April 22, 2025 • 50 mins
Starting a podcast or creating content today can feel easy but also confusing. There are more options and tools than ever before! On this episode of Hustle and Flowchart, I sat down with Jacob Gooden, the guy who makes sure our show sounds and looks good, and who helps all kinds of creators with their podcasts and content. Jacob has years of experience running podcasts, editing content, using smart tools like Descript and Castmagic, and guiding new creators on where to focus.
You don’t need fancy equipment to get started anymore. In our talk, Jacob shared his journey from wanting to be a podcaster for years, sitting on an idea, to finally launching his own podcast. We covered how to figure out your “why,” how to get content ideas out of your head, which tools are the easiest to use, and how staying consistent can help you reach more people.
Whether you’re a solo creator, a business owner, or just someone who wants to try making a show for fun, this episode breaks down what you need to know. We also talked about why you shouldn’t worry about being everywhere, how to scale your workflow, and tips for getting help as your show grows.
Getting Started as a Content Creator
Jacob Gooden explained that now is the easiest time ever to be a content creator. Phones in our pockets work as cameras and microphones. Free and cheap apps do what once took expensive studios. But, with so many tools and platforms—TikTok, podcasts, blogs, YouTube, and more—it can make your head spin about where to start.
Key points:
- Use what you have. You don’t need a giant budget to start.
- Try different things, see what sticks, and learn as you go.
- Commit to starting, even if it looks rough (“start ugly” is the motto from Chris Krimitsos).
- Phones work great to record your first episodes or videos.
Finding Your Why and Picking the Show Type
Before you make your show, get clear about why you want to create and what you’ll talk about. Jacob shared how he sat on a podcast idea for years, thinking about different topics. He didn’t want to make just another “people talking on a couch” show. During COVID, old friends inspired him to finally start a podcast about being homeschooled and how it shaped who he is now.
Takeaways:
- Ask yourself: Why are you making this show? Who should it help or connect with?
- Be honest and specific with your purpose. Jacob's current podcast helps other homeschoolers, parents, and anyone curious about homeschooling.
- Your show’s goal can change over time. Jacob’s podcast got deeper and more meaningful as he produced more episodes.
- It’s normal for your first ideas to change. Keep checking in with yourself about your intentions.
The Best Tools and Gear (Without Breaking the Bank)
Many people wait too long to start because they worry about not having fancy gear. Jacob and I both think you should just start with what you have and upgrade as you go along.
Important advice:
- A phone is enough to begin recording both audio and video.
- Use free or budget-friendly apps like Riverside.fm, Zoom, or the built-in camera app.
- “Start ugly” and don’t worry about perfection.
- If you want to upgrade, get a better microphone (Jacob likes the Shure MV7) and later a dedicated camera, but the phone is great for most people.
“Just pull the thing that’s in your pocket, your phone, and start figuring out how to use this to make something—that’s what’s incredible,” Jacob said.
Easy Editing and Workflow Tips
Editing can feel hard when you’re new, but with tools like Descript, it gets way easier. Jacob walked through his editing process and shared some tricks:
- Descript lets you edit audio and video like fixing a Word doc. Delete “ums,” filler words, long pauses, or bad takes quickly.
- Recording your show into Descript or...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Are you thinking about creatinga podcast or a YouTube channel
and maybe you're overwhelmed.
I mean, where do you start?
Is it the content, the gear,the tools, uh, hitting the
record button today, we'regonna break all that down.
I brought my producer, JacobGooden onto this podcast.
He's the one that literallywhen I hit stop, he just
makes the magic work.
(00:20):
So he is gonna break it all downand he is gonna simplify it,
and you're gonna have a plan.
So let's dive in.
All right, we're doing this again.
Professor Gooden.
I dunno why I called youprofessor, but the homeschool,
my maestro himself.
Uh, no.
Uh, we're doing this again.
(00:40):
Uh, this is what, second time Ithink, or maybe third you've been
on.
Yeah.
Second time, I'm like, okay,so you are the man behind the
scenes of at least my show.
But you are front and centerof your own show and you help
so many other folks with theirpodcasts and, and YouTube content.
So Jacob Gooden everyone justgotta bring you back because
(01:02):
yeah, you literally run theoperations after I. Hit stop
on recording here with people.
And, um, you, and obviously youknow, Brooke and Katie all collab
together, but you're the, you'rethe guy who's basically looking at
this God awful footage sometimes.
No, I'm just kidding.
You're like
going through it.
bad.
(01:24):
But yeah, no, I, I love to chatwith you because you, you're in
the weeds of what the latest andgreatest is in terms of podcast
production, YouTube production,even the marketing side too.
Like what these platforms likeYouTube, Spotify, apple and
Beyond are all doing, but alsothe tools like smart tools
like Descript and Cast Magic.
(01:44):
And I know you're using Delphifor some stuff and probably other
ones, I don't know Opus, but like.
I guess like how,how are you feeling?
Uh, the, I don't know, like,uh, where are you at with
things right now, Jacob?
Well, I'll tell you this,Joe, it's never been easier
to be a content creator.
That was like the time, but it'soverwhelming because there's like
(02:04):
1,000,000,001 options of like, youcould do this and you could do that.
Is it a TikTok show?
Is it a, is it a podcast?
Is it a YouTube channel?
Like what, what is itthat you want to create?
What is it that youwant to be as a creator?
And so, yeah, it'slike overwhelming.
So hopefully.
I can maybe shed some light on like,Hey, you're thinking this line.
Maybe we should, maybe weshould head down this direction.
That's kind ofhopefully what I can do.
(02:25):
That's, I don't know, that's whatI like to do is just throw ideas at
the wall and be like, okay, let's,let's see what sticks and I think
this is the best place for it.
You know?
Well I think we both, yeah,you got great perspective.
'cause you work with a ton ofclients, like ranging from, well,
myself for like, what, six years?
I don't know how long it's
It is.
Yeah.
I mean, I got started with youand Matt back, back in the day.
That was six years ago, butyeah, I. I run the gamut now.
(02:48):
I was like, I work on an RV podcast,I work on a lacrosse podcast.
I have my podcast.
It's all about beingan an a homeschool kid.
Um, dating, we justlaunched the TPE podcast on
therapeutic plasma exchange.
Like the, you know, itruns the gamut of like,
anything and everything.
I worked in Web3 in tech and, youknow, comedy and, you know, so
(03:09):
it's a little bit of everything.
And that's the thing, it's likeyou have a music background,
so you're a creative yourself.
You've uh, you've beenin the barbecue space.
I just always gotta bring upbarbecue because I love it.
I'll be in Texas next week, soI'm definitely getting some, uh,
get some brisket.
Heck yeah, I know my spots,but yeah, like I, I like
(03:29):
the conversations you andI have about the media.
You made a great point, whichI want to go through, is like,
it's never been an easier timeto actually create content and
make something of yourself.
You know, put your voice out there.
There's so many differentmediums now, like.
New ones, existing ones that arekind of having new shape shifter
moments, you know, like podcasts,going to YouTube for instance.
(03:51):
You have great insights there.
But also, um, like the why,because that, that's like, you see
the spectrum of different shows.
You have your own show.
It's like, oh, why even do this?
Like, why would you have this?
Or, and like, how can it look like,how can it be packaged up and done
consistently for the right reasons?
So I kinda wannajust talk about that.
Maybe we start there is.
(04:12):
Yeah,
Yeah, I don't know where, whereyou want to pick up there.
Yeah.
I think the why is reallyinteresting because for, I mean,
since before I even worked foryou, I, I was like, I'm gonna
have a podcast, and I boughtthe microphone and I sat on it
for, I mean, what, five years?
Something cra I mean,it was longer than that.
I had it before.
I sat on it for like sevenyears just thinking about like,
(04:34):
what do I want my show to be?
I came up with all these ideas,I could do this, I could do that.
I was like relating intothe music industry, so I
was like, I'll do music.
Industry news.
And then I started workingfor you and I was like, I
could do editor type stuff.
And then, um, duringCOVI, I had this idea.
I I, I got lonely duringcovid, like most of us did.
And, um, and I startedhaving conversations
with childhood friends.
(04:55):
We all grew up homeschooled.
And we would have theseconversations about like, what it
was like growing up like that andthen now being an adult and what's
changed and who are we as peoplenow and, and, and all this stuff.
And so within that, itsparked this idea of like.
Oh, this might be the thing.
This might be the podcast.
Right?
And then it was like, okay, what'sthe intentionality behind it?
(05:16):
Because I don't wanna just like.
Be a bunch of people justsitting on a couch like
yapping about nothing, right?
Like we need to have somekind of driving factor for it.
And so it, it kinda was like,okay, well let's think about that.
And it took another fouror something years to,
to like flesh it out.
But it, you know, I tookway too long doing this.
I'll just, I'll just be honest.
Um,
(05:36):
It happens.
but, but it kind of landedon this space of like, okay,
I wanna talk about the good,the bad and the ugly of
homeschooling and what that means.
And I wanna shareindividual stories.
About your experience, um, whatit was like back then, what it's
like today, how it's shaped youinto the person you are today
with the intention of like, yeah,it's like a support group for
(05:57):
other people who went throughthat, but also for people who
are currently going through that.
Okay.
Does it get better?
Are you having a toughtime for parents?
Kind of looking at itand making decisions.
I've interviewed my parentsand we've talked about the, the
mistakes they made, but alsothe great things that they did.
Um, so anyway, I say all thatto say like the intentionality
behind it became very.
And it's changed evenwithin the last, I've been
(06:19):
going for nine months, Ithink now with the podcast.
So it's, it's shifted even tobe like, okay, we're starting
to touch on deeper topics thanmaybe I initially wanted to.
We're talking about deconstruction,we're talking about like, you know,
uh, heavy stuff that maybe needsa little bit of therapy sessions.
Yeah, exactly.
Parenting, we're talkingabout all this stuff.
That's, it is veryheavy topic sometimes.
(06:39):
Not always.
We, we also touch on the funlaugh, laugh at it, cringey,
homeschool stuff, but.
was this intentionality oflike, let's find the spot.
And so that's when I work withpeople like yourself, like
with working on an RV podcast,like figuring out what is the
reason you're doing this, andthen like, let's, let's find
the space for that, right?
(07:00):
Where's the packaging fit the best?
Is it a podcast?
Is it a YouTube channel?
Is it a TikTok account?
Like.
It might not be any of those things.
It might be a blog.
Who knows?
We have to find that space.
That's the, that's the first thing,and then you can go from there.
I guess podcast, would you saypodcast is like the best way to
capture, because I, when I thinkof content, like, I'll just give my
(07:24):
thought on it really fast, is I. Andhow I've coached a lot of people is
like, Hey, you want to capture it?
At least, you know, audioand video, high quality.
We're using Riverside FM right now.
Is it perfect?
No, but no, no program is,you know, and make sure your
equipment is compatible.
That's also something that weall learn along the way, but,
(07:44):
uh, the, I think of like capture,how do you, high quality capture,
whatever the thing is that youdecide that you're gonna do.
And then, um, know that thatcan be turned into all sorts
of different types of content.
So like, in terms of thedestination, you know, if you
capture it well in, in like this,like what we're doing at the
highest quality, like 4K if youcan, because everything's on big TVs
(08:06):
now, even, you know, YouTube videos.
So just, these are all like thethings that I think about that
I know you've coached me on too,but like we've coached each other.
But are there any like, I guess likecore principles, like foundational
things that before someoneactually commits to it, like what,
what should they have in mind?
Equipment wise?
Software process?
(08:28):
That's a hard one to answerbecause everything is
a little bit different.
Right.
But, but I think the, we havea friend, Chris Krimitsos, he,
he has this like start ugly.
Philosophy and, andI'm, I'm with that.
My podcast is not super polished.
It's like sometimesit's recorded on Zoom.
That's just what'seasiest for my guests.
So I, I also have to, there's alevel to which you have to like,
(08:50):
meet people where they're at.
and so I think about like, yeah,of course you could go spend.
$5,000 and get a great camera anda mic set up and all these things.
Or you could just pull thething that's in your phone,
in your pocket, right?
Your phone, pull that out andjust start figuring out how
to use this to make something.
Um, and that I think is like,what's incredible is like,
(09:12):
this is why it's so easy.
