The Thrive Week Secret: Why Taking Time Off Skyrockets Your Success! - Joy Houston - Hustle & Flowchart: Mastering Business & Enjoying the Journey

Episode Transcript
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(00:00):
when you make the switch from a constantlaunch mode cycle to an evergreen

(00:05):
cycle, that does have its challenges.
Find the time to pull out of yourbusiness, and actually foc focus on your
business and on your quality of life.
when humans have a constrainedwindow in which they need to
get shit done, they get it done.
All of us have so much fire inside ofus, so much fire, light, brilliance

(00:25):
inside of us that we all have tobe realistic, um, with ourselves
because fire, energy, anything likethat, like, it's like nuclear energy,
fire energy,
any kind of energy
is powerful if it'sharnessed in the right way.
And it's deadly if it's notharnessed in the right way.

(00:46):
Joy Houston, we are backfor numeral dose with you.
How you doing this?
Fine morning here.
I'm doing good.
I'm, I'm happy to be back with you.
I hope you got your, uh, peptidestack in order last time we chatted.
Right.
Yeah, I know I do.
How about you listening?
Watching, um, my hand's alwaysfeeling slightly better.
You know, bait in this.

(01:07):
And again, if you haven't listened tothe episode that we dropped with Joy
about peptides and, or if you don'teven know what we're talking about
right now and you're like, what thehell are peptides after this episode,
since you're already moving on this one?
Go bookmark that one.
It probably came out right before this orwhenever, but just look for Joy's name and
peptides and you'll see why we love those.
But we're not talkingabout peptides this time.

(01:29):
We're talking about, uh.
today.
We're gonna talk quality of life today.
Damn right.
So that's, I mean, I love thatthis is, I mean, you live it.
I know it, you and Travis, yourhusband, and you know, I mean, you
guys are always doing really fun stuff.
You're just fun people ingeneral, but you're also doing
really big shit with business andexponential growth all around.
But you have a great quality of life.

(01:51):
Um, that's like the essenceof why I even have this show.
It's evolved over the years.
But the big thing is like, how do we,how, how can we be great entrepreneurs,
leaders in life, and do really coolstuff in business, if that's what
you wanna do, but also have a greatlife and not burn out in the process.
'cause that sucks been there.
I'm gonna give you my favoritesecret on how we do that today.

(02:11):
I am totally gonna open it up andlike, I'll tell you what I did.
Um, I think if there's anything that youneed to know is a little bit fair warning,
you're gonna think I'm fucking crazy.
Like you'll be literally like,there's no way that I can do that.
Um, and I know that from experiencebecause when I first heard it, I
was like, you're fucking crazy.
All your clients will quit.
You.
Everybody will hate you.

(02:32):
It's not gonna work.
Your business will fall apart.
I had so much resistance.
So
I am
I'll start by admitting that.
Yeah.
I'll start by admitting that.
Y yeah.
I love it.
Y you probably, you probably gotsome of the attention of a few
people here just now, so I mean,like, I don't know where we start
here because I don't know anythingabout this concept of Thrive Week.

(02:52):
You've kind of told me a littlebit about it, but I, we purposely
kept it a mystery until we chatted.
So
All right,
I guess gimme the, yeah, likewhat's the, what's the big idea
here first and like what was the bigproblem you were trying to solve?
Yeah,
Okay.
So the big problem that I was trying tosolve is we have an ongoing mastermind
and we have rolling Evergreen.

(03:13):
Programs.
Okay, so you know how it is whenyou're like, you either pick, you
have a diff a difficult decision.
If you're making scalable online offers,you're either stuck in launch mode, right?
Where you're like, John Walker style.
I'm gonna like love youJohn Walker, by the way.
Okay.
What?
Where you're like, I'm gonna launchand then I'm gonna rinse and repeat
and I'm gonna rinse and repeat.
I'm gonna rinse and repeat.
Right?
And it kind of puts you on thiscycle of like, okay, I'm gonna fill.

(03:36):
All my offers and then I'mgonna fulfill on all my offers.
I'm gonna fill 'em up again, and thenI'm gonna fill, it's a very like wave.
Okay, so my first sort of, let'slevel out the quality of life was
let's go for rolling Evergreen.
And, and then we just get our, yeah.
Then we get our conversion mechanismsfiring on all cylinders and
everybody starts when they start.

(03:57):
And at first that was intimidating.
If you've never made that jumpbefore, that's intimidating
when you first make that jump.
Because it feels like if everybody'sgonna start together and in together,
that they're a community's not gonnabuild, there's not gonna be camaraderie.
Um, and that would be saying like,oh, only kindergarten should hang
out together, and then only middleschoolers should hang out together.

(04:17):
And then only college people,and then only elderly people.
That's not really theway that society works.
Right.
Like we have our elders to look up to.
We have our newbies to bringin new ideas and question our
thinking and our paradigms, right?
So when you make the switch from aconstant launch mode cycle to an evergreen
cycle, that does have its challenges.

(04:38):
But I found that, wow, whennewbies ask a question.
It reminds the elders of thebasics that they've probably
forgotten or taken advantage of.
And then when elders ask questions thatstump the newbies and make them feel like,
oh shit, I don't even know what they'retalking about, um, it actually has the
newbies get excited about the levels thatthey're about to achieve in the community.

(05:01):
So I'll say that first.
Okay?
Mm-hmm.
So the first wave of Let's calm thestress down, let's make life a little
more, bit more manageable, is um,you know, this was back when we were
following the rule of five ones, right?
Like one audience, one offer, oneconversion mechanism on one platform,
Intel, 1 million or one year.
So if you haven't read Red Ready,fire, aim, I'm talking about when
you're first trying to get yourbusiness to that 1 million mark.

(05:22):
So when we were trying to do that,we made the switch from constant
live launching to rolling evergreencycles, and then just focused on the
conversion mechanisms that worked best.
And then you hit another problem, right?
So new level, new devil, right?
Like then now you'vegot rolling evergreen.
So then the question becomes.
When, when am I off, right?
I have to be on all the time, likeweek, over week, over week, over week.

(05:45):
And if you don't plan itcarefully before you know it, your
husband's forgotten your name.
Your kids don't remember you.
They think you don't love them'cause you're not at their
baseball game or ballet virtual orwhatever they need to do, right?
And so that right about the time weare at a peak level of like, oh my God,
like we love delivering, but we alsoneed a little bit of time to breathe.

