December 24, 2025 • 27 mins
In this insightful episode of Hustle & Flowchart, Joe Fier recaps the top episodes of 2025—including Jacob Gooden, Justin Abrams, Scott Duffy, Matt Wolfe, and Joe Stolte—to break down the key mindsets and strategies shaping the future for creators, entrepreneurs, and business owners. From embracing imperfection when starting out, to making luck work in your favor, training your own digital mind with AI, and confronting the future of software, this episode delivers practical wisdom you can use right away. Dive into candid stories, actionable advice, and forward-thinking perspectives to build a more resilient life and business.
Topics Discussed
- Starting Ugly vs. Waiting for Perfection: Jacob Gooden shares why jumping in and creating—even imperfectly—is more important than ever, and the power of intentionality behind launching your podcast or content.
- Finding Your Format & Intentionality: The process of finding the right medium for your message (podcast, blog, YouTube, TikTok) and the importance of defining your ‘why’ before you start.
- Navigating Opportunity and Burnout: Insights from Justin Abrams on increasing your surface area for luck in a tough economy—whether you’re just starting out or an experienced professional.
- Demonstrating Employability: Why getting a job (even if it’s not perfect) builds skills, networks, and resilience.
- AI in Entrepreneurship: How building your own "digital mind" with AI tools can free up your time, scale your impact, and create new business models.
- AI Taking Your Job—A Blessing in Disguise?: Matt Wolfe presents a controversial take on why AI replacing unfulfilling jobs could open doors to more meaningful work.
- The Future of Software & AI-to-AI Marketing: Exploring the coming revolution where software morphs into personalized AI tools, and marketing becomes “AI matching AI” for optimum results.
Episodes Featured
- Jacob Gooden: https://youtu.be/-XuMp_MLS1U
- Justin Abrams: https://youtu.be/f24mAbJX-90
- Scott Duffy: https://youtu.be/X5YFv-gN2CI
- Matt Wolfe: https://youtu.be/Aa39C3_U-qE
- Joe Stolte: https://youtu.be/vxjG5yOH2EQ
Connect with Us
- Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
- Newsletter: https://hustleandflowchart.com/subscribe
- Podcast: https://hustleandflowchart.com/
- LinkedIn: https://www.linkedin.com/in/joefier/
- Instagram: https://www.instagram.com/joefier/
If you’re ready to embrace imperfection, build your surface area for luck, and leverage AI for lasting success—don’t
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
2025 was the year hype diedand the real work began.
So we stopped asking if AI and new mediawould change things, and we started asking
ourselves, how do I use this to win?
So we're gonna break down this blueprintof the year through five specific lenses.
The first one, starting with myproducer and friend Jacob Gooden,
(00:21):
on why starting ugly is betterthan waiting for perfection.
That's.
More than important thanever, I would say right now.
Then we have, next up is Justin Abramson how to increase your surface area
of luck in a tough economy, Then wehave my business partner, Scott Duffy,
who is gonna talk about the actualreality of how to train a digital
(00:44):
mind to scale you and your business.
Then we're heading over to.
My best friend and my old partnerhere, business partner and podcast
host Matt Wolfe, the AI guy.
He's going to come on here talking abouta controversial take on why AI taking
your job might actually be the best thingthat's ever happened to your career.
(01:04):
Then we're wrapping it all up with JoeStolte on why software is dead and how AI
to AI marketing is actually gonna be howthings change and how you sell forever.
So before we dive into the first clipwith Jacob Gooden, make sure to hit
that subscribe button and make surethat you are ready to build a more
resilient business and life in 2026.
(01:32):
I like the conversations youand I have about the media.
You made a great point, which I wantto go through, is like, it's never
been an easier time to actually createcontent and make something of yourself.
You know, put your voice out there.
There's so many differentmediums now, like.
New ones, existing ones that arekind of having new shape shifter
moments, you know, like podcasts,going to YouTube for instance.
(01:55):
You have great insights there.
But also, um, like the why,because that, that's like, you see
the spectrum of different shows.
You have your own show.
It's like, oh, why even do this?
Like, why would you have this?
Or, and like, how can it look like,how can it be packaged up and done
consistently for the right reasons?
So I kinda wanna just talk about that.
Maybe we start there is.
(02:16):
Yeah,
Yeah, I don't know where, whereyou want to pick up there.
Yeah.
I think the why is really interestingbecause for, I mean, since before I
even worked for you, I, I was like,I'm gonna have a podcast, and I
bought the microphone and I sat onit for, I mean, what, five years?
Something cra I mean,it was longer than that.
I had it before.
I sat on it for like sevenyears just thinking about like,
(02:38):
what do I want my show to be?
I came up with all these ideas,I could do this, I could do that.
I was like relating into the musicindustry, so I was like, I'll do music.
Industry news.
And then I started working for you and Iwas like, I could do editor type stuff.
And then, um, duringCOVI, I had this idea.
I I, I got lonely duringcovid, like most of us did.
And, um, and I started havingconversations with childhood friends.
(02:59):
We all grew up homeschooled.
And we would have these conversationsabout like, what it was like growing up
like that and then now being an adultand what's changed and who are we as
people now and, and, and all this stuff.
And so within that, itsparked this idea of like.
Oh, this might be the thing.
This might be the podcast.
Right?
And then it was like, okay, what'sthe intentionality behind it?
(03:20):
Because I don't wanna just like.
Be a bunch of people just sitting on acouch like yapping about nothing, right?
Like we need to have somekind of driving factor for it.
And so it, it kinda was like,okay, well let's think about that.
And it took another four or somethingyears to, to like flesh it out.
But it, you know, I tookway too long doing this.
I'll just, I'll just be honest.
Um,
(03:40):
It happens.
but, but it kind of landed on thisspace of like, okay, I wanna talk
about the good, the bad and the uglyof homeschooling and what that means.
And I wanna share individual stories.
About your experience, um, what it waslike back then, what it's like today, how
it's shaped you into the person you aretoday with the intention of like, yeah,
it's like a support group for other peoplewho went through that, but also for people
(04:04):
who are currently going through that.
Okay.
Does it get better?
Are you having a tough time for parents?
Kind of looking at itand making decisions.
I've interviewed my parents and we'vetalked about the, the mistakes they made,
but also the great things that they did.
Um, so anyway, I say all that to say likethe intentionality behind it became very.
And it's changed even within thelast, I've been going for nine
months, I think now with the podcast.
(04:25):
So it's, it's shifted even to be like,okay, we're starting to touch on deeper
topics than maybe I initially wanted to.
We're talking about deconstruction,we're talking about like, you know,
uh, heavy stuff that maybe needsa little bit of therapy sessions.
Yeah, exactly.
