Matt Wolfe: How AI Will Transform Your Workflow!

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If you're worried about AI takingyour job or making your business
or services you offer obsolete.
This episode mightjust change your mind.
I brought back my really good friendbrother from another mother, Matt
Wolfee, who spins every single day.
Holidays weekends.
It doesn't mattermiddle of the night.
This guy's always analyzing.

(00:21):
Every single AI breakthroughand trend that comes out there.
He's made a wholebusiness out of it.
Matt used to be the cohostof this podcast and old
business partner of mine.
And I'm happy he's doing whathe's doing now, because he gets to
come back and share what he's beendiscovering these breakthroughs.
But what he's discovered about2025 is biggest opportunities.

(00:43):
Probably isn't what mostpeople are talking about.
And Matt.
Totally breaks it all down andgives you this on a platter.
So you can walk away fromthis episode and start
building with this in mind.
It can completely transformand change the way that you
think about your career.
Your business.
The way that you serve people andjust connect with humans in general.
So take notes, follow Matt,go to future tools to IO.

(01:07):
That's his website, followhim on YouTube and beyond.
Enjoy the episode.
You know what, Matt?
Cheers.
It's great to see you again,
Although, you look likeyou're drinking beer.
That could be, thatcould be beer or coffee.
Or a Moscow mule.
Yeah, now we're talking.
I, I, yeah.
Parks, parks and sometimes, youknow, one of those, uh, you know,

(01:29):
just a little crafted thing ina, in a thermos or something.
It might've happened a few timesthis last, uh, holidays, season.
It's good to see you again, Matt.
You too, Joe.
I saw you last weekend and theweekend before, but, uh, It's
never too Well, I mean, maybesometimes it's too much, but
it hasn't gotten too much yet.
Maybe we'll take a week off.
You're doing CES, right?

(01:49):
So,
Yes, I'm going to CES on Monday,and I'll be there till Friday.
No, no!
Next weekend's open!
No, you
Yeah, it is,
Hang with your fam.
Um, yeah, so, for everyone, we are,uh, this is Señor Matthew Wolfee.
He is, uh, a return guest ofmany, many episodes from prior.

(02:10):
We don't need to explain ourselves.
He's back.
Um But yeah, we're talkingabout our coffee dates.
So we've been doing a little weeklymeetups and I think it's been
kind of fun for both of us to,I don't know, like chat YouTube.
You don't have a lot ofpeople to chat YouTube,
obviously AI stuff, life.
I did see you posted somethingabout YouTube last night, which I'm
going to bring up because I thoughtit was actually quite interesting.

(02:31):
I have a few threads for, forwhere I want to take this episode.
I told you a couple of them.
Well, let's pull on thosethreads and unravel this sweater.
Don't tell me what to Ooh, alright.
Whose sweater are wepulling off though?
This is getting weird already.
I like it!
thinking of the Weezer song
I know.
Aw, the blue album is the best.
The best.
Uh, well, what, what are youexcited about right now, Mr.

(02:54):
Matt?
This is January Early January,we're going to try to get
this episode out ASAP.
yeah, start of 2025, which is wild.
Um, I don't know.
How are you feeling?
Are you feeling?
How are you feeling?
I'm just gonna leave it there.
I'm feeling good.
Yeah, I mean everything'sbeen going good in AI land and

(03:14):
YouTube land and We mentionedI'm going to CES next week.
So I'm really excited about that.
CES is like that's likeDisneyland for tech nerds, right?
Tell me, tell me more.
What is, what is CES?
Yeah, so CES is theConsumer Electronics Show.
It happens every year in Vegas,and it's where all of the, like,
big tech companies come and unveilsome of their, like, prototypes

(03:36):
that they've been working on.
Like, it's stuff you can't evenbuy yet, but it's, like, the
future tech that they're showingoff to get feedback on, right?
So, like, last year they had, like,Clear televisions that you could see
through, they had flying cars, theyhad like new 3D printer technology,
they had, uh, different types ofhumanoid robots that were like
wandering around the show floor,they had like, you name it, it's

(03:59):
like tech and gadget technology.
Disneyland heaven for nerds, right?
So I just kind of like wanderaround with my camera, trying to
like film as much of it as I can.
And just in awe oflike, what's coming.
So what is, what's been like,cause you went last year, right?
Was that your first year?
Or
Yeah.
Last year was my first year going.
Yeah.
there anything like, did anythingget published or like some

(04:20):
published, but like releasedto the public for what you saw?
Or is it like years and years
No, no.
There's still a lot ofstuff that they show off.
That's like, like sometimes theyannounce stuff that's coming live,
like right now you can get it.
Then usually it's stuff that'slike, here's, there's always a
lot of stuff that's like, here'swhat's coming, but it's going to
be available in like three months.
And then there's a lot ofstuff that's like, Here's a
prototype we're working on.

(04:41):
We don't know if we'reever going to release it.
Right?
Like that's some of the like cartechnology and stuff like that.
like last year they showed offlike the rabbit R1 was one of
the announcements during CES andthat came out a few months later.
Um, there was a bunch oflike new laptops that were
announced from companies likeLG that eventually came out.
Um, I don't remember itlike specifically, but there

(05:02):
was like a lot of like.
Little personal consumer electronicstuff that they did show off and
then it becomes available likelater in the year So it is kind
of a mix of like here's what'scoming like this year, but also
here's what may never come We'rejust putting out in the world and
show you what we're capable of
Just to tease you tremendously.
Yeah.
Is there anything, um, thatyou're like most excited for

(05:25):
when you go to these things?
Because I know like you, you see itall, you get some pretty good ins.
The fact that you have a YouTubechannel that people want you to
talk about their stuff, obviously.
So is there anythingyou're looking out for?
I, I always look out for anythingwith AI in it, but the problem with
CES is now everything has AI in it.
Right.
So it's like last year I was, therewas literally AI in everything
already last year, they had an AIbarbecue, they had an AI toilet,

(05:50):
they had AI beds and mattresses,they had like, you name it.
They put AI in everything.
Like.
The AI toilet, imagine a toiletwhere you poop in it and then
the, it's got sensors that analyzeyour poop and say like, Hey,
you might want to see a doctor.
We noticed this within your poop.
biome check is like happening
Yes.
Like a, like a, like a,a gut health check by

(06:12):
looking at your poop, right?
Like that kind of stuff existsand they show it off at CES.
Now the demos, they're not pretty.
I was going to say, did you demo it?
it.
That would be prettyepic marketing though.
You're like, you know what?
We brought a port a potty to CES.
Anyone?
It's
Everybody come watch me take a shit.
Oh, it's great.
Okay.

(06:33):
So AI toilets.
What's the, like, I was goingto, because one of the questions
is like, what's the weirdestthing that, but AI toilets.
That's a pretty weird one.
see it pretty useful, but it'slike, how often do you really need
to be analyzing your, uh, any otherones that, that kind of stand out?
Um,
We're talking oldtechnologies last year.
Obviously you got
yeah, I mean, some of thisstuff they showed off last year

(06:53):
and we still haven't gottenaccess, but I'm trying to
think, um, yeah, I don't know.
I mean, like they, they put AIin everything and some stuff
like doesn't need AI, like.
I saw like AI e bikes, right?
Which like, what's the point, right?
Like really, they werelike e bikes that had like
chat GPT built into it.
So you can have conversationswith your e bike, right?

(07:16):
Um, I was telling you aboutlike, uh, a Qualcomm car that
had the ability to use stablediffusion inside of the car.
So you can be driving down the roadand say, Hey, make me a cat on Mars
eating unicorn poop or whatever.
Right.
Like, and it would generatethat image and put it on your
display inside of your car,like Why do we need that?

(07:36):
Cause that's not distracting at all
it exists.
That's a thing that exists.
All right.
So yeah, the AI vacationof everything is basically
was the theme last year.
We'll see what this
Yeah, that's going to bethe theme this year too.
Um, last year it was like AIfor everyone was I think the,
uh, the sort of slogan of theyear and this year I think it's

(07:57):
something very similar, like.
AI,
Even more for everyone.
AI, even more for everyone.
Yeah.
It's something like that.
AI for everyone or
Alright, there it is.
Yeah.
I don't know.
It's like Funner,Funner, California.
Where our buddy dubbedthat, you know, and
Yeah, yeah, yeah.
Bunner AI for
there you go.
Oh, I like it.
Gotta give credit to Burma though.

(08:18):
All right.
But all right.
So CES, that's, that'sgoing to be rad.
One of these days or years,I got to get out there.
Um, cause I heard it just likewhat takes over the whole strip.
So
Pretty much.
Yeah.
A hundred and I think140, 000 people last year.
Um, it's, it, it'sin the Mandalay Bay.
It's in the Venetian.
It's in the entire LasVegas convention center.
It's in the Fontaine blue.

(08:39):
Um, hotel as well.
It's in, uh, there's stuffgoing on at the Aria.
It's like literally spread acrossand that's actually sort of one of
the frustrating things about CESis like, I mean, the strip isn't
that big, but when you put 140,000 people out there and they're
all trying to get Ubers or liftsat the same time, and they're all
trying to get from like one hotelto the convention center at the

(09:01):
same time, it's a cluster, like.
You're trying to go two miles,but it takes you an hour
to go two miles, you know?
So it's, it's kind of frustratingbecause you kind of have to like
go spend one whole day at like onevenue and not really move around
because just trying to move fromvenue to venue takes up hours, you
Oh, yeah, have you been on the uh,this like the the Tesla loop that's

(09:23):
I haven't yet.
No, I haven't tried that yet, butlast, the Tesla loop only goes
between the convention centerand like one of the hotels.
a resort world.
Yeah, I stayed there and then Itook it just to the convention
center Took all the kids and familyand then just took it right back
Yeah, yeah, yeah.
to try
that's the only loop it does.
It doesn't like stop at otherhotels or anything like that.
So it's like, unless whereyou're trying to get to is

(09:45):
like really close to thatlike resort world place.
It's not super helpful.
And last year when, um, at theend of one of the days when I
was at the convention center,the line to get on the Tesla
loop was like a two hour line.
I was just gonna say I'm like it'snot the quickest process because
you're literally funneling everyoneinto a single car every time and
Yeah, we found it on an off day.