(06:07):
We all, we can only inhale somuch before we have to exhale.
Okay?
And so I was listening to LaurelPortier because I love her information
and we're in her group to juststay on the forefront of Facebook
ads and meta and what's changing.
And I think she's amazinglygot her pulse on that.
I absolutely love it.
Um, I would say between her and KurtMolly, like they keep me, you know,

(06:28):
rollerskating on the front line of meta.
I just follow both of themand listen really well.
I love, absolutely love both of them.
But Laura was actually having one ofher brilliant little side conversations
and she was talking about Nick Peterson.
I know you've had him asa guest here on the show.
So if you guys haven't listened toNick, like go back, rewind the, the, um,

(06:50):
he is in the archives.
He is.
He is like a few
he's old school.
Yeah.
Yeah.
honestly, you guys, he is like sucha brilliant dude that sometimes
I get a piece from him and I canfeel the brilliance in the Nugget.
Um, but it's definitelystill like a raw gem.
It's not like shiny and polished andcarved because what he can give you

(07:11):
can be so almost like esoteric, likebig thinking that sometimes it takes
me a little bit of time to like landthe plane and see like, how am I gonna
actually implement that in my life?
And this was one of those things.
Okay.
So she told me that, Laurel mentionedthat her and her wife were using, um,
they, they were, they didn't call it whatwe call it, we call it a Thrive Week.

(07:31):
Okay.
So I can't rememberwhat she was calling it.
I'm sorry.
I should remember, but I don't.
And I was like, wait,that's really interesting.
Say that again.
And she's like, yeah, I deliver.
So she looks at the monthly calendarand she was delivering week one, week
two, week three, and then in weekfour, and of course sometimes there's
those rando months where there's fiveweeks in a month, first three weeks

(07:53):
of the month delivering hardcore forher people, private clients groups,
rolling mastermind, just delivering.
Okay.
And then the last week, that wasboth her time to exhale and focus
on what the business needed.
So sort of like work on thebusiness instead of in the business.
It was also the time thatthen she would schedule.

(08:13):
Like they're longer vacations.
Like, oh, we wanna get away toRome for a while or whatever.
Like that kind of thing.
And immediately I had this tightnessin my chest when I heard her say
that at the thought of it, becauseI'm thinking, I think I call all of
the practitioners that we serve in,in our world of Little Birds, right?
So we talk about that they're a littlebirds and they're all in the nest.

(08:34):
And I'm thinking, oh my God, howthe little birds would chirp or
fall out of the nest or something.
Yeah, exactly.
Like if we just didn't show upfor them like the last week,
are you fucking kidding me?
You know what I mean?
And um, and it was a real, like,it was one of those things I really
had to think on it, you know?
Um, and so she said, yeah, yeah.
Joy, if you're curious, ifyou're curious, go read bumpers.

(08:55):
Okay.
So I don't wanna get the title ofthis book wrong because it, like
the name of the book says it all.
And if you could put this in thechat for your people, or in the link
description below, that'd be great.
Okay.
Check out the title of this book.
Okay.
It's called Bumpers.
It came out in two versions.
The first version, the subtitle,as a copywriter, I'm fascinated

(09:17):
by V one and V two titles, right?
The first one was the Framework forFinding Your Personal Abundance,
maximum Productivity, um, greatestProfits and Highest Quality of Life.
Okay.
Now obviously someone told himthat subtitle was too long.
Um, and then the new subtitle isBumpers Maximum Productivity, profit
and Quality of Life, the Frameworkfor Finding Your Personal Abundance.

(09:39):
So he slimmed it down a little bit.
Okay.
I remember this book becausehe, yeah, I, I read the very
first unpublished version of it
Yeah, the unpublished one, it'sjust black and white, like it
has just a black and white cover.
And then later they did theone with the fancy cover.
If you get the first one orsecond one, honestly, you
guys, it really doesn't matter.
The first one was likea, almost like a gun.

(10:00):
The way I heard the story, itwas almost like a gun to his
head, like publish it because.
He shared the concept with his mastermind.
This is the story that I gotfrom just like listening to
him talk about on YouTube.
The story that I got was, um, itwas so powerful for the people
in his mastermind that they werelike, you gotta publish this dude.
And it just sort of went outthe door as a book with typos.

(10:21):
Like, yeah, shit.
Tons of typos and problems,you know what I mean?
Totally the best.
But in a way, I kind of loved readingthat grungy version before I reread
the second one, because it was like,wow, he was just showing up to serve
and he didn't give a flying fuck how itlooked to put a book out with errors.
He was like, Hey, if this served mypeople and my people are saying everybody

(10:42):
needs this, let's get access to this.
And how genuine is that?
And ego free just to belike, Hey, they said it.
I'm gonna do it.
I'm gonna pull the trigger.
I don't care how unpolished it is.
Here you go.
I love that.
I love that.
super fast read.
It's like a hundredpages, like literally one
fast read.
Super fast read.
Okay.
And on, and like a few spoileralerts here, but just to

(11:04):
motivate you to read the book.
The concept of bumpers is like if youtake your kids bowling, that's just not
gonna be very fun because they're justgonna hit gutter balls all the time.
Right?
But if you put the bumpers up right,then all of a sudden they're having
a good time because at least they'reknocking down a pin or two because
the chances of this completely goingout of the rails has been eliminated.

(11:24):
They're just kind of like protecting
You're having more fun.
There's more joy, no
Yeah, exactly.
Exactly.
So you're, you're putting guard railsfor like, the things that matter to you
in life to make sure that you don't,you know, land a gutter ball week over
week, over week and fail to partakein the things that light you up, that
you're not living your values, you know?
Okay.

(11:45):
So the basic concept, again, a littlebit of a spoiler alert her, but the
basic concept is find the time topull out of your bus, like out of your
business, and actually foc focus on yourbusiness and on your quality of life.
And so I decided to look at, okay, is itpossible that Travis and I could do this?
You know, th like three weeks on deliverhardcore, and then actually give them

(12:08):
the last week and sometimes two off.
Okay.
And I started slowly.
So at first I was like, the last Fridayof the month, I'm not gonna work.
We're not gonna work, we're justgonna work on the business, or we're
gonna take it off and do three daysin Palm Springs together, reignite it
one day.
is all Okay.
Got
That's all I did.
Okay.
One day, and then as I saw,okay, well the earth didn't end.

(12:33):
The little birds didn'tfall out of the nest, right?
My cl our clients didn't quit on us.
Nobody had a panic attack.
Then I was like Thursday and thenWednesday, and then introduced the concept
before I took the whole last week ofthe month off, I introduced the concept
that like, listen, you guys are only inour mastermind, or even if they were in

(12:54):
a enrolling evergreen program, you'reonly here because you wanna get results.
Okay.
My guess is you wanna get results in away that sustains your quality of life.
In other words, you wanna makemore money and you wanna have more
fulfillment for helping more people.
Yay and yay.
But my guess is you would also like to dothat in a way that protects your quality
of life, and it keeps your ax sharp.

(13:17):
So in our community, sometimes we'lltalk about, it's like a Tony Robbins
story, but like if you, if you listento the old school, Tony Robbins, where
he would talk about like the lumberjackwho gets the job because he came in
with his sharp ax and this and that, andthen three months in he's gonna lose his
job because what did he forget to do?
Sharpen his freaking ax, right?
So like.
So if we could start protectingtime in a way that you come in

(13:39):
and you get everything you need.
So there's no loss of reaching ourobjectives together, but we are gonna
compress that and do that more effectivelyin the first three weeks of the month.
And then we're gonna give you a monthto implement catch up, breathe, right?
Make sure that you're actually livingyour values, actually enjoying your life.