Parenting, we're talkingabout all this stuff.
That's, it is very heavy topic sometimes.
Not always.
We, we also touch on the fun laugh, laughat it, cringey, homeschool stuff, but.
(04:49):
was this intentionality oflike, let's find the spot.
And so that's when I work with peoplelike yourself, like with working
on an RV podcast, like figuringout what is the reason you're doing
this, and then like, let's, let'sfind the space for that, right?
Where's the packaging fit the best?
Is it a podcast?
Is it a YouTube channel?
Is it a TikTok account?
Like.
(05:10):
It might not be any of those things.
It might be a blog.
Who knows?
We have to find that space.
That's the, that's the first thing,and then you can go from there.
I guess podcast, would you say podcast islike the best way to capture, because I,
when I think of content, like, I'll justgive my thought on it really fast, is
I. And how I've coached a lot of peopleis like, Hey, you want to capture it?
(05:33):
At least, you know, audioand video, high quality.
We're using Riverside FM right now.
Is it perfect?
No, but no, no program is, you know, andmake sure your equipment is compatible.
That's also something that we alllearn along the way, but, uh, the, I
think of like capture, how do you, highquality capture, whatever the thing is
(05:53):
that you decide that you're gonna do.
And then, um, know that thatcan be turned into all sorts
of different types of content.
So like, in terms of the destination,you know, if you capture it well in,
in like this, like what we're doingat the highest quality, like 4K if you
can, because everything's on big TVsnow, even, you know, YouTube videos.
So just, these are all like thethings that I think about that
(06:15):
I know you've coached me on too,but like we've coached each other.
But are there any like, I guess like coreprinciples, like foundational things that
before someone actually commits to it,like what, what should they have in mind?
Equipment wise?
Software process?
That's a hard one to answer becauseeverything is a little bit different.
Right.
But, but I think the, we havea friend, Chris Krimitsos, he,
(06:40):
he has this like start ugly.
Philosophy and, and I'm, I'm with that.
My podcast is not super polished.
It's like sometimes it's recorded on Zoom.
That's just what's easiest for my guests.
So I, I also have to, there's alevel to which you have to like,
meet people where they're at.
and so I think about like, yeah,of course you could go spend.
$5,000 and get a great camera anda mic set up and all these things.
(07:01):
Or you could just pull the thing that'sin your phone, in your pocket, right?
Your phone, pull that out andjust start figuring out how
to use this to make something.
Um, and that I think is like,what's incredible is like,
this is why it's so easy.
You could literally make an entirepodcast just on this thing right here and.
(07:23):
There's apps of course, youknow, Riverside is fantastic.
Love Riverside Descript isone that we highly recommend,
like they're all in ones.
But even just like if it's just you asa content creator, if you don't wanna
do interview stuff, like just use thecamera app that's built into your phone.
Like just do it.
And then yeah, you could get a microphone.
There's of course, likewireless mics are great.
You can get wired mics.
I just upgraded my phone, so now I canplug my, my sick MV seven in directly
(07:47):
into my phone if I want to, like I can.
Yeah, of course.
But this is a $270 microphone, right?
I have, like we talked about tech issues.
I have like 150 to $200 camera set upthat just wasn't working with Riverside.
Today I'm shooting this on my iPhone.
Um,
And I would, I, I didn't see adifference quality wise, honestly.
This might even be better.
(08:09):
So there you
very possible.
taken.
Yeah.
So it, it is one of those things whereit's like, I also, like, I used a $15
webcam for years of like shooting,just like my tutorial content that
I would do use internally with teamsof just like, I'm making loom videos.
Right?
Like I, I don't think it'salways so much about like, oh,
you gotta have all of the tools.
You can get paid, use what's free.
(08:30):
Get started, but, but once youwanna upgrade, I think Descript
is like the easiest video editor.
Um, it's also, if you have a podcast, it'slike a fantastic editor for that as well.
But if you, even if you wanna make YouTubecontent, you wanna make blogs, you want
stuff transcribed like you talked about,like you setting yourself up to make
things like six different ways is awesome.
(08:50):
It doesn't mean you have tomake it six different ways.
Yes.
you gotta capture it somehow.
And if you're gonna capture it yourselfor with someone else, do it right.
At least in, in a way that works.
are there any issues that you find ormaybe like as you coach some folks or
whatever, like navigating opportunityand, you know, like, uh, issues in
getting passionate with an opportunityor, you know, because it's like it can
(09:13):
quickly lead to burnout for some folksif you don't approach it correctly.
so opportunity shows itself in,in quite a few different ways.
I often speak to young people thatare in pursuit of their first job, and
the hiring market for juniors in anycategory right now is really difficult.
And you may be looking at a really longstint of unpaid internships and lots
of folks just cannot afford, literallyfinancially afford an internship.
(09:37):
They quite literally need the income
Mm.
when that's the scenario, anopportunity comes calling.
Probably shouldn't have too much ofan opinion about how you make money.
And it's always easier to finda gig when you have a gig.
Mm-hmm.
That's just a, that's age oldwisdom and advice right there.
So it really depends on where youare in your career Projection.
(10:00):
It really depends on whatyour network looks like.
It really depends at where you are inyour, in the stages of your career.
And so opportunity presents itselfdifferently for the different stages.
If I'm talking to a younger audience,it is about being employable.
Demonstrate your ability to be employable.
So if you made it through highschool and you didn't have a job.
(10:22):
I, I had my first job out.
I, I was 12 years old.
I was a ca golf course, super accountable.
It's the first time I, it is the firsttime I ever got told f you to my face
because of my performance with subpar.
That's a way to
fast,
heard that again.
And that's a way to learn again,is from some, some super rich local
that won't pay you for your roundbecause you just weren't good enough.
(10:43):
And so that's a like.
Getting a job, demonstratingyour employable, demonstrating
that you have a pursuit of skillsno matter what job you get.
Again, the lens you look through,you could become passionate about
the core skills that you, that youstitch together for that experience.
Or you could just be slogged by it.
It could be a drag, butthat's all about you, man.
(11:06):
Like that's all about the person.
And like it depends onthe lens that you look in.
I can honestly say I've had somereally horrible jobs in my life.
But I can do, I can dot 'em all together.
I can stitch every single job as aformidable experience, and I can tell
you a story from each one of thosejobs that compounds today, 20 something
(11:26):
years later, into a professionalcareer now opportunity for a more and
mature professional looks different.
It looks like promotional opportunities,it looks like is now the right time after
raising kids to start that business.
I always wanted to start.
It looks like the pursuitof financial freedom.
It looks like the pursuit of, oftravel and calming down and maybe
(11:47):
distributing wisdom, and so opportunitypresents itself depends on where you
are in the stage of your lifecycle.