You could literally makean entire podcast just on
this thing right here and.
There's apps of course, youknow, Riverside is fantastic.
Love Riverside Descript isone that we highly recommend,
like they're all in ones.
But even just like if it's justyou as a content creator, if you
don't wanna do interview stuff,like just use the camera app
that's built into your phone.
(09:32):
Like just do it.
And then yeah, youcould get a microphone.
There's of course, likewireless mics are great.
You can get wired mics.
I just upgraded my phone, sonow I can plug my, my sick
MV seven in directly into myphone if I want to, like I can.
Yeah, of course.
But this is a $270microphone, right?
I have, like we talkedabout tech issues.
(09:52):
I have like 150 to $200camera set up that just
wasn't working with Riverside.
Today I'm shootingthis on my iPhone.
Um,
And I would, I, I didn't see adifference quality wise, honestly.
This might even be better.
So there you
very possible.
taken.
Yeah.
So it, it is one of those thingswhere it's like, I also, like,
I used a $15 webcam for yearsof like shooting, just like my
(10:15):
tutorial content that I would douse internally with teams of just
like, I'm making loom videos.
Right?
Like I, I don't think it'salways so much about like, oh,
you gotta have all of the tools.
You can get paid, use what's free.
Get started, but, but once youwanna upgrade, I think Descript
is like the easiest video editor.
Um, it's also, if you have apodcast, it's like a fantastic
editor for that as well.
(10:35):
But if you, even if you wanna makeYouTube content, you wanna make
blogs, you want stuff transcribedlike you talked about, like you
setting yourself up to make thingslike six different ways is awesome.
It doesn't mean you have tomake it six different ways.
Yes.
you gotta capture it somehow.
And if you're gonnacapture it yourself or with
someone else, do it right.
At least in, in a way that works.
(10:56):
Exactly.
And that's why even likeZoom I think is great.
Just learn the right zoom settingsof like, Hey, I'm gonna record
audio separately so I can edit,you know, Joe's track and my track
individual of each other and makesure the audio quality is great, the
video quality is gonna be what it'sgonna be 'cause it's, it's zoom.
Um, but there's little thingsyou can do in there even to
like, pretty much everybodyknows how to use Zoom.
(11:17):
Yeah,
It's good enough, and thenyou can learn, like I have
videos on my YouTube channelthat were filmed in Zoom.
You could kind of tellhowever it's not the same.
Layout always, because I'll takethe time to go in and tweak it and
edit it and, you know, manipulateit a little bit, shape it.
Um, so yeah, it's not gonna be aseasy, it's not be as like, great
(11:37):
as something like Riverside that'sgonna, everything is independent.
It's, you know, a video editor'slike dream scenario where
like every file is independentand you can manipulate and do
anything you want to, anything.
Um, but when you're gettingstarted and you don't know
what to do, like just start.
Easy.
Just like use whatyou got, you know?
(11:58):
Yeah.
Well, like, so let's, let's talkabout this because we are, we
were saying how there's likedifferent types of podcasters
or content creators, let's justsay that like, 'cause Yeah.
I don't want to like narrow down andsay this is all about podcasting.
It's almost like this is creatingcontent, like you said earlier,
it's never been easier to do this.
And I wholeheartedlyagree with that.
'cause the tools are there,they're either free or
(12:19):
they're very inexpensive.
Or you have the tools likecapture devices, like phones in
your pocket and just start ugly,like you said, our buddy Chris.
there's all these different,um, ways that you can, you know,
obviously make the sausage, youknow, like, and there's a different,
different ways to inform it.
So.
There's like the solo creator type,which I think most people are,
(12:41):
or at least they start that way.
I mean, I was chattingwith a doctor on the.
I'll, I'll shout out the newTPE Blueprint podcast hosted by
me, which is interesting, uh,with a whole bunch of doctors.
And it's a great, it'sa fun show so far.
It's all about toxins and stuff.
But, uh, you know, I intervieweda doctor on there who's got a
very credible, high rated podcast.
(13:02):
He said he was in the top liketwo or three heart pod podcasts,
like cardiology type stuff,and he's like, it is crazy.
It's just me.
And it's like a slap together show.
And like we were talkingabout this earlier, Jacob
is like, you know, Dr.
Pimple Popper or, um, all theseother, like, I follow some docs
on there and you know, I watchtheir shorts and their videos and
(13:23):
yeah, they're all like super rough.
Yeah, I mean, like,background's horrible.
There's room sound, all this stuff.
They're not using a mic that'sattached, but like, you watch it
because the content's great and Ithink that's the, the heart of it.
So.
I don't know.
Talk to me about like howsomeone would get started.
Maybe a workflow mindset, butthen like, and then we can, we
(13:45):
can maybe follow up and say like,okay, if you have like a small
team, maybe how that differs.
But let's start with likethe solo person first.
Yeah, so I think, you know, I Ideasis where it all starts, right?
It's like you gotta have theidea for your video, for your
podcast, for whatever it is.
For me, I. I got a lot ofthoughts going on upstairs.
It's get, it becomesreally a jumble.
(14:06):
And so like, this iswhere AI is great for me.
Like I, I walk and talk.
That's what I do.
I record myself just sayingmy thoughts out loud.
I tried writing them down.
It sometimes works.
I'm just, I, I talk fasterthan I can write, um, kind of
Agreed.
Same.
And um, and so it's great.
So I use something like Otter.
(14:26):
Um, I think it's ai, but itmight be io, something like that.
Um, and ba basically I transcribeeverything I say and what's great is
like that transcribe transcription.
I have two options, then I caneither toss it, right, maybe
it doesn't, maybe I just needto get stuff outta my brain.
Or two, I can take thattranscription, I could throw
it into something like chat,GPT, perplexity, whatever.
(14:47):
I can just like distillthe information out of it
and be like, okay, whatquestions did I actually ask?
You know, and that's or whatyou know, or what was like the
main themes of what I did right?
And it'll chunk it all out forme and it'll say, Hey, you want
to like do an episode related on.
I talk a lot about likedeconstructing, real, deconstructing
religion in, in my podcast.
(15:08):
So like, here's the, here's thesix questions that you were kind
of like asking yourself and here'ssome of your thoughts on them
and here's, you know, whatever.
And what I can do then is like ifyou use something like perplexity
or even now chat GT has theinternet connected to it, right?
So like, the ability totake those questions and
say, okay, these are great.
Help me.
Find other questions thatare in that same vein, right?
And so like I build out kindof my questioning or topics
(15:33):
based off of that, right?
And it'll help me pull informationfrom like, Hey, find me some other
shows that talk about these typesof things that I can review, right?
It gives me all the links so Ican go back and reference them.
I think a lot of peoplewant the like, quick done
for you five seconds andI'm done kind of a thing.
I don't subscribe to that.
I'm like, it's gonna be a, it's.
It's a process, right?
You, especially at the beginning,you, you nail it down and you figure
(15:55):
it out and it gets faster over time.
So that's the other thing islike I can share great workflows
that for me take five minutes.
When you, when I started them,they took two hours to do.
Um, that's just what happens.
But once I have that idea, then oncego into content creation points.
So right, like, I'm gonna, Igot my guest scheduled, or I'm
gonna do a solo hit record.
Boom, we're going.
(16:15):
Record, there's gonna be 700 takes.
'cause that's justwho I am as a person.
I gotta do the intro sixor seven times alone,
pretty damn good right now, man.
So
Well, thank you.
Um, and you know, I am the editorof the show, so, you know, all
of my ums are gonna be taken out.
I'm gonna sound fantastic,Joe, yet to be seen.
Um, but, uh, but it, it,you know, recording over
(16:38):
and over and over again.
Like, you get, you gottaget used to the camera.
You gotta like.
You know, figure it out.
Um, but what's great islike a tool like Descript.
So let's talk quicklyabout Descript.
So what's insane about Descript islike I record basically natively
into Descript, or even if Irecord on my phone, like you plug
it in there, it transcribes it.
It's like editingin a Word document.
(16:58):
Um, it's absolutelyfreaking fantastic, but.
They now have this tool inthere that is like edit for
clarity or like take outretakes or something like that.
I don't remember exactly what it'scalled, but literally I can go in
and I can say, Hey, just like, lookfor the times that I said the same
thing over and over and over again.
So that intro right ofthe, you know, welcome back
to the show, da, da, da.
(17:19):
I recorded seven times.
I don't need all seven ofthose takes and I don't really
wanna review all seven of them.
Click that.
It'll give me the best one.
So it actually finds which one.
Oh, I didn't know that.
That's cool.
Yeah.
And if for clarity, I've usedher, I thought it just like cut
out the ums, ofs, pauses, but it
Yeah, so there, so I think there'sactually two tools inside of there.
I think there's edit for clarity,which will basically do a
(17:40):
rough cut of your entire thing.
Yeah.
I'm a little, I sometimes gethesitant on that one only because
like, I don't know, again,I, I like the process of like
Cut some good stuff
out.
Be like, ah.
now you can alwaysreplace it, right?
It's not, it's not destroyingyour original content or
your, like original recording.
Um, which is great, but.
I do, I, I don't know, I, I'mcall me old school when it comes
(18:02):
to that, but I, I like thatnow taking out the ums and the
ands and the, the filler words,like, that's a great use for ai.
It's like, yeah, let's, let'stake out all the pauses.
Let's take out all the gaps.
You can take an hour longof recording where you
know that there's gaps inthere where you didn't say
anything for three minutes.
Right.
And it'll just takeall that out for you.
That's, you know, let'ssave you that time.
That's, that's an easy thing to do.
(18:24):
But yeah, taking out the retakes.
Awesome.
The other thing that the scriptdoes really well is like you can
set it so that instead of completelydeleting something, it will, it
almost does like a strike through.
It looks like astrike through on it.
And so within the, the content,it'll just jump from before
the strike through to after it.
But if you wanna replaceit, just hover over it and
(18:44):
it'll say, replace content.
And you can just manuallydo it all yourself.
So that's what's nice is like.
You, you still have that abilityto, you know, kinda manipulate your
Vert
as exactly, revert back,all that kind of stuff.
You can replace things likeI look at like this show
right Hustle and flowchart.
So like the, the processof me editing it is,
(19:07):
there's usually two edits.
So there's the rough edit, whichis me just going through putting
some of those AI tools in place.
I don't do a whole lot just because.
Y you know, I could take anhour long conversation and
we could say, Hey, let'smake it 20 minutes, right?
Um, and really cut some stuff out.
But, but I like to do ita little bit manually,
but I, I listen two times.
(19:27):
Speed.
I'm just at that point andI do all of the rough cuts.
So all the spaces, all thewhatever, it's all taken out.
You know, I've already used AI toremove some of the filler words.
It depends on the client.
Some
So you start with the filler word.
Yeah.
Removal depending onthe client or yourself.
And then you go throughand do the two x speed.
Listen back as you'remanually chopping stuff up.
(19:47):
Yeah.
Yeah.
And that's mostly just like, youknow, let's say we get to a point
where like, I start coughing, right?
And like, we want that takenout, you know, uh, it, it's
gonna be taken out, that stuff.
And so from there, I havethis rough edit that's like.
Okay.
It's decent, it needsa little bit more work.
but for, for our process, I thenthat recording goes into cast
(20:08):
magic so we can start buildingout blogs and things like that.
We get to cast magic in a littlebit, but just so you know, so that
rough edit goes to cast magic.
Now it's the detailed I. Right.
So I'm gonna turn it down.
We're gonna go back to likeone time speed or, you know,
maybe I'll, I'll, I'll dabblesometimes in 1.25, right?
But more of like whatyou're actually gonna
listen to this thing at.
(20:29):
And that's where we're going throughand like, okay, this pause is too
long, this pause is too short.
Let's extend that like.
They tripped over this work.
Can we edit it to take out thetrip out and make it sound okay?
You know, also editing video isdifferent than editing audio where
sure.
with video, there's a lot moregrace for someone's tripping over
their words because you're, you'reactually seeing them do it right.
(20:51):
Um.
This is human nature, like it's
human nature, it's very natural.
And so you don't want itcut between like, uh, right?
Like, it just, it looksweird, it's funky.
Um, but, but with audio, youcan get away with a lot more.