(13:59):
I thought for sure clients would quit.
Like I thought my privateclients would freak out.
I thought that's wheremy members would leave.
I thought people wouldn't enroll in a12 week program that was then stretched.
Because you gotta think about if you wannado four weeks in a row, that's 12 weeks.
It turns a three month program into afour month program because you're taking
that final week off every month, right?

(14:21):
So you're now distributing that12 week delivery time over four
months instead of three months.
Okay.
I thought everybody would freak out.
The complete fucking opposite happened.
What happened was I got all of thesemessenger messages, all of these emails
of gratitude from people saying, youknow, I come to you because I wanna

(14:42):
be at the bleeding edge of marketing,and I wanna scale my business in a
way that makes sense, and I trustyou to do that while I stay in the
forefront of what I'm really good at.
But now that you've done this, youare forcing me to a, make sure I never
have a reason for not implementingeverything you tell me because I have
a, a break and two, to protect my ownquality of life by emulating this.

(15:06):
And what happened was all of them thatwere, what happened was, do you know Kurt?
Molly always says when he istelling a story, what happened was.
Love you, Kurt.
Um, so what happened wasthey all implemented their
own programs the same way.
They all started immediately going,oh my God, wait, this is so smart.

(15:26):
And so they pulled out timefrom their own, even their
clinic hours, even the ones.
So in case the, in case any of you didn'thear the last podcast, my, my audience
is all health entrepreneurs, right?
So these are not yourMDs working at Kaiser.
These are people who wannaown their own business online.
They want scalable offers.
So what all of them did, even the oneswho had clinic hours and they also had

(15:47):
online offers, they just kept pullingback Friday, Thursday, Wednesday.
And then some of them willkeep their like clinic hours on
Monday, Tuesday, one day a week.
But almost all of them droppedentirely the last week, sometimes two,
and there's five weeks in a month.
And they all started following suit.
And that, and you can seehow, what I was saying, right?

(16:10):
Like you could see how, like,you would be like, no way.
There's no way I could do thatbecause I feel so busy right
now.
you could see it, but I forget.
There's a name of the law, there'sa name of a behavioral law or
principle that I can't remember.
I'm, I'm gonna fuck upexactly how you say it.
But what it's basically tryingto say is people will finish
what needs to be finished in thespace of time that you give them.

(16:33):
So if you give them everyweek of every month,
keep expanding.
Yeah.
exactly.
But if you compress it and it needsto be done by this time, you know,
look how quickly things can get done.
Look.
Look how quickly Gavin Newsom just hadone thing put on one piece of paper in
a bazillion envelopes that sent it outto California in like less than 90 days.

(16:53):
Like people would've told himthat was impossible, right?
And it was like, we're gonnashrink it right on down.
And like when humans have aconstrained window in which they need
to get shit done, they get it done.
And so now, you know, we look atthe calendar at the beginning.
So we, we put out our calendar in um,November for all of our audience, and

(17:15):
they can see in advance, they can see.
Work, work, work break.
They plan their vacations around it.
They model their delivery around it.
Like we plan our, like there's, Ithink it works out you guys that
there's like three times in the year,at least some years there's four,
but there's three times a year atleast where there's two week breaks.

(17:35):
So we can instantly look at that.
Like Travis and I have our,um, 20 year anniversary brush
our shoulder off, um, next week actually.
And so we can look at the counter andwe can see, oh, let's plan our 20 year
on one of our two week breaks and let'sgo, you know, somewhere we've really
been wanting to go, you know, and, andMaverick can look at that and he can,
he knows when, like our son is Maverick.

(17:57):
He can look at that and he can know whenwe have big gaps of time and we can make
a cool, interesting travel request, right?
Um, and when we have shorterweeks, you know, and it lets us
plan our vacations, our travel,or our curriculum revamp, right?
Because in your curriculum thingschange, especially for all of us, right?
If we're in marketing, like AI's cominginto play now, super agents are coming

(18:20):
into play and fuck SEO, now we haveto get a chat bt to find our brand
instead of just Google search, right?
Like things are constantlychanging, right?
So we can look at the weeks that we wannado content updates and content refresh,
and we just know what that's gonnalook like at the beginning of the year.
I think the big thing that I didn'tknow going into this conversation is I
thought this Thrive Week was literallyjust for you and Travis, you know, your

(18:44):
spouse and, and family, you know, youmentioned Maverick, but No, like, you're
literally instituting this for everybody.
It's anyone that you're working with.
You were saying, this is the way wedo things, and if you're joining us,
like if you're working closely with us,our close high-end mastermind group,
you know, what is it, annual contract,it sounds like an engagement, right?

(19:05):
It's every time.
Yeah.
Yeah.
Mm-hmm.
They, they join annually.
Exactly.
Yeah.
They join annually.
So you're like creating thisexpectation of this is how we do
things that just, I mean, it, itliterally is a benefit to everyone.
So not only are they gonna keepexponentially growing in the business
together with you, with them, withtheir own business, and they can
actually apply things, but you'reforcing them to take time off.

(19:27):
And I think the thing I remember hearingabout this from, uh, Tim Ferris years and
years ago is like when you have somethingto look forward to, even if it's a day
off and like a, a mini trip or just evenif you're staying in town, you know,
you, you have something on the calendar.
That you get to look forward toyour brain, you know, for all
of us procrastinators, which Ithink all of us kind of are, when

(19:49):
all have a little bit.
yeah.
I mean like we all are, that we, that'swhy we need to condense our time or
put those bumpers back to the book.
Like that's the idea is like, howdo we put bumpers around our lives
that we know the most important shitneeds to get done within that, those
bumpers that we set for ourselves.
But then you have this like wholelayer of accountability that you guys

(20:10):
bring to the group, and it's mappedout for a whole year in advance.
Like, I'd be stu Yeah, like you're likethriving all year because you know,
all this stuff's coming and ideallyyou're planning some cool stuff.
You're not just like grinding out workthe entire time you're off in your Thrive
exactly.
Or, and if you know that you're gonnagrind on something, so like last week,

(20:31):
this is the first week of November.
Mm-hmm.
last week we actually had a Thrive Weeklast week, and as I, as I shared with
you and Heather, um, my son Maverick hadto have his deviated septum corrected.
Well, if you've never heard of thatsurgery, like they're basically rota
rooting your whole face and it just,it's a whole big, messy, scary thing.
And so we could plan that whenwe knew we had a Thrive Week

(20:53):
and we could be there for him.
Support and, you know, lounge onthe couch and just be with him
or whatever he needed, you know?
But because he is, he is alsolike, he's gonna be 17 in December,
so he is like, okay, get awayfrom me, mom enough cuddles.
I mean, I'm lucky he's still color right.
But, um, but I also planned thefilming of the, um, I have a, I