(10:06):
It was like a tuesday.
So it was
Yeah, I found the real cheatcode during CES is the monorail.
You get one of the hop on hop offmonorail passes that last like
five days or whatever, and atthe very end of the convention,
like, like, um, like at 6 p.
m.
or whatever, whenever, whenall the expo halls are shutting
down for the night, Themonorail is a cluster, right?
Everybody's trying to funnel ontothe monorail at the same time.

(10:28):
But if you're kind of going backand forth during the day and
you're not trying to get on itright as the expo is closing and
stuff, it's actually pretty easyto hop on and off the monorail.
So that's like, that'slike the life hack.
If you're going to see, yes,let's get that monorail pass.
Maybe vegas as a whole too.
I don't know
Yeah, probably.
definitely see yes.
Yeah, but cool.
Well, one of these one of theseyears we'll share some time there

(10:48):
Yeah.
Cause the monorail does go tothe convention center also.
Right, see, so you can justdo it to the Tesla loop,
hop up, you know, just
Yeah, exactly.
Yeah.
Yeah.
Alright, well, so that's exciting,that's happening soon, because
you traveled a shit ton, ametric shit ton, uh, that's
an accurate, uh, you know,depiction of your life last year.
Uh, which was crazy, um, yeah,and is this year going to be a

(11:11):
lot of travel like that for you?
I'm trying to cut back this year.
Um, there's a lot of eventsthat it's kind of like.
It's cool that Iexperienced them once.
Do I really care togo back to them again?
Probably not.
I mean, there's a handful.
The thing about going toevents is it's really fun.
I love connectingwith the other people.
Most of the, like, CES is anexception because it's like, it's

(11:33):
like visual wonderland, right?
Like everywhere you look, you'rejust like, Oh, that's amazing.
Oh, that's amazing.
Oh, that's really cool.
Right.
But most of the events I go toare like keynote presentations
where you're basically sittingthere watching a glorified, like
slideshow presentation, right?
By, uh, Yes, it might be a JensenHuang or a Mark Zuckerberg or,
you know, some big name giving thepresentation, but it's still like
a glorified keynote presentationthroughout the whole thing, right?

(11:57):
So, some of that kind of stuff,it's like, that's cool, it's,
it's fun to be there, it's funto like sort of connect with
people at Facebook or Meta, likeI actually know people at Meta now
that I can call on if I need to.
Um, you know, there's otherinfluencer creator types that
are out there that I met thatmaybe we can do collabs now.
So for me, like the real appealof those events is actually

(12:18):
making those connections, meetingthose people and like having
sort of ends at some of thosecompanies, but I don't really
care about sitting through a lotof the presentations anymore.
It's more like, I love CES causeit's like that visual stuff.
You can get hands onwith a lot of the tech.
I love augmented world expobecause that's like all VR
and augmented reality stuff.
And it's all demos.

(12:38):
You just walk around fromboot to boot the booth and try
this stuff on and demo variouslike AI or AR and XR tech.
Right.
So like, I love the like handson experience stuff and I
would like to do more of that.
I don't know about the likekeynote presentation type stuff.
We went to a lot of conferences backin the day in the marketing sphere.
And like, yeah, I think inthe early days we went to

(13:00):
some keynotes or whateverpresentations that were going on.
And then we quickly realizedwe're like, you know, the
fun is actually at the bar.
It's connecting with people.
It's getting to know
the hallways.
Yeah.
are the halls.
Yeah.
Wherever that, but people, right.
It's.
Because you never know whatcollabs and obviously it goes
transfers to what you're doingnow with all sorts of different
fun collabs that you do.

(13:20):
So,
Yeah.
I mean, like when we used togo to a lot of like digital
marketing related events, right?
Like we did used tosit in on the keynotes.
Right.
But we quickly learned, I mean,it was event dependent, but in
the marketing world, like halfthe keynotes are pitches, right?
Like they, they teach you something,but leave out an element and at
the end, try to sell you theirsoftware or their course or
whatever to get the rest of it.

(13:42):
Right.
So we kind of learned like, oh,they're just going to like not
give us the full picture and thenpitch us something at the end.
Yeah.
Or, you know, there wassome good events like a
trafficking conversion summit.
They sort of had likea no pitch policy.
So people get up on stage and tryto like give their coolest stuff.
But I mean, how many of those eventsdid we go to where the coolest

(14:02):
stuff that we learned came fromlike sitting at a bar with somebody
at 1230 AM and they were breakingdown one of their processes or, you
know, hanging out at Denny's at 2 AMwhile somebody tells us about this.
Crazy cryptocurrency thingthat's about to bubble up
and we totally ignore them.
Like, how much of that kindof stuff is really where the
value is at those events?

(14:24):
You're twisting the knife!
I knew you were goingto bring it up, too.
Uh, we won't go into details,but I think you've heard
of this cryptocurrency.
It was roughly, I don't know,15 years ago at this point.
It was something like that.
It was 2010.
It was 2010.
You know
told us about, um, I won't namethe cryptocurrency by name,
but it's like initials are BTC.

(14:44):
And, uh, at the timeit was a couple bucks.
And now it's a littlebit more than that.
Yeah.
told all about how to mine it,how it works, and all, and Matt
and I, mind you, it was, I thinkit was even later than 1230, it
was like 1 or 2 in the morning,it was just like, over our heads.
And the story continues, andyeah, we'll, we'll leave it there.
But um, early days for that old BTC.

(15:08):
We should be retired millionaireson a beach right now.
yes, sucking down.
With, with, uh, I'llcall inside of it, maybe.
I don't know.
Um, all right.
Maybe not.
All right.
Moving on.
Let's see.
I, I you're, you're a man ofthe trends and of the times.
And when it comes to 2025, Ifeel like, well, I'm curious,

(15:29):
what are you thinking about interms of like, what's exciting,
what's developing, like maybe Whatyou're obsessed with right now.
I have a list of different tools andthings that you, there's a million
tools, obviously, future tools.io.
If you don't even know whatthat site is, just go there.
Matt runs it, him andhis team, and AI bots
Yep.

(15:50):
like, I guess let's start off likewhat's the trend of 2025 in your
I when it comes to ai, just tech.
That's like that us commonfolk can use and actually
implement in our businessesand our life and all that.
yeah, I think 2025 is going toreally be the year of AI agents.
Um, if you're paying attention tolike the AI world at all, you're
probably hearing the talk of AIagents bubble up quite a bit.

(16:12):
Um, so basically an AIagent is like AI that can
use tools on your behalf.
So right now, like imagine you'rewriting a blog post for WordPress.
Well, if you're going to use AI,you might go to chat GPT and say,
Hey, write me a blog post about X.
It writes you the blog post.
And then hopefully youdouble check it to make
sure it actually reads well.

(16:33):
And you don't leave inlike as a large language
model in the actual text.
Right?
Which a lot of peopleseem tend to do.
Um, but it will write you anarticle, you copy paste it,
put it into like WordPress.
Then maybe you're going tocreate a thumbnail for it.
So you go to mid journey or stablediffusion or Leonardo or whatever.
And you create a thumbnail for that.
And then you upload it.

(16:54):
Well, if you were going to usean AI agent, it would be more
like you pull open your phoneand say, make me a blog post
about the coolest drones of 2025.
And all you do is you give itthat prompt and what it will do
will, it will go to chat GPT.
It will go and dothe research for you.
It will write thearticle in chat GPT.
It will copy it.
It will paste it into WordPress.

(17:15):
It will open up your image generatorof choice and then generate an image
for you that goes along with it.
It will take that image,put it into WordPress for
you and then press publish.
Right.
All you did was tell it, makeme a blog post about X and it
literally did everything else.
You go to your WordPresswebsite, it's live, right?
That's kind of like anagentic framework workflow

(17:36):
of like writing a blog post.
Or let's say you need to go on atrip and you want to go with your
family to Hawaii in April, right?
You can say, Hey, I want to do atrip for four in April to Hawaii.
Uh, look at my calendar, pick thebest dates and book the trip, right?
It will go look at yourcalendar, find out what
dates you have available.
Go look at the airlines, lookat what flights are available.

(17:59):
Uh, Price, you know, price,check the flights, find the
cheapest flights, find the besttime to fly out, book your hotel
for you, and then send you anemail saying you're all booked.
Here's your itinerary, right?
That's sort of an agentic process.
I think we're going to see alot of that kind of stuff in AI
in 2025, where you give it onething you want to accomplish.
That might be like a multistep process that uses multiple

(18:21):
websites, multiple tools, andfrom your one prompt, it's going
to go do all of those things.
And then come back toyou and say, I'm done.
Here's the result.
Man, And that's, so it'sessentially it's workflows, right?
Like if, to, to kind of dumb itdown for anybody to understand.
It's like, Hey, okay, you canstring things along almost
like a Zapier or, uh, make.