So again, that comes backto deciding what your
content is gonna look like.
Is it audio only?
Is it video?
Is it.
(21:12):
What is it gonna be?
Um, and uh, so, so, you know,think about those things.
Be thinking about, you know, alsoif you have two camera angles, it's
a lot easier to take out a lot moreof the ums if you have, you know,
and then if you just have one.
Yeah.
Exactly.
You can flash to somebodyreacting to something, cut out
a bunch of stuff, you know,all those types of things.
These are all thingsto think about of like.
(21:34):
What do I want this to look like?
Really?
Now I will say this.
Hard cuts not a deal breaker.
I do talking head videos too, juststaring directly into the camera.
We're doing our thing.
There's a cut.
It's very obvious.
We do a little punchin, do whatever.
You know, it doesn't even haveto be, but like that's so.
Anyway, I kinda got off track there.
But yeah, so the second pastorwas that much more refined.
(21:57):
We're looking for all of thereally problem areas and sometimes
that takes like me highlightingsomething and being like, let me
put a comment or a note here formyself to be like, this needs work.
Right.
And I'll come back at a later time.
Right.
And that's, um.
So that's the second passis really just kind of that
like, let's refine this.
Let's get, you know, intros,outros, put in, let's find
(22:17):
the, the, the beginning.
If there's a, if there's ateaser, let's put that in there.
You know, all that kind of stuff.
And, um, I. Yeah, and usually, soa lot of times now that second edit
pass through, it's done after that.
And so, and then we're gonnaexport it and it's going onto
all the platforms, right?
So we're just gonna upload it.
Easy peasy.
(22:37):
If you've ever uploaded aYouTube video, it's basically
the same as uploading a podcast.
Like they look very similar.
It's just a little box says upload.
You just click, youput your file in there.
You're all good.
Script has, I know itnatively pushes to YouTube.
Right.
But I mean, it pushesto all sorts of places.
I've just ever reallydone YouTube and general
export,
Yeah.
So you can link all yourstuff inside of Descript.
(23:00):
Um, the only reason Idon't do that is just I, I
work with so many clients.
I don't, it's, it's just ajuggle to, to have all that.
So I just do it manually, orI do have, like, my wife works
with me, so her and I. Wepass off stuff all the time.
Duties and stuff.
yeah,
yeah, so it is kind of niceto like have somebody that can
say, Hey, like, can you just goupload these three videos for me?
(23:21):
And, you know, um, but if youdon't have anybody, you know,
it doesn't take that long.
You can just put it in there,walk away, do your own thing for
a little while, and you know, andthen in the meantime, now we can
go into cast magic if you want.
Or if you've got questionson this script, let me know.
I mean Descript, if we justlike, I guess wrap a bow around
Descript, you can capture there.
You know, that's one way to capture.
(23:42):
Another way is, you know, we'reusing Riverside fm. It is a
different program and some ofthe editing features you're
talking about are in Riverside.
They're just not asin depth, I would say.
Like they don't go as inthe weeds as Descript is
like full-blown editor.
All the options like.
I would say, yeah, likethere's the capture side.
(24:02):
I guess even pre recapture, justto kind of like roll back even
further is, you mentioned otter.aiswear by, I swear by it as well.
You know, like just get it outtayour brain, whatever that is.
Like, I think this helps formany solo content that you do,
where it just gonna, it's gonnahelp you clarify your thoughts
and put 'em in a structure.
Um, preparing for guests,like I know you use this to
(24:26):
prepare for guests like youwere kind of describing.
Um, I do it as well, like I'llhave more, I guess, you know,
notable type characters thatI have on the podcast that
have like some web presence.
We'll just say, you know,they got news about 'em, they
got a website and all this,like, background research.
I still go to, uh, Otterusually first if I remember.
'cause I'm not perfect either,but like, yeah, I'll, I'll take a
(24:48):
little 10 minute walk or somethingaround my house or outside.
Talk about what I would liketo talk about with them.
But then I, um, yeah, I take thattranscription from Otter Throat
to chat GPT, and you know, toget in the weeds on chat, GPT,
you could even make a project inthere that has instructions around
your podcast or your content.
(25:08):
So I have one for Hustle andFlowchart that basically says like,
yeah, anything in this thread withinthat, that, that, um, project.
Just know that this is gonnahelp me prepare or develop some
content around the podcast.
So it's gonna know kind ofthe topics, the types of
things I wanna talk about andthe structure of the show.
So it'll give me some pretty damngood outlines of the show flow.
(25:30):
Also potential questions, andthen I can layer in any research
and then just enhance it.
Enhance it for further.
Yeah.
and that's usually what I'mlooking at during the show is
something in chat, GPT or in adock usually pulled from there.
Yeah.
That's also why I love perplexitytoo, is like it has that kind of,
it will show you the resources thatit pulls from if you wanted to, if
(25:52):
you wanted to search the web andyou wanted to pull stuff, I knew
chat BT could do that as well.
I right now I'm a hugeperplexity person.
I also use chat Chip Petitfor a bunch of stuff too,
but, but Perplexity has beenlike, I think it, I think the
research at Perplexity is betterthan some of the other ones.
I think Gemini's catching up.
Yeah.
yeah, Jim.
And i's getting really good too.
I mean, they're all like this.
This is just the game withai, like you just gotta.
(26:14):
if you, if you're beginningthis and you're like, I don't
even know what, to just pickone, it doesn't really matter.
Like, just pick one.
I would say Chate,perplexity, Gemini.
That's the order I would go inas far as like popularity goes
and what you wanna pay for.
Like it's 20 bucks a month.
Start free.
Just, just do it.
I do a lot of stuff on free chat.
Chat,
They all have free tears.
Yeah.
Exactly.
(26:34):
So that's, that's something tokeep in mind too and like, and
even as we get into the castmagic stuff of like, yeah, cast
Magic is another paid tool.
Everything that we do in CastMagic for this show and for the
TPE blueprint, like I do allof that manually in chat, gt
and perplexity for my podcast.
So, because I look at the way,this is how I view cast magic,
(26:55):
if you're not familiar with thetool, it's basically you can submit
your transcript or we submit avideo, um, it transcribes the
whole thing and then it helps us.
Build out all of our blog posts,titling, all that kind of stuff.
So it's pulling directly fromthat content that we submitted
and saying, Hey, here'swhat you guys talked about.
Um, we have custom promptsin all of those places, so
(27:15):
we have like our blog posts.
We know we want it tobe X amount of words.
We know we want it formattedthis way, we know that it doesn't
need to include these words.
Right.
So it builds that out for us.
Titling, we have a structureof this is how we like the
titles of our episodes.
It does that for us, you know,and so all of those things,
but it's all built in there.
It's one click of the buttonsubmitted, it goes off and
(27:37):
does its thing in magic ai.
I do all that manually for like myshow and some of the other shows.
It's like I have prompts savedand I know I can build projects.
Um, sometimes I'm just lazy anddon't feel like it, but, but I
can, I can have these conversationsthat are a thread of like, Hey,
it's this specific topic, it's thisspecific episode, and I'll just
manually input all of my prompts.
(27:58):
And I love the canvas feature insideof Chat GPT because I can edit it
and I can, you know, with my ownwords, my own language in there
and I can resubmit it and say, Hey.
Is this good?
Did I fix it?
Did it, does it sound better?
And sometimes it'll say, yeah,and sometimes it'll be like,
actually, I think you shouldchange this back, or you should
like actually adapt this.
I see you want it more like this.
(28:19):
Here's another version of it.
You know, that kind of thing.
But, um, anyway, so I say thatbecause if you don't wanna
pay for a bunch of tools, youcould still do it for free.
You just create some good prompts.
Here's what I like to do for promptcreating, not to go too off on
the weeds, but prompt creating.
I will do a, when I start witha new show and we're looking at.
(28:39):
What do you want for show notes?
I'll sit down with them and wetalk about, okay, what do you,
whose show notes do you like?
Okay.
Do you want it simple?
Do you want it clean?
How many links do you want in there?
How many, you know,do what do you want?
Do you wanna pushproducts or promotion?
Do you want, like, whatdo you want in there?
And so as we dial it downmore, some people like quotes
in there personally, not afan of that, you know, so, but
(29:00):
anyway, so we'll figure out,here's the list of things.
I can then go into somethinglike Chacha piti and I can
say, Hey, I wanna build outshow notes for a podcast.
I. Here's the things I want.
Here's, you know, maybe some samplecontent that I've written, um, or,
you know, or my client has written.
Sometimes they'll send me like, Hey,this is what we've done in the past.
We really like it.
We just wanna like, update itsomewhat and just ask it questions.
(29:24):
Like a normal human wouldjust be like, Hey, can you
like, make this better?
How would you make this better?
What would the, and then youfinalize it by saying, okay,
I really like this piece ofcontent that we've created.
Make a prompt so that when Isubmit a transcript to you.
It will create show notesthat look like this.
Yes.
It spits it
way to make up.
it gives it to you.
It will do all of that work foryou, and it'll write it in the
(29:46):
language that it will understand.
Okay.
Done.
And then I save that.
Yeah.
And then I save that and I putit, I have a clipboard for all
of the different shows I work on.
Right.
So it's like, okay, I amworking on hustle and flowchart.
Well, I guess we have cast magic,but I'm working on RV life.
I'm working on.
The ride.
I'm working on Xhomeschoolers club, right?
I have all of these promptsthat are uniquely designed to do
(30:07):
each of those shows, and I sharethose with my clients as well.
They have access to all that.
And what's cool too is a lot ofthem, I mean now Chat, GPT has
like, you can share your threadwith people so then they can go
and interact with it as well.
So, you know, I have clientsthat they don't want me to
build a blog post for them.
They wanna do it themselves.
Great.
Here's the link.
You can ask it
(30:28):
'em the bones of something.
Exactly.
So that's, you know, I
Brilliant.
it, it just is like agreat, it works great.
It's, it's like one of those things,and, and I, we can get into the
ethics of AI if we really want to,but I just, you know, I look at it
like I'm submitting my own content.
I'm not asking it to go like,Hey, I want to copy word for
(30:49):
word, this person's style.
I wrote something.
I'm using my stuff.
This is my content.
I'm just asking you to retoolit and help me make it better.
I think that's, I mean, whatyou're describing is it's not.
It's not stealing thecreativity of the human element.
It's, it's basically, it's helpingyou just formalize it into a
(31:09):
structure that you're also askingit to do, like you're saying
what you want and, and it's justarranging the content that you've
already recorded or you've providedit in some way and, and putting
it in a way that's gonna be, youknow, easily readable and, and
di digested best by someone else.
I mean, that's.
What you described is exactly howI make a prompt and just like I'll
(31:32):
recreate that just really fast isessentially like, and do this for
anything in your business likechat GPT, yet you can essentially
describe what you're looking to do.
You can brain dump directly inthere, or you can, you know,
from the otter Description oryou know, transcription that
is of whatever brain dump.
But then it's like, yeah, youmold it, you, you talk to it back
(31:53):
and forth like a human, like yousaid, just like basically keep
refining it tighter and tighter andtighter to the point where you're
like, damn, that's pretty good.
You know?
And, and you can write inthis style of your voice or
someone else's voice if youwant to, or make it shorter,
concise, word length, whatever.
And then at, at the very endof that conversation to say.
Now all that information thatwe, you just heard me give you,
(32:16):
basically make that a prompt.
I can use it again for anotherepisode or whatever other purpose.
And dude, I make somany prompts like that.
And then, yeah, the factthat you're organizing it,
you have like a playbook foryourself and, and every client.
Brilliant.
And the fact that you're sharingit with them, I think that's
something that everyone can do.
Because like, yeah, I think thething with AI is like, don't ever
(32:37):
lie that you're not using ai.
I mean, it's a tool.
All it is is a tool.
It's augmenting usin a way, you know?
I bring that up when Italk with my clients.
Say, Hey, I use it for this.
I use it for X, Y, Z.If that's an issue.
Like, we need to talk about it.
That's, that's just part ofnow the, the business, right?
It's like we use this,that's why, this is why
this is what we do with it.
(32:58):
This is why we'resubmitting it here.
You know, if you don't feelcomfortable sharing it there, okay,
that's fine, but like I need toknow so that we can change things
up, but we can do it differently.