(21:14):
had a book that just came out.
So obviously in the book funnel,I have an implementation toolkit,
like a little member portal withvideos of me kicking their ass into
actually implementing the book.
And so I knew, okay, the days before hissurgery, I'm gonna be filming the days
after, I'm gonna be taking care of him.
And then when he's sleeping,I'll be filming then.
Right?
So I knew it.
And because Travis and I wanna protectour, our spark, our fire, our passion, we

(21:38):
know, okay, well if we're gonna be filmingon those days, which days can we do a
half day and we go out to dinner, or wecatch sunset at the beach, we live, right?
We live at the beach.
Like, when can we dothe little things where.
Stealing away a three or four hourblock here, or, you know, meeting
for that little sexy lunch date.
You know, like something like that.
How do we pin all of those things andmake sure every Thrive Week always has

(22:01):
at least some of those moments thatwe know we're gonna bank on, though,
like, those are our, our memories.
You know, like the photo memoriesyou take when you're like, I
just wanna remember this minute
forever.
Like, Like, we make sure that thoseThrive weeks, even if we decide to film
a new course or, you know, write a, youknow, we're gonna power through three
chapters of our next book or somethinglike that, then let's go ahead and

(22:22):
make sure that we at least do timeblocks where, you know, the passion
stays alive and the business is runningwell and family feels prioritized.
All those good things, you know.
That's what I was gonna ask is, um,you know, in these Thrive Weeks,
'cause I think the way that maybeon surface level, it seems like,
all right, these are Thrive weeks.
I could just like take time offand screw off and, you know, and

(22:43):
if that's what you need, like, I'msure that's a big portion of it.
Maybe that's even possibly the mostimportant thing to do to rest, recharge,
and, and you know, your brain justlike works differently when it's not
staring at a computer on constantcalls or whatever it might be.
But at the same time, like you said,you can have time blocks built into
this Thrive Week where you can still,you can work on the business, not in

(23:06):
it, kind of like a whole Michael Gerberapproach, E-Myth, you know, so you're
working on the business, these thingsthat, which again, takes a different
wire, you know, focus of your brain.
It just, it's different than whenyou're like doing this kind of thing.
And also Joe, just think about it, right?
Like if you're looking at the year,like when Travis had his big, he had a
big birthday, you know, like he wantedto go and stay a month in Barcelona.

(23:30):
So we rented a pimp like penthousewith extra room so friends could
rotate through and come visit.
And we did a month in Barcelona,like little day trips here and there.
And so we knew like, okay, thefirst three weeks of those, of
that month, um, it happened tobe like a five week month, right?
So we had two weeks where we just like,whatever, let's go close to Bravo, let's

(23:51):
go to Che, let's go on little day trips.
And like we just had a good time andwe didn't think about work at all
for the last two weeks of that month.
But even like the first three weekswere like, well, we just did the time
calculation difference and we showedup for our calls and you know, did a
couple of private client sessions andour mastermind groups and like, but
other than that we were, you know,checking out Picasso museums and eating

(24:13):
tapas and having a good time, youknow, so because you can see it in the
year out, like you can see the wholeyear out, which weeks have five weeks.
You can plan on, okay, we're gonnajust play hooky and we're just gonna
completely refresh and cut loose andlet our brain relax and not do work.
And then for those of us wholove our jobs, like I think a lot

(24:33):
of people who are, who are, areattracted to you and your content.
We do love what we do, and so itis easy for us to be those people
that like, well, balance is just mebeing able to fit business in, in
a life that I truly love every day.
Like that's what balance lookslike for some of us, you know?
So I think it gives you that freedomto choose which ones are we gonna

(24:54):
be working vacations, which onesare gonna be pure play like, and
you can plan around it, you know?
Yeah, and I think that's an important notebecause when we're so ingrained in our
business, and especially like my wife,Heather and I, and you and Travis spouses
who work together, you know, and it mightnot be on the everyday working on every.

(25:14):
There's that layer that's differentthan a lot of other spouses out there.
People, you know, like those ofyou watching listening, your spouse
or your partner might not be intobusiness and they might not even
want to hear you talk about it.
So, joy, my question is, howthe hell do you turn it off?
Like, is it, I don't know if this isa struggle that you or Travis had,

(25:35):
but maybe if it's from other people inyour community, like how, not only for
our partner's sake, but for our sake.
'cause sometimes I'll just say, youknow, like leaving the business mode
and then I go into family kid mode.
I do, there's, there's a bufferthat gets to happen there.
And I'm not always perfect with it.
And this is on the everyday as well.
But it's like, and even Heatherwill remind me, she's like, all

(25:57):
right, take the, the work brain off.
Or you know, like, I'mjust taking on my habit.
It's like, you
Yeah, yeah.
business because now it's different.
It's like lead with your heartmore so rather than get shit done
mode kind of thing, if that makes
Yeah.
Okay, I'm gonna totally tell you that,um, first of all, total transparency.
Anyone who knows us know that, likeTravis and I went through a rough patch.

(26:19):
We went through a like, arewe even gonna do this anymore?
I wanna fucking kill you.
Which I do think that in a 20 yearmarriage, it's normal to have those like,
ah, like, can we even do this moments?
And the real test is not whetheror not you have those moments.
It's whether or not when youhave those moments, you assume
the best about the other person.

(26:40):
So you start, no matter howpissed off you are, you assume
there's no mal-intent, right?
And then you support the other personthrough getting to where you wanna go.
So the reason that I share thatin advance is I can be, it's funny
because sometimes it'll be him whodoes it, and sometimes it'll be me.
But that experience that youwere just sharing of like, oh,
you're winding down the day.

(27:01):
But maybe she was working,Heather's working in her silo in
the business and, and you're workingin your silo in the business.
And Travis and I definitelyhave very clear silos.
We would've killed each othera long time ago if we didn't
have your side of the line.
My side of the line, right?
Like, so first of all, wehave very clear boundaries and
this is your side of the line.
This is my side of the line.
I will take your advice from yourside of the line about my side

(27:22):
of the line, but I make my finaldecisions because of a big ass fucking
girl and I can make my decisions.
And conversely, him being the techand the AI and traffic side, I might
have my thoughts about his side ofthe line and I get to express them.
But I also have to respect thatultimately those decisions are his.
So I would say it all starts from,if you're gonna be brave enough to be
a couple that works together, thosedivisions need to be clearly aligned.

(27:44):
But in answer to your question abouthow do I solve the problem of my head
is still in business mode and he'slike, where's my super sweet, sexy,
hot wife who I wanna twirl aroundand dance and cuddle up with, right?
Like.
If he catches me in that mode,then it's his responsibility
to a assume the best about me.
Right?
So that looks like, oh, she's being amama lion for all of our baby birds.

