What Makes Events Truly Transformational Instead of Just Another Conference? - Brody Lee - Hustle & Flowchart: Mastering Business & Enjoying the Journey

Episode Transcript
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(00:00):
Forget Pitch Fest and Hotel Ballrooms.
My guest today here is Brody Lee andhe is here re-engineering events into
immersive experiences powered by ai, whereit's actually shaping all the details.
It's co-created with the audience, andbreakthroughs aren't just sales, it's
actually his, it's set up to trigger, todonate clean water for millions of people

(00:24):
based on what's happening in the room.
So his personal experiment withall of this is to build a seven
figure event in only 100 dayswith absolutely no safety net.
So no previous email list, noad spend, none of his personal
cash putting into this.
And he's doing this all so hecould prove what's possible
when business equals impact.

(00:44):
It's completely redefining what eventsare in this new phase of AI and technology
and kind of human disconnection.
So he's flipping the script.
He's gonna dive into it now.
Brody Lee.
All right, Brody, we're doing this.
How are you doing, my friend?
I am doing just great.

(01:04):
I'm really happy to be here.
dude, me too.
I'm, you know, we got connectedrecently through Charles Bird.
Gotta give him a shout out.
Always
do.
And um, you know, we havea lot of mutual friends.
We were just talking about GregMerrilees, another buddy of
ours who has just awesome, he'sbeen on the show a ton to time.
So, but you are, you arethe events guy and that's,
Hopefully I, hopefullyI have that reputation.

(01:27):
Yeah.
that's what I hear at least a word on thestreet is, and you get some big plans,
which I want to talk about and how thingsare changing because you know, we're,
we talk a lot about AI and how thingsare changing so much on this show for
entrepreneurs and just everyone alike.
But like you're, you're kind ofspearheading this whole like, reinvention
of what events can be are and yeah, youjust have this interesting, you know.

(01:50):
Background track record of doingthem, but also what they can become.
So I guess any thoughts on,on that before we dive in?
Yeah, man.
Look, look, I come into the event spacewith a, uh, I was fortunate enough
to work for Apple at the time whenSteve Jobs was around, so the late
two thousands, early 2000 and tens.
And I, uh, I got to see firsthand how hedid these incredible events, these product

(02:13):
launches that just captivated peoplearound the world and forced millions of
people to come into stores to the pointthat people were waiting outside overnight
to get the latest iPhone and they wouldqueue up for hours and everything.
Um, so our product launches were amazing,but they created a quality problem for us.
Whereas our one-to-one sales model whereyou go into an Apple store, you get
that specialist, which is Apple, kind ofredefined retail in that way, and everyone

(02:36):
ended up copying them, but it fell apart.
And so part of my role when I wastraining, uh, their leadership, their
executive teams, as a sales trainer,I would, I would support them with
like, how do we sell one to many?
How do we get people in our storeenvironments, having somebody at
the foot of a table at a launch andfacilitating a sales conversation
with like 40 people at one.
Which is great.
It was a really awesome time to bethere, and so I kind of had this

(02:58):
PhD style education from Steve onhow to sell one to many, which is an
amazing, amazing, amazing experience.
And I, I learned a ton from the guy.
And so coming into this space now inthe, you know, the, the, the personal
development, business development kindof coaching, consulting, creator kind,
kind of space, um, I've been able to takea lot of what I learned from Steve and
implement it into our strategies aroundhow we help people to create events that

(03:22):
truly touch, move, and inspire people.
Um, I have this firm.
That most events that people go tolive in person events are terrible.
Most people do a phenomenallyhorrible job at producing that event.
You think about it, they go into a grayhotel room with a monotone speaker,
no attention paid to the experience,and then it's just a pitch fest pitch,

(03:44):
pitch, pitch, pitch, pitch, pitch.
Like, we're kind of all over that.
And it's interesting, you know, we'vecome out of this experience with the
pandemic and all that sort of stuff.
We all went virtual and at a timein society where technology is
on the ri rise, like AI is takingover, it's kind of like, I see it
as the wild west of the.com era.
Uh, at the moment it'slike a repeat of that.
Um, everyone's got allthis really exciting stuff.

(04:05):
No one really knows what's happening, butsupply of human connection is dwindling.
And so what I know to be trueis that demand when supply
dwindles demand increasesclassic supply and demand, right?
And so the event space is really, reallyripe right now for disruption, and it's
really, really ripe for people to comein and to provide their audiences with an
experience that they cannot get online.

(04:25):
We know that people are more likelyto purchase when they're in an in,
uh, an in, in-person environment.
We have stats to back that up.
Depending on the study, it's anywhere fromlike 20 or 30% more likely to purchase.
Um, we know that people alsohave more affinity with brands.
They're more likely to trustthem and also they're less likely
to develop a long-term, sorry.
They are more likely to develop along-term relationship with that brand.

(04:46):
When they've had a tactileexperience with them.
So what does that mean foreveryone listening here?
It means that if you are in thehigh ticket space, you have an
offer and you're serving people.
If you are not running some sort ofan event, either as an acquisition
strategy, which is our space, or as aclient kind of success strategy, then
over the next three to five years,you are really gonna be left behind.

(05:06):
We have been blessed with internetmarketing strategies over the last
25 years that have made many, many,many, many people millionaires,
sent millionaires, billionaires.
And the strategy of events hasbeen around for far longer.
Like Tony Robbins has beendoing events for the past 40
years, the exact same event.
Uh, the church puts on theexact same event every weekend
for the last 2025 or so years.

(05:28):
Right.
Um, we've been get gathering atevents from like blood sports
at the Coliseum, politicalmovements, all that sort of stuff.
Right.
So I'm gonna bet on that strategy.
And what's really interestingright now is that I want to, the
way that we're approaching thisis that we, we are redefining how
people think about these events.
Instead of just pitch fest speaker onstage, like how are we engaging people

(05:50):
at the event so that they're touch movedand inspired and wanna stick with you
to make them really, really sticky.
So for us, that looks like every singleexperience at the event is carefully
curated with something other than justsomebody presenting something on stage.
I, I'll give you a reallylike clear example.
So we're running an event.
and it's about helpingpeople to create events.

(06:10):
The tagline is oneevent, 1,000,001 Weekend.
That's the goal for our,for our, our attendees.
But what we're doing is verydifferent to anyone else.
We're not just up there teaching them.
They're gonna build their live with usand have live brand activations with our
sponsors and whatnot, so that on day one,their event is launched to market and

(06:31):
they are selling tickets immediately.
And the brands that come in and supportus, and we, we are carefully curating
the sponsors to come in so that somebodyhas the support of, say, for example,
uh, an AI company that's gonna help themwith their AI conversational chat bot.
And they will launch that live.
So that's when somebodyregisters, they start getting
a nurture campaign immediately.