What does it look like?
You know, so I just say that tosay, 'cause I have a lot of friends,
we talked about music business,you know, I, I have friends who
are artists and creatives andlike, it's a big threat to them
(33:19):
and they're very scared by it.
So having those conversations withpeople is very important right now.
Um, and just don't like, shoveit down their throat just, just
to shove it down their throat.
Like let people get their.
Naturally, you know, a lot ofthe people I work with, they
were handwriting their show notesbefore and now they're like,
oh, I can do it so much faster.
And yeah, they're still gonna goin and tweak it 'cause they enjoy
writing, but they're like, I canover already have submitted all of
(33:40):
my stuff and it just gives me theoutline and take it and run with it.
And that's the key thing.
Yeah.
It's like there's a, I think thecreative side, I definitely, you
know, I, I would probably arguethat a lot of people got lazy or
like, there's, I mean, there'salso a new wave of creativity.
You can't argue that it'snot a different form of
art, of some sort, whatever.
(34:01):
I mean, I'm not gonna, youknow, I'm not the one to debate
that because I'm, that's not mylifestyle of, of creating art, but.
It's definitely a threat,but at the same time it opens
up a lot of opportunitiesjust like any new tool does.
So yeah, it's the whole thing likestart adapting at least your, your
other pro whatever process you can,and know that AI can be a tool to
(34:22):
enhance what you're already doing.
Yeah, absolutely know, knowwhen to be human and know
when to use a computer.
That's kind of, that'sthe way I kind of look at
it is like, is like that.
So, um, I don't know, do you wantme to jump back into cast magic
of kind of like what we do there?
I mean, I kind of explained it,
You kinda, you got it, man.
And, and you know, there's, we'vetalked about cast magic before
in the episodes too, so you canalways, you know, search in the
(34:44):
search bar, look for cast magic.
Um, and talked about that.
I would say, let's see, like, justto kinda wrap this up, because
you could scale this up or down,like you could do this as a solo.
Content creator.
And also if you have a smallteam, obviously you can share,
you know, like chat, GBT like yousaid, you can share, uh, threads,
um, could, you could, uh, youknow, pair up on the account even,
(35:07):
you know, like there's ways tohave business account on there.
Um, whatever it is, cast magicand, you know, get them in there.
And I would say starttraining others.
That's, I think that's my, my tipfor anybody creating contents.
Like get good at the processyourself, just to understand
it and get your flow, but like.
You know, as long asyou can afford it.
(35:27):
I've just, I've just try to haveothers help, like, support you in
doing the, the production stuffand all that so you can focus on
really generating the best content.
And,
you know, again, it totallydepends on your situation, your
business, whatever you got going on.
But
Well, can I, can I add somethingto that too, as like a solo
creator, like my podcast is edited,produced, recorded, all of it is me.
(35:51):
Yeah.
I started off very much like, okay,I gotta be on all these platforms.
I gotta do all of this stuff.
I gotta make crazy thumbnails.
I gotta do all of these things.
And when I really scaled it downand I said, no, I'm gonna do what
I have the time to do right now.
This is a, for me, it'snot about making money.
It's, it's a labor of love.
Yeah, of course.
I would love it to makemoney someday, but it's not
where it's at right now.
(36:12):
That's okay.
What I look at is I go, amI having fun doing this?
And then what are the thingsthat I want to add to it?
I added so many things so quickly.
I did a book club.
I burned out of doing a book club.
I was like reallystruggling doing content.
I was like, six months into it.
Like that was not a good, it wasn'ta good look to be honest, but
what I've realized is I'm like, ohyeah, no, I'm just gonna tack on
(36:32):
the things that like, I'm good atdoing X, Y, z, I've got that down.
Now we're gonna add the next thing.
And so I, I'm starting much more.
Simply from a perspective of like,I don't have a Facebook page, I
have a few social media accounts.
I don't post on all of 'em,I just have the handles, you
know, but I'm like, okay, I'menjoying this one right now.
I'm gonna focus there.
Um, but the main priority is get thepodcast out and get it on YouTube.
(36:55):
Those are the my twofocuses right now.
Um, and then I have a newsletterand those are the three things
that I really enjoy for my show.
It's just like, thoseare my weekly tasks.
Those three, nothing else matters.
We'll get there someday when I'vegot a team that we could be on,
like all of the social medias and wecan be putting out crazy blog posts
and we can do all that other stuff.
But I just, I had to simplify it andjust be like, okay, let's do this.
(37:18):
First
what are you usingfor your newsletter?
I use BeeHiiv.
So yeah, that was a recommendationI think from you or Matt
Wolf, and it is super simple.
It's super cheap, it's free.
They have a free tier.
Um, up to like so many subscribers.
But, um, even like I did the,the test of like the paid tools.
The paid tools are really cool.
(37:39):
You can do some of the thingsthat I was wanting to pull my
audience and do things likethat, but it's really cool.
It's just, it's very fun.
You can build out atemplate inside of there.
I'm gonna be honest, they don't pusha whole lot of like, AI stuff inside
of it, which was refreshing, right?
Like, I can go in and, andit is like, I can write my.
My post.
Um, and it's not coming through andsaying, Hey, we, we think you could,
(38:01):
you know, change this and whatever.
Like, nope.
It just is what it is.
Um, but you can build out allthe widgets and all the fun stuff
inside of a, you know, what anemail newsletter looks like and
it builds you a website as well.
So also like I have a website withall the back issues of my podcast.
Um.
Mm-hmm.
And it's really simple.
I'm, I'm learning it as I go.
So it's really just, it's alabor of love, of like, Hey,
(38:24):
weekly, it's a reminder.
Go listen to my show.
It dropped the other day.
Also, like, here's thethings I'm listening to,
here's the things I'm doing.
It's very personal.
It's just, you know,
it's just
the point.
And I think like creators.
Yeah.
Beehive.
I'm honestly probably gonna movemy stuff to Beehive just because
it's made for the newsletter thing.
Um, yeah, I know Matt.
Yeah, Matt Wolf.
(38:44):
He does, I believe he's,yeah, he's still using it.
I mean, I haven't interviewed,uh, Joe Stolte, who, uh, I think
might be the episode beforethis one, but he has daily ai.
Yeah.
And he said straight up, likehe has a whole email, uh,
platform, but he's like, it'snot made for creators like this.
He's like, beehive'sthe way to go for it.
So.
Yeah, and they have a bunch ofintegrations too, of like if
(39:06):
you do wanna get paid or likethat their, the way their ads
work is really cool, like I see,like I can advertise for mats.
Uh, newsletter if I want to.
Um, and it shows me how muchI would get paid per open
and, and all that stuff.
It's pretty transparent and it,it feels, it feels really cool.
Um, so I don't know.
I'm just experimenting.
I'm having fun with it, you know.
(39:27):
I dig it, man.
I mean, well, and I think thisis a good way to just tie it up.
And I like how you said like,you don't need to be everywhere.
Um, and I would agree with that.
I probably, yeah, I should have saidthat as well at the beginning, but
it's like, make sure you capture it.
Yeah.
Because you never know, uh,what, but like, either way you
want to capture great quality,um, video as part of it.
You know, you might not even bein the video yet, but it's like,
(39:48):
capture the video, just like.
Get yourself, you have all the toolslike your phone, like you said.
Um, just capturegood enough video and
exactly.
10 80 P, 10 80 p and above.
You're good.
Even seven 20, you'll be okay.
But yeah, you talked about, youhit on really quick, like just
to give people like the quick,like here's what's happening in
(40:08):
the creator space right now oflike, YouTube has announced that
like they, their highest watchlevels come from smart TVs now.
So that's something to keep inmind when you're making content.
Also, like keep in mindYouTube is the second biggest
search engine in the world.
Okay?
So like, you want your shitthere, it doesn't matter, um,
what you make, you probablywant it there, but also from
(40:28):
a podcasting perspective.
They are number one.
They, in February, they announcedthat they had a billion streams
or watches or however theycalculate it, but a billion
consumption hours of podcasts.
That's insane.
It beat out every other platform.
They're now number one,Spotify's number two, and apple's
number three like you have.
These are important things to know.
(40:50):
If you wanna be a content creator,where are the most people at?
Of course, there's alwaysriches in going and finding the
platforms that there's a reallysolid audience there that's.
You know, smaller, but, youshould just keep that in mind.
Just know that thatis, that is what it is.
And then from a Spotify perspective,they are leaning heavily into video.
They're leaning heavilyinto the creator economy.
(41:10):
They are going to build out, itlooks like, this is my hypothetical,
but it looks like they're goingto build out what is gonna be
like the next YouTube potentially.
I
I could see that.
Yeah, they've been, they'vebeen pushing for it for a
Little while now, and likeyou said, yeah, they got a,
the podcaster thing, you know.
They made a big push foraudio now video rolling out
(41:32):
already ad platform as well.
So, yeah, I, I thinkthose are the top.
Yeah.
both of them are committedto providing new tools.
YouTube, I think has a better, uh.
Monetization strategy, butthey are rolling out brand
new tools to podcasters, tovideo creators all of the time,
creating new ways to monetize.
If you are a course creator,they're launching a whole platform
(41:54):
to do that inside of YouTube.
Like there, it's just, and,and YouTube, I look at it is
like, it is your own personal,like direct TV in a sense where
like your YouTube channel.
It can be everythingthat you want it to be.
Your main videos, yourpodcast, your short content.
You have written content.
Now you can put paid content, youcan have membership in there, like
(42:16):
you can do a lot inside of YouTube.
I just, you know, youdon't have to rethink the
wheel too much, just like,
Just,
like figure out what you wanna make.
Like going back to thebeginning, figure out what you
wanna make and the modalityyou wanna make it and find the
platform that works for you.
Yeah.
And be consistent, you know,keep going out there and because
yeah, there's there cool stuffhappens when you put yourself
(42:37):
out there, we'll just saythat and connections happen.
Someone will just help you out, getyou in front of an audience, maybe
hook you up some sponsors or someway that, um, that you thought was
probably impossible, but it's not.
But you gotta, you gottajust put yourself out there.
So.
exactly.
Cool.
Well, dude, I don't know ifthere's anything, uh, well
(42:57):
shout out because I know you'rehelping a lot of cool people out.
And, um, a common question Iget is like, Hey, who, who?
Alright, how do you do yourpodcast and all this stuff?
I'm like, well, I, I don't,I, I, I show up and talk
and I like it that way.
But Jacob's a man, Jacob's aman behind the scenes doing
all this for not only my show,but others, like you said.
(43:18):
Um, but how, how can theycontact you and, and potentially
maybe sync up with you somehow?
Absolutely.
So on all the social platforms, it'sjust the Jacob Gooden last name is
G-O-O-D-E-N, and it's Jacob spelledwith C, not a k. Um, but yeah.
And if, uh, if people wannareach out to me, it's the
Jacob gooden@gmail.com.
I was gonna say too, foryour listeners, like.
(43:39):
If you guys want an hour of ofcoaching, I'm giving away free,
free slots for the first fivepeople who email me wanting it.
I'll sit down with you foran hour over a Zoom call.
We'll chat about what you're doing.
Just what, let's throw spaghettiat the wall together, right?
If you want help with the script,if you want help understanding how
to get your podcast posted, whateverit is, like we can chat about it.
(43:59):
Um, hopefully I can be of help.
Uh, and if not, maybe I canpoint you in the right direction.
Um, but yeah, so if you wantthat the first five people
who shoot me an email sayingthey want that, awesome.
Even if you.
Or if you're after that, if youstill want it, we, we can chat.
We'll, we'll still chat.
Um, but, uh, yeah, so there's that.
And then I'm gonna doselfish plug my podcast,
the Ex Homeschoolers Club.
I'm gonna link it in the show notes.
(44:19):
'cause you know, I, I really,Joe, everyone thinks Joe
runs the show over here.
I I really am the onewho runs the show.
Uh,
you're right.
Yeah.
Don't lie.
Um, no.
Link your and, and shout outyour email one more time and,
the Jacob Gooden.
Just the Jacob gooden@gmail.comand uh, yeah, reach out to me.
I'm, I'm always down toanswer questions and chat and
(44:40):
we'll jump on a Zoom call.