(28:08):
Okay?
So if she's being a mama lion for allof our baby birds, and there's things
on her blonde brain that she can'tput down, I need to assume the best
about her and say she's really justlooking out for our people, right?
Or our bottom line, or, orprotecting our family financially.
Okay?
So it starts with him havinga good assumption about me, or
conversely, if he's chatting aboutbusiness and it's state night, I

(28:30):
have to assume the best about him.
And then we have to recognize that and askwhat it's gonna take to take that hat off.
So if I was Heather and you were doingthat, then I would have to make the
assumption that like, all right, Joe'strying to provide for the family.
He's being super, super driven about thesuccess of his clients, the success of his
business, all the things she has to make,all the positive assumptions about you.

(28:53):
And then she has to recognize, okay,he is still stuck in business mode.
and then she has to take upon herself.
I have to take upon my self.
When I do it is like, okay, baby, you'restill, your business hat is still on.
Like there are things that arestill brewing, um, that are
in the way of us hanging out.
And I want you, I want yourbig strong arms around me.
I just want your grounding presence.
Like for me as a woman inbusiness, and you can ask Heather

(29:16):
if this is her perception.
I could be a whirling durvis of energy.
And then when I am, when I get to switchgears and be feminine and soft, that's a
very driven masculine energy to get shitdone all day, make money, hit numbers.
That's a very masculinepart of my personality.
So when I get to be with him, thenI feel grounded, like less whirling

(29:37):
rocket ship and more like, oh mygosh, like I can actually be soft
and you know, like a bird flew by.
How pretty, like I don't evennotice that shit when I'm working.
So.
I have to look at him and I haveto recognize, okay, he's, he is
in business mode because he hasthe best intentions possible.
And look at him and say, okay,you're still in business mode and I

(29:57):
need my grounding, big strong man.
What do we need to like, go through reallyquickly so that we can transition into
hangout time and just be together andnot talk about work, and not talk about
our kids or our planning and, you know,paperwork and shit that needs to be done.
Like how do we get there?
And then it usually is, oh,okay, well there's a new ad

(30:17):
campaign going out tomorrow.
I just need to make sureyou are understanding this.
Like, you me, this done.
Like, and then once he barfs itout, then he can put it down.
But there's like literally something likealmost tangibly in the way if, if he's
still spinning and talking about work.
If I am still spinning and talkingabout work, it's because there's a few
things that have not been communicatedbetween the silos and once the messages

(30:42):
have been communicated to both silos.
So both silos come home.
One of us is communi isstill in business mode.
What communications need tohappen between the silos?
We send those messages, we getclarity on ownership, responsibility,
accountability for handlingthose within a specific timeline.
Then the silos can go back and tobeing individual and they can shut down

(31:02):
for the night and we can be together.
That's my thing for it, is assumethe best about the other person.
They're not doing it to be an asshole.
They're not doing it becausethey don't think you're important
because they don't value family.
That's a bunch of stories that ourego will tell us because deep down,
a lot of us struggle to believe thatwe're, we're worth having the love
that we have in our life, right?
So that's just a bunch of garbage.

(31:23):
So if we can put all of that asideand assume the best about the person,
and then make a way for them todownload out of that mode, that's it.
I love that.
And that's, that's a,it's a healthy process.
I think assumptions are a big thing.
It's like we gotta assume.
Albeit, you know, we're ina relationship for a reason.
Like I'm 16 years with, uh,Heather this year, so I'm

(31:44):
Congratulations.
but we're, we're
That's great.
But like, you know, you know,when we, when you're with someone,
you, you gotta assume the best,you know, in relationship.
But that goes with your team at worktoo, and all these other things.
So it's a similar mode.
And I like what you said is almostlike you have that core of assumption
that we're all in this together.
Like we're, we have a shared missionvision that we're all striving for, but at

(32:09):
the same time, our brains are squirrely.
They're crazy little thingsand we need to unload that.
Like, so it reminds me of, uh, that bookGetting things done, you know, GTD, like
the GTD method where the first thing isbasically get it outta your brain, right?
It's like brain dump wherever yougotta do it on, on, you know, I'm
using this app called Reflect lately.

(32:29):
It's really cool.
Um,
Ooh, I haven't tried that one.
Reflect,
Reflect app.
Yeah,
okay.
Okay.
I'm gonna put that in my phone right now.
Great way to sync up all your ideas.
It's daily remind, you know, you cansync up calendars, all that fun stuff.
And you know, it's that I dovoice notes all the time too.
But anything to just unload that shit,that might not make perfect sense,

(32:51):
but it's just like a bunch of to-dos.
'cause yeah, it could spinall, all of us out and that's
what Heather will remind me.
She's like, write it down.
And so I did the same thing for her.
It's interesting how it's flipped kind ofsometimes over the years in a relationship
too, but, uh, but you're right.
Like once you do that, assumethe best for yourself and others
and then just unload your mind.
Then I just feel like everythingjust gets a little freer,

(33:13):
And you use reflect, I'll be honest,like if you don't have a fancy app,
like sometimes I'll just open my phone.
Pull up the next day's Google Calendar.
Everybody has Google at calendar, right?
So like pull up the next day's GoogleCalendar, find an itty bitty block, right?
Like, and I'll write all thethings that are tripping me out.
And even if I don't solve them inthat span of time, at least there's

(33:34):
a breather space in my day toschedule them or have them delegated
or whatever, and then I'm done.
Then I can like let my hair down and befeminine and be soft and not be driven and
like goal oriented and in business mode.
So Yeah.
that's my
Well that,
that leads to another, a con I wasjust thinking about was like, what are
your daily bumpers or like, how do youmake every day kind of thrive for you?

(33:58):
Uh, Travis, maybe your, yourwhole group that you're chatting.
Like, are there like certain bumpersthat you would put on, you know,
time-wise, are there certain activitiesthroughout the day that you always,
or at least you roughly have astructure for that you could share?
Yeah, I always have a structure.
First of all, I have to say I'm,I'm spoiled fucking rotten because
not only do I get my Thrive Weeks,at the end of the year, I go up.

(34:20):
Um, so we live at the beach andthere's a beautiful like vista up at
Cape Sessions Park near our house,and it's like a mile and it's a
mile and a half up and back, right?
So I take my little puff, his nameis Ace, and I get to hike up there
and I get to hike home in themorning, and then I end my day in
time to make my favorite yoga class.
So I have to say at, for a long time,I thought that was really selfish.

(34:45):
Like, oh, I should pick one.
Like, I should do thisor I should do that.
I shouldn't be guarding somuch time for like my physical
fitness, but I'm fucking wired.
Like I'm wired to movefast, go hard, strong, like.
I, uh, and maybe that's a, a rarething for, for women, you know, or
people might perceive that it is.