(18:43):
com workflow, right?
Where there's like a series of stepsand it essentially accomplishes
those based off of some preset,
Yes.
But the differencebetween like a make.
com or Zapier or, um, you know, themind studio or one of those kinds
of tools is that those ones you sortof pre build a flow, you tell it
like, Hey, go, you know, Like youcan, what I just explained, you can

(19:06):
do with those tools today, right?
You make a workflow where youcan, uh, tell it, you know, give
it a prompt of what you want itto create, and then using make.
com, you can create this visualworkflow where it will write
the blog post, do the research,you know, write, make the image,
publish it to WordPress for you.
You can build that kind of stuffright now with those tools.
What an agent would dois you wouldn't even

(19:26):
pre build the workflow.
The agent would just know whattools it needs to go use, right?
So you don't even get into make.
com or Zapier or any of thosetools and build out the steps.
You just tell it, here's whatI'm trying to accomplish.
And it knows what tools to use andit will go and do all those things.
I think a lot of like make.
com and Zapier, I think right nowthose are like a middleman for

(19:48):
like an agentic kind of workflow.
I think those middlemenare going to get cut out.
I think you're going to seeClaude and chat, GPT and
Gemini and all these variousAI models that are out there,
be able to just do that stuff.
You tell it what you want itto do, and it knows what tools
are available, or it will dothe research to figure out
what tools are available.
Go use those tools on your behalf.
I think it's going to bemore like that where you're

(20:09):
not pre building anything.
You're just.
Going to a AI tool, giving ita prompt and it does it all.
hmm.
Mm hmm.
Mm hmm.
So it sounds like the LLMs, likeOpenAI and Anthropic and Gemini,
like I said, I would imaginethat's probably where they're
building things internally, right?
So it'll just kind of happen basedoff, and I'm sure you'd have to

(20:31):
integrate, you know, Various thingslike I know Google, Google drive
is now integrated with like chatGPT and in, you know, Claude.
Um, and obviouslyGemini has all too.
So it's like, it's alreadystarting to like Gemini feels like
it's maybe the closest to that.
Because it's like looping inall their apps and everything.
what do you
yeah.

(20:51):
So Claude already philanthropic,already released a feature
for Claude called Tool Use,
That's right.
and it's sort of a pain inthe ass to set up right now.
You actually have toinstall some stuff locally.
You have to use like a, aDocker container that runs like
Python script inside of it.
And it's, it's, it's, you know.
Not for like tech noobs toset up and use right now.
Eventually it will just bebuilt into Claude where you

(21:13):
can tell Claude to use toolsand it will do it right now.
There's like this whole setupprocess, but I've used it before
and right now it can open up,like I did an example on one of
my videos with it where I had itgo to my YouTube channel, sort it
by most popular videos, copy thetitles and the view numbers of
all my most popular videos, andthen pull them into a spreadsheet.

(21:33):
Right?
And so I just gave it that oneexample, and it literally navigated
to YouTube, went to my videos page,sorted it by popular, and copied and
pasted titles and download numbers,opened up an Excel spreadsheet,
and pasted titles and numbersinto the Excel spreadsheet, and
it did all of that autonomously.
Now, I ran out of, like,OpenAI, or, uh, Clod credits.

(21:57):
Right.
Like it, it, it hit like, likeClaude has rate limits, which is
one of the biggest, um, downsidesof Claude right now is it's pretty
easy to hit the rate limits whileI was hitting the rate limits
on using the tool features, soI couldn't actually get it to
accomplish fully what I wanted towithout it hitting the rate limits.
But we got a glimpse of like, Ijust told it to do this thing.
And it went and used all ofthese tools for me and gave

(22:19):
me the result that I wanted.
So we've seen that with Claude.
Open AI, uh, said.
Towards like, I don't remember ifthey said it November or December
of 2024, but they said we're lookingat probably January to release the
tool use for chat GPT, which isthe same kind of idea we recently
saw chat GPT roll out a windowsapp and a Mac app that can actually

(22:40):
look at your desktop and look atwhat you're doing and give you
feedback based on what you're doingand some tools, not all tools,
but some tools that can actuallyinteract with on your behalf.
most tools that still can't yet,but eventually it's going to have
access to be able to like move yourmouse around, type stuff on your
keyboard for you and actually takeactions on your computer for you.

(23:00):
A lot can do that right now,but it's very, very archaic.
Um, and we know Google's workingon that as well, because they
want to integrate with Gmail andcalendar and drive and all of
their suite of tools to sort oftie them all together using AI.
Okay.
So yeah, we're already seeingthat kind of stuff happen.
It's just going to get moreand more sophisticated and more

(23:20):
and more brain dead simple foranybody to be able to use it.
That's what it seems like.
It's like the, all the LLMshave, it's the engine behind
everything essentially, right?
Like, it's like, that's whereall the money's getting invested.
It's the foundational layer.
You have all these other startupsthat are plugging into them for, you
know, obviously the data and power.
So there's.
My, my brain goes to, you'reprobably going to get a base

(23:44):
level of, of agents in all theLLMs of some flavor, right?
Like a basic.
And then, and then you'llprobably see startups start to
pop up for any kind of verticalor like specialized kind of use,
I don't think we're goingto see a ton of new large
language model companies pop up.
Right.
I think the companies thatare already doing it are

(24:05):
already too far ahead, right?
You've got open AI, who'sprobably the leader.
You've got, uh, Gemini,who's not too far behind.
I would say Anthropix probably likein third place right now, as far
as like the most capable models.
Gemini and OpenAI's O3 are prettyclose to each other, but O3, nobody
has access to outside of open AI.

(24:26):
Um, so the best model.
Right now for consumersto use is actually Gemini.
Google doesn't get enough credit.
Gemini is like the bestmodel as voted on by users
and by capabilities andall that kind of stuff.
Um, so you've got, uh, you'vegot open AI, you've got Google,
you've got anthropic, and thenyou've got a few companies

(24:47):
building, um, Open source models.
You've got Mistral, you'vegot, uh, Lama, uh, Meta
basically building Lama.
There's a handful of, uh,Chinese companies like
Quinn, um, is one of them.
And then there's, uh,DeepSeek is the other one.
That's like a large it's a.
An open source model.
That's like as good as GPT 4.

(25:08):
0 now.
So you've got a handful of companiesthat are building these large
language models, but they're so farahead now that it would be really,
really tough for new companies tocome in and build another large
language model, like the levelof these large language models.
So I think what you'regoing to see is any company
trying to get into AI.
Now they're just going to goleverage one of these models

(25:30):
and build on top of it.
I don't know if youheard about like.
Um, inflection AI that was,was it Reed Hoffman's company?
Ooh,
Uh, I think Reed Hoffmanwas like one of the big
investors in that one.
Um, but basically inflection AIbuilt a chat bot called pie, which
was like a conversational chat botthat you can have discussions with.

(25:53):
And then, uh, basically Ithink, was it Microsoft?
Microsoft Aqua hired them basically.
Um, and, and took allof their employees and
inflection kept on going.
And then when inflection kepton going, they basically said,
we're not going to try to buildnew large language models.
We're just going toleverage existing ones.
Character AI, same thing.
Character AI was a companythat was building its own large

(26:15):
language models underneath.
But Google, OpenAI, um, andThropic were all so far ahead
of them, they basically said,We're throwing up our hands.
We're not going to keep on pursuingbuilding large language models.
We'll just startleveraging what exists.
So I don't think you're goingto see many more new companies
build large language models.
I think all companies noware going to just plug into

(26:35):
one of the existing ones.
Makes sense.
Because I, I think, I don't, Idon't think I share this with
you actually, but there was areport I need to, uh, that kind
of broke that down is like, here'sthe landscape of how things are.
It's like you have the LLM.
That's where they're, they'reraising billions of dollars.
And I mean, you would know the,the amounts even more, I think
in thropic, maybe it's likea month or so ago, got like

(26:55):
what, 4 billion or maybe it was
6 billion from Amazon.
Yeah.
6 billion.
Yeah.
Six.
Okay.
Yeah, so I was off a couple butit's like they keep like to compete
against It's gonna be tough.
In the words of one of our friends,every couple billion counts.
It was a different letterI thought But he's right.
He's right.

(27:16):
So Yeah, good reference and butit's it's absolutely true So that's
where the startups is like thelayer of you like you have the
now with the LLM's which will keepevolving But it's like, you're
not going to compete against them.
So if you're thinking of likea vertical or something to, you
know, I don't know, maybe there'slike an agent and I'd get your,

(27:37):
I'm curious of your thoughts onthis because with all the shifts
that are happening, people, Ithink with agents think of like,
Oh my God, it's going to replaceso many jobs or processes.
I'm like, I know marketing isprobably one of the, probably
one of the fastest or easiestthings to, um, automate or,
Agentify because there's justlike, it's a sequence of steps.

(27:58):
It's kind of like data analysis.
It's like, okay, so based offof this data input, this give
me this result, you know, andlike, how should we craft new
copy or whatever it might be.
Um, I guess likeopportunities and threats.
I'm curious of, of your mind,like what, what pops up.
When it comes to themarketing thing, right.
And

(28:18):
doesn't have to be marketing
Yeah, no, no.
But I, I want to talk about this.
I, you know, this is obviouslyall in the theoretical right now.
Right.
We're just sort of speculating whatcould happen, you know, when it
comes to marketing, if everybodyhas the same capabilities and
everybody is able to be a worldclass copywriter, everybody's able
to be world class at SEO worldclass at building funnels world

(28:41):
class at Email marketing, right?
Like you name a marketing sub niche.
If everybody in the worldhas tools that makes them
as good as everybody else.
Well, that sort of devaluesall of it across the board.
So I still think marketing isgoing to be important because
the best marketers are goingto be the marketers that figure
out how to like move above whateverybody is capable of doing.

(29:05):
And so I think you're going tosee like, okay, copy has gotten
really, really good and pagebuilding has gotten really good.
And.
Um, I think, you know, looking atthreats, that's going to make it
harder to determine what is a legitproduct versus not legit product.
If everybody can make a professionallooking website with really solid
copy, it's really compelling.
How easy does that make itfor scammers to also create

(29:27):
crap like that, that peopleare going to fall for?
So I really, really think that,uh, in marketing specifically,
if everybody can do it, it's ofvery little benefit to pretty
much like everybody as well.
So you're going to still haveto figure out how to stand out.
And I still think humans in theloop are going to be what makes

(29:48):
a lot of this stuff stand out.
Like humans that understandhuman psychology, understand
what makes people want tobuy versus not want to buy.
And yes, AI is going to getbetter and better at that.
But again, you've gotto stand above the rest.
Marketing is all about standing outabove what everybody else is doing.
And if everybody can do all thisshit really, really, really good,

(30:09):
what makes you stand out above that?
And I think there's always going tobe that game in marketing of like.
Okay, now everybody can do this.
How do I do it slightly better?
Um, and so I, I don't really seeit taking a ton of marketers jobs.
I think it's going to make marketersjobs and lives a lot easier.
Um, I think it's going to,uh, democratize marketing.