We'll email what we'll text,whatever, whatever works for you.
We will make it work.
Cool.
So yeah, link, we'll linkthat up and hopefully people
have stayed to the very end.
But either way, like you'llmake it apparent, make sure it's
apparent in the email or notthe email in the, um, blog post.
All right, man, I thinkmy brain's starting to go.
This is, this is great.
(45:00):
I appreciate you, dude.
Um, all the work and everythingand you making me smarter, at least
at look smarter on the outsidethrough your, your wizard editing.
So,
Yeah.
Well, thank you.
I mean, I, I have loved workingfor you and I think the greatest
thing about working, I, Ichoose who I work with very
strategically, and that is, I likepeople I can collaborate with.
And you said it earlier, findingthose people who, even if you
(45:23):
don't necessarily work for themor work with them, like you just,
there's a collaborative spiritthat we can, we can share, right.
And it's like, let's just push eachother to be better and, you know.
And we get better.
That's just how it works.
We have fun.
Exactly.
That's the whole point, right?
Is have fun.
Yeah.
Oh dude, I, trust me, I wasin a hustle mode for a while
(45:43):
and it was just not fun.
I'm like, what the hell?
And then finallycame outta that fog.
I'm like, yeah, that was stupid.
It's like life is short.
Like choose what you wanna doand it better be having fun or
interesting you in some way.
But, so make contentlike that, y'all too.
Like do somethingthat jazzes you up.
I think that's the big thing.
Yeah, absolutely.
cool.
All right man.
Thank you.
(46:03):
Thank you.
Thank you.
Everybody watching,listening Till next time.
Are you thinking about creatinga podcast or a YouTube channel
and maybe you're overwhelmed.
I mean, where do you start?
Is it the content, the gear,the tools, uh, hitting the
record button today, we'regonna break all that down.
I brought my producer, JacobGooden onto this podcast.
He's the one that literallywhen I hit stop, he just
makes the magic work.
(00:20):
So he is gonna break it all downand he is gonna simplify it,
and you're gonna have a plan.
So let's dive in.
All right, we're doing this again.
Professor Gooden.
I dunno why I called youprofessor, but the homeschool,
my maestro himself.
Uh, no.
Uh, we're doing this again.
(00:40):
Uh, this is what, second time Ithink, or maybe third you've been
on.
Yeah.
Second time, I'm like, okay,so you are the man behind the
scenes of at least my show.
But you are front and centerof your own show and you help
so many other folks with theirpodcasts and, and YouTube content.
So Jacob Gooden everyone justgotta bring you back because
(01:02):
yeah, you literally run theoperations after I. Hit stop
on recording here with people.
And, um, you, and obviously youknow, Brooke and Katie all collab
together, but you're the, you'rethe guy who's basically looking at
this God awful footage sometimes.
No, I'm just kidding.
You're like
going through it.
bad.
(01:24):
But yeah, no, I, I love to chatwith you because you, you're in
the weeds of what the latest andgreatest is in terms of podcast
production, YouTube production,even the marketing side too.
Like what these platforms likeYouTube, Spotify, apple and
Beyond are all doing, but alsothe tools like smart tools
like Descript and Cast Magic.
(01:44):
And I know you're using Delphifor some stuff and probably other
ones, I don't know Opus, but like.
I guess like how,how are you feeling?
Uh, the, I don't know, like,uh, where are you at with
things right now, Jacob?
Well, I'll tell you this,Joe, it's never been easier
to be a content creator.
That was like the time, but it'soverwhelming because there's like
(02:04):
1,000,000,001 options of like, youcould do this and you could do that.
Is it a TikTok show?
Is it a, is it a podcast?
Is it a YouTube channel?
Like what, what is itthat you want to create?
What is it that youwant to be as a creator?
And so, yeah, it'slike overwhelming.
So hopefully.
I can maybe shed some light on like,Hey, you're thinking this line.
Maybe we should, maybe weshould head down this direction.
That's kind ofhopefully what I can do.
(02:25):
That's, I don't know, that's whatI like to do is just throw ideas at
the wall and be like, okay, let's,let's see what sticks and I think
this is the best place for it.
You know?
Well I think we both, yeah,you got great perspective.
'cause you work with a ton ofclients, like ranging from, well,
myself for like, what, six years?
I don't know how long it's
It is.
Yeah.
I mean, I got started with youand Matt back, back in the day.
That was six years ago, butyeah, I. I run the gamut now.
(02:48):
I was like, I work on an RV podcast,I work on a lacrosse podcast.
I have my podcast.
It's all about beingan an a homeschool kid.
Um, dating, we justlaunched the TPE podcast on
therapeutic plasma exchange.
Like the, you know, itruns the gamut of like,
anything and everything.
I worked in Web3 in tech and, youknow, comedy and, you know, so
(03:09):
it's a little bit of everything.
And that's the thing, it's likeyou have a music background,
so you're a creative yourself.
You've uh, you've beenin the barbecue space.
I just always gotta bring upbarbecue because I love it.
I'll be in Texas next week, soI'm definitely getting some, uh,
get some brisket.
Heck yeah, I know my spots,but yeah, like I, I like
(03:29):
the conversations you andI have about the media.
You made a great point, whichI want to go through, is like,
it's never been an easier timeto actually create content and
make something of yourself.
You know, put your voice out there.
There's so many differentmediums now, like.
New ones, existing ones that arekind of having new shape shifter
moments, you know, like podcasts,going to YouTube for instance.
(03:51):
You have great insights there.
But also, um, like the why,because that, that's like, you see
the spectrum of different shows.
You have your own show.
It's like, oh, why even do this?
Like, why would you have this?
Or, and like, how can it look like,how can it be packaged up and done
consistently for the right reasons?
So I kinda wannajust talk about that.
Maybe we start there is.
(04:12):
Yeah,
Yeah, I don't know where, whereyou want to pick up there.
Yeah.
I think the why is reallyinteresting because for, I mean,
since before I even worked foryou, I, I was like, I'm gonna
have a podcast, and I boughtthe microphone and I sat on it
for, I mean, what, five years?
Something cra I mean,it was longer than that.
I had it before.
I sat on it for like sevenyears just thinking about like,
(04:34):
what do I want my show to be?
I came up with all these ideas,I could do this, I could do that.
I was like relating intothe music industry, so I
was like, I'll do music.
Industry news.
And then I started workingfor you and I was like, I
could do editor type stuff.
And then, um, duringCOVI, I had this idea.
I I, I got lonely duringcovid, like most of us did.
And, um, and I startedhaving conversations
with childhood friends.
(04:55):
We all grew up homeschooled.
And we would have theseconversations about like, what it
was like growing up like that andthen now being an adult and what's
changed and who are we as peoplenow and, and, and all this stuff.
And so within that, itsparked this idea of like.
Oh, this might be the thing.
This might be the podcast.
Right?
And then it was like, okay, what'sthe intentionality behind it?
(05:16):
Because I don't wanna just like.
Be a bunch of people justsitting on a couch like
yapping about nothing, right?
Like we need to have somekind of driving factor for it.
And so it, it kinda was like,okay, well let's think about that.
And it took another fouror something years to,
to like flesh it out.
But it, you know, I tookway too long doing this.
I'll just, I'll just be honest.
Um,
(05:36):
It happens.
but, but it kind of landedon this space of like, okay,
I wanna talk about the good,the bad and the ugly of
homeschooling and what that means.
And I wanna shareindividual stories.
About your experience, um, whatit was like back then, what it's
like today, how it's shaped youinto the person you are today
with the intention of like, yeah,it's like a support group for
(05:57):
other people who went throughthat, but also for people who
are currently going through that.
Okay.
Does it get better?
Are you having a toughtime for parents?
Kind of looking at itand making decisions.
I've interviewed my parentsand we've talked about the, the
mistakes they made, but alsothe great things that they did.
Um, so anyway, I say all thatto say like the intentionality
behind it became very.
And it's changed evenwithin the last, I've been
(06:19):
going for nine months, Ithink now with the podcast.
So it's, it's shifted even tobe like, okay, we're starting
to touch on deeper topics thanmaybe I initially wanted to.
We're talking about deconstruction,we're talking about like, you know,
uh, heavy stuff that maybe needsa little bit of therapy sessions.
Yeah, exactly.
Parenting, we're talkingabout all this stuff.
That's, it is veryheavy topic sometimes.
(06:39):
Not always.
We, we also touch on the funlaugh, laugh at it, cringey,
homeschool stuff, but.
was this intentionality oflike, let's find the spot.
And so that's when I work withpeople like yourself, like
with working on an RV podcast,like figuring out what is the
reason you're doing this, andthen like, let's, let's find
the space for that, right?
(07:00):
Where's the packaging fit the best?
Is it a podcast?
Is it a YouTube channel?
Is it a TikTok account?
Like.
It might not be any of those things.
It might be a blog.
Who knows?
We have to find that space.
That's the, that's the first thing,and then you can go from there.
I guess podcast, would you saypodcast is like the best way to
capture, because I, when I thinkof content, like, I'll just give my
(07:24):
thought on it really fast, is I. Andhow I've coached a lot of people is
like, Hey, you want to capture it?
At least, you know, audioand video, high quality.
We're using Riverside FM right now.
Is it perfect?
No, but no, no program is,you know, and make sure your
equipment is compatible.
That's also something that weall learn along the way, but,
(07:44):
uh, the, I think of like capture,how do you, high quality capture,
whatever the thing is that youdecide that you're gonna do.
And then, um, know that thatcan be turned into all sorts
of different types of content.
So like, in terms of thedestination, you know, if you
capture it well in, in like this,like what we're doing at the
highest quality, like 4K if youcan, because everything's on big TVs
(08:06):
now, even, you know, YouTube videos.
So just, these are all like thethings that I think about that
I know you've coached me on too,but like we've coached each other.
But are there any like, I guess likecore principles, like foundational
things that before someoneactually commits to it, like what,
what should they have in mind?
Equipment wise?
Software process?
(08:28):
That's a hard one to answerbecause everything is
a little bit different.
Right.
But, but I think the, we havea friend, Chris Krimitsos, he,
he has this like start ugly.
Philosophy and, andI'm, I'm with that.
My podcast is not super polished.
It's like sometimesit's recorded on Zoom.
That's just what'seasiest for my guests.
So I, I also have to, there's alevel to which you have to like,
(08:50):
meet people where they're at.
and so I think about like, yeah,of course you could go spend.
$5,000 and get a great camera anda mic set up and all these things.
Or you could just pull thething that's in your phone,
in your pocket, right?
Your phone, pull that out andjust start figuring out how
to use this to make something.
Um, and that I think is like,what's incredible is like,
(09:12):
this is why it's so easy.
You could literally makean entire podcast just on
this thing right here and.
There's apps of course, youknow, Riverside is fantastic.
Love Riverside Descript isone that we highly recommend,
like they're all in ones.
But even just like if it's justyou as a content creator, if you
don't wanna do interview stuff,like just use the camera app
that's built into your phone.
(09:32):
Like just do it.
And then yeah, youcould get a microphone.
There's of course, likewireless mics are great.
You can get wired mics.
I just upgraded my phone, sonow I can plug my, my sick
MV seven in directly into myphone if I want to, like I can.
Yeah, of course.
But this is a $270microphone, right?
I have, like we talkedabout tech issues.
(09:52):
I have like 150 to $200camera set up that just
wasn't working with Riverside.
Today I'm shootingthis on my iPhone.
Um,
And I would, I, I didn't see adifference quality wise, honestly.
This might even be better.
So there you
very possible.
taken.
Yeah.
So it, it is one of those thingswhere it's like, I also, like,
I used a $15 webcam for yearsof like shooting, just like my
(10:15):
tutorial content that I would douse internally with teams of just
like, I'm making loom videos.
Right?
Like I, I don't think it'salways so much about like, oh,
you gotta have all of the tools.
You can get paid, use what's free.
Get started, but, but once youwanna upgrade, I think Descript
is like the easiest video editor.
Um, it's also, if you have apodcast, it's like a fantastic
editor for that as well.
(10:35):
But if you, even if you wanna makeYouTube content, you wanna make
blogs, you want stuff transcribedlike you talked about, like you
setting yourself up to make thingslike six different ways is awesome.