(35:06):
But the more I meet people like,you know, Emma and Deb, and you
know, I know like I'm not alone.
There's a fucking lot of us out therethat are wired to move really fast.
And the way that I keep that on the rail.
I think of it like this, Joe.
I feel like all of us have so muchfire inside of us, so much fire, light,

(35:28):
brilliance inside of us that we allhave to be realistic, um, with ourselves
because fire, energy, anything like that,like, it's like nuclear energy, fire,
energy, any kind of energy is powerfulif it's harnessed in the right way.
And it's deadly if it's notharnessed in the right way.
And I notice that like I canget short with other people,

(35:50):
I can bowl other people over.
I can like, you know, I can accidentallyuse that fire in detrimental ways rather
than it's a light that everyone can seetheir own way to their brilliant marketing
and, and business strategy through, right.
So my, uh, when I did journalingmeditation, like honest assessments

(36:11):
of my life, I was like, when I domy morning and at my evening and
I sandwich my time between there.
My morning gives my blood pumping.
It lets me think out loud.
It lets me like go, go, go.
So that some of that fire is alittle bit released physically.
And then I can actually maintain a niceslow burn throughout the day of service.
Like it never gets edgy or gr grungy.

(36:33):
And then before I can be great momto maverick, great wife to Travis, I
find I need to shut everything down.
I give my ea everything that needsto be set up for the next day, drop
it, walk to yoga, and my walk thereis where I'm shifting gears from work
to like, okay, now I'm gonna go bein my body and then my walk from.

(36:54):
It's, yeah, that's the bumper piece.
And then walking back from yoga again,I'm blessed that I, I have a yoga
studio, like we live in Pacific Beach.
It has like one of the highest walkabilitylife scores in the nation, right?
So, um, the walk home from yogais okay, now I took care of my
body, my mind, I'm gonna go and I'mgonna be present with my family.
So for me, that's whatboundary my time is.

(37:16):
I mean, there's other things too.
You know, you know, I'm committedto my peptide stack, you know,
I'm committed to healthy eating.
You know, I'm committed to makingsure there's always a social, like,
I need my friends, I need my people.
Like I, I'm over the, wehave to do everything alone.
It's not fucking COVID anymore.
We need each other.
Let's get back in harmony.
You know?
Um, so as long as I have my physicalroutine, my healthy food, my connected

(37:38):
time with friends, those I wouldsay are my like daily bumpers.
Yeah.
That's beautiful.
Thanks for breaking it out becauseit's, I think, uh, I don't know, we
all live differently, but when we'rein our bubble work bubble, especially
like you said, a lot of us are workingat home now because of maybe COVID or
whatever else happened in our lives.
I mean, I know that affected, I mean, Ihave two little, little, little ones, and

(38:01):
they popped around COVID time, so it didput a little damper on the social life,
but at the same time, it's getting better.
It's getting better.
Thank God.
it is getting better.
It is getting better.
And for all the, you know, politicaltemperature and as volatile as that is.
I'm really finding that there's a silverlining there that like people on the

(38:21):
extremes are finally going, wait a minute,red, blue, we're all red, white, and blue.
We all want like, ample money andlove and community and freedoms.
You know, like we all kindof want the same thing.
So I do think that even that islike, we're all just humans and
we all just want a decent life.
Like knock it off on bothends, like let's come together.
So I do feel like that community pieceis, is I'm seeing it resurge everywhere.

(38:45):
I don't know what your experienceis, but I think the divisiveness has
finally started to hit a tipping pointwhere they're like, wait a minute, we
all kind of care about the same thing.
So I'm personally an optimist and apatriot, so I believe we will find
a way, um, to come back to a healthymiddle where we all love each other.
I'm with you.
And you know, you have AI as another,you know, uh, something thrown into the

(39:08):
MI mix there too, that, you know, it's,I guess on the service level, people can
connect with AI and, but at the same time,what my thought is humans get even more
important in the whole mix is community.
That's gonna be the thing that will havea lot more value I think, over time,
whereas tech will have a layer to it all.

(39:29):
But you're right, like we need toconnect with people, get in groups.
The masterminds we're a partof together, the groups.
I mean, like there's trust therethat you can't make without
seeing people and without spendingtime, you know, legitimately like
years of time with people too,
Yeah.
I think so too.
Well, joy, let's wrap up on your book,because it's not on the surface level.

(39:51):
It might not hit everybody here and,and be like, oh, this is for me.
But on a conceptual level, Ithink it's really brilliant.
So tell me what it is and, uh, youknow, concept and how it applies
Yeah.
Um, the book is calledGet Cash Pay Clients.
Um, I think everybody would like theirclients that are ready to fork over money.
So in that way it sort ofcould apply to your audience.

(40:13):
It's written specifically.
So the subtitle is How UpfrontLabs Create a Wildly Profitable
Health Business With Less Work.
Okay.
So the takeaway for health practitionersis, you know, they've been doing
marketing and then nurturing andsales, and then finally enrollment
and then they would do a lab test.
And a lab test isn't a really effectivetool of showing people something's

(40:34):
wrong and something needs to be done.
Right.
So my.
Yeah, blood work, a hormonetest, a stool test, a SIBO test.
It's confirmation that peopleare like, I'm not crazy.
There's actually somethinggoing on in my body.
And so obviously that makesthe sales conversation for
practitioners to have people enrollinto working them much easier.
So I was like, knock that shit off.

(40:55):
Pull it from the bottom of the funnel,put it at the top of the funnel.
Now there's legal things that need tohappen so that tests can be ordered to
prospects, not patients in a legal way.
So the book kind of covers all of that.
Um, but how that is applicable to youraudience, a much wider audience is this,
the fundamental concept of the book is,uh, it presumes that you are no longer

(41:18):
interested in growing an audience of.
Freebie seekers, tire kickers, peoplewho will bleed you dry for information,
never having any intention of actuallyinvesting and taking action and being
responsible for their own results.
Okay?
So it starts from that premise.
And if that premise is true foryou, then it shares a lot of

(41:39):
digging and research that I did.
Kurt, Molly included, to kindof investigate a little bit what
happened, like what happened to theeffective lure opt-in lead magnet?
What happened to theeffective webinar, right?
So in, in our world, okay, wewere seeing it tank and tank
and tank and tank and tank.
So ad costs going up, conversionsgoing down, which means cost of client

(42:01):
acquisition goes through the roof and youstart to wonder, what the hell am I doing?
Like what?
I have this audience and thisemail list full of people that I'm
lucky if I can get, you know, a, ahalfway decent open rate compared
to what I got three years ago.
And God forbid, I actually wanteda click through rate and sales.
Okay.
So it was really starting to lookdepressing and depressing and

(42:23):
downright like morbid, right?
And so in poking around all of mymarketing friends, everyone I knew,
I was like, Hey, it's appearing tome that the algorithms, if we think
about the algorithms as the minionsthat do the work for all of these
free platforms that we're, we're allconsuming content on, okay, if it's
free, then we are paying with ourselves.

(42:45):
We are the product, okay?
So if the algorithms are serving thatwhole, you know, beehive, then the
algorithms we know are tracking all of thethings that we as advertisers can pay for.
Okay?
So if you guys haven't run adswith me, just bear with me, okay?
But if you were running ads, and if youalready run them, you know this, okay?