But man, being a dad of young kids,being, being exposed to the youth and
to the next generation of professionalsthat are out there, the number one thing
that I implore is demonstrate employment.
I don't care where you had a job.
(12:08):
I don't care where youhave a job currently.
I care that somebody else has a litmustest on you and that you're proven.
And now we can all grow into potential.
And again, the opportunity will giveyou new sets of skills to explore that
maybe you'll become a professional at.
So this is all a compounding experience.
(12:29):
I, I love it, man, because with that,yeah, that employable essence, I guess,
and however you get in that mode, itchanges something in us as well, and
the way that we think things through.
And obviously if you need to get paid,if you've got that cash flow coming
in, you're feeling better, you'remore, you're open to more opportunity.
You.
Yeah.
Those dark corners that in your mindare now lit up to something quite
(12:52):
different, you know, and, and thingsjust show up and you're like, holy crap.
It was just
I'll give you, I'll, I'llgive you another piece on it.
I talk about this all the time,uh, in the, in the, in the
lens that a lot of folks have.
Something in the way, probably somethingthat has to do with social anxiety.
I, I had that for a long time in mycareer too, but I was like pushed off
(13:13):
the cliff into networking and, andputting myself out there and being my own
advocate and, and et cetera, et cetera.
Getting a, getting a job,whatever the heck it is.
Putting yourself in thoseuncomfortable situations, it
increases the surface area for luck.
So.
By opening up that avenue for yourself.
You may run into nobody, but you may runinto the next thing that happens to you.
(13:36):
Good or bad.
Luck doesn't always have to be good.
It could be bad luck on that daythat you run into, but if you
stay static, you can guarantee onething is that momentum is cut off.
And so for anybody that is pursuingopportunity or they're passionate about
something and want to explore it alittle bit deeper, again, I specialize
in that zero to market, that zeroto one, that getting that minimum
(13:57):
imaginative product off the groundand like how can we figure out how to
increase our surface area for luck?
For young people, it's about gettinga job, demonstrating talent, building
your small network, getting referrals,taking the next coffee break.
Just get out there andmake a name for yourself.
For the folks that are a littlebit mature in their career, you
(14:18):
have options now, you now you haveexperience, you have worldliness,
you have a little bit of wisdom.
You might, you have a network there.
The options are just different, butwe're all kind of in the same pursuit
of where is the next opportunitycoming from for me to say yes or no to?
And that comes back to increasingthe surface area for luck.
That means like, yo, takethe day off to go skiing.
(14:41):
To treat yourself to the afternoonto go get your nails done or
go go out with your friends.
It's not really about enjoying the moment.
If you're in pursuit ofopportunity, you're hungry for it.
Every one of those outletsis an opportunity to connect
with a new individual, whichopens up new opportunity.
You were the very firstpaid customer of Delphi.
You were the original innovator thatwas in on that in on that stuff.
(15:05):
I didn't know that until fora long time, but you're right.
Yeah, I was the veryfirst paying customer.
That was like over two years ago now.
It was funny 'cause yeah, Iwas in the offices of Delphi.
I know you know this, but I'll just sayit, uh, up in San Francisco, meeting
up with them back in March of thisyear, and that's where they told me,
Hey, it's our two year anniversary.
I was like, what?
(15:26):
Like literally the day.
And this is in front of their wholeteam, like 15 people or so, engineers
and everything, uh, maybe more.
And um, then that's when theytold me, yeah, you're the
very first paying customer.
I was like, this is so cool.
I had no clue and it blew me away.
And um, that's amazing.
Yeah.
No, it's, it's cool.
But that's where I'm like, and thatwas just stumbled upon Twitter at
the time and I was just looking.
(15:48):
The story for me, really, I'lljust set it here, is that I
wanted to make this podcast.
A two-way conversation.
I didn't want it to be me just talkingat people listening or watching,
but I wanted to give them theopportunity to have a conversation
with me and the guests on here.
So you can have that two-way conversation,make it personalized and go deep maybe
(16:08):
on something that we didn't cover.
But you know, you can kind of likeuse the, the collective podcasts that
have been trained into this thing.
I mean, my Delphi hassomething like 14 million
words
trained into it.
So it's like's amazing.
Got a lot of
stuff.
Yeah.
That is so amazing.
And, and when you talk about likeyour use case, so my use case was,
you know, 18 months ago I started a,uh, a conference called AI Mavericks.
(16:31):
And I was looking for earlyai, uh, business tool companies
to come out and present.
And I was introduced by you.
To Delphi.
And Delphi came out and, and when,when we were first, and they had very
few customers at the time, right?
'cause all this stuff is really new.
All this stuff is reallyearly and, and, uh.
(16:52):
my use case was, I had shiftedfrom where I used to teach.
I have a couple of of books outthere on entrepreneurship, on startup
and scale and things like that.
But I wanted to move outta that space.
And I just wanted totalk to people about ai.
And what I found was people keptpulling me back into the old stuff.
How do I raise money?
How do I do this?
How do I do that?
And so I said to Andrew, our friend,uh oh, Andrew over at Delphi, you
(17:17):
know, I said, I said, this is my thing.
I want to spend all my time over here.
And he said, well, let's takeall of the content that you have.
Let's take all three of your books.
Let's take all of your podcasts.
Let's take all thevideos that you've shot.
Let's take, I had hundreds of articlesand blog posts and things like that.
And he said, let's put 'em in there.
He said, let's justtrain your digital mind.
(17:40):
And from now on when somebodyasks you, how do I raise capital?
Just send them to yourwebsite and have them ask you.
And the crazy thing is that from thefirst person who went on there, it'd
just be like, at first it seemed kindof weird to me and And I'm like, how is
gonna work?
But what I found was that from the,the first time somebody went on there,
(18:00):
they're like, man, that was awesome.
I was on your clone for 50.
I remember he said 50 minutes just talkingand having this one-on-one conversation.
And it was about raising capital.
And so, you know, I have other friends,we have other friends who've done
the same thing, but now what theydo is they'll charge, you know, X
number of dollars a month or somethinglike that for that 24 7 access.
(18:21):
what that did for me is it gave me somuch time back and it enabled me to focus
on the programs and the things that Iwanted to do in my business, um, without
missing a beat with those particularcustomers or or leads or prospects.
that's the key thing is that it's,it's scaling you in a way where it
doesn't need to involve your time.
Um, so many people have, yeah.
(18:42):
They start with what is thething that's bottlenecking
them in the business right now?
Where can you add more value, youknow, to an existing community?