(30:33):
Right.
But I think the best marketersare going to figure out
how to even stand abovewhat AI is able to create.
And pause really fast on thatnote, because I absolutely agree.
Because I feel like thispulls out the need to have a,
like, the touch of a human.
It has touched this thing,because you're right.
Everyone, democratize marketing.

(30:53):
Everyone's going to be aworld class, uh, marketer.
To however that's graded becausethat will change with technology
as well, but it reminded me ofuh, Greg eisenberg on twitter.
I saw our ex I saw him pose.
He's a great follow obviously,
He's a good buddy of mine.
Yeah.
Oh, is he okay?
Cool.
I love his stuff and um, Somethinghe said he's like, I feel like

(31:13):
a trend is going to be one ofthese like You know writing
that isn't perfect websites.
Maybe that look kind of likeshit or like, you know, it's
it's going to go back to the dayswhere all the websites are built on
like, they look like they were builton GeoCities and have like little
flaming skulls next to the titleand everything's animated gifs with
smiley faces that spin on the, ona black background with green text.

(31:35):
I can literally visualize,I had one of those
Everybody did.
it was a green one though,and it was Road I was on
tripod, not uh, what was it?
Angel, fire, all
Angel Flyer, GeoCities, Tripod, um,
Those were the top threeI think back in the day.
Right.
Yeah, there was one morethat I'm drawing a blank on,
but yeah, those were the, Ithink those were the biggies.
heh heh heh heh.

(31:56):
I was a tripod guy.
I bet you were.
Heh heh heh heh heh heh.
You wouldn't know.
Oh, I mean, uh, heh heh heh.
Oh, man, oh.
at this point, Joe.
Well, it's funny becausewe would go places.
This is a little side note.
Like we go places and like peoplewould say, you guys look the same.
I'm like, well, literally today weboth fired on the mic, uh, you know,

(32:17):
the Riverside that we're recording.
I'm like, we're wearingthe same damn shirt.
Like, come on, wehaven't seen each other.
It's been a week, but stillsome things don't change.
Uh, All right.
What other, what otherthings popped in mind?
I brought up marketing.
I'm happy you made that note becauseI think that's a pretty common, I
think it's a good frame to have.
And also on that note too,you and I talked about it.
I'm starting to put outsome videos on this.

(32:38):
Like I feel that with AI, the needfor human connection and not even
the need, I feel like having thathuman element is going to get more
important than we all realize.
And, you know, through technology,connecting us in different ways,
talked about Delphi and the waythat like, I feel like you can
connect with anyone on theirpersonalized level now to like

(32:59):
crazy extent, but it goes withlike any other thing like agents.
Okay, cool.
I want something done for me, youknow, with my liking and this robot
or whatever will do it for me.
Maybe it's to connectwith someone else.
I feel like that human interventionconnection is going to be more
important than we all think.
Mm
Yeah, no, I totally agree.
I think humans being involvedin the whole thing is going to

(33:21):
be a marketing tactic, right?
Like one of the things thatI've been kind of shouting from
the rooftops on my channel forlike a couple of years now.
Is that when it comes to likevideo on YouTube specifically,
we're seeing this huge trendof faceless videos, right?
Where people are using AItools to just quickly generate
videos and put them on YouTube.

(33:43):
Right.
And there, you know, you canspot them from a mile away.
If you are, you know,you know, AI, right?
Like I can spot like,Oh, this was all 11 labs.
You can sort of tell in thepacing of the voice and.
Like, okay, it might soundlike a real person, but they're
speaking very robotically, right?
You can sort of pick that kind ofstuff up and we're seeing a lot
more of these YouTube channels,just like AB Chat, GPT create a

(34:05):
script, have 11 labs, create theaudio for the script, and then
they're either using AI or like astory blocks type site to go and
overlay the whole thing with B-roll,never putting their face on camera.
And I think that's a verysort of transient trend.
I think we're gonnasee that happen for.
A small window of time,people are going to get
sick of that kind of stuff.
And they're going to want toconnect with real humans again.

(34:26):
That's why I think like, ifyou look on YouTube, there's
a lot of AI channels now.
Right.
Um, when I really started to focuson AI a few years ago, there was
a handful, but there wasn't manynow there's like thousands of them.
The ones that tend to be popular,they get the most views are the
ones where there's an actualreal human being showing their
face and sharing their ideas.

(34:47):
And, you know, talking abouttheir opinions and stuff.
The ones that are like thesefaceless channels, you're seeing
not always do quite as well.
There's a few exceptions.
There's a couple channelsout there that are doing
really, really well with it.
But I think they were the ones thatgot in sort of the earliest and
managed to hop on the trend withthe right timing and everything.
But the new channels that arepopping up that are these faceless

(35:07):
channels, they, they're just notreally getting as much traction, at
least in the AI sort of tech space.
Um, so I really, really thinkthat the human element of being
a real person, that if we'rewalking around at CES, you
can potentially bump into me.
We can get a selfie together.
We can, you know, nerd outfor 10 minutes or whatever,
like that kind of interactionI think is really valuable.

(35:28):
It's also the reason I've starteddoing weekly live streams.
Right.
You know, like I want tointeract with the community.
I want people that are interestedin AI to jump on and ask me
questions and hear me actuallysay their name and respond to the
questions and show I am not an AI.
I just love talkingabout this stuff.
I'm a huge nerd thatloves nerding out.
That's why I'm doing theselive streams so we can

(35:48):
just nerd out together.
And I think those sort of like humanconnections are going to be super
valuable and like, that's the nextmarketing strategy is like, be a
real person and don't be a dick.
That's pretty much it.
I think that comes up prettyoften, like, when we hang out, too.
Like, they at least, like,be cool to people, you know?
With the, I know weexperience in Padre games, and

(36:10):
yeah, yeah,
Like, it's something we bring up,because I feel like, Yeah, I don't
know, for whatever reason, A lotof people, at least online, can be
straight up dicks, obviously, Ifyou're in the comments of YouTube.
I mean, you'veexperienced that a lot.
Twitter's probably not.
It's better, but still, youknow, um, but yeah, the whole
thing around human connection,it just rings more and more.

(36:31):
I'm just like, this is somuch more important than I
think most of us realize.
And, uh, hopefully, AI helpsbring us a lot more together
yeah, yeah,
definitely, you know, internetconnected, the world AI usage,
what adoption is like, I don'tknow how many times quicker than
the internet was and phones.
So it's like you have AIadoption is just through the

(36:53):
roof all throughout the world.
Yeah,
back to the topic of likeAI sort of taking jobs from
people, um, I welcome it.
I
I.
here's the thing, like, There'sthis like double sort of thing
that's happening with people wherethey come home at the end of a long

(37:15):
day and complain about how muchthey hate their job, but then at
the same time they jump on Twitterand talk about how scared they are
that AI is going to take their job.
Right.
I think the jobs that peopledon't enjoy doing, the ones where
you're coming home and you'recomplaining at the end of the day
about how much you hate your job.
Those are likely the ones thatAI is going to take first, right?

(37:37):
And like, why are youfreaking out about that?
I like,
I don't want to belike unsympathetic.
I am very, very sympathetic.
I am very empathetic.
Whenever people talk aboutlike their fears with
AI, I like to listen.
I like to address them.
I like to talk about them.
I like to understand whereall these, like all sides

(37:57):
of things are coming from.
And so I know saying thatsounds very unempathetic
of like, Through your job.
You hate it anyway.
Why do you care about it?
Like, why do youcare if you lose it?
Well, also, jobs create income andyou need that income to survive.
And I, I understand that part of it.
But could we also possibly see thisas like a blessing in disguise?

(38:18):
If AI takes that job, maybe it meansyou're going to move on to something
that you actually want to be doing.
Maybe it's something youactually enjoy doing.
Maybe it's something that You'renot coming home at the end of the
day going, I hate my job, right?
Like maybe that's what it'sgoing to create for you.
Maybe we can look at thatglass half full verse glass,
half empty side of things.
And look at this as like, if AIends up taking your job, well,

(38:39):
then a, it probably wasn't themost skilled job in the world.
B it probably wasn't the mostfulfilling job in the world.
Maybe this is that blessing that youneed to go and find something that.
Is what you really want to be doingsaying that, you know, I'll step
off my soapbox here in a second,but saying that there is no better
time in the history of humanityto go and create your own career,

(39:04):
to go and build your own thing.
To go and create your ownsoftware product and try to sell
it, to create your own YouTubechannel, your own podcast,
your own blog, your own sortof content business, your own
agency to help other people.
It has never been frickingeasier to do any of that.
You've got chat GPT.
You've got perplexity.
You've got tools tomake graphics for you.
You've got AI tools to doSEO and copywriting for you.

(39:26):
You've got tools where youcan give it a prompt and it
will build software for you.
Like there has neverbeen a better time.
To start building somelittle side hustles.
So when your job goes away, theone that you hate, the one that
you say at the end of the day, I,I hate my job, but also complain
that AI might take it away.
Well, guess what?
Start building something elsewith everything at your disposal.

(39:46):
Because if you build somethingelse with everything at your
disposal, you won't givea shit when it goes away.
In fact, you'll probably be cheeringthat now I get to focus my time on
the thing that I want to be doing.
All right.
So box off.
And you're damn right.
And yes, yes.
And if you are offended by anythingMatthew Wolfe just told you,
uh, you should start listeningto Matt Wolfe's videos more.