(43:06):
You can pay for video views, right?
You can just pay for something to be seen.
You can pay for a view, youcan pay for an opt-in, right?
You can pay for just a conversionor you can pay for a sale.
Okay, so if we start from the premisethat these algorithms that are checking
us out and measuring our behaviors,it completely makes sense that those
algorithms know, okay, well, Joeis a, uh, he's a content consumer.

(43:31):
He'll watch videos and he'llopt into ship, but he's not the
type to buy from this platform.
He's gonna maybe go to Google, find itlater, but Joy, she is happy to like,
oh, she saw something that was cute fromri, she's gonna see that ad, she's gonna
click it, she's gonna buy it today.
Okay.
Then it makes sense that that algorithmis like, oh, well Joy would be a good
person to serve up for people whoactually run a, run a sales conversion.

(43:53):
And Joe would be the perfect personfor it to put in front of that
opt-in for someone who just wantssomeone to opt into something.
So the algorithm is probablytrying to satisfy its advertisers.
Does that make sense what
I'm
right.
Absolutely.
And they're getting smarterall the time with AI too.
All the
yes.
Yeah.
Exactly, exactly.
I remember when CambridgeAnalytica was, was, um, early

(44:13):
involved with the Trump campaign.
They were sharing that like, oh,if you had made five moves in
the online space, they'll youmore about you than your family.
And that was decades ago.
So can you imagine now it's probablylike, oh yeah, you do two or three things.
It knows your first born child, you
know?
Okay.
Exactly.
Okay.
So assuming that we're believingthe algorithms are now, we're being
watched, our behaviors being tracked,I make the argument in the book

(44:36):
that we should all now move peoplefrom these free platforms over here.
TikTok, Instagram, metato YouTube, whatever.
Okay.
We should go from putting outour content on these platforms.
We have to do that tobe perceived as experts.
And then when we move them overto our online ecosphere, and when
I say our online ecosphere, I'mtalking about our CRM, right?

(44:56):
This is where we take people'smoney, their name, their
information, all that, right?
So when we move people from thefree world over here to our world.
I am much more focused about havingquality over here than quantity over here.
And the filtration system that thebook promotes you using is let's
go from free content, not freewebinar over here anymore, because

(45:20):
that's quality but not quantity.
Why don't we go, uh, let's say a book.
This book is like 9 95, right?
So for me to have from free contentover here and I share a concept from
the book and they want it, then theycan go into my world in a 9 95 offer.
What does that do?
That gives me a whole communitylist world in my online ecosphere.

(45:42):
Of more quality leads thatare known to be buyers.
Okay?
Now, my favorite three ways of doingthat, our number one is a book,
because the cost is so low, right?
You're going to get someone's attentionfor under, let's call it under 15 bucks.
Okay?
Great way to do that.
If they're not gonna spend 15, they'renot gonna spend 15 grand if that's
what you backend offer is, right?

(46:02):
And then that, and that's number one,is the book because of price point.
Number two, if you're a practitioner,is a lab test funnel number
three is a paid workshop, okay?
Paid workshops can be tricky becauseyou act, you actually have to solve
one specific problem that youravatar has on that workshop to prove
that your value and get shit done.
But all of those will give you anenvironment of people that are buyers.

(46:24):
Now that gets you money.
Yes.
It's more, it's more effective, right?
Because you're actuallymaking money faster.
But here's the thingI'm really trying to do.
I'm really trying to train the algorithmthat your online content for free
over here is trying to find buyers.
It's trying to find the peoplewho bust out their credit card.
It's not trying to find yourfreebie seeker, tire kickers people
who will never actually get offtheir ass and fucking do anything.

(46:46):
And the reason that Iwant that is twofold.
One, the money, right?
I like the money trackto be faster obvious.
Okay?
The second thing is, I want clientswho are actually gonna be implementers.
They're actually gonna do what weteach them to do because if they
don't, we never get the testimonial,they never get the result.
It's not good for anybody really.
And so
you're
start, from like ground level Right.

(47:07):
Indoctrinating them to your process soit's, you're not trying to recreate shit
when they're way over here and they're
probably resisting it.
And then it covers like, theobvious pushback to that is,
yeah, Joy, but there's alwaysa place for free content valid.
So fucking valid.
Um, if I, if I'm gonna be on someoneelse's podcast, if I'm gonna be on
a collab with someone who has a bigaudience, if I'm gonna be on any sort

(47:31):
of summit or stage, is that a perfectenvironment for me to say, Hey, here's
an opt-in and we pull 'em into thelist and those people are tagged?
One could argue, yes.
Okay.
Um, and, and I think thatthat is perfectly valid.
Okay.
But I will be completely transparentthat I'm way more elitist and
like superior than that I'll evendo on a podcast or on a CoLab.

(47:53):
And I'll say, Hey, ifyou want this free thing.
DM me, right?
Go to Instagram dm me, and thenI can still auto deliver that
free thing through the dm, right?
I can use Manny chatter if you,you go high level, you just use
the in-house system there, right?
So I still like the filtration.
So me personally, my businessis over the million mark.

(48:14):
Like I'm not worried about it, right?
So I would rather focus on quality.
So even in those environments like I do,I think that's the right environment for
people who are still growing their brand.
For people who haven'thit their initial numbers.
For people who are still reallyrevenue focused, I mean, I'm still
revenue focused, don't get me wrong.
Like that's still a benchmarkthat I measure my success by.

(48:34):
But even when I do that now, Iwould way rather be like, Hey, come
see me over at Real Joy Houston onInstagram and DM me the word book.
If you wanna know how to write yourbook, we'll pull it outta you in five
days in Vegas and you'll get the shitdone instead of waiting for a year.
Right?
So I would do that rather than we'll goopt in over here for this webinar and
then they're gonna think about it andthen they're gonna nurture for six months.

(48:56):
I'm actually conditioning thosepeople to be the kind of person
that drags ass on making decisions.
And in case you can't tell, like,I'm not a really great leader for
someone who wants to drag ass.
I'm making decisions like
I'm a good
up with you then.
Yeah.
They're not
keep up.
Exactly.
Exactly.
And you know what?
There'll be another train thatwill come by the station that
goes slower if you don't likethat bullet train, you know what I

(49:18):
mean?
Like it's totally fine, totally fine.
So the book basically addresses,Hey, here's what's happening.
Here's how the algorithm we're working.
It's breaks down.
Here's the argument for leadingwith, if you wanna give away
something free, do it in a messenger.
It gives you, it opensup the sale by chat door.
Right now you can actually see,is this person a good person?
But when you bring them into yourworld, take a little bit of money.

(49:40):
Like if you used to give away a bookcharge $5, if you used to host a webinar,
that's actually fucking powerful.
It has to be powerful.
It can't be some cheesy,shitty webinar, right?
But like if they come to a webinar thatyou could turn into a workshop where they
finish one piece of it, charge $95 forthat, you know, charge 45, I don't care.
But like put a little, whenpeople pay, they pay attention.
Enough said.