(06:51):
Um, that we are working withdifferent CRM providers.
We're working with affiliate partners.
So for example, if someone'slike, I want to get affiliates
to market my event for me.
The affiliate partner will be there andthey will literally design their affiliate
campaign live so that they can sendit to people, uh, to, to, to basically
to, to send for them that weekend.
We build out their event with themon the second day through experiences

(07:12):
and activations where people get toexperience and like, I'm an instructional
designer by trade from way back when.
I want when people are learningat my event to apply it live.
We've got an amazing, um, sponsor that I'mso close to getting, and I hope I get the
sponsor, um, that's gonna do a metaverseexperience where we give everyone a,
um, uh, uh, one of those, uh, quests.

(07:34):
The, the, the whateverthey are from, from Meta.
Yeah.
Yeah.
And then they have an experience live atour event inside the Metaverse, talking
about all the different possibilitiesand it kind of just builds from there,
like, so by the end of the weekend.
Everyone's walking out with a tactileproduct built, launched a market, and then
all of our sponsors that come in, insteadof just having a crappy booth, they're,

(07:56):
I'm mandating, I'm commanding from themthat they create an activation zone.
And I saw a really, really greatexample of this, um, at a, at an event
recently, and one of those companiesthat, uh, do those iMessages, the
blue, like the blue messages, right?
They set up this tent,which was just hilarious.
It looked like it wassomething out of the apocalyp.
And what they did was,so they set up a tent.

(08:18):
They were all wearing hazmat suits.
They had a body bag and it wascalled the SMS treatment center.
And then they all had these CO2 gunsand they were disinfecting people,
uh, live from the perils of SMS.
And so when I talk about eventexperiences, I'm talking about this
sort of stuff that keeps your peoplereally, really inspired and so that
they're not just sitting there all daygoing, twiddling their thumbs, all that

(08:40):
sort of stuff, listening to speakers.
Uh, well that's, that'sthe common event, right?
Like,
like you said, it, It's,
kind of like you're sittingin this sea of people.
A sea could be as small as 20 people orit could be thousands, doesn't matter.
But either way you'rejust kinda sitting there.
Yeah.
You're like, you described it's this room.
I mean, I've been to some prettylarge events like, uh, recently Cisco

(09:01):
Live, you know, it's massive event.
It had something like 30,000,20,000 people, something
like that, which is epic.
But still at the same time.
I mean like, and they're doingeverything they can, you know, it
looks like a rock concert when you'reinside there, but, um, you know, but
at the end of the day you're stillsitting there for like a long time just
Yeah.
Well, and that's the other thing.
We have music, we get TonyRobbins music guy to come in and

(09:23):
do all of that sort of stuff.
We en, en engage in movement.
There's like five differentanchors that you can activate.
There's visual, auditory, um,kinesthetic, olfactory, gustatory.
And when you're thinking about theexperience of people at the event,
it's like how do you tap into thosedifferent anchors to get people
to have memorable experiences?
And how do your sponsors use them as well?
A really amazing hack for like, froma sponsorship point of view to get

(09:45):
those anchors is to look at how you canengage local businesses, for example.
So we know that coffeesucks at, at events, right?
Everyone hates the coffee.
Um, and it's in these aff and it's kind oflike, it's, it's there because it's there.
But what if you could engage aparticipant from an olfactory
and gustatory point of view?
So olfactory is smell,gustatory is taste, right?

(10:07):
And you went to a local coffee roastingcompany and they came in and they did
a coffee experience where every singleperson got free coffee all weekend.
And you found out, let's say itwas like, I don't know, $7,000
for them to do this, right?
Then you bring in a sponsor andsay, Hey, do you want to get
foot traffic of basically 90% ofthe people coming into the room?
And they go, yes, I want that.
So then what happens is that thisexperience is associated with that brand.

(10:28):
That brand gets to market it.
They have all of their peoplethere, and you charge that sponsor
$21,000 for the privilege ofbeing in front of those people.
Your coffee's paid for.
Your participants havean incredible experience.
You are respected becauseyou've given them good coffee.
And that brand has a really, really.
Cool experiences too.
That's what I'm talking about whenwe, when we're thinking about these
experiences, you gotta get a littlebit beyond just the, I've got people

(10:49):
in my room, I'm treating them likehuman ATMs, and I'm providing them
with an experience that makes thecost of them being there worthwhile.
There's six costs, three visibleand three invisible of people
actually coming to your event.
The, the, the visible ones aresimple things like flights,
accommodation, and, um.
Uh, flights, accommodation.
What's the other one?

(11:09):
Hotels.
Thank you.
Yeah.
Yeah.
Flights, accommodationand the ticket price.
The ticket price, of course.
And then the invisible onesare things like the physical
time that they're present.
No one actually ever thinks they couldbe anywhere but in your room, and they've
chosen to spend that time with you.
Then you've got the opportunity.
Cost of them are being away from theimmediate income generating activity.
This, the immediate incoming generatingactivities that they could be doing

(11:31):
in their business, which is why I, onday one, help them make money while
they're live at the event, because Iwant them to have that hook, right?
But the third, invisible cost is the,probably the most significant one.
And then, no, I don't thinkanyone really considers this.
And that's the relational cost ofthem being away from their family,
their communities, and their teams.
Now, if you can pay attentionto those costs in the way in

(11:54):
which you provide the experience.
Even put, you're an event somewherewhere the family wants to come.
So I love places likeOrlando and LA like Anaheim
because the kids can come to Disney.
Yeah.
All of those sorts of things.
Then the people start to feel likethey're not being treated like an
ATM and of course you want 'em to buyyour stuff, but I guarantee you, your,
your conversion will increase when youpay attention to all of these things.

(12:15):
Yeah.
You know what's funny?
This, this reminded me of, um, Idunno if you ever went to these Glazer
Kennedy events back in the day, uh,GKIC, you know, Dan Kennedy and, um,
basically they, they ran these massivemarketing events and, and it was
great, you know, direct response typetype people, but they had a whole.
The rule, basically when they puttheir events on, there would be massive

(12:36):
thousands of people and very successful.
They would put them in very notideal locations or, or places
like right by an airport.
So I guess it's convenient, but theydidn't want to make it easy for people
to leave and actually do things around.
They wanted to keep their attention locked
in.
Uh,
And so it was not family friendly.

(12:56):
It was like nothing was walkable.
I remember very clearly one wasat like O'Hare Airport in Chicago.
I'm like, there ain't nothing around here.
I want to do
like
uh, I play the same game as well,so like when you think about all
of those places around Orlando.
None of them are easilyaccessible to anything else.
Right.
They're all out of the way.
I was actually at a really coolevent, uh, last year by Amber Spears.