(40:08):
Uh, you know, mine too, butstart building this stuff.
Like literally, if it's pissingyou off, it probably means
there's some truth behind it.
But I feel like a lot of theworld, you're absolutely,
there's, I think there's justa misunderstanding of what.
Is happening right now.
You know, any new technology,especially something like this that
comes on so fast because literallythe rapid adoption, it's faster than

(40:29):
anything else as a whole globally.
And it's something like twoX times faster than just
mobile phones or smartphones.
I think it was.
And Now, at least like this wasDecember, it's like 55 percent of
the world has used AI in some way.
That's the entire planet.
It's like, holy shit, that's a lot.
That means everyone's startingto start waking up, you know,

(40:50):
just by just using chat GBT.
First time you use that, you'relike, Whoa, I can do that now.
But think about all the other thingsyou haven't even experienced yet.
You know, there's a list oftools I just posted on my
Twitter, uh, from a 16 Z.
They basically, you know,it was like their apps
unwrapped and it has, I don'tknow, like 20 apps on here.

(41:10):
And I reposted that I'm like, starttesting this because you know, once
you understand how this stuff works,I mean, we talked about agents,
Matt and I want to go down thisagain, but it's like there's so many
opportunities to build out theseagents or show other companies that
might really benefit from havingthem in the, in their companies.
And you could be the one thatstewards that or advises them

(41:33):
or whatever the hell, like.
These are just some ideas Ihave immediate like if shit hit
the fan right now for whateverreason I would do that Because
everyone hears the trend.
It's like well great fulfillit, you know get really
good at a part of that
Yeah.
I mean, newsletters, right.
And newsletters like on beehiveor convert kit, or I guess
it's just called kit now.

(41:54):
Um, but like, it's so easy to builda newsletter, pick a niche that
you're excited about, have AI sortof help you round up the news, have
AI help you like organize it intoa newsletter that reads nicely.
And then go in and spend10 minutes putting your own
voice, your own input intoit, your own opinions into it.

(42:14):
You've got a newsletterbusiness right there in whatever
niche you wanna build it inthat takes you, let's say
it's a, a weekly newsletter.
It takes you probably a half hour aweek to run this newsletter, right?
Like there are so manyopportunities, like you can use
Cursor or Bolt or uh, windsurfor Devon, or one of these AI
software tools that are out there.

(42:36):
And create like a simple softwarethat solves a problem for
people and go and sell it for 10bucks a month to use it, right?
You get, you get athousand people to use it.
You're now making 10 grand a month,which is probably more than you're
making in that dead end job that youcomplain about at the end of the day
And you can hang out at homewith your family or wherever
the hell you want to live andDo your thing and I would say

(42:58):
Matt surprise you miss this Butit's like go make some YouTube
videos based off the newsletter.
You just constructed
or the other way around,make YouTube videos and then
have them use AI to convertthem into a newsletter.
Bingo it doesn't matter But
you're absolutely right.
I mean like, you know contentoutlines or brainstorming a lot
of that you know, you're notgonna get all the creativity

(43:19):
from AI, but at least like Yes.
Spark it.
It will spark back with somemore ideas and then it's up to
you to do something with it.
Yeah, for sure.
yeah, I like that.
Um, that was a good suit box.
Where would you, all right.
So you mentioned, so let'ssay like if you were to go and
build some agents right now orsomething that, uh, you know,

(43:41):
maybe it's not a full blown agent,like, you know, Anthropic has
done or, or, um, you know, openAI is coming out with Gemini.
Like, where would youpoint people to start?
You already mentioned Cursor, Bolt,uh, there's a couple other ones you
Uh, windsurf and Devin,those are all software tools.
So those are all coding tools.
Those are tools where youtell it what you want it to.
I mean, Devin's alittle bit different.

(44:02):
Devin is like you hire a Devin.
I don't know.
It's very weird.
It's, it's like 500 bucks a monthand cursors 20 bucks a month.
And for me, it works just as good.
Our, our buddy, uh, Brad pool,uh, he's literally building out
a software for his company rightnow in cursor because I pointed
him to Rowan's masterclass, yourbuddy, um, and he literally, you

(44:25):
spent about 40 and has built acomplete app front end login back
end to manage like a wholefinancial all with cursor
and he's like, holy shit.
Yeah, we did a podcastepisode over on the next wave.
Me and Nathan, we brought onone of our friends, Riley Brown.
And on that episode, it waslike an hour long episode.
We built an app in realtime on that episode.

(44:47):
It was like a, a sort oflike Evernote style app that
was like a web clipper whereyou share notes and stuff.
And we built that whole thingin the course of that episode.
And by the end of the episode,we had a working app and we
just did it live on a podcast.
Right.
So it is, it is freaking wild.
I did that two years ago on myYouTube channel where I built
a little basic side scrollervideo game on a, on my YouTube

(45:11):
channel, that one took me agood, like 10 hours to build.
Then I edited the video downto like 30 minutes, but it, um,
it's gotten way, way better.
You can code up anything.
And one of the things I've sortof been obsessed with lately is
trying to solve little problemsin my own business and write
little scripts in like Python orwhatever, to solve those problems.

(45:31):
Right?
Like, for example, and a lotof this stuff I build already
exists, but I wanted justlike a simpler tool that's
specifically tailored to my needs.
I try to download a lot of imagesfrom the internet so that I
can use them as like, you know,memes or whatever to put on my
videos or, or things like that.
And a lot of times they'll downloadin that web P format and everybody

(45:52):
fricking hates web P format.
Cause you can't pull them intolike video editing software.
And there's a lot of toolsthat don't accept web P
and it's just annoying.
Right.
So I created a little Python scriptthat opens up a box on my computer.
I drag a web P file onto it.
It converts it to a JPEG and thendeletes the original web P and
all I do is drag and drop it.
And it's the simplestapp in the world.

(46:13):
I built it in like 20minutes with cursor, but
it solves a problem for me.
And then I, and then I startedrunning into like these AVI F
files or whatever they're called.
Same thing.
They don't reallyrun in a lot of apps.
Um, I couldn't pullthem into my videos.
So I added to that app.
All right.
Also accept AVIF filesand it accepted that.
Right.
And then I ran into thisissue where on YouTube, right.

(46:37):
If, if you try to upload a PNG asyour thumbnail and the file size
is too big, like it doesn't letyou upload a file that's bigger
than two megabytes on YouTube.
So I went and added to this,um, this software tool.
If I drop in a PNG file, I wantyou to convert it to a JPEG and
make sure it's under two megabytes.
Right?
So now I have this file, this,this, it's just a little box

(46:59):
that opens up on my, my PC.
Any image file, I drop into it.
It deletes the original file.
It makes a JPEG of the same existingimage under two megabytes so that I
can use it on a YouTube thumbnail.
And I like pretty muchhave that app open on my
computer all day every day.
And as I'm downloading images,boom, toss it into there and
it just replaces the image.

(47:19):
I don't have to open up an imageeditor and save it as a new file.
I don't have to open up anysort of browser tool to do it
like literally drag drop done.
Um, so that's one ofthe files that I built.
Was that and you said that'sthat was using cursor?
That was using cursor.
Another one that I builtis a, is a transcriber.
So like I was using descript, right?

(47:39):
I don't really edit with the script.
I don't really do the wholething where I go and delete
sentences and edit with descript.
What I was using descript for waslike a really quick translation,
a transcription service.
So I would make a video, I wouldpull it into Descript, get the
transcription of that video,and then I would get, take that
transcription, I would open upClod, I would plop that whole

(48:01):
transcription into Clod, and say,help me come up with titles and
thumbnails for this video, andI'm paying, I don't know, 30 bucks
a month or something like thatto use Descript, and all I was
using it for was a transcriptiontool, that's it, that was the
only feature I was using it for.
So OpenAI has an API calledWhisper, the Whisper API,
which does the same thing.
It takes an audio file,converts it to text and gives

(48:23):
you a transcription of it.
So I use cursor to build a littleapp where when I'm done with a
video, I literally drag and dropthe video file into this same thing.
It's just like a little boxthat opens up on my computer.
I drag and drop thevideo file into it.
It uses Whisper,transcribes the whole thing.
And then once the transcriptionis done, it then says.

(48:46):
It has another prompt in itthat says, all right, read this
transcription and give me ideasfor titles and thumbnails.
And then it automaticallycreates a little text file,
uh, in a, in a folder on mycomputer and in that text file,
it's got the full transcriptionalong with potential titles and
thumbnails for that video, right?
So I was able to cancel my descriptmembership because all I was using

(49:07):
it was with a transcription service.
And I don't need togo to multiple places.
I just throw in a video file.
It makes the transcription and thenspits out a like title and a bunch
of title and thumbnail ideas for it.
So I don't have to go to the script.
I don't have to copy and pastemy transcription into Claude
and then get the output.
It's just drag drop done.

(49:27):
It takes, you know, five minutesor something to transcribe it.
But once it's done, Ihave everything I need.
And I was able to cancel acouple of tools to do it.
dude.
Well, and speaking of that, you'reeven telling me what the other
week you took all of your financialstatements recently from like credit
cards and whatever at your bank andyou threw them into Claude, right?
And then you basically hadto analyze to find all the

(49:50):
recurring subscriptions you have.
So, and obviously we don'tneed to go into detail, but
the point is we all have a shitton of recurring subscriptions.
AI tools are not that are 20a pop, 30 a pop to add up.
Um, that's probably a really goodway to find ideas of what to make.
Like you're probably justusing a, uh, maybe a feature

(50:10):
tool per tool or per thing.
Like, and I don't know if thisexists, Matt, but like with
open AI, the API, like whisperis one of the features or the
tools you have access to there.
Like, is there an easy wayto see like what's possible
and what you can API into tobasically do some kind of action?
Yeah.

(50:30):
documentation there's like, uh, allthe various APIs that are available.
'cause OpenAI has alot of APIs, right?
People think of opi, uh, OpenAI,and they think of Chat GPT.
But we also forget thatOpenAI also owns Dolly three.
OpenAI also owns Whisper,which is a, you know, a video
or audio to text, uh, feature.
Um, open AI own, theyalso have Sora, right?