But then pretty quickly after, actuallymost of the time is they see how
well it's working like pretty quicklyafter, you know, you're onboarded, you
have the Strat, it's all programmedcontent's in there, then you start
(19:03):
thinking like, where else can I use this?
And then that's where we've seena lot of people turn into and
like create a front end Yeah.
Lead gen type of experience thatthen can turn into a subscription.
Maybe it's a new, um, subscription,you know, revenue stream for
their business because of that.
Yeah.
All access pass basically.
Um, and it's, it's, and what I'veheard is like, it's literally little
(19:27):
to no maintenance when it comes to.
These, these things obviously wantto keep it up to date and check
in and make sure you're optimizedwith the new things coming out.
But it's a whole different type of me, uh,media really like, just like podcasting.
If you think about, now this is adifferent form a way it's modulating your
existing content, but you're technicallycreating new, uh, a way of engaging
(19:49):
people online or anywhere in the world.
back to the topic of like AI sort oftaking jobs from people, um, I welcome it.
I
I.
here's the thing, like, There's this likedouble sort of thing that's happening
with people where they come home at theend of a long day and complain about
(20:12):
how much they hate their job, but thenat the same time they jump on Twitter
and talk about how scared they arethat AI is going to take their job.
Right.
I think the jobs that people don't enjoydoing, the ones where you're coming home
and you're complaining at the end of theday about how much you hate your job.
Those are likely the ones thatAI is going to take first, right?
(20:32):
And like, why are youfreaking out about that?
I like,
I don't want to be like unsympathetic.
I am very, very sympathetic.
I am very empathetic.
Whenever people talk about like theirfears with AI, I like to listen.
I like to address them.
I like to talk about them.
I like to understand where all these,like all sides of things are coming from.
(20:54):
And so I know saying that sounds veryunempathetic of like, Through your job.
You hate it anyway.
Why do you care about it?
Like, why do you care if you lose it?
Well, also, jobs create income andyou need that income to survive.
And I, I understand that part of it.
But could we also possibly see thisas like a blessing in disguise?
If AI takes that job, maybe it meansyou're going to move on to something
(21:17):
that you actually want to be doing.
Maybe it's something youactually enjoy doing.
Maybe it's something that You'renot coming home at the end of the
day going, I hate my job, right?
Like maybe that's what it'sgoing to create for you.
Maybe we can look at that glass half fullverse glass, half empty side of things.
And look at this as like, if AI ends uptaking your job, well, then a, it probably
wasn't the most skilled job in the world.
(21:38):
B it probably wasn't the mostfulfilling job in the world.
Maybe this is that blessing that youneed to go and find something that.
Is what you really want to be doingsaying that, you know, I'll step off my
soapbox here in a second, but saying thatthere is no better time in the history
of humanity to go and create your owncareer, to go and build your own thing.
(22:01):
To go and create your own softwareproduct and try to sell it, to
create your own YouTube channel,your own podcast, your own blog,
your own sort of content business,your own agency to help other people.
It has never been frickingeasier to do any of that.
You've got chat GPT.
You've got perplexity.
You've got tools to make graphics for you.
You've got AI tools to doSEO and copywriting for you.
(22:21):
You've got tools where you can give it aprompt and it will build software for you.
Like there has never been a better time.
To start building somelittle side hustles.
So when your job goes away, the one thatyou hate, the one that you say at the
end of the day, I, I hate my job, butalso complain that AI might take it away.
Well, guess what?
Start building something elsewith everything at your disposal.
(22:42):
Because if you build something elsewith everything at your disposal, you
won't give a shit when it goes away.
In fact, you'll probably be cheeringthat now I get to focus my time on
the thing that I want to be doing.
All right.
So box off.
And you're damn right.
And yes, yes.
And if you are offended by anythingMatthew Wolfe just told you,
uh, you should start listeningto Matt Wolfe's videos more.
(23:03):
Uh, you know, mine too, butstart building this stuff.
Like literally, if it's pissingyou off, it probably means
there's some truth behind it.
But I feel like a lot of the world,you're absolutely, there's, I think
there's just a misunderstanding of what.
Is happening right now.
when I give keynotes, I, I'll have aslide that says The future of marketing,
and it's a picture of C3 PO and Han Solo.
(23:23):
You remember that scene at Star Wars?
Like, never tell me the odds,because today it's going to
be non portable intelligence.
It's like it's in your computer, it'sin your phone, it's, but, and it'll
get to personalization where, whywould I need to see a software screen?
Software is dead.
It has stage two cancer.
Like it's all gonna be talking to anLLM that gets the result for you, And
I've never heard softwarestage two cancer.
(23:45):
It's
Well, It's not, it, it'snot gone yet, but it's, you
know, it's, and I don't wanna makelight of cancer, you know, my father
passed away from cancer, so I don'twant anybody to take offense to that.
I'm, it's just, it's just an analogy.
Like it's, it's not gone,but it's in trouble.
It
needs to be helped.
And, and, and the way that it's gonnabe helped is things are gonna start
to look more like an LLM chat typepersonalized experience where it's
(24:06):
automatically updating and havingalmost like a C3 po conversation with
you in the computer or the phone.
Then if you've been paying any attentionto robotics, it's, it's very quickly
gonna become portable intelligence.
It'll be that.
But in a robot helping you doingphysical things in the real world
and talking to you and beingconnected to the internet.
So if your products and servicesaren't moving in that direction and
(24:26):
the AI vendors that you're workingwith don't seem to be trending in
that direction, there's a fairly goodchance they're not gonna survive.
Yep.
I agree.
It's, it's almost like the way I seeit, because, uh, and I want to talk
about this version in Del in, um, andnot Delphi, but in, uh, daily AI is
essentially having these triggers andactions built into a system like Delphi
(24:46):
has that, it's almost like Zapier make.
To an extent built in within therebefore it can go out to another layer.
And I think, yeah, what you're sayingis, you know, you have like the smart
intelligence of whatever software platformthat makes it unique to you, but also
it could take actions on your behalf
Yeah.
And, and that's why having companiesthat are building with real machine
(25:07):
learning, like where they take yourcorpus of data, like your customer
interactions and your individual things,
and then they remember themand build on top of them.
'cause that's gonna be the critical input.
'cause eventually, um, and not,probably not that far from now.
It's gonna be AI is talking to ai.
You know, marketing will become,you know, it's, it's already here.
I've been saying this for about a yearand a half, but like marketing is going
(25:28):
to become a member matching algorithm.
And it's really gonna come downto how good is your offer, where
you take your offer and you go tothe marketing ai and you say, I
want I the ideal buyer for this.
And it will make thecreative, it will write the
copy.
And when I say creative,I don't just mean imagery.
I mean the videos too.
Tiktoks doing it.
All the platforms areabout to start doing it.