(13:17):
She's one of our clients, and,and she, yeah, she does the Forums
Mastermind, and she, she, um, sheput it at the Conrad in Orlando.
Now the Conrad is inside a gatedcommunity in the middle of a compound
in the middle of nowhere in Orlando.
It's a beautiful venue,
It looks like it's like
not go anywhere.
or
It does.
Yeah.
And they've got this amazing manmadelength that took them like three months

(13:40):
to fill and all this kind of crazy stuff.
But to your point, like I do lookat those sorts of things as well.
Like I, I'm a big fan of the beach.
I would love to put myevents close to the beach.
Awesome.
But the challenge is thatit's so distracting for people
to be in that environment.
And usually when there's a beach, there'slike towns and all those sorts of things.
I agree with you.
You, you wanna make it, uh, you wannamake it amazing for people to come so

(14:02):
that they have access to those things.
So for the family, but.
Close enough that they're in theenvironment and they hold you.
And I'm a savage with my events as well.
Like, you know, my events, theygo from 9:00 AM to 9:00 PM and
people don't leave the room.
And then from nine, and then frommid 9:00 PM to midnight, we have
like what we call an impactathonwhere they work on their events.
So like, it's intense.
And part of that is by design, becauseI want, I'm not, I'm not wearing them

(14:24):
out, but I'm, I'm trying to get theminto the buying state by getting them
fully immersed in what they're doing.
Um, and it's great for me.
So like the people on day one,when they launch their event,
when they get great success.
And they're selling lots of tickets.
Like, oh my God, Brody'sstrategy's really, really worked.
This is awesome.
I wanna keep working with him.
And for the people that are struggling,they're like, oh my God, I need help.
I need to continue working with Brody.
So it helps me out withmy conversion as well.

(14:45):
Absolutely.
I mean, I've been to, yeah, some types ofevents as well where it's like doors are
locked, or at least it's, it's like ithas that illusion of like, we are here,
we're together, you're committed, and, uh,no one's leaving until you do the thing.
Basically, like whatever
I could take their phones off them, Iwould, but I don't think that would fly
Yeah.
Well, how do you get people toprepare for something like that?

(15:07):
Because I feel like some peoplewould be like, whoa, hold up.
Like I guess, how much dothey know ahead of time?
Or like, how do you get
well.
Well, I've just revealed all of mysecrets, so anyone that's, uh, that's,
that's coming, uh, to my event after thisis gonna know exactly what we're doing.
No.
Look, part of what I do is actually,I don't let the event itself,
I don't publish the session.
I don't publish anything about what'shappening, who's like, they'll know

(15:30):
who the speakers are beforehand.
But one of the things is that I don'tgive them a blow by blow breakdown
because I don't want people toselectively choose what they're coming to.
It's like there's this allure of yougotta be in the room, and we set a lot of
intention around that at the beginning.
It's like you've chosenhere for three days.
Uh, you are, you are here with us.
It's a Thursday, Friday, Saturday.
You could be anywhere.
Anywhere else.

(15:50):
Let's make sure that you're actuallypresent because you came because
you wanted to make a milliondollars or plus in one weekend.
I'm gonna help you to do that.
You gotta be here.
You gotta fully participate.
And also the people around you, you neverknow who you're gonna meet in that room.
You never know who could be this.
And I'm also not really squeamish.
A lot of people are squeamish aboutpeople doing business in their rooms.
They're like, it's about myoffer and my offer running now.
I'm the only person that'sallowed to sell on my stage.

(16:12):
However, um, I, I, want people, I dodeal flow sessions on the last day
where people can actually do deals witheach other as well, because I want 'em
to feel like, you know, that they'remeeting the right who, even if it's
not me, um, should be me, they will buymy stuff, but hey, like, like if the
more the merrier, you know, like I'm,I'm, I'm quite an abundant mindset like
you
are.
Yeah.
No, I can, I mean, well.

(16:34):
I mean, I Absolutely, you are.
And there's, I know there's other thingsthat we talked about where it's like an
extension of the event can affect even waymore people, so there's a bigger purpose.
And that's, that's what I take from, youknow, the, the little that we know about.
You know, we've, we've met before and Idid some research and all this stuff, and
everything is wrapped around a big cause.
It seems like, uh, around the events andthe things you're doing, the mission,

(16:55):
the, I mean, your shirt says impacton it in big and bold, so there's a
reason for
that.
Yeah.
Yeah.
Um, and you know, I, I saw there,lemme see, I'm pulling up the
quote really quick, so, oh, yeah.
All right.
So there's a quote on your side.
I don't know if this is alwayswhat you go by, but you said,
what if every time we do business,something good happens in the world?
So
it's like tattooed on my mind.

(17:18):
It's daily.
the story behind that?
I, I'm,
I'm very
yeah, so we partnered with a companycalled B one G one or buy one, give one.
And they do help us with allof our philanthropic giving.
Um, the backstory is, is when I was 10years old, I ordained as a Buddhist monk.
Uh, and I traveled to Burma.
To me, it's now called mema.
Uh, my, I was raised ina Buddhist household.

(17:39):
My parents with a bunch of otherhippies, took a particular strain of
Buddhism from the east to the west.
They built all of these temples.
One was five minutes from my house.
Gold plated.
So I was, I was, I I was broughtup in a religious family.
Um, Manai got this opportunity.
First time ever jumpingon a commercial flight.
Of course, I said yes, I wantedto do this thing, but we did
this really interesting thing.
Um, so monks are not supposedto have worldly possessions or

(18:01):
money or anything like that.
And so what they do is that they havea black bowl called an arms bowl.
And this is literally what the Buddha did.
He was a wandering aesthetic,uh, sorry, aesthetic.
Um, he moved between towns.
And what happened is that he relied onwhat's called Donna, which is in, in,
in English terms charity essentially.
Um, and people would come out and theywould place things in the bowl like

(18:24):
food or envelopes with money for themonastery and those sorts of things.
So here we are in 1996 in one ofthe poorest countries in the world.
It's in the mid middle of amilitary hunter regime, right?
Where, the, the Westerners werenot something that they had seen.
White people were not something they'dseen in a long time in this country.
And it was a huge deal that we werethere and people were like celebrating in

(18:45):
the streets and all this sort of stuff.
And so we, um, we were doingan arms round, which is what
monks do kind of every day.
And we were walking down thestreet and people were lining
the streets and everything.
And uh, out of the corner ofmy eye, I caught this woman
who was a few people back.
Um, and she caught me.
She smiled, and then shewandered to the front.
And you know, as a monkey, you'renot supposed to make eye contact.

(19:07):
It's not supposed tobe like you're begging.
It's just like you are, you're receiving.
Um, but anyway, I was 10 years old,so of course I look up at this woman,
she smiles down at me and she and Ihad this really, really clear moment.
It's so clear to me to this day.
Um, one of the, like most, uh, one ofthose poignant memories I've had in my
entire life, she was skin and bones.
There was nothing to her, and yetshe placed food into my bowl and.

(19:32):
There was a part of me at the time,and I remember the thought process.
It was, this is at 10 years old as well.
So, um, I was like, this is not fair.
And then I kept walking.
what I've realized since is thatthat was my first experience of
injustice and inequality in the world.
And so since then I've kind ofhad this thing in high school I
was like a social justice warrior.
I raised money for charity and everything.

(19:53):
Some stuff happened in my lifethat took me off that track.
But when we came, when I came backinto business, I suddenly, I had.
All this money, and the money wasgood, but it felt a little bit empty.
And so we, we, we, we ranthis event called Impact.
This was the branding for it in 2020when we were locked down in Australia.
And we'd, we'd recently metthis company, B one, G one,

(20:16):
uh, Paul and Masami who run it.
And there's this, this idea like,what if every time we do business,
something good happens in the world?
So what they do is they embed microgiving into everyday business tasks.
You send an email, a meal gets donated,you send a, um, something happens.
A new client signs 10, 10days of clean drinking water.
And so what we focus on primarilynow is clean drinking water.