(50:52):
Sora!
Not
So like, like, but Sora, I don'tknow if it has an API yet or not.
Yeah.
That might be too early for that.
but there's now the,Oh, one open it.
Um, there's another Oh, one APIas well, which does a whole bunch
of like logic and reasoning andessentially doubled and triple
checks its work before it givesyou its output to make sure it's
giving you the best possible output.
Oh, one has an API.

(51:14):
Now advanced voice mode has anAPI now where you can create
apps where you talk to theapp, just like you do with
advanced voice mode on chat GPT.
That has an API now, so youcan build that into apps.
Um, you jump over to Claude.
Claude has a lot of, uh, APIs likethat, those types of things as well.
You jump over to Google.
Google has APIs forall that kind of stuff.

(51:34):
Google has.
APIs where you can upload imagefiles, video files, text files,
and have it do stuff with them.
Um, I don't think VO2 hasan API yet, because it's not
really publicly available yet.
Um, but like, Google alsohas, um, Imogen, or Imagine, I
don't know how it's pronounced.
They've got theirown image generator.
All of these things have APIs thatyou can plug into and build tools

(51:57):
on the back of, and right now whenit comes to APIs, most companies
are just like shopping on price.
They're like, which APIcan I use for the cheapest
to build this thing?
Yeah, I mean, this is again whyit's so damn cool of a time, like
back to your soapbox of like, finda problem that a lot of people have,
or maybe some archaic thing thathasn't been a ified yet or some

(52:21):
something that you know, that isjust going to be obsolete because
of what's happening out there.
And yeah, start bybuilding for yourself.
I think it's always the best way.
It's like build a tool thatyou know you need to maybe save
some money, save some time,your team time, whatever it is.
Do something better but then likeshit that could be a product go
put it out There's uh, you know,it could be maybe a google or a

(52:42):
chrome extension or some standalone
Yeah.
Well, I mean, all these apps, allthese little apps that I make for
myself just to solve my own smallproblems, I take them and toss
them up on GitHub is open source.
So any of these apps that Ibuild for myself, I throw them
on GitHub and then anybody cango and download and build off
of them and make them better.
Like, I, I mentioned I put outthat game a couple years ago that
was like, just a run and jump gamewhere there's like little platforms,

(53:04):
there's coins on the platform, andyou just, it's like an infinite
scroller, you go and you just try tocollect coins, and then eventually
you fall into the lava, and then youtry to beat your score on the next
I've played it.
I remember that
one
like, I put that up on get huband then I saw a whole bunch
of people start to fork it andmake better games out of it.
And they put like moreintense backgrounds onto it.
And they put like theability for like the little

(53:25):
character to shoot guns.
And they put like little alienson the platforms that try to
attack you so that you canshoot them off the platforms.
And I saw, I saw like a whole, uh,group of people start to build off
that stupid little platform gamethat I made and actually turned
it into something quite a bitcooler than what I started with.
And I'm like, That's so cool to see.
It's like I put this seed out intothe world and watched it grow.

(53:46):
Now I'm watching other peoplesort of harvest that plant
and build cool shit with it.
You know,
I gotta find you a gethub for whatever reason.
You're not coming up.
I think it's just Mr.
Eflow.
It's the same usernamepretty much everywhere.
Uh, I forgot the Mr.
Yeah.
I'm like someone else hashad, has your EFLO here.
There he is.
Okay, cool.
Um, yeah, everybody go followMatt and see what he's talking
about because he's awesome.

(54:07):
I think, I think a lot of thesethings like me has never been,
call myself a coder, but eventhough I built that tripod site
back in the day, I know basic HTML
and some of the, but like, itdoesn't, it's not complicated
because like with cursoror bolt, it's all a prompt.
Like you can one, one shot, youknow, I've heard the term like
Rowan Chang talk about like,Oh, you can one shot this app

(54:28):
and like you can make some coolshit with just like one prompt, but
obviously you could break it downinto little steps like you would
with Any chat GPT prompting you
yeah.
I would say like, typicallyyou can get like the bones of
something decent with one prompt.
Um, most often, more oftenthan not, you're going to go in
there and give it more promptsand, you know, improve it.
Um, Oh, I wish it had thisfeature and add stuff to

(54:51):
it and things like that.
But yeah, you're going to get,you're going to get like a
pretty good, like rough draftof whatever your product is
with a single prompt these days.
And dude, yeah, I just, Ijust found your, uh, AI jump
game and it has 13 forks.
Nice.
That's pretty cool, man.
Yeah.
I actually, that's something I wantto do a followup video on where
I take my existing game, pull itback into Claude or, uh, sorry,

(55:16):
not Claude cursor, pull it intocursor and then actually build
off of it and improve it and makeit even cooler myself and then
show off that process on a video.
I think you should, man.
That would be freaking cool.
I think this would bea cool little callback.
But what I was saying, it was likewith GitHub, for instance, like just
understanding, okay, the, uh, thiswhole flow of, Hey, you can make

(55:36):
something with just some prompting.
You don't need to be a dev, youknow, it probably helps if you
knew the language and all that,but watch some YouTube videos.
Watch, watch your video.
But it's like, if you start tojust kind of see the process
and this is how I've learnedand got more comfortable.
Yeah.
Oh, it ain't that bad.
And you're not goingto break anything.
It's super cheap or try it for free.

(55:57):
Or you can just copy somethingthat you made already mad or
someone else on get hub, createan account over there, start
following people and just Fafo.
yeah.
Well, I think, I think with GitHubtoo, like, I think GitHub has
like direct integrations into likecursor and tools like that now where
you can find a repository wheresomething's already pretty well
built for you, pull it into cursorand just start building off of it.

(56:19):
Just fork what's already out there.
it's, I don't want to say it'sso easy, but it's the, the
time that we're in right now.
It's like, man, you got an idea,you want to solve something and
you know, solve it for yourself.
But again, thinking of theopportunities you about to,
you know, lose your job oryour industry is becoming more
obsolete or you see opportunities.
Maybe it's more that you'reseeing like, oh, shoot,

(56:40):
there's a gap here that I canautomate with this AI mindset.
Yeah.
And just start like, startsearching around, see what
people have already built.
When it really blows me away,because I don't think most
people think this way, right?
Like I, you know, talking toa lot of people, like they
don't think in the way of like,Oh, AI can build me tools.
AI can make my life more productive.

(57:00):
AI can actually help mecreate a business so I
can get out of the job.
I don't like doing, I don't reallythink people think of it like that.
I think people see AIand they think, okay,
they're talking about AI.
AI is obviously chat GPT,which is what people use
to cheat on their homework.
Right?
Like that's what people thinkof when they think of AI.
That's what they still think of.
It's actually a very smallgroup of people who look at AI

(57:24):
in this way and go, holy crap,this can actually change my life
if I'm using it the right way.
And it's, you know, clearly changedmy life, clearly changed your life.
Um, like we both built entirecareers off of what AI is capable
of now, but the majority of theworld is still thinking of it
as like a, Uh, a machine thatcheats on homework for you and
is one day going to have robotsthat rise up and kill us all.

(57:47):
Right?
Like that's what the majorityof the world thinks of when
they think of AI, they thinkof cheating on homework and
Terminator like scenarios.
And like, I think if I'm like,you know what, is that possible?
Bring it on.
I think this is fun.
You know, it's likea, it's a crazy time.
And I was going tomake a note to that.
The fact that you have builtsomething the last, what is

(58:07):
it, two and a half years?
I think it is.
Um, and, and, you know, that'sbeen about roughly how long we've
been working kind of independently.
I guess we'll say, you know,you're on the podcast here.
We had business for alot of years before that.
Um, the cool thing, somethingthat we've both done
independently is build something.
I wouldn't say from scratch becauseit's all leveraging the foundation

(58:28):
we built for so many years.
And every single personlistening and watching
has that same opportunity.
It's like, where areyou currently at?
What are the relationships,knowledge, whatever
it is, industry ends.
And like, build from there.
Like, don't, don't feellike you got to start
something from total scratch.
Like you jumping into AI, doingvideos and future tools might

(58:48):
seem like it's like, whoa, Mattjust went totally, like, no, I
don't, I know that's not true.
Sure.
Was it fresh?
Yes.
In a lot of ways, but yeah.
So I just.
I guess caution to like, don'tjust start something from scratch
where you're like burning the shipsor burning the boats necessarily.
Yeah, no, I, I always suggestlike, if you're going to start

(59:08):
building stuff with AI, buildit as like a side hustle.
First, if you've got a jobthat's paying your income, like.
Don't give that up yet.
Like start building something,see if it can make income.
And if it surpasses yourcurrent job income, then cool.
Now start looking at likewhat your next move is.
But it's so easy to just doas a side hustle right now
is like a side bonus incomeon top of your regular job.

(59:30):
But yeah, I mean, going backto like your, your last point
too, is like, I don't know howoften I hear people go, like I
sprouted out of nowhere or likeI was an overnight success or
I've seen a lot of these comments.
I'm like, I just chuckle.
Yeah.
And I'm like, I put my firstYouTube video up in 2009.
I've been actually doing contentmarketing, you know, either by
myself or with a partner likeJoe or Bradley or Josh Bartlett,

(59:53):
or like I've had partnersover the year, but it's always
been in this like content.
Base where I've been tryingto put out content and build
a business around content.
I mean that's been the gameI've been playing for almost
16 years now, you know,
absolutely.
I mean, that's howyou and I started.
I mean, you were doing some of thatprior to and we worked together
at your parents shutter company,
you know, and it was all content,but I was going to say it's like,

(01:00:16):
if you look hard enough, we might'vealready taken these offline,
but the good old samurai videos,
like we did some YouTube stuff
that was going backto like oh seven.
I think
Yeah, it might've been, I think itmight've been a different channel
Yeah, it was we had a we had like itIt wasn't our personal channels yet
so I don't know if that'll seethe light of day ever again, but
I don't know if I wanted to.

