
One to search Facebookgroups, one to search Reddit.
Forums and discussion groups and, uh,or, and school was one of them too.
Um, and you have to do that by hand.
So you search each one byhand, you scan the results.
(35:12):
You look for unique problems thatyou might find people discussing
that they are frustrated about,and you start to make a list.
For years, I've taughtthis process manually.
Um, and then it, uh, it is funnythat I didn't even think of it.
One of the customers said, well, whydon't you build an app to do this?
It's like, oh yeah, maybe I should.
(35:34):
Um, so, uh, uh, but it takes somethingthat would've been incredibly expensive
to try to go hire a programmer.
To do this.
And you could imagine like if you rewinda year or two ago, if you were gonna
hire a good programmer to go build atool like this, it's gonna take months
Tons of money.
(35:54):
a lot of money.
Yeah.
And here in like an afternoon, I'vetook, taken that idea and, and it
will be, I think I'm probably oneprompt away from launching this tool.
See, there's somethingyou just said there.
You're only one prompt away from Do.
You're right.
Like actually, and, and I think like towrap a bow around, at least this concept
(36:18):
is like, it's, it's the prompting.
It's, it's your, you gotta get outthere and just actually do it, you know?
And then, and then you start to see what'spossible, what comes to life of your ideas
Well, and the beauty of this is youdon't have to worry about making a
mistake because let's say you sat downand you spent 10 minutes building an
app, and then it doesn't come out right?
You get you, you haven't lostanything but 10 minutes of time
(36:41):
and you've learned in that process.
So I think the important thingis, is just to start using it.
Whether you use an applike mine or another.
Um, it isn't like the old days, right.
Have to spend months and like10 or 20 grand to then find
out my app sucks, you know?
Right.
You do a quick launch to maybe abeta group in an afternoon if you.
(37:02):
yeah, exactly.
For literally like a couple of dollars.
Uh, you could, you now could deployand test and find out, oh, maybe my
idea wasn't so good, and then you moveon to the next one, and you just keep
going until you find that one that
That's wild.
It's crazy.
It's it, it is a wild time to be aliveright now, especially if you have a
little bit of background in business,you know, and in marketing that helps.
(37:24):
Of course, maybe you have anexisting audience or platform
for distribution, like.
Then just start thinkingof what's possible.
Like you don't need amassive audience either.
It's just you're, start with yournetwork, start solving problems, right,
and then put it out there, get feedback,and that that could become a business
that could generate revenue, mayberecurring high ticket, look, whatever.
(37:44):
I
Well, I, I could giveyou a perfect example.
So, um, he actually wasa case study for me.
We just did a three day challenge, um, aweek or two ago, and he was a case study
I that helped me out during the challenge.
And his thing started out because hiswife is a nurse and she was complaining
to him about the, how, how much ofa hassle it was studying, I guess.
(38:07):
They do a lot of study.
They have to do flashcards and, and,you know, in prepping for trying
to pass the one big final test.
Um, so he built her an app, it, the,the weekly, um, like study sessions.
So she just uploads the PDF of whatthey're studying that week and it makes
(38:27):
a whole quiz for her, a practice quizfor her to just go through and practice.
And if, and if she gets ananswer wrong, it tells her where
in the materials to go look.
Um.
And, but that was just because hewas trying to help his wife solve a
problem, and then she told some ofher friends and then all, now all of
a sudden he's got users, you know?
An unintended business popped upoutta it, but, but it's a need.
(38:49):
I mean, yeah, I mean, I know actually afew other companies that do test prep.
It's a huge business just dependingon the, the space you're in.
So.
Yeah, that's a perfect example becauseI, I think that's the thing, and maybe
going, going outta here, you know,anyone watching, listening, like just go.
I mean, maybe go to a chat GBT and juststart throwing some ideas and say kind
(39:10):
of roughly what you you want to do andthe tech that you can use to build it
and have it maybe generate some ideasfor you just to get the wheels spin in.
That's usually where I start at least.
And yeah, you never know.
Start with your own problems.
Start with your family's problems.
You know, like you're gonna be ableto get those rich details more so
than if you're just guessing ofsomeone else's problems out there.
(39:31):
Yeah.
And you know, and I'm always a fan ofstarting a business in, uh, an area
that you at least are interested in.
You know, if you're, um, I know somepeople will say, oh, start a business
in something you don't care about.
I don't believe that's goodadvice personally, but.
Um, getting started is the easiest part.
It's that journey that happens afterwardsof problem solving and getting customers
and persisting through all that.
(39:53):
And if you don't, at least likethe business that you have built
and the customers that you serve,I don't think you'll succeed.
I agree.
And that's the, it sounds like someof your principles that you've carried
over from, you know, from years now.
It still applies here, andI agree with that because.
Things are changing.
You know?
Of course more people will get privyon what to build and all these things,
(40:14):
but yeah, when you solve something foryourself and something that you truly
can go deep on, I think that's wherenow you got some longevity and you
kind of can create a moat around whatyou're building as well and a community.
Has been great, bill.
So gimme a, gimme the scoop,exactly where they should go.
Um, to sign up.
Go use building.
Yeah,
Yeah, so just go to build ai.
(40:35):
So it's just build with a y, build ai.
Um, there'll be a chat box there,you chat with build, tell it what
you want, um, and it will build it.
That's cool.
And also you're on YouTube and stuff.
I know you're doing some cool stuff there.
Oh, yeah, yeah.
I, I have a weekly show on YouTubeand, um, you know, we're putting out
great content just for entrepreneurs.
So if you want some advice onstarting or growing a business
(40:58):
online, especially using ai, then,um, yeah, check me out on YouTube.
Awesome.
Bill.
Happy we did this, you know,over a decade of knowing each
other and, and, uh, hanging out.
So appreciate you man, and can't waitto jump into building myself too.
Let's do this again.
In, uh, not 12 years though.
Yeah, yeah.
Well go some capital, go have some fun.
We'll build apps togetherand we'll talk about it.
(41:19):
So
Awesome.
man.
You too.
See ya.