(20:37):
That's our primary thing.
Um.
2 billion people don't have accessto a, to clean drinking water
yet we are on a water giant.
So it doesn't make sense to me.
We have, we have the water, wejust don't have the infrastructure.
4 billion people don't have sanitation.
Water is literal life, water.
And then food is our next onebecause we need nutrients.
And so, um, this statement, whatif every time we do business,

(20:58):
something good happens in the world?
And so when we run our events, ourparticipants are engaged in the process.
Us, our participants are engaged ingamifying the event so that it's not
just about us making money or themgetting new clients and all that sort
of stuff, but hey, we're doing business.
Let's do some good at the same time.
So every single time someone'stouched, moved, inspired, they have a
breakthrough, something cool happens.
We stop the event, they get up andthey share what it was, and then

(21:21):
it triggers, say, for example, aweek's worth of clean drinking water.
And so with this eventthat we're doing in March.
This event's crazy.
It's got all of these1 million references.
So for the, for the people, it'sone event, 1,000,001 weekend.
That's what the forward facing thing.
I have a personal goal, the timewe're recording, this is September.
I know this isn't being releasedtill, um, till November.
I have a personal, internal goalof, um, of, I'm gonna do this.

(21:43):
I'm in a new country right now, sowhat I, what I've decided is like,
let's, let's spice this up for myself.
New country, zero following,no list, no money down.
So I have a new account thatI've set up with no following.
I'm not allowed to use my email list,and I am not putting any of my own
funds down to, to fund this event,and I'm documenting the whole process.

(22:05):
And so what I'm aiming for is amillion dollars worth of sponsorship
by December nine, from December nine,and through March 19 when the event is,
I'm selling 1000 tickets in 100 days.
Which is a milliondollars in ticket sales.
And then at the event itself, we'regonna set a new Guinness World Record
by donating 1 million days of cleandrinking water, uh, live at the

(22:27):
event triggered by the audience.
They'll have a counter on screen,they'll trigger it, and every single
time they touch, moved and inspired,we'll donate a week worth of clean
drinking water with a thousand attendees.
I'm fairly confident we'll beable to hit it, and it just adds
a different element to the event,
Oh, that's so cool.
That's, well, and I'm just thinkingas the event, it's just gonna spark
engagement all the way through,and I guess what are, what are the.

(22:49):
What are the things that would triggerthis to, uh, to apply, like say a a week
is, you know, a week of water is granted.
What, what's the thing thatgets to happen at the event
My whole purpose in doing this is notjust to be like, oh, Brody's doing this
really, really cool thing, and like,look at him, he's a philanthropist.
It's to inspire people to do better andto inspire people to think about different
ways they can engage their audiences.

(23:10):
And so the way in which it'llhappen is at our virtual events,
people type the word impact into thechat, and then we stop the event.
We bring them up on screen, et cetera.
F there's a technological challenge at theevent, um, at a live event in that how do
we get a counter up on screen to registerlive when somebody is touched, moved
and inspired, they have a breakthroughor, um, they wanna do something cool.

(23:32):
So I don't know what that trigger is yet.
That's part of the next littlewhile for me to figure that out.
But we're gonna do it.
There'll be some technologicalthing that we can do that'll
make it really, really easy.
Um, and then it's just gonna happen andit's gonna become this whole thing, the
whole event, we're gonna see it go up.
We're gonna celebrate it at the breaks.
People are gonna, whatever.
And.
I've calculated that for athousand people, um, to e
every time they're triggered.

(23:52):
If we do one week of clean drinkingwater, uh, each person needs to
hit the trigger, uh, 20 timesacross the course of the weekend.
I think that's very tangible for athousand people to do that because I'm
gonna ensure that they are touched,they're moved, they're inspired, they
have breakthroughs, they're crying.
They're like, they, they, thewhole thing is designed around
this whilst they're building outtheir event and so on and so forth.

(24:16):
Um, I'm also gonna do, I've got asurprise around all of this as well,
that will help us, help us get there.
But I won't announce that
Yeah.
that's fair.
Uh, I just, I, I'm just picturingit like in the motions, almost like
people running to this button andlike smashing it in the middle of
the floor and everybody's like, ah,
yeah, but
That would be really, really cool.
And yeah, but I also,

(24:37):
because there's
disruptive
yeah, yeah, look, there's like a thousandpeople, and so I almost want them all
to have their own personal triggers.
I'm just not sure what that will beyet, but I'm sure that there's, Hey, if
you're listening, is somebody out there?
Yeah.
I don't want them on their phones as wellthough, so hey, if you're listening and
you've got a solution, please hit me up.
I'd love to hear it so thatwe can make this happen.
There you go.
So that's why I wanted to ask about it.

(24:57):
There's something, someone out there,a sponsor potentially, that could,
Yeah, that's right.
Show me your tech.
I'll give you some space.
Give you your money.
There you go.
Well, dude, I mean, what, what a hellof a challenge and putting yourself on
the line of, of doing this with, youknow, with a, with a fresh account, with
no email list and you know, no, none ofyour own personal funds to basically,

(25:19):
I mean, it, it puts your back againstthe wall, I would imagine, right?
Like
I am like terrified.
I'm terrified because it's.
It.
Well, yeah.
Look, so, so how this hap all thiscame about was I was at an event,
uh, a few weeks back, a, a goodfriend icon Becca puts on an amazing
event called Create a Hub Live.
And in the middle of this event, I'mlike, I'm sitting down and suddenly

(25:41):
like I'm in a pool of sweat and Irealize, I'm like, I have to leave.
And I balled out thedoor, ran up to my room.
And I was like shaking and I'mlike, I realized something.
And what had happened in 2020,I was supposed to be on the
road for 36 weeks of the year.
I actually came back fromTony Robbins house in March.
I was in Sun Valley in Idaho.

(26:02):
We had an event there.
And then I left and I landed at SydneyAirport and then the next day, Australia
shut down our borders for two years.
I lost millions of dollars overnightbecause that was my breakout
year in business where I wasgonna move to the United States.
I had 36 weeks of travel bookedand it was gonna be it for me.
And then that year, thankfully, likethere's gifts in all of this, I ended up

(26:24):
doing a virtual event later that year.
I cleared my first million dollar event.
It set up this pattern ofvirtual events for myself.
But what I realized at this eventwith with Icon and everyone, I was
like, hang on, when was the lasttime you did something big Brody?
Like, you've got clients doingthousand plus people event.
You've been on stage in frontof 15,000 people at somebody
else's event, where's yours?

(26:46):
And I was like, I'm notliving my own thing here.
Like I'm not preaching the thing.
I've done smaller intensives,but why am I doing this thing,
this virtual event thing?
And what I realized is that Ijust, I just fallen into a pattern.
I'd fall into safety, but whatI had noticed in the previous
six months is my performance hadstarted dropping at my own events.
My clients were doing really, really well.