It doesn't mean you have tomake it six different ways.
Yes.
you gotta capture it somehow.
And if you're gonnacapture it yourself or with
someone else, do it right.
At least in, in a way that works.
(10:56):
Exactly.
And that's why even likeZoom I think is great.
Just learn the right zoom settingsof like, Hey, I'm gonna record
audio separately so I can edit,you know, Joe's track and my track
individual of each other and makesure the audio quality is great, the
video quality is gonna be what it'sgonna be 'cause it's, it's zoom.
Um, but there's little thingsyou can do in there even to
like, pretty much everybodyknows how to use Zoom.
(11:17):
Yeah,
It's good enough, and thenyou can learn, like I have
videos on my YouTube channelthat were filmed in Zoom.
You could kind of tellhowever it's not the same.
Layout always, because I'll takethe time to go in and tweak it and
edit it and, you know, manipulateit a little bit, shape it.
Um, so yeah, it's not gonna be aseasy, it's not be as like, great
(11:37):
as something like Riverside that'sgonna, everything is independent.
It's, you know, a video editor'slike dream scenario where
like every file is independentand you can manipulate and do
anything you want to, anything.
Um, but when you're gettingstarted and you don't know
what to do, like just start.
Easy.
Just like use whatyou got, you know?
(11:58):
Yeah.
Well, like, so let's, let's talkabout this because we are, we
were saying how there's likedifferent types of podcasters
or content creators, let's justsay that like, 'cause Yeah.
I don't want to like narrow down andsay this is all about podcasting.
It's almost like this is creatingcontent, like you said earlier,
it's never been easier to do this.
And I wholeheartedlyagree with that.
'cause the tools are there,they're either free or
(12:19):
they're very inexpensive.
Or you have the tools likecapture devices, like phones in
your pocket and just start ugly,like you said, our buddy Chris.
there's all these different,um, ways that you can, you know,
obviously make the sausage, youknow, like, and there's a different,
different ways to inform it.
So.
There's like the solo creator type,which I think most people are,
(12:41):
or at least they start that way.
I mean, I was chattingwith a doctor on the.
I'll, I'll shout out the newTPE Blueprint podcast hosted by
me, which is interesting, uh,with a whole bunch of doctors.
And it's a great, it'sa fun show so far.
It's all about toxins and stuff.
But, uh, you know, I intervieweda doctor on there who's got a
very credible, high rated podcast.
(13:02):
He said he was in the top liketwo or three heart pod podcasts,
like cardiology type stuff,and he's like, it is crazy.
It's just me.
And it's like a slap together show.
And like we were talkingabout this earlier, Jacob
is like, you know, Dr.
Pimple Popper or, um, all theseother, like, I follow some docs
on there and you know, I watchtheir shorts and their videos and
(13:23):
yeah, they're all like super rough.
Yeah, I mean, like,background's horrible.
There's room sound, all this stuff.
They're not using a mic that'sattached, but like, you watch it
because the content's great and Ithink that's the, the heart of it.
So.
I don't know.
Talk to me about like howsomeone would get started.
Maybe a workflow mindset, butthen like, and then we can, we
(13:45):
can maybe follow up and say like,okay, if you have like a small
team, maybe how that differs.
But let's start with likethe solo person first.
Yeah, so I think, you know, I Ideasis where it all starts, right?
It's like you gotta have theidea for your video, for your
podcast, for whatever it is.
For me, I. I got a lot ofthoughts going on upstairs.
It's get, it becomesreally a jumble.
(14:06):
And so like, this iswhere AI is great for me.
Like I, I walk and talk.
That's what I do.
I record myself just sayingmy thoughts out loud.
I tried writing them down.
It sometimes works.
I'm just, I, I talk fasterthan I can write, um, kind of
Agreed.
Same.
And um, and so it's great.
So I use something like Otter.
(14:26):
Um, I think it's ai, but itmight be io, something like that.
Um, and ba basically I transcribeeverything I say and what's great is
like that transcribe transcription.
I have two options, then I caneither toss it, right, maybe
it doesn't, maybe I just needto get stuff outta my brain.
Or two, I can take thattranscription, I could throw
it into something like chat,GPT, perplexity, whatever.
(14:47):
I can just like distillthe information out of it
and be like, okay, whatquestions did I actually ask?
You know, and that's or whatyou know, or what was like the
main themes of what I did right?
And it'll chunk it all out forme and it'll say, Hey, you want
to like do an episode related on.
I talk a lot about likedeconstructing, real, deconstructing
religion in, in my podcast.
(15:08):
So like, here's the, here's thesix questions that you were kind
of like asking yourself and here'ssome of your thoughts on them
and here's, you know, whatever.
And what I can do then is like ifyou use something like perplexity
or even now chat GT has theinternet connected to it, right?
So like, the ability totake those questions and
say, okay, these are great.
Help me.
Find other questions thatare in that same vein, right?
And so like I build out kindof my questioning or topics
(15:33):
based off of that, right?
And it'll help me pull informationfrom like, Hey, find me some other
shows that talk about these typesof things that I can review, right?
It gives me all the links so Ican go back and reference them.
I think a lot of peoplewant the like, quick done
for you five seconds andI'm done kind of a thing.
I don't subscribe to that.
I'm like, it's gonna be a, it's.
It's a process, right?
You, especially at the beginning,you, you nail it down and you figure
(15:55):
it out and it gets faster over time.
So that's the other thing islike I can share great workflows
that for me take five minutes.
When you, when I started them,they took two hours to do.
Um, that's just what happens.
But once I have that idea, then oncego into content creation points.
So right, like, I'm gonna, Igot my guest scheduled, or I'm
gonna do a solo hit record.
Boom, we're going.
(16:15):
Record, there's gonna be 700 takes.
'cause that's justwho I am as a person.
I gotta do the intro sixor seven times alone,
pretty damn good right now, man.
So
Well, thank you.
Um, and you know, I am the editorof the show, so, you know, all
of my ums are gonna be taken out.
I'm gonna sound fantastic,Joe, yet to be seen.
Um, but, uh, but it, it,you know, recording over
(16:38):
and over and over again.
Like, you get, you gottaget used to the camera.
You gotta like.
You know, figure it out.
Um, but what's great islike a tool like Descript.
So let's talk quicklyabout Descript.
So what's insane about Descript islike I record basically natively
into Descript, or even if Irecord on my phone, like you plug
it in there, it transcribes it.
It's like editingin a Word document.
(16:58):
Um, it's absolutelyfreaking fantastic, but.
They now have this tool inthere that is like edit for
clarity or like take outretakes or something like that.
I don't remember exactly what it'scalled, but literally I can go in
and I can say, Hey, just like, lookfor the times that I said the same
thing over and over and over again.
So that intro right ofthe, you know, welcome back
to the show, da, da, da.
(17:19):
I recorded seven times.
I don't need all seven ofthose takes and I don't really
wanna review all seven of them.
Click that.
It'll give me the best one.
So it actually finds which one.
Oh, I didn't know that.
That's cool.
Yeah.
And if for clarity, I've usedher, I thought it just like cut
out the ums, ofs, pauses, but it
Yeah, so there, so I think there'sactually two tools inside of there.
I think there's edit for clarity,which will basically do a
(17:40):
rough cut of your entire thing.
Yeah.
I'm a little, I sometimes gethesitant on that one only because
like, I don't know, again,I, I like the process of like
Cut some good stuff
out.
Be like, ah.
now you can alwaysreplace it, right?
It's not, it's not destroyingyour original content or
your, like original recording.
Um, which is great, but.
I do, I, I don't know, I, I'mcall me old school when it comes
(18:02):
to that, but I, I like thatnow taking out the ums and the
ands and the, the filler words,like, that's a great use for ai.
It's like, yeah, let's, let'stake out all the pauses.
Let's take out all the gaps.
You can take an hour longof recording where you
know that there's gaps inthere where you didn't say
anything for three minutes.
Right.
And it'll just takeall that out for you.
That's, you know, let'ssave you that time.
That's, that's an easy thing to do.
(18:24):
But yeah, taking out the retakes.
Awesome.
The other thing that the scriptdoes really well is like you can
set it so that instead of completelydeleting something, it will, it
almost does like a strike through.
It looks like astrike through on it.
And so within the, the content,it'll just jump from before
the strike through to after it.
But if you wanna replaceit, just hover over it and
(18:44):
it'll say, replace content.
And you can just manuallydo it all yourself.
So that's what's nice is like.
You, you still have that abilityto, you know, kinda manipulate your
Vert
as exactly, revert back,all that kind of stuff.
You can replace things likeI look at like this show
right Hustle and flowchart.
So like the, the processof me editing it is,
(19:07):
there's usually two edits.
So there's the rough edit, whichis me just going through putting
some of those AI tools in place.
I don't do a whole lot just because.
Y you know, I could take anhour long conversation and
we could say, Hey, let'smake it 20 minutes, right?
Um, and really cut some stuff out.
But, but I like to do ita little bit manually,
but I, I listen two times.
(19:27):
Speed.
I'm just at that point andI do all of the rough cuts.
So all the spaces, all thewhatever, it's all taken out.
You know, I've already used AI toremove some of the filler words.
It depends on the client.
Some
So you start with the filler word.
Yeah.
Removal depending onthe client or yourself.
And then you go throughand do the two x speed.
Listen back as you'remanually chopping stuff up.
(19:47):
Yeah.
Yeah.
And that's mostly just like, youknow, let's say we get to a point
where like, I start coughing, right?
And like, we want that takenout, you know, uh, it, it's
gonna be taken out, that stuff.
And so from there, I havethis rough edit that's like.
Okay.
It's decent, it needsa little bit more work.
but for, for our process, I thenthat recording goes into cast
(20:08):
magic so we can start buildingout blogs and things like that.
We get to cast magic in a littlebit, but just so you know, so that
rough edit goes to cast magic.
Now it's the detailed I. Right.
So I'm gonna turn it down.
We're gonna go back to likeone time speed or, you know,
maybe I'll, I'll, I'll dabblesometimes in 1.25, right?
But more of like whatyou're actually gonna
listen to this thing at.
(20:29):
And that's where we're going throughand like, okay, this pause is too
long, this pause is too short.
Let's extend that like.
They tripped over this work.
Can we edit it to take out thetrip out and make it sound okay?
You know, also editing video isdifferent than editing audio where
sure.
with video, there's a lot moregrace for someone's tripping over
their words because you're, you'reactually seeing them do it right.
(20:51):
Um.
This is human nature, like it's
human nature, it's very natural.
And so you don't want itcut between like, uh, right?
Like, it just, it looksweird, it's funky.
Um, but, but with audio, youcan get away with a lot more.
So again, that comes backto deciding what your
content is gonna look like.
Is it audio only?
Is it video?
Is it.
(21:12):
What is it gonna be?
Um, and uh, so, so, you know,think about those things.
Be thinking about, you know, alsoif you have two camera angles, it's
a lot easier to take out a lot moreof the ums if you have, you know,
and then if you just have one.
Yeah.
Exactly.
You can flash to somebodyreacting to something, cut out
a bunch of stuff, you know,all those types of things.
These are all thingsto think about of like.
(21:34):
What do I want this to look like?
Really?
Now I will say this.
Hard cuts not a deal breaker.
I do talking head videos too, juststaring directly into the camera.
We're doing our thing.
There's a cut.
It's very obvious.
We do a little punchin, do whatever.
You know, it doesn't even haveto be, but like that's so.
Anyway, I kinda got off track there.
But yeah, so the second pastorwas that much more refined.
(21:57):
We're looking for all of thereally problem areas and sometimes
that takes like me highlightingsomething and being like, let me
put a comment or a note here formyself to be like, this needs work.
Right.
And I'll come back at a later time.
Right.
And that's, um.
So that's the second passis really just kind of that
like, let's refine this.
Let's get, you know, intros,outros, put in, let's find
(22:17):
the, the, the beginning.
If there's a, if there's ateaser, let's put that in there.
You know, all that kind of stuff.
And, um, I. Yeah, and usually, soa lot of times now that second edit
pass through, it's done after that.
And so, and then we're gonnaexport it and it's going onto
all the platforms, right?
So we're just gonna upload it.
Easy peasy.