It'll make a fake influencervideo, it'll publish it, and
(25:50):
it'll find who resonates the most.
It'll test where the drop off pointsare, and it'll optimize for it.
Now, if your offer is extraordinary.
Then what's going to happen is you willend up getting customers back for cheaper
than it costs for what they paid you.
You have a positive customeracquisition cost, and that's what,
that's where marketing's going.
So it's, it's already halfway therewith, with the new, like you look
at Facebook, like they're absolutelygetting away from interest targeting.
(26:13):
If you understand paid ads,it's just, give me your people.
Who do you want?
And gimme your offer.
You gimme like 10 versions of yourcreative and I will go find the thousand
weirdos that are weird like you and loveyour weird stuff, and hopefully it's.
Acquire them cheaper than what?
What they pay you.
That's we're already there.
So like that's where it's going man.
It's like AI is talking TOIs anddoing all these workflows for you
(26:35):
and getting you customers and leadswhile you, well, you just work on
having great offers and products.
So like that's where allof these things are going.
And so if your products and servicesthat you're buying from people
aren't moving in that direction, thenthey're probably not gonna survive.
Again.
That's a real thing.
And that, that may be okay,
but that's just the way it is.
2025 was the year hype diedand the real work began.
So we stopped asking if AI and new mediawould change things, and we started asking
ourselves, how do I use this to win?
So we're gonna break down this blueprintof the year through five specific lenses.
The first one, starting with myproducer and friend Jacob Gooden,
(00:21):
on why starting ugly is betterthan waiting for perfection.
That's.
More than important thanever, I would say right now.
Then we have, next up is Justin Abramson how to increase your surface area
of luck in a tough economy, Then wehave my business partner, Scott Duffy,
who is gonna talk about the actualreality of how to train a digital
(00:44):
mind to scale you and your business.
Then we're heading over to.
My best friend and my old partnerhere, business partner and podcast
host Matt Wolfe, the AI guy.
He's going to come on here talking abouta controversial take on why AI taking
your job might actually be the best thingthat's ever happened to your career.
(01:04):
Then we're wrapping it all up with JoeStolte on why software is dead and how AI
to AI marketing is actually gonna be howthings change and how you sell forever.
So before we dive into the first clipwith Jacob Gooden, make sure to hit
that subscribe button and make surethat you are ready to build a more
resilient business and life in 2026.
(01:32):
I like the conversations youand I have about the media.
You made a great point, which I wantto go through, is like, it's never
been an easier time to actually createcontent and make something of yourself.
You know, put your voice out there.
There's so many differentmediums now, like.
New ones, existing ones that arekind of having new shape shifter
moments, you know, like podcasts,going to YouTube for instance.
(01:55):
You have great insights there.
But also, um, like the why,because that, that's like, you see
the spectrum of different shows.
You have your own show.
It's like, oh, why even do this?
Like, why would you have this?
Or, and like, how can it look like,how can it be packaged up and done
consistently for the right reasons?
So I kinda wanna just talk about that.
Maybe we start there is.
(02:16):
Yeah,
Yeah, I don't know where, whereyou want to pick up there.
Yeah.
I think the why is really interestingbecause for, I mean, since before I
even worked for you, I, I was like,I'm gonna have a podcast, and I
bought the microphone and I sat onit for, I mean, what, five years?
Something cra I mean,it was longer than that.
I had it before.
I sat on it for like sevenyears just thinking about like,
(02:38):
what do I want my show to be?
I came up with all these ideas,I could do this, I could do that.
I was like relating into the musicindustry, so I was like, I'll do music.
Industry news.
And then I started working for you and Iwas like, I could do editor type stuff.
And then, um, duringCOVI, I had this idea.
I I, I got lonely duringcovid, like most of us did.
And, um, and I started havingconversations with childhood friends.
(02:59):
We all grew up homeschooled.
And we would have these conversationsabout like, what it was like growing up
like that and then now being an adultand what's changed and who are we as
people now and, and, and all this stuff.
And so within that, itsparked this idea of like.
Oh, this might be the thing.
This might be the podcast.
Right?
And then it was like, okay, what'sthe intentionality behind it?
(03:20):
Because I don't wanna just like.
Be a bunch of people just sitting on acouch like yapping about nothing, right?
Like we need to have somekind of driving factor for it.
And so it, it kinda was like,okay, well let's think about that.
And it took another four or somethingyears to, to like flesh it out.
But it, you know, I tookway too long doing this.
I'll just, I'll just be honest.
Um,
(03:40):
It happens.
but, but it kind of landed on thisspace of like, okay, I wanna talk
about the good, the bad and the uglyof homeschooling and what that means.
And I wanna share individual stories.
About your experience, um, what it waslike back then, what it's like today, how
it's shaped you into the person you aretoday with the intention of like, yeah,
it's like a support group for other peoplewho went through that, but also for people
(04:04):
who are currently going through that.
Okay.
Does it get better?
Are you having a tough time for parents?
Kind of looking at itand making decisions.
I've interviewed my parents and we'vetalked about the, the mistakes they made,
but also the great things that they did.
Um, so anyway, I say all that to say likethe intentionality behind it became very.
And it's changed even within thelast, I've been going for nine
months, I think now with the podcast.
(04:25):
So it's, it's shifted even to be like,okay, we're starting to touch on deeper
topics than maybe I initially wanted to.
We're talking about deconstruction,we're talking about like, you know,
uh, heavy stuff that maybe needsa little bit of therapy sessions.
Yeah, exactly.
Parenting, we're talkingabout all this stuff.
That's, it is very heavy topic sometimes.
Not always.
We, we also touch on the fun laugh, laughat it, cringey, homeschool stuff, but.
(04:49):
was this intentionality oflike, let's find the spot.
And so that's when I work with peoplelike yourself, like with working
on an RV podcast, like figuringout what is the reason you're doing
this, and then like, let's, let'sfind the space for that, right?
Where's the packaging fit the best?
Is it a podcast?
Is it a YouTube channel?
Is it a TikTok account?
Like.
(05:10):
It might not be any of those things.
It might be a blog.
Who knows?
We have to find that space.
That's the, that's the first thing,and then you can go from there.
I guess podcast, would you say podcast islike the best way to capture, because I,
when I think of content, like, I'll justgive my thought on it really fast, is
I. And how I've coached a lot of peopleis like, Hey, you want to capture it?
(05:33):
At least, you know, audioand video, high quality.
We're using Riverside FM right now.
Is it perfect?
No, but no, no program is, you know, andmake sure your equipment is compatible.
That's also something that we alllearn along the way, but, uh, the, I
think of like capture, how do you, highquality capture, whatever the thing is
(05:53):
that you decide that you're gonna do.