(27:07):
Our portfolio partners, we do JVswith people, so there's, they're my
events, they're doing really well.
But my own personal events,I'm like, I'm not clearing a
million dollar events anymore.
And I started feeling really incongruousbecause that's like my whole brand.
And so at, at this event, I likethis, this, this, uh, come to
non-denominational Jesus moment
That's

(27:27):
I was like, yeah, well yeah, I'm notreligious, so I gotta be careful.
Um, uh, so, so I had this moment and I'mlike, okay, you have to change the game.
You have to do something that'sso unique and so powerful.
Um, and so I literally, actually, I'mgonna just, if I can bring it up on,
on my phone here, because I've, I've,I'm documenting this whole process now.

(27:49):
And so, um, this, this event thatI'm doing, um, I, I do, you know,
those, uh, notepads that they have inthe hotel room that no one ever uses
with the little pens and everything?
I always take 'em home because Ifeel like I use 'em at my desk,
Well, there you go.
Okay, cool.
That's a good use.
So, So, I wrote this thing downand it's there and it says, new
country, no following, no list.
1000 tickets, 100 days.

(28:09):
It was August 17 at the time.
I gave myself two weeks to like mentallyfigure it out, and then I was gonna go,
boom, okay, I've got my 100 days to do mysponsors, and then all that sort of stuff.
And, um, it just, it it, what it did,you're, you're right, it put my back
against the wall, but I was in theroom when I made the decision to do it.
I remember, I, I got up off theseat, I turned around, I sat down

(28:34):
again, and then I got up and I'mlike, I don't know what to do.
And so I called, I, I got on a callwith my, uh, my chief of staff and
I said, I think we're doing this.
And she's like, finally.
And I'm like, what?
She's like, I have been waiting.
You have just been, you'vebeen playing such a small game.
And so, um, it inspired out of that.
And like, like I said, man, I'm terrified.
I'm putting so much on the line forthis, but one of the really cool

(28:56):
things about this, the passion thatI have for this, the way in which
it's coming across and the narrativebehind it, I'm finding people are
falling over themselves to be involved.
People want to be a part of this andthis idea of this, this world record
that's kind of coming in, I got that.
I was literally riding a bikedown, uh, on the west side,
hi, highway here in Manhattan.

(29:16):
One day I was ridingdown and I'm like, oh.
Wow.
No, that's like the, that'slike the true, um, reflection.
That's the true, I guess, what's the word?
Um, it, it, it is the true culminationof all of my stuff around impact
to do something powerful like thisand what a great experience for the
participants to be involved withsomething so much more meaningful than
just come and learn how to make money.

(29:37):
And then at that point, once I'd gotthat in, I was like, I am all in on this.
I'm not wasting a moment on this.
I'm documenting the whole processand I'm gonna enroll as many
people as possible in this.
So I'm, uh, I'm well on my way to my $1million in sponsorship, looking for more.
But, um, I'm, I, I'm quietly confidentI'll hit it, that that one's not
as important to me as the thousandtickets in a hundred days and helping

(29:59):
people to do their own event stuff.
Um, but the, the point of it is that Iwanna prove to people that you can do it
with no money down with the right vision.
With the right enrollmentskills, all that sort of stuff.
Yeah.
you mentioned impact, I'm lookingat, at your, on your chest there.
Do you think that's the missing link fora lot of folks when it comes to, maybe
not just events, but like you said, it wasempty earlier with money, you know, like

(30:21):
with just the money aspect and you almostlike, kind of lose touch of maybe the, the
reason why you're even doing something.
we, I know so many billionairesthat are manifestly unhappy because
they've got all of this money andthey don't know what to do with it.
Or they've exited from their businessesand they've got all this money.
They're like, I missed the dayswhen I was doing that sort of stuff.
What I know to be true is that, um, youknow that there's an old saying, um,

(30:44):
whoever said money can't buy happiness.
You've heard that,
right?
The, the follow on from that issimply hasn't given enough away.
Okay,
Yeah,
whoever said money card by happinesssimply hasn't given enough away.
Something remarkable happens when yougive, when you give freely as well.
And here's some stats to back that up.
So 80% of the world's populationlive on less than $10 per day.

(31:07):
The top, uh, 75% of the world'swealth is concentrated in the top 20%.
And two years ago.
I know it's worse now, but thetop 1% have five times more wealth
than the bottom 80% combined.
Now for a lot of people, you look at thosenumbers and I used to be a social justice
warrior and I was like, screw the rich.
Like rah, this is not cool.
But what I know to betrue now is that the 1%.

(31:29):
Have figured out how to makethe world work for them.
And so I have this follow upstatement, you know, the whole, um,
what if every time we do business,something good happens in the world?
There was this old futurist calledBuckminster Fuller and he posited
this idea of the world game, and hehad this kind of statement, and I've
modernized the statement and putit into a question into what Simon
Sinek would call an infinite game.

(31:49):
And it's what if we could make theworld work for 100% of humanity
100% of the time without damagingthe environment or harming people?
That is a really nice question to livein because I also know that for every $1
that you invest below the poverty line,another $5 is created in the economy.

(32:10):
'cause when you give cash freely withoutrestriction, here's what people do.
They invest in education, theystart businesses, they save, they
spend, and you have this circularkind of bottom up approach where
there's not a zero sum game anymore.
All.
And so when you look at the 1%,instead of us fighting them,
we look at them for clues.
Now we go, okay, well they've managedto make the world work for them.

(32:33):
Some of them have damaged theenvironment and harmed people.
Sure.
But there are some clues aroundhow to make the world work for you.
And then by extension that peoplethat, first of all, you love the new
communities and then the wider world.
So the foundation that we are setting upas part of a larger project we're doing
in space is called one Down 99 to Go.
Hmm.

(32:53):
At Apple, we used to have thisstatement when Apple had a 1% share
of the personal computer market, um,that they were one down and 99 to go
in terms of getting that share, right?
And so it used to be this rallyingcry and I've like kind of co-opted
and go, okay, cool, that's humanity.
We're one down and 99 to go.
To answer your question in a more direct.
Yes, I believe that everyone is inbusiness, gets into business for

(33:16):
good initially, first for themselves.
They're like, I want to create abetter life for myself and my family.
And every single time I have anevent, I ask people Why you got into,
into business in the first place?
95, 90 Actually probably 99%of people say, I want to have
an impact on people's lives.
Um, and which is great.
And, and it's that few people say, Iwanna make money also really, really cool.

(33:36):
Right.
Yeah.
what happens along the way iswe get so caught in the weeds,
and I'm guilty of this as well.
We get so caught in the weeds of thedaily nationalisms of our business.
Where's that next lead coming from?
Where's the, where's thatnext check coming from?
Uh, this system is broken down.
All this sort of stuff that we losesight of the biggest, the bigger picture.
We are in this planet for avery finite period of time.

(34:01):
You know that if we wereto put all of history.
13.8 billion years into a 24 hour block.
That was history, right?
The time that you and I occupyon this little speck of dust
floating around a ball of gas.
And this infinitely expanding universeis literally one, 1000000000000th
of a millisecond to midnight.
We're here for like a blip, right?