(50:00):
That's it.
Yeah.
And it always has been.
So definitely.
I love your call to action,by the way, to Instagram.
So say that one more time, because
I'll say
is something
time.
to mention about you.
Actually, you and Travis help pullout a book from someone, and I
don't know, does it matter whichindustry they're in or, or what,
It doesn't matter.
The industry, what matters is, um,that you can clearly articulate the

(50:23):
problem for your current audience.
mm-hmm.
have a proven solution.
In other words, you have a process,a method, a protocol away, right, to
solve that problem and that you'rewilling to break that down and share
that process in the book in waysthat it's a client acquisition book.
Joe, it's not a, I was born, youknow, it is not your life story.
It's not your magnum opus.

(50:44):
That's not what it's for.
It's literally a client acquisition book.
Okay?
So if you, if you know what the problemis and you can solve the problem, and
you have a backend offer that's readyto sell, meaning you already have your
program, your process, your method,your pill, your magic bean, your super
cool machine, whatever you have, if youhave that offer on the backend ready to

(51:05):
sell, um, and you can tell the successstories and how your process works in
a book, then we pull it out of you.
We basically force you to give littlemini TED talks about each step in your
process, and then we help you compile it.
That way you're not actually typing.
We find that something happensbetween the brain and the fingers.
That slows down Authors, leadersreally, you know, bright luminaries

(51:28):
get slowed down by that process.
And so if we can let luminaries justgo ahead and speak about it, like talk,
they can talk about it, no problem.
Right?
And they can share successstories, no problem.
And then with the power of ai, we cantake what they said not to be confused
with all these fly by night peoplehelping like write a book with ai.
Like fuck that noise.

(51:48):
Okay.
This is taking your itty bitty TED talksabout the processes of what you do and
then compiling that your own words.
From ai, and then the cool thing iswe pull it all out of you in a five
day sprint in Vegas, you're literallysequestered in Vegas at the Aria.
It's beautiful.
And then on day five, Travis has thislegit gangster GPT that he runs to find

(52:13):
the appropriate categories in Amazon.
So before you turn your book funnel on,you can have a soft launch on Amazon.
You can get to number one inyour category proven you pick.
If you pick a small enough pond, youcould just be a goldfish in that pond
and you could still be number one, right?
So he's gained that system with A GPT.
And so we all put our information,the topic of the book, our avatar,

(52:35):
all into that GBT, and it's like,it like lets us all know, here's the
categories you're most likely to ranknumber one in with the fewest sales.
It does the calculations for us.
And so we all leave the five days withour book completed, our categories
selected, our covers off to thedesigner, and we're off to the races.
And it's happening in February.
We do it twice a year.
The next one is February 22nd.

(52:57):
So if you want detailson that, go to Instagram.
I am Real Joy Houston.
So at Real Joy Houston.
And just DM me the word book andyou'll see the whole details.
It's just a private Google documentbecause it, you know, it, it like,
we put our heart and soul into it.
So we only let 12, um, you know, wewant 12 authors in with us at a time.
Um, and, and we do it twice ayear, so if this one's already sold

(53:20):
out, there were two spots as, asof this morning that were left.
If it sells out, we'll tellyou about the next one.
Sweet.
No, that's, uh, I've, I've heard aboutthe model, uh, a lot more even right
before this, and it's, it is gangsta.
And when it's backed by not onlyyou but Travis, and if y'all
don't know Travis Houston well,
hopefully you meet him soon.

(53:41):
Yeah.
How that guy can like, stay at thebleeding edge of like AI marketing.
Like, I'm constantly impressed by, I mean,obviously he's my husband, so I'm partial,
but like, just on an intellectual level,I'm like, damn, dude, you're a gangster.
yeah, yeah, yeah.
So do it.
Go, go.
Hit up Joy, because that is, if there's abook in you, which everybody has, I mean,

(54:01):
you need someone to rip it on outta youin it with a good format and get it done
and it's not for everybody.
You have to have a offer because it'sliterally a client acquisition book, so
you have to have an offer ready to sellon the back end or it's a waste of time.
But everybody who's done it with ushas a finished their book, and everyone
who put the book out on Amazon hashit number one in their category.
So that's a prettyimpressive track record.

(54:22):
That's pretty damn good.
Yeah.
Yeah.
I love
Well, um, yeah, definitely go there.
We'll put stuff in the show notes so it'seasy to find you and your book as well.
Get cash paid clients.
Um, what's, uh, I'm, I'm curious, uh,what's like something on Thrive Week
or, or what's something that you'relooking forward in the next, I don't
know, few months or so that you're gonnado that's, uh, yeah, like a Thrive Week

(54:47):
I'm totally
excited to this.
Okay, well, first of all, uh, my 20year anniversary is coming up, so I'm
super, super looking forward to that.
But what we're wanting to do aroundour anniversary is explore a place
that we heard of through Nuno.
Do you know Nuno?
He's like a go high level genius.
Oh my God.
If you, if you just go to YouTube andsearch Nuno, go high level and you

(55:08):
will find him, and I promise it willbe your new Netflix of knowledge.
I swear to God, he islike, so, he's so smart.
Okay.
Um, but also a fucking amazinghuman, just a kind, amazing, just
salt of the earth kind of person.
And we were, he found out that wewere looking at Portugal as in as
a purchasing a second home kind ofplace, and he told us, oh yeah, yeah.

(55:29):
All those places you're looking at arefine and dandy and everything, but how
would you like to move to the islandthat is known as the Hawaii of Europe?
And it's also the place wherefiber enters Europe, so you're
never gonna have internet problems.
I was like.
Sold.
What's the, I, I feel like I was, I've
not gonna tell you now.

(55:50):
Everybody's gonna move there,
all right.
So offline,
you in private.
So, so we are gonna be doing someisland exploring and, um, and we're
gonna go there and check it out.
So that's the thing that's like on thehorizon that I'm like, you know, when
you, when you have something coming upand, and like every dog walk or whatever,
you're like googling it or watchingYouTube videos on it, and you just get

(56:10):
goosebumps when you think about it.
That's, that's
the thing That's
on the horizon for methat I'm so excited about.
Yeah.
All right.
Well I like the, um, I like peoplecould do their own research, but
I'm gonna get the intel right now.
Yeah.
I will, I'll tell you and Heather.
Awesome.
Well, hey, let's, um, this is great.
Thank you Joy.
And yeah, this whole Thrive Week, Imean we covered so much and here and

(56:30):
also in that peptide episode from beforewhenever we, it was probably before this.
Go check it out.
Joy.
You rock hu Uh, I was gonnatry, I call Travis Houston.
Travis, you rock too.
You're not even here,but you totally rock.
God damn.
Yeah, so love you too.
And uh, we'll keep it going.
So
thank you.
Give Heather a hug for me.

(56:52):
I will.
I will.
All right.
Bye.
hun.

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The Thrive Week Secret: Why Taking Time Off Skyrockets Your Success! - Joy Houston

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Thrive Week Secret: Why Taking Time Off Skyrockets Your Success! - Joy Houston