And then, um, know that thatcan be turned into all sorts
of different types of content.
So like, in terms of the destination,you know, if you capture it well in,
in like this, like what we're doingat the highest quality, like 4K if you
can, because everything's on big TVsnow, even, you know, YouTube videos.
So just, these are all like thethings that I think about that
(06:15):
I know you've coached me on too,but like we've coached each other.
But are there any like, I guess like coreprinciples, like foundational things that
before someone actually commits to it,like what, what should they have in mind?
Equipment wise?
Software process?
That's a hard one to answer becauseeverything is a little bit different.
Right.
But, but I think the, we havea friend, Chris Krimitsos, he,
(06:40):
he has this like start ugly.
Philosophy and, and I'm, I'm with that.
My podcast is not super polished.
It's like sometimes it's recorded on Zoom.
That's just what's easiest for my guests.
So I, I also have to, there's alevel to which you have to like,
meet people where they're at.
and so I think about like, yeah,of course you could go spend.
$5,000 and get a great camera anda mic set up and all these things.
(07:01):
Or you could just pull the thing that'sin your phone, in your pocket, right?
Your phone, pull that out andjust start figuring out how
to use this to make something.
Um, and that I think is like,what's incredible is like,
this is why it's so easy.
You could literally make an entirepodcast just on this thing right here and.
(07:23):
There's apps of course, youknow, Riverside is fantastic.
Love Riverside Descript isone that we highly recommend,
like they're all in ones.
But even just like if it's just you asa content creator, if you don't wanna
do interview stuff, like just use thecamera app that's built into your phone.
Like just do it.
And then yeah, you could get a microphone.
There's of course, likewireless mics are great.
You can get wired mics.
I just upgraded my phone, so now I canplug my, my sick MV seven in directly
(07:47):
into my phone if I want to, like I can.
Yeah, of course.
But this is a $270 microphone, right?
I have, like we talked about tech issues.
I have like 150 to $200 camera set upthat just wasn't working with Riverside.
Today I'm shooting this on my iPhone.
Um,
And I would, I, I didn't see adifference quality wise, honestly.
This might even be better.
(08:09):
So there you
very possible.
taken.
Yeah.
So it, it is one of those things whereit's like, I also, like, I used a $15
webcam for years of like shooting,just like my tutorial content that
I would do use internally with teamsof just like, I'm making loom videos.
Right?
Like I, I don't think it'salways so much about like, oh,
you gotta have all of the tools.
You can get paid, use what's free.
(08:30):
Get started, but, but once youwanna upgrade, I think Descript
is like the easiest video editor.
Um, it's also, if you have a podcast, it'slike a fantastic editor for that as well.
But if you, even if you wanna make YouTubecontent, you wanna make blogs, you want
stuff transcribed like you talked about,like you setting yourself up to make
things like six different ways is awesome.
(08:50):
It doesn't mean you have tomake it six different ways.
Yes.
you gotta capture it somehow.
And if you're gonna capture it yourselfor with someone else, do it right.
At least in, in a way that works.
are there any issues that you find ormaybe like as you coach some folks or
whatever, like navigating opportunityand, you know, like, uh, issues in
getting passionate with an opportunityor, you know, because it's like it can
(09:13):
quickly lead to burnout for some folksif you don't approach it correctly.
so opportunity shows itself in,in quite a few different ways.
I often speak to young people thatare in pursuit of their first job, and
the hiring market for juniors in anycategory right now is really difficult.
And you may be looking at a really longstint of unpaid internships and lots
of folks just cannot afford, literallyfinancially afford an internship.
(09:37):
They quite literally need the income
Mm.
when that's the scenario, anopportunity comes calling.
Probably shouldn't have too much ofan opinion about how you make money.
And it's always easier to finda gig when you have a gig.
Mm-hmm.
That's just a, that's age oldwisdom and advice right there.
So it really depends on where youare in your career Projection.
(10:00):
It really depends on whatyour network looks like.
It really depends at where you are inyour, in the stages of your career.
And so opportunity presents itselfdifferently for the different stages.
If I'm talking to a younger audience,it is about being employable.
Demonstrate your ability to be employable.
So if you made it through highschool and you didn't have a job.
(10:22):
I, I had my first job out.
I, I was 12 years old.
I was a ca golf course, super accountable.
It's the first time I, it is the firsttime I ever got told f you to my face
because of my performance with subpar.
That's a way to
fast,
heard that again.
And that's a way to learn again,is from some, some super rich local
that won't pay you for your roundbecause you just weren't good enough.
(10:43):
And so that's a like.
Getting a job, demonstratingyour employable, demonstrating
that you have a pursuit of skillsno matter what job you get.
Again, the lens you look through,you could become passionate about
the core skills that you, that youstitch together for that experience.
Or you could just be slogged by it.
It could be a drag, butthat's all about you, man.
(11:06):
Like that's all about the person.
And like it depends onthe lens that you look in.
I can honestly say I've had somereally horrible jobs in my life.
But I can do, I can dot 'em all together.
I can stitch every single job as aformidable experience, and I can tell
you a story from each one of thosejobs that compounds today, 20 something
(11:26):
years later, into a professionalcareer now opportunity for a more and
mature professional looks different.
It looks like promotional opportunities,it looks like is now the right time after
raising kids to start that business.
I always wanted to start.
It looks like the pursuitof financial freedom.
It looks like the pursuit of, oftravel and calming down and maybe
(11:47):
distributing wisdom, and so opportunitypresents itself depends on where you
are in the stage of your lifecycle.
But man, being a dad of young kids,being, being exposed to the youth and
to the next generation of professionalsthat are out there, the number one thing
that I implore is demonstrate employment.
I don't care where you had a job.
(12:08):
I don't care where youhave a job currently.
I care that somebody else has a litmustest on you and that you're proven.
And now we can all grow into potential.
And again, the opportunity will giveyou new sets of skills to explore that
maybe you'll become a professional at.
So this is all a compounding experience.
(12:29):
I, I love it, man, because with that,yeah, that employable essence, I guess,
and however you get in that mode, itchanges something in us as well, and
the way that we think things through.
And obviously if you need to get paid,if you've got that cash flow coming
in, you're feeling better, you'remore, you're open to more opportunity.
You.
Yeah.
Those dark corners that in your mindare now lit up to something quite
(12:52):
different, you know, and, and thingsjust show up and you're like, holy crap.
It was just
I'll give you, I'll, I'llgive you another piece on it.
I talk about this all the time,uh, in the, in the, in the
lens that a lot of folks have.
Something in the way, probably somethingthat has to do with social anxiety.