(34:21):
So given the choice between livinga life of mediocrity and following
someone else's path, or living a lifeof life of true impact and meaning.
I want to know that my contributionto the planet far outlives me.
I want a million year vision.
I want this thing thatkind of pulls me forward.
One of my keynote speeches is aroundthe million year vision and and

(34:41):
look, here's what's really importantabout that is that, you know, most,
some people have a one year vision.
Some people have a 10 year vision.
When I ask this in my keynotes,who here has a 1000 year vision?
No one puts their hand up.
10,000. No one puts their hand up.
Million year vision.
I'm the only person to put my hand up.
And people, people like, like wheneveryou just, I'll ask you a question.
When you set a one year visionor a goal, what's the first thing

(35:02):
that you kind of do after that?
I, I, well definitely wanna write itdown and, and, and set some, oh, I
like to work backwards, you know, so
Yep.
Okay.
Figure out the plan.
Right?
So you start planning around itand you get into it, and then it's
like boom, boom, boom, boom, boom.
You're working towards it, right?
But when you ask somebody to, to, to dolike, what's your million year vision?

(35:23):
They're like, why would I do that?
And that's the clue instead ofthe tyranny of how we get stuck
in the question of why, whichis far more powerful than a how.
Because the why gives us more meaning,it gives us more power, and it gives
us more agency over the future.
We sit in this infinite thing of why?
Why would I do this?
What would be possible?

(35:43):
What if the world could work fora hundred percent of humanity 100%
of the time without damaging theenvironment or harming people?
That's a really unique position to be inas opposed to being stuck in the weeds
of where's the next lead coming from?
All of those sorts of things.
It becomes this thing that kindof pulls and propels you forward.
Now, for myself, am I perfect at this?
Hell no.

(36:04):
I've had a really stressful day today,but getting on here and talking about
it, and this is the other thing.
You gotta preach it, like preach itfrom the rooftops, what you're doing,
because I guarantee you I'm gonna leavethis call today far more energized
than I was at any point throughouttoday when things were on fire and I
was pulling my
hair out.
I had fires going on before this too,

(36:25):
Yeah,
Well, and, and so how would you getyourself, uh, and maybe not you,
but if you were to think like otherfolks or people you advise like at.
What, you know, let's say they have thisvision, they, they leave your event and
they have, they, now they're startingto think of this 1 million year vision.
Uh, how do they keep the vision strong?
Like, how do they always havethat, that way to propel themselves

(36:48):
further when things get stressful?
Like,
what's, what do you do?
so I have this statement In ourbusiness, we always come back to impact.
We always come back to impact.
One of my old mentors, Taki Moore,he said, fix nervous with service.
Fix, nervous with service.
And so when things, shit, say hittingthe fan and all those things going up,
the best thing you can do to get outof your head and get momentum is to get

(37:10):
in the service of other people, whetherit's clients, whether it's whatever.
So when you think about buildingout your mission, take one step
towards it, take one step towardsit, that's going to excite you.
I got on a call with somebody earliertoday that I'm trying to bring on
as a sponsor for the event, and Iwas having a shitty day beforehand.
And then I explained everything I'veexplained to you about the event, like
the challenge and all that sort of stuff.
And by the end of it I was like,oh, like hell yeah, I've got this.

(37:33):
Hell yeah.
Screw this other stuff for my day.
This is really awesome.
So the other part of this is for peopleis to verbalize the crap out of it,
because when it comes out of yourmouth, it's no longer just an idea.
It's a plan.
Yeah.
die, right?
Plans get fulfilled.
And I really love this, this conceptof, you know, like the, this idea of
this million year vision is so potentbecause it removes this where people get

(37:58):
stuck and it's just like, let's do this.
This is insane.
The other piece I would also sayabout this is that if you're getting
stuck, then you're gotta look at theenvironment that you're in, two parts
to your environment, your inputs,and then the people around you.
Inputs meaning what are you consuming?
Uh, what are you consuming online?
Um, I, I don't look atother people's social media.

(38:19):
I do not look at my competitors.
I do not look at, uh, I do not lookat, I, I occasionally get sucked
into some political stuff, whichis really bad because it's such a
toxic environment at the moment.
But I try to avoid all of thatbecause what's happening on the
social media is that people arehijacking your brain and hijacking
your attention for their own game.
Now, am I hijacking everyone'sattention for my own game right now?

(38:40):
Absolutely.
Right.
And I'm shameless about it.
And I need to protect my energy sothat I can like stay on mission.
We call it being on mission twentyfour seven three sixty five.
There's no rest with this sort of stuff.
This, this is somethingmuch, much bigger than you.
Um, I also just wanna put a littlebit of a caveat in here for people.
I'm crazy.
I know that I'm certifiable.

(39:01):
Cameron Harold did a, um, a dida a, a YouTube video once and
he said all CEOs are bipolar.
And he listed off all the different thingsthat CEOs have that makes them bipolar.
I'm bipolar.
I think we're all
yeah,
it's, we're
all there.
right?
And so, um, but, but like, I'm crazy.
I have these really, really big things.
Your million year vision doesn'tneed to be as expansive as mine.

(39:22):
The fact that I'm taking280 people up to space.
To run an event that's gonna be broadcastfor 24 hours to raise $10 billion for
charity does not need to be your vision.
Notice how I just dropped that in
Yeah, I had a note about that, but Iwas, I was wondering if you'd bring
yeah.
Look, look, your mission, yourvision could be as simply as I

(39:43):
want to provide for my family.
I want my family's legacy to live on.
I'm so like all the power to you.
That's powerful, right?
I just think a little bitdifferently and that's my thing.
Well, it
could be the 1 millionyear legacy of your family.
I mean, like, however it shapes up.
You can, you can make it bigger.
Expand, but
Yeah.
Yeah.

(40:03):
And there's one other thing as well.
So this is, this is why events are alsoinfinitely more powerful than anything
else you can do in the marketplace.
So internet marketing strategieshave been around for 25 years.
They're designed to hijack yourbrain on these devices that I used
to help sell part of the problem.
Um.
Ironic.
Yeah.
Um, and then people have beenconnecting at gathering, right?

(40:24):
Like, I've got a book over therecalled The Art of Gathering.
Um, we've been, we've been basicallygathering together as a tribal species
to connect, to communicate and engage incommerce for about 300,000 years, ever
since we were chimps, even before then.
Chimps were like always communal as well.
Um, and so.
We have this really unique abilitywhen we are live on stage at an event.

(40:45):
Couple things happen.
First of all, when you're in personwith someone, your magnetic field's
intertwined and there is a connection.
They've actually shown thison like infrared, I dunno if
it's infrared, but with tech
right?
there.
That, yeah, yeah, All that sort of stuff.
And, but we, what we also know is thatevery single word that comes out of
your mouth, every single word thatcomes out of your mouth has an impact
on the person that is in the room.