(01:00:37):
Me with, me with my like cutoff sleeves and we're sitting
around drinking Coronas in frontof a 1983 or 89 Suzuki Samurai.
And
On like a Friday nightwhere we're just, you
calling people aliens randomlybecause we've, we've got a buzz.
Corona buzz
Yeah.
Skunk beer.

(01:00:57):
Yeah those but yeah, there'sthat was early days man.
Yeah, that was
this for a long time.
And I think a lot of people, um, Iknow at least, you know, speaking
for myself, I know like a lot ofpeople just saw me sort of come
up over the last two and a halfyears because of the AI stuff.
But it's like, we've been playingthis game for a long time.

(01:01:17):
And, you know, going back towhat you're saying is like,
I think everybody has to lookat it like a Venn diagram.
Right.
So for me, I've studieddigital marketing for,
Almost 20 years now, right?
Like it's, I feel so old sayingthat, but it's true, right?
We were doing it tothe artisan days.
Right.
Um, so like I've been studyingdigital marketing, things like
copywriting and, um, you know,funnel building and list building

(01:01:40):
and email marketing and you nameit, all of the stuff under that
umbrella of digital marketing, we'vebeen studying for like 20 years now.
when it comes to video production,probably didn't get as into
it until about, I don't know.
I think I really got into videoproduction around 2020, right?
It was like around COVID you andI went and got that studio in, in,

(01:02:00):
uh, El Cajon and I, and when wegot that studio, I remember you
were on vacation or something andlike, I went and ordered a shit ton
of camera equipment and lightingequipment and sound equipment.
And when you came back, I had builtlike a recording studio for us.
was pretty cool.
Yeah.
And so it was around 2020 that Ireally got into video production.
And then in 2021, we startedworking with Randy, who's like

(01:02:22):
a video producer by trade.
He actually films likeMariners games and Seahawks
and, and stuff like that.
Everything Seattle.
everything's Seattle.
And then we startedworking with him.
He taught us how to be muchbetter video producers, how
to get higher quality content,how to cut out the fluff of our
videos, all of that kind of stuff.
run of show where you haveeverything kind of organized and,

(01:02:43):
He, he taught us how to use, like,I didn't really get into editing
with DaVinci resolve until westarted working with Randy and.
And all that kind of stuff.
Right.
So if you look at my Venndiagram, I already had
two circles of it, digitalmarketing and video production.
I just added AI as like a thirdcircle to that Venn diagram.
And then I found that sweetspot in the middle of AI
marketing and video production.

(01:03:04):
Right.
And I just put all three of thosetogether and these other two, I'd
spent 20 years on one of them,five or six years on the other,
and now adding AI into the mix.
It was like, allright, we found that.
Perfect blend of, uh, sort of skillsets that all work as something
that, that works together.
absolutely.
And that's where, well, and togive you credit and I mean both of

(01:03:28):
us, but like talk about you reallyfast here because have something
I want to pull up also on screen.
you had the WordPress Classroom,so, like, you're recording
tutorial videos for ages.
I wouldn't call it really video proI mean, it was using online video.
But, like, you, I think, havealways been, like, the best
trainer, someone that can walkthrough step by step, like, Big

(01:03:48):
picture, but also like, here's howto actually get something done.
And obviously it comes outin YouTube, your videos now.
So you've been practicing thatmuscle for nearly 20 years
Yeah.
Yeah.
I mean, it is, I have been tryingto make videos since oh nine.
I mean like the YouTube channelhas been around since oh nine.
I actually left my very firstYouTube video up just because I
knew people would go in, like,look at what the first one

(01:04:10):
was and I think it was like.
A video about how to hide affiliatelinks or something like that.
Okay.
I'm sure I've seen, you know,I got to look back at it now
and see what's all about.
yeah, I mean, all of the recentcomments are like, Oh, I just came
here to see what Matt's first videowas, you know, stuff like that now,
but like, I've been putting videosonline since 2009, the WordPress
classroom, like looking back tothat, that launched in 2009 as well.

(01:04:32):
And I remember I, I made the videos.
Um, I think I was using Camtasiaback then to record the videos.
you were, cause youwere on PC or no,
Yeah, I would, it wouldhave been a PC back in 09.
Yeah.
Yeah.
Um, so I was using Camtasia torecord and I was using Sony Vegas to
Yeah, I remember that,
Uh, that was, that was my editorof choice, but then I could

(01:04:55):
not for the life of me, figureout how to put them online.
Right.
I knew I can upload them to YouTube,but if I put them on YouTube,
then people would be able to findthem and then they wouldn't pay
for my course about WordPress.
So I didn't want toput them on YouTube.
Um, and then like, I don'tthink Vimeo existed yet.
Um, there wasn'treally much out there.
And then that's when we cameacross our buddy, Josh Bartlett.

(01:05:16):
Josh Bartlett was like, youknow, you can use Amazon
S3 to publish videos.
He showed me how to use that topublish videos on my website.
And then after that, he wentand built the program called
easy video suite, which turnedinto like a multi million
dollar company for him.
But back at the time like I had noidea like how to go from I have this
video made How do I get it on theinternet so people can see but not

(01:05:37):
publicly available like on youtube?
And I remember thatwas like a month's long
struggle to figure that out
Man, we are dinosaurs.
But it's so true, Iremember exactly those days.
It's funny, I remember like,nope, those were the PC days.
Remember that, that happened.
Cause it's, it's accurate.
And the flip cams, can't forget the

(01:05:57):
we had flip cams or,
Kodak
or ZI8,
ZI8 we call it.
Yeah, we, we go back y'all.
Green screens in the living room.
Yeah, we've
Even before that I was usinga Sony digital elf camera,
like one of the little small,like rectangle cameras that.
Like I love that little camera.
Cause it was like, we could fit inyour pocket, but also shot videos.

(01:06:19):
Um, I use that before Igot my, my flip cam and
then eventually got my Zed.
I ate.
I had all the HD capabilitiesthat the Zed did.
And then, yeah.
Oh, those were the
Yeah.
No, these were the days, dammit.
Alright, so, uh, what I wantto end on is another thing I'm
going to pull on the screen.
Matt, so be prepared.
Uh, you'll be familiar becauseyou just posted this like

(01:06:42):
last night or something andI thought it was very timely.
So here it is speaking of youtubebasically matt and i'll point you
guys to this because I think itwas a freaking awesome case study
You know, you're like literallybreaking down what's working for
you the most right now in on youryoutube channel And you know, I
know from our private conversationswhen we're having coffee without

(01:07:03):
the recording happening Uh,other than iPhone spying on us.
That, uh, you know, you tell meall these little experiments you're
doing, and I think that's whereit's like a nice outlet for you.
It's great for me, becauseI'm learning as well.
So, thank you.
But, like, you put it onblast on Twitter, and you,
like, broke it all down.
You know, everything fromlong form videos, which are
like, what, your news videos.

(01:07:24):
They're like 20 ish minutes,somewhere around there.
And then you have, um,you're doing shorts.
So YouTube shorts, TikTok,you're on Instagram, basically
anywhere a short can be.
And then now live streams, you know,and you're doing those basically
all, I mean, every day there'ssomething coming out, it seems like,
Yeah.
I know I have a piece of contentcoming out seven days a week, so.
My, my
you?

(01:07:44):
strategy is like everyMonday I do a live stream.
Every Wednesday I put arandom video on YouTube.
It might be a tutorial.
It might be, uh, somebig news announcement.
It might be like top 15 toolsto accomplish X or whatever.
Right.
And then every Friday I do a newsbreakdown of here's all the news
that happened throughout the week.
And then seven days a week, everysingle day, I drip out a new short,

(01:08:05):
which some of my shorts are actuallypurposefully designed to be shorts.
Like I script them, I recordthem and I make a short.
Most of my shorts now are actuallyclips from either my long form
videos or my live streams though.
And so
But, but this is pretty intri thisis pretty intriguing though, like,
you think shorts are a waste oftime, because what this post that,
uh, if you're watching, that is,you're basically, you're breaking

(01:08:28):
down your views to earnings, ina nutshell, based off of these
different formats, the long form,short, and then live streams.
And it's fascinating.
We're not going to break downall the stuff, but I mean,
you got screenshots here.
I'm assuming you didnot Photoshop these or
I did not Photoshop them.
it's Gemini them now, I think is thenew term, but yeah, I mean like, but

(01:08:49):
you can see the breakdown of what,this was a short 3 million views.
You got what?
12, 000 subscribers made,uh, about a little over 400.
And then you go over hereto your, I'm assuming
there's a long, long form.
Long form 1.
2 million.
Views, 19, 000subscribers, 13, 500 bucks.

(01:09:09):
I'm assuming that was on,that's almost a year long.
Yeah, that was, yeah, it
was 10 or 11 months ago.
Yeah.
yeah.
And this guy, what?
A couple months.
So a little over twomonths for the short.
Okay.
Yep.
And then about a year for the long.
I mean, it makes sense.
These things are evergreen andit's obviously still climbing.
Yeah.
The point that I was trying to makeon that though, was like a short

(01:09:30):
that gets 3 million views makes 400.
A long form that getsless than half of that.
1.
2 million views made over 13, 000.
Like what percentage of likehigher is that it was just kind
of showing that like shortscan't really do it for the money.
Yeah.

(01:09:50):
And I know, and obviously this iswhat ad revenue through Google,
That's ad revenue through Google.
Yeah.
So like, of course you can havesponsorships for shorts to bump
that up, but yeah, point taken.
Um, it's interesting.
And then the live stream, liketalk about that because I thought
this whole strategy of like, youknow, you can gather attention
through these other ways, butthen the live stream itself.