I, I had that for a long time in mycareer too, but I was like pushed off
(13:13):
the cliff into networking and, andputting myself out there and being my own
advocate and, and et cetera, et cetera.
Getting a, getting a job,whatever the heck it is.
Putting yourself in thoseuncomfortable situations, it
increases the surface area for luck.
So.
By opening up that avenue for yourself.
You may run into nobody, but you may runinto the next thing that happens to you.
(13:36):
Good or bad.
Luck doesn't always have to be good.
It could be bad luck on that daythat you run into, but if you
stay static, you can guarantee onething is that momentum is cut off.
And so for anybody that is pursuingopportunity or they're passionate about
something and want to explore it alittle bit deeper, again, I specialize
in that zero to market, that zeroto one, that getting that minimum
(13:57):
imaginative product off the groundand like how can we figure out how to
increase our surface area for luck?
For young people, it's about gettinga job, demonstrating talent, building
your small network, getting referrals,taking the next coffee break.
Just get out there andmake a name for yourself.
For the folks that are a littlebit mature in their career, you
(14:18):
have options now, you now you haveexperience, you have worldliness,
you have a little bit of wisdom.
You might, you have a network there.
The options are just different, butwe're all kind of in the same pursuit
of where is the next opportunitycoming from for me to say yes or no to?
And that comes back to increasingthe surface area for luck.
That means like, yo, takethe day off to go skiing.
(14:41):
To treat yourself to the afternoonto go get your nails done or
go go out with your friends.
It's not really about enjoying the moment.
If you're in pursuit ofopportunity, you're hungry for it.
Every one of those outletsis an opportunity to connect
with a new individual, whichopens up new opportunity.
You were the very firstpaid customer of Delphi.
You were the original innovator thatwas in on that in on that stuff.
(15:05):
I didn't know that until fora long time, but you're right.
Yeah, I was the veryfirst paying customer.
That was like over two years ago now.
It was funny 'cause yeah, Iwas in the offices of Delphi.
I know you know this, but I'll just sayit, uh, up in San Francisco, meeting
up with them back in March of thisyear, and that's where they told me,
Hey, it's our two year anniversary.
I was like, what?
(15:26):
Like literally the day.
And this is in front of their wholeteam, like 15 people or so, engineers
and everything, uh, maybe more.
And um, then that's when theytold me, yeah, you're the
very first paying customer.
I was like, this is so cool.
I had no clue and it blew me away.
And um, that's amazing.
Yeah.
No, it's, it's cool.
But that's where I'm like, and thatwas just stumbled upon Twitter at
the time and I was just looking.
(15:48):
The story for me, really, I'lljust set it here, is that I
wanted to make this podcast.
A two-way conversation.
I didn't want it to be me just talkingat people listening or watching,
but I wanted to give them theopportunity to have a conversation
with me and the guests on here.
So you can have that two-way conversation,make it personalized and go deep maybe
(16:08):
on something that we didn't cover.
But you know, you can kind of likeuse the, the collective podcasts that
have been trained into this thing.
I mean, my Delphi hassomething like 14 million
words
trained into it.
So it's like's amazing.
Got a lot of
stuff.
Yeah.
That is so amazing.
And, and when you talk about likeyour use case, so my use case was,
you know, 18 months ago I started a,uh, a conference called AI Mavericks.
(16:31):
And I was looking for earlyai, uh, business tool companies
to come out and present.
And I was introduced by you.
To Delphi.
And Delphi came out and, and when,when we were first, and they had very
few customers at the time, right?
'cause all this stuff is really new.
All this stuff is reallyearly and, and, uh.
(16:52):
my use case was, I had shiftedfrom where I used to teach.
I have a couple of of books outthere on entrepreneurship, on startup
and scale and things like that.
But I wanted to move outta that space.
And I just wanted totalk to people about ai.
And what I found was people keptpulling me back into the old stuff.
How do I raise money?
How do I do this?
How do I do that?
And so I said to Andrew, our friend,uh oh, Andrew over at Delphi, you
(17:17):
know, I said, I said, this is my thing.
I want to spend all my time over here.
And he said, well, let's takeall of the content that you have.
Let's take all three of your books.
Let's take all of your podcasts.
Let's take all thevideos that you've shot.
Let's take, I had hundreds of articlesand blog posts and things like that.
And he said, let's put 'em in there.
He said, let's justtrain your digital mind.
(17:40):
And from now on when somebodyasks you, how do I raise capital?
Just send them to yourwebsite and have them ask you.
And the crazy thing is that from thefirst person who went on there, it'd
just be like, at first it seemed kindof weird to me and And I'm like, how is
gonna work?
But what I found was that from the,the first time somebody went on there,
(18:00):
they're like, man, that was awesome.
I was on your clone for 50.
I remember he said 50 minutes just talkingand having this one-on-one conversation.
And it was about raising capital.
And so, you know, I have other friends,we have other friends who've done
the same thing, but now what theydo is they'll charge, you know, X
number of dollars a month or somethinglike that for that 24 7 access.
(18:21):
what that did for me is it gave me somuch time back and it enabled me to focus
on the programs and the things that Iwanted to do in my business, um, without
missing a beat with those particularcustomers or or leads or prospects.
that's the key thing is that it's,it's scaling you in a way where it
doesn't need to involve your time.
Um, so many people have, yeah.
(18:42):
They start with what is thething that's bottlenecking
them in the business right now?
Where can you add more value, youknow, to an existing community?
But then pretty quickly after, actuallymost of the time is they see how
well it's working like pretty quicklyafter, you know, you're onboarded, you
have the Strat, it's all programmedcontent's in there, then you start
(19:03):
thinking like, where else can I use this?
And then that's where we've seena lot of people turn into and
like create a front end Yeah.
Lead gen type of experience thatthen can turn into a subscription.
Maybe it's a new, um, subscription,you know, revenue stream for
their business because of that.
Yeah.
All access pass basically.
Um, and it's, it's, and what I'veheard is like, it's literally little
(19:27):
to no maintenance when it comes to.
These, these things obviously wantto keep it up to date and check
in and make sure you're optimizedwith the new things coming out.
But it's a whole different type of me, uh,media really like, just like podcasting.
If you think about, now this is adifferent form a way it's modulating your
existing content, but you're technicallycreating new, uh, a way of engaging
(19:49):
people online or anywhere in the world.
back to the topic of like AI sort oftaking jobs from people, um, I welcome it.
I
I.
here's the thing, like, There's this likedouble sort of thing that's happening
with people where they come home at theend of a long day and complain about
(20:12):
how much they hate their job, but thenat the same time they jump on Twitter
and talk about how scared they arethat AI is going to take their job.
Right.