(41:07):
Um, I went to a Tony Bins event.
I heard the right message thatI was in the room at the right
time, heard the right message.
That completely altered my perspectiveon life that made all of this possible.
And so I have a deep reverence for theart and science of speaking and selling
from stage because you literally holdthe audience in the palm of your hand.
It's a big responsibility.
What happens when those words come outof your mouth is that you're literally

(41:30):
rewiring their neural pathways.
They're having a spark,they're having an insight.
Our sole job as a species, as aspecies, right down to biology
is to evolve the human race.
That's it.
That's what we are.
That's literally why we are alive.
And so when I think about this interms of the millionaire vision and
my big crazy ones and whatnot, ifwhat you are doing is meaningful to

(41:51):
you, no one else can tell you what.
It's just like the concept of integrity.
I hate when people say, oh,you're so out of integrity.
I'm like, you don't knowwhat that person's integrity
is.
I don't know what your, Idon't know what your mission
is and what's important to you.
But so long as what you are doing ismeaningful and impactful for you, you
are literally rewiring your biologicalcode in your neural pathways, your DNA,

(42:14):
by pursuing that thing and taking thatone step after one step after one step.
So no matter what the vision is,you are powerful beyond measure.
Um, the, there's a great quotefrom one of my former clients,
uh, Marianne Williamson.
She, uh, there's a photo of us there.
Um, she, I helped her designher announcement that she
was running for president.

(42:34):
We did some, I, I searchedWashington DC high and low for a
venue for her to announce with her.
Um, but she has this book called A Returnto Love and she says, our greatest fear
is not that we are inadequate, but it'sthat we are powerful beyond measure.
It is our light, not ourdark, that most scares us.
And, and I'm paraphrasing here,but she says something along the

(42:55):
lines of, who, how are you to be?
Like, we say, who am I to be powerful,beautiful, um, uh, uh, you know,
and, and all these lovely adjectives.
And then she says, truthfully, whoare you not to be those things.
And uh, when I hear all of that,I go, yeah, like every single
person has power in their own way.

(43:15):
Everyone has their own vision.
And that power is something that youuniquely hold, and so go forth with it.
Do the thing.
Who cares what anyone else is,is thinking and saying, and just
by your presence on this planet,just know that you have power.
You have a one, one in 1trillion chance of being alive.
Like make some, make some use of it.
ain't that the truth?
I mean, there's so many like wildstats when you start to put perspective

(43:38):
in,
in front of someone or yourselfas that reminder, that constant
reminder that like, hey.
If any of you know it,it's, it's all about you.
You have to take charge of thisthing, but have that vision so
you know exactly where, at leastthe direction you're headed.
Right.
You're not gonna know the fullplan because the Y is so big.
Like it's an infinite game, like you said,Simon Sinek, I mean, it's, it's, it's all

(44:01):
wrapped up in there now just to kind of.
Start to close this one out.
You know, you mentioned AI and you'reredefining a lot of everything that
you're doing in your events with ai.
Uh, my brain goes to like, so arevirtual events, like, are they just
not as important as the in-personevents because of human connection?
I dunno, some thoughts there or justother ways you see AI and this, this

(44:25):
technology that's just rapidly evolving,like how is that gonna shape how events
and just human connection are working?
Yeah, so I don't thinkvirtual events are dead.
I just don't like them anymore'cause I've done too many of them.
I know.
I've got lots of clientsthat are very successful.
I have a client that had an eventwith 900 people on it, which was three
times more sales calls than his teamdid in the previous three months.

(44:46):
Right.
They're really powerful.
They're low overhead, allof that sort of stuff.
Of, but when I think about what humanbeings desperately want and need right
now, it's that in-person connection.
And I think that we need people to be atthe forefront and the vanguard of this
as we are moving into this AI world.
And if you're not using AI to enhancethe experience, then you're done.

(45:07):
yeah.
Uh, right.
So like a couple of examples ofhow we are using this to support.
So we've fed all of our stuff,all of my ip, every time I've
spoken on stage into our ai.
It has a knowledge bank thatunderstands how I think really, really
clearly, and all of the strategies.
We've also fed now over a thousandhours of Steve Jobs selling from
stage into that, I got, I got ahold of some incredible footage.

(45:31):
Um, and it's now trained, or it's beingtrained right now, it's training, it's got
its training wheels on, on, like helpingto craft speeches and talks and pitches.
Like Steve Jobs.
There was very unique things that hedid with language embedded commands
and stuff like that, that to acasual observer, it looked like just
a dude in a, you know, in a, um.

(45:51):
Uh, there's a quoteactually in a turtleneck.
Yeah.
But what it was, was like acarefully created sales pitch.
This person says it's a carefullycreated product, demonstration, sales
pitch, um, corporate cheerleading, um,uh, uh, something else in a dash of
religious revival for good measure.
And it's true, right?
And so we've tried to get that into RA.
What it's allowed us to do is gofrom ideation from, I wanna put on

(46:16):
an event to create an entire idealclient profile for the person that
we want at that event in seconds.
Then from that, ask a couple of questionsabout the event that we want put on.
And about the different features of theevent to produce the copy for a landing
page that can then be programmed into GHL.
And we're trying to get it to a positionwhere it gets programmed in like,

(46:37):
sorry, A CRM, like GHL or whatever.
So it gets programmed in automaticallyand then it designs all of the scripts
for ads, all of that sort of stuff.
My time to first value with ourclients, and this is why I can get
'em to build their event live on dayone with us is literally 10 minutes.
I can have an entire event builtout in probably about an hour,
the marketing in about 10 to 15minutes with the right inputs.

(46:59):
Um, and so it's trained onall of this sort of stuff.
And so what that meansfor our clients is great.
It means that instead of all of thehard yards now, I still make our
clients watch the videos and learnthe stuff because it'll help them
to get better outputs from the ai.
But it does enhance everythingthat we're doing to the point that
I have a landing page to a freeevent that's converting at 47.5%

(47:21):
Woo.
All right.
That's
which is just nuts right now to,in truth be told, like in full
transparency, the VIP upsell, at themoment, I'm, I haven't nailed that
with the AI yet, and it's tanking,but on the front end we've got that.
So the optimizationfor us is the next one.
Um.
So I think that's part of it.
The other thing that's really, reallycool is that we're using voice agents now

(47:42):
to capture psychographic and demographicinformation about the people that are
gonna be in our room at our event.
Really interesting things can happen.
We can also gather financial profilesfrom people based on their credit score,
the credit that they have available,the cash that they have available
through their registration process.
So I can start building up a buyerprofile of the people that are in my

(48:03):
room based on where their business stagesat, um, their psychographic information
and all their financial information.
We feed that into the ai it, knowingwhat my event's gonna be about all
the different things that I'm doing.
It has all of the bank of my knowledgeand activities, and it'll allow me to
carefully curate every part of the eventbased on the people that are in the room.

(48:24):
And at the same time, if I needto make live adjustments in the
room to the activities based onwhat's happening in the room.
Uh, a really good example of this, um.
A client did a pitch,all that sort of stuff.
We had some data from the audiencein the room about their hopes, their
dreams, their aspirations, their fears.
They filled out a survey.
I grabbed that survey whilst, uh, our,our portfolio partner was presenting.