(22:37):
If you've ever uploaded aYouTube video, it's basically
the same as uploading a podcast.
Like they look very similar.
It's just a little box says upload.
You just click, youput your file in there.
You're all good.
Script has, I know itnatively pushes to YouTube.
Right.
But I mean, it pushesto all sorts of places.
I've just ever reallydone YouTube and general
export,
Yeah.
So you can link all yourstuff inside of Descript.
(23:00):
Um, the only reason Idon't do that is just I, I
work with so many clients.
I don't, it's, it's just ajuggle to, to have all that.
So I just do it manually, orI do have, like, my wife works
with me, so her and I. Wepass off stuff all the time.
Duties and stuff.
yeah,
yeah, so it is kind of niceto like have somebody that can
say, Hey, like, can you just goupload these three videos for me?
(23:21):
And, you know, um, but if youdon't have anybody, you know,
it doesn't take that long.
You can just put it in there,walk away, do your own thing for
a little while, and you know, andthen in the meantime, now we can
go into cast magic if you want.
Or if you've got questionson this script, let me know.
I mean Descript, if we justlike, I guess wrap a bow around
Descript, you can capture there.
You know, that's one way to capture.
(23:42):
Another way is, you know, we'reusing Riverside fm. It is a
different program and some ofthe editing features you're
talking about are in Riverside.
They're just not asin depth, I would say.
Like they don't go as inthe weeds as Descript is
like full-blown editor.
All the options like.
I would say, yeah, likethere's the capture side.
(24:02):
I guess even pre recapture, justto kind of like roll back even
further is, you mentioned otter.aiswear by, I swear by it as well.
You know, like just get it outtayour brain, whatever that is.
Like, I think this helps formany solo content that you do,
where it just gonna, it's gonnahelp you clarify your thoughts
and put 'em in a structure.
Um, preparing for guests,like I know you use this to
(24:26):
prepare for guests like youwere kind of describing.
Um, I do it as well, like I'llhave more, I guess, you know,
notable type characters thatI have on the podcast that
have like some web presence.
We'll just say, you know,they got news about 'em, they
got a website and all this,like, background research.
I still go to, uh, Otterusually first if I remember.
'cause I'm not perfect either,but like, yeah, I'll, I'll take a
(24:48):
little 10 minute walk or somethingaround my house or outside.
Talk about what I would liketo talk about with them.
But then I, um, yeah, I take thattranscription from Otter Throat
to chat GPT, and you know, toget in the weeds on chat, GPT,
you could even make a project inthere that has instructions around
your podcast or your content.
(25:08):
So I have one for Hustle andFlowchart that basically says like,
yeah, anything in this thread withinthat, that, that, um, project.
Just know that this is gonnahelp me prepare or develop some
content around the podcast.
So it's gonna know kind ofthe topics, the types of
things I wanna talk about andthe structure of the show.
So it'll give me some pretty damngood outlines of the show flow.
(25:30):
Also potential questions, andthen I can layer in any research
and then just enhance it.
Enhance it for further.
Yeah.
and that's usually what I'mlooking at during the show is
something in chat, GPT or in adock usually pulled from there.
Yeah.
That's also why I love perplexitytoo, is like it has that kind of,
it will show you the resources thatit pulls from if you wanted to, if
(25:52):
you wanted to search the web andyou wanted to pull stuff, I knew
chat BT could do that as well.
I right now I'm a hugeperplexity person.
I also use chat Chip Petitfor a bunch of stuff too,
but, but Perplexity has beenlike, I think it, I think the
research at Perplexity is betterthan some of the other ones.
I think Gemini's catching up.
Yeah.
yeah, Jim.
And i's getting really good too.
I mean, they're all like this.
This is just the game withai, like you just gotta.
(26:14):
if you, if you're beginningthis and you're like, I don't
even know what, to just pickone, it doesn't really matter.
Like, just pick one.
I would say Chate,perplexity, Gemini.
That's the order I would go inas far as like popularity goes
and what you wanna pay for.
Like it's 20 bucks a month.
Start free.
Just, just do it.
I do a lot of stuff on free chat.
Chat,
They all have free tears.
Yeah.
Exactly.
(26:34):
So that's, that's something tokeep in mind too and like, and
even as we get into the castmagic stuff of like, yeah, cast
Magic is another paid tool.
Everything that we do in CastMagic for this show and for the
TPE blueprint, like I do allof that manually in chat, gt
and perplexity for my podcast.
So, because I look at the way,this is how I view cast magic,
(26:55):
if you're not familiar with thetool, it's basically you can submit
your transcript or we submit avideo, um, it transcribes the
whole thing and then it helps us.
Build out all of our blog posts,titling, all that kind of stuff.
So it's pulling directly fromthat content that we submitted
and saying, Hey, here'swhat you guys talked about.
Um, we have custom promptsin all of those places, so
(27:15):
we have like our blog posts.
We know we want it tobe X amount of words.
We know we want it formattedthis way, we know that it doesn't
need to include these words.
Right.
So it builds that out for us.
Titling, we have a structureof this is how we like the
titles of our episodes.
It does that for us, you know,and so all of those things,
but it's all built in there.
It's one click of the buttonsubmitted, it goes off and
(27:37):
does its thing in magic ai.
I do all that manually for like myshow and some of the other shows.
It's like I have prompts savedand I know I can build projects.
Um, sometimes I'm just lazy anddon't feel like it, but, but I
can, I can have these conversationsthat are a thread of like, Hey,
it's this specific topic, it's thisspecific episode, and I'll just
manually input all of my prompts.
(27:58):
And I love the canvas feature insideof Chat GPT because I can edit it
and I can, you know, with my ownwords, my own language in there
and I can resubmit it and say, Hey.
Is this good?
Did I fix it?
Did it, does it sound better?
And sometimes it'll say, yeah,and sometimes it'll be like,
actually, I think you shouldchange this back, or you should
like actually adapt this.
I see you want it more like this.
(28:19):
Here's another version of it.
You know, that kind of thing.
But, um, anyway, so I say thatbecause if you don't wanna
pay for a bunch of tools, youcould still do it for free.
You just create some good prompts.
Here's what I like to do for promptcreating, not to go too off on
the weeds, but prompt creating.
I will do a, when I start witha new show and we're looking at.
(28:39):
What do you want for show notes?
I'll sit down with them and wetalk about, okay, what do you,
whose show notes do you like?
Okay.
Do you want it simple?
Do you want it clean?
How many links do you want in there?
How many, you know,do what do you want?
Do you wanna pushproducts or promotion?
Do you want, like, whatdo you want in there?
And so as we dial it downmore, some people like quotes
in there personally, not afan of that, you know, so, but
(29:00):
anyway, so we'll figure out,here's the list of things.
I can then go into somethinglike Chacha piti and I can
say, Hey, I wanna build outshow notes for a podcast.
I. Here's the things I want.
Here's, you know, maybe some samplecontent that I've written, um, or,
you know, or my client has written.
Sometimes they'll send me like, Hey,this is what we've done in the past.
We really like it.
We just wanna like, update itsomewhat and just ask it questions.
(29:24):
Like a normal human wouldjust be like, Hey, can you
like, make this better?
How would you make this better?
What would the, and then youfinalize it by saying, okay,
I really like this piece ofcontent that we've created.
Make a prompt so that when Isubmit a transcript to you.
It will create show notesthat look like this.
Yes.
It spits it
way to make up.
it gives it to you.
It will do all of that work foryou, and it'll write it in the
(29:46):
language that it will understand.
Okay.
Done.
And then I save that.
Yeah.
And then I save that and I putit, I have a clipboard for all
of the different shows I work on.
Right.
So it's like, okay, I amworking on hustle and flowchart.
Well, I guess we have cast magic,but I'm working on RV life.
I'm working on.
The ride.
I'm working on Xhomeschoolers club, right?
I have all of these promptsthat are uniquely designed to do
(30:07):
each of those shows, and I sharethose with my clients as well.
They have access to all that.
And what's cool too is a lot ofthem, I mean now Chat, GPT has
like, you can share your threadwith people so then they can go
and interact with it as well.
So, you know, I have clientsthat they don't want me to
build a blog post for them.
They wanna do it themselves.
Great.
Here's the link.
You can ask it
(30:28):
'em the bones of something.
Exactly.
So that's, you know, I
Brilliant.
it, it just is like agreat, it works great.
It's, it's like one of those things,and, and I, we can get into the
ethics of AI if we really want to,but I just, you know, I look at it
like I'm submitting my own content.
I'm not asking it to go like,Hey, I want to copy word for
(30:49):
word, this person's style.
I wrote something.
I'm using my stuff.
This is my content.
I'm just asking you to retoolit and help me make it better.
I think that's, I mean, whatyou're describing is it's not.
It's not stealing thecreativity of the human element.
It's, it's basically, it's helpingyou just formalize it into a
(31:09):
structure that you're also askingit to do, like you're saying
what you want and, and it's justarranging the content that you've
already recorded or you've providedit in some way and, and putting
it in a way that's gonna be, youknow, easily readable and, and
di digested best by someone else.
I mean, that's.
What you described is exactly howI make a prompt and just like I'll
(31:32):
recreate that just really fast isessentially like, and do this for
anything in your business likechat GPT, yet you can essentially
describe what you're looking to do.
You can brain dump directly inthere, or you can, you know,
from the otter Description oryou know, transcription that
is of whatever brain dump.
But then it's like, yeah, youmold it, you, you talk to it back
(31:53):
and forth like a human, like yousaid, just like basically keep
refining it tighter and tighter andtighter to the point where you're
like, damn, that's pretty good.
You know?
And, and you can write inthis style of your voice or
someone else's voice if youwant to, or make it shorter,
concise, word length, whatever.
And then at, at the very endof that conversation to say.
Now all that information thatwe, you just heard me give you,
(32:16):
basically make that a prompt.
I can use it again for anotherepisode or whatever other purpose.
And dude, I make somany prompts like that.
And then, yeah, the factthat you're organizing it,
you have like a playbook foryourself and, and every client.
Brilliant.
And the fact that you're sharingit with them, I think that's
something that everyone can do.
Because like, yeah, I think thething with AI is like, don't ever
(32:37):
lie that you're not using ai.
I mean, it's a tool.
All it is is a tool.
It's augmenting usin a way, you know?
I bring that up when Italk with my clients.
Say, Hey, I use it for this.
I use it for X, Y, Z.If that's an issue.
Like, we need to talk about it.
That's, that's just part ofnow the, the business, right?
It's like we use this,that's why, this is why
this is what we do with it.
(32:58):
This is why we'resubmitting it here.
You know, if you don't feelcomfortable sharing it there, okay,
that's fine, but like I need toknow so that we can change things
up, but we can do it differently.
What does it look like?
You know, so I just say that tosay, 'cause I have a lot of friends,
we talked about music business,you know, I, I have friends who
are artists and creatives andlike, it's a big threat to them
(33:19):
and they're very scared by it.
So having those conversations withpeople is very important right now.
Um, and just don't like, shoveit down their throat just, just
to shove it down their throat.
Like let people get their.
Naturally, you know, a lot ofthe people I work with, they
were handwriting their show notesbefore and now they're like,
oh, I can do it so much faster.
And yeah, they're still gonna goin and tweak it 'cause they enjoy
writing, but they're like, I canover already have submitted all of
(33:40):
my stuff and it just gives me theoutline and take it and run with it.
And that's the key thing.
Yeah.
It's like there's a, I think thecreative side, I definitely, you
know, I, I would probably arguethat a lot of people got lazy or
like, there's, I mean, there'salso a new wave of creativity.
You can't argue that it'snot a different form of
art, of some sort, whatever.
(34:01):
I mean, I'm not gonna, youknow, I'm not the one to debate
that because I'm, that's not mylifestyle of, of creating art, but.
It's definitely a threat,but at the same time it opens
up a lot of opportunitiesjust like any new tool does.
So yeah, it's the whole thing likestart adapting at least your, your
other pro whatever process you can,and know that AI can be a tool to
(34:22):
enhance what you're already doing.
Yeah, absolutely know, knowwhen to be human and know
when to use a computer.
That's kind of, that'sthe way I kind of look at
it is like, is like that.