I think the jobs that people don't enjoydoing, the ones where you're coming home
and you're complaining at the end of theday about how much you hate your job.
Those are likely the ones thatAI is going to take first, right?
(20:32):
And like, why are youfreaking out about that?
I like,
I don't want to be like unsympathetic.
I am very, very sympathetic.
I am very empathetic.
Whenever people talk about like theirfears with AI, I like to listen.
I like to address them.
I like to talk about them.
I like to understand where all these,like all sides of things are coming from.
(20:54):
And so I know saying that sounds veryunempathetic of like, Through your job.
You hate it anyway.
Why do you care about it?
Like, why do you care if you lose it?
Well, also, jobs create income andyou need that income to survive.
And I, I understand that part of it.
But could we also possibly see thisas like a blessing in disguise?
If AI takes that job, maybe it meansyou're going to move on to something
(21:17):
that you actually want to be doing.
Maybe it's something youactually enjoy doing.
Maybe it's something that You'renot coming home at the end of the
day going, I hate my job, right?
Like maybe that's what it'sgoing to create for you.
Maybe we can look at that glass half fullverse glass, half empty side of things.
And look at this as like, if AI ends uptaking your job, well, then a, it probably
wasn't the most skilled job in the world.
(21:38):
B it probably wasn't the mostfulfilling job in the world.
Maybe this is that blessing that youneed to go and find something that.
Is what you really want to be doingsaying that, you know, I'll step off my
soapbox here in a second, but saying thatthere is no better time in the history
of humanity to go and create your owncareer, to go and build your own thing.
(22:01):
To go and create your own softwareproduct and try to sell it, to
create your own YouTube channel,your own podcast, your own blog,
your own sort of content business,your own agency to help other people.
It has never been frickingeasier to do any of that.
You've got chat GPT.
You've got perplexity.
You've got tools to make graphics for you.
You've got AI tools to doSEO and copywriting for you.
(22:21):
You've got tools where you can give it aprompt and it will build software for you.
Like there has never been a better time.
To start building somelittle side hustles.
So when your job goes away, the one thatyou hate, the one that you say at the
end of the day, I, I hate my job, butalso complain that AI might take it away.
Well, guess what?
Start building something elsewith everything at your disposal.
(22:42):
Because if you build something elsewith everything at your disposal, you
won't give a shit when it goes away.
In fact, you'll probably be cheeringthat now I get to focus my time on
the thing that I want to be doing.
All right.
So box off.
And you're damn right.
And yes, yes.
And if you are offended by anythingMatthew Wolfe just told you,
uh, you should start listeningto Matt Wolfe's videos more.
(23:03):
Uh, you know, mine too, butstart building this stuff.
Like literally, if it's pissingyou off, it probably means
there's some truth behind it.
But I feel like a lot of the world,you're absolutely, there's, I think
there's just a misunderstanding of what.
Is happening right now.
when I give keynotes, I, I'll have aslide that says The future of marketing,
and it's a picture of C3 PO and Han Solo.
(23:23):
You remember that scene at Star Wars?
Like, never tell me the odds,because today it's going to
be non portable intelligence.
It's like it's in your computer, it'sin your phone, it's, but, and it'll
get to personalization where, whywould I need to see a software screen?
Software is dead.
It has stage two cancer.
Like it's all gonna be talking to anLLM that gets the result for you, And
I've never heard softwarestage two cancer.
(23:45):
It's
Well, It's not, it, it'snot gone yet, but it's, you
know, it's, and I don't wanna makelight of cancer, you know, my father
passed away from cancer, so I don'twant anybody to take offense to that.
I'm, it's just, it's just an analogy.
Like it's, it's not gone,but it's in trouble.
It
needs to be helped.
And, and, and the way that it's gonnabe helped is things are gonna start
to look more like an LLM chat typepersonalized experience where it's
(24:06):
automatically updating and havingalmost like a C3 po conversation with
you in the computer or the phone.
Then if you've been paying any attentionto robotics, it's, it's very quickly
gonna become portable intelligence.
It'll be that.
But in a robot helping you doingphysical things in the real world
and talking to you and beingconnected to the internet.
So if your products and servicesaren't moving in that direction and
(24:26):
the AI vendors that you're workingwith don't seem to be trending in
that direction, there's a fairly goodchance they're not gonna survive.
Yep.
I agree.
It's, it's almost like the way I seeit, because, uh, and I want to talk
about this version in Del in, um, andnot Delphi, but in, uh, daily AI is
essentially having these triggers andactions built into a system like Delphi
(24:46):
has that, it's almost like Zapier make.
To an extent built in within therebefore it can go out to another layer.
And I think, yeah, what you're sayingis, you know, you have like the smart
intelligence of whatever software platformthat makes it unique to you, but also
it could take actions on your behalf
Yeah.
And, and that's why having companiesthat are building with real machine
(25:07):
learning, like where they take yourcorpus of data, like your customer
interactions and your individual things,
and then they remember themand build on top of them.
'cause that's gonna be the critical input.
'cause eventually, um, and not,probably not that far from now.
It's gonna be AI is talking to ai.
You know, marketing will become,you know, it's, it's already here.
I've been saying this for about a yearand a half, but like marketing is going
(25:28):
to become a member matching algorithm.
And it's really gonna come downto how good is your offer, where
you take your offer and you go tothe marketing ai and you say, I
want I the ideal buyer for this.
And it will make thecreative, it will write the
copy.
And when I say creative,I don't just mean imagery.
I mean the videos too.
Tiktoks doing it.
All the platforms areabout to start doing it.
It'll make a fake influencervideo, it'll publish it, and
(25:50):
it'll find who resonates the most.
It'll test where the drop off pointsare, and it'll optimize for it.
Now, if your offer is extraordinary.
Then what's going to happen is you willend up getting customers back for cheaper
than it costs for what they paid you.
You have a positive customeracquisition cost, and that's what,
that's where marketing's going.
So it's, it's already halfway therewith, with the new, like you look
at Facebook, like they're absolutelygetting away from interest targeting.
(26:13):
If you understand paid ads,it's just, give me your people.
Who do you want?
And gimme your offer.
You gimme like 10 versions of yourcreative and I will go find the thousand
weirdos that are weird like you and loveyour weird stuff, and hopefully it's.
Acquire them cheaper than what?
What they pay you.
That's we're already there.
So like that's where it's going man.
It's like AI is talking TOIs anddoing all these workflows for you
(26:35):
and getting you customers and leadswhile you, well, you just work on
having great offers and products.
So like that's where allof these things are going.
And so if your products and servicesthat you're buying from people
aren't moving in that direction, thenthey're probably not gonna survive.
Again.
That's a real thing.
And that, that may be okay,
but that's just the way it is.
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