(48:45):
I put it into our AI and it produceda re-pitch script that was perfectly
tailored to the audience in the room.
I then used that script to dothe re-pitch, and I extracted
an extra $75,000 out of the roombecause it touched on every single
point that they had just told us.
About, and then it allows us alsofor like the main pitch as well.
So these are the people in the room,these are the things that they need.

(49:08):
So I hit them in the pitch with everysingle thing that they've told us
that they need, and it just makesour office seem inevitable to them.
Then post event, well pre and post event.
Um, they have a, a, a, a, a voice agentthat they're developing a relationship
that before the event that's makingsure they have everything that
they need, all that sort of stuff.
We have a text agent going as well, andthen on the, on the post event, all of

(49:29):
the post event follow up is done by.
Uh, a chat bot that's likechecking in with them.
How are you going?
Like if they purchase, they, theyget like an onboarding sequence.
If they didn't purchase, they get a salesconversation that's happening in the
dms or, or a voice agents calling them.
Like, there is so much opportunityhere for us to be able to create
incredible experiences for peopleusing this technology while still

(49:49):
giving everyone that personaltouch of you being at the event.
And reducing the workload on your team,uh, that would normally be like a manual
lift for people so that you can focus ongiving the right experience in the room.
It is personalization to it's max.
I mean like literally where Yeah.
Before, during, and after andwell after I'm sure follow ups.

(50:10):
And that's an amazing use of AI andtechnology blended in with human
connection and what actually peopleare looking to get, or maybe they
don't even know quite yet, but it'shelping extract that out of them
Yeah.
Yeah,
do something.
Freaking
awesome Brody.
Thank you.
I appreciate that.
We've worked really,really hard on this stuff.
Like it's a work in progress, um,and obviously like we're still

(50:31):
developing it for ourselves, butthe cool thing is, is that with this
event, we're gonna have an amazingcase study for us, like end to end.
Um, and then what we're doing is partof our, um, a techno, like our rollout
next year is to start rolling the wholeend-to-end system out with select clients.
And then what we're gonna do is we'regonna take it to market as its own
product, as a SaaS product as well,so that even if people are not in our

(50:52):
world, they'll get access to the tech.
And then I've got anotherrevenue stream coming in.
It's not necessarilyabout people in our world.
Obviously that revenue streamwill be programmed to try and
get 'em to buy our stuff, but
makes sense, but it's a hell of away to launch something like this as
Yeah, it is.
It really is.
Well as, as we wrap uphere, I'm just, I'm.
I'm just thinking becauseyou're such an impact guy.
So if you were to speak to the personwatching, listening right now, uh, you

(51:15):
know what's one, if you wanna leave 'emwith like one belief that can completely
change the way that they show up in theworld, what would that one belief be?
I always tell people this, it's likeyou're extraordinary, like you really are.
You have survived every singleday that you are on this planet.

(51:36):
And this planet is not designed for youto live in, like it's the safest time
in history for us to be alive, but weare constantly assaulted by messages
that telling us that we are less than bypeople telling us that we are, uh, invalid
because we're a part of a particularsocioeconomic group or some, some cultural
group and all of that sort of stuff.
The internet is a cesspit at the moment ofjust everyone warring against each other.

(52:02):
And so if you ever doubt.
The, your place in the world orthe impact that you can have.
Just remember that you'vesurvived every single day.
You're the only person thathas your exact experience.
You're the only person that has it,and there are people out there that
need to hear you and your message.
They need to hear the things thatyou've been through, the trials,
the tribulations, all that sort ofstuff, so that it gives them the

(52:24):
power to maybe take that little stepforward towards what their dream is.
You know, I, I come from a background ofI was sexually abused when I was a child.
I went through all of this drugstuff, all of those sorts of things.
When I talk about those sorts of thingsin my keynote speeches, if just one
person is impacted by the message,then I know that my life is meaningful.

(52:44):
I know that it's like all of that stuffthat I went through was worthwhile
because it's helped somebody else.
So if you are sitting in the mark, ifyou're in the messy middle at the moment.
I would encourage you to A,remember that you're extraordinary.
Your very existence is an absolutemiracle, one in 1 trillion chance.
And then get out of your ownhead and get into service.

(53:04):
Find that thing that is important toyou and just get out there and do it as
fixed nervous with service, as they say.
And you know, everythingbecomes easier when you're in
the service of other people.
Your stuff just doesn'tseem as significant anymore,
as significant as it is.
I don't wanna minimize it, but.
There's so much more that youcan do and we need you on that
path, whatever that mission is.

(53:25):
It's all about evolving, right?
And bringing everybody up with us.
So Brody, this is absolutely, thisis highlight of my day right here.
So
mine too.
And like I'm finishing offthe day here as well, so it's,
it's pushing me out on a high
too, so thanks so much for having me.
I
appreciate it.
And, uh, we co-created this.
How can people go follow you butalso follow the event that's going

(53:47):
to come and, and get involved?
Go attend, gimme, gimme the
Yeah.
Okay, so, um, Brody Lee Liveis the social media tag.
We're on Instagram.
Um, we're toying with the idea of doingit on YouTube shorts and also on TikTok.
I don't know anythingabout those platforms.
So Instagram's the place to go, um,depending on when you're watching this.
So hopefully my followers have improved.
I have no idea about this sort of stuff.

(54:08):
So we, it's an experiment.
I'm, I've got this internal goal of maybea million views by the time of the event.
We'll see if that happens.
Um, again, I could fall onmy face, but that's cool.
I'm happy to do that for the cause.
Um, so yeah, Brody Lee live.
Um, we are launching the, ourlaunch for the actual event.
I'm, the first day I'm allowed tosell tickets is on December nine.
So if you go to Brody Lee Live, thereis a wait list that you can jump on,

(54:30):
uh, and you'll be able to jump on that.
We're gonna do a virtual eventto launch this whole thing.
And I'm gonna do some crazy cool trainingon that virtual event where you'll
come in and learn all about eventsand I'm gonna give you like, uh, some
stuff that you can action right away.
And then there's an opportunity at thatevent for you to jump in, to be able
to be a part of all of this and to,and to, to be a part of this magic.
My, my guarantee to everybody is thatthis will not be like an event that

(54:52):
you have ever experienced before.
And if you are not convinced by the endof the first day that this is the strategy
for you to be able to change people'slives, I will give you a full refund.
That's my guarantee.
And you can take what you'velearned on day one and go and
enjoy yourself in Disneyland orwherever it is that, that we are.
Ha ha.
I love it, man.
Uh, well, hey, we will linkeverything up, show notes, uh,

(55:12):
description, all, all the places.
Make it obvious to, to make iteasy and get the, get people there.
Brody, this is epic.
So thank you.
I know you're gonna hit the, a millionand above on all fronts, all the millions.
So, and there's be gonna be a ton ofdrinking water for, for so many folks.
So thank you for what you do, man.
Keep inspiring.
Thank you so much.
It's been a pleasure being here.

(55:33):
Thanks for having me.
Appreciate.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}What Makes Events Truly Transformational Instead of Just Another Conference? - Brody Lee