So, um, I don't know, do you wantme to jump back into cast magic
of kind of like what we do there?
I mean, I kind of explained it,
You kinda, you got it, man.
And, and you know, there's, we'vetalked about cast magic before
in the episodes too, so you canalways, you know, search in the
(34:44):
search bar, look for cast magic.
Um, and talked about that.
I would say, let's see, like, justto kinda wrap this up, because
you could scale this up or down,like you could do this as a solo.
Content creator.
And also if you have a smallteam, obviously you can share,
you know, like chat, GBT like yousaid, you can share, uh, threads,
um, could, you could, uh, youknow, pair up on the account even,
(35:07):
you know, like there's ways tohave business account on there.
Um, whatever it is, cast magicand, you know, get them in there.
And I would say starttraining others.
That's, I think that's my, my tipfor anybody creating contents.
Like get good at the processyourself, just to understand
it and get your flow, but like.
You know, as long asyou can afford it.
(35:27):
I've just, I've just try to haveothers help, like, support you in
doing the, the production stuffand all that so you can focus on
really generating the best content.
And,
you know, again, it totallydepends on your situation, your
business, whatever you got going on.
But
Well, can I, can I add somethingto that too, as like a solo
creator, like my podcast is edited,produced, recorded, all of it is me.
(35:51):
Yeah.
I started off very much like, okay,I gotta be on all these platforms.
I gotta do all of this stuff.
I gotta make crazy thumbnails.
I gotta do all of these things.
And when I really scaled it downand I said, no, I'm gonna do what
I have the time to do right now.
This is a, for me, it'snot about making money.
It's, it's a labor of love.
Yeah, of course.
I would love it to makemoney someday, but it's not
where it's at right now.
(36:12):
That's okay.
What I look at is I go, amI having fun doing this?
And then what are the thingsthat I want to add to it?
I added so many things so quickly.
I did a book club.
I burned out of doing a book club.
I was like reallystruggling doing content.
I was like, six months into it.
Like that was not a good, it wasn'ta good look to be honest, but
what I've realized is I'm like, ohyeah, no, I'm just gonna tack on
(36:32):
the things that like, I'm good atdoing X, Y, z, I've got that down.
Now we're gonna add the next thing.
And so I, I'm starting much more.
Simply from a perspective of like,I don't have a Facebook page, I
have a few social media accounts.
I don't post on all of 'em,I just have the handles, you
know, but I'm like, okay, I'menjoying this one right now.
I'm gonna focus there.
Um, but the main priority is get thepodcast out and get it on YouTube.
(36:55):
Those are the my twofocuses right now.
Um, and then I have a newsletterand those are the three things
that I really enjoy for my show.
It's just like, thoseare my weekly tasks.
Those three, nothing else matters.
We'll get there someday when I'vegot a team that we could be on,
like all of the social medias and wecan be putting out crazy blog posts
and we can do all that other stuff.
But I just, I had to simplify it andjust be like, okay, let's do this.
(37:18):
First
what are you usingfor your newsletter?
I use BeeHiiv.
So yeah, that was a recommendationI think from you or Matt
Wolf, and it is super simple.
It's super cheap, it's free.
They have a free tier.
Um, up to like so many subscribers.
But, um, even like I did the,the test of like the paid tools.
The paid tools are really cool.
(37:39):
You can do some of the thingsthat I was wanting to pull my
audience and do things likethat, but it's really cool.
It's just, it's very fun.
You can build out atemplate inside of there.
I'm gonna be honest, they don't pusha whole lot of like, AI stuff inside
of it, which was refreshing, right?
Like, I can go in and, andit is like, I can write my.
My post.
Um, and it's not coming through andsaying, Hey, we, we think you could,
(38:01):
you know, change this and whatever.
Like, nope.
It just is what it is.
Um, but you can build out allthe widgets and all the fun stuff
inside of a, you know, what anemail newsletter looks like and
it builds you a website as well.
So also like I have a website withall the back issues of my podcast.
Um.
Mm-hmm.
And it's really simple.
I'm, I'm learning it as I go.
So it's really just, it's alabor of love, of like, Hey,
(38:24):
weekly, it's a reminder.
Go listen to my show.
It dropped the other day.
Also, like, here's thethings I'm listening to,
here's the things I'm doing.
It's very personal.
It's just, you know,
it's just
the point.
And I think like creators.
Yeah.
Beehive.
I'm honestly probably gonna movemy stuff to Beehive just because
it's made for the newsletter thing.
Um, yeah, I know Matt.
Yeah, Matt Wolf.
(38:44):
He does, I believe he's,yeah, he's still using it.
I mean, I haven't interviewed,uh, Joe Stolte, who, uh, I think
might be the episode beforethis one, but he has daily ai.
Yeah.
And he said straight up, likehe has a whole email, uh,
platform, but he's like, it'snot made for creators like this.
He's like, beehive'sthe way to go for it.
So.
Yeah, and they have a bunch ofintegrations too, of like if
(39:06):
you do wanna get paid or likethat their, the way their ads
work is really cool, like I see,like I can advertise for mats.
Uh, newsletter if I want to.
Um, and it shows me how muchI would get paid per open
and, and all that stuff.
It's pretty transparent and it,it feels, it feels really cool.
Um, so I don't know.
I'm just experimenting.
I'm having fun with it, you know.
(39:27):
I dig it, man.
I mean, well, and I think thisis a good way to just tie it up.
And I like how you said like,you don't need to be everywhere.
Um, and I would agree with that.
I probably, yeah, I should have saidthat as well at the beginning, but
it's like, make sure you capture it.
Yeah.
Because you never know, uh,what, but like, either way you
want to capture great quality,um, video as part of it.
You know, you might not even bein the video yet, but it's like,
(39:48):
capture the video, just like.
Get yourself, you have all the toolslike your phone, like you said.
Um, just capturegood enough video and
exactly.
10 80 P, 10 80 p and above.
You're good.
Even seven 20, you'll be okay.
But yeah, you talked about, youhit on really quick, like just
to give people like the quick,like here's what's happening in
(40:08):
the creator space right now oflike, YouTube has announced that
like they, their highest watchlevels come from smart TVs now.
So that's something to keep inmind when you're making content.
Also, like keep in mindYouTube is the second biggest
search engine in the world.
Okay?
So like, you want your shitthere, it doesn't matter, um,
what you make, you probablywant it there, but also from
(40:28):
a podcasting perspective.
They are number one.
They, in February, they announcedthat they had a billion streams
or watches or however theycalculate it, but a billion
consumption hours of podcasts.
That's insane.
It beat out every other platform.
They're now number one,Spotify's number two, and apple's
number three like you have.
These are important things to know.
(40:50):
If you wanna be a content creator,where are the most people at?
Of course, there's alwaysriches in going and finding the
platforms that there's a reallysolid audience there that's.
You know, smaller, but, youshould just keep that in mind.
Just know that thatis, that is what it is.
And then from a Spotify perspective,they are leaning heavily into video.
They're leaning heavilyinto the creator economy.
(41:10):
They are going to build out, itlooks like, this is my hypothetical,
but it looks like they're goingto build out what is gonna be
like the next YouTube potentially.
I
I could see that.
Yeah, they've been, they'vebeen pushing for it for a
Little while now, and likeyou said, yeah, they got a,
the podcaster thing, you know.
They made a big push foraudio now video rolling out
(41:32):
already ad platform as well.
So, yeah, I, I thinkthose are the top.
Yeah.
both of them are committedto providing new tools.
YouTube, I think has a better, uh.
Monetization strategy, butthey are rolling out brand
new tools to podcasters, tovideo creators all of the time,
creating new ways to monetize.
If you are a course creator,they're launching a whole platform
(41:54):
to do that inside of YouTube.
Like there, it's just, and,and YouTube, I look at it is
like, it is your own personal,like direct TV in a sense where
like your YouTube channel.
It can be everythingthat you want it to be.
Your main videos, yourpodcast, your short content.
You have written content.
Now you can put paid content, youcan have membership in there, like
(42:16):
you can do a lot inside of YouTube.
I just, you know, youdon't have to rethink the
wheel too much, just like,
Just,
like figure out what you wanna make.
Like going back to thebeginning, figure out what you
wanna make and the modalityyou wanna make it and find the
platform that works for you.
Yeah.
And be consistent, you know,keep going out there and because
yeah, there's there cool stuffhappens when you put yourself
(42:37):
out there, we'll just saythat and connections happen.
Someone will just help you out, getyou in front of an audience, maybe
hook you up some sponsors or someway that, um, that you thought was
probably impossible, but it's not.
But you gotta, you gottajust put yourself out there.
So.
exactly.
Cool.
Well, dude, I don't know ifthere's anything, uh, well
(42:57):
shout out because I know you'rehelping a lot of cool people out.
And, um, a common question Iget is like, Hey, who, who?
Alright, how do you do yourpodcast and all this stuff?
I'm like, well, I, I don't,I, I, I show up and talk
and I like it that way.
But Jacob's a man, Jacob's aman behind the scenes doing
all this for not only my show,but others, like you said.
(43:18):
Um, but how, how can theycontact you and, and potentially
maybe sync up with you somehow?
Absolutely.
So on all the social platforms, it'sjust the Jacob Gooden last name is
G-O-O-D-E-N, and it's Jacob spelledwith C, not a k. Um, but yeah.
And if, uh, if people wannareach out to me, it's the
Jacob gooden@gmail.com.
I was gonna say too, foryour listeners, like.
(43:39):
If you guys want an hour of ofcoaching, I'm giving away free,
free slots for the first fivepeople who email me wanting it.
I'll sit down with you foran hour over a Zoom call.
We'll chat about what you're doing.
Just what, let's throw spaghettiat the wall together, right?
If you want help with the script,if you want help understanding how
to get your podcast posted, whateverit is, like we can chat about it.
(43:59):
Um, hopefully I can be of help.
Uh, and if not, maybe I canpoint you in the right direction.
Um, but yeah, so if you wantthat the first five people
who shoot me an email sayingthey want that, awesome.
Even if you.
Or if you're after that, if youstill want it, we, we can chat.
We'll, we'll still chat.
Um, but, uh, yeah, so there's that.
And then I'm gonna doselfish plug my podcast,
the Ex Homeschoolers Club.
I'm gonna link it in the show notes.
(44:19):
'cause you know, I, I really,Joe, everyone thinks Joe
runs the show over here.
I I really am the onewho runs the show.
Uh,
you're right.
Yeah.
Don't lie.
Um, no.
Link your and, and shout outyour email one more time and,
the Jacob Gooden.
Just the Jacob gooden@gmail.comand uh, yeah, reach out to me.
I'm, I'm always down toanswer questions and chat and
(44:40):
we'll jump on a Zoom call.
We'll email what we'll text,whatever, whatever works for you.
We will make it work.
Cool.
So yeah, link, we'll linkthat up and hopefully people
have stayed to the very end.
But either way, like you'llmake it apparent, make sure it's
apparent in the email or notthe email in the, um, blog post.
All right, man, I thinkmy brain's starting to go.
This is, this is great.
(45:00):
I appreciate you, dude.
Um, all the work and everythingand you making me smarter, at least
at look smarter on the outsidethrough your, your wizard editing.
So,
Yeah.
Well, thank you.
I mean, I, I have loved workingfor you and I think the greatest
thing about working, I, Ichoose who I work with very
strategically, and that is, I likepeople I can collaborate with.
And you said it earlier, findingthose people who, even if you
(45:23):
don't necessarily work for themor work with them, like you just,
there's a collaborative spiritthat we can, we can share, right.
And it's like, let's just push eachother to be better and, you know.
And we get better.
That's just how it works.
We have fun.
Exactly.
That's the whole point, right?
Is have fun.
Yeah.
Oh dude, I, trust me, I wasin a hustle mode for a while
(45:43):
and it was just not fun.
I'm like, what the hell?
And then finallycame outta that fog.
I'm like, yeah, that was stupid.
It's like life is short.
Like choose what you wanna doand it better be having fun or
interesting you in some way.
But, so make contentlike that, y'all too.
Like do somethingthat jazzes you up.
I think that's the big thing.
Yeah, absolutely.
cool.
All right man.
Thank you.
(46:03):
Thank you.
Thank you.
Everybody watching,listening Till next time.
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