(01:10:13):
You know, and I knowit's a newer thing.
Well, actually this, this livestream you show, I'm still
getting a screenshot here.
Everyone a
Yeah.
That one's actually over a year old.
little over a
I just
picked the one thathad the most views.
but still it's a good, it's,it's worthy, you know, but like
not nearly as many subscribersnowhere near, but the views are
lower, higher revenue than theshorts, of course, 1900 bucks.

(01:10:33):
But what you made a point islike, this is where you bond
with your community, right?
Like this is where you reallythe glue of everything.
the end of the day.
So like YouTube really has likethree main types of content.
You've got your long formvideos, which are just like
pre recorded normal videosyou publish on YouTube.
You have shorts, whichhistorically have been one
minute vertical videos.

(01:10:54):
Now you can go up to threeminutes, but historically
they've been one minute.
I still publish one minute.
Cause I like that constraintof figuring out how to get
it into a minute or less.
Um, and then you have live streams.
You can argue they now havea fourth with, um, podcasts.
Right.
But, uh,
How about community posts?
Would you put that in there?
community posts don't reallydo much for your channel.
Like you can't make revenueoff community posts.

(01:11:15):
There's like zero, like theydon't put ads on community posts.
Right.
Um, and community posts onlyget shown to your subscribers.
So you're not goingto grow subscribers.
It's just like a, Quickway to communicate with
your audience, right?
I'll use community posts fromtime to time, but it's usually
like, Hey guys, I know Ipost news videos on Fridays.
It's coming out tomorrow instead.
Cause I'm travelingtoday or whatever, right?
It's just like a way tomake quick announcements

(01:11:37):
to the audience on there.
Um, so I, I do use those sometime,but not very often, but like the
short form is really actually prettygood at growing new subscribers for
your channel and getting discovery.
The problem is a lot of people whoonly watch short forms are never
going to watch your long form.
So you'll grow subscribers, butyou're not really going to convert

(01:11:59):
a lot of them to long form viewers.
But if you keep posting shortforms, a lot of those people will
keep watching your short forms.
Right.
So you still have thatengagement with those people.
Uh, they're just going tostick with short forms.
Um, the live streams, theydon't grow subscribers at all.
Right?
Like if people don't know who youare, they're not already subscribed.
They're probably not going tobe alerted of your live stream.
And they're probablynot going to show up.

(01:12:20):
Um, but it's like the bestway to build that engagement.
It's the best way to builda bond with your audience.
Like I mentioned earlier in thiscall, like I love getting on
and just for the most part, Ido like three hour AMAs, right?
I might have a couple of littlebullets of like, If nobody's
asking any questions, here'ssome areas I'll take the
conversation, but I almost nevereven need to look at my notes.

(01:12:41):
Cause it's like from moment one,people are asking me questions
and it's just off to the races.
I'm just interacting.
I'm just going, all right,somebody asked this.
Let me show you atool that can do that.
Oh, somebody asked this.
Let me actually break downmy workflow of how I do that.
Oh, somebody asked this.
All right, here's,here's how I do that.
And it's just like.
It turns into this three hour,like AMA where I'm just breaking
down my workflows, sharing whatI'm doing, answering questions.

(01:13:02):
Um, it's just, yeah, it'sjust like a three hour AMA.
And that really, really builds likea good bond with people because
they're like, Oh, you know, he'sactually interacting with me.
Like I can actually feel likethere's two way communication.
I ask him something, he responds,he actually shows me stuff.
And that also turns intowhat's called super chats where
people can essentially tip youif they like what you said.
Um, or they're payinglike 20 or whatever.

(01:13:25):
And if they pay that money,it makes their comment more
prominent in the chat so thatit's more likely it'll get read.
Um, and so what ends up happeningis you'll do these live streams.
You're bonding with people.
People love it.
They start like tipping you, theystart super chatting you next
thing, you know, like people aresuper chatting you to like, um,
to, to basically get you to respondspecifically to their question.

(01:13:49):
So the live streams can add upto pretty decent revenue without
actually having like sponsorsand all sorts of other stuff
so, so people areinteracting with you.
And if they're like reallyappreciating what you're talking
about, they'll basically be liketipping you and throwing money
at you like as a thank you.
Um, on this live stream thatyou're showing, I think later
on in the live stream, somebodyactually gave me just 200 and

(01:14:11):
like, Hey, love what you do.
Here's 200 bucks.
And I'm like, Oh damn.
Yeah, that's rad.
I mean that's it's a sidebenefit I don't think I ever
think about most people probably
No, no, I'm definitely notdoing the live streams for that.
It's just kind oflike, Oh, that's cool.
Like when I started doinglive streams, that was
not even on my radar.
I didn't even, I literallydidn't think I would make
a cent off of live streams.
I was just like, I'm goingto do them because I want

(01:14:32):
to interact with people.
But then those like super chatsand stuff start coming in and then,
you know, one or two people do it.
Other people see that, Oh, he'sactually responding quicker
to the stuff that has likea super chat attached to it.
I'm going to ask my questionwith, you know, a couple
of bucks attached to it.
It's like when we used to go tothe dueling piano bars, right?
You can go and ask for a specificsong for the dueling piano people,

(01:14:52):
but the people that stick theirsong with a 20 are much more
likely to get that song played.
You get their attention
Yeah.
And I'm, again, I'mnot doing it for that.
Like that is not my motiveof the live streams.
But it is really,really cool to see.
I mean it's it's attention that'sall that's all you're going
for and it makes perfect Andit's someone that wants to give

(01:15:12):
back to you, which is rad man.
So yeah, go check out the livestreams That's kind of why I'm
showing this on screen here, too.
And obviously follow.
Mr.
Matt Wolfe over there.
Well, it's mr.
Eflow, but not Wolfe here and youjust published this video literally
seconds before hopping on this call.
So I'll have to watch that laterMatt we have gone You Longer than

(01:15:33):
I budgeted for but uh, that's okay.
Is there any Before you go getthat hair did like what other
anything that That you want toshare before hopping off anything.
You're excited.
Uh frightened about maybe anythingthat uh to Close this one up
and I think we'll do anothercoffee date podcast shortly
Yeah.
I don't, nothing that I'mreally like worried about.

(01:15:56):
I do think we are going to see a lotof like AI generated junk, right?
I've always kind of worriedabout that, but I think
that's already here.
I think like there's so muchjunk on the internet that.
You know, that's one of the bigcomplaints people have is like,
it's going to generate so much slop.
We're going to have so manycrappy articles and crappy memes
all over like social media.
I'm like, have you beenon the internet recently?

(01:16:16):
90 percent of it's already crap.
Like, what are you talking about?
Yep.
Yep.
Yep.
I mean, we already went throughthe election cycle, you know,
at least this last time.
We're all still living.
Most of all,
yeah, I mean like most searchresults when you Google something,
these days are like somebody whooptimized to get like an affiliate
click or something that, youknow, is getting stolen by honey

(01:16:37):
apparently, but, uh, I don't knowif you heard that whole story.
know that.
No, no fun.
Yeah, there's a whole bigold controversy there.
But anyway, we won't get into that.
Um, you know, I, I, I do worryabout more and more like AI slop.
I do think that AI video in 2025is going to get even better than
what we're seeing right now.
I think 2025 is going tobe the year where we get AI

(01:16:58):
video that people really go.
I can't even tell this is AI.
I mean, we've alreadyseen some videos that.
You have to look really close, butyou're like, damn, that is good.
I think 2025, we're going to hitthat moment where like, somebody's
like, people are going to get fooledby an AI video and think it's real.
And it's going to go viraland it's going to spread.
And then everybody's going tofind out later that that was AI,

(01:17:19):
What you said, Sora, was,is, you know, is ChatGBT, or
OpenAI's video, but you have Veo,
yeah, VO two is even better, butit's not publicly accessible yet.
It's like only some betatesters have access.
Yeah, but what you showedme, because what you made
like a rhino, I think it was,right, that was with Veo 2,
That was Veo, yeah, Veo,
whatever it is, and yeah, Iwas like, this is crazy, and

(01:17:42):
it just looks like you'reright there in the Serengeti,
yeah, yeah.
I still don't know if it'ssupposed to be Veo or Veo.
I keep on hearing peoplepronounce it Veo, but then also
Veo is look in Spanish, right?
Um,
or then you have video I don't
yeah, so I don't know how it'ssupposed to be pronounced, but
like, on my YouTube channel, Ialways get people in the comments
correcting my pronunciation, but I'mlike, I think they're both right.

(01:18:06):
Who knows yeah Cool.
So yeah, I agree the video thingis going to be it's going to be
wild and whenever that's releasedby google What deep mind right
Yeah.
Yeah.
I think that's going to be wild.
Um, you know, we have Soraturbo, which isn't even
the full model of Sora.
I think we're going to see a muchbetter version of Sora coming out.
Um, so that's coming, uh, that'llbe out sometime in 2025 is like the

(01:18:29):
much more improved version of Sora.
I think, um, Yeah.
So like if my big predictions arebetter, better video, better and
better 3d object generation fromAI, like creating game assets
and stuff like that with AI.
And then all the agent stuffthat we talked about earlier,
I think that's going to bea big thing in 2025 as well.
Um, other than that, Idon't really have many.

(01:18:51):
Ending remarks.
I think we covered a lot ofground and, uh, we've covered
a lot of ground in previousepisodes that we've done together.
So, uh, you know, we we've coveredmarathons worth of AI and YouTube
discussion over time betweenour, our episodes, but, uh, you
know, check out the next wavepodcast, check out future tools
and check out my YouTube channel.

(01:19:12):
there you go, subscribeeverywhere, go
Like subscribe, hitthat bell notification.
Ding!
There you go, no sound
Also subscribe to the Hustleand Float Shared podcast and,
uh, yeah, and Joe's going tobe, uh, cameoing on some of
my live streams in the future.
you go, keep a lookout.
Alright y'all, Matt,appreciate you brother.
Yeah, you too, man.

(01:19:32):
Good talking.
yeah.

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